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In this crossover episode with Pilates Unfiltered and the Move Well Be Well Podast, hosts Leah Harte and Jenna Zaffino delve into the intricacies of searching for authenticity in a Pilates world filled with expectations and societal molds. They discuss the evolution of their roles, the pressures they face, and the power of making choices that resonate with their true selves. Jenna shares her transformative journey, including the tough decision to sell her studio to prioritize health and authenticity. The conversation also explores the demographic dynamics of their audience, the shift in fitness industry perspectives, and the importance of aligning client motivations with meaningful physical movements. Join Leah and Jenna as they unpack the essence of teaching with purpose, creating impactful client experiences, and the profound influence of authenticity in the Pilates realm.
April's Download: Partnering For Progress
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In this revealing episode of "Pilates Unfiltered," host Jenna Zaffino drops some truth bombs as she shares her personal journey of struggle and healing within the realms of shame, sobriety, and self-acceptance. Jenna reflects on missed opportunities, personal growth, and the challenges she faced within the Pilates community. From touching on her encounters with influential figures like Brene Brown to tackling her personal battles with drinking, Jenna navigates through her transformation and the lessons learned along the way. This episode also sets the stage for future discussions on imposter syndrome, burnout, and stress, emphasizing Jenna's holistic approach to teaching and healing.
April's Download: Partnering For Progress
JENNA'S LINKS
Check Out Horatio Moves
Order Jenna's Book - You're Doing A Great Job
JZ Private Coaching
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JZ Studio Clinics
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Drawing from her fresh experiences as a health coach graduate and her insights as an established Pilates educator, Jenna explores the nuances of effective communication that avoids negativity yet empowers and involves clients in their self-improvement journey. From tackling implicit biases in feedback loops to highlighting the pitfalls of a "guru" mindset, Jenna's conversation is an enlightening examination of how to foster a supportive environment conducive to learning and growth. Whether it's handling critiques that sting or leveraging positive affirmations, this episode promises to equip Pilates professionals with the tools to not only enhance their teaching methods but also nurture their client relationships.
April's Download: Partnering For Progress
JENNA'S LINKS
Check Out Horatio Moves
Order Jenna's Book - You're Doing A Great Job
JZ Private Coaching
JZ Studio Library Cards
JZ Studio Clinics
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Let's dive into the transformative power of visual cueing in Pilates. Jenna shares insights from her own teaching experiences, highlighting the challenges and triumphs of communicating movement to her clients. From her initial struggles with the roll-up exercise to a client's breakthrough in weight shifting post-hip replacement, Jenna illustrates the impact of demonstrating exercises and using tailored imagery to enhance learning. She advocates for a teaching strategy that empowers clients, promotes autonomy, and respects individual backgrounds. Tune in as Jenna also talks about her upcoming discussions on feedback fundamentals, her extensive Pilates resources, and the blend of humanity with instruction in a Pilates practice. Whether you're an instructor or a Pilates enthusiast, this episode will equip you with the techniques to deepen your practice and connect more profoundly with your body's journey.
JENNA'S LINKS
Order Jenna's Book
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In episode 147 we delve into the intricate relationship between language and movement. Join us as we explore the fascinating world of neuroplasticity, motor learning, and the art of cueing that enhances body awareness and movement accuracy. Jenna brings fresh perspectives on creating playful and relevant cues that resonate with clients on a personal level, while emphasizing the importance of clear instruction in fostering skill retention. This episode is rich with practical advice, including 79 prompts for elevating your communication in Pilates classes and sessions. Whether you're a Pilates professional or enthusiast, you'll find invaluable knowledge and actionable tips for achieving effortless movement through effective cueing. Plus, get a sneak peek at our next episode on "show, don't tell" and claiming a free resource to enhance your teaching toolkit. Join us for an enlightening discussion on transforming the way we teach and experience Pilates.
April's Download: Partnering For Progress
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Jenna's on Spring Break this year so we're sharing her latest episode of the Working Well Podcast - her new show! In this heartening episode, Jenna welcomes the visionary Taylor Elyse Morrison to unpack the complexities and joys of self-care in both personal and professional realms. Taylor offers a refreshing look into how she’s sculpting a space for genuine well-being through her company InnerWorkout and its forthcoming app. You'll learn about the strategic choices she’s making to connect with her audience, from the deliberate move towards platforms like YouTube to the considerations in marketing to maximize reach. Prepare to be inspired by Taylor’s dive into the importance of emotional intelligence, her passion for dance as a form of joyful movement, and the pursuit of presence in simple home projects. Be sure to check the show notes for links to InnerWorkout’s resources, including their self-care newsletter, podcast, and information on the eagerly anticipated app!
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In this episode of Pilates Unfiltered, Jenna digs into the transformative power of public relations within the Pilates industry. With a personal track record of utilizing both retainer and trade agreements to gain media traction, Jenna shares her journey from securing features in upscale publications to actively pitching to companies and women's groups. Tune in as Jenna challenges you to identify a media outlet or influencer, craft a value-driven message, and take actionable steps to elevate your studio's visibility. Discover the art of relationship-building, the magic of a 'hook,' and the strategy behind effective pitching.
Remember, it's not just about the one-time transaction—Jenna dives deep into the essence of reciprocity and long-term partnerships. Get ready to harness the strength of PR and social proof to create a lasting impression and fill those Pilates classes to the brim!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
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Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
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In this empowering episode of Pilates Unfiltered, Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.
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In this episode of Pilates Unfiltered, we explore the art and strategy behind impactful Pilates content creation. From the virtues of video production to the concise power of blog posts, Jenna guides listeners through a myriad of ways to tell stories that resonate. With a focus that shifts between SEO savvy blog writing and heartwarming, meme-inspired narratives, this episode offers an array of tips to help Pilates professionals connect deeply with their audience. Immerse yourself in Jenna's expertise as she discusses everything from pre and postnatal Pilates practices to myth-busting in the industry.
February Download
LINKS:
Order Jenna's Book
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📚 Timestamped overview00:00 Series on avoiding session pitfalls, digital download.
04:16 Constructive interactions amid opposing professional opinions are possible.
06:56 Advocating for diverse perspectives and avoiding judgments.
12:27 Engage in meaningful online interactions for connection.
16:18 Pilates forum, inspiration, client engagement, content delivery.
18:06 Platforms, video, storytelling, and Pilates considerations.
24:15 Creating engaging and enriching movement-related content.
26:24 Inspire clients, share journey, debunk Pilates myths.
30:14 Use niche keywords in first 200 words.
33:46 Use conversational tone for better readability impact.
39:13 Get audience input, choose high potential topics.
40:03 Engage community, tailor content, embrace unexpected creativity.
43:09 "Podcast launching with inaugural episode in 2 weeks."
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In this week's episode, "Building Online Community," Jenna delves into the world of online Pilates communities. She explores the pros and cons of online community building and provides valuable insight into determining if it's the right fit for you. With engaging questions, personal experiences, and practical considerations, Jenna guides listeners through the thought process of whether to embark on this endeavor. Join us as we navigate the exciting possibilities and potential challenges of building an online Pilates community. Stay tuned for valuable insights, personal anecdotes, and practical tips from Jenna's journey in the online community space.
February Download
LINKS:
Order Jenna's Book
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JZ Studio YouTube Channel
00:00 Advance growth, receive feedback, commit time, collaborate.
06:16 Learning from online community engagement experiences.
09:01 Create a nourishing space for community connection.
13:45 Engage with experts, build interactive online community.
17:46 Feedback offered in question form fosters connection.
19:59 Using GPT chat to think of episode names. Appreciates community outreach during busy season.
22:23 New wellness show, interviews, advice, support. Follow! Like!
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In this episode, titled "Social Media Sizzle," your host Jenna Zaffino shares her invaluable insights into the world of social media and online business. Jenna examines her experiences with targeted ads, YouTube, TikTok, and the evolving landscape of online platforms. She emphasizes understanding audience behavior, creating engaging content, and providing valuable resources for Pilates professionals. With a focus on the practical strategies of sustaining an online business, Jenna offers a grounded perspective and actionable advice for navigating the challenges of the digital world. Join us as we explore the intersection of social media, wellness, and business on Pilates Unfiltered.
February Download
LINKS:
Order Jenna's Book
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📚 Timestamped overview
00:00 Diving deep into online business and personal anecdotes.
04:44 Online opportunities limited, especially for women entrepreneurs.
10:00 Early Instagram user becomes Pilates unicorn sensation.
11:36 Social media's early timing shapes success.
15:12 Podcast and Pilates bring in sales.
18:57 Ask them why they use social media.
23:06 30 creative post prompts for Pilates teachers.
25:10 Engaging social media over quantity of likes.
28:42 Instagram is a communication and marketing tool.
33:58 YouTube content creation is rewarding and evolving.
37:41 Early TikTok community, supportive and random discovery.
41:28 Seek inspiration, avoid copying, showcase expertise. Be authentic.
44:19 Tips for creating valuable, engaging content at home.
48:30 Engage audience with specific Pilates questions. Inform content.
51:55 Focus on key platform for content distribution.
55:44 Strategy is key for successful social media.
57:37 Jenna Zaffino presents Pilates Unfiltered and Working Well.
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In this breakaway bonus episode of Pilates Unfiltered, host Jenna Zaffino dives deep into the theme of power dynamics and client empowerment in the Pilates industry. From discussing the impact of power on personal relationships to reflecting on her father's unexpected journey as a movie star, Jenna provides a thought-provoking exploration of power, empathy, and human connection. Join us as we unpack the influential movie that shifted Jenna's understanding of her role as a human being and her transition into coaching. Whether you're a Pilates enthusiast, wellness coach, or simply curious about human dynamics, this episode offers valuable insights and engaging storytelling that you won't want to miss.
DOWNLOAD Partnering For Progress Handout
DOWNLOAD JANUARY'S PDF GOAL SETTING WORKBOOK
Use the workbook to focus on goal setting for your Pilates business objectives and plans.
LINKS:
Order Jenna's Book
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Join Jenna Zaffino as she delves into the essential topic of financial management in the Pilates industry. Jenna emphasizes the importance of understanding the unique financial needs of Pilates professionals, offering valuable insights into budgeting, financial forecasting, and revenue stream management. With a focus on planning, stability, and growth, this episode provides practical strategies for business owners and independent instructors to thrive in the Pilates landscape. Don't miss this insightful and empowering conversation on Pilates Unfiltered!
DOWNLOAD JANUARY'S PDF GOAL SETTING WORKBOOK
Use the workbook to focus on goal setting for your Pilates business objectives and plans.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview00:00 Assuming, swimming in money, clueless about businesses.
05:04 Scaling your business means working smarter, not harder.
07:09 Forecasting budget, predicting financial landscape, considering expenses.
09:41 Track fixed expenses consistently to manage finances.
13:09 Plan income and expenses to accommodate vacations.
17:04 Paid teachers, steady income, reduced stress.
19:26 Developing a client pathway is crucial.
23:57 Pilates oversaturation in 2024 and pricing.
26:14 Utilize whiteboard for strategic planning and visualization.
30:38 Gradually save money for future financial security.
33:39 Teaching workshops diversified and stabilized business income.
38:41 Plan for roadblocks, build a thriving practice.
40:28 Recap of monthly episodes and resources available.
43:09 Please support and follow, I appreciate it.
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On this episode of Pilates Unfiltered, host Jenna Zaffino explores the concept of the "maintenance phase" in Pilates and life beyond business goals. She shares her personal experiences and insights on setting focused goals to support current ambitions rather than constantly pushing for more. Jenna's open and honest reflection on her fertility journey adds a personal touch to the discussion on goal setting and the slow, imperfect nature of behavioral change. Tune in to gain valuable strategies for time management, goal setting, and harnessing the support of a social circle in your journey toward success.
DOWNLOAD JANUARY'S PDF GOAL SETTING WORKBOOK
Use the workbook to focus on goal setting for your Pilates business objectives and plans.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview00:00 Maintaining balance and well-being, outside weight loss.
04:52 Fertility journey, parenthood, and career struggles recounted.
08:53 Coaching and deep learning bring new challenges.
12:25 Striving for growth, self-care, and selective action.
14:58 Setting boundaries to maintain work-life balance.
18:39 People bail on class in cold weather.
21:46 Recorded audio, mastered and published audiobook. Cut royalties with Kindle, no graphic capability.
26:57 Challenging to reach goals without clear focus.
31:10 Regular Pilates sessions become ingrained in life.
33:40 Reflect on your goals for personal growth.
37:45 Coaching helps clarify goals and values. Listen.
41:42 Careful time management and realistic goals essential.
42:56 Outsource tasks, use technology for accountability.
46:37 Speak intentions, solicit support, use motivational interviewing.
50:55 Jenna Zaffino introduces Pilates Unfiltered and Working Well.
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In this episode, we dive deeper into the world of goal setting, particularly in the context of Pilates instruction and studio ownership. From the challenges of time management to the importance of setting specific, measurable, action-oriented, relevant, and time-bound (SMART) goals, Jenna offers valuable insights and practical tips. She shares her expertise on navigating common goal-setting pitfalls and emphasizes the impact of individual choices on achieving personal and professional milestones. Whether you're a Pilates professional or just someone striving to reach your goals, this episode will provide valuable strategies for success.
DOWNLOAD JANUARY'S PDF GOAL SETTING WORKBOOK
Use the workbook to focus on goal setting for your Pilates business objectives and plans.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Jenna Zaffino discusses effective Pilates business goals.
03:48 Experienced Pilates coach, teaching, training extensively.
06:45 Navigating capitalism and pursuing passion in Pilates.
09:52 Overcoming time challenge, breaking down goals.
14:28 Reassess goals, find real purpose, move stages.
19:03 Not a nutritionist or dietitian, but helps with goals.
21:59 Setting specific deadlines can clarify goals' relevance.
25:21 Performance measured by staff and client happiness.
26:29 Focus on values, connect in person, specific action.
32:09 Evaluate goals, gain clarity, and receive support.
33:08 Life has maintenance phases; set smart goals.
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Happy New Year! In this episode, we explore the importance of aligning core values with business decisions. Jenna reflects on her own journey, highlighting the impact of core values on studio operations and client relationships. From strategic decision-making to developing a mission statement, Jenna shares insights and offers practical advice for Pilates professionals and business owners. Tune in as she delves into the power of authenticity, intentional decision-making, and the evolving nature of mission statements. And don't forget to download your workbook!
JANUARY'S PDF GOAL SETTING WORKBOOK
Use the workbook to focus on goal setting for your Pilates business objectives and plans.
LINKS:
Order Jenna's Book
JZ Private Coaching
JZ Studio Library Cards
JZ Studio YouTube Channel
📚 Timestamped overview
00:00 Free download for goal setting and vision boarding.
05:42 Importance of moving beyond one-word answers.
07:49 Authentic values fuel engagement and performance growth.
12:37 Defining core values crucial for strategic decisions.
14:26 Feeling neglected, questioning core values, self-doubt.
19:59 Business owners fund successful trolley tour event.
23:54 Make grounded decisions, reflect on core values.
26:17 Personal evolution leads to changing bio details.
31:18 Identify uniqueness through client research and feedback.
33:41 Evaluate resonance and inspiration in creating community.
35:48 Mission statement: keep it short and actionable.
40:45 Join Working Well community for professional support.
42:53 Check out Jenna Zaffino's new podcast.
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In this episode of Jenna reflects on the past year and shares insights into her business, coaching endeavors, and personal experiences. From transitioning her business post-COVID to embracing health coaching, Jenna provides a candid look into her journey, including financial challenges and the impact of health issues. She also discusses teaching philosophies, impactful tools like MoveMate and Seg B, and the importance of embracing chaos in Pilates. Jenna's advice on coaching, self-compassion, and self-encouragement makes for a thought-provoking and inspiring episode. Tune in for valuable lessons and engaging anecdotes from Jenna's eventful year.
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📚 Timestamped overview
00:00 Exciting podcast interviews, focusing on skill building.
07:50 Career transition from COO to digital startup.
12:54 Job search was a learning experience.
19:10 Coaching focuses on process, support, and partnership.
23:21 Positive collaboration in health and business realms.
27:37 Lack of sleep affects appetite and hormones.
35:52 Change is now inherent and persistently present.
38:16 Explore, find, adopt, practice, rest, support.
45:43 AI models speed up processes, Zoom AI captures conversation.
49:47 Reflecting on purpose and encouragement in Pilates.
56:49 25 years to mentoring, coaching, supporting teachers. Spread wings in 2024 for teaching.
01:01:17 Check out show notes; support and engage.
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In this episode, Jenna discussed abusive power dynamics within the Pilates profession and large group awareness trainings. She explores the need for awareness and accountability in addressing these issues and advocate for a shift in the paradigm and normalization of positive power exchanges. The conversation also covers challenges in the Pilates professional culture, including advocating for sustainable change rather than finger-pointing. The episode also touches on topics such as the importance of education and culture change in the fitness industry, and the importance of creating normalized, safe movement experiences. Throughout the episode, there are personal anecdotes and calls for action to drive positive culture shifts within the industry.
LINKS:
Jenna's Website - Special Programs
You're Doing A Great Job Book
Key topics:
Abusive power dynamics in Pilates - Awareness and accountability needed Sustainable change in Pilates industry - Cultural shift necessary Building trust and loyalty - Culture of belonging Individual leadership and positive culture shift - Taking action Importance of Embracing change Safe and normalized movement experience - Client-centered approach Advocating for hands-on queuing consent - Creating a safe spaceTimestamps
00:00:00 - Introduction and Recap of Previous Episodes
00:05:00 - Jenna discusses Pilates profession and power dynamics
00:15:00 - Jenna's personal anecdote about podcast theme song and new show
00:20:00 - Jenna discusses challenges of finding a suitable theme song
00:25:00 - Details about The Working Well podcast and reflections on the Pilates profession
00:30:00 - Discussion on abusive behavior in Pilates profession and fitness industry trends
00:35:00 - Importance of building defined culture in studios and grassroots approaches
00:40:00 - Gratitude and requests for engagement from the audience
00:45:00 - Jenna's spoof of the 100 as a podcast
00:50:00 - Discussion on origins and popularity of podcasts and Pilates podcasts
00:55:00 - Emphasis on education, accountability, and culture change in the Pilates industry
01:00:00 - Meditation on clarity of mind and fostering change within the industry
01:05:00 - Discussion on driving business forward and rejecting cookie-cutter approaches
01:10:00 - Encouragement for listeners to take action and connect with chosen actions for the year
01:15:00 - Speaker's advocacy for safe and respectful movement experiences in class and industry challenges
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In this episode of Pilates Unfiltered, Jenna Zaffino explores the theme of "The Rupture & Repair" within the Pilates industry. She delves into the challenges of rebuilding trust and addressing ruptures that occur in professional relationships, emphasizing the importance of acknowledging implicit bias and creating psychological safety in the workplace. Jenna discusses the impact of leadership dynamics and the shift in focus within the Pilates profession, while also sharing personal struggles and experiences. Listeners can expect to gain insight into fostering positive team dynamics and problem-solving cultures, as well as reflections on the community and profession of Pilates.
Links:
Jenna's Website - Special Programs
You're Doing A Great Job Book
Key Themes:
Power Dynamics: Recognizing "power over" versus "power with." Trust and Autonomy: Fostering a culture of respect. Rupture and Repair: Addressing betrayal and rebuilding relationships. Conflict Resolution: Advocating for a progressive approach. Psychological Safety: Creating an environment for open communication. Leadership Challenges: Critiquing the current Pilates profession culture. Ethical Standards: Advocating for organizational guidance and support.Timestamps:
[00:00-02:30] Introduction: Jenna introduces the episode, discussing the theme of rupture and repair within the Pilates industry. She expresses gratitude for the listeners' support and stays loyal to the show over the past almost 10 years. [02:31-08:45] The Importance of Acknowledging Ruptures: Jenna discusses the challenge of repairing ruptures and addressing implicit bias in the Pilates profession. The need for psychological safety in the workplace and effective leadership is also highlighted. [08:46-13:20] Understanding Power Dynamics: The speaker talks about the concept of "power over" versus "power with" or "power to," and the challenges of forming new bonds of trust after a negative experience in the Pilates profession. The importance of creating an environment where employees feel safe to speak up is emphasized. [13:21-18:50] The Impact of Betrayal and Rebuilding Trust: Jenna discusses the anxious attachment to the Pilates method and the leaders within the method, and how inadequacy can lead to a sense of betrayal and difficulty in forming new relationships and trust. The choices individuals make, such as opening small, intimate studios or resigning themselves to teaching in quiet spaces, are acknowledged. [18:51-22:15] Critique of Pilates Culture: Jenna criticizes the ability for the Pilates profession to handle interpersonal ruptures and advocates for a more progressive approach to conflict resolution. She expresses dissatisfaction with the limited impact of one-liner statements in today's culture and advocates for taking concrete next steps toward improvement. [22:16-26:45] Building a Positive Team Dynamic: Jenna shares personal struggles with trust and rebuilding relationships, emphasizing the importance of a problem-solving culture in creating engagement and loyalty in a community or work environment. The impact of corporate culture on navigating difficult situations is discussed, urging listeners to share their thoughts and expand the community. [26:46-30:00] Conclusion and Self-Care: Jenna wraps up the episode by expressing appreciation for the audience and urging self-care and building strong bonds within immediate communities. She also promotes her book, "You're Doing a Great Job: The Movement Teacher's Guide to Fearless Teaching," available in print on Amazon and as a digital download on her website. - Daha fazla göster
