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In this episode, we’re joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communication, and smart marketing strategies. He has managed to increase prices from £99 to £247 and implement a SGPT model. Whether you’re a gym owner looking to scale or just starting out, Jake’s insights on retaining clients, boosting conversion rates, and planning for expansion are invaluable. Tune in to discover the key tactics that helped Jake grow his gym and create a strong, supportive community.
Key Highlights:
How to achieve a 97% client retention rate and low attrition
The best way to increase your prices in a short period of time just like Jake who went from £99 to £247
Changing from 1-2-1 PT to a more profitable SGPT model
How Jake went from 30 to 107 active clients
The benefits of opening a coffee shop and meal prep business next door to his gym
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth.
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/.
Connect with Jake Wilkins on Instagram
https://www.instagram.com/j_a_k_e_w_i_l_k_i_n_s/.
Connect with The Game Changer Training on Instagram
https://www.instagram.com/thegamechangertraining/.
This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more.
https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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In this episode, we are joined by Dave Perrin, FMA client and founder of Seven Movement based in Stockport, UK. A defunct industrial mill was transformed into a state-of-the-art gym for Dave to build his business. But Dave was struggling, poor footfall wasn’t bringing in new customers and his business model was killing his profits. Improving his marketing, sales and business operations with FMA has changed David’s life for the better. Now he is able to step out of the business, spend more time with his family and expand his business with confidence after tripling monthly recurring revenue to £22K and making 80% sales conversions. Make sure you listen/watch this episode to find out exactly how Dave transformed his fitness business.
Key Highlights:
How Dave tripled his monthly recurring revenue from 7k to over 21K
Learn how Dave increased his pricing package from £5 sessions to £240 per month
Start working 3 day weeks whilst growing and scaling your business like never before
Transforming sales conversion rates instantly from under 50% to over 80% with one simple strategy
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-...
Connect with Fitness Marketing Agency on Instagram:
fitnessmarketingagency
Connect with Seven Movement on Instagram:
https://www.instagram.com/seven_movement_gym/
This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more.
https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST
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Eksik bölüm mü var?
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In this week's episode, we’re joined by FMA clients Jordan Hipperson and Abi Cossey, the dynamic duo behind Perfit Fitness in Norwich, UK. Jordan’s dream of owning a gym was sparked after winning a lucky £16K bet, but it is their relentless hard work that’s truly built the business. From finding the right location to dealing with rejections early on, their determination has driven them forward. As business partners and a couple, Jordan and Abi have navigated the challenges of running a gym together, balancing both their professional and personal lives. Today, Perfit Fitness is thriving with FMA, giving them a strong focus on marketing, content, sales, and exceptional customer service, powered by a dedicated team that shares their vision. Tune in to hear their inspiring journey and discover how they turned their passion into a thriving fitness community!
Key Highlights
How they got to 160 members at a price point of £185 - £295 + what they are doing now to grow How they added 10k of monthly recurring revenue and doubled their floor space
The dynamics of how to run a successful business as business partners + life partners
Their top sales strategies and the best way you can onboard a new client
How they have implemented HYROX into their gymTo find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/.
Connect with Perfit Fitness
https://www.instagram.com/perfitfitness/.
Connect with Jordan
https://www.instagram.com/jordanhipperson/.
Connect with Abi
https://www.instagram.com/abicossey/
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In today's episode, we’re joined by online coach, entrepreneur and author Jay Alderton. This episode dives into Jay’s journey in the fitness industry and how he became one of the first online coaches and one of the first to utilise Facebook content posts and Facebook pages. Charlie and Jay discuss content creation and marketing, as well as how to utilise what you are producing as a gym owner or online coach to connect with your target audience and showcase your service. We delve into Jay’s book Hard Stuff Easy Life and key topics such as self-care, escapism and much more that can help become your better self and improve your lifestyle.
Key Highlights ROI in content creation and marketing
Building communities on Facebook and how to be yourself on social media from a business perspective
Key lessons he's learnt from mentors in the fitness industry
Investment mindset vs cost mindset
Outsourcing to help you and your business
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Jay on Instagram:
https://www.instagram.com/jayalderton/
Jay’s Website:
https://www.knowledgebombnewsletter.com
Pre-order Jay's book Hard Stuff Easy Life
https://www.amazon.co.uk/dp/0241682673/ref=cm_sw_r_as_gl_api_gl_i_240RTBT4M85SK0EX4BXE?linkCode=ml1&tag=wwwmindsetwit-21 -
In this episode, we’re joined by founder and owner of BSC (Belong To A Stronger Crowd) Rhys Jenkins who has been an FMA client since March 2022. Rhys talks with Charlie, exploring how he opened his small group personal training gym in Bicester with a focus on client transformations and community spirit. BSC and its brand has grown and developed alongside Rhys and his skills as a gym owner and manager. Rhys outlines the importance of lead reactivations and proper delegation to your team of staff. Find out what Rhys changed in his marketing and sales strategies in order for BSC to double its conversion rate, boost its monthly revenue to £38K, and increase its member prices. Watch this episode to find out how Rhys transformed his gym.
Key Highlights:
-How Rhys transformed his gym space and branding
-Price increases and how to minimise impact on client drop off
-Ex-client reactivation and the importance of warm leads
-Balancing the importance of front-end sales against client fulfilment
-How the client journey, the onboarding experience, and staff quality is vital to retention-Managing delegation and finances as a business owner
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
Connect with BSC https://www.instagram.com/bsc_hq/ Connect with Rhys https://www.instagram.com/bsc_rj/
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In this episode, we’re joined by Paul Gough who is the owner of the Paul Gough Physio Rooms. Paul explains how he created his marketing agency and what he did to make it a success despite external factors. We delve into the foundations of marketing and pricing. Paul explains the mindset to avoid in order needed to avoid mistakes and gives advice to manage your fitness business. Ben and Paul delve into how to move up in your fitness business and become to the boss rather than the coach. We discuss key components of business such as pricing, selling and understanding the data.
Key Highlights:
-The biggest mistake business owners are making
-Why you should always be increasing your prices and selling your services
-The two most important things about business
-What’s the best way for gym owners to make more money?
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Paul
https://www.instagram.com/thepaulgough/ -
In today's episode, we’re joined by Tony Oakley, owner of Catalyst Training based in Cirencester, UK. Tony has been in business for 10 years and has experienced the highs and lows of the fitness industry. We delve into how Tony transformed his business and mindset, removing the intense pressures of being a fitness business owner. Tony explains the mistakes he’s made, as well as the support system and the community in his gym. Charlie and Tony explore the marketing, sales, and systems of his fitness business. This episode is an excellent tell-all of every aspect of being a gym owner.
Key Highlights How Tony’s life has changed since transforming his fitness business Key lessons Tony learnt to improve his marketing and sales process Learning the systems of his gym and understanding the data How Tony increased his conversion rate to 95% Bringing family into your business and how to manage those roles
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Tony
https://www.instagram.com/tony_catalystpt/
Connect with Catalyst
https://www.instagram.com/catalysttrainciren/
https://www.catalyst-training.co.uk/ -
In this episode, we’re joined by Amelia Layng who is an online coach and entrepreneur. We delve into how Amelia began in the industry and became an online coach. Amelia explains her process of growing her online platform and creating social media content to attract her target audience. Ben and Amelia discuss the two sides of the fitness industry between gym owners and online coaches and delve into sales process, objections and marketing. Amelia explains how as an online coach she runs her business and how she sells herself according to her business ethos. Key Highlights What an online coach really is Amelia's community and how she nurtures that community Amelia’s posting and content creation and what’s working right now In-depth analysis of Amelia’s social media content The power of being a one-woman band in the fitness industry and why there’s a lack of women in the fitness industry Lead generation, sales process, objections and marketing of an online coach
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Amelia
https://www.instagram.com/amelialayng/ -
In this episode, we’re joined by Chris Hull the Business Development Manager/Gym Designer for BLK BOX. Chris takes us behind the scenes of BLK BOX and how they work to install and design gyms and facilities to the needs of their clients, whilst making it a premium facility. Chris dives into what his job entails as well as what they do to support gym owners and fitness businesses. In this discussion, we look at what steps need to be taken to set up a second site and advice when fitting gym equipment within multiple facilities. Ben and Chris talk about how upgrading your facility can also massively benefit your marketing as well.
Key Highlights
How to develop your gym space to enhance it for maximum capacity How to design your gym/space at all stages of your fitness career/ business to help you grow and evolve Chris’ advice for creating space if you want to open a second site The biggest mistakes Chris has seen gym owners make with the space they have How BLK BOX and its team can transform your gym spaceTo find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
Connect with Chris [email protected] https://www.instagram.com/chrishull_17/
Connect with BLK BOX https://www.blkboxfitness.com/
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In this episode, we’re joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness business creating a high-ticket service to grow his two sites. Many gym owners feel pulled in multiple directions and Roy explains his mindset of focusing on people who want your service. We delve into mistakes he’s made in the past around his fitness business and business associates, and his new mindset on creating a community of members and how he runs his gym.
Key Highlights The differences between UK and Dutch markets in the fitness industry and getting ahead as a Dutch gym owner Moving away from the gym floor as a business owner and how to make that transition Why you should reinvest in your fitness business to open another site Roy's experience with being burned by previous marketing agencies and how he recovered Becoming a HYROX Affiliated gym The sales process Roy is using to convert more leads into sales
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Roy
https://www.instagram.com/roypennings/
Connect with Zone 5
https://www.instagram.com/zone5.kaatsheuvel/
https://www.instagram.com/zone5.vught/
https://www.zonefive.nl/ -
In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coaches and programmes. Sarah and Ross explain their sales process in-depth understanding how to implement your personal branding into your sales calls. We explore Ross and Sarah's relationship with their clients and coaches and make their business a genuine and fun community, as well as looking at the growth in confidence they see in their clients. Plus we talk all things marketing and social media content creation and how that has helped them as a fitness business.
Ross and Sarah's relationship with their staff and coaches
What is the Barbell Club?
Creating a business that is authentic to them and their ethos
Their focus on marketing and social media content they create and the impact content creation has on their fitness business
Sales process and one call close and tailoring sales calls to you and your personality/brand
Unique opening hours of their business and why
Burn out as a coach and managing work-life balance
Ross and Sarah’s vision for the future of their fitness business
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Ross
https://www.instagram.com/ross_barbellclub/
Connect with Sarah
https://www.instagram.com/sarah_barbellclub/
Connect with RT Fitness
https://www.instagram.com/rt_fitness_durham_sunderland/
https://rtfitness.uk/
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In this episode, we’re joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locations and building a community within your gym. Wes gives advice to gym owners about lifting the hood of the business and letting staff understand what’s happening within the business and taking on financial controller. This episode is full of great insights on how to separate yourself from your competition and level up your fitness business.
Key Highlights:
Finding your brand as a gym owner and Wes’ rebranding journey
Walk through of Wes’ gym and pricing
Hiring and onboarding process for coaches
How Wes made the switch in his business model to small group personal training from 1-1
Steps to secure a second location
Getting a business partner as a PT/ gym owner
Reasons for hiring a financial controller as a business owner and letting go and pulling up the hood of the business
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Instate Fitness
https://www.instagram.com/instatefitness/
https://instate.fitness/
https://www.linkedin.com/company/instatefitness/
Connect with Wes
https://www.instagram.com/wessantosfitness/
https://www.linkedin.com/in/wes-santos-linked/
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In today's episode, we’re joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website and what pages you should include to create interest for prospective leads. If you're a fitness business owner without a website and not sure where to start or have a website that isn’t converting how you would like it to, this is the episode for you!
Key Highlights
Why Matt transitioned from personal training to website developing
Why as a business owner you need a website, and how it can legitimise your operation
Creating and owning a domain for your fitness business
Structuring web pages on your website
Key things to remember when creating a website for your fitness business
Websites as another tool for lead generation
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Accelerate Website Agency
https://www.instagram.com/acceleratewebsiteagency/
https://acceleratewebsiteagency.com/
Connect with Matt
https://www.instagram.com/mattswimsandstuff/
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In this episode, we’re broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great strides in the fitness industry. We delved into their operations, staffing, finances, pricing and much more. We learn the most efficient sales process to close your leads and scale your fitness business with multiple sites and key data you should be tracking. Finally, the talk was followed by a Q&A where we gained great insight into how these FMA clients are running their gyms and questions from other fitness business owners.
Key Highlights:
Break down of successful business models and services that gym owners are using. -How to improve member retention within your gym.
The sales processes of each gym.
Staff roles and positions within each gym business model -How to recruit and retain coaches.
Growing your fitness business with multiple facilities.
Q&A with fitness business owners.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
Connect with Fionn: https://www.instagram.com/fionnmaccullagh/
Connect with Connor: https://www.instagram.com/connorchat/
Connect with Dan: https://www.instagram.com/imdanmoore/
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In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjustments he's made. Nicky and Craig talk about the mindset of doing what you love and what is best for yourself and your business. We discuss, the sales process, profitability, pricing and staff as well as other operations involved in running a successful fitness business. Nicky gives great insight into what he sees from many gym owners including what is working to scale your fitness business and what isn't. Nicky and Craig look back over their history together and mentorship in the fitness industry .Key Highlights: How to ask questions the right questions on your sales calls. Changing your business model to build better connections with your clients. Craig's journey working within the fitness industry and his current business model. Understanding the profit step method and growing your fitness business. Staff and coach turnover and tracking your financials. Nicky’s advice and pros & cons of leasing a location for your fitness business. Setting up your fitness business to support your life.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Simply Fit
https://www.simplyfitpt.com/
https://www.instagram.com/simplyfit_pt/Connect with the FBDA
https://www.thefbda.com/
https://www.instagram.com/fitbizcoach/ -
On today’s podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched up their business model and have greatly improved and grown their business. We reflect on the work Gym Owner Network and PFCA do and the community they have built within the fitness industry. We discuss where the coaching industry is at the moment and leadership within your team and coaching service. Jenz gives great insight into the tried and tested operations and structures of gyms succeeding in the industry.
Key Highlights:
What Jenz has done in the last 12 months to grow the brand.
How to track metrics within your fitness business and impact your financial decisions.
What you should be charging and how to set up your pricing for your fitness business.
The referral culture within the fitness industry.
How to build an environment in your business for your team to grow and improve.
Closing leads and consultations with the one-call close.
Case studies from previous clients who have gone through a model switch.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Jenz:
https://www.instagram.com/coach_jenz/
Connect with Gym Owner Network: https://www.instagram.com/gymownersnetwork/
https://www.gymownernetwork.com/
Connect with MARCHON: https://www.instagram.com/marchon/
https://www.marchon.co.uk/
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In today’s episode, we’re back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing, saving and when to push your business forward. We discuss why everyone needs coaching and how important it is to continue to grow and create a better version of yourself to continue to have a bigger impact on others around you. Finally, we delve into authenticity within the fitness industry and Dan gives his insights into what he’s seen during his time in the industry comparing successful and not-so-successful facilities.
Key Highlights:
The biggest mistakes Dan sees gym owners make.
Generating a steady profit and the difference that will make on your decision making.
The mindset to adopt to achieve your goals.
Selling your service and remembering why you are selling to your prospect.
Steps to take to push further within your fitness business and knowing when things need to change.
How to buy coaching from somebody.
What do successful people do in this fitness industry compared to those who aren't as successful.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/Connect with Dan
https://www.instagram.com/danaguilera__/
Connect with FBP
https://www.instagram.com/fitnessbusinessprofits/
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In today’s episode, we’re joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains his goals for his brand and the mindset he shares with his coaches to “dominate the postcode”. We explore his growth in the fitness industry and the marketing, sales and operations of his businesses.
Key Highlights:
The layout of Jerome’s facility: Madisons (SGPT + LGPT facility) and Mincka (coffee shop)
Pricing, marketing and sales process of Madisons.
Importance of brand image including coaches, uniforms and staff.
Pros and cons of employed staff vs contracted and why he stepped away from coaching.
How he built a business from the perspective of a customer.
The local and wider community Jerome is building through Run Club and Mincka and the ecosystem of the two businesses.
Training programmes at Madisons between their SGPT and LGPT.
The process and challenges of building two different businesses at the same time and lessons learnt.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotesConnect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/Connect with Madisons:
https://www.instagram.com/madisonsofficial/Connect with Jerome:
https://www.instagram.com/jeromebolze/Connect with Mincka:
https://www.instagram.com/minckacoffee/ -
In this episode, we’re joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they want to create for their members. We discuss their sales process, how they handle common objections and the one-call close, as well as how they discovered FMA. We delve into their personal lives and the sacrifices they have had to make to achieve their goals within their fitness business.
Key Highlights:
How Mark and Ray got into the fitness industry. Sales process and strategy for dealing with objections when following up with leads. Funding each gym facility. Staff progression and career paths. Process of opening multiple gym facilities and lessons learned. How Mark and Ray discovered FMA. Importance of holding community events for their members.Connect with Mark and Ray: https://www.instagram.com/markginley1/ https://www.instagram.com/rayginley1/
Connect with Tribe https://www.instagram.com/tribebfs/
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
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In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemented in his gym, allowing kids and teenagers to start strength training. We explore struggles that many gym owners face, stepping away from the gym floor, adjustments and benefits to new roles. Stephen also delves into his future plans and the direction he wants to take in his fitness business.
Key Highlights:
Stephen’s gym and the measures he takes to ensure his gym is up to standard.
Why Stephen is no longer affiliated with CrossFit.
How Stephen invests in his coaches.
How Stephen implemented strength training for kids and teenagers.
The sales process for his fitness business.
Community and events for his members.
Adjusting to life working away from the gym floor.
The next steps and future plans for Stephen’s fitness business.
Connect with Stephen:
https://www.instagram.com/kinsellaste/
Connect with FSM:
https://www.instagram.com/fsm.bray/
https://fsmbray.ie/about/
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
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