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Before the latest UEFA Champions League games sweep your attention away, our "Premier League Review: Matchday 11" podcast keeps you up-to-date with everything in England top-flight, including THAT entertaining game at Tottenham Hotspur Stadium (we knew there was a reason to delay the recording until Tuesday.)
Graham Bell is joined by Ali Tweedale and David Segar to look back over Chelsea's 4-1 victory against Tottenham Hotspur, as well as the rest of the weekend's action in our "Premier League Review: Matchday 11", with a fact from each and every game.
And don't fret, "The Pauline Quirke Quiz" once again features but this time there's only 12 correct answers to pick from. How will Ali and Dave get on and, more importantly, should Graham be allowed to set the questions again?
Say hello to the Player Ratings Platform and new FREE games from Opta. Compare the latest players ratings and stats. Then put your player ratings knowledge to the test for a chance to win big prizes each week of the Premier League season with Opta Max and Opta Five.
Don't forget to follow Opta Analyst across social media.
X (formerly known as Twitter: https://www.twitter.com/OptaAnalystFacebook: https://www.facebook.com/TheOptaAnalystInstagram: https://www.instagram.com/OptaAnalystTikTok: https://www.tiktok.com/OptaAnalystYouTube: https://www.youtube.com/@OptaAnalystshorts
Also remember to rate, review, subscribe and share "The Data Day" on your favourite podcast platforms.
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Some spooky goings-on meant our Premier League Review Matchday 10 got slightly delayed, but our breakdown of the Manchester derby is well worth the wait. Ryan Benson joined Graham Bell to dissect the Old Trafford clash and compare the impact Erling Haaland and Rasmus Højlund are having on their respect sides.
Matt Furniss then joined our duo to bring you a fact from each of the games as part of our Premier League Review Matchday 10, before Graham let his success on the "Pauline Quirke Quiz" last time out go to his head as he turned quizmaster and put Matt in the hotseat. Could he maintain the co-hosts winning record?
Say hello to the Player Ratings Platform and new FREE games from Opta. Compare the latest players ratings and stats. Then put your player ratings knowledge to the test for a chance to win big prizes each week of the Premier League season with Opta Max and Opta Five.
Don't forget to follow Opta Analyst across social media.
X (formerly known as Twitter: https://www.twitter.com/OptaAnalystFacebook: https://www.facebook.com/TheOptaAnalystInstagram: https://www.instagram.com/OptaAnalystTikTok: https://www.tiktok.com/OptaAnalystYouTube: https://www.youtube.com/@OptaAnalystshorts
Also remember to rate, review, subscribe and share "The Data Day" on your favourite podcast platforms.
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Another international break out of the way, and so "The Data Day" returns with our Premier League Review: Matchday 9 with one main question standing out to the panel - can Aston Villa WIN the Premier League this season?
Matt Furniss and Graham Bell look at their incredible run since Unai Emery took over at Villa Park and just why they are proving such a mouthwatering side to watch at the present. Also, as part of our Premier League Review: Matchday 9 episode, the pair take a look at "The Good, The Bad and The Quirky" from the weekend's action at both the top and the bottom of the table with rumours swirling of Andoni Iraola's departure from strugglers Bournemouth.
And then for our weekly quiz, David Segar becomes the latest to try and uphold the podcast guests record for securing victory, but is this FINALLY the weekend Graham records the win?
Don't forget to follow Opta Analyst across social media.
X (formerly known as Twitter: https://www.twitter.com/OptaAnalystFacebook: https://www.facebook.com/TheOptaAnalystInstagram: https://www.instagram.com/OptaAnalystTikTok: https://www.tiktok.com/OptaAnalystYouTube: https://www.youtube.com/@OptaAnalystshorts
Also remember to rate, review, subscribe and share "The Data Day" on your favourite podcast platforms.
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With the international break on the horizon, join "The Data Day" for our Premier League Review Matchday 8, as the title race got thrown wide open following late drama at the Emirates with Arsenal taking the victory over Manchester City.
Matt Furniss, Ollie Hopkins and Graham Bell dive a little deeper into that game as part of our Premier League Review Matchday 8, as well as looking at the rest of the weekend's action, where it's good times for Chelsea and Everton, but there are some concerns growing for Bournemouth and Sheffield United.
And the Pauline Quirke quiz might sound very familiar this week. But trust us, it's a completely different question. And it even goes down to a penalty shootout...but who will out on top?
Don't forget to follow Opta Analyst across social media.
X (formerly known as Twitter: https://www.twitter.com/OptaAnalystFacebook: https://www.facebook.com/TheOptaAnalystInstagram: https://www.instagram.com/OptaAnalystTikTok: https://www.tiktok.com/OptaAnalystYouTube: https://www.youtube.com/@OptaAnalystshorts
Also remember to rate, review, subscribe and share 'The Data Day' on your favourite podcast platforms.
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Just to be clear, in our Premier League Review: Matchday 7 on "The Data Day", there will be very limited talk about VAR. But we do take a closer look at the number of red cards that have been handed out in the competition so far, and why it is having an impact on the table.
We also take a look at "The Good, The Bad and The Quirky" from the weekend's action with Matt Furniss and Ryan Benson joining Graham Bell for our Premier League Review: Matchday 7. Whether it's lauding over Aston Villa and Wolves or lamenting Manchester United's form, we dive into the key data stories.
And, of course, where else do we end but with the Pauline Quirke Quiz. Can Graham finally record a victory against the podcast debutant?
Don't forget to follow Opta Analyst across social media.
X (formerly known as Twitter: https://www.twitter.com/OptaAnalystFacebook: https://www.facebook.com/TheOptaAnalystInstagram: https://www.instagram.com/OptaAnalystTikTok: https://www.tiktok.com/OptaAnalystYouTube: https://www.youtube.com/@OptaAnalystshorts
Also remember to rate, review, subscribe and share 'The Data Day' on your favourite podcast platforms.
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Whether it was glut of goals or entertaining encounters, the weekend's action certainly had it all. So join us on the latest episode of "The Data Day" for the Premier League Review: Matchday 6, bringing you all the need to know stories.
Matt Furniss, Ali Tweedale and Graham Bell are in the hot seat for our Premier League Review: Matchday 6, looking at the biggest wins in the competition's history and what made Newcastle's 8-0 triumph over Sheffield United unique. We also reflect on the first north London derby of the season and why it's still a tough time for Chelsea and the three newly-promoted sides.
The show ends with possibly the best Pauline Quirke quiz yet. Trust us, you'll be scratching your heads to come up with some of the answers.
Don't forget to follow Opta Analyst across social media.
X (formerly known as Twitter: https://www.twitter.com/OptaAnalystFacebook: https://www.facebook.com/TheOptaAnalystInstagram: https://www.instagram.com/OptaAnalystTikTok: https://www.tiktok.com/OptaAnalystYouTube: https://www.youtube.com/@OptaAnalystshorts
Also remember to rate, review, subscribe and share 'The Data Day' on your favourite podcast platforms.
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Back from the international break, "The Data Day" returns with our Premier League Review: Matchday 5, which heavily features a look at the late goals that have dominated the 2023-24 Premier League season so far. We raised it as a potential "Talking Point" heading into the season but our panel of Matt Furniss, David Segar and Graham Bell probably didn't quite foresee the impact it would have on the games so far.
We also take a look at the rest of the action as part of our Premier League Review: Matchday 5, reflecting on "The Good, The Bad and The Quirky". No surprises that Manchester United, Liverpool, Tottenham and Chelsea feature but in what order?
And the Pauline Quirke quiz rounds off another show, it's a particularly tricky teaser but can Graham finally pick up his first victory in the podcast's history?
You can look forward to the week's Champions League action with a host of features on Opta Analyst, including the eight hidden gems that you should be keeping your eye on this season.
And don't forget to follow Opta Analyst across social media.
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Also remember to rate, review, subscribe and share 'The Data Day' on your favourite podcast platforms.
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If only four players had scored hat-tricks, then there would have been four guests on the latest "The Data Day" podcast with our Premier League Review: Matchday 4. Instead, it's Matt Furniss, Oliver Hopkins and Graham Bell to guide you through all the key talking points from the weekend's action.
Where else could our Premier League Review: Matchday 4 begin than at the Emirates for our 'Talking Point'. Was it a good game? Had Manchester United done enough to warrant a point? How important will the victory be for Arsenal? We get into the nitty, gritty of the atch.
After that, it's the 'The Good, The Bad and The Quirky' to review the rest of the weekend's action, with a word of warning for a couple of clubs. And that's all before the now infamous 'Pauline Quirke Quiz' returns in a penalty shoot-out format with some answers that are sure to tear your hair out!
Don't forget to follow Opta Analyst across social media.
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Also remember to rate, review, subscribe and share 'The Data Day' on your favourite podcast platforms.
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A bumper show awaits you this time around on "The Data Day" Premier League Review: Matchday 3. With so many talking points to choose from, Graham Bell and Matt Furniss needed a special guest to help dive a little deeper into what's going on at Everton. Luckily Aaron Barton happily obliged us, providing insight on both where Everton are at and what new signing Beto will hope to bring to Goodison Park.
For the rest of our Premier League Review: Matchday 3, Ali Tweedale made his podcast debut as we broke down the 'The Good, The Bad and The Quirky' which focused on Raheem Sterling, Pep Guardiola, Unai Emery and a certain game on Tyneside that has forced Ali to re-think his whole footballing outlook.
And to the delight of everyone, The Pauline Quirke Quiz is back. This time in a penalty shootout format where one of the contestants, frankly, let himself down with his geographical knowledge.
Don't forget to follow Opta Analyst across social media.
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Also remember to rate, review, subscribe and share 'The Data Day' on your favourite podcast platforms.
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Another busy weekend of action means "The Data Day" Premier League Review: Matchday 2 is, once again, full to the brim with data stories and insights, as well as a fair few facts and stats you will no doubt repeat as your own.
Join Graham Bell, Matt Furniss and David Segar as they guide you through "The Talking Point" in our Premier League Review: Matchday 2, which focuses on the number of yellow cards that have been awarded so far this season - are we on for a record breaking season in the Premier League?
"The Good, The Bad and The Quirky" is also back, along with a particularly tricky quiz that had our panellists stumped but how will you get on? Let us know on social media or by email ([email protected]). And that's before our panel takes a look ahead to the Monday game when Arsenal travel to Crystal Palace.
Don't forget to follow Opta Analyst across social media.
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Also remember to rate, review, subscribe and share 'The Data Day' on your favourite podcast platforms.
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Welcome to "The Data Day", Premier League Review: Matchday 1. It's your chance to catch up with all the latest data-driven storytelling from what has proved to be a pulsating opening weekend to the Premier League season so far.
Graham Bell and Matt Furniss take you through the 'Talking Point' of the weekend in our Premier League Review: Matchday 1, which centred around ball in-play time. You might remember that Opta Analyst caused a stir with our 'Guide to Time Wasting' last season but with the Premier League and EFL bringing in new mandates, we've run the data to see, even in this short sample size, whether it has made a difference.
In 'The Good, The Bad and The Quirky', Matt takes you through the weekend's action, bringing you facts and stats that you can use to amaze your friends, family and co-workers. And it won't surprise you to hear that Erling Haaland might just feature in this section.
And there's still one more game to go in this opening weekend of the season, so we have 'The Look Ahead' to focus on Manchester United vs. Wolves.
Don't forget to follow Opta Analyst across social media.
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Also remember to rate, review, subscribe and share 'The Data Day' on your favourite podcast platforms.
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Stephen Warnock played for Liverpool at a transformative time in English top-flight football. He was at the club when Rafael Benitez arrived, a manager who along with Jose Mourinho ushered in an elite era of controlled defensive play which brought Liverpool the Champions League title in 2005 and a UEFA Super Cup later that year, a game which Stephen was on the bench for.
The late 2000s were a time when football clubs started to experiment with using data to enhance both training and recruitment. Contemporary football sees Liverpool as one of the world’s leading clubs and arguably the leading club in world football when it comes to integrating data and analytics throughout all levels of the club.
In this second special episode of ‘Story Behind the Numbers’, brought to you by Think Markets, Official Trading Partner of Liverpool Football Club, Stephen Warnock joins Duncan Alexander and Graham Bell, to discuss his career and how the evolution of the full back, and football overall, has changed since he debuted for his hometown club.
This episode is brought to you by the Official Partner of Liverpool Football Club, Think Markets, a globally recognised online broker. Head to thinkmarkets.team for more information. All trading comes with risk. Please ensure you fully understand the risks before trading.
‘Story Behind The Numbers’ is a production by Opta Analyst. Visit theanalyst.com for more data-driven storytelling or join in the conversation on our Twitter and Instagram accounts. You can also listen to our podcasts on your preferred podcast application by visiting our LinkTree.
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Back in the 1995-1996 Premier League season, Steve McManaman assisted 15 Premier League goals for Liverpool. Little did we know at the time that only two players had done so before him and Frank Lampard is the only English player to have done so since.
That campaign remains one of Liverpool’s finest and most overlooked seasons in the Premier League era, one where Steve McManaman was the driving creative force in a side who came much closer to the title than people remember.
In this special episode of ‘Story Behind the Numbers’, brought to you by Think Markets, Official Trading Partner of Liverpool Football Club, Steve McManaman joins Duncan Alexander and Graham Bell to discuss how football in the 1990s was different to the present day, how close-knit that team was and look at his rise to become arguably the most naturally creative English midfield of the 1990s.
This episode is brought to you by the Official Partner of Liverpool Football Club, Think Markets, a globally recognised online broker. Head to thinkmarkets.team for more information. All trading comes with risk. Please ensure you fully understand the risks before trading.
‘Story Behind The Numbers’ is a production by Opta Analyst. Visit theanalyst.com for more data-driven storytelling or join in the conversation on our Twitter and Instagram accounts. You can also listen to our podcasts on your preferred podcast application by visiting our LinkTree.
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It was relatively easy for Argentina in the end. The defeat to Saudi Arabia in their opening game at the World Cup not a preview of what was to come for the South Americans as they secured their progression into the last 16 with victory over Poland.
Antonio Maza joined 'The Data Day Live' to look back on how Argentina have bounced back from that early disappointment to re-establish their position as our supercomputers second favourites to win the World Cup. Matt Furniss and Graham Bell were also joined by Albert Valor to look at the youthful Spain side who, although not guaranteed their spot in the knockout stages, look like they could go far in Qatar.
Each weekday through the 2022 World Cup, The Data Day Live will bring you up to date with the latest from the tournament. Want to catch the shows live? Make sure you are following us on Twitter or you can also watch the show on our YouTube channel.
‘Reads from the Analyst’ is a production by Opta Analyst. Visit theanalyst.com for more data-driven storytelling or join in the conversation on Twitter and Instagram accounts. You can also listen to our podcasts on your preferred podcast application by visiting our LinkTree.
If you liked this podcast, then please rate, review and subscribe to our show. You’ll find plenty more data-driven storytelling like this, including our five-part series looking back over the history of the Premier League, as well as plenty of other insights into competition. You can start your journey through history by listening to episode one, which looks back to the inaugural season which featured 22 teams playing in the top flight, as well as reflecting upon the initial dominance of Manchester United.
Don’t forget to listen to our brand new podcast ‘Stats Out of Context‘, which takes a closer look at some of the stats and metrics that go into the sport that we love with episode four focusing on long range goals.
And if you enjoyed this – don’t forget to subscribe to our newsletter as well for exclusive content.
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Well it was rather straightforward for England and the USA in the end at the 2022 World Cup wasn't it? Top of Group B and into the last 16, what was everyone panicking about? Our Data Day Live panel is packed with guests today looking at how both of these nations progressed and what might be to come in the knockout stages too.
Join Matt Furniss and Graham Bell along with special quests Dan Edwards from Opta Joe and Jeff Mangurten from Opta Jack to reflect on England and United States' performances at the tournament so far. Meanwhile, it has been a slightly easier transition through the group stage for defending champions France but what else is there to come from this side? Opta Jean's Erwann Simon fought through some technical difficulties to leave us wondering - is it going to be their year once again?
Each weekday through the 2022 World Cup, The Data Day Live will bring you up to date with the latest from the tournament. Want to catch the shows live? Make sure you are following us on Twitter or you can also watch the show on our YouTube channel.
‘Reads from the Analyst’ is a production by Opta Analyst. Visit theanalyst.com for more data-driven storytelling or join in the conversation on Twitter and Instagram accounts. You can also listen to our podcasts on your preferred podcast application by visiting our LinkTree.
If you liked this podcast, then please rate, review and subscribe to our show. You’ll find plenty more data-driven storytelling like this, including our five-part series looking back over the history of the Premier League, as well as plenty of other insights into competition. You can start your journey through history by listening to episode one, which looks back to the inaugural season which featured 22 teams playing in the top flight, as well as reflecting upon the initial dominance of Manchester United.
Don’t forget to listen to our brand new podcast ‘Stats Out of Context‘, which takes a closer look at some of the stats and metrics that go into the sport that we love with episode four focusing on long range goals.
And if you enjoyed this – don’t forget to subscribe to our newsletter as well for exclusive content.
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We will warn you now, this is a PACKED show. So get yourself up to date with all the latest from the 2022 World Cup by enjoying the latest from 'The Data Day Live' which features an England vs. Wales preview.
But before all that, join Matt Furniss and Graham Bell as they talk to a variety of guests on a packed panel. First up, Aaron Barton chats everything Portugal following their progression into the last 16 with victory over Switzerland and whether this side has more overall talent than their 2016 European Championship winning squad. We were then joined by Owuraku Ampofo who was jubilant after Ghana defeated South Korea, despite a tense finale, and now believes his side will be joining Portugal in the next round. But they'll need to find a way of stopping a seemingly rampant Brazil side, well at least according Augusto Oazi. We told you it's a packed show and that's even before our look ahead to England vs. Wales as the group stage comes to a close.
Each weekday through the 2022 World Cup, The Data Day Live will bring you up to date with the latest from the tournament. Want to catch the shows live? Make sure you are following us on Twitter or you can also watch the show on our YouTube channel.
‘Reads from the Analyst’ is a production by Opta Analyst. Visit theanalyst.com for more data-driven storytelling or join in the conversation on Twitter and Instagram accounts. You can also listen to our podcasts on your preferred podcast application by visiting our LinkTree.
If you liked this podcast, then please rate, review and subscribe to our show. You’ll find plenty more data-driven storytelling like this, including our five-part series looking back over the history of the Premier League, as well as plenty of other insights into competition. You can start your journey through history by listening to episode one, which looks back to the inaugural season which featured 22 teams playing in the top flight, as well as reflecting upon the initial dominance of Manchester United.
Don’t forget to listen to our brand new podcast ‘Stats Out of Context‘, which takes a closer look at some of the stats and metrics that go into the sport that we love with episode four focusing on long range goals.
And if you enjoyed this – don’t forget to subscribe to our newsletter as well for exclusive content.
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England vs. USA. Football vs. Soccer. This should be a cracker at the 2022 World Cup so what better than getting The Data Day Live panel together for a preview of the big game?
Join Matt Furniss, Duncan Alexander, Graham Bell and special guest Matt Tozer from Qatar as they bring you their England vs. USA preview with news from the camp as well as the key data insights you need to know ahead of the game. Before that though, our panel also look back over the opening round of fixtures at the tournament and welcome special guest Owuraku Ampofo to reflect on Ghana's defeat to Portugal.
Each weekday through the 2022 World Cup, The Data Day Live will bring you up to date with the latest from the tournament. Want to catch the shows live? Make sure you are following us on Twitter or you can also watch the show on our YouTube channel.
‘Reads from the Analyst’ is a production by The Analyst. Visit theanalyst.com for more data-driven storytelling or join in the conversation on Twitter and Instagram accounts. You can also listen to our podcasts on your preferred podcast application by visiting our LinkTree.
If you liked this podcast, then please rate, review and subscribe to our show. You’ll find plenty more data-driven storytelling like this, including our five-part series looking back over the history of the Premier League, as well as plenty of other insights into competition. You can start your journey through history by listening to episode one, which looks back to the inaugural season which featured 22 teams playing in the top flight, as well as reflecting upon the initial dominance of Manchester United.
Don’t forget to listen to our brand new podcast ‘Stats Out of Context‘, which takes a closer look at some of the stats and metrics that go into the sport that we love with episode four focusing on long range goals.
And if you enjoyed this – don’t forget to subscribe to our newsletter as well for exclusive content.
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Another day, another shock in the World Cup group stages. Thankfully 'The Data Day Live' is back to break down exactly what happened between Germany and Japan.
Our panel were joined by Linus Braun from Opta Franz to look back over Germany's shock defeat as well as what it means for them moving forwards in the tournament, especially following Spain's big win over Costa Rica. There's still four more matchday one games at the 2022 World Cup to be completed today, being headlined by Brazil getting their quest underway against Serbia - we were joined by Sacha Pisani for a detailed dive into the Serbian line-up and how they might be able to spring a surprise.
Each weekday through the 2022 World Cup, The Data Day Live will bring you up to date with the latest from the tournament. Want to catch the shows live? Make sure you are following us on Twitter or you can also watch the show on our YouTube channel.
‘Reads from the Analyst’ is a production by The Analyst. Visit theanalyst.com for more data-driven storytelling or join in the conversation on Twitter and Instagram accounts. You can also listen to our podcasts on your preferred podcast application by visiting our LinkTree.
If you liked this podcast, then please rate, review and subscribe to our show. You’ll find plenty more data-driven storytelling like this, including our five-part series looking back over the history of the Premier League, as well as plenty of other insights into competition. You can start your journey through history by listening to episode one, which looks back to the inaugural season which featured 22 teams playing in the top flight, as well as reflecting upon the initial dominance of Manchester United.
Don’t forget to listen to our brand new podcast ‘Stats Out of Context‘, which takes a closer look at some of the stats and metrics that go into the sport that we love with episode four focusing on long range goals.
And if you enjoyed this – don’t forget to subscribe to our newsletter as well for exclusive content.
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The morning after the day before for our Data Day Live panel as they look back over a momentous day at the 2022 World Cup before gearing up for Germany's World Cup challenge getting underway.
Thankfully our panel they were joined by special guests Linus Braun from OptaFranz for a deeper look at Germany's World Cup hopes, as well as Damien Shernetsky from OptaJean, who's no doubt slightly relieved that the seemingly constant bad news which has surrounded the France team heading into the tournament has been put to the back of their minds for now. And of course, we couldn't leave today's episode without reflecting on Saudi Arabia's stunning victory over Argentina and what it might mean for the rest of the World Cup.
Each weekday through the 2022 World Cup, The Data Day Live will bring you up to date with the latest from the tournament. Want to catch the shows live? Make sure you are following us on Twitter or you can also watch the show on our YouTube channel.
‘Reads from the Analyst’ is a production by The Analyst. Visit theanalyst.com for more data-driven storytelling or join in the conversation on Twitter and Instagram accounts. You can also listen to our podcasts on your preferred podcast application by visiting our LinkTree.
If you liked this podcast, then please rate, review and subscribe to our show. You’ll find plenty more data-driven storytelling like this, including our five-part series looking back over the history of the Premier League, as well as plenty of other insights into competition. You can start your journey through history by listening to episode one, which looks back to the inaugural season which featured 22 teams playing in the top flight, as well as reflecting upon the initial dominance of Manchester United.
Don’t forget to listen to our brand new podcast ‘Stats Out of Context‘, which takes a closer look at some of the stats and metrics that go into the sport that we love with episode four focusing on long range goals.
And if you enjoyed this – don’t forget to subscribe to our newsletter as well for exclusive content.
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After England's tournament got off to stunning beginnings against Iran, we turn our focus today on The Data Day Live to the start of France's World Cup defence.
Our panel were joined by special guest Alexandre de Moussac from OptaJean to break down how the France team are shaping up as their World Cup defence begins, starting with an opening match against Australia. And then Duncan Alexander, Matt Furniss and Graham Bell dove deeper into England's success against Iran, as well as all the other action from the first day of multiple games in Qatar.
Each weekday through the 2022 World Cup, The Data Day Live will bring you up to date with the latest from the tournament. Want to catch the shows live? Make sure you are following us on Twitter or you can also watch the show on our YouTube channel.
‘Reads from the Analyst’ is a production by The Analyst. Visit theanalyst.com for more data-driven storytelling or join in the conversation on Twitter and Instagram accounts. You can also listen to our podcasts on your preferred podcast application by visiting our LinkTree.
If you liked this podcast, then please rate, review and subscribe to our show. You’ll find plenty more data-driven storytelling like this, including our five-part series looking back over the history of the Premier League, as well as plenty of other insights into competition. You can start your journey through history by listening to episode one, which looks back to the inaugural season which featured 22 teams playing in the top flight, as well as reflecting upon the initial dominance of Manchester United.
Don’t forget to listen to our brand new podcast ‘Stats Out of Context‘, which takes a closer look at some of the stats and metrics that go into the sport that we love with episode four focusing on long range goals.
And if you enjoyed this – don’t forget to subscribe to our newsletter as well for exclusive content.
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