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In this episode of Nine to Thrive, hosts Nicky Williams and Laura Burnett explore the power of creating an irresistible small offer. They discuss the importance of providing value, standing out from competitors, and focusing on solving one problem with one transformational solution. With their expertise and relatable experiences as busy entrepreneurs, Nicky and Laura guide listeners on how to create a compelling small offer that resonates with their audience.
Key Learnings:
1. The significance of offering free content and low-cost, value-packed small offers to attract and engage different types of customers.
2. The importance of providing consistent value and not holding back on knowledge or assistance to build trust and loyalty with the audience.
3. How taking an open and warm approach to marketing encourages people to buy into the brand and its expertise, creating a positive and welcoming image.
4. The art of designing a visually appealing landing page, even for a low-cost product, and its impact on increasing the likelihood of a purchase.
5. The value of staying true to one's own style and personality when branding oneself or their business, creating an authentic and relatable connection with potential customers.
6. The significance of delivering content that is clear, concise, and solves a specific problem, without unnecessary fluff, to provide maximum impact for busy learners.
Join Nicky Williams and Laura Burnett in this episode of Nine to Thrive as they share their insights and strategies on creating an irresistible small offer and building confidence in your business.
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In this episode of Nine to Thrive, hosts Nicky Williams and Laura Burnett discuss the power of epic small offers in sales. They emphasize the importance of mindset, the value of each customer's investment, and practical strategies for leveraging low-cost offerings to generate revenue and grow a business.
Key Learnings:
1. Mindset Matters: Discover the crucial role of mindset in sales and how cultivating a positive mindset can make even small sales significant and impactful.
2. The Value of Small Offers: Understand why focusing on the mindset of selling is more important than specific sales numbers and learn how offering products in the price range of £47 to £27 can deliver insane value to customers.
3. The Importance of Building a List: Learn how low-cost offers and freebies can help you build a quality lead list and how leveraging this list through email marketing and upselling can generate revenue and grow your business.
4. Expertise and Trust: Gain insights into the importance of showcasing expertise, delivering on promises, and building trust with customers through low-cost offerings. Discover how getting quick wins for potential clients can boost your credibility and attract future business.
5. The Journey of Upselling: Explore the strategy of starting with a low-cost offer and gradually upselling customers to higher-priced products or services. Learn how this approach can generate significant revenue and foster lasting relationships with customers based on trust and expertise.
6. Revenue Optimization: Uncover practical tips for maximizing revenue, such as order bumps and continuously guiding customers through different levels of offerings. Find out how this approach can create a substantial impact on your business without being overly salesy.Tune in to this episode of Nine to Thrive to tap into the power of epic small offers and unlock new possibilities for sales growth and business success.
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Todays episode is split into 2 episodes, this is the second.We're covering the very same 5k Roadmap that we teach within our memberships. A step-by-step guide to help you achieve consistent 5K months in your business.Phase 2 is what we teach within The Online Income Academy, covering:FunnelsCreate Your Audience Builder MasterclassCreate Your Epic Power HourCreate Your Digital CourseSo, get your notepad, pen, and let's get started!
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Todays episode is split into 2 episodes.We're covering the very same 5k Roadmap that we teach within our memberships. A step-by-step guide to help you achieve consistent 5K months in your business.Phase 1 is what we teach within The List Building Academy, covering:Fabulous FoundationsGetting started with List Building ACE Strategy Create High Converting email template Creates your irresistible lead magnet Create a great first impression ConsistencySo, get your notepad, pen, and let's get started!
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Selecting an Email Service Provider
Don’t believe the Guru’s - you do not need to pay for an email platform when you start out in business! They are usually affiliated with their recommended platform and it’s not necessarily the right one for you!We recommend two different platforms, depending on the stage you are, so listen in to find out which is best for you.
Building an Email List
Becoming a master list building requires driving traffic to your list and then looking after your list.
So many people offer a lead magnet, get their wonderful audience onto their list, don’t market the lead magnet again and/or send another email.
Listen in to find out why you need to not just build your list but nurture your list to generate long term relationships and generate income.
Connect with Nicky & Laura on Instagram and do let us know how you are doing with list building in your business:
https://www.instagram.com/thethrivebusinessacademy/
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We see the same mistakes happening again and again and we want to save you the time, energy and maybe even your sanity by talking you through the common mistakes and why you need to avoid them.
Not doing a test email to check formatting
Only using templates
Becoming a sales monster
Not being consistent
Using trigger words
Not personalising emails
Using Newsletter style emails
Making your email too long
Ghosting your new subscribers
Not growing your list
Connect with Nicky & Laura on Instagram and do let us know how you are doing with list building in your business:
https://www.instagram.com/thethrivebusinessacademy/
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First impressions are crucial in email marketing because they can determine whether a recipient will open and engage with your emails or not.
Here are some of the things we discussed on this packed podcast…
Subject headers
Ensure your content matches your subject teaser
Ensure your Gmail profile image is a photo of you not just the self generated letter.
Emojis
Disguising the purpose of your email
What’s inside the email
Avoid newsletter style emails
Avoid repetitive content
What to include in your email, branding, text etc
How to avoid the spam folder
Remove the fluff
How to welcome your leads onto your list to make the best first impression. Listen to find out what to include to make a great first impression.
Connect with Nicky & Laura on Instagram and do let us know how you are doing with list building in your business:
https://www.instagram.com/thethrivebusinessacademy/
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Laura and I are both HUGE fans of LinkedIn and have used it for all of our online business years with great success.
LinkedIn is a place where business happens but you also chill out in the staff hangout to discuss life too!
Here’s how to set your linkedin profile for success:
Setup your profile
Banner
Profile photo
Headline
Creator mode
Hashtags
Link
Featured Images
Bio
Link to company page
Connect | Engage | Post
We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!
Connect with Nicky & Laura:
Join the Academy - https://thethrivebusinessacademy.com/
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In this wonderful not to be missed episode we are covering the absolute must haves in all onlines businesses to create a successful online business.
Here’s what we cover:
Your type of business and idea
Your foundations
Your Product suite
Your customer journey
Your branding
Social media setup
Funnels
We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!
Connect with Nicky & Laura:
Join the Academy - https://thethrivebusinessacademy.com/
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Create a landing page for your masterclass. Max 3 sections
Connect to Email marketing system
Setup the event on Facebook page and/or group
Invite people
Post about it!
Post about it again!
Setup the event on LinkedIn BUT… secret
Setup on company page
Use a LinkedIn Form to capture the details
Link to Email Marketing System Invite 100 people every day
Setup in Google My Business as an event
Helps to show it up on Google Search
Email your current email list
PROMOTE, PROMOTE, PROMOTE
We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!
Connect with Nicky & Laura:
Join the Academy - https://thethrivebusinessacademy.com/
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Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they want, it won’t work at all. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to achieve something quickly. Super specific – don’t create a lead magnet about something general. The clearer you’re about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalise this lead magnet to a specific landing page, that’s even better!). Quick to digest – PDF checklists tend to convert well because they’re so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed. High value – your lead magnet should have both, high perceived value and high actual value. Instantly accessible – your lead magnet will work best if it can be delivered immediately. People love instant gratification. Demonstrates your expertise or UVP – when someone consumes your lead magnet, it should show your expertise or unique value proposition. This helps turn leads into customers down the road.
We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!
Connect with Nicky & Laura:
Join the Academy - https://thethrivebusinessacademy.com/
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Welcome to this episode where we discuss the top 5 tips for businesses in 2023.
Our first tip is that everyone is going to try and be on all social media platforms, but it's important to focus on the ones that work best for your business and target audience. Master one before moving on.
Our second tip is that 2023 is the comeback year for challenges but this time they must deliver insane value. Avoid shiny object syndrome! Join the challenges that you need to focus your growth on, but only invest because you ‘need’ the training, not because it’s FOMO or SOS!
Our third tip is that there is going to be more focus on quality email marketing. This means crafting personalised and relevant emails that engage your subscribers and build a loyal following.
Our fourth tip is that business leaders are going back to business having grown previously, but they need to ensure that they are truly aligned with the journey they've been on. It's important to stay true to your vision and purpose as you grow and evolve.
Our final tip is that lead generation software has been white-labelled and sold to people that don't understand tech, so it's important to stick to your basic tech software and avoid shiny object syndrome. By following these tips, businesses can stay focused on what really matters, build loyal audiences, and achieve success in 2023 and beyond. Thank you for tuning in to this episode, and we hope you found these tips helpful for your business.
We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!
Connect with Nicky & Laura:
Join the Academy - https://thethrivebusinessacademy.com/
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The future of AI in email marketing is exciting, as AI algorithms are providing marketers with powerful tools to streamline their processes.
One key advantage of AI is its ability to generate ideas for lead magnets that drive signups and conversions. This is great, as the aim is to get your dream clients on to your email list.
AI can also skyrocket your email marketing success by helping businesses to create more engaging subject lines for their weekly emails, or simply using a subject line to inspire your email content. All of this can lead to higher open rates and more clicks!
Consistent content creation is another area where these AI tools can help. Because it makes our lives easier, we're more likely to remain consistent when it comes to content creation. And consistency truly helps keep subscribers engaged and coming back for more.
Remember, you MUST add your own personality to any and all AI generated content, whether that be post captions or emails.
Overall, the future of AI in email marketing looks promising, as AI algorithms continue to improve and provide businesses with new and powerful tools helping marketers drive more engagement and conversions from their email subscribers.
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Generating leads from social media platforms can be a highly effective strategy for businesses of all sizes. However, it's important to approach social media marketing in a strategic and deliberate manner. Here are three essential steps to help you generate leads from any social media platform:
1. Post Consistently: Regular posting will help keep your brand top of mind with your audience. To be effective, it's essential to create a content calendar and stick to it. This should include a mix of promotional content and valuable information that will resonate with your target audience.
2. Engagement: Responding to comments, answering questions and sharing other people's content are all effective ways to build a relationship with your audience. This will help you build trust and authority, making it easier for people to engage with your brand.
3. Connecting: Building relationships with new people is critical for expanding your reach and generating new leads. This can be done by actively seeking out and following new accounts, participating in industry-related groups, and engaging with other users in your target market.
By following these three steps, you'll be able to generate more leads from social media and build an awesome audience of customers.
Join Email Marketing Made Easy! We bring all the training, resources and monthly bonuses to make your email marketing and lead magnet creation a breeze!
Connect with Nicky & Laura:
Join Email Marketing Made Easy - https://thethrivebusinessacademy.com/emme
Join the Academy - https://thethrivebusinessacademy.com/
Visit our Website - https://thethrivebusinessacademy.com/
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Understanding what your social media stats actually mean is crucial for measuring the success of your online presence and making informed decisions about your content strategy. Here are the key metrics and what they mean:
Reach: The total number of unique users who have seen your content on social media. This metric provides insight into the potential audience size for your content and helps you understand the reach of your posts. Likes: The total number of users who have "liked" or expressed approval of your content on social media. This metric is a measure of engagement and shows how much your content resonates with your audience. Shares: The total number of users who have shared or re-posted your content on social media. This metric shows the viral potential of your content and helps you understand how well it is spreading on the platform. Comments: The total number of users who have left comments on your content on social media. This metric provides valuable feedback on your content and helps you understand what your audience likes and dislikes about your posts.By regularly tracking these metrics, you can gain a better understanding of your audience, their preferences, and the impact of your content on social media. This information can be used to help you reach your goals on social media and beyond.
Join Email Marketing Made Easy! We bring all the training, resources and monthly bonuses to make your email marketing and lead magnet creation a breeze!
Connect with Nicky & Laura: Join Email Marketing Made Easy - https://thethrivebusinessacademy.com/emme Join the Academy - https://thethrivebusinessacademy.com/ Visit our Website - https://thethrivebusinessacademy.com/
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Tracking goals is crucial for the success of any online business, as it provides a clear understanding of progress, success, AND areas for improvement. Here are some of the types of goals and why tracking them is important:
Stat-related Goals: Regular tracking of website and social media stats can help you understand which areas are driving engagement and conversion. This information is essential for making informed decisions about where to focus your efforts in the future.
Income Goals: Setting and tracking income goals is essential for ensuring that your online business is generating enough revenue to be sustainable. Regular tracking allows you to monitor progress and make adjustments as needed in order to reach your target income.
“Why” Goals: Setting goals that align with your overall vision and mission helps you stay focused on what truly matters. Coming back to your “Why” will help you make decisions that are in line with your values, and help you stay motivated and driven even during the difficult times.
Marketing or Strategy Goals: Setting and tracking these goals helps you to stay on top of your marketing strategy day to day, as well as monitors the effectiveness. By doing this, you can make informed decisions about future campaigns and determine whether to continue or adjust your strategy.
In conclusion, tracking goals is essential for the success of any online business. It provides valuable insights, helps you make informed decisions, and keeps you motivated and focused on reaching your targets. Make sure to set clear goals, track them regularly, and adjust your strategy as needed in order to achieve success.
Join Email Marketing Made Easy! We bring all the training, resources and monthly bonuses to make your email marketing and lead magnet creation a breeze!
Connect with Nicky & Laura:
Join Email Marketing Made Easy - https://thethrivebusinessacademy.com/emme
Join the Academy - https://thethrivebusinessacademy.com/
Visit our Website - https://thethrivebusinessacademy.com/
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Offer a lead magnet: A lead magnet is a valuable resource that you offer to visitors in exchange for their contact information. Examples of lead magnets include ebooks, templates, checklists, courses, and webinars.
Use opt-in forms: Opt-in forms are a simple but effective way to capture the contact information of potential subscribers. Use opt-in forms on your website, blog, and social media channels to encourage visitors to join your email list.
Use exit-intent pop-ups: Exit-intent pop-ups are forms that appear when a visitor is about to leave your website. They can be used to capture the contact information of potential subscribers before they leave.
Use social media: Social media is a powerful tool for building your email list. Use platforms like Facebook, Instagram, and LinkedIn to promote your lead magnet and encourage followers to join your email list.
Use content upgrades: Content upgrades are lead magnets that are specific to a blog post or piece of content. They can be used to encourage readers to join your email list in exchange for additional value related to the content they are consuming.
Host giveaways and contests: Giveaways and contests are a great way to attract new subscribers. Offer a prize and require participants to join your email list in order to enter.
Collaborate with other businesses: Collaborating with other businesses can help you to tap into their audience and grow your email list. Consider partnering with complementary businesses to promote each other's lead magnets and email lists.
Use referral marketing: Referral marketing is a way to encourage your existing subscribers to refer their friends and colleagues to your email list. Offer incentives, such as discounts or exclusive content, to encourage referrals.
Include calls-to-action in your content: Calls-to-action (CTAs) are buttons or links that encourage readers to take a specific action, such as joining your email list. Include CTAs in your blog posts, social media posts, and other content to encourage readers to join your email list.
Use paid advertising: Paid advertising, such as Google Ads or Facebook Ads, can help you to reach a wider audience and grow your email list. Use targeted ads to promote your lead magnet and encourage potential subscribers to join your email list.
Join Email Marketing Made Easy! We bring all the training, resources and monthly bonuses to make your email marketing and lead magnet creation a breeze!
Connect with Nicky & Laura:
Join Email Marketing Made Easy - https://thethrivebusinessacademy.com/emme
Join the Academy - https://thethrivebusinessacademy.com/
Visit our Website - https://thethrivebusinessacademy.com/
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Here are some of the biggest mistakes you can make with lead magnets:
Not identifying your target audience: To create an effective lead magnet, it's important to know who you are trying to attract. If you don't have a clear understanding of your target audience and their needs, your lead magnet may not provide value and may not be effective at converting leads.
Offering low-quality or irrelevant content: To create a high-converting lead magnet, it's important to offer value to your target audience. If your lead magnet is of low quality or is not relevant to your audience, it is unlikely to be effective at converting leads.
Using poor design creates a bad impression. There are so many available free available resources and templates to use that offering a poorly designed lead magnet is unacceptable.
If you don't know if you're good at design, ask someone that knows! Your mum or partner will feed your ego and not tell the truth!
Not promoting your lead magnet effectively: If you don't promote your lead magnet effectively, it won't matter how valuable it is. Make sure to use a variety of marketing channels, such as email marketing, social media, and paid advertising, to promote your lead magnet and attract leads.
Not following up with leads: Once you have captured the contact information of your leads, it's important to follow up with them and nurture them through the sales process. If you don't follow up with leads, they are unlikely to convert into paying customers.
Not optimising and testing: To maximise the effectiveness of your lead magnet, it's important to optimise and test different elements, such as the title, content, and design. Use A/B testing or other methods to compare the performance of different versions of your lead magnet and identify what works best for your business.
Connect with Nicky & Laura:
Join Email Marketing Made Easy - https://thethrivebusinessacademy.com/emme
Join the Academy - https://thethrivebusinessacademy.com/
Visit our Website - https://thethrivebusinessacademy.com/
FREE Training - Supercharge Your High Converting Lead Magnet Idea - https://thethrivebusinessacademy.com/supercharge-challenge
Follow us on Instagram - https://www.instagram.com/thethrivebusinessacademy/
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Why you are missing out by NOT using email marketing in your business!
There are many benefits to starting email marketing in your online business. Here are the top reasons to start now:
It's cost-effective: Email marketing is one of the most cost-effective marketing channels available. It has a high return on investment (ROI) and can help you to reach a large audience without breaking the bank.
It's targeted: Email marketing allows you to send targeted messages to specific groups of people based on their interests and behaviours. This can help you to increase the relevance and effectiveness of your marketing efforts.
It's measurable: Email marketing platforms provide detailed analytics and tracking tools that allow you to measure the performance of your campaigns. This can help you to optimise your emails and improve your results over time.
It's personal: Email marketing allows you to personalise your communication with your subscribers. You can use personalisation tags, such as first name, location, or purchase history, to make your emails more relevant and engaging.
It's flexible: Email marketing is flexible and can be used in a variety of ways to meet your business goals. You can use it to promote products, nurture leads, or build relationships with your customers.
It's scalable: As your business grows, email marketing can scale with you. You can easily add new subscribers to.
Connect with Nicky & Laura:
Join Email Marketing Made Easy - https://thethrivebusinessacademy.com/emme
Join the Academy - https://thethrivebusinessacademy.com/
Visit our Website - https://thethrivebusinessacademy.com/
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Have you always wondered what type of lead magnet would be best suited to your business?
Have you struggled to generate those much needed leads?
Do you get stuck when it comes to the technical side of things?
If you want to generate leads online, then your business needs lead magnets. Full stop.
A lead magnet is a marketing tool that generates leads by offering a resource in exchange for a potential client's email address.
Whatever you choose as your lead magnet (or lead magnets!) you need something to lead your audience into your email marketing strategy, so that you can nurture them.
There are many, many kinds of lead magnets. Here are just a few examples;
Template PDF Cheat Sheet Workbook Swipe Files Spreadsheet Audio Trello Board ChecklistAs you can see there is such a wide variety of formats to choose from, and after listening you’ll be one step closer to knowing which lead magnet would world best for you and your business!
Check out our lead magnets here:
100 Free Lead Magnet Professionally Designed Templates
https://thethrivebusinessacademy.com/lm-free-lead-magnet-templates
Hive Mind Mapping and Networking Session:
https://thethrivebusinessacademy.com/the-hive
Here are the highlights:
The Tech
8:25 - 8:50
Challenges
10:01 - 11:23
Free vs Low Cost Lead Magnets
14:37 - 15:39
Recap
21:34 - 22:16
Connect with Nicky & Laura:
Join Email Marketing Made Easy Membership - https://thethrivebusinessacademy.com/emmeFREE Training - Supercharge Your High Converting Lead Magnet Idea - https://thethrivebusinessacademy.com/supercharge-challenge
Join the Facebook Group - https://www.facebook.com/groups/theleadgeneration
Follow us on Instagram - https://www.instagram.com/thethrivebusinessacademy/
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