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In this engaging episode of Mortgage Lending Mastery, Jen Du Plessis sits down with Michael Cuevas, founder of Referral Suite, to discuss strategies for generating referrals, marketing your database, and building strong client relationships.
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Connect with Lady Jen
Connect and Schedule a Strategy call at https://supportfromjen.com/
YouTube: https://www.youtube.com/@LadyJenDuPlessis
Free Gifts: https://jenduplessis.com/gifts/
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Get to know Mike Cuevas
Hey there! My name is Mike Cuevas, founder of Referral Sweet and host of The Real Estate Marketing Dude podcast. We help referral based businesses become more referable through content creation, customer experience, and relationship nurturing. This helps you build a strong personal brand people know, like, trust, but more importantly refer.
Our software gives our users the tools to manage their relationships and remain on top of mind, but our coaching allows them to become impactful.
My only goal is to create a personal brand that keeps your business top of mind as well as more personable. Referral Marketing works in every business, not just real estate. The problem everyone has though is, how do you stay in touch with hundreds of relationships without boring them with work related messaging all the time? You create nurturing content.
People are going to hire someone they know, like, and trust, but they have to remember them first. That’s why content creation is so important. Referral Sweet helps you “farm” your relationships with content through multiple channels so people STOP forgetting what you do and START sending you clients you love working with.
After being tested for over 10 years in practice, Referral Sweet is the first referral marketing system that focused on top of mind brand awareness and personal branding. In other words, we take the guess work out of marketing your sphere if influence so your rolodex of relationship STOP forgetting what you do and start referring their friends and family.
I couldn’t stand cold calling, door knocking, or any of the old school prospecting techniques the gurus were shoving down my throat when I started real estate in 2002. However that didn’t mean I couldn’t survive in real estate, I just needed to find another way. In 2004 my best friend “cheated on me” with another real estate agent and I vowed to NEVER let that happen again. It was that day where I realized if my best friend forgot I was in real estate who else was also forgetting? So I started “farming” my friends with direct mail and before you knew it, people stopped forgetting I was in real estate. Over the years as technology mastered referral marketing with content creation. Regardless of what field you are in, you are a marketer first and foremost. The more content you create, the more conversations you’ll have, which means to more trust being built, which means more opportunities you’ll get.
Connect with Mike
Facebook: https://www.facebook.com/RealEstateMarketingDude
X: x.com/ReferralSweet
Instagram: instagram.com/yourmarketingdude
YouTube: https://www.youtube.com/@realestatemarketingdude5050
Blog: https://referralsweet.com/
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In this episode of Mortgage Lending Mastery, Jen Du Plessis shares insights on achieving peak performance with the 212 degrees concept and the importance of building a dream team for sustained success. Discover how small changes can make a significant impact and learn strategies for assembling a supportive team to elevate your business.
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Connect with Lady Jen
Connect and Schedule a Strategy call at https://supportfromjen.com/
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In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis discusses the importance of balancing hard and soft skills in the mortgage industry. She explains how soft skills enhance client relationships and how hard skills are crucial for technical proficiency. Jen's insights aim to help professionals align both skill sets to achieve better results and continuous referrals.
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Connect with Lady Jen
Connect and Schedule a Strategy call at https://supportfromjen.com/
YouTube: https://www.youtube.com/@LadyJenDuPlessis
Free Gifts: https://jenduplessis.com/gifts/
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This episode of Mortgage Lending Mastery with Lady Jen Du Plessis delves into her 'Finder, Minder, Grinder' concept. Jen shares strategies for managing business activities to reduce stress and enhance productivity in the mortgage industry.
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Join host Lady Jen Du Plessis on Mortgage Lending Mastery as she sits down with Alex Varela, a top-ranking loan officer with a unique approach to client success. In this episode, Alex shares his journey into the mortgage business, the importance of balancing hustle with self-care, and his proven sales process that sets him apart in the industry.
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Hello everyone, and welcome back to another episode of Mortgage Lending Mastery. I'm your host, Lady Jen Du Plessis. Today, I am honored to introduce our esteemed guest, Alex Varela. For those watching, you might see the name Alexander, but during our initial conversation, Alex assured me that Alex is just fine. So, without further ado, let's welcome Alex Varela to the show. Welcome, Alex.
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About Alex Varela
Alex Varela is a top-ranking mortgage officer nationally, renowned for their expertise and exceptional track record in the industry. With a strong commitment to client success, Alex puts a special focus on helping individuals and families build generational wealth through strategic homeownership, investments, and budgeting. His in-depth knowledge of loan programs, market trends, and financial analysis enables him to provide tailored solutions that align with long-term financial goals. Alex is a trusted advisor who goes above and beyond to ensure clients achieve their dreams of homeownership while laying the foundation for a prosperous future.
Connect with Lorna
Facebook: https://www.facebook.com/TeamVarelaHomeLoans
Instagram: https://www.instagram.com/varelahomeloans
Website: https://www.teamvarela.com/
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Join Jen as she discusses the importance of having acres of diamonds available.
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Hey everyone. Welcome back to Mortgage Lending Mastery. I am your host Lady Jen Du Plessis. Today we are going to discuss the importance of having acres of diamonds. If you do not know what acres of diamonds are I will go over that.
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Join Jen as she discusses why it is important to have a coach or mentor. Stay tuned to learn more.
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Hey everyone. Welcome back to Mortgage Lending Mastery. Today's episode I want to talk to you about some structure in your life. So I am going to talk about how structure is your friend. I have talked about this before. Time blocking is also your friend. We are not going to talk about time management or priority management as I call it, in an effort to have some harmony in your life. The structure is going to surprise you. It is more about the structure of why you need a mentor or a coach.
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In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis hosts Lorna Sherland of Accelerate Her. They discuss coaching transitions, leveraging teams, mindset shifts, and empowering female entrepreneurs in real estate and beyond.
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Hey there and welcome back to this episode. I am so delighted to have my friend Lorna Sherland here of Accelerate Her. Accelerate Her. I'll get it right. Accelerate Her. She is, let me introduce you first Lorna. She's a dynamic and influential speaker. speaker, a leader, a business strategist to female entrepreneurs, real estate broker.
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About Lorna Sherland
Lorna is a dynamic and influential leader, Speaker, Business Strategist, Coach to female entrepreneurs, author, and Real Estate Broker. With a degree in Business Administration from Marist College, she has successfully connected buyers and sellers in real estate for over 23 years. In addition, now as a business strategist, vision, leadership, and connection coach, Lorna dedicates her expertise to mentoring ambitious female entrepreneurs, helping them find the next best step to lead authentically and make more money through vetted connections and strategic partnerships. Known as the “Connection Queen” and “the Disruptor,” she has a unique talent for making strategic connections to drive transformative growth that helps clients to make more money.
Connect with Lorna
Facebook: https://www.facebook.com/LornaSherlandOfficial
Instagram: https://www.instagram.com/coachlornasherland/
LinkedIn: https://www.linkedin.com/in/lornasherland/
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Join Jen and guest Stacey Johnson-Cosby as they discuss the importance of becoming a Real Estate Investor to gain positive cashflow and set yourself up for retirement!
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About Stacey Johnson-Cosby
Entrepreneur, Realtor, investor, speaker and community leader, Stacey Johnson-Cosby uses her voice and experience to share how to use real estate investment as a plan for retirement and a generational wealth builder. Stacey is a 30+ year Realtor licensed in Kansas & Missouri with ReeceNichols, a Berkshire Hathaway Co., and 25+ year real estate investor in the Kansas City, Missouri metropolitan area.
Stacey is also fighting to preserve private property rights at a time when they are under attack especially after the recent government imposed an illegal eviction moratorium that is negatively impacting local, small business Housing Providers and investors. According to Stacey, “We must protect property ownership and raise the awareness of the benefits of property ownership.”
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In this episode, Jen sits down with returning guest, Brandon Barnum as they discuss how he took action to create the success he has today! Brandon shares a bit about his journey to becoming CEO of HOA.com.
You're not going to want to miss this insightful episode! Tune in!
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About Brandon Barnum
Brandon Barnum, is known as the “King of Referrals” and is the CEO of HOA.com – the #1 Referral Network for Home Service Professionals. After closing over $500 million in referred transactions, Brandon wrote the book ‘Raving Referrals’ and has founded multiple local and online referral platforms and networks connecting more than 5 million members in over 190 countries. Brandon is passionate about empowering loan officers and other business professionals with a step-by-step system for attracting profitable prospects.
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In this week's episode, join Jen and guest Chris Johnstone. Chris explains how Connection Incorporated will more than double the number of qualified appointments that show up on your calendar!
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About Chris Johnstone
Chris Johnstone has been helping small business owners grow their incomes for over 10 years. He is a marketing consultant to the largest non bank lender in Canada and has an incredible track record of helping businesses hit their sales and revenue targets.
Some of his most recent successes include helping one mortgage company return a 358% ROI
on their search engine marketing. Also helping Canada’s mortgage broker of the year grow his
sales volume by 48% in just one year. A passionate, entertaining speaker and trainer, he has had the opportunity to teach thousands of salespeople and managers across the nation. His
training’s have been featured by Microsoft, Constant Contact Forbes, Dominion Lending Centers, RE/MAX and many more highly regarded organizations. Currently as CEO of Connection Inc. he focuses on empowering businesses with the proper knowledge of how to create significant sales growth using online marketing.
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Join Jen and her special guest Tracey, the Safety Lady, Hawkins! Tracey has made it her mission to educate real estate agents and businesses all over the world, on safety measures while working in their field.
Tune in to hear more!
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Book a Strategy Call with Jen TODAY: www.ChatwithJen.com
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About Tracey Hawkins
“Tracey, the Safety Lady” Hawkins is a former real estate agent who has taught thousands of agents across the country to live and work safely for over 27 years. Hawkins is the real estate safety writer for The Close and a safety expert/contributing writer for the National Association of REALTORS® REALTOR® Magazine, realtor.org (she wrote the most-read article of the year in 2017), contributing writer for the National Association of Residential Property Managers/NARPM, Houston’s REALTOR Magazine, and RIS Media. She also wrote a comprehensive 2-part article about sustainability and natural disasters in the real estate community for RISMedia. Part 1 and Part 2. She is also a go-to safety expert for Inman, here is an additional article.
“Tracey, the Safety Lady” was selected to speak at the National Association of REALTORS® national conference in 2021 and 2022! Tracey has also presented at the Triple Play REALTOR® Convention and EXPO.
She has been recently selected as a 2022 RISMedia Newsmaker in the Crusader category.
She was selected to speak nationally for the National Association of Residential Proper Managers (NARPM) and realtor.com in 2021.
She has created the country’s only real estate agent safety designation, the Consumer Safety and Security Specialist (CSSS). She also created the only broker, manager, and owner office safety policy certification workshop with an office safety policy handbook and the property management safety certification program.
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This week, Jen is joined by Phil Treadwell. Phil is making it his mission to help move the mortgage industry into a more modern and relevant place.
It is time to embrace change and revolutionize the industry!
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Interested in joining the Marketer's Cruise? Go to https://marketerscruise.com/ make sure you scroll down and find my name as your referral when booking.
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About Phil Treadwell
Phil Treadwell is an entrepreneur, national speaker and podcaster. He has over 18 years of experience in mortgage and real estate, and he regularly collaborates with industry thought leaders from around the country. Phil has been coached and mentored by some of business’s elite and now shares his knowledge and experience as a business mindset coach & founder at M1 Academy.
Phil launched the Mortgage Marketing Expert podcast, where he interviews sough-after experts who share first-hand experience and advice to help industry professionals build more modern and relevant businesses. The MME podcast regularly appears in the Top 200 on Apple Podcasts in the Business > Marketing category, and it has been listed by numerous publications as one of the top podcasts in the mortgage and real estate industry.
Phil has spoken at dozens of events and contributed as an expert guest on over 100 other podcasts and social media shows. His awards and recognition include being named “40 Most Influential Mortgage Professionals Under 40” in 2019 and “Most Connected Mortgage Professionals” in 2021 and 2022 by National Mortgage Professional magazine. And he was listed “Top 20 Mortgage Professionals” in 2020 by Yahoo! Finance.
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This week, Lady Jen welcomes guest Julie Holly. Prepare to hear her explain the Three Key Investments so she can help you find freedom through multifamily real estate investing!
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About Julie Holly
Julie is founder of Three Keys Investment, helps people like you find their freedom through multifamily real estate investing so that they can live the life of their dreams! She has invested in single family homes, house-hacked before it had a name, managed properties from 1k miles away and passively invested in multifamily assets. Currently, Julie is passively invested in nearly 300 doors, strategically partnered in 68 Atlanta based and a general partner in 120 units.
Her podcast The Conscious Investor is designed to support investors at every step of their journey. From mindset and personal development to powerful insight from a variety of professionals, listeners are invited to unravel and discover the harmony in life, family and wealth.
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In this episode of Mortgage Lending Mastery, Jen is joined by guest, Justin Brown. Justin shares with us how important it is to not give up and keep grinding the pavement. All the continued work will pay off and will set you ahead!
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About Justin Brown
Waiting for rates to go down, you are waiting for prices to go up! 22 year mortgage veteran, started my first 10 years in ops as a processor, underwriter and eventually ops manager.
As an ops manager through the 2007 meltdown, the company I was working for eventually went out of business and started BK around Dec of 2008, on unemployment, living at home, and unable to find a job paying close to what I made in ops, I decided to take a chance on myself and start trying to Originate while everyone else was exiting the business, and telling me to get into short sales and loan mods. I stuck to my guns and took everything I learned from working with great loan officers, and the ones I knew I never wanted to be like (hint I wanted to be like the ones that sent clean files, knew their guidelines, did what they said, educated their clients, etc.)
And within the first 12 months I made more income than I had in the previous years in ops, and never looked back
Fast forward a few years, working early mornings, late nights to keep up with a growing business, I had to learn how to actually build a team and run a business, I didn’t let anyone talk to my clients, or touch my disclosures for at least 2-3 years of originating…
Now after learning loans inside out, learning how to be a great originator, then learning how to run a business, I've been spending the last few years since covid learning marketing and taking my business consumer direct.
I still have a long way to go to hit my goals, but there have been plenty of lessons along the way that I use to continue to grow and succeed even in this market.
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This week on Mortgage Lending Mastery, join Jen and guest Tom Bickett. Tom shares what drove him to the path he is on now, helping homeowners and what the turning point to his success was!
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About Tom Bickett
Devoted Husband, Loving Father, and Graduate of Cornell University ‘98. I have devoted my career to helping Homeowners with all of their financing needs.. For many people, selecting the right mortgage is an overwhelming experience. It doesn't have to be. I have been in consumer finance since 1998. I started as an Investment Advisor for a Money Management Firm. We preached suitability. Making sure the investment was the appropriate choice for the customer. I take the same approach with my mortgage clients. They need to know their options and understand how each one applies to their unique situation.
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This week, Jen is joined by Andrew Cady, ‘The Epic Mortgage Guy’. Listen as he shares his journey into becoming a Mortgage Loan Officer and building a team to grow your business and create opportunities for people within.
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Interested in joining the Marketer's Cruise? Go to https://marketerscruise.com/ make sure you scroll down and find my name as your referral when booking.
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About Andrew Cady
Andrew Cady, aka “Epic Mortgage Guy”, a Florida native, has been intricately involved with the local community for 20+ years while building his family business in the southeastern United States. In early 2015, Andrew found his passion in the mortgage business, quickly becoming one of the top single producers in the state followed by top in the country. Andrew has now truly mastered his profession. Andrew adopted a mantra early in his career: “I aim to make the closing room more of a celebration than a sigh of relief.” Andrew has done just that, as evidenced by more than 1000 five-star reviews he and his team have received. They speak volumes about the quality of service, passion, and communication he has provided not only for his clients, but also for the associated real estate agents, transaction coordinators, and title agents.
Within the market as a whole, Andrew has developed a serious focus on our local veterans, as reflected in his oft quoted message to them: “VA mortgages are so often misunderstood and overcomplicated; I have a duty to fix that.”* His social media posts reflect that same commitment, often using the hashtag #ServingThoseWhoServe. Andrew’s endless hours spent educating and serving our local veterans have now resulted in his being named one of the top 25 VA lenders in the state of Florida by Ask a Lender in only his third year in the industry.
Andrew also greatly enjoys quality time with his wife, Krystal, and their four beautiful children: Brandon, Elizabeth, Sophia, and Anna. Just as Andrew is totally involved with his work, so is he with his family: “Family time is everything!” He goes to an endless number of softball games, volleyball games, dance competitions, swim meets and also enjoys just relaxing at the beach with his family!
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In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis and guest Michael Hammond discuss the integration of AI in the mortgage industry to streamline content creation, boost social media presence, and improve overall business efficiency. Tune in to discover practical tips and strategies on using AI tools effectively.__________________Hey, everybody, and welcome back to Mortgage Lending Mastery. I'm your host, Lady Jen Du Plessis. I'm so delighted to have you with us today. I love hearing from all of you and knowing what you're up to while listening—like walking around downtown Chicago! Thank you for taking time out of your busy day to tune in. Today, I am thrilled to have Michael Hammond with us. Michael is a fractional CMO with over 25 years of experience as a mortgage executive. We recently discovered we're both Michiganders! In this episode, we're going to dive into a topic Michael is really focused on these days—AI. AI can sometimes feel overwhelming, much like social media did when it first emerged. Michael is here to demystify AI for us, especially for those in the mortgage industry. So, get ready to take some notes. This isn't just a passing trend; AI is here to stay. Without further ado, Michael,welcome to the show!____________________Join the Mortgage Lending Mastery Community Today: YouTube: https://www.youtube.com/channel/UCIz6-AkN3rMajV8OHfbJ_zw?view_as=subscriber Facebook: https://www.facebook.com/JenDuPlessis22 Instagram: https://www.instagram.com/jenduplessis/ Website: www.JenDuPlessis.com LinkedIn: https://www.linkedin.com/in/jenduplessis/ LinkedTree: https://linktr.ee/jenduplessisInterested in joining the Marketer's Cruise? Go to https://marketerscruise.com/ make sure you scroll down and find my name as your referral when booking.Book a Strategy Call with Jen TODAY: www.ChatwithJen.com_________________________About Michael HammondMichael Hammond is the visionary force behind NexLevel Advisors, where he spearheadsdaily operations and crafts a long-term strategic vision that propels companies to new heights. At NexLevel Advisors, Michael is on a mission to revolutionize the way businesses connect with their audiences. His expertise lies in moving audiences, generating leads, driving sales, and crafting powerful brand stories that resonate. Michael Hammond doesn't just offer marketing solutions; he architects experiences that leave a lasting impact, breathing life into brands and propelling them toward unprecedented success. Michael Hammond stands out as a beacon in the mortgage industry, where his profound insights and strategic prowess have earned him the esteemed title of thought leader and has been recognized as:“TECH TRENDSETTER” by Housing Wire“LENDING LUMINARY” by Progress In Lending Awarded “SALES, MARKETING & PR TRAILBLAZER” by Progress In Lending“TOP 50 MOST CONNECTED Mortgage Professionals” by Mortgage News Network His weekly videos have received more than 1,500,000 views in 2023 alone. His wealth of knowledge is not just recognized but celebrated, as he has been published hundreds of times in leading real estate finance publications.Connect with MichaelLinkedIn: https://www.linkedin.com/in/michaelhammond/Twitter: https://x.com/nexleveladvisorInstagram: https://www.instagram.com/michael.hammond_nexlevel/YouTube: https://www.youtube.com/channel/UCs5IJebp8FxPG2EX-Idl2swLearn more about your ad choices. Visit megaphone.fm/adchoices
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Jen is joined by Ana Maria Sanin, the Confident Closer. Listen in as Jen and Ana Maria discuss the importance of making your SEO the foundation to your digital business.
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Join the Mortgage Lending Mastery Community Today:
YouTube: https://www.youtube.com/channel/UCIz6-AkN3rMajV8OHfbJ_zw?view_as=subscriber
Facebook: https://www.facebook.com/JenDuPlessis22
Instagram: https://www.instagram.com/jenduplessis/
Website: www.JenDuPlessis.com
LinkedIn: https://www.linkedin.com/in/jenduplessis/
LinkedTree: https://linktr.ee/jenduplessis
Interested in joining the Marketer's Cruise? Go to https://marketerscruise.com/ make sure you scroll down and find my name as your referral when booking.
Book a Strategy Call with Jen TODAY: www.ChatwithJen.com
_________________________
About Ana Maria Sanin
Speaker and faith-based entrepreneur Anamaria Sanin, aka the Confident Closer, has spent her career transforming professionals and businesses. Nationally recognized for quality of service and branding enablement, Anamaria leads with a faith-first approach, opening doors and creating opportunities through collaboration, empathy, and a full understanding of the digital landscape.
Starting her branding journey at the image consulting level, fashion and accentuating the light of others became Anamaria’s calling card. Growing the service from individual style to personal and business branding and digital marketing was a natural evolution for Anamaria, and it is this same passion and attention to detail that drives her and the Confident Closer team in propelling the brands they represent to exponential growth.
Across industries, Ana Maria is known for excellence in service and business acumen, supporting her clients in staying at the forefront of their industries, challenging and sharpening their brand awareness and digital exposure. Anamaria and her team provide state-of-the-art digital marketing insights, tools, and processes, along with the guidance to understand the strategies behind them.
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Join Jen Du Plessis on Mortgage Lending Mastery as she hosts Sir James Dixon, a captivating motivational speaker known for overcoming incredible adversity. Discover his transformative journey and gain insights on personal development, leadership, and skyrocketing your success through authentic content creation.
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Hey, it’s Lady Jen Du Plessis. Welcome back to Mortgage Lending Mastery. I have a very special treat for you today. First of all, thank you so much for tuning in. Today, we're going to revisit a powerful interview I had with the incredible James Dixon, now Sir James Dixon on another one of my podcasts, Success to Significance: Life After Breaking Through Glass Ceilings. The interview was so impactful that I wanted to re-release it under the Mortgage Lending Mastery podcast. James shares invaluable insights on personal development, growing your following through YouTube, and monetizing it. So, without further ado, let me introduce to you Sir James Dixon.
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Join the Mortgage Lending Mastery Community Today:
YouTube: https://www.youtube.com/channel/UCIz6-AkN3rMajV8OHfbJ_zw?view_as=subscriber
Facebook: https://www.facebook.com/JenDuPlessis22
Instagram: https://www.instagram.com/jenduplessis/
Website: www.JenDuPlessis.com
LinkedIn: https://www.linkedin.com/in/jenduplessis/
LinkedTree: https://linktr.ee/jenduplessis
Interested in joining the Marketer's Cruise? Go to https://marketerscruise.com/ make sure you scroll down and find my name as your referral when booking.
Book a Strategy Call with Jen TODAY: www.ChatwithJen.com
_________________________
About Sir James Dixon
Sir James Dixon is a dynamic, captivating, and thought-provoking motivational keynote speaker, renowned for setting the tone and leaving a lasting impact on conferences worldwide. With his unique ability to challenge audiences while delivering high energy, humor, and substance, James ensures an engaging and memorable experience for all attendees. Whether he is delivering an opening keynote to inspire and ignite the conference atmosphere or a closing address to move the audience into immediate action, James is a favorite choice for event organizers seeking transformational results.
As the best-selling author of "Absolute Motivation," James Dixon has become a prominent figure in the field of personal development and success. His book has garnered widespread acclaim, with Dr. Greg S. Reid hailing it as a must-read for those seeking to fulfill their potential and triumph over adversity. James's ability to embody the concept of turning challenges into opportunities resonates deeply with readers, making him a beacon of inspiration and motivation.
With over 128 million views on his Absolute Motivation YouTube channel, James Dixon, known as the "Absolute Motivator," has reached and touched the lives of millions worldwide. His videos have become a source of guidance, encouragement, and empowerment for individuals seeking personal and professional growth. Beyond his online presence, James actively serves as an amputee mentor, providing support and guidance to individuals facing similar challenges.
Recognized as a spark plug to the human will, James Dixon is one of the most sought-after speakers globally. His ability to connect with audiences on a profound level, combined with his infectious enthusiasm, has made him a trusted source of motivation for individuals and organizations alike. Whether it's inspiring individuals to unlock their potential or guiding teams towards peak performance, James's engaging presence and transformative messages leave a lasting impact.
Connect with Sir James
Website: www.thepeakmasterclass.com
YouTube: https://www.youtube.com/c/AbsoluteMotivation
Facebook: https://www.facebook.com/absolutemotivationofficial/
Instagram: https://www.instagram.com/absolutemotivationofficial/?hl=en
Instagram: https://www.instagram.com/supermanis4real/?hl=en
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