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In these ‘SHORTS’ episodes of my podcast, I select my favourite moments from previous episodes. This one comes from episode 177, with innovation strategist Frank Mattes, where he addresses how to identify and build the kind of teams that don’t just execute, but innovate.
Once you’ve listened to the ‘SHORT’, why not click the link below and tune in to the full episode?
Enjoyed The Short?
Listen to the full episode here.
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In today’s episode, I offer a fresh perspective on one of the concepts I’ve shared time and time again: leadership is not about having all the answers.
Using the metaphor of a lighthouse versus a radar, I explore the subtle but powerful shift in mindset that enables great leaders to navigate with agility, listen deeply, and respond wisely.
Where the lighthouse stands still and broadcasts in one direction, the radar constantly scans, listens, and adjusts.
That’s what today’s most effective leaders do: they ask more than they tell.
In this short episode, you’ll learn:
Why strong leaders don’t need to have all the answers The power of asking questions over giving instructions How this mindset shift can unlock new insights, ideas, and engagement A memorable “brain tattoo” to guide your everyday leadershipBen AI – Your Free Leadership Coach, Anytime You Need It
Leadership doesn’t always happen between 9 and 5, and support shouldn’t either.
That’s why I created Ben AI, and more importantly, why I’ve made it completely free to use.
Ben AI is your on-demand leadership coach. It is built to offer practical, grounded advice whenever you need it, whether it’s a quick tip before a difficult conversation or guidance on how to motivate a struggling team member.
It’s the result of years of coaching, real-world experience, and a deep belief that great leadership support should be accessible to everyone, not just those with big training budgets.
Ask questions, get personalised advice in seconds Available 24/7, because leadership isn’t always a 9-5 job No cost, no catch—just support when you need itAccess Ben AI here. https://www.delphi.ai/benmortonleadership
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In this episode of The Leaders Kit Bag, I’m exploring one of the most common – and overlooked – growth challenges in scale-ups and fast-moving organisations: leadership bottlenecks.
As Marshall Goldsmith put it, “What got you here won’t get you there.”
That insight rings especially true for leaders in high-growth businesses. The truth is, the biggest barrier to scaling often isn’t sales, operations or even funding – it’s the leadership capability within the organisation.
You’ll learn:
Why your mindset must evolve as your company grows How to move from being the “hero” to becoming the “enabler” The power of autonomy, accountability and psychological safety Why developing the leadership layer around you is non-negotiableIf you’re serious about scaling your business, you can’t do it all yourself.
You need more leaders, not just more followers – and that means letting go, building trust and investing in leadership at every level.
The Leadership Capability Scorecard
Scaling your business starts with scaling your leadership.
The Leadership Capability Scorecard is a free tool that helps you assess your team’s leadership strengths and highlights what might be holding growth back.
It takes just five minutes – and gives you instant, actionable insights.
Start now: https://ben-darwj4ma.scoreapp.com
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In this episode of The Leaders Kit Bag, I’m digging into a common but critical leadership flaw: becoming the bottleneck in your team’s decision-making process.
When every decision must run through you, progress stalls, opportunities are lost, and teams become disengaged.
Drawing on principles from military leadership and practical business tools, I’ll show you how to break that logjam and build a team of empowered, capable decision-makers.
In this episode, you’ll learn:
Why ego and fear are the hidden drivers behind over-controlling leadership How to apply Susan Scott’s Decision Tree (read my blog) to streamline team decisions https://www.ben-morton.com/the-decision-tree-a-smarter-approach-to-delegation/ What the military principle of Mission Command can teach us about effective delegation How to give up control without losing oversightBy giving others the autonomy to lead within clear boundaries, we not only free ourselves up to focus on what really matters – we also grow more leaders in the process.
The Leadership Capability Scorecard
If you’re ready to find out exactly where your leadership strengths lie – and where you might be holding your team back – complete the Leadership Capability Scorecard today.
It’s a quick, free tool that gives you powerful insights into the collective leadership capability of your team across nine key areas.
Complete the scorecard here in just 5 minutes and get your results immediately.
https://ben-darwj4ma.scoreapp.com
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Welcome to the very first episode of Leading the Scale-Up — the new podcast series from Ben Morton, leadership coach, keynote speaker, and host of The Leader’s Kitbag.
This show isn’t about leadership theory.
It’s about the real-world challenge of scaling a start-up or growing a business within a business — and what it takes to lead through the chaos.
In this episode, I’m joined by Frank Mattes, award-winning thought leader and creator of the Lean Scaleup framework.
With over 20 years of experience helping companies like Airbus, BASF, and Allianz scale innovation into commercial success, Frank shares the hard truths and actionable tactics behind building new business models within corporate settings.
In this episode, we explore:
The four stages of the scaling journey — from discovery to profitable growth. Why 29 out of 30 corporate start-up initiatives fail, and how to shift the odds in your favour. The friction between ‘Red Shirt’ operators and ‘Blue Shirt’ innovators — and how to build the bridge. Why culture isn’t an afterthought but a non-negotiable foundation for scaling. What makes a great “ambidextrous leader” — and how to find or develop them inside your org.You’ll also hear powerful corporate stories, including:
The real story behind Kodak’s collapse (and how Fujifilm quietly succeeded). How Amazon’s early leadership principles laid the groundwork for global innovationWhether you’re an MD, CEO, or newly tasked scale-up leader, this episode is essential listening.
Your Key Takeaways:
How to spot the difference between innovation theatre and meaningful transformation When and how to protect the core business while launching something new The leadership mindsets and structures that make scale-ups succeedDiscover the Strength of Your Leadership Team
Scaling a business isn’t just about systems and strategies — it’s about leadership.
If you're wondering whether your organisation truly has the leadership capability to scale, take the FREE Leadership Capability Scorecard.
In under 10 minutes, you'll get a tailored report showing how your team performs across nine essential dimensions of leadership — and where to focus next.
Complete the Scorecard Now
Gain instant clarity on your organisation’s leadership strengths — and what might be holding you back.
Learn More About Frank Mattes
Explore the Lean Scaleup framework and grab a free chapter of his book at: www.leanscaleup.com/book
Lead the Change — Share This Episode
If you enjoyed this episode, please share it with a colleague and leave a review. It helps others find the show — and ensures more leaders scale with success, not stress.
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In this episode of The Leaders Kit Bag, I’m tackling one of the most common – and costly – challenges leaders face: the “Too Busy to Lead” cycle.
If you often feel there’s no time for the leadership work you should be doing – coaching your team, thinking strategically, or planning ahead – that’s a major red flag. Because when leadership gets deprioritised, performance stalls and teams disengage.
In this episode, you’ll learn:
Why confusing busyness with effectiveness is a leadership trap How to audit your calendar and reclaim time for what matters The importance of time-blocking for leadership activities How to shift from doing to leading through coaching and developmentIf you’re ready to step back, think more clearly, and lead more effectively, this episode gives you the practical tools to get started.
The Leadership Capability Scorecard
Great leadership starts with knowing where you are now.
The Leadership Capability Scorecard is a free, five-minute tool designed to help you assess your team’s leadership strengths – and uncover the areas where you might be stuck in the “too busy to lead” cycle.
Take a moment to reflect, recalibrate, and take control.
Start now and get your personalised results instantly:
https://ben-darwj4ma.scoreapp.com
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In this episode of The Leaders Kit Bag, I shine a light on a common leadership pitfall: the Super-Manager Trap.
It’s the belief that the productivity of your team or business is directly linked to how hard you work. But the truth is, the harder you push, the more you might be holding everyone else back.
I’ll walk you through why this happens, how it impacts your team’s growth, and the practical steps you can take to shift from Super-Manager to strategic leader.
In this episode, you’ll learn:
Why trying to “do it all” limits your team’s success (and your own) The 70% rule and how it can free up your time instantly A simple framework to identify what only you should be doing How coaching your team boosts long-term capability and resultsThis is about leading smarter – not faster or harder – and creating space to focus on the things that really move the needle.
The Leadership Capability Scorecard
If this episode resonated with you and you’re ready to lead with more impact (and less overwhelm), take my free Leadership Capability Scorecard.
In just a few minutes, you’ll get a personalised report showing your leadership strengths, areas for growth, and what to work on next.
Start the scorecard here and discover how to lead at your best:
https://ben-darwj4ma.scoreapp.com
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We often hear that high performance comes at a cost—but is that really true?
In this episode of The Leaders Kitbag, I challenge the outdated notion that success is only achieved by working longer, harder, and faster.
Instead, I explore what it truly takes to deliver sustainable high performance—both for ourselves and the teams we lead.
You’ll discover:
Why working smarter—not just harder—is essential for long-term success. The leadership failures that can lead to burnout and how to avoid them. How to focus on effectiveness over effort to drive real impact.Sustainable high performance is a leadership responsibility.
Sustainable high performance isn’t just an individual challenge—it’s a leadership responsibility.
The way we model balance, recovery, and focus directly influences our teams and organisations.
How well is your organisation set up for scale?
Find out by completing my free Leadership Capability Scorecard here.
Designed for senior leaders and HR professionals, this scorecard provides a clear snapshot of your organisation’s leadership capability—helping you identify strengths and gaps that could either support or hinder your scale-up plans.
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In this episode of The Leaders Kitbag, I reveal why underperformance often isn’t about people falling short, but about systems and processes that haven’t evolved with your growing organisation.
I share insights on how the approaches that once worked for a small team may fail at scale, and why it’s all too easy to falsely attribute the blame on individuals when the real culprit is a misaligned environment and culture.
You’ll learn:
Why outdated systems and processes can cause performance to slip. How a growing organisation’s needs differ from those of a start-up. The importance of looking beyond individual effort to assess the wider performance environment.Get Your Leadership Capability Scorecard in Minutes
Discover your organisation’s leadership strengths and gaps by completing my free Leadership Capability Scorecard here.
Designed for senior leaders and HR professionals, this scorecard will provide you with a clear snapshot of how your leadership capability supports—or may be hindering—your scale-up plans.
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When a team member falls short of expectations, it’s easy to point the finger of blame at them.
But the best leaders ask themselves a different question: What was my role in this?
In this episode of The Leaders Kit Bag, I explore the concept of radical accountability—taking full ownership of your team’s performance.
Instead of blaming individuals, we must identify and address the leadership gaps that may be causing underperformance.
Here are four key leadership gaps that could be holding your team back:
Hiring and Onboarding Mistakes – Were you diligent in the hiring process? Did you give new team members the support they needed to succeed?
Lack of Clarity and Standards – Have you been explicit about what good looks like? Have you set clear expectations for tasks and behaviours?
Insufficient Support and Coaching – Leadership is about enabling others to perform. Are you actively supporting, developing, and coaching your team?
Your Own Energy and Mood – Emotional contagion is real. Your state of mind influences your team’s performance—are you leading with positive energy?
Your Challenge: Pick one of these four areas and identify a single action you can take today to improve your leadership. Then watch how your team’s performance shifts.
Tune in now to take your leadership to the next level.
Instant Leadership Support at Your Fingertips
Ever feel like you need instant leadership advice but don’t have time for lengthy courses or coaching sessions?
Ben AI is your on-demand leadership coach, ready to help 24/7.
With Ben AI, you’ll get tailored, practical guidance on challenges like:
Holding your team accountable without micromanaging Setting clear expectations to avoid performance issues Supporting and coaching your team effectivelyTry Ben AI now and take control of your leadership journey.
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Have you ever been disappointed with a team member’s performance, only to later realise you never actually communicated your expectations clearly?
You’re not alone. Unclear expectations are one of the biggest performance killers, and as leaders, we’re often guilty of setting an invisible standard without articulating it.
In this episode of The Leaders Kit Bag, I share three simple but powerful tips to ensure your team understands exactly what is expected of them:
Make the Invisible Visible – Clearly articulate expectations, focusing on outcomes rather than micromanaging the process. Give your team autonomy while setting clear deliverables.
The Commitment Clarification Exercise – When assigning tasks, ask team members to repeat back the expectations in their own words. This prevents misunderstandings and ensures alignment.
Be Clear, Not Cryptic – If you need to course-correct, be empathetic but direct. Avoid “ruinous empathy,” where leaders soften feedback so much that it becomes vague and unhelpful. Instead, provide laser-focused guidance that allows people to improve.
By implementing these three strategies, you’ll remove ambiguity, empower your team, and create an environment where people can truly excel.
Tune in now to ensure you’re not unconsciously setting your team up to fail.
Get Instant Leadership Support with Ben AI
Struggling with communication, delegation, or team performance?
Ben AI is your on-demand leadership coach, available 24/7 to provide personalised, actionable advice whenever you need it.
Simply type your question, and Ben AI will guide you through challenges like:
Setting clear expectations with your team Delivering feedback with confidence Motivating your team without micromanagingTry Ben AI now and take your leadership to the next level.
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Leading colleagues who are older or more experienced than you can feel intimidating.
You may wonder how to earn their respect, gain their trust, and lead effectively without micromanaging or feeling out of your depth.
In this episode of The Leaders Kit Bag, I explore how David Rock’s SCARF model can help you successfully lead more experienced team members.
Key takeaways from this episode:
Autonomy matters – Experienced colleagues value independence. Give them freedom, choice, and control in their work.
Fairness is key – Avoid making assumptions based on age or experience. Treat all colleagues equitably.
Build trust, not control – Support, don’t micromanage. Show that you value their expertise.
By focusing on autonomy and fairness—alongside the other SCARF elements—you’ll create an environment where experienced colleagues feel respected, valued, and motivated to follow your lead.
Ben AI – Your Instant Leadership Coach
Leading more experienced colleagues can be challenging. You might find yourself wondering:
How do I earn the respect of colleagues with more experience than me? How can I give feedback to an older team member without sounding patronising? What’s the best way to lead someone who thinks they should have my job?These are the kinds of real-world leadership dilemmas that Ben AI helps you solve—instantly.
Get expert leadership advice on demand – no waiting, no scheduling. Tackle difficult conversations with confidence. Lead with authority while earning trust and respect.Whether it’s managing experienced colleagues, influencing remote teams, or handling tough feedback conversations, Ben AI is your always-on leadership coach, ready whenever you need it.
Try Ben AI for free today!
Click here to get started.
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Leading other leaders is a unique challenge—one that can feel daunting, especially if some of them have as much (or more) experience than you, strong opinions, and perhaps even wanted the job you now have.
In this episode of The Leaders Kit Bag, I explore how David Rock’s SCARF model can help you establish credibility and take your fellow leaders with you on the journey.
Key takeaways from this episode:
Reflect on your own experiences – What did past leaders do well? What turned you off? Learn from both. Understand the SCARF model – Particularly status, which is likely crucial for senior leaders.Boost, don’t diminish, status – Recognise achievements, seek input, and respect their expertise.Ignoring a leader’s sense of status can trigger the same neural response as physical pain, making them disengage or resist your leadership.
But by proactively reinforcing their value, you can foster collaboration, trust, and alignment towards shared success.
On-Demand Leadership Coaching – Try Ben AI for Free!
Ever found yourself struggling with tough leadership conversations? You’re not alone. Leaders using Ben AI are asking questions like:
Leading experienced, senior colleagues can be tough. You might find yourself asking:
How do I earn the respect of senior leaders who have as much experience as me? How can I lead a team when some members wanted the job I now have? How do I balance authority with collaboration when leading other leaders?These are exactly the kinds of leadership challenges Ben AI helps you solve—instantly.
These are the real, day-to-day challenges of leadership—and Ben AI is here to help.
What is Ben AI?
It’s your personal, AI-powered leadership coach, available 24/7 to give you practical, expert insights when you need them most.
Get instant, actionable advice—no waiting, no scheduling. Tackle leadership challenges with confidence—from difficult conversations to motivating teams. Access expert insights on demand—whenever and wherever you need them.Join the raft of leaders using Ben AI to level up their leadership skills.
Try it for free today!
Click here to get started.
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Stepping up to lead a team of former peers can be one of the trickiest transitions in leadership. It inevitably changes relationships, and the biggest mistake new leaders make is failing to acknowledge that shift.
In this episode of The Leaders Kit Bag, I share the single most important step you must take to set yourself and your team up for success—having an open and honest conversation from the outset. Avoiding it may feel easier in the short term, but it only leads to ongoing awkwardness, uncertainty, and disengagement within the team.
Key takeaways from this episode:
Acknowledge the change – Ignoring the shift in dynamics makes things harder for everyone.
Create certainty – Uncertainty triggers negative reactions and impacts performance.
Have the conversation early – Setting expectations and discussing concerns will prevent long-term discomfort.
By tackling the ‘elephant in the room’ early, you’ll build trust, strengthen relationships, and lay the foundations for a highly effective team.
Try Ben AI – Your Free 24/7 Leadership Coach
Finding leadership challenging? Ben AI is your always-available, AI-powered leadership coach, designed to give you instant, personalised advice whenever you need it.
Ask any leadership question and get expert insights immediately Receive practical strategies tailored to your situation Develop confidence in handling tricky leadership challengesTry Ben AI for free today and take your leadership skills to the next level!
Click here to get started.
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Stepping into a new leadership role can be daunting—especially when leading former peers, senior colleagues, or other leaders.
In this episode of The Leaders Kit Bag, I introduce David Rock’s SCARF model—a neuroscience-backed framework designed to help leaders navigate these transitions with confidence.
The SCARF model identifies five key factors that influence behaviour and team dynamics:
Status – A sense of importance and recognition in the workplace.
Certainty – The human need for predictability.
Autonomy – The freedom to make choices.
Relatedness – Feeling a sense of belonging and connection.
Fairness – The perception of equity and justice.
By understanding these triggers, you’ll be able to strengthen relationships, boost team performance, and successfully position yourself as a leader in moments of change.
Join me for this episode and stay tuned for the next three, where we’ll explore practical ways to apply the SCARF model in real-world leadership scenarios.
Try Ben AI – Your Free 24/7 Leadership Coach
Need leadership advice in the moment? Ben AI is your always-available, AI-powered leadership coach, ready to support you with personalised insights whenever you need them. Whether you're tackling leadership transitions, team motivation, or performance challenges, Ben AI is here to help.
And the best part? You can try it for free today!
Get instant, actionable leadership guidance. Ask any question, any time—no waiting, no scheduling. Be the best leader you can be, with support at your fingertips.Click here to start using Ben AI today!
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In this episode of The Leaders Kit Bag, we focus on the art of tailoring communication to your audience.
Miscommunication often occurs because people think and process information differently.
Understanding and addressing these differences is essential for leaders seeking to connect effectively.
Key Takeaways:
Recognise diverse thinking styles: Some people prefer big-picture overviews, while others need detailed plans to fully engage. Adapt to your audience: Adjust your communication style based on whether your audience values vision or practicality. Cover all bases: If you’re unsure about your audience’s preferences, communicate using both high-level summaries and detailed explanations.By aligning your communication style with your audience’s needs, you ensure your message is not only heard but also understood and embraced.
Join the 10-4-10 Leadership Programme – Your Free Online Leadership Course!
Want to lead with clarity and ensure your team is always aligned?
The 10-4-10 Leadership Programme is a FREE online course designed to help leaders at all levels refine their skills and drive impactful results. In just 10 minutes a week for 10 weeks, you’ll gain actionable insights to transform your leadership approach.
This online leadership course will help you:
Improve team alignment and clarity with proven strategies. Inspire confidence through more effective communication. Increase team productivity while reducing wasted effort.Sign up now to start your journey today. Click here to join!
Your path to confident and impactful leadership begins here.
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In this episode of The Leaders Kit Bag, we tackle a common leadership challenge: how to ensure alignment and clarity in meetings and presentations. Many leaders leave a room believing everyone is on the same page, only to find confusion and misalignment later. This episode introduces a simple yet transformative tactic to prevent that from happening.
Key Takeaways:
Ask to confirm understanding: Instead of asking, “Any questions?”, ask specific questions to test understanding, e.g., “What time are we starting?” or “What is the next step?” Encourage active listening: When attendees know they might be asked to summarise, they naturally engage more attentively. Avoid assumptions: Silence doesn’t equate to understanding. Test and confirm for better alignment.This approach fosters better communication, reduces misunderstandings, and ensures everyone leaves a meeting clear and aligned on priorities.
Join the 10-4-10 Leadership Programme – Your Free Online Leadership Course!
Want to lead with clarity and ensure your team is always aligned?
The 10-4-10 Leadership Programme is a FREE online course designed to help leaders at all levels refine their skills and drive impactful results. In just 10 minutes a week for 10 weeks, you’ll gain actionable insights to transform your leadership approach.
This online leadership course will help you:
Improve team alignment and clarity with proven strategies. Inspire confidence through more effective communication. Increase team productivity while reducing wasted effort.Sign up now to start your journey today. Click here to join!
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In this episode of The Leaders Kit Bag, we dive into the often-overlooked cornerstone of effective communication—listening.
While many leaders focus on what they say, the true art of communication lies in genuinely understanding others.
Key Takeaways:
Awareness is the first step: Recognise that much of what passes for listening in conversations is people waiting for their turn to speak. Model the way: As leaders, we must demonstrate the behaviours we want to see, including attentive and intentional listening. Set the right intention: Before any conversation or meeting, prepare yourself mentally to truly listen with the aim of understanding rather than responding.Adopting these strategies will transform how you connect with your team, foster dialogue instead of monologues, and create stronger, more productive relationships.
Join the 10-4-10 Leadership Programme – Your Free Online Leadership Course!
Ready to elevate your communication and leadership skills?
The 10-4-10 Leadership Programme is a FREE online course designed to deliver impactful leadership strategies in just 10 minutes a week for 10 weeks.
Perfect for leaders at all levels, this course combines practical advice, weekly challenges, and curated resources to empower you as a leader.
With a focus on clarity, delegation, productivity, and more, you’ll learn to:
Master the art of communication for maximum impact. Inspire your team while streamlining your workload. Create lasting changes that boost team performance by up to 43%.Don’t miss this opportunity to invest in yourself and your team.
Start your journey today and discover what effective leadership can do for you.
Start your journey today and take the first step to becoming the leader your team deserves. Sign up now!
Transform your leadership approach—because great leaders listen first.
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In this episode of The Leaders Kit Bag, we delve into the critical skill of communicating with clarity as a leader.
Miscommunication can lead to frustration, wasted effort, and unfulfilled expectations.
As leaders, the responsibility often lies with us to ensure our messages are clear and actionable.
Albert Einstein famously said, “True genius is making the complex simple, not making the simple complicated.” This insight underpins today’s discussion.
Key Takeaways:
Reflect on your role in communication breakdowns. Before criticizing others, ask: "What part have I played in creating this confusion?"Simplify your communication. Avoid acronyms, ambiguous terms like "they" or "their," and ensure all necessary context is included.Before sending any message, reread it and identify areas of potential confusion. Clarity requires a small upfront effort but yields immense benefits in saved time and reduced frustration.By investing in clarity, you create a foundation for effective leadership and improved collaboration.
Join the 10-4-10 Leadership Programme – Your Free Online Leadership Course!
Are you ready to enhance your communication and leadership skills?
The 10-4-10 Leadership Programme is a FREE online course designed to deliver impactful leadership strategies in just 10 minutes a week for 10 weeks.
Perfect for leaders at all levels, this course combines practical advice, weekly challenges, and curated resources to empower you as a leader.
With a focus on clarity, delegation, productivity, and more, you’ll learn to:
Master the art of communication for maximum impact. Inspire your team while streamlining your workload. Create lasting changes that boost team performance by up to 43%.Don’t miss this opportunity to invest in yourself and your team.
Start your journey today and discover what effective leadership can do for you.
Sign up now.
Make this year the one where you lead with clarity and confidence.
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In this episode of The Leaders Kit Bag, I discuss the concept of Strategic Recovery—a powerful approach to maintaining energy, motivation, and inspiration throughout the year by proactively planning your breaks.
Many professionals fall into a predictable pattern: working intensely from one holiday season to the next, only stopping when exhaustion or illness forces them to rest. It doesn’t have to be that way. By intentionally scheduling rest and recovery periods alongside professional and personal milestones, you can maintain consistent energy and avoid burnout.
Here’s the four-step process to plan your year strategically:
Map out known busy periods: Add key business events like quarterly deadlines, conferences, or year-end cycles to your calendar. Add project milestones: Identify major deliverables or project pinch points. Include personal events: Schedule important family occasions and personal commitments, such as anniversaries, exams, or personal challenges. Plan your breaks: Strategically block time off before and after busy periods to recharge and stay effective.By following this method, you can create a balanced year that supports both professional achievements and personal wellbeing.
Stay Energised All Year with the FREE 10-4-10 Leadership Programme
Take your leadership to the next level with my FREE 10-4-10 Leadership Programme. In just 10 minutes a week, this online course will help you:
Master the art of planning and prioritisation. Build resilience and maintain motivation year-round. Lead with confidence and clarity while balancing work and life.What makes it unique?
Each week, you’ll get bite-sized lessons, actionable tips, and challenges that are easy to implement, no matter how busy your schedule is.
Join hundreds of leaders already transforming their lives—sign up for free today!
Start the 10-4-10 Programme Now
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