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Madison's Advertising Report 2022 which Sam quotes from is an eye-opener for Ramesh Menon and other business leaders at large because it talks about growth rates for print, outdoor, tv, radio & digital. The advertising & media buying legend's candid take on the TV Rating Scandal that took over the nation's collective consciousness recently leaves Hrishi K mighty impressed. There are pearls of wisdom all through this podcast for you to enjoy as well as learn from!
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Ramesh Menon feels that Dheeraj & his team have transcended advertising. And that is really a testament to the changing culture at Leo Burnett. Plus there is a distinct pattern of communication for their brands that reflects that changing culture. Hrishi K is keen to know what's the new way to market in India & Dheeraj's take on specialised marketing for Gen Z which has limited attention spans. This is for all you media strategy & advertising watchers!
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Hrishi K has been wanting to put the finger on the pulse of the beauty business which is going through the roof. Good Glamm became India’s first beauty Unicorn with a 1.1 Billion Valuation! Ramesh Menon is all charged up to chat with the lady who’s brought together innovative and fast-growing beauty and personal care brands, powered by the Group's proprietary digital ecosystem of content and creator assets. Over to Sukhleen.
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Ramesh Menon is fascinated that Prashant & Kellogg have built a INR 1500cr. breakfast cereal category right from scratch and today they're proudly the #1 breakfast cereal brand loved by millions. The Kelloggs india story needs a deep dive. Hrishi K probes Peres on their product portfolio & how brand Kelloggs has managed to look at and build products around nutrition, convenience & affordability.
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This one really is an FAQs podcast episode on all things Crypto, Bitcoins & VDAs ( Virtual Digital Assets ). The concerns that our hosts Ramesh Menon & Hrishi K could easily be your concerns spoken out aloud! Is it safe & is the government and the banking sector viewing the space with scepticism? But one thing that cannot be ignored is that this is an exciting sector where there are major thrills being onboarded!
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Diving into Infotech in this episode. Hrishi K is fascinated that Anand has been a software programmer, client engagement manager, business development professional and now head of global IT operations and navigated through all those roles effortlessly. Ramesh wants the lowdown from Sahay on DevOps as a software engineering culture and practice & the role of Xebia in establishing it in its true form!
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Ramesh Menon is intrigued at how effortlessly Nagpal turned a major corner with his brand. Namely giving it a rebranding, repositioning and rehaul from Tata Sky to Tata Play. Hrishi K loves how Harit drops truth bombs in the most nonchalant & natural manner & gets to the point with his remarkable insights as opposed to beating around the bush!
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Hrishi K thinks it’s ultra-cool that Vivek & his Kama Ayurveda have taken the principles of ancient Ayurveda & added their well researched & developed scientific formulae to create modern progressive products. Ramesh Menon is impressed at how Sahni rejigged & turned the company from being a brick-and-mortar company to an e-commerce driven company. Happy listening!
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In our International Women's Day Special, Ramesh Menon doffs his hat to Hardika for chipping away at the glass ceiling by being one of the few women in the world leading a fintech company. Hrishi K loves that Kinara Capital facilitates loans for women entrepreneurs in the MSME sector. Its Woman Power all the way in this edition of our podcast!
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Hrishi K is impressed by the Cashify story. It's obvious they saw a gap in the market as far as used & refurbished devices are concerned & and just moved for the kill and continue to grow organically! For Ramesh Menon as a business leader himself, he likes that they have worked on making their business risk free keeping a keen eye on the future.
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In a departure from the usual format, our hosts Ramesh Menon & Hrishi K put our Ceo guest through a rapid-fire round! But then this spirit is synonymous with the brand that Mohit Khattar represents - Baskin Robbins. The former MD of Godrej Natures Basket & now CEO of Graviss Foods is excited about launching a line of warm desserts & gives us lessons & insights picked up during the launch of ‘The Brooklyn Creamery’ in India.
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The former CEO of Tata Cliq & COO of Landmark is now using the digital & technology piece to drive Mahindra First Choice Wheels to higher glory as their Ceo. Hrishi K is excited by the thought of them building technology tools & using AI for vehicle inspection. Ramesh Menon admires the way Ashustosh & his team have acquired & gone on to build many more interesting & profitable layers to carandbike.com. Happy Listening!
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A Seattle Grunge listening & Motorcycle riding business leader makes for great listening. Ambareesh talks about how he made a conscious decision to focus solely on the home & furniture business & how they now have an omnichannel model. Pepperfry has also raised the highest amount of capital by an e-commerce furniture & home products company in India. Hrishi K marvels at the journey & unearths some super business lessons as Ramesh Menon takes a one episode break.
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Hrishi K finds it fascinating & motivating that Arjun Mohan was a teacher for BYJUS not very long ago & now finds himself as the CEO-India for founder Ronnie Screwvalas Edtech major upGrad. Ramesh Menon feels that as a business leader the way Arjun has championed career transitions is admirable & the acquisitions made by upGrad are very pointed & resourceful. Enjoy this young turk CEO conversing with our two very well read hosts!
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Hrishi K loves their “world cities” in Tamil Nadu & Rajasthan & refers to these as great examples of public-private partnership. He asks Arvind what the ‘new-age' homebuyer in India really wants & the trio spends some time on consumer demands and priorities. Ramesh congratulates Subramanian on ensuring that Mahindra Lifespaces becomes the first real estate company in India to enable a truly digitised, end-to-end, ‘zero-touch' launch of a residential project & is keen to understand how the real estate sector, traditionally a laggard in technology adoption, is now at a point of inflexion w.r.t. digitalisation. Our 1st guest from the real estate sector knocks it out of the park!
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Ramesh Menon is astonished at Nadir Godrejs prowess in poetry & his poems on Mr Adi Godrej & his French Connection are applauded. Hrishi K explores Nadirs interest in sustainability and research & development in the areas of animal feed, agriculture & chemicals. This podcast episode is the ideal combination of prose, poetry, data & research!
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Ramesh Menon wants to understand how Harsh bet on hair oil (Parachute) when everyone advised him against investing or acquiring brands in that category & Hrishi K marvels at how Mr Mariwala has a string of difficult firsts to his credit. Some of them are audacious, like being the 1st to set up a factory in Kerala despite the states reputation for labour unrest at the time & going into Bangladesh in a politically volatile climate to set up a business from scratch & then emerging as the largest Indian Company in that country.
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Ramesh Menon is fascinated by how Prabhjeet & his team have built a tech hub for Uber in India & how they feed off it for other emerging markets & Hrishi K lauds our Business Leader of the week on sensing new business opportunities like the parcel delivery & transportation of goods & getting down to execute them pronto. Prabh the IIT & IIM alumnus is ready to plunge into new directions with his brand.
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Ramesh Menon wants to know how much the personal mobility space has changed over this past year & Hrishi K is intrigued as to how he decided not to go in for funding at an early stage of his business round. Amit Jain from CarDekho has an approach that is driven partly by instinct & partly by research & data.
