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Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives.
That plus a refresh for Instagram, all coming up.
Here‘s what we covered this week:
https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/Creator Upload Socials:
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Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem.
Pound It! Noggin!
Today we also covered:
Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - DexertoCreator Upload Socials:
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Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.
Here are some links elaborating on what we discussed today:
Kaya's column on The Information.Follow Kaya Yurieff on LinkedIn.Sam Gutelle's coverage on Tubefilter.Election night coverage has gone online. Here's where people watched the most. - TubefilterOn a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - TubefilterDid you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - TubefilterGet your DMs under control. - The VergeCreator Upload Socials:
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Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."
Here are more links to what we covered today:
Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpotHere’s Tim Walz playing Crazy Taxi. - The VergeWhat would YouTube look like without view counts or upload dates? - TubefilterYouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - TubefilterInstagram downgrades creators' video quality if it thinks they're not driving enough views - TubefilterPeople are paying thousands to learn how to be creators - Tubefilter2024’s Most Promising Creator Startups — The Information13 creator-economy startups to watch in 2024, according to top VCsKai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - DexertoTypical Gamer's Fortnite studio has made $7 million so far. What's next? - TubefilterAmazon Invests in Spotter, Which Has Paid Out More Than $940 Million to CreatorsCreator Upload Socials:
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Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.
To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.
From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at [email protected] for an invite (it’s invite only!)
Here's what we covered today:
Follow Max Benator on LinkedIn.Learn more about Orca!Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - TubefilterAmazon's Interactive Ads Get Battery-Powered by Duracell SuccessGet ready for more commercials on Amazon Prime Video next yearCreator Upload Socials:
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Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.
Here are the links for what we covered today:
Check out Miles Sellyn on LinkedIn.Check out Course Studio!YouTube shares the deets about where its videos come from - TubefilterYouTube wants to give you badges to reward you for doing stuff on YouTube - TubefilterYouTube takes a baby step toward labeling authentic video - The VergeYouTube is getting more granular playback speed controls and a sleep timer - The VergeKajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - TubefilterMessi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - DexertoMessi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit SaysTyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 commentsbeehiiv’s offerTyler’s clap back with receiptskit’s rebrandMKBHD fixes his product, Panels, in response to getting roaaastedCreator Upload Socials:
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YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes.
Here's what we covered today:
Launching Sponsored Snaps & Promoted Places on Snap MapThe Creator A-List: The 50 Most Influential Influencers McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - TubefilterWhat's McDonnell's? Here's why McDonald's created a dupe restaurant in Los AngelesThe Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - TubefilterTwitch institutes dress code for VTubers - TubefilterCreator Upload Socials:
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Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway!
Here's what we covered today:
This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIREDHere's a solution for creators' problems with AI: Pay them. - TubefilterMark Zuckerberg: creators and publishers ‘overestimate the value’ of their work for training AI - The Verge Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets - TubefilterTikTok Star Charli D'Amelio to Make Broadway Debut in '& Juliet' (EXCLUSIVE)Creator Upload Socials:
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Here's what we covered today:
Follow Kim Larson on LinkedIn.9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference.Everything announced at Meta Connect 2024Creator Upload Socials:
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Here's what we covered today:
9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for ParentsCreator Upload Socials:
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Here's what we covered today:
YouTube gears up for election season by enlisting creators to combat deepfakes - TubefilterAdobe previews its upcoming text-to-video generative AI tools - The VergeRight-wing influencers were duped to work for covert Russian operation, US saysRussia Secretly Worms Its Way Into America's Conservative Media FX's new 'English Teacher' got his start on YouTube - TubefilterBabish enters next phase of culinary universe with multimillion-dollar investment - Tubefilter🚀 New quest unlocked: Shopify 🤝 RobloxRoblox, Shopify partner to sell physical products in the metaverse | Retail DiveCreator Upload Socials:
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Here's what we covered today:
Wanna learn more about VidSummit? Here's its page.Tubefilter's official guide to VidSummit 2024Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - TubefilterExplore Spotter Studio more directly.The First ‘Minecraft’ Movie Trailer Is Here, And It Is HorrifyingWasserman Buys Talent Management Firm to Grow Creators BusinessCristiano Ronaldo wants to be YouTube's G.O.A.T. | MarcaTen days after release, Cristiano Ronaldo’s YouTube channel breaks Top 50 - AS USACreator Upload Socials:
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Here's what we covered this week:
At DNC, influencers battle journalists for space and access | ReutersDNC invites 200 content creators to reach younger voters in the 2024 electionThe DNC’s Creator Play — The InformationNow who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - TubefilterBrands are scrambling to snag deals with "demure" creator Jools Lebron - TubefilterPodcasters are making hundreds of millions of dollars on Patreon - TubefilterCreators are about to have a lot more Shopify items to sell on YouTube - TubefilterYouTube takes on TikTok Shop with expanded Shopify partnership | TechCrunchInstagram Tests New Vertical Profile Grid | HypebeastCreator Upload Socials:
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Here's what we covered today:
The White House Creator Economy ConferencePresident Biden Visits White House Creator Economy Conference | C-SPAN.orgThe White House Conference Was Big for the Creator Economy. What's Next? | Inc.comBiden addresses creators at first-ever White House summit: "They listen to all of you" - TubefilterMrBeast announces internal investigation in response to ongoing misconduct allegations - TubefilterA 264-hour no-sleep stream broke records. Should platforms have shut it down? - TubefilterCreator Upload Socials:
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Here's everything we covered today:
Follow Nya-Gabriella Parchment on LinkedIn!Learn more about DBA / UTA Creators.YouTube creator launches class action lawsuit against OpenAI - TubefilterLeaked Documents Show Nvidia Scraping ‘A Human Lifetime’ of Videos Per Day to Train AI Instagram is making views the primary metric for content - The VergeRoblox bets on ecommerce by selling tickets to 'Beetlejuice, Beetlejuice' - TubefilterThe Paris Olympics Is Minting New Creators — The InformationMrBeast apologizes for past "inappropriate language," has yet to address alleged safety issues on 'Beast Games' - TubefilterMrBeast blames terrible Beast Games conditions on the CrowdStrike outage - The VergeCreator Upload Socials:
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Here's what we covered today:
Josh loves DreamCon: https://www.dreamconvention.com/Instagram starts letting people create AI versions of themselvesMeta is rolling out its AI Studio in the US for creators to build AI chatbots | TechCrunchAI Chatbots Go Mainstream on Social MediaSenate passes the Kids Online Safety Act - The VergeMatPat's next big theory: That he can get lawmakers to understand the creator economy - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJ The Chef Nick Menu is Here! Dunkin’Tern Chef Nick DiGiovanni Drops FOUR Iced Coffees, Exclusively on the Dunkin’® Mobile AppCreator Upload Socials:
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Here's what we covered today:
NCAA Student-Athletes Competing at the 2024 Summer Olympic GamesKamala Harris wants you to know she’s having a ‘Brat’ summer - The VergeKamala Harris's Brat Summer; More AI Chatbots for Creators — The InformationOne creator is suing another for (allegedly) copying her vibe. Can she win? - TubefilterIt's not just the kids. Half of American adults want to be influencers. - TubefilterPublicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJCan Michael Bay make Skibidi Toilet the next cinematic universe? - TubefilterCreator Upload Socials:
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Here's what we covered today:
Is TikTok pushing young voters towards the far-right? - TubefilterTrump Interview: His Plan for Taxes, Tariffs, Jerome Powell, MoreTikTok Loses in First Challenge to EU’s Big Tech Crackdown - BloombergThe 18-Year-Old High Schooler Behind the RNC’s Creator Strategy — The InformationHere's why VidSummit is going to be bigger than ever this year - TubefilterApple, Anthropic, and other companies used YouTube videos to train AI - The VergeMrBeast's latest vid: 50 YouTubers Fight For $1,000,000Creator Upload Socials:
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Here's what we covered on the show:
Child Influencers Make Big Money. Who Gets It? - The New York TimesParenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about timeA new Illinois law will force influencer parents to compensate their children for appearing in social media content‘Hawk Tuah Girl’ found a familiar path to viral fame. What happens now? - The Washington PostWho Interviewed ‘Hawk Tuah Girl’? Meet the Guys Behind the Viral Video. - The New York Times'Who TF Did I Marry' TikTok summary: The viral series explainedNight parts ways with Night Studios leadership team, will pivot with Reed Duchscher at the helm - TubefilterCreator Upload Socials:
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Here are some helpful links supporting today's episode:
Follow Phil Ranta on LinkedIn here!Learn more about Fixated here.Did Cannes Lions Steal VidCon's Thunder? — The InformationThe White House will host a conference for social media creators | TechCrunchFor the first time, more than half of Gen Z self-identifies as content creators - TubefilterCreator Upload Socials:
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