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When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!
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Destination dealership? Let's talk live events.
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What does your social media profile say about your dealership to customers? We answer this question and more on our latest episode. Join us!
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With the Detroit Auto Show moving to the summer months, the Houston Auto Show is looking to step in and up to an amazing opportunity. This week, we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.
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It's time to take the plunge! Join us on our 20-mile march and discover why consistency is the best friend of success.
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Is your dealership growing? Listen to this week's episode where Jim speaks to having the right ratios in the automotive space.
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With the recent release of Ford v Ferrari, there is no better time to discuss the subject of speed. Consider this -- do you want to be First to Market or Fast to Market?
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In our first Q&A session, we answer all of your questions and even get a Super Bowl prediction!
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Successful automotive advertisers adjust to meet and greet consumers at the moments that matter most. Listen in to consider what it will take for you to make 2020 your best year yet!
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As Facebook and Google recently released playbooks, Jim and Laura share their very own Dealer Playbook. From breaking the client's marketing into different funnels to leveraging Google's metrics and zip codes, the team walks us through their approach, to ensure successful operations for their clients.
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Jim talks with Jenine Loving-Drake about five innovative elements that give smart automotive advertisers a competitive edge. From Over The Top (OTT) Advertising, to Facebook and Google and then back around to YouTube -- which may be the most substantial OTT element out there. If you haven't listened to our podcast yet, this is a great one to get you started!
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Jim combines old and new school when he takes on the marketing fundamentals of Digital Retailing. Are you explaining the process, or are you delivering a more sales-minded approach via Price, Promotion, Product, and Place?
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Laura Mellencamp joins Jim to walk through the alphabet soup of acronyms that car dealers encounter every day. Marketing jargon can be a language of its own. Do you speak Automotive Advertising?
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