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SEO is dead. Clicks are declining. Last-click attribution should've disappeared years ago.
This week on Misscheduled, Amy and Jen debate some of marketing's biggest hot takes: the future of search, whether clicks still matter, TikTok vs Meta, why cheap CPMs aren't always a win, and whether LinkedIn thought leadership has become an AI-generated echo chamber.
Real talk. Real advice. No perfect careers here.
Consider this your "I don't want to Google that later" section:
SEO = Search Engine Optimisation (helping brands appear in search results)
LLM = Large Language Model (the AI technology powering tools like ChatGPT and AI search experiences)
CPM = Cost Per Thousand Impressions (the cost to reach 1,000 people with an ad)
Attribution = How marketers measure what influenced a conversion or sale
AI Search = Search experiences powered by AI-generated answers instead of traditional links -
This week on Misscheduled, Amy and Jen are joined by Jenn from Involved Media — a sharp, straight-to-the-point advice giver with experience as both a mentor and mentee.
Together, they unpack the messy reality of mentorship beyond the polished LinkedIn version — from awkward first chats and accidental mentoring to the pressure of being called a “mentor.” They also dive into career-changing advice, bad ways to ask for help, and what actually makes these relationships work in real life.
An honest, funny conversation about careers, growth, imposter syndrome, and figuring it out as you go.
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Eksik bölüm mü var?
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This episode is basically an intervention for marketers emotionally attached to underperforming campaigns.
Amy and Jen unpack the 80/20 rule in media strategy. The uncomfortable reality that a tiny percentage of your activity is probably carrying the entire performance report while the rest is just dashboard theatre and “optimisations” for the sake of it.
Less complexity. Less busy work. More actual impact.
We get into why marketers struggle to cut low-performing activity, how to spot what’s actually driving revenue, and the terrifyingly simple question: what can we remove without performance collapsing?
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In this episode of Misscheduled, Jen and Amy unpack one of the most confusing career buzzwords in media: mentorship.
Everyone says “get a mentor”... but what does that actually mean? Is it a formal career guru, a great manager, or just that one helpful person who always gives honest advice?
We talk about what mentors actually do, why they matter early in your career, whether you can succeed without one, and how to find the right person without making it weird. From LinkedIn messages to workplace connections, awkward outreach tactics to what you should bring as a mentee, nothing is off limits.
If you’ve ever thought I should probably get a mentor but had no clue where to start, this episode is for you.
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Work-life balance sounds great in theory… but in reality? It’s answering emails at 10:47pm and calling it “just one quick thing.”
In this episode of Misscheduled, Jen and Amy unpack the illusion of balance — from logging off at 5pm (and immediately logging back on in your head), to booking a workout class you’ll probably cancel but still feel productive about.
We’re diving into the gap between expectations vs reality, the habits that quietly destroy our boundaries, and whether “balance” actually exists or if we’ve all just rebranded burnout into something prettier.
It’s honest, a little chaotic, and very relatable — especially if you’ve ever said “I’m switching off” while still mentally working.
Spoiler: it’s not looking good.
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Ever had that moment where you stop and think… wait, is this actually my job?
In this episode of Misscheduled, Jen and Amy dive into the gap between expectations and reality — the roles we thought we signed up for versus what we’re actually doing day to day. From strategy and big ideas to admin, firefighting, and managing stakeholders, it’s rarely as straightforward as the job description promised.
They unpack what happens when things don’t align: do you adapt, push back, or start looking elsewhere? Plus, how to have honest conversations about it without sounding like you’re just complaining.
If you’ve ever felt a little “uh oh” a few months into a role… this one’s for you.
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“Founder” seems to be everyone’s new job title — but can anyone actually start an agency?
This week, Amy and Jen unpack the gap between perception and reality, from the myth of the “easy” startup to the very real pressures of clients, cash flow, and credibility. Because while going out on your own looks simple on LinkedIn, the behind-the-scenes tells a different story.
If you’ve ever thought about starting an agency — or wondered why everyone suddenly has one — this episode is your reality check.
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In this episode of Misscheduled, Amy & Jen talking about the thing that creative and marketing people love to talk about but sometimes fear a little — data.
Joined by Thomas Galluzzo, we break down the myths around measurement, tackle common media planning mistakes, and unpack why numbers don’t have to feel intimidating or overly technical.
From overcomplicated tech stacks to the difference between vanity metrics and real performance signals, this is a no-jargon conversation about making data actually work for you — not the other way around.
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In this episode of Misscheduled, we’re diving into a word that gets thrown around in every meeting: Strategy. But what does it actually mean in the day-to-day? Spoiler: it’s not just a fancy plan on a slide.
Amy and Jen get real about the moments you realise being technically good at your job isn’t enough, and how a “strategic mindset” shifts when you’re managing one brand versus ten.
We share the questions every junior marketer should ask, the career moves that make you look like a future CMO, and why saying no can be the smartest strategy of all. Plus, the fun stuff—traits we’d steal from each other and the beginner mistakes that make us laugh (and cringe).
Messy, chaotic, honest—and unapologetically real. Tune in.
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Ever opened a brief and thought… is this strategy or a scavenger hunt?
In this episode, Amy & Jen are diving into the deceptively simple — and often wildly confusing — world of briefs and PCRs. Because nothing tests your professional sanity quite like a document labeled “clear” that somehow raises more questions than it answers.
We’re unpacking what actually makes a strong brief, why vague direction sends everyone into detective mode, and how PCRs don’t have to be slide-deck filler — they can be your secret weapon for smarter campaigns and sharper conversations.
Expect honest client vs agency truths, relatable war stories, plenty of laughs, and practical tips you’ll actually want to use.
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Today we’re tackling something that literally everyone in business pretends they’re good at — building relationships. Yep, those mysterious, magical connections that can make or break your career… or at least get you invited to the really good networking lunches.
We’re talking about the wins, the awkward encounters, and those “wait… they actually did that?!” moments that make professional life equal parts hilarious and horrifying. Whether you’re on the agency side, the client side, or just want to stop lurking at events, this episode is your guide to what actually works, what doesn’t, and the habits that make connections stick.
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In this episode of Misscheduled, Amy and Jen dive into one of the most underrated — yet career-defining — skills in the workplace: proactivity.
What does it really mean to take initiative? Is waiting for the brief just “process,” or is it quietly holding you back?
From agency life to client-side realities, Amy and Jen unpack what being proactive actually looks like in practice — the wins, the awkward moments, and yes, a little bit of chaos along the way.
With candid stories, practical tips, and their signature mix of insight and humour, they explore why stepping up before you’re asked isn’t just good teamwork — it’s a powerful way to build trust, credibility, and momentum in your career.
So grab your coffee (or your chaos energy) and tune in — this is your gentle nudge to stop waiting, start acting, and maybe even embrace being a little “too proactive.
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Sweaty palms. Shaky voices. Mind going completely blank the second you stand up to present. If that sounds familiar, this episode is for you!
In this episode of Misscheduled, Jen and Amy tackle presentation nerves — or as we’re calling it, “My Nerves Are Killing Me.” Whether it’s your very first presentation or you still feel your heart race before every meeting, we’re breaking down why those nerves happen and how to actually manage them.
We’re joined by the brilliant Paws 🐾 — a TEDx speaker, DE&I advocate, self-taught presenter, and global traveller who’s spoken to audiences of thousands before turning 26. She shares what no one tells you about presenting: the shaky starts, the train-wreck moments, and the small mindset shifts that make a big difference.
So take a breath, grab a coffee, and hit play. Your next presentation might not be as scary as you think. 🎙️
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The Aussie festive season is here — the sun’s scorching, the snags are sizzling, and the CPMs are absolutely cooked. Amy and Jen unwrap the chaos of Christmas advertising in Australia: why December is so competitive, why costs skyrocket, and how marketers can actually cut through the silly-season noise.
They break down smart planning, the channels that deliver, how to avoid budget blowouts, and how to prove your Christmas campaign really worked. Plus, they pick their favourite Aussie Xmas ads and chat about what makes them land.
If you’re facing your first festive media frenzy or just want to understand why Christmas ads feel like a summer sport, this episode has you covered. Grab a cold one and dive in. 🎄🇦🇺🔥
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The AI convo continues! Jen and Amy are back for round two — diving deeper into how AI is changing media, creativity, and the way we work.
From smarter tools to bigger questions about what’s next, they’re cutting through the noise (and the jargon) to figure out where humans still have the edge.
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AI’s everywhere — in our feeds, our ads, probably even our coffee orders.
Jen and Amy sit down with Dan O’Connor from StackAdapt to unpack what’s hype, what’s actually helpful, and whether media’s future belongs to humans, machines, or whoever writes the best prompt.
And because we couldn’t fit it all in one episode — keep anear out for part two!
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This week, Jen and Amy get real about what it actually means to be flexible — from client curveballs to platform constraints, and how the best ideas are often born right between “go wild” and “please stick to brand guidelines.”
They dive into what freedom really looks like in a world of changing briefs, tight deadlines, and ever-evolving platforms. From creative risks that paid off (and a few that didn’t) to how newbies can flex their ideas without snapping under pressure — it’s all about finding that sweet spot between chaos and control.
If you’ve ever had to sell a wild idea with a straight face, this one’s for you.
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We’ve all been there — Excel screams “don’t,” but your gut’s already doing a victory dance.
In this episode, Amy and Jen dive into the chaos of modern marketing: how to balance spreadsheets and instincts without losing your mind.
And it’s our first-ever guest episode! 🎉
Joining us is strategist Luke, who somehow makes data and gut feelings actually get along. We talk about:When to trust the numbers (and when to ignore them).
Why “good data” isn’t always the boss.
How to trust your gut without causing a campaign meltdown.
Spoiler: the best decisions usually start with a hunch… and maybe a coffee.
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What’s a real day in media actually like? Spoiler -it’s not the polished LinkedIn version.
Amy and Jen ditch the highlight reel and spill the chaos —from doom-scrolling before coffee to silently crying through “quick” meetings that last forever.
Plus: the one task they’d happily delete forever, brutallyhonest survival tips for newbies (besides “run”), and Jen’s ultimate tagline: “No day in media is normal… thankfully, my gym days are.”
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You’ve just landed your dream job in media. You’re ready to disrupt, optimise, slay. And then someone says, “We’ll need to review the 1PD before the PCR to boost our tROAS.” Uh… sorry, what now?
In this episode, Jen and Amy crack open the confusing, acronym-stuffed world of media jargon — the unofficial language of pitches, decks, and late-night Slack messages.
From CPCs to WTFs, they’ll help you decode the chaos, laugh through the confusion, and leave you with a jargon survival kit (minus the buzzword bingo card… maybe).
Perfect for newbies, veterans, or anyone who’s ever nodded in a meeting while secretly Googling under the table.
- Daha fazla göster
