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This is a crazy and turbulent time in Tech. Companies are hitting financial hard times or restructuring as the economy is forcing extreme prioritization of resources. If you find yourself on the unfortunate end of these layoffs, I have someone on the show who has been through several and helped several others through this process. Don't miss the great advice on this week's episode of Lessons in Product Management!
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Dan Balcauski is a pricing expert and dropped by the pod to share key insights, hot takes, and practical advice for product teams and leaders to help unpack the pricing process, key variables, and mistakes to avoid.
Show notes:
0:00-0:30 - Episode Intro
0:30-1:55 - Dan’s Intro/Background
1:55-4:55 - From Engineer to Pricing Guru
4:55-6:42 - Biggest Pricing Pitfall
6:42-19:00 - Segmentation Myths and Realities
19:00-21:00 - defining value (3 Types)
21:00-26:35 - The Value Cascade
26:35-36:45 - How customers shape pricing
36:45-43:00 - Willingness to pay (WTP) (40:12)
43:00-47:30 - Pricing in B2B
47:30-56:50 - Freemium Good or Bad?
56:50-57:48 - Contact Dan
57:48-58:02 - Outro
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There are great frameworks for prioritizing features, but what if prioritizing features isn't the right approach? We dig into why opportunity costs are the most underrated variables in prioritizing Product decisions.
If you're looking to get into product management, come join us at Path2Product to gain the hands-on PM experience you need to land your first product role.
0:00-4:20 - Episode Intro
4:20-6:54 Opportunity Cost in Action
6:54-8:50 - Economics in Product Management?
8:50-17:52 - NFL Draft Example
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This week's lesson in product management is brought to you by Derek Osgood, Founder and CEO of Ignition. If your product launches are less than ideal, you should listen to what Derek has to say. Even if you're launches go well, there are great tips on how to optimization the success of your launches.
0:00-0:32 - Podcast intro
0:32-2:30 - Derek’s Intro
2:30-4:15 - Who is Ignition for?
4:15-4:40 - Where to find Ignition
4:40-8:40 - The PM/PMM Disconnect
8:40-10:23 - Aligning PM/PMM Teams
10:23-13:10 - Overlooked aspects of product launches
13:10-18:30 - Why Run Betas in B2B?
18:30-21:20 - How to price your new product?
21:20-24:00 - The future of software for PMs and PMMs
24:00-25:00 - Podcast Outro
If you want to connect with Derek, shoot him a request on LinkedIn
If you want to check out Ignition, go to their site
If you're looking to get into product management, get your hands dirty and gain real experience on Path2Product
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As you wrap up the last 30 days of your 30, 60, 90-day onboarding, it's time to start drafting strategy. In this episode I break down how to do that with a simple framework and how to shrink the timeline if you don't have 90 days to get it done in a new position.
Here's the episode with Randal Whitmore
Here's the link to the product strategy development course on YouTube
Join us on Path2Product if you're looking for the Product Management experience you need to land a PM job
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Many answers to the question of "why do you want to be a product manager" have some variation of "ideation." While ideation and solutioning are definitely part of product management, it's by far NOT the most important thing to get right.
If you're looking to get into product management, join us at Path2Product to streamline your path to product management
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Story time - your competitor launched a feature. They’re making a bunch of noise on all the social channels. An influencers Tie Tok of the new thing went viral. Your execs are screaming that you need to respond.
As the Product Manager, what do you do?
That's exactly the scenario we'll unpack on this week's lesson in product management.
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Andrew and I both had non-traditional paths into product management, and we've both experienced and seen how broken the talent acquisition process is for aspiring PMs. On this episode, you'll hear a passionate discussion of what problems we've noticed and some fun banter on how we'd fix the problem.
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On this episode of Lessons in Product Management, I sat down with Luke and Jakub from GetResponse as they shared their experiences launching products into new markets, what it takes to do it successfully, how to test into it, and how partnerships can be great and complicated at the same time.
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On today's episode, Eva Beasley shares her experience before and after getting into Product Management. One of the things she noticed about some of the PMs she interacted with was an anti-pattern that needed to be addressed, so we did so here.
If you're looking to get into Product Management, join us on Path2Product where we're bridging the gap in product management experience for aspiring PMs.
Episode Notes:
0:00-1:30 - Eva Beasley Intro
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1:30-2:36 - Eva’s Role at UI Path
2:36-6:15 - Eva’s Path to Product
6:15-12:28 - Anti-Patterns of Good Product Management
12:28-15:00 - Finding Good Mentors and Help
15:00-18:10 - Leading Up and How Ego Hinders It -
Eric Perkins is the Director of Product at Entrata. And as Eric describes his career, it feels like he has a rocket attached to his back. In this discussion, Eric and I talk through how he got into product management, how he quickly rose into a leadership role, and what he's learned along the way.
Connect with Eric and follow him on Medium: https://medium.com/@ericsperkins
Join us at @Path 2 Product on Path2Product to accelerate your own path to product, mentor aspiring PMs, or find highly talented, Jr. Product Talent
0:00-1:35 - Episode Intro
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1:35-9:43 - Eric’s Path to Product
9:43-12:52 - The tactics of transition
12:52-19:00 - Early Lessons Learned
19:00-21:30 - Helping empower product managers
21:30-25:00 - Advice To Senior PMs
25:00-27:15 - Advice to New PMs
27:15-29:15 - Eric’s Learning Resource Recommendations
29:15-29:46 - Connect with Eric
29:46-30:22 - Eric Outro -
On today's episode, I had the immense pleasure of speaking with Etienne Garbugli, Founder & CEO of Lean B2B and Author of Lean B2B, Solving Product, and Find Your Market.
Etienne is a brilliant product thinker and author with a varied and diverse background, all in and around product management. Etienne joined me to shed light on the Growth section of his book, Solving Product. He answered some of my questions, clarified my understanding, and dropped knowledge bombs the entire episode. Enjoy!
Connect with Etienne on LinkedIn
Grab His Books!
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On today's episode, we have JJ Rorie, CEO of Great Product Management and Author of 5 Immutable Truths of Great Product Management, and you're in for a treat! Don't miss out on this great episode as we dive deep into building high customer intelligence, the first Immutable Truth of Great Product Management
If you're looking to land your first job as a product manager, join us at Path2Product to streamline your path to product management
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On today's episode, we have Gopal Erinjippurath, Founder, CTO, and Head of Product at Sust Global. Gopal and I talked about:
His product career The lifecycle of AI/ML Best use cases for Data Science and ML in products And how ML might impact your career in product managementConnect with Gopal on LinkedIn
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Nico joined the show to share his advice and experience on building strong product team relationships.
If you're looking to get into product management, you'll need experience. Start gaining tangible product manager experience today on your Path2Product
0:00-0:52 - Episode Intro
0:52-2:08 - Introducing Nico
2:08-4:20 - Defining Team Building
4:20-11:08 - Gaining Team Alignment
11:08-15:55 - Diversity of Thought
15:55-18:20 - Small Steps To Building Relationships
18:20-19:04 - Outro
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Making the transition into product management can be hard. Larry Imgrund shares how he did it, and he offers advice for anyone looking to get into Product or anyone who has recently made that transition.
If you're looking to get into product management, join us at Path2Product to start gaining the experience you need to land your first PM job: Path2Product
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Should users or customers drive your roadmap decisions? The answer is yes AND no. Like everything in product management, it depends... and Matt and I dive deep into the topic.
If you want to get into product management, join us at Path2Product to get the experience and visibility you need to land your first product job.
Check out UserVoice and start collecting more robust and actionable customer feedback today
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On this episode, we get "out of the building" to start learning about our customers and the markets we serve and want to serve. After understanding your business, objectives, and strategy, this is the next step before being ready enough to start mapping out a strategic direction for your team or organization.
If you're looking to get into product management, join us at Path2Product where you'll get the training and hands-on experience you need to streamline your path into product management.
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Getting back to the basics of product management, my goal in this multi-part series is to demystify product management for new and aspiring product managers.
If you're looking to break into product management, join us at Path2Product where you'll gain the experience you need to land your first product management job.
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On this cross-over episode, I joined JJ Rorie's Product Voices Podcast to share the last 5 chapters of my book, Never Assume - Ten Fatal Assumptions Great PMs Never Make
Be sure to subscribe to the Product Voices Podcast and follow JJ on Twitter at her handle above.
If you're looking to get into product management, come join us at Path2Product
If you're an experienced PM interested in helping provide feedback on the portfolio projects of aspiring PMs, please join us at Path2Product
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