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I speak with George Harte, the co-owner of Push Pull, about the steps they have taken in their streetwear brand to cultivate a community of loyal customers that show up on drop day.
Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job: https://www.elijahdelporte.com/daily
Major Talking Points:
Replying to DMs of audience and customers as a brand ownerHow to create in-person events with little-to-no resourcesHow to sell an ideology that unifies like minded individualsHow to make more money, selling more garments, to the same amount of customersHow to nurture customer loyalty and encourage repeat buyers -
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Ethan Dichoso, the co-founder of Fitdrop, comes onto the show to speak about his new app, FitDrop, and how it can be used by clothing brands to sell more garments.
Major Talking Points:
Fitdrop: how the app works from the perspective of it's usersThe App For Fashion Brands: How does FitDrop support fashion brands and functions that can help you sell more garment The Future: What's to come for FitDrop and how are it's founders planning on creating leverage for clothing brands?Download Fitdrop from your app store
Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: [email protected]
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Major Talking Points:
Ideation Routine: How to create content consistently in a routine by writing and what to write about that is on-brandCreating, Not Brainstorming: The importance of starting to create as you brainstorm and not just sit there and thinkIdea Capture: How to capture ideas so you don't lose them.Creating Visual Content: How to turn your written content into visual formsJoin the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: [email protected]
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Major Talking Points:
Before Clothing Drop 1: The importance of writing down where you want to be before you even start (or along the journey if you haven't already).Market Research: How to go about conducting market research of other clothing brands in your spaceIdea Generation And Capture: How to generate ideas then capture them effectively so you can use them for inspiration at a later date.Differentiating Yourself: How to differentiate your brand in a saturated fashion market.Foundational Expectations:Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: [email protected]
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On this episode of Street Cred, I speak with Leo Wannasit, the designer behind MOB Melbourne about why you shouldn't do pre-orders for your next clothing drop.
Uni vs YouTube: Is it still necessary to go to university to study fashion or design, or can one learn it all from YouTube?
The Soft Entry: How to test the market and go beyond your product when entering the world of fashion
Stop Pre-Ordering: A business case for ordering your garments upfront.
Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: [email protected]
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Major talking points:
Brand before product: The importance of crafting a brand and how you can use it to inspire clothing collections.The art of story selling: How to create stories to go viral and, ultimately, sell more garments on your next clothing drop.Content Strategy: How to use content pillars to streamline the content creation process, cutting the time in half.Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: [email protected]
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Major talking points:
The Golden Content Ratio: How much should you post about your product?What to Post Instead: When you aren't posting about your clothing product, what do you talk about?Building a Brand: How to sell the brand before the product and, ultimately, cultivate customer loyalty.Improving Important Metrics: How to increase your chances of virality and improve engagements.Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: [email protected]
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Major talking points:
How to be more consistent with content creationHow to find a balance between quality and quantity when creating contentHow to create content that builds a community of superfansHow to overcome perfectionism when creating contentHow to make a content creation schedule and stick to itJoin the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: [email protected]
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In this episode of Street Cred, Elijah introduces the podcast, the topics that are covered on the show, and a little about how he helps streetwear brands turn their audience into a community.
Join the daily email laser focused on help streetwear professionals like you turn your audience into a community all on your own.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: [email protected]
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Bad Influence:
https://www.instagram.com/badinfluence_yvr/
https://www.badinfluence.ca/
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Instagram: @elijahdelporte
Let's get in touch
For inquiries, feedback, or questions, email [email protected]
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Most of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical.
If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buying comfort or aesthetics. He believes the pillow is the solution to fulfil these greater purposes.
Understanding the root of Greg's motivated to buy can help a seller sell better! For instance, marketing is focused on what Greg really cares about.
Clothing many is to fulfill the greater unsaid purpose of status (or identity). We buy clothing not for the clothes themselves, but for what they say about us.
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Instagram: @elijahdelporte
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The buying power of a customer is drastically increased if they are buying, not so much for the design of the garment, but for what the garment speaks about the one who wears it.
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Instagram: @elijahdelporte
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Argument: Running a streetwear brand is about making the best designs possible.
True, design is important. But not as important as you may sell it to be.
A streetwear brand's designs should not be their primary selling point.
Take Nike, for example. Nike's primary selling point is not their designs. In fact, on social media, you will hardly see a product photo. It's because it doesn't matter what Nike designs - people will buy it.
Nike has become so prominent in defining their identity to the world that they are now a leader in the evolution of streetwear design. And yet they still don't primarily market their designs!
Come again - prominent in defining their identity.
A design trend becomes prominent because a prominent brand has designed it to be so. To market your brand's identity is to market your brand's designs.
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Instagram: @elijahdelporte
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A common pattern is that many streetwear brands experience great sales in the beginning. Friends and family purchase garments and before you know it, you're sold out. These are the people that buy because of YOU, and we love'em for it.
Though once this dwindles, and I assure you it will if not already, you are left with nothing. The customers you gain from here on out are known as loyal customers because buy because of THEMSELVES.
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Instagram: @elijahdelporte
Let's get in touch
For inquiries, feedback, or questions, email [email protected]
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This episode features a conversation I had with Brock Kennedy. Founder of streetwear brand, Devon Street. We speak about how to sell the sizzle, not the sausage. In other words, selling an emotion instead of a product to a world that desires deep emotional connection. Let’s unpack how the big guys approach the business of streetwear.
Devon Street:
Instagram @devonstreet_
Website: www.devonstreet.au
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Instagram: @elijahdelporte
Let's get in touch
For inquiries, feedback, or questions, email [email protected]
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Unsure of some content experiment ideas for your streetwear brand? Email me ([email protected]) your social links and I'll help you workshop some ideas that are yours to keep for free.
Join the Mailing List: https://bit.ly/3eddf0B
Instagram tips: https://bit.ly/3Cnqsvw
The Street Cred Podcast: https://bit.ly/3rZONDf
Let's work together (Content Strategy): https://bit.ly/3ysHibs
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What is the Three Pillar Strategy? The Three Pillar Strategy is a type of content strategy allowing streetwear brands to communicate specific brand values, beliefs, and embodied lifestyles on social media platforms through a number of visual mediums.
Each content pillar must...
be aligned with your streetwear brands specific beliefs, values, and embodied lifestyle
be executable and sustainable within the full-time schedule that comes with running a streetwear brand
have the ability to be expandable and broken up into smaller content pieces
Not sure how to incorporate the Three Pillar Strategy into your streetwear brand? Email me ([email protected]) your social links and I'll help you workshop some ideas that are yours to keep for free.
Join the Mailing List: https://bit.ly/3eddf0B
Instagram tips: https://bit.ly/3Cnqsvw
The Street Cred Podcast: https://bit.ly/3rZONDf
Let's work together (Content Strategy): https://bit.ly/3ysHibs
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This episode features a conversation I had with Madi Williams, founder of streetwear brand, MEW clothing.
We speak about how she has created a culture through her brand and used a mission statement in creating content.
Creating content on a budget is a strong suit of Madi’s, so don’t be surprised if you come away today with some practical and inexpensive content creation ideas.
Enjoy today's episode? There's more:
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Instagram: @elijahdelporte
Let's get in touch
For inquiries, feedback, or questions, email [email protected]
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This episode features a conversation I had with Jasper Mutimer - Founder of streetwear brand, Mutimer. Conveniently named!
We discuss what it means to steal like an artist! This is garment designs and social media content. Additionally, featured are some practical ways to apply inspiration to your clothing and how you present it to the world!
So, If your streetwear brand is on social media - this episode is for you.
Enjoy today's episode? There's more:
Join my mailing list
Instagram: @elijahdelporte
Let's get in touch
For inquiries, feedback, or questions, email [email protected]
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