Bölümler
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EP 19: Vasilij Brandt is the founder and CMO of Blazar Capital, one of the world's top incubators for talent-led consumer goods companies. Chamberlain Coffee, MessyWeekend and Scandinavian Biolabs are some of the brands Blazar is building, and there are many more prominent talent-led brands to come.
Gustaf and Vasilij discuss the dynamics behind starting businesses with creators, the value-unlock in the field and the do's and don'ts to succeed as a talent-led brand.
See Topics below for details
Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!
http://instagram.com/gltore
http://instagram.com/sequelxyz
http://instagram.com/vasilijbrandt
https://twitter.com/GustafToresson
Topics
(00:00) Launching Brands and Equity Structures
(06:28) Evolution of Brand Building Strategies
(20:38) Creator-Led Brand Success Formulas
(30:53) Launching Authentic Influencer-Driven Brands
(41:34) Timing and Influence in Company Launch
Topic summaries:
(00:18) Launching Brands and Equity Structures
Strategic approach to starting a brand with a creator, authenticity, equity splits, and overview of Blazor Capital's ventures.
(06:28) Evolution of Brand Building Strategies
Blazor Capital's evolution, rising marketing costs, and use of celebrity talent to build brands in response to changing market conditions.
(20:38) Creator-Led Brand Success Formulas
Chamberlain Coffee's growth, remote collaboration, social media presence, Walmart partnership, marketing strategies, and creator-led brand success.
(30:53) Launching Authentic Influencer-Driven Brands
Influencer-backed brands need authenticity and genuine products to sustain success and compete in changing marketing landscape.
(41:34) Timing and Influence in Company Launch
Influencers face timing challenges when launching companies, balancing content creation and business development, and leveraging current relevance for success.
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EP 18: In Swedish/på svenska (press CC for subtitles). ENG: Charlie Lindström is the Creative Director and Co-founder of Chimi, the high-end contemporary eyewear and fashion brand rapidly expanding in Europe and the US and worn by many of the world's tastemakers.
We discuss the journey so far, and what's next for Charlie, and Chimi. See Topics below for details
Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!
http://instagram.com/gltore
http://instagram.com/sequelxyz
http://instagram.com/charlielindstrom
https://twitter.com/GustafToresson
Topics (Swe)
(00:00) Tidig kontext och intressen för kläder och still
(03:08) Skate och snowboarding
(05:03) Stockholms nattklubbsvärld
(12:38) Skolgång
(14:38) Att jobba nattklubb kombinerat med starten av Chimi
(20:32) Medgrundare Daniel och starten av Chimi
(25:56) Första finansiering med blancolån
(28:13) Produktutveckling och varumärke
(34:46) Differentiering, core-katalog och närvaro i Paris
(45:07) American Express Platinum
(45:36) Internationell expansion
(52:07) Produkt och estetik
(54:07) Klädkollektioner
(56:00) Personlig utveckling
(01:01:16) Tips för att starta konsumentvarumärke
(01:03:11) 30årsfest
(01:06:30) Framtiden för Chimi
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Topics (Eng)
(00:00) Early context and memories
(03:08) Skate and snowboarding
(05:03) Working in the Stockholm nightclub scene
(12:38) Switching schools
(14:38) How working in nightclubs helped the start with Chimi
(20:32) Co-founder Daniel and the start of Chimi
(25:56) Financing the start with personal loans
(28:13) Product development and brand
(34:46) Differentiating with retail and Paris presence
(45:07) American Express Platinum
(45:36) International expansion and further differentiation
(52:07) Product and aesthetics
(54:07) Entering apparel
(56:00) Personal development
(01:01:16) Tips for starting a consumer brand
(01:03:11) 30th birthday party
(01:06:30) Chimi's future
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Eksik bölüm mü var?
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EP 17: In Swedish/på svenska. Fredrik Eklund is leading the EklundGomes team at Douglas Elliman and is considered #1 in the US with transaction value over $4 billion.
We discuss what's next for him.
Fredrik Eklund leder Usas främsta fastighetsmäklar-team med transaktionsvärde på över $4 miljarder dollar i 2023.
Vi diskuterar vad som kommer härnäst för Fredrik.
http://instagram.com/gltore
http://instagram.com/sequelxyz
https://twitter.com/GustafToresson
Topics
(00:00) Intro
(00:18) Tidigaste kontext
(01:39) Fredriks mission
(03:30) Att bli nykter
(04:55) Sizen på Fredriks business
(07:44) Affärsmodellen som mäklare i USA
(13:50) Varför blev EklundGomes nummer 1?
(18:00) American Express
(18:49) Million Dollar Listings
(20:18) Shiny object syndrome
(23:58) Fredriks Real Estate AI-bolag Maya
(36:10) Fredriks privata investeringar
(38:38) Fredriks råd till den som vill börja göra det han gör
Learn more about your ad choices. Visit megaphone.fm/adchoices -
EP 16: Sahil Bloom, Codie Sanchez, Ali Abdaal, Sam Parr and Dan Koe have one thing in common. They all co-founded a business with Hunter Hammonds.
He's turning the traditional agency model on its head, at Assembly - a portfolio of creator-led productized agencies on track to do $25m run rate with c.60% margin, that he co-founded with @Sahil_Bloom.
Sahil has several million followers across Twitter, Linkedin and other platforms and can be considered a "B2B-creator". Together with Hunter, they have founded agencies such as Viralcuts, Heyfriends, and Keyframe.
Today they are launching "Bitesized", an "A la carte" subscription agency in design.
Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!
LINKS:
http://instagram.com/gltore
http://instagram.com/sequelxyz
https://twitter.com/GustafToresson
---
https://twitter.com/_hunterhammonds
https://twitter.com/SahilBloom
https://twitter.com/trybitesized
Topics
(00:00) Intro
(00:42) An agency's biggest problem
(03:57) Starting agencies with creators to 10x sales
(05:29) How Sahil and Hunter's creator-operator relationship began
(08:41) First three months launching 4 brands with $3m run rate
(09:20) Why "productizing" an agency?
(13:44) The big opportunity for "B2B creators"
(16:46) Launching brands with Sam Parr, Codie Sanchez etc.
(20:30) Who is a "Bitesized"' customer and how does it work?
(22:30) Why "one-person agencies" don't work
(23:26) Building a $100m B2B vs B2C creator-led brand
(27:24) How to turn your business costs to profit-centers
(30:18) A transition into B2C creator-led brands?
(31:57) How niche should the creator be?
(34:05) What is the perfect creator-operator match?
(37:10) How is ownership split between the creator and operator?
(38:01) Are 12 separate brands just a case of "Shiny object syndrome" and split focus?
(39:26) Financial goals and margins
(43:17) Scaling operations from 3 to 50 people in 4 months and further to 200
(44:55) The biggest surprise building Assembly
(47:06) What audiences drive the B2B business?
(50:21) How to balance how much you can "build in public"
(54:40) Will you do an exit?
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EPISODE 15: Caspar Lee is a venture capitalist, entrepreneur, and one of the first Youtubers. As one of the OGs of the social media generation, Caspar featured interviews with the likes of The Rock, Ed Sheeran, Zac Efron, Kevin Hart and Anna Kendrick. In 2019, Caspar decided do leave Youtube to focus on his businesses Margravine (Talent Management), Influencer.com (marketing platform), Proper Living and launch his own VC fund Creator Ventures. Caspar is a Forbes 30 under 30 lister and we talk about his beginnings, rise to success, burnout, Tourettes and how he started a VC fund as a creator.
Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!
Sequel: http://instagram.com/sequelxyz
Gustaf: http://instagram.com/gltore
Caspar: https://www.instagram.com/caspar_lee
Check out our sponsors:
- Cyberghost VPN (80% off): https://bit.ly/3JknGfd
Topics
00:00 Intro
01:05 What Caspar thinks about Stockholm and how Caspar and Gustaf met
04:18 Beginnings
07:45 Getting 10 million views in every video
11:01 Growing up in South Africa, choosing LA vs UK
16:20 Growth hacks to get off the ground
21:04 Interviewing The Rock, Kevin Hart, Ed Sheeran, Zac Efron, Anna Kendrick and Maisie Williams
25:38 The income needed to be happy
27:30 Leaving YouTube and the realization that led to it
32:15 Best and worst part of fame and the fear of being canceled
38:02 Turning down TV opportunities
43:36 Business ventures: WME IMG, $20m VC fund, creator platform, management company
52:17 Are you happy now?
52:14 Are you coming back to become a creator?
55:11 Anxiety
56:23 Dealing with Tourettes syndrome
01:00:58 Who does Caspar go to for advice? And the risk with mentors
01:06:15 What would Caspar change?
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 14: Director @fredericostauffer is one of the top videographers and video/campaign directors for Gucci, Prada, LVMH, Miu Miu, Adidas, and Disney.
Exclusive interview about building a 1 person business.
Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!
Sequel: http://instagram.com/sequelxyz
Gustaf: http://instagram.com/gltore
Fred: https://www.instagram.com/fredstauffer
Sponsors
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00:00 Intro
00:40 Picked by the industry
07:08 Making videos look like magic
11:21 Haters
15:22 What scares Fred
16:33 Why did the brands reach out?
25:21 Building horizontal vs. vertical
36:30 The Louvre sliding into the DMs
43:11 Moving through creativity blocks
48:28 AI tools to build a big 1person business
59:07 Old school views in the industry
01:09:02 The Creative Directors' one-man-shows
01:13:10 Making Blockbuster movies
01:24:10 The Oscar winners shot scenes with iPhone
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Episode 13: Actor, comedian, and interviewer @AnthonyPadilla built Smosh: the world's most viewed channel and video on Youtube. He joined Youtube in 2005 when it was a few month's old and became one of the first online stars.
In his interviews, he has spent time with flat-earthers, kidnapping victims and people with multiple personalities - to help people understand other people.
Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!
Sequel: http://instagram.com/sequelxyz
Gustaf: http://instagram.com/gltore
Anthony: https://www.instagram.com/anthonypadilla
Topics
00:00 Intro
01:06 Setting up Smosh.com in 2002
04:44 The early internet days
07:56 Posting and paying for videos in the early 00's
14:10 Getting the #1 most viewed video on Youtube
17:30 A video on MoMa?
21:00 Building and selling Youtube's biggest channel Smosh
33:35 Dealing with online fame and crazy fan stories
39:47 Moving on
43:28 "I spent a day with ..." & flat earthers
53:42 Connection with the audience
55:13 Getting depth and spending a day with people with multiple personalities
59:59 Mission and future plans
01:04:30 How happy are you on a scale 1-10?
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Stylist and jewelry designer Cass DiMicco quit her 9-to-5 job as an assistant buyer in the fashion industry to become a full-time content creator and start the jewelry brand Aureum Collective, which quickly became a favorite among A-listers such as Hailey Bieber and Bella Hadid. Cass reveals her best tips for going from a corporate job to become a full-time content creator and her tips to go from creator to start your own brand. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Cass: http://www.instagram.com/cassdimicco Topics 00:00 Intro
00:32 Living in Miami
03:11 Fashion in New York
05:48 Corporate America in the fashion industry
09:23 Side hustling
11:39 Dealing with judgment
16:23 STAY OUT of your bubble
18:06 Creating Hollywood's favorite jewelry brand, Aureum
22:08 The backend of a brand
23:29 Cass's lifestyle
25:11 Challenges and opportunities as a creator-led brand
29:44 Building a team
34:38 Bella Hadid’s stylist reaching out and A-list celebs wearing your brand: what effect does it really have?
39:08 How gifting works
42:16 Thinking beyond Direct To Consumer / DTC
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Emilie and her father, Petter Stordalen, run Nordic Choice Hotels and the Strawberry Group, a real estate and investment group in the hospitality space. Petter has been called "Richard Branson of the Nordics" and started from humble beginnings to slowly build his business into a billion-dollar empire.
As 100% of the business closed overnight when the pandemic hit, Emilie and Petter reveal their thoughts and challenges that followed in a vulnerable and honest conversation about what happens when your life's work risks to fail - and how they came back from it.
Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests!
Emilie: https://www.instagram.com/emiliestordalen
Petter: https://www.instagram.com/petterstordalen
Sequel: http://instagram.com/sequelxyz
Gustaf: http://instagram.com/gltore
Topics
00:00 Intro
01:33 A Norwegian in a Swedish body
03:31 The hospitality industry got wiped out
07:35 From selling strawberries to billion-dollar net worth
13:16 How many hotel nights per year do you stay yourself?
12:14 Emilie's thinking about working at Strawberry
16:10 How are the companies up to now?
18:48 What is it like to run a family business?
20:41 Running the business as well-known personalities in Scandinavia
21:55 Water torture and jet ski crashing in front of 3,000 people
25:14 Lounges with American Express Platinum
26:25 Thoughts behind the social media presence32:18 Side hustling as booking agent
31:50 Emilie’s view of Petter
35:00: A hotelier’s favorite luxury hotels (and destinations)
42:30 How did you survive a two-year crisis?
44:10 How close was failure?
49:39 Living through the worst time of the business
52:35 What’s the future for you from here?
52:50 Virtual hotels
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023)
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The highest-paid male supermodel in the world and the face of Dolce & Gabbana, David Gandy, sits with Gustaf Lundberg Toresson in London to talk about life. Please subscribe if you enjoyed this episode - it helps the channel get more great guests! David: http://instagram.com/davidgandy_official Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Topics
(00:00) Intro
(00:47) Secret to success
(09:00) How social media changed fashion
(13:36) Becoming the face of Dolce Gabbana
(16:35) Body ideals
(25:00) Exclusive contracts increasing how much you make
(28:51) Doing things differently
(31:00) Dealing with imposter syndrome and insecurities
(45:00) Are you in a happy place?
(47:06) Running David Gandy Wellwear
(54:00) Vision for the future
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (May 2023)
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One of the world's most followed doctors on social media, Dr. Karan Rajan has found a way to combine one of the most traditional professions with short and snappy videos. Here's how he's doing it.
Please subscribe if you enjoyed this episode - it helps the channel get more great guests!
Dr. Karan: https://www.tiktok.com/@dr.karanr
Sequel: http://instagram.com/sequelxyz
Gustaf: http://instagram.com/gltore
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)
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Styling Kim K and J Balvin for the Met Gala, releasing an EP, DJing and modeling around the world, designing bags, and running a jewelry brand, Sita is a true multi-artist. From a town in south Spain to designing for MISBHV, HTC, Patou, Faith Connexion, and Fendi - among many other projects. But Sita's goal has always been something very different.
Please subscribe if you enjoyed this episode - it helps the channel get more great guests!
Sita: http://instagram.com/sitabellan
Sequel: http://instagram.com/sequelshow
Gustaf: http://instagram.com/gltore
Topics
(00:00) Intro
(01:35) A creative kid standing out in a small town
(04:50) Being different and finding inspiration at a young age
(08:16) A virtual escape
(09:20) Being honest, but misunderstood
(12:39) Studying and being creative on Tumblr
(13:40) Rihanna's music video
(16:29) Traveling the world as a DJ
(17:39) Specialist vs generalist and the multi-hyphenate view on work vs fun
(21:48) American Express Platinum
(22:57) The male-dominated DJ scene
(23:57) Arranging inclusive gatherings
(25:07) Styling J Balvin and Kim Kardashian
(28:48) Designing for Fendi, Misbhv etc.
(29:23) Splitting your time and crazy traveling
(34:10) Producing music
(35:12) Becoming a mother
(36:48) Happiness, depression and negative thoughts
(42:59) Your younger self
(43:46) Releasing an EP
(44:54) Sita's big goal
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)
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Shawn Mendez, Migos, J.Lo have all had their digital identities, fashion, and avatars created by a single company with a $1 billion unicorn status. Genies is the leader in the space and has exclusive partnerships with some of the top fashion brands and talent agencies, and has raised over $250 million from Mary Meeker's Bond Capital, Bob Iger and Silver Lake. Co-founder and CEO Akash Nigam tells the full story and opens up about his depression.
Video version on Spotify and Youtube.
Please subscribe if you enjoyed this episode - it helps the channel get more great guests!
Genies: https://www.instagram.com/genies
Sequel: http://instagram.com/sequelshow
Gustaf: http://instagram.com/gltore
Akash: http://instagram.com/akashnigam
www.genies.com
Topics
(00:00) Intro
(01:35) Growing up in Silicon Valley
(08:20) Products and failing
(17:01) Dropping out of college with one semester left
(19:47) Talking publicly about your mental health
(28:35) Best decision in Akash's life
(31:06) Idea behind building the world's biggest avatar company
(36:09) Experiences at American Express Platinum
(37:06) First adopters and digital fashion creations
(40:58) How it works in the back-end of Genies
(43:48) Customer applications now and in 2025
(48:34) NOT an NFT company
(52:19) Akash's lifestyle and management style
(59:10) Would 10 year old Akash be happy with today?
(01:01:03) Future of Genies and digital fashion?
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr / 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)
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Heliot Emil is a rising star in the luxury fashion scene, characterized by "industrial elegance". Founded in 2016 by brothers Julius and Victor Juul, it has quickly become an established name in the official fashion week schedules and praised by powerful voices in culture. The brothers started from humble beginnings and a few thousand dollars without outside financing and is soon opening stores in Copenhagen, Paris and Korea.
Filmed in Paris. Please subscribe if you enjoyed this episode - it helps the channel get more great guests!
Sequel: http://instagram.com/sequelshow
Gustaf: http://instagram.com/gltore
Julius: https://www.instagram.com/juliusjuul
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)
(00:00) Intro
(01:39) Julius coming fresh out of a fashion show in Paris
(03:40) From skating to film
(08:43) Film-making
(11:53) From film to media
(13:20) Creative agency in New York
(16:05) Designing invitations
(17:40) Louis Vuitton’s wall clock invitation
(20:57) Working with fashion clients in New York
(23:57) Personality-profession-fit
(25:50) First steps when starting a luxury fashion brand
(29:20) Heliot Emil’s first collection in Milan and show at Copenhagen Fashion Week
(32:15) Digital shows and LVMH reaching out
(35:28) How the industrial design style came about
(38:21) How does one constantly generate new creative ideas?
(47:22) Dining experiences with American Express Platinum
(48:22) The business rationale behind a fashion runway show
(50:42) Personality-profession-fit part 2
(52:35) Where did the money come from?
(54:18) How did you live while going without salary for 3 years?
(56:58) What is it about Heliot Emil that makes people, who can get anything, love it?
(01:00:28) Julius' own life-design
(01:03:22) The stress level of planning a fashion show
(01:07:28) The size and organization of Heliot Emil
(01:08:50) The Paris Fashion Week schedule and store openings
(01:12:21) Moving to Paris?
(01:16:05) #1 restaurant in Copenhagen?
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Sir Joseph Foster is one of the world's foremost entrepreneurs and built Reebok from scratch to a $4 billion company. During the aerobics and running craze, Reebok was the #1 sportswear and shoe brand in the US and the world. In this episode, we cover how Reebok grew from almost zero to $1 billion in just five years, what made them successful and the constant barriers and hurdles Joe had to overcome over several decades. This is an incredible story of the grit and dedication to build a truly world-leading brand.
Please subscribe if you enjoyed this episode - it helps the channel get more great guests!
Instagrams
Sequel stories: https://bit.ly/42eR4eu
Gustaf: http://instagram.com/gltore
Joe: http://instagram.com/reebokthefounder
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)
Topics:
00:00 Intro
02:37 An 87 year old's traveling schedule
04:59 Growing up during WW2
07:11 Joe's grandfather's shoemaking legacy
10:22 The world's first influencers (in 1920)
13:06 Supplying Premier League clubs and Olympians with shoes
17:04 The birth of Reebok
22:20 Joe's father's sad moment
25:50 The story behind the name Reebok
32:50 The struggle
35:26 Threats from Adidas
37:01 American Express Platinum
38:05 Sidejobs and sacrifices
41:50 Competing with Adidas and finding a new business model
44:40 11 years and 6 failures of entering America
49:15 Competing with Nike and Phil Knight
58:53 Dealing with rejection over several decades
01:04:20 Aerobics taking Reebok to $1 billion in less than 5 years
01:07:37 Keeping up operationally with $1 billion in demand
01:09:19 Joe's personal life during the years of crazy growth
01:11:18 Taking a step back from your life's work
01:15:49 Seeing the false story about how Reebok began
01:17:51 Reebok’s future and going from $5 to $10 billion in retail
01:21:17 Have the sacrifices been worth it?
01:23:38 Joe's confessions
01:25:10 Advice to others with long-time struggling
01:27:25 Starting without any money
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Matilda Djerf is a Swedish creator-turned-designer, who in three years has built a clothing brand with revenue of $35 million, 4x-ing every year, with a high profit margin and almost no external financing.
In this episode, we break down the dynamics behind Djerf Avenue, Matilda's start on social media, and how she transitioned from creator to entrepreneur. We also cover what it is like to work with your life partner, the dark times Matilda has gone through in her life, and what her life is like today.
Please subscribe if you enjoyed this episode - it helps the channel get more great guests!
Instagrams
Sequel stories: https://bit.ly/42eR4eu
Gustaf: http://instagram.com/gltore
Matilda: https://www.instagram.com/matildadjerf
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Villkor gäller. Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)
Topics:
00:00 Intro
01:51 Fan art and Matilda's origins
04:29 Getting started and taking a leap
07:18 Growing up in Sweden and moving to the US
09:48 What Matilda's challenges in the early days have meant
11:56 Matilda's make-it-or-break-it moment
14:29 Strategy behind the growth?
15:22 Mistakes when getting started as creator
16:56 Why the interest from US and Australia?
18:13 Personal life and mental health
20:25 Where is the social media game heading?
24:25 The industry issues that led to Djerf Avenue
25:58 Step 1 and the dynamics behind the business
31:03 Dining experiences in the American Express Platinum membership
31:58 Production, back-end and supply chain
34:20 Djerf Avenue's income numbers - 4X-ing every year and self-owned
36:37 Building the Djerf Avenue team and the personality trait they're looking for
40:09 What Matilda has learned from Djerf Avenue
42:45 Djerf Avenue's differentiation and is there a secret sauce?
46:10 Matilda's advice for starting a business with your partner
48:32 Why TikTok is crazy about Matilda’s hair
49:39 Matilda’s and Gustaf's advice to themselves
54:35 Matilda's wedding dream performance, and learning languages through music
56:05 The best compliment Matilda ever received
56:43 Thinking forward: a move to the US?
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You may have seen Rickey Thompson talking with attitude to the camera. Or if you're interested in fashion, you might have seen him in the front rows or on the cat walks. Rickey was bullied as a kid but always relied on his personality to change his situation. He stars in Amazon Prime's Swarm and soon hits the cinema screens.
We talk about how Rickey went from bullied to open fashion week shows and break as Hollywood actor, rejected at modeling castings, fakeness in Hollywood, his lifestyle today, and how to grow by finding who the real people are.
Please subscribe if you enjoyed this episode - it helps the channel get more great guests!
Instagrams
Sequel stories: https://bit.ly/42eR4eu
Gustaf: http://instagram.com/gltore
Rickey: https://www.instagram.com/rickeythompson
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)
Topics:
(00:00) Intro
(01:53) Basic grocery stores in LA
(03:14) Why Rickey cancelled the rendez-vous in Paris
(05:21) Rickey's early days in North Carolina
(06:20) From bullied to blowing up on Vine
(08:26) Rickey's sliding door moment that changed his life
(11:32) Rickey's parents' reaction
(13:31) Making money on videos and fan chasing
(16:28) Challenges of becoming well known
(18:38) Rickey meeting his best friend Denzel Dion
(19:35) Getting signed by a top acting agency
(21:22) Gustaf's unexpected benefits from trying acting
(23:30) Breaking into the world of fashion
(25:06) "You should not be a model"
(27:43) Rickey walking as opening model during fashion week
(30:47) American Express experiences
(31:45) Rickey's calendar
(34:13) Rickey's role in Amazon Prime's Swarm
(35:23) Income and business endeavours
(38:24) Broken down and dark times in LA
(40:43) Real vs fake people in Hollywood
(43:43) Rickey's dream
(44:26) Acting vs fashion
(45:02) Lifestyle as an actor
(48:36) Gustaf forgetting his own age and making wild assumptions
(49:34) Rickey's dream colab
(50:52) The Balenciaga situation
(52:31) Fashion week after parties
(53:08) Rickey's mom at Hollywood after parties
(54:33) How happy from 1-10?
(55:59) Smelling the roses
(57:38) Scandinavian brands
(58:32) Rickey's advice to stay motivated
(01:02:08) Rickey's plan forward
(01:02:55) Rickey as 150 years old
(01:03:58) Rickey's favorite place in Los Angeles
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Giolí & Assia is a dj duo with music videos and live youtube shows with over 25 million views. They started their music careers separately but found each other and soon became resident djs at the biggest club in Ibiza - and the world.
They took time out of their world tour schedule to talk about how they went from not knowing how to dj to become resident djs at the world's biggest club in 3 weeks, life as a touring dj couple, what is misunderstood about being an artist, and building a business as a musician, among many other things.
Please subscribe if you enjoyed this episode - it helps the channel get more great guests!
Instagrams
Sequel stories: https://bit.ly/42eR4eu
Gustaf: http://instagram.com/gltore
Gioli & Assia: www.instagram.com/gioliandassia
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)
Topics:
(00:00) Intro
(01:15) Prejudices about djs
(05:47) Feeling when world touring
(07:16) Growing up in Sicily
(10:10) Making music a job
(11:50) Learning how to dj in 3 weeks
(13:25) Touring and residency on the biggest club in Ibiza
(15:50) Meeting through a viral video with 17 million views
(18:26) Assia hated studying
(20:20) From not knowing how to dj to play in front of 10,000 people
(24:00) Living healthy in the world of electronic music
(25:44) How to get a dj residency in Ibiza
(30:07) American Express lounges
(31:20) Is underground music going mainstream?
(38:42) The dopamine rush of going on stage for the first time to play for 10,000 people
(41:55) Anxiety and feelings when performing
(45:58) Do the feelings go off after playing over hundreds of shows?
(48:00) How to make 25 million people watching your music videos
(57:04) How to get repeated hits and the power of having millions of Youtube subs
(01:01:40) The power of an audience
(01:02:55) Touring as a couple
(01:05:28) The truth about life as a touring dj
(01:12:54) Why djs have no time off
(01:14:38) Fashion colabs and working with a 360 vision
(01:15:48) Misconceptions among people about what it's like to be a dj
(01:16:47) Sacrificing body health and appreciating McDonald's
(01:17:38) How happy are you 1-10?
(01:19:17) What will be G&A's legacy?
(01:21:58) Stay away from music labels!
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Sequel's first episode! - You've probably seen Gary Vaynerchuk if you have a social media account, and may know him as a business personality with a quick wit. But in this episode, we talk about many things Gary hasn't been interviewed on before: his life-changing encounters at airports, getting 5,000 DMs per day, thinking counter-intuitively, and his friends' regrets at 80 years old.
For those who may not be familiar, Gary is a serial entrepreneur, CEO, and social media expert. He's the founder of VaynerMedia, a media agency that works with some of the world's biggest brands, and the author of several best-selling books.
Please subscribe if you enjoyed this episode - it helps the channel get more great guests!
Instagrams
Sequel stories: https://bit.ly/42eR4eu
Gustaf: http://instagram.com/gltore
Gary Vee: http://bit.ly/3lh6Apt
Topics:
(00:00) Intro
(01:19) Cold-emailing Gary
(05:01) Disconnecting for serendipity
(07:29) Self-awareness, risks of copying other people
(11:30) Why Gary doesn't care about his business
(14:40) Miserable PJ owners and redefining success
(16:50) Loving people vs animals
(18:52) How Gary found his passion and people's reactions
(20:55) Taking a financial hit short-term for long-term mental health
(23:38) Gary getting 5,000 messages per day
(24:00) The American Express Platinum Membership
(25:04) The grass wasn't greener
(26:50) When people say you've saved their life
(27:36) Number 1 tip for people starting to get success
(28:46) Building in a crashing economy
(32:29) What Gary believes that others don't
(35:04) Gary's successful but unhappy friends
(36:23) Why Gary wants to buy the New York Jets
(37:33) Gary's struggle with fame
About the American Express Platinum Card: http://bit.ly/3FsJVh1
Nom.ränta 17,99%. Eff.ränta 28,30% vid utnyttjad kredit om 140 000 kr
/ 12 mån. Tot: 172 870 kr. Medlemsavgift 650 kr/mån. (April 2023)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
In partnership with American Express: http://bit.ly/3FsJVh1
Instagrams
Sequel stories: https://bit.ly/42eR4eu
Gustaf: http://instagram.com/gltore
Learn more about your ad choices. Visit megaphone.fm/adchoices
