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Gabriel Zalzman, a mainstay of Mattel's international business activities since 2000, has been at the forefront of numerous changes in the toy and retail industry having culminated his career as the Chief Commercial Officer, International. He spoke with us in this session about what it takes to resonate with global youth (and their parents), how the industry has changed, as well as how international strategies have had to change — and how leaders need to be agile in their outlook to win in the international competitive environment today.
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With technologies like AI, blockchain, drones, and IoT poised to remake the commercial and professional landscape in coming decades, many are wondering how this will affect work in general around the world, social wellbeing, and even international stability when topics like populism, immigration, and corruption enter the equation. Sanjeev Khagram, the newly appointed Dean of Thunderbird School of Global Management takes us on a tour of these issues, and how Thunderbird will prepare leaders for the challenges and opportunities ahead.
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With the recent release of his book, Digital Influence, Joel Backaler has written the most comprehensive look into the world of influencers and how companies are interacting with them — successfully and unsuccessfully. Listen to this podcast for insights into how your company can leverage influencers, whether you're in B2C, B2B, or even B2G industries. Backaler is a managing director at Frontier Strategy Group and is also the author of China Goes West.
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Patrick Moran, who is currently Global Head of Growth Marketing at Spotify and with previous runs at Netflix and eBay, gives us a preview of some of the topics he'll discuss at GetGlobal 2018 (Nov 7-8) including a run-down of key markets, using machine learning for marketing insights, and how to catalyze growth-generating subscriber engagement.
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We welcome Humphrey Ho, US Managing Director of Hylink Digital, the largest independent digital agency in China. In this wide-ranging conversation, we discuss a variety of China-related cross-border issues, from the needs and strategies of internationally expanding Chinese companies, to the keys for foreign companies to unlock the digital consumer landscape in China, to the surprising motivations of China's ultra-wealthy.
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In this edition we speak with Erik Huberman, the CEO of Hawke Media. Hawke is a small but rapidly growing marketing agency that helps companies of all sizes with their digital marketing campaigns. We discuss in this episode some of the issues that come up when dealing with foreign clients, intercultural communication, and some of the interesting challenges for foreign entrants to the US market.
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Lifelong Africa specialist Witney Schneidman shares the experiences, insights, and deep knowledge he has gleaned in his illustrious career as one of America's senior-most Africa watchers. We discuss his early lessons, adventures through business and senior roles in government, and his observations of modern Africa after ~40 years of experience on the continent.
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Malaysia concluded an election on May 9, 2018 with surprising results. Nearly all analysis pointed to a win for the powerful but controversial Najib Razak, but instead veteran Malaysian political leader Mahathir Mohamed won decisively. We ask longtime former General Electric ASEAN CEO Stuart Dean and esteemed Malaysian trade expert and former senior official Rebecca Fatima Sta Maria for their views on what this means for Malaysia and for business.
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In this in-depth discussion with Nisha Biswal — US-India Business Council president and former Assistant Secretary for South & Central Asian Affairs at State Dept — we explore the case for why ambitious companies can't afford to wait on going into India. We also examine some of the recent news in India's reform process, economic performance, social change for women, and key issues in the US-India business agenda, as well as look forward to where India's progress can and likely will go.
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Anuradha Das Mathur is a leading advisor, executive, and analyst on Indian business who is the founder of an MBA program for young women. Anirudha Dutta is an analyst and author of the Half a Billion Rising... India's women are changing their orientation toward society in profound ways, with girls, professionals, and mothers demanding more for themselves with more confidence than previous generations. The impact of this change will have major effects on the economy, politics, business environment, and culture.
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Digiday CEO and founder Nick Friese has in just ten years moved to the center of the conversation on digital media, marketing, and advertising with their events and media. In this podcast episode, Nick talks about what it took to grow and expand into foreign markets, as well as what the rest of the industry is doing to see growth and revenue beyond the old models and domestic focus that has characterized the industry's approach to survival.
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Special episode: We welcome Glen Fukushima to the GetGlobal podcast this week to discuss North Korea and elements of his article about Japanese Prime Minister Shinzo Abe's relationship with US President Trump in the NY Review of Books, especially in light of the complicating matter of Trump's acceptance of North Korea's invitation to talks. Glen has been a trade negotiator to Japan, a longtime executive based in Japan, as well a senior analyst on Japan and Northeast Asia based in Washington, D.C. His views are informed by his prominent careers in private industry and government, and we will offer occasional updates to the themes in NE Asian regional affairs in coming months from both of these points of view.
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This episode welcomes Tom Doctoroff, Chief Cultural Insight Guru and Global Executive Brand Advisor at the global brand and marketing consultancy Prophet. He spent nearly twenty years of his career as a senior executive focused on China and Asia, culminating in a tenure as JWT's CEO of Asia Pacific.
Executives often lament that China’s consumer landscape evolves so quickly that they have trouble keeping up, leaving room for both domestic and foreign competitors to capture their lead. While there are many ways in which China changes, there are also many that stay the same. Unlocking these cultural constants is essential for building lasting and firm success with China’s consumers. This podcast episode journeys into some key concepts about China's consumer constants, as well as what may be changing today — from the consumer classes, to society, and briefly to politics.
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The global affluent have enormous investment power, spending power, and rising political power. But what is less discussed is who these people are in their identities, what they care about, and what resonates with them as consumers. One of the world’s leading advertising agencies focused on luxury and premium brands, Team One, has conducted an annual in-depth study since 2010 called the Global Affluent Tribe for their clients, which include Lexus, HSBC, Ritz-Carlton, and Häagen-Dazs among others. Team One’s Group Director of Strategic Planning Joanna Young presented their research and key findings, and joined a live discussion over dinner with GetGlobal about key insights and learnings.
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In this fast-moving conversation, Darrell Bricker discusses how Canadians feel about their economy, the political environment, trade, China, and even the tone of the Canadian media's coverage of Prime Minister Trudeau's controversial visit to India. With NAFTA under negotiation, but also because Canada buys more goods than any country, this discussion gives good insight into our partner to the north.
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The media landscape is changing rapidly as publishers and content producers seek to diversify revenue streams and answer to local needs and interests — wherever that "local" may be. In virtually every emerging market, there are new media outlets that are capturing eyeballs and ad dollars by delivering their content in new and innovative ways that would likely be unexpected to most foreign observers. Marcus Brauchli, managing partner at North Base Media, former executive editor at Washington Post, and former managing editor at the Wall Street Journal, has been on an odyssey to find the hottest media brands and invest in their growth. Marcus speaks with us about what he's seeing on the ground in some of the fastest growing foreign markets, and what he has learned since he founded his investment firm in early 2014.
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Companies are expanding faster and farther than ever before. How? Why? Is it because they’re so good? Or because they have had help from a new breed of service provider? The last 10-15 years has seen an explosion in the kinds of services that can assist companies to easily overcome what have traditionally been risky and difficult challenges. Vistra will discuss some of the kinds of the challenges that can be overcome through careful planning and partnership.
- Benjamin Fielding — (Deputy MD, International Expansion, Vistra)
This session was recorded live from GetGlobal 2017 in Los Angeles.For more information and updates go to getglobal.co
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In this session captured live from GetGlobal in Los Angeles, Andy Kaplan, president of Sony Pictures Television Networks, will be interviewed by Ken Silverman, head of North America at Sannam S4. Here Andy Kaplan addresses Sony's global television strategies and impact, as well as where the international television field could be headed over the next decade. He will also detail Sony’s Networks business in India which for over twenty years has operated several of the most popular channels in the highly lucrative and rapidly growing Indian television market.
This session was recorded live from GetGlobal 2017 in Los Angeles.
For more information and updates go to getglobal.co - Daha fazla göster
