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Welcome back to the annual PR Wine Down Halloween Special!
You know the drill: Pour yourself a brew and get ready for some tricks of the trade from your favorite podcast hosts. This year, we’re unmasking five never-before-heard stories from our anonymous listeners! Tune in as we earth the scariest PR blunders, client challenges and workplace issues
Here’s what these Anonymous PR Horror Stories have in store: a classic screen-share mishap from an agency account manager; a case of pitching the wrong contacts for a promo event from a junior PR person; a controversial social media post made by a bust startup CEO; a question about whether to go to HR over a senior in-house executive’s workplace outburst; a reporter who has repeatedly canceled an important interview with one listener’s client; and more!
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
Connect with Trust Relations:
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
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Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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In this episode of the PR Wine Down, April and Laura welcome special guest Gini Dietrich! Gini is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is also the creator of the industry-famous PESO Model.
Together, they dive into Gini's impressive career and discuss the future of PR across an expanding digital landscape, including the changes brought on by the rise of AI and the challenges associated with the increasing fractionalization of the news media.
Plus, in this week’s PR News segment, the hosts tackle a recent news story about a Colorado man who was left behind by co-workers on a corporate hiking retreat, and had to be rescued. April and Laura break down how this incident played out in the media and discuss what this unfortunate situation reveals about workplace culture today.
Follow Gini’s work here: https://spinsucks.com/
Read the PR News of the Week here: https://www.si.com/onsi/adventure/hiking-feed/colorado-man-rescued-after-being-left-behind-by-co-workers-on-hiking-retreat
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Visit the TR website here.: https://trustrelations.agency/
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Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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Eksik bölüm mü var?
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In this week’s episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists.
First, your favorite hosts discuss an article fromThe Sword and the Script, about recent changes in print media monitoring and sentiment analysis. In this segment, April and Laura discuss Burrelles’ decision to retire its print monitoring services, PRophet’s integration of new Google AI models, and Meltwater’s newest AI features.
In the “What’s Up on Reddit?” segment, April and Laura read a post from one user who is lamenting the decline of dedicated beat reporters at many publications, in favor of employing generalists as news organizations continue to downsize. Tune in for a discussion about how PR practitioners can adapt and identify new media opportunities for clients in niche industries.
Read the PR News of the Week here: https://www.swordandthescript.com/2024/07/farewell-burrelles-pr-tech-sum-56/
Read this week’s Reddit post here: https://www.reddit.com/r/PublicRelations/comments/1enn00s/as_a_midish_level_pr_professional_working_in/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Visit the TR website here.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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On the podcast this week, our favorite hosts discuss two hot PR industry topics: competitive work environments and the future of local news. First, April and Laura share this week’s Anonymous PR Horror Story, from a listener who has encountered a culture of toxic competition at their first full-time PR agency job. Tune in as April and Laura share their advice to help this listener navigate her current role successfully — with the ultimate goal of finding a position elsewhere.
Later, our hosts discuss a recent initiative from Outlier Media in Detroit, which allows local readers to text the newsroom directly, access critical information, and talk directly to a reporter. April and Laura share their thoughts about the program, and why it might be the first step in preserving local news outlets as a critical community resource.
Check out the Outlier Media initiative here: https://outliermedia.org/txt-outlier/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown -
On the podcast this week, April and Laura are catching up for a one-on-one chat about some recent trending topics impacting the PR industry and the future of work. First, your favorite hosts dissect an article from Business Insider, exploring PwC’s decision to cut back on their “Summer Fridays” perk. Tune in as April and Laura discuss the shifting power dynamics between employers and employees, why companies are cutting back on workplace wellness initiatives, and what these changes might mean for PR pros.
Also in this episode, we’ll introduce a new segment: What’s Up On Reddit? In this segment, April and Laura are taking it to the forums to discuss the recent topics trending for PR pros online. This week features a post requesting help with media list building, and includes our hosts’ expert tips for success.
Read about PwC’s announcement here: https://www.businessinsider.com/pwc-reduces-half-day-friday-benefit-for-uk-staff-2024-7?[%E2%80%A6]edium=social&utm_campaign=business-sf&utm_source=facebook
Read the Reddit thread referenced in this episode here: https://www.reddit.com/r/PublicRelations/comments/1e3yx3t/having_trouble_building_a_media_list_would/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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Eriksen Dickens is an award-winning filmmaker, actor, and co-founder of Platinum Peek. Inc video agency. This week, April and Laura welcome Eriksen to wine down with a discussion about the practical uses of video production for business leaders, including how documentary film can be applied to brand-building and positioning for entrepreneurs.
Today’s Anonymous PR Horror Story features a write-in from a listener submission who has been feeling overworked in their current in-house PR role review. Tune in to hear our hosts discuss tips for avoiding burnout and making the most of a difficult job in an uncertain economy.
Learn more about Eriksen’s work here: https://dickensbrothers.com/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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It’s an election year in the United States, and that means it’s also a busy time for PR practitioners in Washington. Here today to take us behind the scenes is Krysten Copeland, founder of KC & Co Communications and author of the PR Girl in D.C. blog. In this episode, Krystem shares her expertise in PR for campaign planning and management, her career journey, and the realities of working in this fast-paced sector.
Also in this episode, hosts April and Laura review Google’s recent missteps with its featured AI responses to users’ queries, analyze why some brands have begun to scale back their promotions of AI offerings, and how these tools might change PR as we know it.
Learn more about Krysten’s work here: https://www.prgirlindc.com/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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It’s almost time for one of our favorite annual events: The Women|Future Conference, presented by the Stevie Awards! This year, our CEO & Founder, April White, will be hosting a panel session titled "Building a Trusted Brand: Authenticity in a Time of Public Scrutiny and Hot News Cycles." Today’s episode features an exclusive pre-event interview with April’s colleague, friend and expert panelist Catharine Montgomery. Catharine is a crisis communications expert and the CEO & founder of the Better Together agency. Tune in for a sneak peek into the conversation, including: how brands can navigate hot topics in the news, centering brand authenticity in your PR activities, navigating crisis communications in the digital era, and more.
Also in this episode, April and Laura share an Anonymous PR Horror Story from one listener who encountered a few challenges with their new manager while pitching a bylined article. As always, they deliver advice for rising PR pros to master managing up, avoid pitching pitfalls, and find success in their PR careers.
The Women|Future Conference will take place on Tuesday, July 23 and the "Building a Trusted Brand" panel session will begin at 12:00pm ET. We hope to see you there! If you're interested in attending this year's event—alongside a stellar lineup of speakers, leaders, executives, small business owners, entrepreneurs, and coaches—you can learn more about how to register on the Women|Future Conference website: https://events.zoom.us/ev/AgweWoSny3QkBvjw5Tp0zI-DovNQwX62VbBEqEf34kcXjR8l5CRJ~AkB1J1OQozhhPlfjhH3_WsNLv_PrujWr_WL0ZduLrUt_Nbw0_QJg6JGeeQ
Learn more about Catharine’s work here: https://www.linkedin.com/in/cnmontgomery/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the healthcare and medical industries.
Later in this episode, April and Laura also cover the ubiquitous PR tool: the press release! Tune in for a deep dive into some common mistakes and best practices relating to writing, planning and distributing press releases in today’s media landscape.
Learn more about Barrie’s work here: https://bcpublicrelations.com/
Learn more about press releases on the Trust Weekly blog, here: https://trustrelations.agency/trust-weekly/trust-relations/pr-tools-what-does-a-press-release-actually-do/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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Today on the PR Wine Down, hosts April and Laura tackle two key issues in today’s PR industry discourse: trust in journalism and the shaky job economy.
First, in the PR News segment, Laura shares a recap of “Polarization and the Press” from the blog page at Stanford’s Journalism program. In the post, Janine Zacharia, Carlos Kelly McClatchy lecturer in Stanford’s Department of Communication, and Emily Handsel, a senior at Stanford studying political science, unpack 12 actionable steps that journalists can take to enhance their credibility and rebuild trust in their reporting. Tune in as April and Laura cover the highlights, and share their own reflections about what PR professionals can do to support similar trust-building practices on the PR side of the news desk.
Also in this episode, April reads our latest Anonymous PR Horror Story submission, from a listener who was passed over for a promotion — and effectively laid off — despite being an overachiever with years of experience.
Read the PR News of the Week here: https://journalism.stanford.edu/polarization-and-the-press-12-ways-to-restore-respect-for-your-reporting
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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In this information-packed episode of the PR Wine Down, hosts April and Laura welcome Allison Ullo back to the virtual recording booth! Allie is our Lifestyle Group Director at Trust Relations, and a seasoned media relations specialist and B2C communications strategist. She’s here to discuss the nitty-gritty details of affiliate PR, including the changes, challenges and opportunities brands can expect to face in this niche area of consumer media, where consumer PR and digital marketing intersect.
Later in this episode, April and Laura take a deep dive into the different career paths a PR professional might take — and how brands can decide which type of PR specialist to hire. Tune in for a candid conversation about the pros and cons of agency, in-house and freelance PR.
Learn more about Allie: https://trustrelations.agency/meet-your-dream-team/allison-ullo/
Read about our affiliate PR services: https://trustrelations.agency/affiliate-pr/
Try Leaves of Leisure: https://www.leavesofleisure.com/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown -
April and Laura are back in the virtual recording booth for another 1:1 strategy session! This week, they’re dissecting a media mishap that went viral earlier this spring when Kellogg’s Co-CEO Gary Pilnick suggested that consumers eat cereal for dinner when their funds are tight. Tune in as April and Laura discuss the backlash and boycotts which ensued on social media, analyze how Kellog’s slow response impacted the narrative, and offer suggestions for how the brand could have mitigated the fallout.
This week’s Anonymous PR Horror story features a write-in from a listener whose client has been ghosting them for regularly-scheduled calls. April and Laura share the warning sings of a potentially disengaged client, how to crack through the silence when a client is difficult to reach, and how to identify the best methods of communication for every client contact.
Read the PR News of the Week here: https://www.today.com/food/groceries/kellogg-ceo-cereal-for-dinner-save-money-backlash-rcna140540
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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On the show this week, we have a double guest interview! Daniel Bisett and Tricia Ulberg are the founders of the We Rock DM agency and co-hosts of the We Rock DM Amplified podcast.
Daniel is an award-winning digital marketing instructor at the McCombs Business School at the University of Texas, with Tricia by his side as teaching assistant. They’re here to discuss branding and website development for brands of every size, from mom-and-pop shops to multi-million-dollar companies. With hosts April and Laura, they also discuss the costs associated with a high-quality website, how design factors into brand development, and what to do when a client feels emotionally attached to an outdated brand aesthetic. They also cover a few ways that an updated website design can support a brand’s PR goals.
For this week’s PR News section, April and Laura discuss a recent article about AI in journalism, and how PR practitioners can adapt.
Learn more about Daniel & Tricia’s work here: https://www.werockdm.com/
Listen to April’s interview on the We Rock DM Amplified podcast here: https://www.werockdm.com/work/april-white/
Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/pr-pros-must-prepare-for-the-rise-of-ai-journalism/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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Today’s episode features an article that April wrote for the Forbes Agency Council, “Suffering From Public Relations Skepticism Disorder? Three Tips For Agencies And Brands To Recover.”
The unspoken truth is this: The status quo PR agency approach works against employees and clients. Many brands have been burned by PR in the past, with lackluster media results, inexperienced account staff, murky agency contracts, and strategies that don’t align with their broader business goals.
As Trust Relations celebrates its 5th agency anniversary this month, we’re dedicating this special episode of the PR Wine Down podcast to consider a pervasive issue that has yet to be uprooted in this industry: the disappointing experience many brands face when engaging with a PR firm for the first time.
The traditional PR agency model is broken, and we’re on a mission to reinvent it and replace it with something better. With the Trust Relations approach, we’re dedicated to changing client and staff expectations for what a PR agency can be — and then exceeding them.
In this special edition of April’s reads, our CEO & Founder April White takes a closer look at what brands and agencies can do to achieve success, improve the industry and redefine what PR can do for brand’s today.
Listener Note: Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren’t going anywhere. Our hosts will be back in your feed for another classic episode in two weeks.
You can read the original article here: https://www.forbes.com/sites/msolomon/2024/04/20/best-timepieces-watches-and-wonders-geneva-2024/?sh=9785f4356620
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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This month, Trust Relations is celebrating five years in business!
In this special episode, April and Laura welcome Fatou B. Barry to the virtual recording booth! If you're a PR practitioner and you use Instagram, you probably follow PR Girl Manifesto; Fatou is the founder of the nonprofit organization of the same name. She is also the co-founder of the advocacy group Hold The PRess. Fatou is here to discuss her impressive career, and how she built a viral community for tomorrow’s PR pros, through PR Girl Manifesto.
Tune in as April and Laura cover some of the PR industry issues which inspired the PR Wine Down — and April’s decision to found Trust Relations. Your favorite podcast hosts chat with Fatou about uprooting toxic and outdated industry practices, improving mentorship and learning in the PR agency environment, changing the PR profession for the next generation, and more.
In the PR News of the Week segment, April and Laura discuss a common media training question: Is it ever acceptable to share information with a reporter “off the record?”
Learn more about Fatou’s work here: https://www.fatoubarry.com/
Follow PR Girl Manifesto on Instagram: https://www.instagram.com/prgirlmanifesto/?hl=en
Read the PR News of the Week here, in PR Daily: https://www.prdaily.com/how-to-go-safely-go-off-the-record-with-a-reporter/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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Longtime listeners, rejoice! This week, one of our favorite repeat guests is back in the virtual recording booth. In this episode, Ronjini Joshua, Owner & President of The Silver Telegram PR agency, is back for an industry update. Together with hosts April and Laura, Ronjini shares her observations about the PR industry in 2024 so far. They also discuss challenges facing PR practitioners as media scrutiny continues to rise, the increase in solo practitioners in the PR industry, and the budget constraints that many brands faced in Q1.
Also in this episode, April and Laura discuss a recent viral video in which a former Cloudflare employee was laid off. The conversation includes the common messaging mistakes companies make when facing layoffs, and how brands can use empathy and strategic communications to avoid these pitfalls when sharing difficult news with their staff.
Read the PR News of the Week here: https://www.morningbrew.com/daily/stories/2024/02/11/companies-use-every-term-in-the-thesaurus-to-avoid-saying-you-re-fired?mbcid=34314159.1258026&mid=21d46d16783f109d631ad3b58fdb2827&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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April and Laura are chatting 1:1 this week about two lesser-known issues a PR practitioner might face: a use case of anti-brand messaging, and how to manage feedback that isn’t constructive.
The PR News of the Week features an update on Tesla’s PR strategy, with a critical look at The Dawn Project’s anti-Tesla Superbowl ad back in February. April and Laura also weigh the consequences of Elon Musk’s longtime rejection of investing in a formal PR team for himself or his business and discuss whether a brand can be successful without a strategic communications infrastructure.
This week’s Anonymous PR Horror story features a write-in from a listener whose last manager shared a series of overly-personal pieces of feedback, and how to bounce back from non-constructive criticisms at work. Your favorite hosts also candidly share their own personal experiences with targeted personal criticisms in the workplace.
Read the PR News of the Week here: https://www.businessinsider.com/super-bowl-ad-tesla-boycott-tech-ceo-2024-2
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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In light of the recent and tragic passing of Mikal Reich, our team is taking a walk down memory lane to re-release this interview with Mikal, originally released in January 2021. Mikal's intelligence and exuberance are fondly remembered and appreciated by those who knew him.
Episode Description: The PR Wine Down podcast welcomes Michael Reich, Executive Creative Director and Co-Owner at Dead As We Know It creative agency and Laura’s personal friend. With hosts Laura and April, Mikal discusses his career path into the advertising industry, reminisces about his favorite ads and career milestones, and shares advice for navigating common client challenges and leveraging creative ideas to generate press coverage.
You can learn about Mikal and his work at https://deadasweknowit.com/
Send your Anonymous PR Horror Stories to [email protected], anytime.
Connect with Trust Relations on our website at https://www.trustrelations.agency/
Follow us on social media, too!
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/?hl=en
Sound effects obtained from https://www.zapsplat.com.
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April and Laura are chatting 1:1 this week about two familiar dilemmas for mid-to-senior level PR practitioners: managing junior staff and navigating shrinking marketing budgets.
This week’s Anonymous PR Horror story features an honest write-in from a listener who is struggling to connect with the intern they’re managing — and has run out of ways to share feedback. In PR News of the Week, our hosts discuss the rise of “challenger” PR firms and the role of independent practitioners and mid-sized agencies as the PR landscape continues to shift. Together, they discuss how economic concerns and shrinking marketing budgets are impacting big brands and the agencies that serve them, and how newer, more disruptive firms can provide an alternative.
Read the PR News of the Week here: https://www.axios.com/2024/01/18/the-rise-of-challenger-firms?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axioscommunicators&stream=business
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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April and Laura are back with another fabulous guest interview! This week, our hosts welcome award-winning PR pro, Rachel Griffin, to the virtual recording booth. Rachel is the co-founder at PlayWise Partners and April's friend and colleague from our favorite industry award event — The Stevie Awards for Women in Business! Rachel has won gold awards two years in a row for her creative PR activations. On the show today, she discusses her favorite campaigns, including activations for ToyMonster and FAO Schwarz. She also shares some insight into her latest activation for a new fashion doll brand at New York Fashion Week!
Later in this episode, in honor of Valentine’s Day, April and Laura dive into some creative holiday promotions from Pizza Hut and P.F. Chang’s. Tune in for a chat about Pizza Hut’s promo to break up with your significant other via Hot Honey "Goodbye Pies" and P.F. Chang’s Dumplings for customers who have recently been... well, dumped.
Follow Rachel’s work here: https://www.linkedin.com/in/rachelhgriffin/
Learn about PlayWise Partners here: https://www.playwisepartners.com/
PR NEWS OF THE WEEK:
Read about Pizza Hut’s Goodbye Pies promo here: https://www.marketingdive.com/news/pizza-hut-goodbye-pies-valentines-day-free-pizza/706932/
Read about P.F. Chang’s Break-Up Dumplings here: https://www.delish.com/food-news/a46663011/pf-changs-free-dumplings-valentines-day/
Connect with Trust Relations:
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at [email protected].
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown
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