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In this podcast, Dave Erickson and Botond Seres are going to explore new and effective means of teaching and learning how to code with Jen Kramer, Director of Learning Design and Technology at AnnieCannons
For over twenty-five years, Jen has been educating clients, colleagues, friends and graduate students about the meaning of a “quality website.”
An award-winning instructor for over twenty-five years, Jen has taught web design, educational technology, and storytelling principles to students from Harvard University and other academic institutions - and students learning in conferences, workshops, and corporate environments.
AnneCannons is focused on helping survivors of human trafficking learn, grow and become successful and productive members of society. She currently serves as Director for Learning Design and Technology at AnnieCannons, training, preparing, and connecting individuals who have experienced human trafficking - to sustainable careers in tech.
Jen is a prolific video author, creating over 90 training courses for LinkedIn Learning, Frontend Masters and others, covering HTML, CSS, UX, website planning, and no-code technologies.
Jen’s most recent book is Before You Code: Validate Your Idea, Build a Better Product, and Plan Your Way to Success, co-authored with Heather O’Neill in 2018.
Jen is a returning guest to this Podcast, and we are looking forward to catching up and finding out about her new position and experience.
TIMELINE SUMMARY:
0:00 Introduction to the Podcast and Guest
2:30 Jen Kramer's Current Role at Annie Cannons
4:54 Course Curriculum and Student Needs
8:37 Emotional Regulation and Overcoming Self-Doubt
16:29 Teaching User Experience and Creativity
22:57 Support and Resources for Students
27:17 Advice for Junior Developers and Senior Developers
39:41 Effective Teaching Practices
50:02 Learning Practices for Students
52:43 Future of Annie Cannons
54:18 Conclusion and Call to ActionIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Jen Kramer = https://www.linkedin.com/in/jen4web/
Website = https://anniecannons.org/
Teaching Website = https://www.jenkramer.org/
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In this podcast, Botond Seres and Dave Erickson, are going to delegate our questions - about how Founders need to be able to Delegate in order to scale their business - to Valerie Trapunsky, Founder of ChatterBoss
As the founder and CEO of ChatterBoss, Valerie is deeply passionate about bringing the same level of assistant support that A-listers enjoy - to startups and entrepreneurs–all while shining a light on the crucial role that assistants can play in running and scaling a business.
As the author of Delegation Nation, her mission is to provide an actionable guide for entrepreneurs to building frictionless, hyper-capable teams using an emotionally intelligent, human-centric approach.
TIMELINE SUMMARY:
0:00 Delegation and Scaling Businesses
3:51 The Art of Over Communication
8:16 Importance of Context in Delegation
11:23 Understanding Assistant Roles
14:47 Personality and Delegation
19:46 Remote Work and Communication Challenges
23:54 Balancing Delegation and Control
36:31 Leveraging Assistance for Business Growth
36:48 Barriers to Delegation
37:39 The Role of Assistants in Business Processes
38:52 Chatterboss and Its Business Model
48:33 Writing "Delegation Nation"
50:22 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/GUEST: Valerie Trapunsky = https://www.linkedin.com/in/valerietrapunsky/
Website = https://www.chatterboss.com/
ADDITIONAL INFO:
Valerie Trapunsky is the founder of ChatterBoss and a leading voice in the future of remote assistants, delegation, culture building and team leadership in the new era of remote work.
In her daily work with entrepreneurs and high-performers, she draws on her experience as a former personal assistant to A-list celebrities and high-net-worth entrepreneurs. Her whirlwind career has given her invaluable insights into the unique challenges and demands of working with high-performers.
As the founder and CEO of ChatterBoss, she’s deeply passionate about bringing the same level of assistant support that A-listers enjoy to startups and entrepreneurs–all while shining a light on the crucial role that assistants can play in running and scaling a business.
As the author of Delegation Nation, her mission is to provide an actionable guide for entrepreneurs to building frictionless, hyper-capable teams using an emotionally intelligent, human-centric approach.
As a keynote speaker, she breaks down large-scale concepts into hands-on tactics in high-energy, value-packed training sessions to help leaders leverage their teams to their full potential by demystifying delegation with actionable plans.
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In this podcast, Dave Erickson and Botond Seres are going to discuss investment, investors and business planning with our guest and global investor Bernard Chong.
Bernard has a billion-dollar portfolio that cuts across tech startups, real estate, entertainment, and beyond. A serial entrepreneur and savvy investor whose journey started from the humble beginnings of selling family shoe products in grade school to steering the helm of World Balance - a leading footwear brand in the Philippines.
His investment acumen shines through in ventures such as the award-winning Bren Esports and innovative companies across animation, F&B, IT, and more.
As we delve into lessons learned and secrets to success in investing and business growth, join us in welcoming the indomitable force behind BrenNetwork, the Mendo Coffee Company’s expansion, and the BrenSEED Foundation - a testament to his belief in the power of education and giving back. Get ready for an insightful journey into making your business successful with investors and investments.
TIMELINE SUMMARY:
0:00 Introduction to the podcast topic of investment and business planning.
2:24 Business history and building a world championship-winning eSports team.
4:57 What businesses should focus on when approaching investors.
6:14 The importance of building a relationship with investors.
7:51 Is character more important than the product.
8:54 The journey of the investor and the invested.
11:26 The importance of the relationships an investor brings.
15:29 Investing in an idea vs. a formed business.
18:04 Focus on building cash flow businesses rather than flipping.
22:24 Expanding a business.
25:38 What Investors look for in business plans and how founders should use investment.
28:37 An Education Foundation called Bren Seed Foundation.
35:16 Lessons learned from failures and successes.
51:24 The future of investing and platform businesses.
52:43 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Bernard Chong = https://www.linkedin.com/in/iambrenchong/
Website = https://brenseedfoundation.org/
Additional Information:
Bernard Chong is a savvy investor and serial entrepreneur whose billion-dollar portfolio ranges from traditional brick-and-mortar businesses to angel investments in tech startups, retail, real estate, entertainment and food and beverage. Armed with an immense passion for intellectual growth, Chong achieved an Electronics Computer Engineering degree from the prestigious La Salle University in Manila. Chong prides himself as a lifelong student and avid reader. A natural businessman, in grade school he was already selling the products of his family’s shoe business.
While at University, he ventured into entrepreneurship through several businesses, initially honing his sales and distribution knowledge in the recycling industry. After finishing his studies, he took over the family business and transformed it into the leading footwear brand in the Philippines, World Balance. During this time, he began diversifying his portfolio with several other investments. Chong has stakes in animation – ASI Studios; radio and communications - Energy FM; F&B – Tim Hortons/Kko Kko; entertainment – RKB Productions; IT – Thirty One Digital/Beepbeep.ph; in the Esports Industry, BrenPro Inc. and many more companies.
As an investor in multiple start-ups around the globe, Chong is world-renowned for founding the award-winning Bren Esports (now APBren) organization in 2017 and his investment in the expansion of the Canadian Tim Horton’s coffee brand in the Philippines. Bren's Mobile Legends: Bang Bang team achieved a historic win as the first Philippine team to win the M-series World Championship title. Chong is preparing for the launch of several new ventures such as Mendo Coffee Company’s U.S. expansion, a new platform mobile app, housing developments in Panama, the BrenNetwork investment fund and a global education-focused non-profit, BrenSEED Foundation.
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In this podcast, Dave Erickson and his great co-host Botond Seres, are going to strap in for a learning session on Bootstrapping with Zach Oehlman, Founder of Learn And Grow Rich
LearnAndGrowRich.net is a comprehensive platform empowering individuals to achieve holistic wealth and prosperity.
Their mission extends far beyond financial success; they foster personal development, enhance relationships, broaden horizons, and inspire positive contributions to the world.
Prior to LearnAndGrowRich, Zach was Founder and President of No Limit Investing for more than a decade. Using his experience and passion in Business and finance, he used his skills in the investment industry to invest in small businesses and start-ups.
Based on the fact that most small businesses fail because of lack of marketing, proper planning, and process implementation; Zach worked with businesses that had good products or services then incorporated winning processes and marketing strategies into them - to scale up those businesses.
TIMELINE SUMMARY:
0:00 Bootstrapping businesses without funding, challenges and limitations.
4:41 Bootstrapping and cash flow management for business success.
9:17 Accounting, cash flow, and risk management for small businesses.
13:53 Private equity investing and business scaling.
18:25 Bootstrapping a T-shirt business with community engagement.
23:40 Ethics in business and leadership development.
28:45 Personal development and leadership skills.
32:51 AI, business, and critical thinking.
39:16 AI's impact on business, including automation, trust, and sales.
44:24 AI's limitations in creating valuable content and the importance of human interaction.
50:12 Entrepreneurship, business challenges, and human behavior.
55:16 Bootstrapping, AI, and community building in business.
58:14 The future of bootstrapping.
59:48 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/GUEST: Zach Oehlman = https://www.linkedin.com/in/zachoehlman/
Website = https://learnandgrowrich.net/
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In this podcast, Botond Seres, and Dave Erickson, are going to see into the global world of B2B Marketing, with our guest Reggie James, Founder of Digital Clarity.
Getting his start in publishing, and then working for AltaVista & Yahoo as a Business Development leader for search and publishing services; Reggie gained a deep understanding of how to sell and market B2B with some of the biggest global companies.
20 years ago he founded his Digital Marketing agency Digital Clarity, which is focused on Digital Marketing and customer acquisition strategies, Paid Search and SEO campaigns across various vertical sectors and helping CEO’s grow their businesses in the digital economy.
Summary Timeline:
0:00 Unique challenges faced by B2B tech companies in marketing their products/services.
7:19 B2B sales strategies for tech companies.
17:06 B2B marketing strategies, focusing on authenticity and human connection.
24:02 Branding and authenticity in the tech industry.
31:37 Marketing strategies and the importance of understanding core customers.
36:30 Advertising and branding, focusing on authenticity and consistency.
43:07 The future of B2B marketing, sustainability, and adapting to change.
50:27 B2B marketing strategies and the role of human connection in sales.
54:14 AI in digital marketing
56:15 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Reggie James = https://uk.linkedin.com/in/reggiejames
Website = https://www.digital-clarity.com/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
ADDITION NOTES:
Reggie James: Helping CEO’s grow their businesses in the digital economy | Founder Digital Clarity, Trusted Advisor, Experienced Digital Strategist & B2B Growth Specialist
Helping forward thinking companies serious about online growth through search, social media and content marketing.
Each week I am fortunate enough to speak to several business owners and senior marketers who have a decent digital presence though they can often feel they deserve more. Typically I help directors and companies who:
• Have a good web presence however a dip in statistics, especially Google and Social Media, means they have missed their targets
• Appreciate the power of digital marketing but just can’t dedicate the time and energy, resulting in a loss of easily earned revenue
• Have a great service though feel they are not conveying this to the right audience and in turn losing out to competitionThrough the agency Digital Clarity we offer:
• Consultancy in Digital Marketing and customer acquisition strategies.
• Running Paid Search and SEO campaign across various vertical sector
• Social Media strategy, planning and execution
• Auditing web assets (websites, apps etc.) fixing and optimisingHaving worked at Search Engines and marketing led organisations over the years, my agency has been critical to the success of numerous companies, having helped them achieve amazing returns that have transformed their organisations.
Experience:Founder Digital Clarity / Exec. Dir. DBMM Group, Inc.Founder Digital Clarity / Exec. Dir. DBMM Group, Inc.
Digital ClarityDigital Clarity
Jan 2002 - Present · 22 yrs 3 mos
London, United Kingdom & Los Angeles, USLondon, United Kingdom & Los Angeles, US
Digital Communication, Digital Strategy and +3 skillsForget B2B or B2C, it’s Human to Human - Digital ClarityForget B2B or B2C, it’s Human to Human - Digital Clarity
The lines between marketing B2B and B2C are blurred. With 95% of people not looking to buy at any given time, the new world looks at experience and emotion. We help you engage with your clients - not sell to them.The lines between marketing B2B and B2C are blurred. With 95% of people not looking to buy at any given time, the new world looks at experience and emotion. We help you engage with your clients - not sell to them.Yahoo
Business Development, EMEA | AltaVista & Yahoo Inc.Business Development
Jan 1999 - Sep 2001 · 2 yrs 9 mos
London, United KingdomLondon, United KingdomYahoo & Google Together Again In New Search DealYahoo & Google Together Again In New Search Deal
International Sales EMEAInternational Sales EMEAYahoo! NewsYahoo! News
1999 - 2001 · 2 yrs
Singapore & LondonSingapore & London -
In this 4th episode of our podcast Interview series, we will be interviewing Garik Tate, Co-Founder & CEO of Valhalla.team - who has a deep background in appling the latest AI tools for running and growing his businesses.
Garik is an authority in leveraging AI tools for business expansion and operational efficiency.
With his unique expertise, Garik has mastered the art of selling businesses while simultaneously nurturing their growth. Through a proven process encompassing AI development/integration, hiring elite talent, and operational automation, Garik enhances the value of companies for institutional buyers while bolstering their profits.
With over a decade of entrepreneurial experience under his belt, Garik has left his mark in various sectors including software development, outsourcing, and publishing.
Today, we'll delve into some compelling use cases and insights from Garik, shedding light on how AI tools can propel businesses forward in today's competitive landscape.
Summary Timeline
0:03 AI tools transforming business operations and growth.
4:46 Automating tasks with AI integration tools like Make.com and GPT-4.
9:52 AI tools for business growth, including chatbots and voice flow.
15:21 AI's impact on content creation and outreach strategies.
21:13 AI tools for business growth, including misconceptions and future trends.
26:33 AI advancements, supply chain concerns, and potential solutions.
31:51 Supply chain resilience and diversification, with a focus on manufacturing and technical prowess.If you have questions for our Podcast Host or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
GUEST: Garik Tate = https://www.linkedin.com/in/garik-tate/Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
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In this podcast, Botond Seres and Dave Erickson are looking to go international and talk about investing and doing business internationally with Davit Tsitsko, CEO of Tsitsko Holdings.
Davit is a Serial Entrepreneur and Angel Investor living between the fabulous country of Georgia and sunny Cyprus. Founder & CEO of Tsitsko Holding, where he oversees several successful start-ups and companies involved in diverse industries such as energy, IT, media, Online retail, and others.
Summary Timeline
00:00 Starting and growing a business internationally, with a focus on overcoming challenges and developing diverse industries.
05:32 Failures and challenges in international retail business.
10:13 Business growth and expansion strategies.
14:46 Starting and growing a business in the energy sector, including challenges and opportunities.
21:53 Business challenges in Europe, particularly in Poland and Cyprus.
27:18 Conducting market research for businesses, including using exhibitions, gathering industry key players, and relying on social media and digital world for data
32:58 Gen Z's impact on the workforce and economy, with a focus on their spending habits and technological advancements.
36:45 Investing in startups, sustainability, and creating positive impact.
43:16 Sustainability and business.
45:14 Energy storage solutions for renewable energy.
50:41 Energy storage solutions, including lithium-ion batteries and lead-acid batteries.
53:36 The future of the energy industry.
56:01 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Davit Tsitsko = https://www.linkedin.com/in/dtsitsko/
Website = https://tsitsko.com//
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
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In this podcast, Dave Erickson and his knowledgeable co-host Botond Seres, are going to dissect the various SMB exit options and strategies with Eric Grafstrom, Founder and CEO of ExitGuide.com
In 2020, Eric founded ExitGuide to help ease the process for exiting a business for tens of millions of small, main street business owners.
Exit Guide educates SMB owners on their options and helps them price their business. When ready, they offer online tools and coaching to help prepare your business for sale. And when you and your buyer are ready, they provide expert support to help you close the deal!
Eric got started doing sales for Broadcast.com, and moved from Dallas to London after Yahoo's acquisition of the company. After working across Europe he eventually landed in Silicon Valley working for Yahoo!
Later, he gained frontline experience with dozens of startups; and has been part of IPO's, mergers & acquisitions. He has led turnarounds, managed distressed assets as well as putting out numerous fires for VCs and founders.
Summary Timeline
00:00 Exit strategies for small to medium-sized businesses.
02:09 Exit strategies for small business owners.
05:35 Business exit strategies and motivations for sellers and buyers.
11:28 The value of skilled trades vs. automation in plumbing and electrical work.
13:38 Business valuation methods, including seller's discretionary earnings, market-based valuation, and discounted cash flow.
20:23 Valuing businesses using market-based approach and considering subjective factors like brand value and stability.
23:26 Preparing a business for sale or transfer, including financial organization, exit strategy, pricing, and marketing to potential buyers.
30:29 Challenges in buying and selling businesses, including financial preparation and communication.
33:54 Buying and selling small businesses, with a focus on the importance of domain expertise and matching buyers and sellers.
40:18 Helping business owners sell their companies through valuation and marketing.
43:25 Selling businesses, including timing and preparation.
49:48 Preparing businesses for sale, avoiding scams, and planning for successful sales.
52:02 Exit strategies for small business owners.
56:00 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Eric Grafstrom = https://www.linkedin.com/in/ericgrafstrom/
Website = https://exitguide.com/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
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What are you going to do to protect your business from hackers out to steal your data, or worse your customers data?
In this podcast, Dave Erickson and his esteemed co-host Botond Seres, are going to peer into the dark world of cyber crime and cybersecurity, with our guest Steve Orrin, Federal CTO & Sr. Principal Engineer of Intel Corp.
Steve is a dynamic leader with a wealth of experience in technology and cybersecurity; across various sectors, including public and private companies, as well as federal agencies.
Notably, he has advised federal agencies, the Department of Defense, and the Intelligence Community on technology matters while also influencing cybersecurity strategies at Intel Corporation.
Before joining Intel, he had a successful stint launching startup companies and growing them in order to be acquired, and in doing so delivered market-leading solutions to Fortune 1000 clients.
Summary Timeline
00:00 Cybersecurity threats and best practices with a federal CTO and Intel engineer.
01:52 Cybersecurity threats and trends, including AI adoption by attackers.
06:26 Supply chain security and software development lifecycle.
11:55 Integrating security into software development lifecycle.
16:31 Supply chain security, sharing information between vendors to ensure quality and safety.
18:58 Federal CTO role at Intel, focusing on translating commercial tech for gov't use cases.
23:48 Security challenges and benefits of remote work during COVID-19 pandemic.
28:49 Evolving cybersecurity strategies for remote work and zero-trust architecture.
33:52 Multi-factor authentication and its importance in cybersecurity.
38:52 Cybersecurity, resilience, and recovery.
42:25 Cybersecurity resilience and disaster recovery strategies.
47:14 Backup and recovery strategies for critical systems in a multi-cloud environment.
50:00 Penetration testing effectiveness and its role in enhancing security.
55:24 Anti-malware solutions, importance of comprehensive monitoring and latest technologies.
58:07 AI's impact on cybersecurity, including phishing attacks and generative AI.
1:03:25 Using AI to improve cybersecurity by analyzing large volumes of data, detecting anomalies, and automating tasks.
1:06:48 Securing internet infrastructure and protecting data.
1:12:51 Data privacy and security challenges in the US and globally, with a focus on GDPR and state-level regulations.
1:15:51 Future of Cybersecurity and advancements using AI and hardware-based security.
1:19:30 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Steve Orrin = https://www.linkedin.com/in/sorrin/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
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In this ScreamingBox Technology and Business Rundown podcast, Botond Seres and Dave Erickson, are going explore how to solve work overload and grow your business by using automation tools with our guest Micah Lamar, CEO of WallStreet.io
WallStreet.io is an innovative web and mobile platform that provides technical analysis tools for stock market trading, one of the best stocks & options universities on the web and a top financial social network with live meetups hosted by professional traders.
Micah and his partner founded WallStreet.io in 2015. He has put his methodical approach and experience for mentoring about stocks and options as well as his deep knowledge about risk management, portfolio management and options behavior all into the WallStreet.io platform.
SUMMARY TIMELINE:
00:00 Productivity and AI tools for starting and growing a business.
01:43 Starting a digital business with a focus on community, scalability, and subscription-based revenue.
06:38 Subscription-based business models in tech industry.
11:35 Growing a business through webinars and automation.
15:55 CRM, automation, and growth strategies for small businesses.
20:02 Scaling a business with CRM and email marketing automation.
24:20 Automation in CRM and content creation.
32:52 SaaS business growth and automation tools.
39:12 Starting a business with limited resources.
44:44 Entrepreneurship, automation tools, and productivity.
49:07 Investing in US stocks for foreign nationals.
52:37 Investing strategies and evaluating a simple dividend-reinvestment approach.
1:00:20 Trading, hedging, and options.
1:05:18 Options trading strategies and tools for risk management.
1:09:36 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Micah Lamar = https://www.linkedin.com/in/micahlamar/
Website = https://WallStreet.io
CRM Mentioned = https://ontraport.com/
Automation Tool = https://www.make.com/en
Page Builder = https://www.leadpages.com/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
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Afraid that AI will take away your job? Does that affect how you behave around your boss? What should you do?
Welcome to the ScreamingBox Technology and Business Rundown podcast. In this podcast, Dave Erickson and his knowledgeable co-host Botond Seres, are going to divide and conquer which work AI should do and what should be left to the humans; with Christopher Lind, Founder of LearningSharks.com
On LearningSharks, you will find all the latest videos and discussions in developing skills, technology, navigating careers, corporate culture, and finding harmony between a personal and professional life.
In addition to Learning Sharks, Chris is currently VP, Chief Learning Officer at ChenMed where he is leading their healthcare enterprise learning strategy to improve the skills, performance, and wellbeing of their employees.
Prior to that, he was Head of Global Digital Learning at GE Healthcare where he led the organization that was accountable for the digital transformation of learning and talent development for the global commercial and marketing functions.
SUMMARY TIMELINE
00:03 AI's impact on jobs, motivation, and emotional state.
02:07 The adoption of AI in the workplace and its potential impact on jobs.
07:08 AI in healthcare, marketing, and education.
15:52 Work and productivity and the impact of AI.
21:00 AI's limitations and the importance of human skills.
26:32 The changing workflows of writing and editing due to AI.
29:01 AI's limitations in writing and the need for human input.
33:37 Job descriptions and workforce disruption in the HR industry.
36:48 The impact of AI engineering jobs and decision-making.
41:00 AI's impact on jobs and employee motivation.
44:55 Hiring, AI and trust in the workplace.
51:36 AI's impact on jobs and society.
57:05 Future of education and AI
59:08 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Christopher Lind = https://www.linkedin.com/in/christopherlind/
Website = https://LearningSharks.com
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
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No customers?! No leads? Is it possible to start and grow a business without hiring an expensive sales team?
In this podcast, Botond Seres and Dave Erickson, are going to examine the power of referrals with Brandon Barnum, CEO of HOA.COM.
Brandon is a business visionary driving innovation and success across diverse industries. As CEO of a HOA.com, a web platform for Home Owner’s Associations; he has transformed the home services landscape by establishing a trusted network of certified professionals. This network has not only saved homeowners time and money; but has also fostered trust within communities.
Prior to HOA.com, Brandon served as President of Refer.com, where he led a global referral marketing system; and Brandon's impact has resonated across the entrepreneurial landscape, reflecting his commitment to connecting communities and fostering excellence.
Please like our podcast, and Subscribe to our channel to get notified when the next podcast is released!
Summary Timetable:
00:03 Referrals and relationships for business growth.
01:59 Referrals in business, including their value and how to ask for them.
07:51 Referral partnerships and networking.
14:29 Referrals and perfect prospects in business.
19:32 Using AI to optimize business operations and improve client relationships.
25:07 Using personality insights for sales and referrals.
30:29 Personality types and their traits.
35:34 Understanding and catering to different personality types in sales.
40:32 Referral strategies for businesses and consumers.
46:17 Referral marketing strategies and book recommendations.
51:17 Referrals and networking for business growth.
53:35 OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Brandon Barnum = https://www.linkedin.com/in/brandonbarnum/
Website = https://hoa.com/
World’s Largest Alliance = https://www.worldslargestalliance.com/Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
NOTES: LONG BIO
Brandon Barnum - CEO of HOA.com
Brandon Barnum is a visionary entrepreneur and seasoned business leader based in Phoenix, Arizona, with a track record of driving innovation and success across various industries. Currently serving as the CEO of HOA.com since April 2019, Brandon has been instrumental in revolutionizing the home services landscape.
Professional Journey at HOA.com:
As the CEO of HOA.com, Brandon has spearheaded a mission to connect communities through a network of trusted home service professionals. Under his leadership, HOA.com has become a go-to platform for homeowners seeking reliable, vetted, and certified service providers. Brandon's commitment to quality and excellence has resulted in a handpicked network of professionals, each possessing a positive community reputation and a wealth of 5-star reviews. His strategic vision has not only saved homeowners time, energy, and money but has also fostered a sense of trust and reliability within communities.Chairman of The Champions Institute:
In addition to his role at HOA.com, Brandon serves as the Chairman of The Champions Institute since November 2020. This institute focuses on optimizing businesses by enhancing their people, processes, and profits. Through personalized training and coaching programs, The Champions Institute empowers individuals to become champions both personally and professionally.CEO of CODEBREAKER TECHNOLOGIES, LLC:
Brandon's leadership prowess extends to the technology sector, where he served as the CEO of CODEBREAKER TECHNOLOGIES, LLC from July 2019 to February 2020. Here, he introduced a groundbreaking system, Codebreaker.AI, designed to help sales professionals close deals faster by identifying prospects' buying behavior. This scientifically validated approach resulted in significant increases in sales conversions, offering a unique solution to common challenges in the sales process.President of Refer.com:
Prior to his role at CODEBREAKER, Brandon served as the President of Global Referral Marketing System and Lead Generation at Refer.com from January 2014 to March 2019. Under his leadership, Refer.com became a dynamic referral marketing system with a global reach, helping professionals in over 130 countries build trusted referral networks and fill their sales pipelines with warm leads. The platform streamlined the process of engaging, teaming up, and promoting services for a wide range of business professionals.CEO of TrustedTeam.com:
Brandon's journey in the referral marketing domain began as the CEO of TrustedTeam.com from September 2011 to December 2013. His efforts eventually led to the merger of TrustedTeam.com, paving the way for the creation of Refer.com.Brandon Barnum's multifaceted leadership experience, coupled with his commitment to community building and business optimization, makes him a dynamic force in the entrepreneurial landscape. His dedication to connecting communities and fostering excellence continues to leave a lasting impact on the industries he ventures into.
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Can you really grow a business with Digital Ads? How can you find success with any sized ad budget?
Welcome to the ScreamingBox Technology and Business Rundown podcast.In this podcast, Botond Seres and Dave Erickson are going to pay to play with Brandon Leibowitz, CEO of SEO Optimizers.
In 2008, Brandon started SEO Optimizers after working extensively at ad agencies helping their clients with search engine optimization and paid advertising. Since then, he focuses on helping small and medium-sized companies get ranked at the top of Google by using search engine optimization tactics and bringing in traffic via social media and paid ads.
For this podcast we are looking for ROI in the learning about paid digital Ads tips, tricks and hacks. In addition, how can SEO lower ad costs and improve visitor retention and gain Higher Quality Scores.
Summary Timetable:
03:00 - Paid digital ads for small businesses.
02:16 - Paid advertising platforms and their effectiveness.
06:20 - Amazon ads and Google ads for product companies.
10:26 - Digital marketing strategies and Google ads.
15:10 - Ad testing and remarketing strategies.
18:05 - Remarketing strategies for small businesses.
23:28 - Remarketing, YouTube ads, and competitor targeting.
26:56 - YouTube optimization and SEO strategies.
32:36 - YouTube SEO and keyword research.
35:20 - SEO strategies and ad budget allocation.
40:13 - Ad spend optimization and profit margins.
43:01 - Optimizing website user experience for conversions.
48:06 - E-commerce website optimization and testing.
50:28 - SEO challenges and user experience.
56:34 - SEO and AI's impact on content creation.
1:00:47 - What is the future of SEO and Paid Ads.
1:02:49 - OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Brandon Leibowitz = https://www.linkedin.com/in/brandonleibowitz/
SEO Optimizers = https://seooptimizers.com/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
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Does your state of mind and emotional health directly affect your business? How can you improve your mental and emotional state to grow your business and help others as well?
In this podcast, Dave Erickson and his esteemed co-host Botond Seres, are going to get mental with Kevin Palmieri, CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast.
After hitting rock bottom in his 20’s, Kevin went on a holistic self-improvement journey to overcome his anxiety, depression and to finally live a happy life.
As a result, he now has a successful podcast earning 6-figures, with a content base of 1000’s of episodes and additional training and speeches on NextLevelUniverse.com
Many of Kevin's podcasts, speeches and training involve discussions about mental health, emotional stability and how to deal with life and business challenges that people and entrepreneurs face every day.
Summary Timetable
00:03 - Introduction - Mental health, emotional stability, and business growth.
01:54 - Passion, purpose, and mental health in entrepreneurship.
04:45 - Self-worth and beliefs in business success.
09:18 - Tracking habits for personal growth and self-awareness.
14:47 - Using commitment devices to improve habits and productivity.
18:55 - The importance of consistency in habits and goal achievement.
22:34 - Fitness, exercise, and mental health for entrepreneurs.
27:25 - Vulnerability, self-improvement, and entrepreneurship.
33:59 - The importance of a good partnership in business.
35:45 - Leadership, morale, and personal growth.
40:23 - Empathy, self-improvement, and leadership.
46:09 - Creating value-driven content and building an online presence.
51:11 - Building a podcast audience and community.
56:27 - Podcasting, partnerships, and avoiding burnout.
59:31 - Mental health, podcasting, and burnout.
1:03:51 - What does the future of podcasting look like?
1:04:43 - OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Kevin Palmieri = https://www.linkedin.com/in/kevin-palmieri-5b7736160/
Next Level University = https://www.nextleveluniverse.com/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
Additional Info on Kevin from his bio:
I am the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast with more than 1,100 episodes and 675K+ listens in over 140 countries.
Some people find rock bottom... I found out that rock bottom had a basement.
In my mid 20's... I had it all.
I had a beautiful girlfriend, high paying job, sports car, my dream body... but I still ended up sitting on the edge of a bed debating suicide.
After my rock bottom moment, I went all in on holistic self-improvement.
I was determined to overcome my anxiety, depression and to finally live the life I'd always dreamed of.
Years later, I now host a podcast that impacts hundreds of thousands of people in countries all over the world.
At this stage, I've helped grow the podcast into a multi six-figure business, and I've recorded well over 1,000 episodes.
I've also given hundreds of speeches, trainings and coaching calls with people all over the world.
The main thing that changed was ME.
I focused on learning what I didn't know (unlearning a lot too), and my life started to shift.
I love talking about Consistency, Commitment, Habits, Mindset, Confidence, Fear, Relationships, Limiting Beliefs and everything in between.
I believe in a heart-driven but NO BS approach to holistic self improvement, and I look forward to teaching even more people about what it really takes to get to the next level!
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Is AI really taking over the world!? What work will the Humans do?
In this podcast, Dave Erickson, and his honorable co-host Botond Seres; are going to get programmed on AI with Jimar Garcia, Practice Director at Genus Technologies.
Jimar has worked in the intelligent automation space for over 20 years, helping companies improve profitability while maintaining compliance.
Genus Technologies is a highly collaborative systems integrator, solution provider and software reseller that maximizes IBM, Kofax, Nuxeo and proprietary software offerings for intelligent document automation, content services and process transformation.
Timeline Summary:
00:03 - Podcast Intro.
01:43 - AI, machine learning, and its applications.
03:56 - How much of AI is really Machine Learning?
09:57 - AI, programming, and the future of work.
12:51 - The impact of AI on software development.
16:12 - Data organization and AI.
20:41 - The importance of data sets.
26:05 - Data privacy, and legal questions related to AI
29:30 - On premise vs. cloud data storage/access
34:22 - Work productivity, and the future of work with AI.
39:12 - Balancing remote work and office time for productivity and human connection.
42:42 - AI's impact on education and business.
51:33 - The role of education in how we will choose our careers
53:49 - What is the future of AI?
55:03 - OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Jimar Garcia = https://www.linkedin.com/in/jimargarcia/
Genus Technologies = https://www.genustechnologies.com/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
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What is the key to building a $MILLION business? Building and maintaining larger personal networks, but how do you do that in today’s busy world?
In this podcast, Dave Erickson and co-host Botond Seres are going to go on an adventure with Mike Brcic - CEO of Wayfinders.
Mike founded and built Sacred Rides, the world’s #1 mountain bike adventure company, and in 2019 sold it. Since then, he started Wayfinders, and has spent most of his time developing incredible and impactful events, writing articles for his new blog series for entrepreneurs, and working on a new talk about the science of connection and belonging.
Today we are going on an adventure with him to discover how to build and grow a personal business network that is beneficial to everyone. How to use technology to schedule and maintain connections and how connections with people really strengthen a business.
Summary Timeline:
00:03 - Building and maintaining valuable personal networks for business growth.
02:02 - Starting a business based on a passion for mountain biking.
05:06 - Entrepreneurship, connection, and personal growth.
10:06 - Creating unique adventure retreats for entrepreneurs.
15:33 - Prioritizing relationships for personal and professional growth.
21:22 - Networking strategies for introverts and connecting with peers.
25:42 - The benefits of giving and connecting with others.
30:19 - The value of asking for help and receiving it as a gift.
35:22 - Building relationships and maintaining connections.
39:39 - Maintaining business connections using technology and personal touches.
43:32 - Building and maintaining connections.
50:03 - Networking strategies and the future of relationships.
55:13 - What is the future of networking?
58:20 - OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Mike Brcic = https://www.linkedin.com/in/mikebrcic/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
ADDITIONAL GUEST INFO:
Mike Brcic BIO:
One of my main goals in life (besides striving to be the best husband and dad I can be) is to use business to make positive change in the world. I do this through my company Wayfinders and through my courses, workshops and consulting for impact-driven entrepreneurs.Since selling my previous company, Sacred Rides, in Feb. 2019, I have been spending most of my time developing incredible and impactful events with Wayfinders, writing articles for my new [ALIGNED] blog series for entrepreneurs, and working on a new talk about the science of connection and belonging.
I'm blessed to have worked with hundreds of amazing entrepreneurs working on amazing businesses, and continue to learn about social enterprise every day.
BRIEF CV
Ran the world’s #1 mountain bike adventure company Sacred Rides for 22 years (sold in Feb. 2019)
Board chair (and co-founder) of Bikes Without Borders
Founder and Chief Explorer at Wayfinders (since May 2017)
Former Dean of Social Enterprise at the Centre for Social Innovation
Former Entrepreneur-in-Residence at the Toronto Public Library
Speaker, Adventure Travel & Trade Association and AdventureEDUHow to build and grow a personal business network that is beneficial to everyone? Use of technology to schedule and maintain connections? How can connections with people really strengthen a business?
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Making the wrong decision can cost you $Thousands, but can A/B Testing make you $Millions?
In this ScreamingBox podcast, hosts Botond Seres and Dave Erickson, are going to see if A is better than B by talking with Nils Koppelmann - founder of 3Tech
A key to successful marketing and sales initiatives is to use an iterative approach and testing everything you do to find out what will get the best results. An A/B testing strategy is one of the best ways to find out what really works.
Our guest Nils Koppelmann has a background in software engineering and design, and studied Computer Science in Berlin. He focuses on helping mission-driven companies grow online and enables them to make better decisions.
In this Podcast, we are going to test the limits of A/B testing and find out if it can help your business grow!
Summary Timeline:
00:03 - A/B testing for business growth.
06:30 - A/B testing and its importance in verifying assumptions.
12:54 - Segmenting website traffic for A/B testing.
17:32 - A/B testing and segmentation in web development.
23:05 - A/B testing and user research for landing page optimization.
27:59 - CRO strategies and redesigning websites.
35:23 - A/B testing for business growth and customer needs.
39:37 - A/B testing for websites and emails.
46:10 - A/B testing and optimizing website performance.
53:26 - A/B testing and conversion rate optimization.
56:26 - The future of A/B testing.
58:04 - OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Nils Koppelmann = https://www.linkedin.com/in/nils-koppelmann/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
Short bio
For the last 8+ years, Nils has been working with businesses of all sizes in helping them grow. In the beginnings, he focused primarily on web design and development and later transitioned into the data-driven growth approach that now builds the basis for his work with 3tech GmbH. While continuously working on personal and client projects, he also studied Computer Science in Berlin. He started his professional career as a freelancer before finishing high school and two years later, in 2017, founded 3tech. He focuses on helping mission-driven e-commerce companies grow and enables them to make better decisions. His work evolves around conversion optimization and experimentation. -
Trying to get your business start-up funded? Is all you are hearing from investors is crickets? How can you get an Angel Investor to fund your start-up? What can you do to ensure that you can get the start-up capital you need to make your business come alive!
In this podcast, Dave Erickson, co-host Botond Seres are going to find the money by talking with DC Palter - founder of PitchingAngels.com
DC is an angel investor, startup mentor, and a published author and novelist. He has invested directly in about 37 companies over 10 years, and 100 other invested companies as part of two angel investor groups: Tech Coast Angels and Chemical Angel Network.
He started his career as an energy engineer; and energy sustainability remains his passion, even though most of his working career and 2 successful businesses he built were actually in the computer networking industry.
In this Podcast, we are going to discuss Angel Funding and how you can make a fundable business model and a winning funding presentation.
We will also discuss what are the different types of funding options, what investors are looking for when investing in a company, and what are the best investment terms for various investment deals.
Summary Timeline:
00:04 - Angel funding and creating a fundable business model.
02:07 - Entrepreneurship, funding, and career path.
05:17 - Government grants for sustainable energy startups.
10:30 - Startup pitches and business models.
14:13 - Startup funding and investment strategies.
19:22 - Venture capital, business growth, and investment strategies.
24:50 - Angel investors and industry insiders in startup funding.
27:79 - Investing in startups and evaluating business pitches.
33:00 - Building and protecting businesses with intellectual property.
36:15 - Patents, IP, and funding pitches.
42:58 - Investing in startups with a focus on chemistry and materials.
48:15 - Startup investment terms and valuation.
51:39 - Startup funding and investing in Silicon Valley.
54:02 - The future of funding.
59:37 - Authorship and New Book
1:00:41 - Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: DC Palter = https://www.linkedin.com/in/dc-palter/
More Guest Info = https://pitchingangels.com/
Please like this podcast, and subscribe to our channel and turn on notifications to get our latest videos @ScreamingBoxCom
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Is Artificial Intelligence (or AI) going to take over the World! Are Humans becoming redundant? What will AI do to financial marketplaces? How will you be able to use AI to dominate global markets?
For this podcast, Dave Erickson and Botond Seres are going to try to peer into the looking glass to our future with AI, by talking with Noah Healy - CEO of Coordisk.
Early in Noah’s career, he used computational mathematics and software development capabilities to develop automations that boosted internal productivity, drove client efficiencies and improved regulatory compliance.
Most recently he founded Coordisc and developed Coordinated Discovery Markets (also known as CDM), a technology product that has the potential to completely reorder the global financial system.
CDM establishes a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination of hedging needs.
Today, we are going to delve into AI and the future of marketplaces, and try to figure out if AI can help us make a better world… that will hopefully still include Humans in it.
Chapter Index:
00:03 - AI's impact on global marketplaces with industry expert Noah Healy.
02:54 - What are Coordinated Discovery Markets (CDM)?
06:44 - A new market mechanism to pre-negotiate prices.
09:03 - What will it take to implement CDM's?
10:12 - Difference between futures market and CDM?
15:05 - Using AI to predict market prices.
20:29 - Market manipulation and price discovery in a decentralized marketplace.
24:30 - How will markets self-correct?
27:08 - AI's potential dangers and benefits.
30:20 - AI's impact on communication and financial markets.
40:09 - AI, signal, noise, and their impact on society.
47:21 - AI decision-making and strategic situations.
51:08 - The prisoner's dilemma and CDM AI
54:52 - OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Noah Healy = https://www.linkedin.com/in/noah-healy/
Noah has launched a podcast with Marty Weiner, former Reddit CTO and founding engineer at Pintrest. It is called "The 4th Age - The AI Revolution" on Spotify = https://open.spotify.com/show/6vrhhaa8vkb7Ddaw7ZsrNu
To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/
Additional Info - From Noah’s Bio:
When I look at the common thread that runs through all of my professional experiences, it is clear that I love to combine mathematics with technology to produce game-changing solutions. My inspiration came from my formal education, work experience and the breakthrough innovations developed by Alan Turing (and Frege and Church before him). Turing imagined machines with amazing computational power and ultimately brought them to life. His innovations tipped the scales of WWII and set the stage for the information revolution – of which I am an active part.
Early in my career, I used computational mathematics and software development capabilities to develop automations that boosted internal productivity, drove client efficiencies and improved regulatory compliance. Most recently I founded Coordisc and developed CDM, a technology product that has the potential to completely reorder the global financial system. CDM establishes a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination hedging needs. Only a fraction of current tradeflow can get this product off the ground and prove its power. From there, CDM can be scaled rapidly.
It is not lost on me that I have an enormous responsibility to produce algorithmic technology products that drive results, but also protect ethics and morality. One does not need to look beyond recent financial crises or their Facebook feeds to see that our rush for more powerful technology has eroded our civic, political, cultural and societal systems. I view myself as an “algorithmist with a conscience” and use tools such as game theory to design products ethically.
Founded a company that developed the Coordinated Discovery Market (price discovery achieve via a coordination game), a technology product that established a better exchange market for commodities by conducting all trades at market-clearing prices with radically improved price discovery, lower total cost of transactions and the elimination hedging needs. Developed/verified the system via discovering a method for pricing transaction costs and creating a disruptive commodity marketplace. Collaborated with academics and financial leaders to promote the system and devise an effective go-to-market strategy.
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What Is Geofencing and Geofenced Advertising & Marketing, and how you can use it to explode your business growth!
Did you know that Geofencing can actually help your business grow? In this podcast we are going to find out about one of the newest advertising and marketing technologies - Geofencing.
Dave Erickson and Botond Seres are going to try to figure out what side of the geofence they are on, by talking with Jeff Swartz - CEO of Ethic Advertising.
Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is founder of Ethic Advertising Agency, an agency that specializes in hyper-targeted digital advertising and creative services.
He is also the author of the e-book “9 Reasons Advertising Doesn't Work.” Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam.
In this podcast, we dig deep into the nuts and bolts of Geofencing and Geofence advertising. In addition, we discuss Jeff's new Geofencing platform that helps SMB’s start and run Geofencing advertising campaigns on their own:.
00:03 - Introduction.
02:00 - What is Geofencing?
04:49 - How does Geofencing work?
09:20 - Example of Geofencing application
12:19 - Targeting details of geofence advertising.
14:02 - Bidding system for ads.
19:45 - Turning off Geofencing.
25:27 - How to use Geofencing in e-commerce.
29:21 - Using geofence to identify conversion fence users.
34:24 - What is Qujam and how does the platform work and who is it intended for?
39:38 - Advertising on Qujam.
41:29 - Artificial Intelligence and Geofencing.
46:43 - Setting up a geo-fencing platform.
53:05 - The importance of Geofencing and geofence set-up.
54:26 - Ad creative and conversion.
57:40 - The importance of having a search-based strategy.
59:13 - What is the future of Geofencing?
1:00:20 - How do people access Qujam?
1:01:49 - OutroIf you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Jeff Swartz = https://www.linkedin.com/in/jeffreymswartz/
Qujam = https://qujam.com
To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/
Additional Info:
Jeff Swartz has almost two decades of experience in advertising and entrepreneurship. He is the founder and CEO of Ethic Advertising Agency which specializes in hyper-targeted digital advertising and creative services. Jeff and Ethic Advertising have been recognized by the Telly Awards, Top 100 Magazine and the Hermes Creative Awards. He is also the author of the e-book “9 Reasons Advertising Doesn't Work.” Recently, Jeff and his team have released the first and only self-serve geofence advertising platform built for small businesses called Qujam.Geofence advertising uses GPS data (and Wi-fi data if available as a second data check) to identify devices that have been at a specific location during a specific period of time. We then serve OTT, CTV, banner/display, and/or video pre-roll advertisements to the device in the geofence and other devices connected to the originally captured device.
In other words, Qujam will allow you to serve digital ads to people who were physically at a hyper-specific location like your competitor's store, a service area/neighborhood, your own store location(s), people within walking distance to you, your customer's place of work, and more.
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