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In this episode of The Business Development Podcast, Kelly Kennedy sits down with Jermaine Murray, founder of Jupiter HR and a trailblazer in the tech recruitment space. Known as “The Jobfather,” Jermaine has revolutionized hiring practices for Black professionals in tech, helping over 400 individuals secure life-changing roles while building a talent community of over 10,000 members. Jermaine shares his journey from a challenging job market experience to creating a purpose-driven business that champions equity and opportunity. With strategic partnerships with companies like Shopify and Spotify and a strong presence on platforms like LinkedIn and Twitter, Jermaine reveals how advocacy, transparency, and community have been pivotal in his success.
The conversation delves into the realities of systemic bias in recruitment and how businesses can create more equitable hiring processes. Jermaine reflects on his entrepreneurial journey, discussing the lessons he’s learned, the challenges of balancing passion with practicality, and how persistence has fueled his mission. Whether you’re an entrepreneur, recruiter, or advocate for change, this episode offers valuable insights into breaking barriers and making an impact in business and beyond. Don't miss this inspiring conversation with a leader who’s redefining what it means to build opportunities in the tech industry.
Key Takeaways:
1. Passion is the foundation of entrepreneurship; solve a problem that deeply resonates with you.
2. Taking imperfect action is better than waiting for the perfect plan—start and refine as you go.
3. Building diversity in hiring requires active sourcing and intentional efforts to include underrepresented talent.
4. Systemic bias in recruitment persists, but advocacy and transparency can drive meaningful change.
5. A supportive community amplifies your mission and provides strength along the journey.
6. Transparency in job search strategies empowers candidates and builds trust.
7. Trial and error are part of growth—failures are steps toward future success.
8. Leadership buy-in is essential for sustainable diversity and inclusion efforts.
9. Your lived experiences and unique perspective are invaluable assets in business.
10. Stay open and prepared for unexpected opportunities—they often lead to the greatest success.
Struggling to find clarity or direction in your business development journey?
Building a thriving business can feel overwhelming at times—balancing growth strategies, finding the right opportunities, and staying motivated through the ups and downs. If you’ve ever felt stuck, uncertain, or like you’re spinning your wheels without seeing results, you’re not alone.
That’s why I’ve dedicated my career to helping entrepreneurs, business owners, and professionals like you take control of their business development strategy. Together, we’ll break through barriers, tackle the challenges you’re facing, and create a clear, actionable plan for growth.
💡 Ready to take the next step? Discover personalized coaching designed to meet you where you are and take you where you want to be. Start your journey today and unlock your potential with the tools, strategies, and guidance you need to succeed.
🔗 Begin your transformation now: Capital Business Development Coaching
Links referenced in this episode:
www.capitalbd.cajupiterhr.caCompanies mentioned in this episode:
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In Episode 195 of The Business Development Podcast, Kelly Kennedy explores the power of planning and why flexibility is just as critical as having a plan. He shares his yearly ritual of mapping out show topics, personal goals, and business objectives, emphasizing how a clear roadmap helps maintain momentum and focus. However, Kelly reminds listeners that plans rarely go exactly as intended—and that’s okay. The true magic lies in declaring your intentions and taking the first step, even when the entire path isn’t clear. With relatable examples from his own journey, including the unexpected success of the podcast and his business, Kelly illustrates how being open to change often leads to greater outcomes than initially imagined.
Kelly encourages listeners to grab a notepad, write out their goals, and trust the process, knowing that the execution will evolve. He shares insights on overcoming creative blocks, the importance of staying adaptable, and the value of persistence when things don’t go perfectly. Whether it’s starting a podcast, building a business, or chasing personal aspirations, Kelly emphasizes that progress begins with a simple plan and a willingness to embrace the unexpected twists along the way. This episode is an inspiring call to action for anyone ready to make an impact in 2025.
Key Takeaways:
1. The power of planning provides direction and keeps you focused on your goals.
2. Plans rarely go perfectly, and that’s okay—flexibility is critical for success.
3. Writing down your intentions makes them tangible and helps turn ideas into action.
4. Even big accomplishments start with small, intentional steps.
5. Planning ahead reduces creative blocks and allows inspiration to flow when needed.
6. Success often comes from unexpected opportunities—be ready to say yes.
7. Progress matters more than perfection; moving forward is what counts.
8. Trust the process, even when the path looks different than you planned.
9. Consistency and persistence, even on hard days, will keep you on track.
10. Believe in yourself and your ability to adapt, grow, and achieve success.
The Business Development Mastery Program
Are you ready to take your business development skills to the next level? The Business Development Mastery Program is designed to give you the clarity, strategy, and tools you need to achieve outstanding results. Whether you’re a business owner, business development professional, or marketing specialist, this program will help you create a focused plan, know exactly what to do (and when to do it), and build the confidence to execute with precision.
Led by Kelly Kennedy, an Executive Business Coach and host of The Business Development Podcast, this 6-session program covers everything from goal setting and marketing materials to CRM mastery, social media strategy, and active marketing processes. By the end, you'll have a clear roadmap, a refined strategy, and the confidence to grow your business consistently and successfully.
Ready to create a plan that works? Book a discovery call with Kelly Kennedy today and start achieving your 2025 goals.
Let’s build something extraordinary together. 🚀
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In this inspiring episode of The Business Development Podcast, host Kelly Kennedy sits down with Mike Fata, a visionary entrepreneur and bestselling author, to explore his incredible journey from personal health struggles to building a $419 million business. Mike shares how losing over 100 pounds sparked his passion for health and wellness, ultimately leading him to co-found Manitoba Harvest Hemp Foods in 1998. Over the next two decades, he scaled the company into a market leader before its strategic sale to Tilray in 2019. Through resilience and a commitment to growth, Mike transitioned from CEO to investor, mentor, and author, using his experiences to guide and inspire other entrepreneurs. His book, Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur, encapsulates his unique approach to health, business, and community.
The conversation delves into the power of living your "best day every day," a philosophy Mike developed through his own transformation and challenges. He offers actionable advice on maintaining health, achieving work-life rhythm, and building sustainable success. Mike also shares candid insights into navigating grief and major life transitions, reminding listeners of the importance of resilience and self-care in entrepreneurship. Whether you're looking for inspiration, practical advice, or a fresh perspective on business and life, this episode will leave you motivated to take bold steps toward your goals while embracing personal growth.
Key Takeaways:
1. True success begins with personal health and well-being—invest in yourself first to unlock your full potential.
2. Building resilience through small, consistent wins can transform your mindset and empower long-term success.
3. Life’s toughest challenges, like grief and adversity, can lead to profound personal growth when processed and embraced.
4. Entrepreneurship requires passion and purpose; align your work with something you truly believe in to sustain motivation.
5. Living your "best day every day" means balancing health, meaningful work, and a strong sense of community.
6. Visualization is a powerful tool—mentally rehearsing your goals and actions prepares you for success.
7. Sustainable success requires discipline, consistency, and a willingness to learn and adapt along the way.
8. Authenticity is your greatest strength—embrace who you are and let it shine through in both business and life.
9. Personal branding is essential in today’s world; people want to connect with the individual behind the business.
10. Surround yourself with supportive people, whether it’s mentors, a strong team, or a close-knit community, to navigate challenges and thrive.
Links referenced in this episode:
www.capitalbd.cafatafleishman.orgmikefata.caOrder Mike Fata's book Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur
Companies mentioned in this episode:
Manitoba Harvest Hemp Foods Tilray Nuts for Cheese Midday Squares Capital Business DevelopmentLet’s Build Your Success Together
Are you ready to grow your business and reach your full potential? With nearly two decades of experience, I’ve walked alongside countless entrepreneurs and professionals, helping them overcome challenges and achieve the success they’ve dreamed of. My coaching is more than just strategies—it’s...
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In Episode 193 of The Business Development Podcast, Kelly Kennedy dives deep into the transformative power of understanding your "why." He shares how having a strong purpose can fuel resilience, drive motivation, and help overcome life’s challenges, both personal and professional. Drawing from his own experiences, including a whirlwind month of unexpected homeownership hurdles, Kelly underscores the importance of clarity in purpose and the ability to adapt as goals evolve. This episode is packed with inspiring anecdotes and actionable advice to help listeners rediscover what drives them.
Kelly also introduces three life-changing questions to guide listeners toward their purpose: What are you willing to struggle for? What are you so good at that you could teach others? And, what legacy do you want to leave behind? By answering these, listeners can align their actions with their intrinsic motivations and create a meaningful impact in their lives and careers. Whether you're an entrepreneur, business professional, or simply seeking direction, this episode provides practical steps and profound insights to inspire you to chase your dreams with unwavering determination.
Key Takeaways:
1. Your "why" is the foundation of your resilience and motivation—it must be stronger than the challenges you face.
2. Purpose evolves over time; revisit and reassess it regularly to stay aligned with your goals.
3. A strong "why" goes beyond financial gain; it should reflect your values and the impact you want to make.
4. Struggles and setbacks often clarify your purpose, making them valuable moments for growth.
5. Ask yourself three questions to uncover your purpose: What are you willing to struggle for? What are you so good at that you could teach others? What legacy do you want to leave?
6. Financial motivation can be short-lived; a purpose-driven approach creates lasting fulfillment and success.
7. Sharing knowledge and helping others can amplify your impact and bring deeper satisfaction.
8. Role modeling resilience and determination inspires those around you, especially your children or team.
9. Aligning with your "why" enhances motivation and keeps you on track, even in difficult times.
10. Pursuing purpose-driven goals not only improves your life but can also leave a lasting legacy for others.
Let’s Build Your Success TogetherAre you ready to grow your business and reach your full potential? With nearly two decades of experience, I’ve walked alongside countless entrepreneurs and professionals, helping them overcome challenges and achieve the success they’ve dreamed of. My coaching is more than just strategies—it’s about understanding your unique goals and working together to create a plan that truly works for you.
If you’ve been searching for guidance, encouragement, and practical tools to take your business to the next level, this is your moment. Let’s partner to build something amazing. Start your journey with me today at Capital Business Development Coaching. I can’t wait to help you succeed!
Links referenced in this episode:
www.capitalbd.ca
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In this episode, Kelly Kennedy dives deep into the world of personal branding with Nat Berman, co-founder of Brand Built and a trailblazer in digital media and LinkedIn strategy. Nat shares his remarkable journey from corporate life to building a thriving digital media empire with a portfolio of 25 websites. Leveraging his I.S.E. (Identify, Strategize, Execute) method, Nat has become a go-to expert in personal and professional branding, helping individuals and businesses establish authentic connections and grow their influence. He discusses how LinkedIn’s evolving algorithms have reshaped the platform and shares his insights on building genuine engagement by focusing on relationships, consistency, and value-driven content.
The conversation highlights actionable strategies for mastering LinkedIn, including the importance of authenticity, responding to every comment, and fostering a dedicated community. Nat also reflects on the broader significance of personal branding in the digital age, emphasizing that success comes not from shortcuts but from consistent effort and a clear sense of purpose. Whether you're an entrepreneur, a professional seeking to grow your network, or someone looking to enhance their brand presence, this episode is packed with inspiration and practical advice to help you thrive in 2025 and beyond.
Key Takeaways:
1. Consistency over time is critical to success in personal branding. Show up regularly and stay committed.
2. Engagement is key on LinkedIn. Responding to every comment and building real relationships drives growth.
3. Authenticity matters. People connect with genuine content that reflects your personality and values.
4. Focus on community building. Foster a loyal group of followers by providing value and nurturing relationships.
5. The power of persistence. Success doesn’t come from shortcuts; it requires sustained effort and strategic focus.
6. Personal branding is the future of business. Establishing your brand now will position you for long-term success.
7. Adapt to platform changes. Staying updated with evolving algorithms and trends ensures relevance and visibility.
8. Treat social media as a tool. Use platforms like LinkedIn to build your own community and not just for fleeting attention.
9. Master the fundamentals. Identify your strengths, strategize your approach, and execute with intention.
10. Align your goals with your actions. Understand your "why" and let it drive your branding and business decisions.
Learn More about Brand Built Here: https://joinbrandbuilt.com/
Ready to Transform Your Business?
What if the key to unlocking your true potential is just one decision away? If you're ready to grow, succeed, and overcome the challenges holding you back, I’m here to help.
With nearly two decades of experience in business development, I’ve learned that success isn’t about luck—it’s about having the right strategies, the right mindset, and a coach who genuinely cares about your growth. That’s why I created this program: to guide entrepreneurs, business owners, and professionals like you toward your goals with tailored strategies that work.
This is more than just coaching; it’s a partnership built on trust, care, and a commitment to your success. Together, we’ll identify your challenges, build actionable plans, and set you on a course toward the business you’ve always envisioned.
Don’t let doubt or hesitation hold you back. If you’re ready to transform your business and your life, let’s take that first step together.
Begin your journey today at Capital Business Development Coaching.
Your success story starts here. 🚀
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In Episode 191 of The Business Development Podcast, Kelly Kennedy dives into the essential tools that simplify and elevate content creation in 2025. Whether you're a podcaster, YouTuber, or building your personal brand on LinkedIn, this episode is your guide to navigating the world of modern content production. Kelly shares the five indispensable tools he uses to produce high-quality audio, video, and social media content, breaking down how each one contributes to his success. From mastering Adobe Audition for flawless audio production to leveraging Canva for visually engaging posts, he demystifies the process and offers actionable insights for content creators of all levels.
This episode isn’t just about tools—it’s about empowering creators to overcome the overwhelm of starting from scratch. Drawing from his own journey of trial and error, Kelly highlights how tools like Riverside.fm, Descript, and DaVinci Resolve have transformed his production process, making professional-grade content achievable for anyone. Whether you're a beginner or an experienced creator looking to optimize your workflow, this episode offers a blueprint for success, proving that with the right tools and a willingness to learn, content creation can be both simplified and impactful.
Key Takeaways:
1. The right tools simplify content creation and make professional-quality output achievable for anyone.
2. Adobe Audition is the gold standard for audio editing, offering unmatched control for creating studio-quality sound.
3. Riverside.fm is a must-have for remote interviews, ensuring high-quality recordings regardless of internet issues.
4. Descript makes editing simple, allowing creators to refine audio and video by editing the transcript directly.
5. Canva is a versatile tool for designing professional-grade social media content, even for beginners.
6. DaVinci Resolve is a powerful and free video editing software that allows for advanced audio enhancements.
7. Content creation tools are evolving rapidly—staying updated ensures your workflow stays efficient and competitive.
8. Plugins can elevate your audio quality by removing reverb, noise, and imperfections for a polished finish.
9. Authenticity matters more than ever; the best tools help amplify your voice, not replace it.
10. Content creation is a learnable skill—starting small and consistently improving will lead to great results over time.
Companies mentioned in this episode:
Adobe Riverside FM Hindenburg Journalist Pro Canva DaVinci Resolve Predis AI Opus Clips Adobe Podcast Capital Business Development
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In this episode of The Business Development Podcast, Kelly Kennedy sits down with Alyssa McMasters, a confidence coach and speaker with a mission to empower individuals to overcome self-doubt and embrace their authentic power. Drawing on over a decade of experience in sales and four years in the wellness space, Alyssa shares actionable insights into building confidence as a skill, addressing insecurities, and redefining what success means during challenging times. The conversation dives deep into overcoming imposter syndrome, managing performance anxiety, and developing a personal "toolbelt" of strategies to navigate life's uncertainties. Whether you're a business leader or someone seeking personal growth, Alyssa's advice offers transformative steps for unlocking your full potential.
Kelly and Alyssa also explore the parallels between courage and confidence, emphasizing the importance of facing fear and discomfort to grow. Through relatable anecdotes and engaging dialogue, they discuss how unlearning societal conditioning, reframing setbacks, and celebrating small wins can lead to profound personal transformation. Alyssa’s practical strategies, such as using a “neutrality ladder” to shift self-perception and setting realistic goals for success, provide listeners with tools to navigate both personal and professional challenges. This episode is a must-listen for anyone looking to embrace vulnerability, build resilience, and take actionable steps toward a more confident life.
Key Takeaways:
Confidence is a skill that can be developed through intentional practice and self-reflection.Imposter syndrome is temporary and often occurs before achieving something new.Small, consistent steps toward a goal are more effective than aiming for immediate results.Reframing setbacks by focusing on what’s within your control can help shift your mindset toward neutrality.Confidence doesn’t mean eliminating insecurities; it means not letting them hold you back.Vulnerability and authenticity are powerful tools for personal and professional growth.Celebrate both wins and losses to normalize the journey of growth and learning.Unlearning societal or external conditioning is essential to building authentic self-confidence.Developing a "toolbelt" of strategies helps prepare you to navigate challenges as they arise.Success looks different during difficult times, and redefining it can help maintain momentum.Companies mentioned in this episode:
Capital Business Development Toast Let Me Introduce YourselfReady to Transform Your Business? Start Your Journey Today with Kelly Kennedy’s expert coaching. Discover strategies tailored for your growth and success. Begin your transformation now at Capital Business Development Coaching.
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In this engaging installment of The Business Development Podcast, Kelly Kennedy tackles the November 2024 edition of Community Questions, one of the show’s most beloved segments. Listeners from around the world submitted thoughtful questions on topics ranging from maximizing LinkedIn invitations to navigating client roadblocks when competing with established vendors. Kelly offers practical, actionable advice, emphasizing the importance of persistence, respect, and authenticity in business development. He also touches on the fine line between persistent follow-ups and being perceived as annoying, sharing personal anecdotes and strategies to stay professional yet determined.
Additionally, Kelly discusses staying updated on industry trends and the growing need for human-centric approaches in 2025 amidst an AI-saturated landscape. Questions about transitioning into business development and balancing the presentation of information without overwhelming clients are also addressed. With a mix of personal insights and actionable tips, Kelly keeps the conversation dynamic, wrapping up the episode with show updates, shoutouts to the community, and a heartfelt reminder to foster genuine connections in both business and life.
Key Takeaways:
1. Consistently sending out LinkedIn invitations—up to 100 per week—can maximize your networking potential and build brand awareness effectively.
2. When pitching to a client using a competitor, focus on getting added to their vendor list rather than replacing the incumbent immediately. Relationships take time to build.
3. Persistence is essential, but it should always be accompanied by kindness, respect, and professionalism. Never follow up more than once a week to avoid being overwhelming.
4. Building relationships through meaningful conversations and trust is more impactful than hard-selling your products or services.
5. Staying up-to-date with industry trends involves having your "ear to the ground" and actively participating in your field rather than relying solely on external updates.
6. Human-centric approaches, emphasizing trust and authentic connections, are increasingly vital in a world where AI tools are widely used but lack personalization.
7. New business developers should prioritize building authentic relationships, learning soft skills, and leveraging face-to-face meetings for stronger connections.
8. Balancing authenticity and professionalism in LinkedIn posts, including personal insights and photos, helps increase engagement and credibility.
9. Tools like Canva and Descript can help create visually engaging content, but authentic, handwritten posts often outperform AI-generated material in establishing genuine connections.
10. If a LinkedIn connection request is ignored, find alternative ways to reach the right person, such as calling directly or seeking their email, to maintain momentum in your outreach efforts.
Ready to Elevate Your Business?
Unlock your full potential with Kelly Kennedy’s expert coaching. Tailored strategies. Proven results. Lasting success.
Start your transformation today: Capital Business Development Coaching.
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In Episode 188, Kelly Kennedy sits down with Vladimer Botsvadze, a globally recognized marketing expert and advisory board member at the United States Artificial Intelligence Institute. Vladimer shares his remarkable journey from humble beginnings in Georgia to becoming one of the world’s top marketing thought leaders, as ranked by Thinkers360. With over 15 years of experience in digital transformation, Vladimer discusses the profound importance of emotional connection in business, emphasizing that it is the only sustainable long-term advantage. He passionately explains why leaders should build their personal brands from the heart, not the head, and how this approach can transform careers and organizations alike.
The conversation dives deep into the future of business, touching on AI’s transformative impact, personal branding, and the critical skills professionals need to thrive in an ever-evolving landscape. Vladimer also provides actionable insights on building trust, fostering authentic connections, and using content to create a lasting impact. Whether you’re an entrepreneur, marketing professional, or executive, this episode is packed with invaluable advice to help you stay ahead of the curve and create a meaningful, competitive edge in today’s fast-paced world.
Key Takeaways:
Building emotional connections is the only sustainable long-term advantage in business.Personal brands should be built from the heart, not the head, to create authenticity and trust.Consistency and patience are essential for success; there are no shortcuts to building influence.Emotional intelligence, including empathy and active listening, is critical to staying competitive in an AI-driven world.AI is reshaping industries, with over 85 million jobs predicted to be replaced by AI in the near future.Businesses must pivot quickly and embrace agility to survive in today’s fast-paced market.Leaders who focus on long-term thinking and customer-centric strategies are better positioned for success.Content creation is a powerful tool for building trust, fostering relationships, and growing influence.Networking and community-building are vital; strong personal connections create opportunities.Success comes from consistent action, self-education, and a commitment to providing value without expecting anything in return.
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In Episode 187 of The Business Development Podcast, Kelly Kennedy dives into the art and strategy of client gifting for the holiday season. He explains why giving thoughtful Christmas gifts to clients is a powerful way to strengthen professional relationships and show genuine appreciation. From creating a client list to selecting personalized, high-quality gifts, Kelly offers actionable tips for businesses to stand out. He emphasizes that client gifting isn’t about extravagance but about thoughtfulness, authenticity, and building meaningful connections. Whether it’s a customized item, branded merchandise, or a heartfelt card, Kelly shares how even small gestures can leave a lasting impact.
This episode also addresses common challenges businesses face with gifting, such as navigating corporate policies, managing logistics, and ensuring timely delivery. Kelly shares practical strategies, like using Black Friday deals to save on quality gifts and leveraging tools like Cardly for personalized holiday cards. He encourages listeners to approach gifting as an opportunity to connect on a human level and foster stronger client relationships. Episode 187 serves as a comprehensive guide for businesses of all sizes, ensuring they make the most of the holiday season to build trust, goodwill, and appreciation with their clients.
Key Takeaways:
1. Client gifting is about thoughtfulness and authenticity, not the monetary value of the gift.
2. Giving Christmas gifts strengthens business relationships by showing genuine appreciation for clients’ trust and support.
3. Personalization makes a difference—select gifts that reflect your brand and resonate with the recipient.
4. Quality over quantity is essential; avoid cheap or generic items that could harm your professional image.
5. Gifting should have no strings attached—express gratitude without expecting anything in return.
6. Creating a client list and organizing gift logistics early can simplify the process and ensure timely delivery.
7. Leveraging tools like Cardly or custom card designs adds a personal and meaningful touch.
8. Black Friday is an excellent time to purchase high-quality gifts at a discount while ensuring they arrive on time.
9. If possible, hand-deliver gifts locally to strengthen relationships through personal interaction.
10. The act of giving itself fosters goodwill and sets your business apart in a time when human connection is often overlooked.
Companies Mentioned:
Capital Business Development
Cardly
Business Development Mastery Program
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In Episode 186 of The Business Development Podcast, Kelly Kennedy sits down with Lou Adler, the renowned CEO and founder of The Adler Group, to explore the intricacies of hiring and talent acquisition. Lou shares groundbreaking insights on why most people take jobs for the wrong reasons and how companies can dramatically improve their hiring processes. Drawing from over three decades of experience and the principles in his bestselling book "Hire With Your Head", Lou unpacks the concept of performance-based hiring. He explains how to align candidates' intrinsic motivations with job requirements to create mutually beneficial, long-term career relationships. With actionable advice and real-world examples, this episode provides invaluable guidance for entrepreneurs, HR professionals, and business leaders looking to refine their hiring strategies.
Throughout the episode, Lou dives deep into issues such as hiring bias, the inefficiencies of traditional job postings, and the importance of defining clear performance objectives for roles. He emphasizes the power of networking and direct outreach, urging companies to adopt a high-touch, rather than high-tech, approach to recruiting. Whether you're a small business owner flying by the seat of your pants or an HR leader at a large corporation, Lou's insights offer practical ways to make better hiring decisions and avoid the costly mistakes of quick, ill-informed choices. If you’re looking to build stronger teams and make smarter hiring decisions, this conversation is not to be missed.
Key Takeaways:
1. Most people take jobs for the wrong reasons, often prioritizing pay or title over meaningful career growth.
2. Defining clear performance objectives for a role is essential to hiring success.
3. A two-question interview method—"How would you solve this problem?" and "What have you done that's comparable?"—can transform the hiring process.
4. Networking and direct outreach are far more effective than relying on job postings.
5. Intrinsic motivation is the key to long-term employee engagement and performance.
6. Hiring decisions made too quickly often lead to costly mistakes, known as the "90-day wonder."
7. Addressing hiring bias through structured interviews and delaying snap judgments leads to better outcomes.
8. A job description should focus on what needs to be accomplished, not just candidate qualifications.
9. Spending more time with fewer candidates ensures better hiring decisions and long-term results.
10. Before making an offer, always ask candidates if they understand the role’s expectations and why it’s a good career move for them.
Links referenced in this episode:
www.capitalbd.caperformancebasedhiring.com
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In Episode 185 of The Business Development Podcast, Kelly Kennedy explores why authenticity will be a critical business advantage in 2025, as companies increasingly shift toward a human-centric approach. As AI becomes more integrated into everyday operations, genuine human connection and authenticity are emerging as standout qualities that businesses can use to build trust and loyalty. Kelly shares his own experiences of incorporating authentic content on social media, discussing how stepping away from AI-generated posts and embracing his own voice led to stronger engagement and meaningful connections.
Kelly dives into the importance of showing up as your true self—flaws, imperfections, and all—and explains why this shift to a more human-focused business model will drive success in the coming years. He emphasizes that in a world filled with polished AI content, real, relatable interactions foster trust and set businesses apart. This episode encourages listeners to reconsider their approach to communication and challenges them to build deeper connections by prioritizing honesty, transparency, and personal touch in their interactions.
Key Takeaways:
1. Embracing authenticity will be key to standing out in 2025 as more businesses rely on AI-generated content.
2. Human-centric communication creates trust, which AI-driven messages often lack.
3. Write posts and create videos without AI to enhance engagement with genuine, personal content.
4. Show up authentically; audiences connect more deeply with real, relatable stories over perfection.
5. Use video to strengthen human connections, even if it feels intimidating at first.
6. Embrace vulnerability; sharing challenges and flaws builds rapport and relatability.
7. Focus on creating content that genuinely addresses your audience’s needs, goals, and challenges.
8. Prioritize value over promotion; helpful insights keep people engaged long-term.
9. Maintain a conversational tone; audiences are more receptive to friendly, approachable messages.
10. Encourage two-way communication; respond thoughtfully to comments and foster active engagement.
Links referenced in this episode:
www.capitalbd.ca
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Episode 184 of The Business Development Podcast features Barry Williams, an assistant professor at MacEwan University and seasoned property management expert. In this episode, Kelly Kennedy and Barry discuss how real estate serves as an economic indicator, particularly through housing starts, which can predict economic trends up to a year in advance. Barry explains the nuances of property management and offers insights for entrepreneurs considering commercial real estate investments, emphasizing the importance of understanding the financial and operational responsibilities of property ownership. He also delves into the changes in the real estate landscape post-COVID, particularly the shift towards remote work, which has left much office space underutilized.
Throughout their conversation, Barry provides practical advice on topics such as market surveys, negotiating lease terms, and assessing the viability of purchasing versus leasing office spaces. He highlights the complexities involved in managing a building, from energy efficiency to handling potentially costly issues like asbestos. For business owners, Barry's insights offer valuable guidance on navigating the challenges of property investment and management in today’s dynamic economic environment.
Key Takeaways:
1. Real estate trends, especially housing starts, can be valuable economic indicators that forecast shifts up to a year in advance.
2. Property management involves more than ownership; managing a building includes maintenance, financial management, and HR skills.
3. Entrepreneurs should assess both short-term and long-term needs when deciding between leasing and purchasing real estate.
4. A market survey is essential when leasing or buying; understanding local rental rates and amenities helps ensure a fair deal.
5. Office space demand has shifted post-COVID, with many companies now favoring remote or hybrid work models, impacting vacancy rates.
6. Energy efficiency in buildings can significantly affect operational costs, making modern, eco-friendly properties a wise investment.
7. Common area costs in commercial buildings can be a substantial expense; be sure to account for them when budgeting.
8. Converting office buildings into residential spaces is costly and requires a clear financial recovery plan.
9. Specialized maintenance issues, such as asbestos or mold abatement, can dramatically increase building management costs.
10. The decision to buy or lease commercial property depends on financing costs, long-term plans, and the potential return on investment.
Companies mentioned in this episode:
MacEwan University Epic Investment Services BGIS Aiyer and Oxford Inc. Bentall Kennedy Boardwalk REIT Widener Real Estate Institute of Canada BOMALinks referenced in this episode:
www.capitalbd.ca
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In Episode 183 of The Business Development Podcast, Kelly Kennedy dives into the fundamental role of trust in building sustainable, long-term business success. He discusses how, in an era dominated by passive marketing strategies and digital communication, the missing ingredient for many businesses is authentic human connection. Kelly emphasizes that trust cannot be built solely through emails, ads, or social media posts; instead, it requires genuine person-to-person interactions that foster rapport and confidence. Drawing from his extensive experience, he shares strategies for integrating trust-building practices into the sales process, shifting the focus from immediate sales to creating meaningful, enduring relationships.
Kelly also explores the growing importance of a human-centric approach as we move toward 2025, predicting that businesses will need to prioritize real connections over automated interactions. He advises listeners to make simple but impactful changes, like writing personalized emails, engaging in face-to-face meetings, and even stepping outside their comfort zones at networking events without expectations. By putting trust at the forefront of business development, Kelly believes that companies can not only increase sales but also create loyal customer bases that drive success and growth far beyond the initial transaction.
Key Takeaways:
1. Trust is the foundation of long-term business success and should be prioritized in all client interactions.
2. In a world leaning heavily on automation, real human connections are invaluable and help your business stand out.
3. Passive marketing alone, like ads and social posts, can’t build trust; balance it with active, personal strategies.
4. Building strong relationships is more impactful than pushing for immediate sales, as it leads to greater long-term success.
5. Authenticity in emails, posts, and conversations helps establish trust; avoid canned responses whenever possible.
6. Direct contact—such as phone calls and face-to-face meetings—creates rapport and makes a stronger impression.
7. Attend networking events without expecting immediate results; focus on connecting with others genuinely.
8. Meeting clients for casual get-togethers like lunches or golf builds personal connections and strengthens trust.
9. Consistent, authentic engagement with clients fosters dependable, long-lasting relationships.
10. As we enter 2025, businesses that embrace a human-centered approach will stand out in a digitally dominated world.
🌟 Ready to elevate your business development skills? Introducing Kelly Kennedy's Business Development Mastery Program—a tailored coaching experience crafted to build your confidence, sharpen strategies, and achieve extraordinary results.
If you’re navigating challenges like self-worth, strategy, or need expert guidance to reach your goals, this program delivers actionable insights and personalized support to help you thrive in today’s competitive landscape.
Ready to learn the steps to truly grow your business? Let’s connect! Book a discovery call to see if this program is the right fit for you: Business Development Mastery Program
Links referenced in this episode:
www.capitalbd.caCompanies mentioned in this episode:
Capital Business Development Hypervac Technologies Apple Samsung
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Trigger Warning: This episode contains discussions of mental health challenges, including mentions of suicide. If you or someone you know is struggling, please remember you’re not alone—help is available. In Canada, you can call or text the suicide hotline at 9-8-8, 24/7.
In this powerful episode of The Business Development Podcast, Kelly Kennedy sits down with Bryan Hayes, founder and president of ElevateX Sales, for a deep and candid conversation on resilience, mental health, and empathy in the world of sales. Bryan opens up about his personal journey from rock bottom to resilience, sharing how he faced life-altering losses in his career and the emotional toll that nearly broke him. He discusses the challenges of navigating the business world after losing high-stakes deals, the mental strain that came with it, and how, at his lowest point, he found the strength to rebuild. With unfiltered honesty, Bryan recounts the role his loved ones and mentors played in helping him regain his sense of purpose and the critical choices that ultimately led to his comeback.
Beyond his inspiring story of resilience, Bryan and Kelly dive into the importance of empathy in sales, exploring how understanding and connecting with clients on a deeper level can redefine success. Bryan explains how his experiences shaped his unique approach to business, emphasizing that genuine relationships are the foundation of impactful sales. Together, they discuss practical ways business owners and sales professionals can incorporate empathy into their interactions, and how Bryan’s journey informed his vision for ElevateX Sales. This episode is a must-listen for anyone looking to overcome setbacks, find motivation, and approach business with a renewed sense of purpose and authenticity.
Key Takeaways:
1. Embrace resilience in the face of failure; every setback is a chance to rebuild stronger.
2. Empathy is essential in sales; truly seeing things from your client’s perspective creates lasting trust.
3. Lean on your support network during challenging times; loved ones and mentors can be invaluable.
4. Mental health struggles are real in business; seeking help can make a world of difference.
5. In tough moments, remember why you started and what you’re working toward.
6. When deals fall apart, focus on what you learned and how it prepares you for future success.
7. Authenticity in client interactions builds stronger, more meaningful business relationships.
8. Taking a break to reassess your path can lead to new insights and directions.
9. Use adversity as fuel for growth; it can unlock new strengths you didn’t know you had.
10. Developing a unique sales approach that aligns with your values can set you apart in the industry.
Links referenced in this episode:
www.capitalbd.cawww.elevatexsales.comReady to Transform Your Business? Start Your Journey Today with Kelly Kennedy’s expert coaching. Discover strategies tailored for your growth and success. Begin your transformation now. Business Development Mastery with Kelly Kennedy
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In Episode 181 of The Business Development Podcast, Kelly Kennedy dives into the October 2024 community questions, sharing his insights on business development challenges. He answers questions on managing inbound leads, the use of CRM tools, and how to approach multiple leads from the same company. Kelly explains that while inbound leads can be valuable, they are often best managed by inside sales or operational teams, reserving business development for outbound growth strategies. He emphasizes using a CRM like Pipedrive exclusively for tracking, instead of complicating workflows with additional tools like Excel, to maintain a streamlined process.
Kelly also discusses effective follow-up techniques, advocating for a kind, once-per-week follow-up approach to avoid coming across as pushy, and emphasizes the importance of calendar management to stay productive in a global outreach role. In the spirit of Halloween, he shares his love for the spooky season with a personal ghost story, adding a fun twist to the episode. Wrapping up, Kelly introduces his Business Development Mastery Program, aimed at helping listeners build successful business development processes for the coming year.
Unleash Your Business’s Full Potential
Your business is built for greatness, and I’m here to help you unlock that success. Through personalized, actionable strategies, we’ll work together to drive the growth you deserve. Let’s bring your vision to life and create a legacy of achievement that lasts. Ready to elevate your journey? Start today with Capital Business Development Coaching
Links referenced in this episode:
www.capitalbd.ca
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In Episode 180 of The Business Development Podcast, Kelly Kennedy sits down with QuHarrison Terry, a trailblazing digital marketing expert, author, and co-host of CNBC’s No Retreat: Business Bootcamp. QuHarrison shares insights from his latest book, The Metaverse Handbook, providing a visionary look into how the metaverse will revolutionize business and reshape the digital landscape. As head of growth marketing at Mark Cuban Companies, QuHarrison discusses the massive shifts already taking place in technology, including NFTs, virtual economies, and how businesses must adapt to stay ahead. His deep expertise in future-thinking and digital transformation brings a fresh perspective on how Web 3.0, blockchain, and the metaverse will change not only how we interact online but how companies must evolve to remain competitive.
Kelly and QuHarrison also dive into the practical side of navigating the metaverse and digital innovation, discussing how businesses can leverage these emerging technologies to connect with new audiences, create immersive experiences, and unlock new revenue streams. Whether you're familiar with the metaverse or just hearing about it for the first time, this episode offers a thought-provoking exploration of the future of digital business, providing listeners with valuable insights and actionable takeaways on the importance of preparing for the next big shift in technology.
Key Takeaways:
1. The metaverse is not a distant future but a present reality, already influencing business, technology, and everyday interactions.
2. Businesses need to prepare for the metaverse by understanding how NFTs, virtual economies, and blockchain technology are reshaping digital commerce.
3. The metaverse is more than just virtual reality; it can be accessed from various devices like smartphones, computers, and VR headsets.
4. Digital assets like NFTs hold real value, allowing businesses to create scarcity and new revenue opportunities in digital spaces.
5. As headsets and devices evolve, user experiences in the metaverse will become more immersive and engaging, transforming entertainment and work environments.
6. Digital land and real estate will play a crucial role in the metaverse economy, creating new opportunities for digital real estate agents and entrepreneurs.
7. The metaverse will change how businesses interact with consumers, creating deeper connections through immersive experiences and digital storytelling.
8. Generative AI is key to rapidly populating and designing the metaverse, enabling more scalable and interactive virtual environments.
9. The rise of digital worlds like Roblox and platforms like Meta’s Vision Pro demonstrate that younger generations are already fully immersed in metaverse-like experiences.
10. Companies that don’t start exploring the metaverse now risk being left behind as technological advancements accelerate and digital interactions evolve.
Unlock the Growth You Deserve
Your business has incredible potential, and I’m here to help you tap into it. Together, we’ll explore strategies that are customized to your unique goals, empowering you to create lasting success. Let’s take the next step in your journey and transform your vision into reality. Ready when you are—start your transformation today at [Capital Business Development Coaching](https://kelly-kennedy-f640.mykajabi.com/capital-business-development-coaching).
Links referenced in this episode:
www.capitalbd.caeverydays.wtflearnjapanese.com -
In Episode 179 of The Business Development Podcast, Kelly Kennedy tackles the dangers of the "can't do" attitude and its impact on businesses and teams. He explores how this mindset—marked by negativity, self-doubt, and resistance to challenges—can hold back both individuals and entire organizations. Drawing from his own experiences and interviews with successful leaders, Kelly outlines how the "can't do" attitude can be deeply ingrained but offers actionable strategies to help team members shift toward a "can do" mindset. He emphasizes the importance of belief, collaboration, and fostering a culture that promotes growth and adaptability.
Kelly also shares seven practical steps to help leaders transform negativity within their teams, such as recognizing negative self-talk, focusing on small wins, and promoting a growth mindset. The episode also delves into difficult but necessary leadership decisions, like knowing when to part ways with employees who consistently resist change or hinder progress. Ultimately, Kelly highlights that the success of a team and business depends on maintaining an optimistic, solution-oriented mindset while leading by example.
Key Takeaways:
1. A "can't do" attitude is characterized by negativity, self-doubt, and resistance to challenges, and can hold back individuals and teams.
2. Belief is everything; whether you think you can or can't, you're right, and that mindset shapes outcomes.
3. Encourage team members to recognize and reframe negative self-talk, replacing it with constructive, positive affirmations.
4. Small wins are important to build confidence and shift focus from failures to achievements.
5. Cultivating a growth mindset helps individuals view failures as opportunities for learning and growth rather than setbacks.
6. Providing constructive feedback that focuses on strengths and opportunities for improvement fosters development and optimism.
7. Surrounding yourself with a supportive, solution-oriented team can uplift morale and foster a "can do" attitude within the group.
8. Challenges should be reframed as opportunities for innovation and growth, rather than roadblocks.
9. As a leader, modeling a positive and resilient attitude can inspire others to adopt similar behaviors.
10. If an employee consistently exhibits a "can't do" attitude despite feedback and coaching, it may be time to part ways to protect team morale and company progress.
Unlock the Growth You Deserve
Your business has incredible potential, and I’m here to help you tap into it. Together, we’ll explore strategies that are customized to your unique goals, empowering you to create lasting success. Let’s take the next step in your journey and transform your vision into reality. Ready when you are—start your transformation today at [Capital Business Development Coaching](https://kelly-kennedy-f640.mykajabi.com/capital-business-development-coaching).
References: Attorney Aaron Hall, Cubicle Therapy and Success.com
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In Episode 178 of The Business Development Podcast, host Kelly Kennedy sits down with Fahad Khan, the dynamic CEO and founder of Canada Prime Marketing. Fahad shares his remarkable journey, beginning as a 14-year-old immigrant to Canada and evolving into a highly successful entrepreneur. He discusses how his early experiences shaped his mindset, driving him to build a marketing empire. With partnerships spanning Fortune 500 companies like TELUS and SodaStream, Fahad reveals how his relentless pursuit of excellence, combined with key lessons from influential mentors like Tony Robbins, have fueled his success.
Throughout Episode 178, Fahad provides insights into the power of mindset, resilience, and the importance of seizing the right opportunities. He delves into his transformational experience as a Tony Robbins Platinum Partner and how this partnership helped him unlock new levels of growth, both personally and professionally. This episode is packed with valuable lessons for aspiring entrepreneurs, as Fahad reflects on the challenges and rewards of his journey, offering actionable advice for anyone looking to break through limitations and build something extraordinary.
Key Takeaways:
1. Starting a business early, even in uncertain conditions, can set the stage for long-term growth and success.
2. Building strong, strategic partnerships with major companies is crucial for business sustainability and scaling.
3. Personal growth and continual self-investment are essential for unlocking new levels of success.
4. Persistence through tough circumstances is a core trait of successful entrepreneurs.
5. Surrounding yourself with mentors and like-minded individuals accelerates both personal and professional development.
6. Leading with empathy and cultivating a supportive work culture builds loyalty and motivates high-performance teams.
7. Empowering others, particularly through mentorship, creates a lasting impact and brings deeper fulfillment.
8. Staying innovative and adopting new technologies, like AI, can give businesses a competitive edge.
9. Adaptability and the ability to evolve with changing market dynamics are key to long-term success.
10. Focusing on creating memorable experiences for employees fosters a positive, productive company culture.
Links referenced in this episode:
capitalbd.canait.catonyrobbins.comfiverr.comupwork.comCompanies mentioned in this episode:
Canada Prime Marketing Telus Sodastream Capital Business Development Lyft Pakistan RogersUnlock the Growth You Deserve with Kelly Kennedy
Your business has incredible potential, and I’m here to help you tap into it. Together, we’ll explore strategies that are customized to your unique goals, empowering you to create lasting success. Let’s take the next step in your journey and transform your vision into reality. Ready when you are—start your transformation today with Kelly Kennedy: [Capital Business Development Coaching](https://kelly-kennedy-f640.mykajabi.com/capital-business-development-coaching).
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In Episode 177 of The Business Development Podcast, Kelly takes a deep dive into the realities of burnout, a common but often overlooked challenge among high-performing individuals. He explores the different types of burnout—overload, under-challenge, and neglect—discussing how each impacts professionals mentally and physically. With insights from personal experience and research from Prevention.com, Kelly shares the warning signs of burnout, such as constant headaches, irritability, and neglect of personal needs. He highlights that burnout rarely stems from a single issue, instead often developing from the combination of relentless work stress and personal challenges.
Kelly also provides actionable steps to prevent and recover from burnout, emphasizing the importance of self-care, boundary-setting, and regular mental check-ins. He discusses the value of taking time away, reconnecting with personal passions, and maintaining supportive relationships to help reset and recharge. As a work-from-home entrepreneur himself, Kelly shares how he manages burnout by stepping back, making time for family, and even taking weekend getaways to restore balance. This episode offers a compassionate and realistic approach for anyone looking to maintain long-term resilience in their career and life.
Key Takeaways:
1. Recognize burnout early by identifying symptoms like persistent headaches, irritability, and neglect of personal needs.
2. Burnout often arises from a mix of relentless work stress and personal challenges, not just one source.
3. Setting boundaries and learning to say no can prevent overload and help maintain balance.
4. Taking short breaks or weekend getaways can help reset mental health and restore energy.
5. Reconnect with personal passions and hobbies to re-ignite joy and motivation outside of work.
6. Regular check-ins with yourself and close contacts can help gauge mental well-being.
7. Establish daily routines, including adequate sleep, exercise, and consistent meals, to support mental and physical health.
8. Supportive relationships are essential; venting to trusted friends, family, or professionals can relieve stress.
9. High-performing individuals often walk a fine line with burnout, so proactive self-care is critical.
10. If burnout escalates into depression, seek professional help—therapy and mental health support are valuable and effective.
Links referenced in this episode:
www.prevention.comwww.capitalbd.caCompanies mentioned in this episode:
Capital Business Development prevention.com Jade Integrative Counseling and WellnessLooking to level up your business growth strategy? The Business Development Mastery Program with Kelly Kennedy is here to help you build a powerful, sustainable business development process tailored to your company’s needs. Through focused coaching, Kelly guides you in setting clear goals, enhancing CRM systems, refining marketing materials, and developing effective social media strategies. This program delivers a roadmap that’s not just for today but equips you to drive impactful results into the future.
💼 Ready to take the next step? Learn more about the Business Development Mastery Program here: https://kelly-kennedy-f640.mykajabi.com/sales-page
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