Bölümler
-
In this final episode of the NAB Show series, we hear the conversation Erica Farber had with Bobby Caldwell, owner and operator of EAB Media Group, based in Arkansas. Bobby is a strong local radio broadcaster committed to the communities he’s serving and his advertising clients. You’ll hear about the various ways EAB Media Groups serves its communities, listeners and advertisers, as well as why it’s critical to continue to innovate and invest in radio.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the thirteenth episode of the series, we hear the conversation Erica Farber had with Colby Tyner, senior vice president of programing at Radio One and Reach Media, part of the Urban One family. Colby’s passion for radio is palpable and his overall perspective on content, creativity and how to leverage technology in helping radio companies grow their brands and thrive in today’s media environment is exciting. Colby’s message of continuing to evolve and being creative is key to staying curious and excited about what’s next for radio. Have a listen and be inspired.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
Eksik bölüm mü var?
-
In the twelfth episode of the NAB Show series, we hear the conversation Erica Farber had with Rich Tunkel, managing director at Nielsen Audio, and how after a year of transition including new ownership, Nielsen is committed to helping radio tell its story in a more public way and how they’re stepping up their marketing efforts. We hear how Rich and the organization are committed to more partnerships within the radio industry and bringing the best of what Nielsen does - which is a scientific approach to panel-based measurement that’s representative and projectable with demographics at the local market level with other data sets. The end result is to highlight radio’s importance via attribution or putting it in context with other audio options.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the eleventh episode of the NAB Show series, we hear the conversation Erica Farber had with Greg Strassell, executive vice president of programming at Hubbard Radio. You’ll hear about the importance of taking advantage of a growing toolbox that is available to radio stations these days, as well as the necessity to continuing to learn, be curious and above all, the importance of a positive culture at an organization which is integral to Hubbard Radio’s DNA.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the tenth episode of the series, we hear the conversation Erica had with Mike Dowdle, who prior to his retirement this past spring, was vice president of business affairs and general counsel at Bonneville International. In this podcast discussion, Mike shares why and how he pivoted in a totally different direction from being a litigator to working in media, entertainment and then radio. Mike talks about community service and radio’s ability to make a difference in local communities, the importance of caring for your human talent and ways he thinks radio can continue to grow.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the ninth episode of the series, we hear the conversation RAB’S Mike Hulvey had with Kevin Perry, president and CEO of Perry Publishing & Broadcasting, a second-generation broadcaster operating out of Oklahoma City with 16 stations throughout the country. He is also a newspaper publisher. Kevin’s enthusiasm for the radio business is palpable and, in this episode, you’ll hear how localism and radio broadcasters’ commitment to the communities they serve is a key factor to success as well as being everywhere - whether it’s in audio or video platforms, to ensure radio’s future success.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the eighth episode of the NAB Show series, we hear the conversation Erica Farber had with Linley Grande, vice president of political strategies at Gen Media Partners. In this wide-ranging discussion, you’ll hear what she’s seeing at the local agency level, how the continuation of fragmented ad dollars is affecting the media business, as well as some insights into political ad dollars and the opportunities in local elections and races.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the seventh episode of the series, you’ll hear the conversation RAB’s Mike Hulvey had with Nicole Ovadia, vice president of forecasting and analysis at BIA Advisory, focusing on BIA’s local advertising forecast and the opportunities she sees available to radio to grow its share of wallet and revenue. Nicole provides a snapshot of what she sees happening in the marketplace in 2024 and broadcasters can drive revenue to their local stations by helping local clients be better marketers and helping them understand changing consumer behavior. Above all, she speaks about radio’s ability to be quick, nimble and responsive to their clients' needs.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the sixth episode of the series, you’ll hear from Joe D’Angelo, senior vice president of Global Broadcast Radio at Xperi, about the exciting innovation taking place at the company. Specifically, how the combination of HD and analog radio paired with IP connectivity in the car enhances the listener experience for radio discovery, makes it more engaging and measurable. Broadcasters can leverage this new ecosystem in many ways and for the first time these improved capabilities provide opportunities for advertisers as well as ensuring radio’s place in the dashboard with Xperi’s DTS Autostage.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In this fifth episode of the NAB Show series, we hear the live conversation EricaFarber had with Yung Joc and Amanda Orlando, a great example of two authentic on-air personalities that are connecting with their audiences and loving every second of it. In this episode, we hear from two tremendously talented personalities on a lot of hot topics including collaborating with their sales teams, partnering with advertisers, AI and how authenticity plays into everything they do.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the fourth episode of this continuing series, we hear the live conversation Erica Farber had with Salem Media Group’s Jamie Cohen, senior vice president of Broadcast Digital. Jamie’s media career has always been about transformation working for media companies as they grapple with digital change, including newspapers and radio. In this discussion, Jamie shares his perspective on radio’s digital transformation.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In this third episode of the series, we hear the live streamed conversation Mike Hulvey had with Jason Barrett, owner and operator of Barrett Sports Media. Jason shares how the sports radio format continues to explode with roughly 700 sports stations across the country. He also talks about the opportunity that enables broadcasters to tap into the passion and credibility of live and local events and how the listener’s trust and radio’s unique live and local ability to produce connections is a great differentiator for the radio medium.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the second episode of the series, we hear the live conversation Erica Farber had with Donnie Simpson, a legendary media trailblazer and award-winning program director. In this podcast, Simpson reflects on his 55-year career in broadcast radio and shares a few fun stories from his days on the radio as well as advice on what it takes to be successful.
Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
RAB recently attended the annual NAB Show in Las Vegas. With nearly sixty-one thousand attendees, we heard from featured keynote speakers and enjoyed informative sessions focused on topics that are of relevance to broadcasting, media and entertainment. RAB President and CEO Mike Hulvey and immediate past CEO Erica Farber had an opportunity to sit down with thought leaders from the radio industry and talk about their plans for the future.In this first episode of the series, we hear the live conversation Mike Hulvey had with Erica Farber, an icon in the radio industry where listeners have the opportunity to hear from Erica about her radio journey and the experiences that led her to lead RAB during a successful twelve-year tenure.Click Here to watch the interview on our YouTube channel.
Click here for Season 5: 2024 NAB Show podcasts
Click here for Season 4: 2023 ANA Masters of Marketing podcasts -
In the 17th and final episode of this ANA Masters series, Erica Farber chats with Blair Fischer, director of national partnerships at Westwood One to gain her thoughts on her first Masters of Marketing conference. Blair shared so many nuggets of great advice for radio sellers, regardless of whether you are national or local. Have a listen and you’ll be energized and reminded how passion for our medium is infectious and ultimately leads to growth.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.Click here for Season 4: 2023 ANA Masters of Marketing podcasts
Click here for all Season 3: Radio Influencers podcasts -
In the 16th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber sat down with Robyn Streisand, founder and CEO of both The Mixx – a strategic creative agency, and its holding company, Titanium Worldwide – a collective of independent- and minority-owned agencies providing a one-stop shop for brands. Both agency brands are grounded in love, resilience and strength. Robyn’s mission is to implore marketers to reignite the value with what their brands mean and represent and live by it, which is a great reminder for all of radio’s iconic collection of brands that inform and entertain consumers every single day.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.Click here for Season 4: 2023 ANA Masters of Marketing podcasts
Click here for all Season 3: Radio Influencers podcasts -
In the 15th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Ade Adeosun, vice president of marketing solutions for TransUnion. There are moments that matter throughout a consumer’s daily journey, and we all know that audio plays a significant role in these moments each and every day. The interactions brands make within those moments become indelible and as Ade says, “audio impressions last much longer than that initial interaction, and that’s why audio is a phenomenal medium.”
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.Click here for Season 4: 2023 ANA Masters of Marketing podcasts
Click here for all Season 3: Radio Influencers podcasts -
Stanley Black & Decker’s presentation at the ANA Masters of Marketing conference focused on the Craftsman brand and just following it, Tammy Greenberg had the opportunity to chat with Tabata Gomez, former chief marketing officer for Stanley Black & Decker, alongside the brand’s agency partner, Jessica Henrichs, president of Collie McVoy. Helping to empower consumers is core to the Craftsman brand’s mission and a deep understanding of the consumer gained through data provided the brand the comfort to push the boundaries. It takes bravery to create something so big that it becomes part of culture in a short period of time, and the Stanley Black & Decker Craftsman brand did just that. Take a listen to some of the songs that have come out of the Craftsman campaign at the end of this episode and listen for it across radio’s platforms soon!
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.Click here for Season 4: 2023 ANA Masters of Marketing podcasts
Click here for all Season 3: Radio Influencers podcasts -
In episode number nine of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Steve Olenski, The CMO Whisperer. Steve is among the most influential journalists, having written for many leading publications including AdAge, Adweek, Business Insider and Forbes. He was aptly named “The CMO Whisperer” by a former CMO of Walmart because of the trust and advice he has shared over his career and his position as confidante to CMOs from America’s most influential brands. Listen up to this wide-ranging conversation.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.
Click here to access Season 3: Radio Influencers -
In the 10th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sits down with Brian Benedik, chief revenue officer of Audacy to gain some of his takeaways. Brian reminds us that despite the challenges and competition stemming from a more complicated marketing and media landscape, we are fortunate to be in an audio renaissance right now and we collectively need to continue telling radio’s powerful story so that the marketing community truly hears and understands it.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.
Click here to access Season 3: Radio Influencers podcasts. - Daha fazla göster
