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In this valuable episode, host Phil Treadwell explores the art of personal branding on LinkedIn with expert Dan Smokoska. Dan shares his insights on how to effectively use LinkedIn to grow your professional presence, emphasizing the importance of focusing on your ideal client. He breaks down the strategies for creating impactful content, engaging authentically with your network, and leveraging the platform’s features to build a strong, recognizable brand and mortgage business. Whether you're just starting out or looking to refine your LinkedIn approach, this episode offers actionable tips to turn feedback into fuel for success and elevate your brand to new heights.
Dan Smokoska is an expert in the mortgage industry, recognized as the leading LinkedIn and social selling coach. With a background as a former loan officer, he has earned accolades such as being named one of the "40 Under 40" top mortgage professionals. Dan is also the founder of the WinWeekly Newsletter and the co-author of Rethink Everything You Know About Being A Next Gen Loan Officer.
Show Highlights:
00:25 - Meet Dan
02:10 - An Interesting Time in the Industry
04:45 - Social Media Selling IS Back to the Basics
07:30 - Building Trust on Social Media
11:30 - Giving it Away
13:30 - Why LinkedIn
18:00 - Failure is Part of the Recipe
24:30 - The Truth About LinkedIn
28:20 - Social Media is Social Proof
31:15 - Getting Results on LinkedIn
36:00 - Just Do the Work
Connect with Dan on LinkedIn
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In this compelling episode, host Phil Treadwell engages in an inspiring conversation with Ace Charafeddine, a renowned motivational speaker and success coach. Ace shares his personal journey of overcoming obstacles and developing an unyielding drive to achieve his goals. The episode delves into the mindset and habits that fuel success, offering practical advice on staying motivated, setting and reaching ambitious targets, and harnessing inner strength during challenging times. Listeners will be inspired by Ace's story and equipped with actionable strategies to cultivate their own drive for success in the mortgage industry and beyond.
Ace has spent over two decades mastering sales, transforming a startup into a global powerhouse, and later excelling in the financial sector. Beginning with pioneering business-to-business sales, he cultivated a culture of excellence, mentoring teams worldwide. Transitioning to finance, Ace became a top sales agent within a year, generating over 100 million in revenue and leading a Fortune 500 team. His structured approach to sales success is universal, applied globally through trainings and templates. Ace's impact extends through Acez Academy, offering virtual courses that serve as blueprints for success. His speaking engagements and collaborations consistently multiply revenues and enhance corporate cultures, demonstrating his transformative influence.
Show Highlights:
00:20 - Meet Ace
01:10 - “Selling Naturally”
05:30 - Taking the Lead
10:00 - Being Uncommon
13:45 - What Drives Ace
17:20 - How Do You Build “Drive”
22:50 - Tactically Building a Business
28:15 - Consistent AND Persistent
29:40 - Ace’s Academy Sales Planner 2.0
30:30 - Pretend You Have to Close the Deal Without Talking About Mortgages
https://acezacademy.com
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In this insightful episode, host Phil Treadwell delves into the essential functions and impact of secondary market advisors in the mortgage industry. Joined by Vicki Cullen, a seasoned expert in the field, the discussion covers how secondary market advisors navigate complex financial landscapes, manage risk, and ensure liquidity in mortgage markets. Vicki shares her experiences and sheds light on the strategies that drive success in secondary markets, offering listeners valuable knowledge on the behind-the-scenes mechanisms that keep the industry thriving. This episode is a must-listen for anyone looking to understand the pivotal role these advisors play in the broader mortgage ecosystem.
Vicki Cullen is currently a Sr Account Executive with Freddie Mac – Secondary Market Advisors (SMA). Responsible for managing all SMA relationships, and facilitate and support all SMA’s secondary marketing related business and technology activities, to promote doing business easier with Freddie Mac on behalf of our mutual clients. Vicki holds a BBA in Finance from the University of Wisconsin-Whitewater, and received an MBA Certified Mortgage Bankers designation in October 2022. Vicki teaches for the MBA School of Mortgage Banking - Secondary Marketing, and resides in Jupiter FL with her husband and children.
Show Highlights:
00:25 - Meet Vicki Cullen
01:15 - Secondary Marketing
03:00 - How an SMA Integrates in Your Process
05:55 - The Efficiencies of an SMA
08:45 - The Pros & Cons of DIY
12:25 - The Process of a Loan
16:50 - Different SMA’s for Different Needs
18:55 - Why SMA’s Are Crucial for Lenders & Mortgage Pros
23:25 - Becoming a Seller/Servicer
26:00 - Confidence in the SMA & Process
28:15 - Be Trustworthy, Be Smart, Build Trust
Learn more about SMA’s: https://sf.freddiemac.com/working-with-us/secondary-market-advisors/integrated-secondary-market-advisors
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In this dynamic episode, host Phil Treadwell sits down with LaDonna Lockard, the CEO of Maximum Acceleration, to explore her strategies for driving exceptional business growth. LaDonna shares her journey to the top, the power of relationships, and how the importance of in person events help create and strengthen those connections. Don’t miss the special offer to save on your ticket to Originator Connect this August in Las Vegas. Tune in to discover LaDonna's unique approach to achieving maximum acceleration in the mortgage industry and beyond.
LaDonna has worked in and around the mortgage and real estate industries for 20 years. Dedicated to changing the perception of what LO's think of when they think of CE, LaDonna is bringing about a new generation in NMLS education.
#maxclass
01:10 - Ladonna’s Mortgage Origin Story
04:30 - The Conversation Around Having Conversations
07:15 - Maximum Acceleration
09:15 - A Tactile Approach
13:10 - Originator Connect in Las Vegas
15:45 - Continuing Education Isn’t Just to Check a Box
22:10 - You Don’t Know What You Don’t Know
25:15 - We’re Selling Dreams
27:10 - M1 Academy
29:10 - Invest in Yourself
30:45 - Connect with LaDonna
LaDonna: Instagram | Facebook | TikTok | LinkedIn
Use code MMEVIP to get Originator Connect for FREE!
https://www.originatorconnect.com/
https://www.maxclass.com/
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In this informative episode, host Phil Treadwell welcomes Tucker Haas to discuss the impact of Homebot on the mortgage industry. Tucker, the CEO and Founder of Quo Finance, now the Lead Engineer at Homebot, shares insights into how this innovative tool enhances client engagement, empowers homeowners with valuable financial information, and ultimately drives business growth for mortgage professionals. From improving client retention to uncovering new opportunities, this episode delves into the many ways Homebot is reshaping the mortgage landscape. Don't miss this deep dive into a game-changing technology that is helping professionals showcase their value and stay ahead in a competitive market.
Tucker Haas is the VP of Engineering at Homebot, leading all development of the Homebot platform. Prior to Homebot, Tucker was the co-founder of Quo, a mobile app and technology-first mortgage brokerage for first time home buyers, which was acquired by Homebot in 2023 after raising $9.8M in venture capital. He has been building software since he was 8 years old, ranging from mobile apps to medical devices, with a focus on enabling access to new technologies. Tucker holds a bachelor’s degree in computer science from Stanford University where he was a varsity gymnast. He currently lives in San Francisco, California, where he enjoys rock climbing, reading, and coding in his free time.
00:30 - Meet Tucker Haas
01:20 - Tucker’s Entry to Financial Services
03:45 - Phil’s First Look at Homebot
04:50 - Giving You Access to The Best Information
08:00 - Homebot’s Lead Gen Solutions
10:45 - Real Estate is Not a Single Player Game
14:00 - How Homebot is Integrating AI
16:40 - Adding Value to the Clients
20:00 - How Homebot is Educating About Affordability
22:40 - Have More Conversations with People
25:50 - Some of Tucker’s Favorite Homebot Features
28:10 - Where Does the Value Come From?
30:00 - Using Trended Data
32:20 - A Personal Recommendation
33:50 - Leverage Your Database
36:05 - Connect with Homebot and Tucker
Use Promo Code "MME" at https://homebot.com
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In this engaging episode, host Phil Treadwell chats with Ryan Hills about his unique journey from ministry to mortgage and delves into the importance of building and nurturing relationships. He emphasizes the significance of taking action now to achieve success cuts through the cliche of “motivation” to highlight the necessity of discipline to overcome periods of adversity. Listeners will gain insights into his marketing formula and unconventional strategies. Tune in for an inspiring and informative conversation.
The RESource, led by Ryan Hills, RC, and Eric Yokley, has been a prominent figure in the real estate and mortgage industry for almost 15 years. Known for their engaging weekly videos, they have garnered a loyal following across the nation, featured on platforms like the National Real Estate Post and Think Big Work Small. Beyond entertainment, their influence extends into serious industry collaboration with leaders such as Mortgage Coach and Keller Williams International. What sets them apart is their unique blend of education, motivation, and humor, making their shows both insightful and entertaining. For anyone seeking an engaging and enlightening experience in real estate and mortgage, The RESource promises to deliver inspiration and entertainment in equal measure.
00:25 - Meet Ryan Hills
02:15 - From Ministry to Mortgage
07:45 - Amplifying Your Relationships
11:45 - What Are You Doing NOW to Win?
13:25 - 945 Days of Adversity
17:05 - Motivation vs. Discipline
24:00 - Stay Committed to the Strategy
25:20 - Systems and Processes
31:00 - The Marketing Formula
36:40 - Left Field Strategies
39:45 - There’s a Million Ways to Make a Million Bucks
Connect with Ryan: Movement.com | LinkedIn
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In this insightful episode, Phil Treadwell sits down with Co-Founder of New Story Lending, Shane Miller to explore his hardscrabble background and the passionate leadership he and his Co-Founder Juan Rodas bring to the mortgage industry. Don’t miss this inspiring episode and if you missed it, catch episode 201 where we talk with Shane’s Co-Founder, Juan Rodas!
As Co-CEO, Shane's focus is on growing New Story's nationwide footprint, affordable housing initiatives, and breaking barriers in the mortgage industry to deliver unrivaled service to his employees, customers, and the communities they serve.
01:10 - The Best Trash Talking
03:30 - Shane’s Origin Story
07:05 - A Legacy of Work Ethic
10:30 - Keep Your Fundamental Disciplines
12:50 - Mission, Vision and Purpose Driven
15:00 - Finding Your Niche
19:25 - Leaning on Company Culture
22:15 - It Takes a Team
27:20 - Resolve
29:45 - Connect with Shane & New Story: NewStoryLending.com | @jshanemiller
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In this insightful episode, Phil Treadwell sits down with Co-Founder of New Story Lending, Juan Rodas to explore his mortgage career and the innovative approach to the mortgage industry that is writing a new story for their clients and the industry at large. Don’t miss this inspiring episode or the next as we talk with Juan’s Co-Founder, Shane Miller!
00:25 - Meet Juan Rodas
01:40 - Juan’s Mortgage Journey
04:30 - A New Story
06:00 - It’s Not How Long You’ve Been in the Business
08:30 - Don’t Be Afraid to Fail
12:25 - Opportunities in Every Market
15:50 - Juan’s New Story
22:05 - Building a More Relevant Mortgage Industry
28:35 - Incentivizing Affordability
36:15 - Do It Old-School
38:35 - Connect with Juan & New Story: NewStoryLending.com | @thejuanrodas
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In this milestone 200th episode of Mortgage Marketing Expert, host Phil Treadwell celebrates by giving you a peek at his new podcast, "Business of Success," with a compelling interview featuring Mark Perkins, the founder and CEO of Pivot Realty. This episode delves into Mark's dynamic approach to real estate, exploring his journey from starting Pivot Realty to becoming a leader in the industry. Mark shares valuable insights on entrepreneurship, strategic growth, and the mindset required to achieve success while balancing life's demands. Don't miss this special episode that offers inspiration for anyone looking to excel in their field.
Episode Breakdown:
00:20 - The Business of Success
05:50 - How Mark Perkins Defines Success
09:25 - Where Fulfillment Fits In
11:30 - A “Why” is Important
13:40 - Success is Hard
16:45 - Commit to Your Outcome When You Start
17:50 - Life Doesn’t Go to Plan
20:30 - Entrepreneurship Advice
24:15 - Intraperneurs
26:20 - Going All In, While Going All Out
28:35 - What the Uncommon Have in Common
33:30 - Can Greatness Be Taught
37:05 - You Win or Your Learn
41:20 - The Role of Failure
46:05 - No Regrets
49:25 - Would You Have Done It the Same Way?
51:45 - How Mark’s Why Evolved
54:05 - Do the Work
60:05 - Believe in the Outcome
62:50 - Care About Other People More than Yourself
Connect with Mark Perkins: Instagram | Necessary Entreprenuer Podcast
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In this episode, host Phil Treadwell sits down with Nicole Giamundo to discuss her inspiring career journey and deep passion for the mortgage industry. Nicole shares insights from her professional experiences and announces an exciting new venture: Professionally She, a dedicated support group and community for women in the mortgage industry and beyond! Join us as we explore Nicole's vision for empowering women, fostering professional growth, and creating a supportive network for female professionals. Don't miss this conversation filled with valuable advice and inspiring stories.
Episode Breakdown:
00:25 - Meet Nicole
01:35 - A Calculator Kid
03:40 - Nicole Finds Mortgage
05:00 - Making the Numbers Easier to Understand
07:10 - When Phil Met Nicole
11:35 - ProfessionallyShe
14:05 - Why Women Make Better Loan Officers
15:15 - What to Expect
17:10 - We’re a Bitch Free Zone
19:20 - A Community for Women Like Me
21:40 - We’ve All Been There
23:30 - TikTok Famous
31:40 - The Bottom Line Effect
35:55 - Ignore the Trolls
41:25 - Connect With Nicole - @nicolegiamundo
42:10 - Just Keep Swimming
Join Professionally She
FREE M1 ACADEMY WORKSHOP REGISTRATION
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In this episode, MME host Phil Treadwell talks about the difference with Marketing & Brand, how increase your lead generation and lead conversion numbers, as well as using Motivation & Drive to make progress in today's market environment. He also talks about how to balance your outbound lead gen activities, with attraction marketing efforts, all while continuing to build your personal brand and network.
Episode Breakdown:
00:20 – Intro
01:00 – FREE workshop invite
03:31 – We choose marketing, brand chooses us
05:59 – You can’t have a relationship with a company
08:18 – Personal Brand vs. Company Brand
10:21 – People pay for solutions to their problems
13:50 – Increase referrals with social proof
15:57 – You must be RELEVANT
16:29 – Adding Lead Gen to Attraction Marketing
18:30 – Your Net Worth is tied to your Network
22:07 – Motivation vs. Drive
25:05 – Change your perspective about circumstances
FREE M1 ACADEMY WORKSHOP REGISTRATION
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In this insightful episode of Mortgage Marketing Expert, host Phil Treadwell invites industry experts Marjorie Adam, Dustin Brohm, and Mark Perkins to examine the impacts of the NAR Lawsuit and the impending settlement on the mortgage and real estate sectors. The guests delve into the lawsuit's implications, providing a nuanced analysis of the potential changes and challenges that could reshape these industries. Drawing from their extensive experience, they offer valuable perspectives, dissecting the legal complexities and forecasting the likely effects on industry practices and market dynamics. This episode is a must-listen for professionals seeking to understand and navigate the evolving landscape of the mortgage and real estate industries.
00:25 - Meet Marjorie Adam
01:55 - NAR Lawsuit
05:30 - What the Lawsuit is NOT
07:25 - Is This Good For the Industry
14:20 - Who Falls Outside of this Settlement
15:45 - Are Buyers Agents Gone Now
21:55 - Where is the $ Coming From For Settlement
26:30 - One Tip For Mortgage Pros to Help Realtor Partners
27:45 - Connect with Marjorie
29:25 - Dustin Brohm, The Massive Agent
31:45 - This is NOT a Speed Bump for the Industry
35:00 - Buyer’s Compensation
38:55 - Educating the Agents & Consumers
39:55 - Strengthening Relationships Between Mortgage Pros and Agents
45:35 - Make Sure You Have it RIGHT
47:30 - Connect with Dustin
48:00 - Mark Perkins
49:10 - What Will This Lawsuit Do to the Industry
54:10 - How Real Estate Culture Is Going to Change
57:10 - Loan Officers Need to Level Up Too
01:00:30 - How Do You Teach Greatness
01:05:00 - It’s Okay To Not Be Great, But…
01:06:40 - Connect with Mark
Connect with Marjorie:
@themarjorieadamteamrealtors
MarjorieAdamTeam.com
Real Estate Unscripted Podcast
Connect with Dustin:
Massive Agent Podcast
@massiveagent
Connect with Mark:
The Necessary Entrepreneur
@markperkinsprg
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In this episode the spotlight is on guest Craig Davis in a riveting discussion as Phil and Craig delve into their similar coaching styles, underscoring the significance of mindset in shaping our outcomes. They navigate the delicate balance between factual analysis and emotional intelligence in decision-making processes. The conversation is packed with insights, as Craig, shares the experiences and strategies that have led him to success. This episode is a must-listen for those seeking to understand the power of mindset and how to build momentum in your business.
Craig Davis has been in leadership for over 20 years serving the Mortgage Industry. He discovered early in his career that his joy is found in helping others achieve more; therefore, helping his team succeed in turn fueled his success. He founded Ascend Xperience Coaching and Speaking with that same passion, to help his clients succeed on purpose, and in their design. He is a conqueror of cancer, a family man, a buddy, and in his own words, just a good human…
02:00 - It’s Okay to Feel Stuck, It’s Not Okay to Remain Stuck
04:55 - Mindset is In Our Control and Shapes our Outcomes
08:00 - Challenges Create Choices, Which Create Opportunity
10:15 - We are Built Emotionally
12:35 - Progress, Not Perfection
15:10 - The Gap and the Gain
17:35 - Confidence is a Skill We Learn
20:25 - From Motivation to Momentum
23:00 - Finding Your Action Steps
27:10 - How to Get More Business
30:50 - People Connect with People, Not Product
32:30 - Focus on the Process, Not the Outcome
35:00 - Daily Ozone Planner
36:00 - Focus on Your Process
37:30 - Connect with Craig: Instagram | LinkedIn
Get Craig’s Daily Ozone Planner: https://ascendxc.com/ozone/
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In this episode of Mortgage Marketing Expert, host Phil Treadwell invites guest Ben Smidt to discuss the role of technology in building a successful mortgage business. The conversation focuses on how mortgage professionals can use technology to streamline their operations, close more deals, and provide superior service to clients. Smidt shares his expertise and insights, offering practical tips and strategies on leveraging tech tools to enhance efficiency and drive business growth. This episode is a must-listen for mortgage professionals seeking to harness the power of technology in their business.
01:50 - Meet Ben Smidt
03:35 - Opportunities in 2024
05:45 - Leveraging Tech to Create More Business
09:30 - We’re Going to Have to Do Things Differently
12:15 - Uplist
15:00 - Creating a New Conversation
17:00 - Why is There So Much Resistance to Innovation in Mortgage
19:20 - Technology Won’t Replace You, But a Loan Officer that Leverages Technology Can
21:15 - There’s Always Time, If You Make the Time
24:40 - Past Client Loan Reviews
27:30 - Your Digital Footprint
29:50 - Regaining Your Time
31:15 - Don’t Be Afraid To Try New Things
32:20 - Connect with Ben
EXTREME EFFICIENCY WORKSHOP
GetUplist.com
Ben on LinkedIn
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In this exciting episode of Mortgage Marketing Expert, host Phil Treadwell welcomes guest Kyle Wright, a successful loan officer to share his journey and experience. We delve into Wright's unique approach to success, which he attributes to learning how to do it all.
Kyle shares his insights on the importance of solving problems, effectively eliminating any reasons for clients not to refer. Listeners can expect to gain valuable insights into the mindset and strategies that have propelled Wright's success in the mortgage industry.
Episode Breakdown:
00:50 - From Orthodontics to Mortgage
04:15 - What it Takes to Produce in THIS Market
06:50 - You Have to Learn How to Do Everything
08:55 - Kyle’s Current Product Mix
10:45 - “You Don’t Need a Backup When You Work With Me”
12:20 - “I WAS the Expert”
16:50 - Conquering Fears
22:45 - Problems to Solve
27:40 - Get Better Than the Other Guy
34:05 - You’ve Got to Do Everything
42:15 - Where People Found Their Lenders
46:00 - More Conversations = More Business
52:25 - Do You Have the Work Ethic?
55:10 - Taking Action is the Only Cure
59:30 - Outliers
01:00:25 - The Slight Edge
01:01:00 - Find an Activity and Quantify It
01:02:00 - Connect with Kyle
https://www.instagram.com/mrloans.mortgage
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In this episode of Mortgage Marketing Executive, host Phil Treadwell invites the dynamic duo, Don and Gino, founders of DG Media Inc and the Momentum Builder annual event. The conversation revolves around this year's Momentum Builder event, focusing on the importance of identifying and addressing the right problems to ensure business growth. Don and Gino emphasize the transformative power of relationships in both personal and professional realms. Tune in to gain valuable insights from these industry pioneers and get a great deal to attend Momentum Builder 2024.
00:30 - 2 Weeks from Momentum Builder 2024
02:00 - How Don and Gino are Overcoming the Challenges of 2023
04:15 - No Fluff, All Tactics
05:20 - The Strategy that Got You Where You Are, Is Not the Strategy That Gets You To the Next Level
07:00 - Are You Solving the Right Problem?
08:20 - Tools AND Excitement to Implement Them
10:40 - The 3 Parts of Your Business You MUST Focus On
12:25 - Eliminate Fear
15:30 - Networking Can Change Lives
19:25 - It’s a Buffet
21:15 - It’s Not JUST About Your Business
22:30 - The Inside Deal on Momentum Builder 2024
24:35 - 2024 WILL Be Better, Will You Be Ready?
26:30 - Don & Gino’s Tips for Mortgage Professionals to Succeed in 2024
For OVER 50% OFF tickets to Momentum Builder send a DM to @philtreadwell
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In this episode Phil Treadwell is joined by industry expert Scott Reuter from Freddie Mac to explore the latest appraisal trends in 2024. With their combined expertise, they delve into the evolving landscape of property appraisals, discussing topics such as technological advancements in the appraisal process, the impact of appraisal bias, and the opportunities for new entrants to the appraisal field. This insightful conversation provides valuable insights for mortgage professionals looking to stay ahead in the rapidly evolving market we face.
02:00 - Market Conditions Adjustment
04:50 - An Opinion of Value
07:05 - Appraisal Bias
11:30 - Appraiser Diversity
16:45 - Different Valuation Options
22:30 - Emerging Technology
29:55 - Advice for Mortgage Pros
Episode resources:
Collateral Valuation and Appraisal Resources: https://sf.freddiemac.com/working-with-us/appraisers/overview
Practical Guide for Objective Appraisals: https://sf.freddiemac.com/articles/insights/more-objective-appraisals-a-practical-guide-for-appraisers
Appraiser Diversity Initiative (ADI): https://www.appraisalinstitute.org/the-appraisal-profession/appraiser-diversity-initiative/
Check out Freddie Mac's Equitably Speaking podcast
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In this enlightening episode of Mortgage Marketing Expert, host Phil Treadwell is joined by Mike Hardy. Together, they delve into the future of the mortgage industry, focusing on the opportunities that await in 2024 and 2025.
The conversation begins with Phil and Mike exploring the evolving landscape of the mortgage industry. They discuss the potential changes and trends that could shape the industry in the coming years, and how these changes could open up new opportunities for mortgage professionals.
The discussion is rich with practical advice and strategic insights, making it a must-listen for anyone looking to succeed in the mortgage industry. Whether you're a seasoned professional or a newcomer to the industry, this episode will equip you with the knowledge and strategies needed to seize the opportunities of tomorrow.
Episode Breakdown:
02:15 - From Medicine to Mortgage
03:20 - The Gap Between Mortgage Officers and other Financial Professionals
05:20 - “You Cannot Give Away What You Do Not Have Yourself”
09:08 - How Will 2024 Look?
12:25 - The Silver Tsunami
15:30 - Success Principles
17:00 - Protecting YOU from YOU
18:00 - The Body, The Being, The Balance and the Business
19:20 - The Word of the Year is Intention
23:25 - Is The Action You’re Taking Working Towards Your Strategy
24:00 - Advice for the Weary
28:00 - You Have to Win in Your Mind FIRST
30:30 - Would You Do Business with You? Why?
33:15 - MikeHardyBio.com
Check out Freddie Mac's Equitably Speaking podcast
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In this episode, MME podcast host Phil Treadwell delves into the future of the mortgage industry, specifically focusing on strategies you can use to make this year your best yet. Phil emphasizes the importance of understanding and adapting to the changes in the market, rather than resisting them.
The highlight of the episode is Phil's three-step marketing formula, a proven strategy he believes will be instrumental for loan officers in 2024. This episode is a must-listen for anyone in the mortgage industry, providing valuable insights and actionable strategies to stay ahead of the curve in 2024.
01:45 - Thou Shalt Not Fooleth Thyself
02:45 - Old School vs. New School
05:10 - You Can Only Get Better at Things You’re Actually Doing
08:00 - Activities, Not Goals
10:45 - I am a Product of My Habits
11:45 - Being Ready and ABLE to Help Others
14:05 - Social Media Strategies
20:00 - Phil’s 3 Step Marketing Formula
23:35 - Getting What You Want is Simply a Decision
24:00 - M1 Academy Performance Group Coaching Program Special
25:40 - Momentum Builder 2024 MomentumBuilder.com - use code M1ACADEMY or TREADWELL for $100 off.
Check out Freddie Mac's Equitably Speaking podcast
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In this insightful episode of "Mortgage Marketing Expert," host Phil Treadwell welcomes guest Tyler Hodgson for a deep dive into the critical aspects of successful mortgage marketing. Hodgson shares his expertise on time management, emphasizing the importance of prioritization and efficiency for mortgage officers. He also unveils effective referral strategies that can significantly enhance client engagement and retention. One of the episode's highlights is Hodgson's exploration of using social media as a CRM tool, providing practical tips on how mortgage officers can leverage these platforms to build relationships, engage with clients, and ultimately drive business growth. This episode is a treasure trove of actionable advice for mortgage professionals looking to optimize their marketing efforts.
03:00 - What Should People Be Excited About in the Industry Right Now
05:30 - How Do You Maintain Growth Even In Challenging Times
08:15 - Leveraging Social Media as a CRM
11:55 - Tips for Time Management
14:45 - You Can’t Just Be a Poster
17:00 - Green Light, Yellow Light, Red Light Activities
19:00 - Recruiting Great Talent
23:30 - Do They Want it Badly?
24:30 - Scaling a Team
29:30 - Overlooking Our Past Client Database
34:15 - “Can you refer 3 buyers to your Real Estate Agent?”
37:55 - Connect with Tyler: Instagram | LinkedIn
Find out more Truv.com here
Check out Freddie Mac's Equitably Speaking podcast
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