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Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.
Key Takeaways:
- 5 rules to creating a successful podcast
- How to be a great podcast guest
- How to get booked on high-end shows
Episode Timeline:
2:00 What separates Guest Experts on Air from other booking agencies?
3:30 What has Josef learned from his experience in front of the camera?
5:30 What type of clients is Josef looking to book?
6:45 The importance of having something to say
8:00 Josef's favorite success stories
11:00 Making podcasts part of your sales funnel
12:15 How often should people promote themselves?
14:30 Podcasts are great for niche audiences
17:15 Podcasters must post often
17:45 Josef's 5 rules for creating a successful podcast
21:50 The importance of humility
22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts"
This episode’s guest:
• Josef Schinwald
• Download "The Fast-Track Formula to Get on High-end Podcast Bookings"
• Guest Experts on Air
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My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium.
Key Takeaways:
- How to craft your story
- The importance of prep work
- How to get booked on podcasts
Episode Timeline:
1:05 Is that a corgi in the Kitcaster logo?
3:00 How Kitcaster gets people booked onto podcasts
4:20 Is guest rehash a problem?
7:30 Common mistakes that people make when appearing on podcasts.
10:30 How Brandy develops a client's story
13:30 The nuts and bolts of a story craft session
17:20 The importance of customer stories
19:40 Podcast hosts absolutely must do prep work.
21:20 Building authority and credibility on podcasts
22:45 Tod needs some help with his personal brand.
This episode’s guest:
• Brandy Whalen
• Kitcaster's website resources page
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Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.
Key Takeaways:
- How to target wine consumers
- How to pair products and influencers
- How to market non-alcoholic wine
Episode Timeline:
1:45 The joy of working in food, wine, and hospitality
2:40 How to position a wine brand in a crowded marketplace
4:00 Why Ste. Michelle was great at marketing wine
5:30 The psychographics of wine consumers
7:15 The importance of storytelling in wine PR
8:00 How to pair wine and influencers
10:10 The Colavita/Jess King collaboration
13:00 Choosing a spokesperson for solar power
15:00 The importance of authenticity
16:30 Marketing non-alcoholic wines
19:10 Understanding the non-alcoholic wine consumer
10:30 The advantages of hiring a specialty agency
This episode’s guest:
• Amanda Arrigotti-White on LinkedIn
• Curate & Co.’s website
• Curate & Co. on Instagram
Subscribe and leave a 5-star review:
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Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.
Key Takeaways:
- How quirky, irreverent messaging helped Calm "grow big"
- Peter's approach to guerilla marketing
- The important role of language in creative marketing and PR
Episode Timeline:
1:30 Peter's history of working on irreverent and quirky projects
3:45 Peter's love of language and creating unusual names for things
5:30 Calm's Sleep Stories
6:30 How Calm's irreverent approach set it apart from other meditation apps
10:10 Calm's "Baa Baa Land," an 8-hour film about sheep
13:20 Calm's bedtime stories
17:40 Peter's approach to guerilla marketing
20:20 How Peter's background in journalism gave him a unique perspective on PR
This episode’s guest:
• Peter Freedman on LInkedIn
• Get "How Calm Whipped Up a Storm" on Amazon
• Think, Inc’s website
Subscribe and leave a 5-star review:
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Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail.
Key Takeaways:
- How to break into PR
- The benefits that young people can bring to the PR world
- The future of AI in retail
Episode Timeline:
1:30 Dominique's favorite NYC restaurant
3:00 How did Dominique break into PR after college?
6:00 Tod shares his internship story
9:00 The benefits that young people can bring to a PR company
10:20 Morning Brew's Marketer's Guide to AI event
13:00 How AI is transforming retail
16:30 Dominique's "Read Receipts" podcast
18:45 Tod's diet plan
This episode’s guest:
• Dominique Turner on Instagram
• Dominique Turner on LinkedIn
Subscribe and leave a 5-star review:
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Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients.
Key Takeaways:
- How Nicole built a female-centered PR consultancy
- Lessons learned working in politics
- Nicole's transition from broadcast journalism to PR
Episode Timeline:
2:46 Nicole's background in journalism
4:00 Why did Nicole move from broadcast journalism to PR?
7:00 Nicole's work as her father's Communications Director on his Congressional campaign
8:15 Lessons Nicole learned in politics
10:15 How Pence Media Group disrupted the comms world
12:30 Clients come to PMG for the female touch
14:20 PMG's work for Pluie
16:30 PMG was perfectly positioned for COVID
18:00 How PMG's collective shared experiences are its strength
20:30 PMG's work for Sweetgreen
This episode’s guest:
• Nicole Pence Becker on Instagram
• Pence Media Group on Instagram
Subscribe and leave a 5-star review:
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Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.
Key Takeaways:
- Answers to common questions about PR
- The "3 I" formula
- Why do we need to keep making the case for PR?
Episode Timeline:
1:30 What inspired Amanda to write "PR Confidential"?
3:15 Are tech people open to learning about PR?
4:15 The difference between PR and advertising?
5:15 PR is more than writing press releases
6:15 The "3 I" formula for newsworthiness
7:30 What is good thought leadership?
10:00 Why do we have to keep selling the idea of PR?
13:45 Why "PR Confidential" is written like an advice column
15:00 The "confidential" parts of Amanda's book
16:24 The PR elevator pitch
18:00 "PR Confidential Part 2: The sequel"
This episode’s guest:
• Amanda Proscia on LinkedIn
• Download "PR Confidential" for free at Lightspeed PR and Marketing
Subscribe and leave a 5-star review:
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Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.
Key Takeaways:
- How to market to diverse audiences
- How to create successful social media posts
- The benefits of having diverse team members
Episode Timeline:
1:30 What's it like being the middle child of 7?
3:30 The importance of listening to clients
6:15 What do marketers get wrong when speaking to diverse audiences?
8:30 Speaking to diverse audiences authentically
10:00 Connecting to audiences through baseball
12:30 How diverse team members can help you deliver an authentic message
15:00 The 15-year-old test
17:30 What makes a great social media post
20:00 What has Juan learned as a podcast host and producer
This episode’s guest:
· Juan Alanis
· Big Oak Tree Media
· "In the Business" podcast
· "Latina Leadership" podcast
Subscribe and leave a 5-star review:
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Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the healthcare issues faced by the LGBTQ+ community.
Key Takeaways:
- COVID-19 increased public awareness of drug development
- Effective messaging for clinical trials
- The LGBTQ+ community faces challenges in healthcare access
Episode Timeline:
1:50 The Impact of COVID-19 on biotech communication
3:30 Is the public more informed about the world of biotech post-COVID?
6:30 Effective messaging for clinical trials
7:15 How to appeal to clinical trial participants
11:20 The challenges of accessing Capital in a bear market
14:15 Healthcare challenges in the LGBTQ+ community
16:40 The controversy surrounding gender-diverse care
20:10 The impact of AI on biotech communication
21:45 AI and ethics
This episode’s guest:
Megan Prock McGrath on LinkedInMacDougall AdvisorsSubscribe and leave a 5-star review:
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Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.
Key Takeaways:
- The Spin Sucks story
- Why thought leaders should be bold
- Why Gini loves AI
Episode Timeline:
2:00 How to come up with podcast ideas
3:20 Why is Taylor Swift a great marketer?
5:00 How Spin Sucks grew from a blog to a movement
7:00 Why ethics is the backbone of Spin Sucks
9:15 How to define results with a client
10:15 The PESO model
13:15 The importance of creating authority and trust
14:00 Gini on thought leadership
17:00 Gini's thoughts on AI
This episode’s guest:
· Gini Dietrich
· Spin Sucks.com
Subscribe and leave a 5-star review:
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Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works for barrier-free opportunities for Black technology leaders. She’s also the CEO of 29Eleven Media, which helps businesses and ministries market their truth. Here, Dawn discusses the importance of inclusivity in tech and how faith-based organizations are adopting modern marketing and social media solutions.
Key Takeaways:
· How ministries are embracing social media
· The importance of inclusivity in tech
· Marketing challenges that ministries face in 2024
Episode Timeline:
2:10 What’s the most significant barrier to Black people entering senior levels in the tech world?
3:00 The importance of learning soft skills to rise in the tech world
5:00 Which strategies are effective at making tech more inclusive?
7:00 The benefits of inclusivity in the workplace
8:30 The most inspiring story to come out of ITSMF
11:00 What if we had more organizations like ITSMF in the past?
13:30 What types of challenges do ministries face in 2024?
15:30 Bringing churches into the modern world through technology
17:30 How churches are using social media to spread The Word
19:10 The Marketing Your Truth for Businesses system
This Episode’s Guest:
· Dawn Jordan Jones
· Information Technology Senior Management Forum
· Black Tech Execs
Subscribe and leave a 5-star review:
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Contact Us!
· Join the conversation by leaving a comment!
· Drop us a line at [email protected].
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Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He is the president of Cambian Solutions, which focuses on excellence in innovation, business growth, and team performance. Earlier in his career, he presided over award-winning mobile businesses at The Weather Channel and CNN served as CEO of two digital media firms and led Cox Media. Here, he discusses his recently released book, “The Inside Innovator: A Practical Guide to Intrapreneurship,” and how to find greater fulfillment at work.
Key Takeaways:
· The importance of intrapreneurship
· How to become an intrapreneur
· Avoiding burnout at work
Episode Timeline:
1:45 Louis’ love of aviation
3:00 Where does the concept of intrapreneurship come from?
4:30 The birth of Louis’ book
5:10 What is an intrapreneur?
7:05 Why is intrapreneurship important?
9:10 Intrapreneurs are all around us
11:00 How to be more fulfilled at work through self-knowledge.
14:30 How love of work can lead to burnout
15:20 How can professional organizations help us develop?
18:00 The early days of mobile development
20:30 Louis’ thought leadership philosophy
This episode’s guest:
· Get the book or contact Louis at LouisGump.com
Subscribe and leave a 5-star review:
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· Join the conversation by leaving a comment!
· Drop us a line at [email protected].
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Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands.
Key Takeaways:
· How to influence altruism
· The PR behind a viral vase story
· How to nurture a brand
Episode Timeline:
1:20 What brought Paul to some of the world's most prestigious halls of government?
4:15 How to persuade the public to support environmental issues
6:00 The state of journalism in 2024
8:45 Milk and Honey’s viral vase story
12:45 The client's take on the vase story
14:30 You can’t force things to go viral
15:20 The importance of “nurturing” brands
17:30 How do you hit the zeitgeist “right on the nose”?
19:10 Do all brands need a purpose?
21:50 Are brands pulling back from social justice activism?
This episode’s guest:
· Email Paul Cohen at [email protected]
· Paul Cohen on LinkedIn
· Paul Cohen on X
Subscribe and leave a 5-star review:
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Contact Us!
· Join the conversation by leaving a comment!
· Drop us a line at [email protected].
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Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures, a nonprofit grantmaking organization affiliated with the Rite Aid retail pharmacy chain. Here, Andrew shares how he worked to rebrand Rite Aid Healthy Futures and why he wouldn’t let a multiple sclerosis diagnosis stop him from pursuing his goals.
Key Takeaways:
· The frustrations of being a writer
· Rebranding Rite Aid’s Healthy Futures initiative
· Andrew Staub's personal journey with multiple sclerosis
Episode Timeline:
1:10 The frustrations of being a writer
3:45 The joy of creative inspiration
4:55 How to keep the creative juices flowing
7:00 The challenges of paywalls in the news industry
9:45 Andrew’s solution to paywalls
10:50 The Rite Aid Healthy Futures rebrand
15:30 The Strengthening Cities initiative
16:55 The importance of doing good work in the community
18:00 Andrew’s MS diagnosis wouldn't stop him from pursuing his goals.
22:00 How having kids can change your productivity
This episode’s guest:
• Andrew Staub on LinkedIn
• Rite Aid Healthy Futures
Subscribe and leave a 5-star review:
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Contact Us!
· Join the conversation by leaving a comment!
· Drop us a line at [email protected].
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Michael Axman and Jake Fleshner are the founders of The Nucleus Network, a group of highly vetted and seasoned professionals across diverse industries. The network includes tech founders, VC legends, real estate moguls, brand experts, e-commerce wizards, agency owners, festival producers, influencers, and more. Here, Michael and Jake talk about how they created the network and discuss the mindset that’s necessary for success.
Key Takeaways:
· The importance of curiosity in business
· How to build a network
· The power of networks
Episode Timeline:
2:30 What inspired the creation of The Nucleus Network?
4:00 What’s the network’s goal?
6:02 What will complete The Nucleus Network?
8:00 What are the lessons that Michael and Jake have learned creating the network?
10:10 Learning the language of businesses within the network
11:45 The importance of curiosity in business
13:00 How to leverage The Nucleus Network
15:15 Michael and Jake’s roles within the network
18:40 A family interruption
21:50 The Nucleus brand philosophy
This episode’s guests:
• Michael Axman and Jake Fleshner on LinkedIn
• The Nucleus Network
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
· Join the conversation by leaving a comment!
· Drop us a line at [email protected].
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Gina Villareal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits.
Key Takeaways:
How to send an effective pitchWhy authenticity and storytelling are keyAligning brands and causes can benefit businesses by showing community involvement.Episode Timeline:
1:50 Gina’s transition to creating her own agency
3:06 How to create effective pitches
5:48 Providing a “full spectrum” of client offerings
7:00 The importance of a good media mix
8:28 The importance of authenticity in PR
11:41 Creating personal stories
14:41 The importance curiosity plays in effective storytelling
17:19 The benefits of supporting nonprofits
20:14 How to align a brand with a nonprofit
22:23 Gina’s future plans for Unleashed Advertising & Advocacy
This episode’s guest:
• Gina Villareal-Arcediano
• Unleashed Advertising & Advocacy
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
Join the conversation by leaving a comment!Drop us a line at [email protected] Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!Thanks for listening!
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Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications in senior leadership roles at top U.S. brands. He is president and founder of The Waterman Group and serves as Chief Executive in Residence – Communications at AI 2030, an initiative aimed at harnessing the transformative power of AI to benefit humanity while minimizing its potential negative impact. On Howard’s second appearance on PR 360, he discusses crisis communications, his “3-legged tool” strategy, and the current state of PR.
Key Takeaways:
- Crisis communication strategies
- Signs of an impending crisis
- The state of PR in 2024
Episode Timeline:
1:55 What has Howard been up to since his last appearance on the show?
3:45 What does PR look like in February 2024?
5:00 Why the CEO should work with junior and senior agency members
7:20 Howard's '3-Legged Stool' strategy
10:00 The "early warning signal" in crisis communications
12:45 Clients must understand that PR is a 24/7 business.
14:30 The new AI crisis problem
16:30 What are some examples of how to manage a crisis?
23:00 Howard's concerns about AI
25:00 Can regulators rein in AI?
This episode’s guest:
• Howard Waterman on LinkedIn
• The Waterman Group
Subscribe and leave a 5-star review:
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• Join the conversation by leaving a comment!
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April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI.
Key Takeaways:
- The rise of affiliate marketing
- The new AI crisis
- Transparent client relationships
Episode Timeline:
1:30 April's mission to being PR into the future
2:30 The importance of transparency at Trust Relations
4:30 Trust runs through the entire agency.
6:40 The importance of authenticity in PR
8:10 Brands shouldn't get political out of nowhere.
9:20 Is there a backlash against brands tackling social issues?
11:30 AI and crisis communication
14:30 The rise of affiliate marketing
17:00 Will affiliate marketing reduce the public's trust in journalism?
18:20 How paywalls are affecting ROI
19:45 Facebook's crackdown on news articles
22:20 April’s philosophy on thought leadership
23:50 April's two podcasts
This episode’s guest:
• April White on LinkedIn
• Trust Relations
• Email: [email protected]
Subscribe and leave a 5-star review:
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Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.
Key Takeaways:
- The power of FOCUS
- The need for brand clarity
- Why everyone is in marketing
Episode Timeline:
2:00 Why FOCUS is Eric's guiding principle
4:20 What are the challenges of implementing FOCUS?
5:50 The importance of stating a clear objective
8:45 Marketing in a globalized world
10:15 Do clients have trouble being on task as well?
11:30 Why marketers should aim for brand clarity in 2024
12:30 The Brand Power process
14:30 You must know your audience.
16:30 Blue C's work with Wahoo's Fish Taco
18:50 Eric's approach to authenticity
21:50 Nike's quest for female customers
This episode’s guest:
Eric Morley on LinkedInBlue C USASubscribe and leave a 5-star review:
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Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, and out-of-the-box strategies to help shows find their perfect audience. She is also the curator of Podcast the Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Here, she discusses the importance of making podcast friends, why podcasters should focus more on marketing, and why true crime is still king.
Key Takeaways:
- Podcast marketing tips
- Current trends in podcasting
- Why podcasters need to think more about marketing
Episode Timeline:
1:50 Tink Media's approach to podcast therapy
5:45 The importance of borrowing from other podcast audiences
6:25 The benefits of promo swaps
10:15 Is true crime still king of podcasting?
12:15 Tod's true crime voice
14:30 Why all podcasts need a hook
17:30 Are there too many podcasts?
18:20 Podcasters aren't thinking enough about marketing.
19:35 How Tod marketed the "LA's Own Marineland" podcast
This episode’s guest:
• Lauren Passell of Tink Media
• Feed the Queue podcast
• Podcast The Newsletter
• 100 podcast marketing tips
Subscribe and leave a 5-star review:
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- Daha fazla göster
