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Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me.
Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like found family.
Which is why I squealed with joy when Penn Cole said sheād join me for this podcast conversation! And yetāwe kept it 99% about book marketing for authors.
You may or may not know that my boyfriend is a nonfiction book editor. So when I tell you I hear lots of tips, strategies, advice, & avoidable mistakesāI mean it!
This is a conversation Iām delighted to bring you because there simply arenāt enough conversations being had about book marketing for authors.
Join Penn & I as we discuss marketing strategies for indie authors, how marketing has changed since she became traditionally published, tips to build lasting connections with readers, & so much more!
Connect w/ Penn:
Website
Instagram
Links:
Spark of the Everflame
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Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! Butā¦ the main objective was to explore something she doesnāt feel strong ināSEO & blogging.
I canāt thank Eman enough for joining me for this Hot Seat / Q+A style conversation! Her transparency opened up a great dialogue about exactly how we can come back to blogging after a bit of a hiatus, what steps to take to repurpose an email as a blog (or vice versa), & even explore SEO terms like ādomain authorityā & ābacklinks.ā Grab a notebook & letās get into it!
ā Access the full show notes!
Connect w/ Eman:
Website
Links:
Plausible Analytics
Podcast SEO Download
Keysearch.co
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Eksik bölüm mü var?
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Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because Iāve got a special guest here with me & weāre in full geek-out mode about all things case studies!
Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but sheās secretly a data loverāandāway ahead of the curve when it comes to making smart use of case studies.
In this conversation, we dig into adding SEO to existing case studies, the first step to take to create your next case study, and the benefits of creating case studies for different learning styles. Youāre 1000% gonna to need to bookmark this episode & return to it in the future. Youāve been warned š
Connect w/ Chelsea:
Case Studies Page
ā Get the full show notes here!
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Storytelling doesnāt just happen with wordsāit can happen through other artistic mediums. For Rubeena Ianigro, card making & enamel pins have been some of those creations.
I remember meeting Rubeena way back in 2019! We hadnāt caught up in about 5 years *gasp*
Tune in to hear how inner work, creativity, & listening to her intuition has been deeply impactful for Rubeena to build the life & business of her dreamsāwhile being a mom and taking care of herself. Itās beyond inspirational!
Connect w/ Rubeena:
Instagram
The Gray Muse
ā”ļø Get the full show notes here!
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This episode is going to really tie my 2 worlds togetherāSEO & spirituality. And Iām so excited! But things are always better with friendsā¦
Meet: Alexandra Granato-Garcia šŖ©
Iāve been fortunate enough to work with Alexandra several times over the last year with a variety of her offersāincluding somatic therapy!
I wanted to have her on the podcast because somatic therapy can be deeply healingāon a personal and generational levelābut it can also be pretty intimidating if youāre newer to this idea.
In todayās conversation, Alexandra & I get into what somatic therapy is, how weāve both found it to be supportive during intense life moments, & how it can be an incredible modality for business owners! Weāll see you on the other side!
Connect w/ Alexandra:
Website
ā”ļø Get the full show notes here!
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
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Find B on: Instagram, YouTube, Threads, LinkedIn
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About 2 minutes after I opened Nicole Odenās emailāI asked her to join me on the podcast! Iād never had anyone bring up the legal considerations for collaborations. Besides, we were long overdue for a catch up conversation (about 4 years š overdue to be exact).
Nicole & I met years ago in a networking group (quite fitting given the topic of todayās episode!) & never fell out of touch. Seeā¦ Iām super picky about who I choose to do collaborations withāincluding guests I introduce you to on this podcastāand today youāre going to learn why that is so critical to the health & success of your business. And other legal considerations you should take into consideration for various types of collaboration opportunities!
Connect w/ Nicole:
Website
ā”ļø Get the full show notes!
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
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Find B on: Instagram, YouTube, Threads, LinkedIn
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š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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Youāve heard me share that 2024 has been an incredibly intense yearā¦ Today, I want to introduce you to one of the people whoās supported me during this part of my journey in the hopes that you find healingāor at least hope.
Jen Donlin is a Tarot Reader, Reiki Master, & Spinal Energetics Practitioner. Iāve only known her for a few months, but you wouldnāt guess that by the impact sheās had on my personal and professional growth! In this episode, we dive into Jenās work, what a Spinal Energetics session is like (from my perspective), specific examples of the shifts that happened because of this work, & what itās like to be a spiritual entrepreneur.
Connect w/ Jen:
Instagram
ā”ļø Get the full show notes!
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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Welcome to the end of 2024, friend. We made it! Whatever in the world youāve experienced this yearāgood, bad, somewhere in the middleāyouāve arrived.
Personally, I tend to share more once things have happened. I typically stay quiet as things are trucking along & then share once everything has come to a close.
So thatās what this episode is! Iām giving you a vulnerable peek BTSāpersonally & professionallyāof what went down in 2024.
My hope is that, if youāve felt any of these feelings or experienced anything similar this year, you feel less alone. ā¤ļø
I mention some amazing people, programs, & products in the episode, you can find them all here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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Brain.fm (1 mo. free!)
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Book of the Mo. Club
(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ā¤ļø)
š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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There's a lil bit of everything in hereāSocial media, SEO, blogging, copywriting, mindset, nervous system, legal, case study, client experience, branding. Iām sharing the ep. + timestamps to go to for the actionable tip mentionedā¦
These are in NO particular order!Find the 12 episodes of The Basic B Podcast to revisit from 2024 here! I hope you take the time to at least go back & revisit ONE episode.
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
Often mentioned:
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Styled Stock Society
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Book of the Mo. Club
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Change is scary AF. But change as a business owner? Triple the scary factor! And yetā¦ there are times when it is so painfully obvious that this. aināt. it. anymore.
So how can we as entrepreneurs 1. be more aware of whatās not working & what that means, and 2. embrace changes like business pivots & identity shifts?
Allow me to introduce my friend & very first business coach, Meg Yelaney! Business remodels are her jamāand not only thatāsheās experienced several transformations of her own business. Her entrepreneurship journey has shockingly NOT been a straight line & she wants to normalize that bumpy ride.
Most of all, Meg wants to support you in creating a business that supports the life of your dreams! Bust out the notepad friend, youāre gonna need it. š
ā”ļø Get the full show notes!
Connect w/ Meg:
Instagram (business coaching)
Instagram (twin motherhood)
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ā¤ļø)
š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
š² Text me! (Seriouslyājust click this)
Youāve heard it on the show beforeāthe importance of intention. Wherever you place your focus, that will blossom. Putting your focus & intention on all the problems you expect to have? Coolāyou just watered that patch of grass. Want to plan for the good? Yay! Youāre going to love this conversation with Gisell Paula James! Sheās sharing how we can begin optimizing for the most amazing client experience using this concept of intentionality. Even better, she walks us through what those opportunities look like for social proof and storytelling and SEO. (Word to the wise ā this is a thought-provoking episode, so more than likely youāll want to revisit this conversation!)
ā”ļø Get the full show notes here!
Connect w/ Gisell:
LinkedIn
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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You may be surprised to read that the Mind-Body-Spirit connection can show up and support your branding. (I know I was!) But once I sat down to discuss the topic with Erin Davis, it all clicked into place & made perfect sense! Erin shares how a strong brand strategy supports marketing on days youāre just not feeling it, how it makes content marketing easier, & even walks you through an exercise to identify or go deeper with your why-how-what of business. You know authenticity is critical to business success in 2024 & beyondāthis conversation is the bridge thatāll help you embrace & embody what makes you you faster!
ā”ļø Get the full show notes here!
Connect w/ Erin:
Website
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
Often mentioned:
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Styled Stock Society
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Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
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Book of the Mo. Club
(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ā¤ļø)
š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
š² Text me! (Seriouslyājust click this)
Admittedly, Iām not the best at keeping up with all of the changes in the SEO world as they unfold. In just the last year, there have been Google updates, AI has taken off, & so much more. My happy place is in supporting CEOās as they solidify their SEO basics, which is why Iām so grateful to have SEO pros like Laura Jawad around me! Laura joins me to share how generative AI is reshaping the SEO landscape, what we need to be paying attention to with user engagement, the importance of a robust digital ecosystem, & where to go once youāve taken care of those SEO basics on your site. Youāre not gonna want to miss this jam-packed conversation!
ā”ļø Get the full show notes here!
Connect w/ Laura:
Website
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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Knowing what to tasks to prioritize in order to improve your SEO soundsā¦ daunting. (I felt the same way when I jumped into SEO!) For those of us (š) with never-ending to do listsāboth personally and professionallyāadding something else like SEO doesnāt sound appealing in the least. Wellā¦ thatās before you hear my conversation with Sarah Light! Thatās because as a mom of five & a business of her own, Sarah knows a thing or two about prioritization & productivity. (She also knows the power of SEO.) Not only is she joining me inside SEO & Grow š± as a guest expert, we created this podcast episode so everyone could have access to a timeless SEO resource.
ā”ļø Get the full show notes here!
Connect w/ Sarah:
Instagram
Join SEO & Grow š± ā the group coaching program for CEO's who want to monetize their magic & stop giving ALL their precious time to the algorithm! (Join us for Month 1 & ensure your website SEO strategy is solid for just $400 š)
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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Styled Stock Society
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Book of the Mo. Club
(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ā¤ļø)
š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
š² Text me! (Seriouslyājust click this)
There are so many benefits to business owners who take the time to optimize their website SEO strategy! It can help them spend less time on social media, attract more ideal clients, grow their email listāthe list goes on & on. And thatās exactly why I want to introduce you to Laura Litwiller! Sheās a Career Coach for Teachers and one of my recent SEO clients. In this conversation, youāll hear why Laura decided it was time to improve her SEO, what she learned about keyword research, & how things look just 3 months later! Then Laura turns the tables & asks me questions about SEO!
ā”ļø Get the full show notes here!
Connect w/ Laura:
LinkedIn
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
š² Text me! (Seriouslyājust click this)
Youāre wondering what exactly this SEO & Grow group coaching experience is all about & what to expectāand Iām here to tell you! In this quick lil solo episode, Iām taking you BTS of my newest SEO experience for entrepreneurs. This is a time-sensitive episode, so I suggest you throw me in 2x & click below to join the waitlist! I would love to see you inside š
ā”ļø Get more info about SEO & Grow š±!
Mentioned Links:
Private SEO Podcast
SEO Sprint
Blogging email course
Podcast SEO Download
DFY SEO Optimization
SEO 1-off Call
Contact Brittany:
Voxer @beehere
Telegram @brittany_herzberg
Instagram
Email
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
š² Text me! (Seriouslyājust click this)
Case studies are an incredibly powerful marketing toolāespecially for service providers. Think about itā¦ itās the one way someone gets to ātry before they buyā with a service. Joining me today is Erin Ollila, a fellow SEO strategist & copywriter! Sheās sharing the best ways to use case studies for your business, how to optimize them for SEO, if itās better to create a case study as a blog post or web page, AND what data you should be tracking after you hit āpublish.ā
Connect w/ Erin:
Instagram
ā”ļø Grab all the links & resources mentioned in this episode here!
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
š² Text me! (Seriouslyājust click this)
What do SEO & spiritual hypnotherapy have in common? Although they seem far apart, both exist to support entrepreneurs. All sorts of āissuesā show up in business that are impacting our personal livesāand vice versa. If this is the first time youāre hearing about hypnotherapy, I hope youāll stay & join me in this conversation with Leo Max! We touch on authenticity, marketing strategies, getting referrals, & what Iāve experienced during hypnotherapy with Leo.
ā”ļø Sign up for the next Group Hypnosis with Leo!
Connect w/ Leo:
Instagram
ā”ļø Grab all the links & resources mentioned in this episode here!
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
Often mentioned:
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Styled Stock Society
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Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club
(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ā¤ļø)
š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
š² Text me! (Seriouslyājust click this)
Having a safe, approachable, fun way to put your focus on money will completely change your relationship to it! And that will show up in your bank account, personal life, and business. I would knowāIāve done this with support from Natalia Benson & her MWMM membership!
Finding a money mentor who spoke my language & was excited to hold my hand through the process has been life-changing. Truly! Iāve hit my highest revenue generating month while working with Natalia. But most importantlyāIāve completely transformed my relationship with money. Iāve addressed subconscious beliefs, stopped fearing my finances, & been able to learn about money through the lens of astrology.
I read all the books, but having a supportive space full of like-minded women was the catalyst I never knew I needed. Maybe itās just the thing for you, tooā¦ Join Natalia Benson & I for this dual interviewāI ask her Qās about MWMMās origin and methods & she turns the table to ask me about my experience inside the MWMM membership!
Connect w/ Natalia:
Instagram
Website
ā”ļø Grab all the links and resources mentioned in this episode here!
Get SEO to work for youāwith done for you SEO Optimization from SEO copywriter, Brittany Herzberg. More details here!
Supercharge your podcast show notes with SEOāand easily turn podcast episodes into blog posts with templates & training videos created by SEO podcaster & copywriter, Brittany Herzberg!āāā
Find B on: Instagram, YouTube, Threads, LinkedIn
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Book of the Mo. Club
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š This podcast is brought to you in partnership w/ Leah Bryant Co.... -
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Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketingāwe felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based on our energy and the amount of fun weāre having.
Grab all the links and resources mentioned in this episode at: https://brittanyherzberg.com/blog/how-to-find-the-fun-marketing-strategies
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Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by Following the show and/or leaving a rating or review on Apple & Spotify!
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