Bölümler

  • E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%.

    And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones.

    Doing SEO with a blog primarily goes after these types of searches - informational searches - so that poses the question…

    Is blog SEO dead? Is this the end of blog SEO?

    🔬 The research: https://ahrefs.com/blog/ai-overviews-reduce-clicks/

    🎈 Give visitors what they want before they start scrolling: https://edwardsturm.com/articles/give-visitors-what-they-want-before-they-start-scrolling/

    🏢 SEO for Big Clients: How to Sell to Schools, Governments, and Companies: https://youtu.be/u9TSz_jtY_w

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction to AI Overviews and Click-Through Rates
    00:30 Ahrefs Research Findings on AI Overviews
    01:18 Detailed Analysis of AI Overview Impact
    02:14 Comparative Click-Through Rate Data
    03:25 Conclusions on AI Overviews
    05:46 The Silver Lining
    07:30 Bottom of Funnel SEO vs. Blog SEO
    09:45 Tips and Recommendations
    10:56 Conclusion and Episode Wrap-Up

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #seotips #seohacks #searchengineoptimization #performancemarketing

  • E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients.

    This is a very unique type of SEO:

    SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel.

    It’s one of my favorites, if not my overall favorite, way of doing SEO and it’s a technique all business owners and marketers should know about.

    ⭐️ Source: https://edwardsturm.com/articles/easy-seo-big-purchase-orders/

    🗞️ My Newsletter: https://edwardsturm.com/newsletter/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 The Page Speed Myth
    00:19 Brian Dean's Page Speed Experiment
    01:50 Results of the Experiment
    03:38 Focus: User Experience?
    06:13 Practical Tips for SEO
    08:21 Additional Resources

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #seotips #seohacks #searchengineoptimization #startups

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  • E661: The legendary Brian Dean did a test.

    If he took a page ranking on Google, increased only its page speed, would it rank better?

    He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100.

    Before the test, the page was ranking #8 on Google for the target keyword. And after the test…

    Plus:
    - What’s most important for SEO
    - The best page speed testing tool

    ▶️ Brian Dean’s research: https://www.youtube.com/watch?v=zpV0_jdo0og

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 The Page Speed Myth
    00:19 Brian Dean's Page Speed Experiment
    01:50 Results of the Experiment
    03:38 Focus: User Experience?
    06:13 Practical Tips for SEO
    08:21 Additional Resources

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #seotips #googlepagespeedinsights #seohacks #uiux

  • E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it.

    Then, my 7-step checklist for how to use AI to create SEO pages that rank #1 on Google and stay #1 for years.

    🤖 How I Used AI to Create Content That Outranked Forbes: https://www.reddit.com/r/content_marketing/comments/1k4zjdg/how_i_used_ai_to_create_content_that_outranked/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction
    00:26 Outranking Forbes with AI
    02:11 Seven-Step Checklist for AI SEO Content
    09:32 Additional Resources

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #seotips #artificialintelligence #seohacks #digitalmarketing

  • E659: Creativity in marketing.

    Insane examples of it getting:
    - Money
    - Press
    - Hundreds of thousands of SEO backlinks

    And a 5-minute exercise you should do to become more creative!

    ⭐️Sources for this episode -
    My First Million Episode: https://www.youtube.com/watch?v=U0aCrkiybmA
    Harlem Shake NYC: https://www.youtube.com/watch?v=6TK64e8vzig
    Harlem Shake NYC BTS: https://www.youtube.com/watch?v=M9LH1CdbSkw
    Calm First 1,000: https://read.first1000.co/p/calm

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 The 30-Day Creativity Challenge
    00:59 Why Creativity Matters
    02:01 Exploding Kittens: A Case Study in Creative Marketing
    05:39 Harlem Shake: A Viral Marketing Success
    08:36 More Creative Marketing Examples
    13:20 SEO and Link Building with Creativity
    16:04 Conclusion and Final Thoughts

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #digitalmarketing #seotips #linkbuilding #searchengineoptimization

  • E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We’re joined by Brett Farmiloe, who just acquired HARO, to explain what’s up and what you need to know.

    Brett bought HARO on the 15th of April, 2025. It previously shut down last year.

    The relaunch is today - April 22, 2025.

    The new HARO will take way more of a stance against spam, fake accounts, and low-effort contributions. The goal is to protect the journalists on the platform while still giving everybody a voice.

    Brett Farmiloe is also the founder of Featured (formerly Terkel) and has extensive experience in this space. HARO will be iterating email by email, month by month, becoming something better than it was before.

    All seasoned digital marketers have heard of HARO. But this is the HARO they don’t know.

    ⭐️ The new Help a Reporter Out (HARO): https://www.helpareporter.com/
    💫 Featured: https://featured.com/
    👨‍💻 Brett Farmiloe: https://www.linkedin.com/in/brettfarmiloe/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction
    01:03 Basics of Help A Reporter Out (HARO)
    03:28 Reviving HARO: First Steps and Challenges
    04:24 Combating AI and Ensuring Trust
    05:29 Comparing HARO with Other Platforms
    12:00 Challenges and Iterative Improvement
    18:36 Identity Verification and Manual Review
    20:48 The Acquisition Process
    23:55 Global Reach and Language Support
    28:10 Tips for Getting Accepted by Journalists
    30:11 Conclusion and Final Thoughts

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #marketingnews #helpareporterout #publicrelations #martech

  • E657: SEO has changed a ton since I started learning it over ten years ago.

    While it’s still my favorite marketing channel, I would do things completely different if I was learning it today in 2025.

    This is what I would do, what this will get you, and how exactly to do it.

    Tools and articles shared:
    ▶️ https://reusevideo.com/
    🎙️ https://aipodcastmatcher.com/
    📖 https://edwardsturm.com/articles/easy-seo-big-purchase-orders/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Special Guest Announcement
    00:14 Diversifying Your Marketing Channels
    01:19 Linkable Assets
    02:38 Creating Viral Content
    03:28 SEO Learning for 2025
    07:25 Backlinks Don’t Matter
    12:15 Promoting Linkable Assets
    14:02 Adding Marketing Skills
    16:18 Final Thoughts and Upcoming Guest

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #seo101 #searchengineoptimization #seotips #digitalmarketing

  • E656: Doing SEO in other languages just got so much easier.

    This covers:
    - Why doing SEO in languages aside from English is a total marketing hack.
    - How to do SEO in other languages (the 20% of things that get 80% of the results).
    - How Google’s new Gemini to Google Sheets integration makes the translation process so much faster and easier.

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction and Episode Overview
    01:07 Why SEO in Other Languages is Easier
    04:53 Implementing Multilingual SEO
    10:04 Translating Content with AI
    13:34 Conclusion and Final Thoughts

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #hreflang #seohacks #seotips #searchengineoptimization


  • E655: Three accidental successes in my life that led to my companies making money.

    First one will make you laugh.

    The other two will inspire you.

    The reality of business that nobody talks about is everything takes longer than you think it will take and no entrepreneur is so dumb they won’t eventually figure it out if they just stick with it.

    Don’t worry if you don’t get it the first time… or the second… or the third… or fourth… or fifth… or sixth - keep trying and you’ll eventually get it!

    It could be a marketing epiphany, a product epiphany, a CRO epiphany, a sales epiphany, or even a networking epiphany. The more you stick with something the more you accrue successes which you are able to compound.

    🎙️ AIpodcastmatcher.com: https://aipodcastmatcher.com/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Dealing with Online Criticism
    01:10 Turning Criticism into Opportunity
    02:17 Unexpected Successes from SEO Efforts
    04:54 Affiliate Marketing
    05:49 The Viral Cafe Video
    10:34 Lessons from Accidental Successes
    12:38 Final Thoughts and Encouragement

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #entrepreneurship #digitalmarketing #indiehackers #ycombinator

  • E654: Breaking down Shoott’s programmatic SEO (pSEO) pages which rank #1 for keywords like “photo shoot NYC” or “photo shoot Los Angeles.”

    Explaining all the elements on their repeatable, templatised pages, and how they’re getting these results (these pages make them a lot of money).

    Then we look at what they can do better.

    Everything is shared in a way for you to reproduce with your own company and niche. Anybody can do programmatic SEO!

    🎧 Hear the Shoott founders yourself: https://youtu.be/MNHCwj5O4HI

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction
    00:16 Explaining Programmatic SEO
    00:34 Shoott’s Success with Programmatic SEO
    01:02 Detailed Breakdown of Shoott’s SEO Pages
    04:31 SEO Authority and Link Building Strategies
    08:32 Getting Better Results
    11:41 Conclusion and Final Thoughts

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #programmaticseo #pseo #searchengineoptimization #seohacks

  • E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens.

    It wants different websites, different media (videos, images, text)… and this can actually be exploited.

    This is how to boost sales using Google’s love for variety in its results.

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Google's Focus on Variety in Search Results
    00:50 Importance of Public Relations and Social Proof
    02:25 Testimonials and Reviews
    04:43 Podcasts for Brand Visibility
    05:56 Building Links and Media Placements
    09:04 Launch Platforms and Directories
    11:21 Wrapping

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #linkbuilding #digitalmarketing #seohacks #ecommerce

  • E652: Three quick (you can do them today) changes to make to your website (overall and sales pages) that will make you more money.

    Easy and straightforward.

    🎧 Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR: https://youtu.be/MNHCwj5O4HI
    🎧 Why Landing Pages Don’t Work - Secrets From a Decade of A/B Testing - Matthew Stafford: https://youtu.be/cmaKHu269Cg

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction
    00:08 Tip 1: Add a Phone Number to Purchase Areas
    01:11 Trick to Implement the Phone Number Strategy
    02:42 Tip 2: Gather User Behavior Data
    03:02 Case Study: Shoott’s Success with User Data
    05:50 Applying User Data Insights to Your Site
    08:03 Tip 3: Add TLDR Summaries
    09:00 Creating Effective TLDR Summaries
    10:53 Final Thoughts

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #conversionrateoptimization #ecommerce #seotips #digitalmarketing

  • E651: After 7 years building their business, they just hit $10 million annual revenue and $1 million net income. Most founders would’ve quit long before - but they stuck with it.

    One of their biggest setbacks: iOS 14.5 took their cost per acquisition from $20 to $200.

    As a result, they taught themselves real marketing.

    Programmatic SEO, conventional SEO, email marketing, remarking, public relations, conversion rate optimization, and much better Meta ads and Search Engine Marketing.

    Still testing new marketing ideas and hoping to double the business in the next year.

    This is their playbook after constant testing and a lot of success.

    ⭐️ About Shoott (https://shoott.com): the AAPI female-run, NYC-based startup Shoott provides “Insta-worthy” mini photo sessions with talented local photographers where the sessions are free to book and clients only pay for the photos they love! A 4.9-star rated experience on Google, Shoott's mission is to democratize access to professional portrait photography by disrupting the traditional business model for freelance photographers. Shoott's business model works because they aggregate demand at specific locations, which allows them to pass along the benefit to both clients and photographers. Shoott is proud to offer their photographers a minimum pay guarantee per shooting hour, flexible scheduling, tips and regular paychecks.

    Shoott IG: https://www.instagram.com/shoottphotos
    Jennifer Tsay IG: https://www.instagram.com/jenjentsay
    Jennifer Yeh IG: https://www.instagram.com/rebelthis
    Jennifer Tsay LinkedIn: https://www.linkedin.com/in/jennifer-tsay/
    Jennifer Yeh LinkedIn: https://www.linkedin.com/in/mhjenniferyeh/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction and Revenue Milestone
    00:44 The Business Model of Shoots
    02:34 Early Challenges and Market Validation
    03:33 Impact of AI on Photography Business
    07:12 Scaling Up: From 800K to 10.2 Million
    09:18 Navigating the Pandemic and Remote Hiring
    12:58 Marketing Strategies and Facebook Ads
    18:05 Experimenting with Different Advertising Channels
    21:24 Customer Reviews
    24:58 The Free Photo Shoot Hook
    27:32 Building a Scalable Booking System
    32:15 SEO and Local Marketing Tactics
    45:06 SEO Interlinking Strategy Discussion
    47:43 Backlink Strategies
    48:03 Press and Media Features
    48:45 Share Features and User Engagement
    50:10 Affiliate Programs and Partnerships
    58:15 Impact of iOS 14.5 on Business
    59:15 Navigating Financial Challenges
    01:00:51 Finding the Right Marketing Agency
    01:02:24 Building Custom Data Trackers
    01:03:20 Feedback and Adaptability
    01:07:10 Founding Story and Early Challenges
    01:15:16 Email Marketing Strategies
    01:21:20 Final Thoughts and Advice for Entrepreneurs

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #entrepreneurship #indiehackers #digitalmarketing #marketingstrategy

  • E650: How a language-learning app found a repeatable viral TikTok format and scaled it to 27 faceless accounts, 60,000,000 views, and 800,000 bookmarks.

    The format?

    Calling out Duolingo’s shortcomings with on-screen text, then getting accounts to recommend the new language-learning app in the comments.

    The fake, unprompted social proof gets an above-average amount of conversions on videos that already have an above-average amount of views.

    Find a format that works. Scale it. Manufacture social proof.

    ⭐️ Source: https://www.socialgrowthengineers.com/dissing-duolingo-to-60m-views-and-800k-bookmarks

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction: Podcasting in Unique Locations
    00:50 The Viral Marketing Strategy
    01:13 TikTok Success
    02:32 Social Proof
    03:59 Examples of Effective Content
    05:01 Scaling with Creators
    05:25 Spanish Market Success
    06:02 SEO and Competitor Targeting
    07:38 Conclusion and Final Thoughts

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #tiktokmarketing #appmarketing #saasmarketing #socialmediamarketing

  • E649: Using mass amounts of AI-generated pages on your website for SEO - should you do it?

    The SEO subreddit debates this.

    I share all the comments - as well as my opinion on each comment - in this glorious post.

    Then I give my own take on:
    - If you should use tons and tons of AI-generated pages on your website to game search engine optimization.
    - How to use AI text for SEO in a way that is safe

    🤯 Source: https://www.reddit.com/r/SEO/comments/1jyq6eq/whats_your_experience_with_massgenerated_ai/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction to AI-Generated SEO Content
    00:25 Reddit User's Inquiry on AI Content
    00:51 Community Reactions and Debates
    01:36 Ethical Concerns and Google's Stance
    03:45 Case Study: PharmEasy's Experience
    06:14 Personal Experiences with AI Content
    07:35 Advice on Using AI for SEO
    07:49 AI Detection and Challenges
    10:09 Risks of Using AI on Established Sites
    12:42 Alternative Strategies: Parasite SEO
    15:05 Conclusion

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #seotips #seohacks #parasiteseo #searchengineoptimization

  • E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… “Public relations is dead; it’s worthless. Everybody gets their news from social media now.”

    But here’s the thing.

    It’s not uncommon that a review of a product or service will be planted by a PR professional - and this manufactured credibility - this manipulated media - is what CAUSES the customer to purchase.

    It’s the long tail effects that make it worth while.

    This is what public relations professionals and agencies are doing to achieve this credibility, and how you can do it too on a low budget.

    Warning… it’s a bit black hat and this show does not condone such behavior :D

    ⭐️ Source: https://www.reddit.com/r/Entrepreneur/comments/15rpl5n/comment/jw9scyd/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction: Media Manipulation
    00:15 The Debate: Is PR Dead?
    01:06 Derek's PR Experience: The Good, The Bad, and The Ugly
    01:44 The Struggles with PR Agencies
    03:03 A Decent PR Agency Experience
    04:21 The Unexpected Benefits of PR
    05:21 The Biggest Net Gain from PR Campaigns
    05:53 Lessons Learned: PR Can Boost Conversions
    06:47 Credibility
    07:30 Avoiding PR Pitfalls
    08:35 DIY PR: Manipulating Media on a Budget
    09:06 Using Aliases and Fake Profiles
    09:28 Responding to Journalist Queries
    10:54 Targeting Keywords and Micro-Influencers
    11:32 Parasite SEO and Anonymous Reviews
    13:59 Conclusion: The Long Tail Effects of PR

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #mediamanipulation #digitalmarketing #publicrelations #searchengineoptimization

  • E647: A smart, repeatable marketing and product method some entrepreneurs used to quickly spin up an app making hundreds of thousands of dollars in monthly recurring revenue.

    And a discussion on how to adequately handle attribution with TikTok and Instagram Reels.

    Combine all of this with a solid bottom-of-funnel SEO strategy and you’ve got a unicorn on your hands 🦄.

    ⭐️ Source: https://www.socialgrowthengineers.com/apps

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction
    00:42 Doomscrolling Content and TikTok Insights
    01:34 Market Strategies
    04:02 Viral Content and App Promotion
    07:21 Attribution and Tracking in Social Media Marketing
    12:52 Personal Experiences
    14:27 Podcast Wrap-Up

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #tiktokmarketing #saasmarketing #appmarketing

  • E646: An SEO consultant does SEO for his own ecommerce business. He makes a page targeting wholesale buyers at the bottom of the funnel - people looking to purchase now.

    This purchase-intent page gets only 300 clicks per month, but results in $4,000 monthly profit for this SEO consultant.

    Think like an owner - research the market, identify an issue that customers in that market struggle with, and fill that gap.

    Act like an SEO - match your keywords to the gap that you are filling.

    It sounds so simple, but it’s overlooked by the majority of online businesses.

    🤯 Easy SEO to Get Big Purchase Orders: https://edwardsturm.com/articles/easy-seo-big-purchase-orders/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Think Like an Owner, Act Like an SEO
    00:35 Key Lessons from the Case Study
    01:08 Detailed Story: SEO for a Shopify Ecommerce Site
    01:48 Niche Keywords and Revenue-First Strategy
    02:20 Interlinking Strategy and Backlink Investment
    03:31 Results and Client Success
    04:58 Community Insights and Additional Tips
    08:33 Conclusion

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #bottomoffunnelseo #seotips #searchengineoptimization #ecommercemarketing

  • E645: If you can get results with SEO - maybe you’ve been hit by the Google Helpful Content Update - or maybe not… but you can already rank for keywords AND you’re trying to figure out what to do, this is for you.

    This is for people who can do SEO, but don’t know what to sell.

    SEO is a superpower! But most of the time SEOs don’t know how to find keywords that will bring DIRECT MONEY!! That’s what this is about.

    This is about building and selling what you’ve built, THEN SCALING. Scaling and scaling and scaling - first through SEO, then through other marketing channels.

    This is how to become a SaaS Unicorn off the back of SEO.

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction: Surviving the Google Helpful Content Update
    00:53 Recognizing Your Superpower
    02:39 No-Code AI Tools for Web Apps
    03:22 Unbundling Notion
    04:50 Creating and Monetizing Simple Web Apps
    06:50 Setting Up Your Web App and CMS
    07:26 Initial Backlinks and Launch Strategies
    08:04 Expert Quote Platforms for Link Building
    09:56 Bottom of Funnel SEO Landing Pages
    14:11 Iterating Based on User Feedback
    16:08 Importance of a Share Feature
    16:43 Achieving Success with SEO and Web Apps

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #bottomoffunnelseo #seotips #searchengineoptimization #indiehackers

  • E644: Showing exactly how to find lucrative bottom-of-funnel keywords in the travel niche.

    Travel SEO at its best.

    These bottom-of-funnel keywords are under-targeted and easy to get top positions for.

    This is the SEO nobody is doing that everybody needs to adopt. It works with searchers. It works with search engines. It works with AI.

    🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction
    00:46 Niching Down the Travel Niche
    01:22 Unbundling Expedia for Keyword Research
    02:18 Finding Niche Keywords in Travel CMS
    03:00 Analyzing Competitors and Keyword Opportunities
    04:40 Optimizing Pages for Bottom of Funnel Keywords
    05:54 Using Moz Keyword Optimization Scores
    08:27 Going Deeper Into Keyword Research
    09:54 Case Study: Tour Guide Booking System
    13:38 Unbundling SaaS SEO Strategy
    16:35 Conclusion

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #bottomoffunnelseo #seotips #searchengineoptimization #digitalmarketing