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In today's episode, I have an incredible conversation with Aimee (@utahtransportation 147k), the social media manager for the Utah Department of Transportation. We dive into how her team transformed a typically mundane and often frustrating topic—road closures and construction—into a viral, share-worthy social media presence.
Aimee breaks down the five key types of shareable content that drive engagement, explains the importance of relatability and humor in creating content, and shares her strategy for leveraging memes, timely trends, and audience insights to educate and entertain. She also talks about overcoming leadership concerns about professionalism and provides actionable tips for content creators looking to connect with their audience and build trust, no matter their niche.
Even if you're not a social media manager, this episode is still jam packed with actionable advice for ALL creators - so don't miss it!
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In today's episode, I talk with Helen (@frownies 300k), a content creator and key player at Frownies, a family-owned brand with a unique history dating back to 1889. Frownies, known as the original wrinkle patches, offers natural alternatives to Botox and has gained a significant following on both Instagram and TikTok. Helen shares how she transformed Frownies’ online presence, growing it from just a few thousand followers to nearly 300,000 on each platform.
Helen discusses the strategies behind building a brand without relying on her personal identity, instead crafting a relatable brand persona and community. We dive into how she uses social media for more than just sales, emphasizing the importance of creating genuine connections through DMs and comments. Helen also explains her approach to managing different content styles across Instagram and TikTok, the impact of viral videos on brand visibility, and the role of community engagement in sustaining audience loyalty. Whether you’re building a business brand or personal brand, Helen’s insights on nurturing community and creating a trustworthy, likable presence are invaluable for anyone looking to grow authentically on social media.
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In today's episode, I sit down with Dr. Tracy Dalgleish (@drtracyd 435k), a therapist, mental health expert, and podcast host with over 400,000 followers on Instagram. Although she’s not your typical social media guru, Dr. Tracy offers valuable insights into maintaining mental health and setting boundaries on social platforms. We dive into her journey from being advised to avoid social media altogether to sharing her expertise on relationships, parenting, and overcoming perfectionism online.
Dr. Tracy also discusses the power of syncing content creation with one’s hormonal cycle and the benefits of cycle-based planning for women. She shares practical strategies for building an authentic community, including the importance of consistency, addressing controversial topics, and knowing when to draw the line between personal and professional life. Whether you’re interested in mental wellness, content creation, or navigating life as a busy professional, this episode is packed with inspiration and practical advice.
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In today’s episode, I’m joined by Kelly Leardon (@walk_like_warriors 1k), a business coach who recently hit nearly $30,000 in revenue with under 1,000 Instagram followers. Kelly proves that a massive following isn’t necessary for big sales and shares the strategies she used to launch her group program successfully.
We dive into her step-by-step process, including her pre-launch seeding tactics, the role of consistency in her Instagram Stories, and how she builds trust with her audience. Kelly also shares how she uses testimonials effectively, nurtures her community through authentic engagement, and offers advice for building a strong business without going viral.
This episode is packed with insights on how small accounts can drive high revenue by leaning into authenticity, knowing their audience, and focusing on results over follower count.
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In today's episode, I chat with Kristen Coffield (@kristencoffield 170k), a coach and successful content creator in the niche of active grandparenting. Kristen has grown her Instagram following to over 150,000 by attracting women aged 50 and above. We explore how she’s built her online business, grown her email list, and transformed her passion into a thriving brand.
Kristen shares her inspiring story of consistency, trial and error, and finding her niche after ten years on the platform. We dive into her effective selling strategies, discuss the importance of niching down, and her journey to monetizing her content even before reaching a massive audience. Kristen also gives valuable insights into creating content that resonates with her demographic and building authentic connections on Instagram.
This episode is packed with practical tips for anyone looking to grow their business, especially for those over 50 who may feel hesitant about social media. Kristen’s approach is a masterclass in leveraging Instagram to build a loyal community and a successful online empire.
Links to everything mentioned:
Hydration: https://theculinarycure.com/newsletter/Book: https://theculinarycure.com/book/Website: https://theculinarycure.com/Media: https://theculinarycure.com/media-kit/
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In today's episode, I sit down with Tam Milledge, an inspiring teacherpreneur who's built a thriving online business while navigating the ups and downs of content creation. Tam shares her unique journey of steady growth on Instagram, amassing over 100,000 followers without ever going viral. We dive into the strategies that have been key to her success, including the power of consistency and how she leverages DM automation to boost engagement and build her email list.
Tam also opens up about the challenges of balancing content creation with a full-time teaching job before transitioning to running her business full-time. We explore how she and her husband teamed up to create a membership platform for teachers, offering resources and tools to help them succeed in the classroom. She talks about how this membership model provides reoccurring revenue and has allowed her to scale her business while maintaining a work-life balance.
From insights on monetizing a niche to tips on repurposing content, Tam’s journey is full of actionable takeaways for anyone looking to build a sustainable business on social media. Stick around to the end, where Tam drops some wisdom for those feeling stuck or overwhelmed with their own content journey.
Tam’s instagram https://www.instagram.com/mrslearningbee Tam’s Website https://mrslearningbee.com/ The Hive: https://hive.mrslearningbee.com -
In today's episode, I have a fantastic conversation with Heather (@thefairytalefoodie 115k). Heather has built an impressive following of over 100,000 by creating whimsical, themed “dinner and a movie” nights, often inspired by Disney. We dive deep into her journey, from experimenting with different content to finding her niche that combines elaborate themed meals with a dash of magic.
We discuss how she broke out of a plateau and skyrocketed her follower count by adding new elements to her content, including cocktail recipes inspired by Disney characters. Heather explains her unique content strategy, which allows her to stay months ahead of schedule, and how she keeps her audience engaged by playing guessing games about the themed recipes she creates.
She also shares her approach to monetization, specifically how she’s made her digital cookbooks a major income source. Heather details her experience using Facebook ads to drive sales and how it gave her the freedom to be creative on Instagram without relying solely on organic growth. Stick around to the end, where Heather offers some empowering advice for anyone nervous about what friends and family think when they’re starting their own journey in content creation.
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In today's episode, I sit down with Dr. Kyle Richmond (@drkyle.richmond 120k), a chiropractor and mobility coach who has grown a following of over 120,000 on Instagram by posting consistently within the strength and mobility niche. We dive into how Kyle stands out in this saturated space and explore his journey of posting a reel every single day for nearly two years. He shares the systems he uses to make daily content creation sustainable while managing a thriving in-person and online business.
We discuss the key strategies that have contributed to his growth, the tools and batching techniques that help him stay consistent, and how he balances quality with quantity. Kyle also opens up about his content hooks that drive engagement and his approach to brand partnerships, explaining how he only promotes products he genuinely uses. Plus, if you’re someone feeling stuck in your content creation process or unsure how to monetize, Kyle offers actionable advice on showing up consistently and learning through trial and error.
This episode is packed with insights into how staying dedicated to a routine can help build your audience and business, and Kyle’s tips for creating a system that works for you are invaluable.
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In today’s episode, I sit down with Meredith (@meredith.vanness 157k) to dive into the world of social media success through consistency and organic growth. Meredith shares her journey of building a dedicated following over several years and how she’s successfully used static, text-based Instagram posts to engage her audience without relying heavily on reels.
We dive into how Meredith has found success using a more traditional Instagram strategy of posting static photos and text posts rather than videos. She shares her thoughts on why this works so well for her community and explains how it fosters a more meaningful connection with her audience. We also touch on topics like mental health, avoiding burnout, and overcoming perfectionism—key issues Meredith regularly helps her clients work through.
Additionally, she provides practical tips for managing burnout, staying consistent, and nurturing an email list, all while maintaining authenticity and a strong connection with her community. If you’re interested in learning how to create and launch a successful online business while prioritizing mental health, you won’t want to miss this conversation!
Grab her freebie here: https://meredithvanness.com/10-tips-self-care
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In today's episode, I’m talking with Amanda (@rawfitnessandnutrition 115k), a fitness coach and nutrition expert who has grown her Instagram following to over 100,000. Amanda shares her journey, from starting out casually posting on social media to consistently building her brand over nearly a decade. We dive into the realistic side of social media growth, where viral moments aren’t the norm, and instead, it’s about serving your audience consistently over time.
Amanda also discusses her path to becoming a successful course creator, with practical advice for anyone looking to create and sell courses. We explore the steps she took to develop her programs, including how she pre-sold her courses, involved her audience in the creation process, and eventually made $20,000 during her launch weekend. Plus, Amanda offers tips on growing an email list, the importance of staying consistent, and how she keeps her audience engaged by sharing both valuable content and personal stories. If you’ve ever wondered how to grow your online business while staying authentic and connected to your audience, this episode is for you.
Amanda's free masterclass: https://www.rawfitnessnutrition.com/optin1717752867740
All of her other freebies and paid offers: https://www.rawfitnessandnutrition.com/store
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In today’s episode, I chat with Justin Stringfellow (@justin.thedj 150k), a DJ who’s mastered the art of growing his social media presence across multiple platforms. Justin shares how he’s built over 100,000 followers on Instagram, TikTok, and YouTube Shorts—each with very little crossover. We dive into how he uniquely carved out his niche, focusing on helping other DJs elevate their craft and social content.
We also explore the specific types of content that work best for each platform and how Justin uses gear like Insta360 cameras and iPhones for high-quality, engaging videos. Plus, Justin breaks down how he monetized his following with a $5 monthly membership for DJs and personal coaching offers.
Whether you're looking to grow your social media or monetize your expertise, Justin's insights on scaling content, creating community, and refining your tech setup will leave you ready to take your online presence to the next level.
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In today's episode, I sit down with Brian Ellwood (@brian.ellwood 7k), a seasoned author and coach who has mastered the art of using books to generate leads for his business. Brian shares his journey from the corporate world to real estate investing, and eventually into online coaching, where he discovered the power of writing books to attract high-ticket clients. We dive deep into the strategies behind using books as a lead-generation tool, the importance of creating evergreen content, and how books can help build a lasting legacy.
Brian also offers practical advice on how to get started with writing a book, even if you’re not a writer, and how to ensure your book aligns perfectly with your business goals. Whether you're an established entrepreneur or just starting out, this episode will inspire you to think differently about how to grow your business.
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In today's episode, I'm sitting down with Lauren Hale (@laurenlhale 475k), an incredibly authentic beauty influencer who's flipping the narrative on what it means to be real on social media. We dive deep into Lauren’s journey from being a kindergarten teacher to growing her Instagram following to over 400,000. Lauren opens up about how she navigated her own struggles with self-doubt, especially after a viral video skyrocketed her to sudden fame, leading to features in major outlets like Good Morning America.
We talk about the importance of setting boundaries, overcoming perfectionism, and how Lauren uses her personal experiences, including the challenges of aging and perimenopause, to connect deeply with her audience. Lauren shares how she’s turned her authenticity into a powerful tool for building trust, all while staying true to her values. Whether it’s makeup tutorials or raw discussions about life’s tough moments, Lauren’s story is a masterclass in showing up as your true self. Tune in to hear her insights on why embracing vulnerability is key to making a lasting impact online.
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In today's episode, I have the pleasure of talking with Jillian of @HBPilates (720k), who shares her incredible journey of pivoting from an in-person business to thriving online during and after the challenges of COVID. Jillian discusses how she transitioned her business when everything shut down, initially offering donation-based virtual classes, which eventually grew into a full-fledged online studio.
We dive into how she managed to stay consistent, even when she felt stuck with her social media growth, and the game-changing decisions she made in early 2023 that led to her explosive growth on Instagram—going from a stagnant following to gaining over 550,000 followers in one year. Jillian also opens up about the mindset shifts that helped her overcome perfectionism and focus on serving her audience, which played a crucial role in her success.
One of the most unique aspects of our conversation is Jillian's experience in creating her own app. She walks us through why she decided to develop it, the challenges she faced, and why it’s been a pivotal part of her business model, allowing her to offer more accessible and tailored content to her audience. Whether you’re curious about scaling your business online, dealing with burnout, or considering launching an app, this episode is packed with valuable insights that you won’t want to miss.
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In today's episode, I am excited to welcome Dr. Lisa Mitro, a physical therapist and run coach who has built a thriving community on Instagram by sharing her journey and expertise. We dive into her unique approach of documenting her experiences rather than positioning herself as an expert right from the start. Lisa explains how this authenticity helped her connect with her audience and overcome imposter syndrome.
We also explore her first successful product launch, a strength and mobility program for runners, and the strategic shift she made from her initial, less successful offer. Lisa shares her sales strategies, including leveraging Instagram stories, testimonials, and engaging with her followers to create curiosity and drive conversions. She provides insights into how she uses data to refine her tactics and optimize her content for better engagement.
Lisa also discusses the evolution of her membership program, from open enrollment to a more structured cart open and close model, and the benefits it brought in terms of managing churn and building momentum. Throughout our conversation, she emphasizes the importance of continually testing and adapting to find what works best.
From using testimonials effectively to balancing her content creation process with a busy schedule, Lisa offers actionable advice for anyone looking to grow their presence and monetize their passions on social media. Her transparent and experimental mindset is a valuable lesson in resilience and strategic thinking.
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In today's episode, I'm thrilled to sit down with Hillary Krueger, an email marketing strategist and expert. Hillary delves into her journey of mastering email marketing and shares her top strategies for building and engaging with an email list. She explains the critical role an email list plays in a business's success, emphasizing how it can be more valuable than social media followers.
Hillary offers practical advice on how to start and grow an email list, create compelling content, and write emails that people actually want to open. She also discusses the importance of nurturing relationships with your audience through email and shares her insights on the best practices for email marketing. Whether you're just starting out or looking to improve your email marketing efforts, Hilary's tips and experiences provide valuable guidance. Tune in to learn how to leverage email marketing to grow your business and connect with your audience on a deeper level.
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In today's episode, I'll dive into my entire sales funnel on Instagram and via email, answering questions directly from you, my listeners. We'll start by defining what a sales funnel is and its importance in converting social media followers into customers. I'll break down my sales funnel step-by-step, explaining how I leverage Instagram posts and DM automation to drive traffic to my email list.
You'll learn about my posting strategy, where I maintain a balance of 20% promotional content, and the rest focused on engagement and growth. I'll highlight the effectiveness of DM automation over traditional "link in bio" methods, sharing my preferred tool, ManyChat, and how it simplifies delivering free resources to my audience.
I'll also discuss the crucial role of landing pages and email lists in the funnel, emphasizing simplicity and effectiveness. With tools like Stan, you can streamline your entire funnel process, from capturing emails to delivering freebies and managing your email list.
Lastly, I'll share recent changes in my email marketing strategy, moving from an aggressive approach to a more value-driven, nurturing method. Tune in to get a comprehensive look at creating an effective sales funnel and turning your followers into engaged customers.
Sign up for your free 14-day trial with Stan HERE
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In today's episode, we're diving into the world of social media moneymaking with my guest, Sami, the owner of the largest Vanlife community on Instagram, @project.vanlife (1.5M). Sami shares his journey from flipping Instagram accounts as a teenager to building a thriving online community with over 1.5 million followers.
We discuss how he navigates the challenges of running an aggregate account in light of Instagram's new policies and his strategies for continuing to grow and monetize his page. Sami emphasizes the importance of creating share-worthy content and how focusing on shares can significantly boost engagement.
Sami also breaks down his successful use of DM automation and email marketing funnels to convert followers into customers. He highlights the effectiveness of offering free resources to build an email list and using a structured sales process for high-ticket offers.
If you're looking to learn from someone who has successfully built and monetized a massive social media following, this episode is packed with actionable insights and practical tips. Join us as Sami reveals the secrets behind Project Vanlife's success and how you can apply these strategies to your own social media endeavors.
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In today's episode, I'm thrilled to introduce Kate (@yourbffkate 8k), an expert in leveraging virtual assistant roles to maximize income and efficiency in business. She's not just a virtual assistant coach; she’s an innovator in making entrepreneurial tasks manageable and profitable.
We dive into the nuances of becoming a virtual assistant, discussing everything from the basics to intricate strategies that can turn your skills into income. Kate highlights the importance of understanding what a virtual assistant does, how to set your rates, and where to find your first clients. She shares invaluable tips on managing a virtual workspace and balancing multiple clients to optimize productivity and revenue.
This episode is packed with actionable advice, making it a must-listen for anyone interested in turning their organizational skills into a career or anyone looking to streamline their business operations effectively.
50 Services You Can Offer as a VA (Even As a Beginner) Freebie: https://yourbtsbff.myflodesk.com/freebieLooking for a VA and wants to connect with our graduates: www.yoursbtsbff.com/bts-bff-connectWebsite: https://www.yourbtsbff.com
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In today's episode, I'm thrilled to delve into a discussion with @zee.slingsby, a phenomenal entrepreneur who has mastered high-ticket sales with a relatively modest social media following. Zee's journey is particularly inspiring as she's transformed a follower count of just 10,000 into a business that generates over half a million dollars in revenue! We'll explore her unique strategies for selling high-value products and services, emphasizing her authentic, non-pushy sales approach which she describes as feminine. This style resonates deeply with me, and I believe it will with you too, as it aligns with the idea of selling through genuine connection rather than aggressive tactics.
We'll also touch on the pivotal moments when leaving a secure corporate job to pursue entrepreneurship full-time. Zee will share the challenges and mental shifts necessary to make that leap and how she navigates the world of social media to build and sell without a large audience. This episode is packed with insights on leveraging a smaller platform for significant business impact, a testament to the power of quality over quantity in the digital age.
Zee's Clarity Call FREEBIE: https://stan.store/zmunjy/zee_slingsby_crushclaritycalls
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