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Hi everyone! In this inaugural episode, we explore the critical role of audio quality in podcast engagement and listener satisfaction. We examine a recent Twitter poll which revealed that over half of the 305 respondents consider poor audio quality the primary reason for abandoning a podcast.
Listener grievances include subpar audio, the perception of amateurism, the annoyance of excessive sound effects, and the frustration with easily avoidable technical issues.
We also talk about:
The impact of audio quality on the listener experienceCommon audio pitfalls that plague podcasts and alienate audiencesSimple yet effective strategies to elevate audio quality, regardless of budgetListen now to discover how prioritizing audio quality can be a game-changer for your podcasting journey!
Mentioned in today's episode
Dispelling the "Audio quality is less important than content" mythProducts Used for Be a Better Podcaster
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Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.
If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!
Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.
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Pod Chat is closing, as I continue more in my latest podcast. Here are the full details, as well as some shows you might want to follow to keep up with the podcast industry.
Check out One Minute Podcast Tips and be a better podcaster in just a minute a week.
Mentioned in this episode:
The best podcasts for the very best tips to be a better podcaster.Pod the North | Kattie Laur | SubstackThe Podcast Accelerator by Mark AsquithPodnews podcasting newsSupport the show: Become a Premium Member early access, exclusive content, exclusive live streams, and more.
Contact me: [email protected]
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micRodecaster Pro II production studioSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmBoomcaster remote interviewing
This podcast uses the following third-party services for analysis:
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Eksik bölüm mü var?
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Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.
Contact me: [email protected]
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micRodecaster Pro II production studioSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmBoomcaster remote interviewing
This podcast uses the following third-party services for analysis:
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After a slight hiatus over the spring, Pod Chat will return in June. Also, news of a cool way to support Pod Chat from one-off tips to full community membership.
Support the show: Become a Premium Member for early access, exclusive content, stickers and more.
Contact me: [email protected]
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micRodecaster Pro II production studioSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmBoomcaster remote interviewingReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
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For the last 14 years, I’ve been involved in podcasting. Okay, that’s not quite correct - I published my first podcast episode back in 2009 on BlogTalkRadio, but then didn’t record anything else until 2016. So, technically, I’ve been in the space for the last 7 years - my bad!
Over that time, as podcasting has grown in popularity both for podcasters and listeners, it’s safe to say that growth has also attracted the usual crowd of experts and gurus that offer their “expertise”, usually for a large sum of money, to unsuspecting podcasters looking to grow their show(s) and enjoy whatever modicum of success they’re looking for.
Now, that’d be fine - after all, everyone deserves to make a living. But, sadly, a lot of the advice given is misunderstood at best, and outright shilling at worst, where they just want to make a quick buck out of a new and eager audience.
So let's bust the myths that these "experts" shill.
Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.
Contact me: [email protected]
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micRodecaster Pro II production studioSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
Review the show
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There are a lot of studies on how podcasting can benefit listeners when it comes to their mental health, but this isn’t the case when it comes to the creators behind the podcasts. And that’s more than a little disconcerting. Because podcasting can be such a lonely endeavour, this only exacerbates the issues someone might be going through that are multiplied when their anxieties about their podcast start to take over.
For those that are suffering, it’s often in silence. Even though it’s 2023, mental health still carries a stigma around it - according to the American Psychiatric Association, more than half of people with mental illness don’t receive help. A lot of this can come down to the fact that people are so unwilling to talk about it - going back to that belief they're weak, or there must be something wrong with them and only them. Or, worse of all, they believe it's "all in their head" because they've been told that often enough.
This is where talking about mental health, and encouraging open conversations around the topic industry-wide, can be an important step forward in recognizing the loneliness and fear that can come with podcasting.
Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.
Contact me: [email protected]
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micRodecaster Pro II production studioSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
Review the show
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Today it's my pleasure to welcome Alexandra Cohl to the show.
Alexandra is the founder and owner of POD.DRALAND, providing PR and marketing services for podcasters, as well as a place centred on amplifying women's voices in podcasting. She's also the host of The Pod Broads, where she interviews women in the podcasting industry about their lives and their work, and curator/editor of Podcasting By the Moon, a newsletter that focuses on women-centric podcast news, wins, and reflections.
In this episode, we discuss:
the pervasive bro culture in podcastinghow women in podcasting are still vastly under-represented despite creating much of the contentthe importance of events like the Black Podcasting Awards when it comes to increasing diversity in the industrywhy we need to change the thinking around the value of the podcast space when compared to movies and musicConnect with Alexandra:
Alexandra on TwitterPOD.DRALANDThe Pod BroadsPodcasting by the MoonBroads in ProgressSupport the show: Become a Premium Member for ad-free early access, exclusive live streams, and Ask Me Anything sessions.
Contact me: [email protected]
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micRodecaster Pro II production studioSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:
Check out Trailer Park Podcast
Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.
Trailer Park Podcast
Get your daily podcasting newsletter with Podnews
Pod Chat is sponsored by Podnews - get a daily email with all the latest news about podcasting. It's free at podnews.net.From jobs across the industry to events and conferences,...
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An area I don’t think gets a lot of love in the podcast space is the podcast trailer. According to industry publication Podnews, only 14% of the podcasts they looked at had trailers marked in their feed. And that’s a huge missed opportunity for podcasters - because trailers are perfect for a multitude of reasons:
they can be used as a great introduction to your showthey can be highlighted on podcast apps that support trailer filters (like Apple Podcasts and Spotify)they can be great for trailer swaps with other podcastersthey can easily be updated as your podcast changes over timeThink about it - how many movies or TV shows have you watched because a great trailer piqued your interest? The same goes for great podcast trailers - but they need to be effective to grab a potential listener’s attention.
Which is where Trailer Park: The Podcast Trailer Podcast comes in.
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Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.
Contact me: [email protected]
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micRodecaster Pro II production studioSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
Review the show
This podcast uses the following third-party services for analysis:
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Today it’s my pleasure to welcome Sam Sethi to the show. Sam is the CEO of Podfans, a soon-to-be-released marketplace where listeners can both discover and support the shows they love. He is also the owner and managing director of River Radio, a podcast-first 24/7 digital radio platform based in the UK, and the host of Sam Talks Tech podcast, as well as the co-host and editor of Podnews Weekly.
In this episode, we discuss:
Sam's vocal advocacy for the value for value system of supporting podcasters financiallythe variable model of payment that Spotify needs to get intowhy more media outlets will take on the podcast-first approach to contentwhy sponsorships and advertising will continue to decrease when it comes to monetizing podcastingConnect with Sam:
Sam on TwitterPodfansRiver RadioPodnews WeeklySupport the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.
Contact me: [email protected]
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micRodecaster Pro II production studioSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
Review the show
Check out Trailer Park Podcast
Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.
Trailer Park Podcast
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A quick holiday message from Danny to all the Pod Chat listeners and followers.
Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.
Contact me: [email protected]
Products I use for Pod Chat
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micMotu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
Review the show
This podcast uses the following third-party services for analysis:
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Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp -
Today, it's my pleasure to welcome Jeff Umbro to the show. Jeff is the CEO of The Podglomerate, and helps brands and independent podcasters foster their ideas through conception, development, production, and distribution. This includes monetization through ad sales, premium content, and live events.
Jeff's most recent project saw him as the Executive Producer of Missing Pages, a Podglomerate original that used a host of marketing tactics and initiatives to take it from launch to a hugely successful project.
We'll be chatting about that and more in this episode, including:
how his background at a book company prepared him for the podcasting spacewhy the best podcast ideas can come from secondary topicshow holistic marketing remains keythe recent pushback on buying downloads on mobile gamesConnect with Jeff and The Podglomerate:
The PodglomerateEmailJeff on TwitterMentioned in this episode:
The Podcasting State Of the UnionSupport the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.
Contact me: [email protected]
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micMotu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
Review the show
Check out Trailer Park Podcast
Trailer Park Podcast focuses on the art of the audio...
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In May 2020, Spotify shook the podcasting world when it announced it had signed the hugely popular YouTube show, The Joe Rogan Experience, to an exclusive deal on Spotify.
The deal meant Rogan’s show would only be available on Spotify, and his back catalogue of videos on YouTube would be removed.
It was part of a huge acquisition journey by Spotify, in their goal to be the number one audio-on-demand platform. But with news that several exclusive podcasts are leaving, and listener numbers down dramatically for some exclusive shows, is the sheen coming off the exclusive approach?
Support the show: Become a Premium Member for ad-free early access, exclusive live streams, and more.
Contact me: [email protected]
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7B dynamic micMotu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingPoddin transcriptsReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
Review the show
This podcast uses the following third-party services for analysis:
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Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp -
Tom Webster, partner at Sounds Profitable, and Danny discuss the latest findings from Sounds Profitable's studies on podcast advertising. They also talk about the growth of the podcasting industry and how podcast ads can be more effective.
Tom and Danny discuss the recent Podcast Movement conference and the After These Messages report. Tom shares that the report is one of the strongest studies he's ever worked on, and that the conference was a great opportunity for people in the podcasting industry to come together and discuss important issues. Danny asks about the biggest changes Tom has seen in the industry over the past 18 years, and Tom talks about how the industry has grown and evolved, with more people than ever before having access to podcasting technology and platforms.
The main change that Tom discusses is the breaking down of the structures of what makes a technical podcast to where we are today with what the mainstream public thinks is a podcast. He explains how this has both positive and negative effects on the industry as a whole. On the positive side, it means that more people are exposed to podcasts and they can be consumed in different ways. However, it also presents challenges in terms of monetization and the overall definition of what a podcast is.
Tom and Danny discuss YouTube's recent entry into the world of podcasts. They question whether or not YouTube will be successful in this venture, and speculate on how the company will approach it. They also discuss the potential impact of YouTube's entrance on the podcasting community as a whole.
Key points:
03:47 The Evolution of Podcasting: From Technical Definition to Mainstream Media
05:50 Tom on the Future of Podcasting on YouTube
10:35 Twitter Spaces and Podcasting
12:14 Tom on the Importance of Trend Tracking in Podcasting
14:35 The Benefits of SoundCloud for Podcasting
19:11 The Impact of Podcasting on Advertising and Consumer Behavior
23:06 The Benefits of Advertising on Podcasts
27:31 The Future of Podcast Advertising: Education, Expectation Management, and Improving the User Experience
30:01 The Benefits of Programmatic Advertising
34:08 The Future of Podcast Advertising
Connect with Tom to get more insights like this:
Sounds ProfitableAfter These Messages (research paper)The Creators (research paper)Tom on TwitterContact me: [email protected]
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
Recommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingMy Podcast ReviewsReel.so audiogram creatorMentioned in this...
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After an extended summer break (sorry, it was only meant to be a month but life got in the way!), Pod Chat returns next week, on Friday September 9 - woot woot!
My first guest is Tom Webster of Sounds Profitable, and former SVP at Edison Research. We spoke about data in podcasting, the recent After These Messages report that premiered at Podcast Movement, the opportunity for podcasters and advertising (including programmatic), and more.
Here's a snippet. I can’t wait to share the full episode soon!
Contact me: [email protected]
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Shure SM7BMotu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesElgato Wave Mic Arm Low ProfileRecommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingMy Podcast ReviewsReel.so audiogram creator
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp -
Pod Chat is taking a short summer break, but will be back in August. So I thought this would be the perfect time to take a look back at the first 8 episodes of the show. There have been some amazing guests so far, all sharing super insightful takes on the podcast industry.
Here are some of the soundbites from these episodes.
Contact me: [email protected]
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Electro-Voice RE320Motu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesPodcast Pro Boom Arm by Accu-Lite and O.C. WhiteRecommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingMy Podcast ReviewsReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to podchat.ca/review and do your magic - these little feet are counting on you!
Review the show
This podcast uses the following third-party services for analysis:
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Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp -
Mark Asquith has been involved in podcasting since 2013, and has focused on helping podcasters grow their businesses. In 2019, he co-founded Captivate, a podcast hosting platform that helps serious indie podcasters grow their businesses. In this conversation, he discusses his goals for the platform, and how it helps podcasters grow their businesses.
Mark talks about the company's journey from Podcast Websites to Captivate, the world's only growth-oriented podcasting platform. He talks about how the company has always been focused on helping podcasters grow their businesses, and how they built Captivate with that goal in mind. He also talks about the success the company has seen so far and how they plan to continue helping podcasters grow their audiences and businesses.
Mark talks about how he always knew Captivate would do well, because he approached things with the goal of helping users first and foremost. He talks about how the company's acquisition by Global has not changed anything in terms of the company's goals or focus, and how the partnership is beneficial for users because of Global's talent and resources.
Mark and Danny discuss Spotify's recent acquisitions and how they believe YouTube will take a similar route in the future. They also touch on how podcasting has become an industry and how Spotify's focus is on the media format rather than the individual podcasts themselves.
Key points:
00:00 Podcasting Veteran Mark Asquith on Creating Solutions
02:54 The Success of Captivate
10:51 The Future of Podcasting
15:41 The Importance of Dynamic Insertion for Podcasters
19:33 The Benefits and Challenges of Dynamic Content in Podcasting
26:13 The Future of Podcasting: An Industry Insider's Perspective
30:54 The Power of Direct Sales
Connect with Mark:
Mark on TwitterContact me: [email protected]
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Electro-Voice RE320Motu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesPodcast Pro Boom Arm by Accu-Lite and O.C. WhiteRecommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingMy Podcast ReviewsReel.so audiogram creatorMentioned in this episode:
Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care!
Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and...
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Hari Gopalakrishna is the founder of Boomcaster, a remote recording platform designed to help podcasters produce great audio and video. He discusses the genesis of the platform and how it helps podcasters overcome the challenges of recording quality audio in a remote setting.
Danny and Hari discuss the challenges of remote recording and streaming, and how Boomcaster aims to make podcasting accessible to all. They also talk about the importance of audio and video in influencing social, cultural, and business landscapes.
Hari and Danny discuss the features of Boomcaster and how the company uses feedback from users to improve the product. They also talk about the challenges of developing software that is both easy to use and effective.
Hari delves into the process of creating and launching a podcast on the Boomcaster platform. Hari talks about the importance of simplicity and usability for the platform's users. He also discusses the partnership with Dolby and how it came about.
Key points:
03:23 The Benefits and Challenges of Boomcaster for Remote Recording and Live Streaming
12:08 The Benefits of a Simple Podcasting Platform
19:46 The Benefits of Boomcaster for Indie Podcasters
21:13 The challenges of bootstrapping a self-funded project.
29:13 The Future of Podcasting
32:53 The Benefits of Live Streaming Your Podcast
Connect with Hari:
BoomcasterHari on TwitterContact me: [email protected]
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Electro-Voice RE320Motu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesPodcast Pro Boom Arm by Accu-Lite and O.C. WhiteRecommended resources:
Captivate.fmAweber email marketingBoomcaster remote interviewingMy Podcast ReviewsReel.so audiogram creatorMentioned in this episode:
Check out Trailer Park Podcast
Trailer Park Podcast focuses on the art of the audio teaser, and is hosted by Arielle Nissenblatt and Tim Villegas. Season 1 consists of 8 episodes featuring trailers from very different podcasts.
Trailer Park Podcast
Get your daily podcasting newsletter with Podnews
Pod Chat is sponsored by Podnews - get a daily email with all the latest news about podcasting. It's free at podnews.net.From jobs across the industry to...
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Elsie Escobar is a highly respected member of the podcasting industry who has been podcasting since 2006. She is the co-host and co-partner of She Podcasts, a podcasting movement whose mission is to empower women to continue to share their voices while creating a safe community of podcasting education and support.
She is also the community manager for podcast hosting company Libsyn, where she has been since 2007. In this episode, Elsie discusses her impressive career in the podcasting industry, including her work with She Podcasts.
Yoga as an Introduction to PodcastingElsie shares how her very first podcast was as a teacher of yoga, and how that wasn't as strange as it might sound (teaching yoga via an audio format as opposed to a visual medium). It's through this podcast that her career at Libsyn began.
From Life Changes to A Podcast Career with LibsynNot long after this, Elsie was chatting with Rob Walch of Libsyn, and mentioned she was going through some big life changes, and as things would have it, this tied in perfectly with something Rob was looking for with Libsyn. The rest is history.
Leading From the FrontIt wasn't long after Elsie started at Libsyn that she wanted to have an official podcast from the team, to help podcasters with their questions about the medium. Despite being the new person, she was driven to create the show, and pitched it to Rob, and from there The Feed was born.
The Multiple Sides of Diversity in PodcastingElsie shares where she sees advances have been made in podcasting when it comes to diversity, and where we still struggle, as individuals and the bigger medium, at promoting and lifting more diverse voices up. For Elsie, this really needs to start at the board and decision-makers level.
How Bad Podcasting Advice Led to She PodcastsAs a regular attendee of various podcast shows, Elsie soon realized that a lot of the advice given at these events was pretty generic, and wouldn't help with the goals she had. Along with Jessica Kupferman, she co-founded She Podcasts, where women could find a private, supportive space that shared the type of advice needed to grow, and flourish.
The Power of Being Undeniable as a Woman in PodcastingThe theme for this year's She Podcasts Live event is "undeniable", and this is something that Elsie is very passionate about for all women in podcasting. It goes beyond the goal for the event itself, and looks to make sure every woman can say "I won't be denied".
Key points:
02:23 Podcasting and Yoga: How Elsie Found Her Balance
09:59 How to Balance Work and Life
18:05 The Importance of Diversity in the Podcasting Industry
26:58 The Rise of She Podcasts: How Two Women Created a Safe Space for Women Podcasters
43:20 The Impact of the Role v. Wade Decision on Women's Lives
47:17 The Importance of Supporting BIPOC Podcasters
50:54 Podcast Recommendations for Leaders in the Industry
Connect with Elsie:
She PodcastsShe Podcasts LiveElsie on TwitterThe FeedContact me: [email protected]
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
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It's my pleasure to welcome Bryan Barletta to the show, a name that will be instantly recognizable to anyone in the podcasting and AdTech space.
Bryan is the founder of Sounds Profitable, a collection of media properties that covers the changing face of AdTech and the business of podcasting. Bryan's goal with Sounds Profitable is to make the AdTech space less daunting for podcasters and brands alike, and with over 13 years experience in the AdTech space, he's the ideal person to do so.
A Career Shaped by MobileBryan's been in the ad tech space for over 13 years, but his early career was in the mobile tech/app space, where he was a journalist for various publications. He was there at the birth of Android, and shared what he thought of their chances when they first launched.
How Building Rich Media Ads for Mobile Led to AdTechWhile Bryan's career started off in mobile journalism, it was he moved into mobile ads through an agency that he really caught the AdTech bug. He was part of the team that brought a very cool interactive ad to mobile, back when animated gifs were viewed as high end tech. This led to building data points that would track how successful the ads were when it came to conversion.
The Power of AttributionIt was Bryan's work in the mobile space that saw him work at an agency that came out with a solution called One Pixel, that went beyond javascript implementation for tracking ad campaigns and successes. As Bryan shares, this tech is still being used today in a variety of forms, and is helping drive ad spend increase in podcasting.
The Genesis of Sounds ProfitableIt may seem that the hugely popular and respected Sounds Profitable newsletter and podcasts has been around for a long time, but it only came to life in 2020. When Megaphone was sold to Spotify, Bryan had a lot of ideas that he had wanted to implement around ad tech and advertising in podcasting, but didn't get the chance while at Megaphone. So when the platform was sold, he decided he'd take the rein and create a publication where he could share these thoughts, and Sounds Profitable was born.
Why Monetization is Not Selling OutWith his place in AdTech and monetization of podcasting, Bryan has a wealth of insights around the topic of what it means to monetize. When it comes to accusations that podcasters have sold out if they accept ads, he has a very definitive viewpoint on why podcast monetization is not selling out.
I think the closer you are to the podcast space, the more you hear the negatives about ads. I think the general public understands that ads are how things go around.The Promise of Dynamic Ads for Any PodcasterWith the increase in support for dynamic ad insertion for podcasters of all levels, it's never been easier for smaller podcasters to make money. From baked in ads to dynamic to programmatic, the opportunities are there. The trick, as Bryan mentions, is implementing it properly.
Spotify has Won the Audio Advertising WarIf there's been one thing that's driven a lot of conversation in the podcasting space in the last 12-18 months, it's been the aggressive acquisitions by Spotify. From buying podcast hosts to data analytics platforms, the streaming giant is clearly setting its stall out when it comes to its goals for podcasting. Bryan shares why he firmly believes that Spotify has won the audio advertising war, but podcast advertising still has its own place outside of Spotify.
Key points:
00:00 Bryan on the Future of Podcasting and Ad Tech
08:13 The One Pixel Mindset and Barometric's Focus on Podcast Attribution
11:13 The Benefits of Expanding Your Podcast to a Second Language
16:35 The Different Ways That Monetization Can Impact a Podcast
19:03 The Benefits and Risks of Programmatic Advertising for Podcasters
24:54 The Future...
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In this week's Pod Chat, I chat with AJ Churchill, co-founder of Lunar.fm, the company behind the Apollo podcast app and the audio fiction sci-fi drama, Earth Eclipsed.
We talk about how audio production quality is changing with new technologies, as well as the innovations behind the Apollo app that are helping audio fiction podcasts be found, and how that can help other podcast app developers improve their own products.
The Power of Regular StereoWhile AJ's background is in soundtracks and high end audio composition, he's a huge component of regular stereo when it comes to podcast audio. As he explains, humans only have two ears and there's only so much they can process.
The Importance of Testing Audio on Different SourcesPodcasts are listened to on a multiple of devices. While we'd love to believe our listeners all wear great headphones and set aside time just to listen to our voice, the reality is very different. As AJ shared, it's key to listen to your episode on as many different sources as you can to highlight what can be improved, based on device.
Why Apollo Is Purely for Audio Fiction and DramaWith the Apollo podcast app, AJ and the team at Lunar have built a platform solely for audio fiction podcasters and listeners. Indeed, it's an even more niche approach because each podcast is hand curated by other audio fiction creators and listeners. This has ensured a high quality database that's also super easy to navigate, thanks to the intuitive UI of the app.
How Podcast Findability Drives ApolloAJ shares how an experience trying to find a podcast on Spotify, and the amount of non-relevant results that came back in search, spurred Lunar on to defining what features Apollo would have. Key to this was an intuitive and highly intelligent search system based on tags, recommendations, and ongoing learning.
Key points:
00:00 A Composer's Journey
11:47 Lunar Productions: Quality and Timelessness in Storytelling
15:12 AJ and Danny Discuss the Success of Audio Fiction Apps
19:25 The Benefits of Apollo for Fiction Podcasts
24:33 The Power of Tagging in Apollo
28:45 AJ and Danny Discuss the Future of Fiction Podcasts
34:12 AJ on Apollo, Lunar FM, and Earth Eclipsed
Connect with AJ:
ApolloEarth EclipsedAJ on TwitterContact me: [email protected]
Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
Electro-Voice RE320Motu M2 Audio InterfaceSony MDR-7506 Studio Monitor HeadphonesPodcast Pro Boom Arm by Accu-Lite and O.C. WhiteRecommended resources:
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