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Today, on The Press Office with KateCo. PR, host Marisa Jayne is joined by fashion icon and stylist Anthea O’Connor. Anthea's illustrious career spans over a decade as the former Melbourne Editor of Vogue Australia and now as a sought-after fashion stylist.
In this episode, Anthea delves into uniform dressing and why the notion is in fashion, both for getting ready for the office and enjoying your down time.
Anthea break down the essence of uniform dressing and its relevance for professionals, breaking down its simplicity and practicality. Exploring the versatility within this concept, Anthea shares how uniform dressing can align with personal style and it's not just monochromatic tailoring.
Another key benefit Anthea touches on is the intrinsic link between uniform dressing and sustainability, sharing we should buy less but buy better.
Make sure you listen along to start your own personal branding refresh via curating your wardrobe and to learn more, be sure to follow Anthea on her socials and website: https://www.instagram.com/antheaoconnor/ and https://www.antheaoconnor.com/
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Dive into the intricate world of media strategy in PR during this mini episode of The Press Office with hosts, Kate Keane, Founder and Director of KateCo. PR and Marisa Jayne. This conversation follows the episode with media buyer Elise Hedley Dale.
In this episode, Kate and Marisa dissect the essential components of effective media strategy, highlighting the relationship between traditional and digital platforms. Both Kate & Marisa offer firsthand insights into the dynamic landscape of traditional media, and why it is so important in multifaceted PR campaigns in order to target multiple markets.
Kate also shares a recent influencer campaign crafted for Penfolds, showcasing how a brand is required to meet their target audience on platforms which they are predominantly engaging with.
As always if you enjoy the episode, please subscribe now on your preferred podcast platform.
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In this week’s episode of The Press Office with Kate Co. PR, host Marisa Jayne delves into the world of traditional media and integrated marketing campaigns with Elise Hedley Dale, the founder of media buying agency Media Words.
Elise shares her wealth of experience working with A-list clients and household brands like SONOS, Bic, and Ocean Spray, offering invaluable insights into effective media planning strategies.
For those new to the marketing and communications industry, Elise sheds light on the role of a media buyer and the significance of traditional media in today's digital landscape. Discover why a traditional media buy is crucial for new businesses and how audience-first approaches drive successful campaigns.
Elise shares a terrific example along the way of a traditional media buy done well, which was a campaign for Bic featuring none other than Snoop Dogg and Martha Stewart. You can find more information on that campaign here: https://mediawords.com.au/bic-ez-reach/
At the conclusion, Elise also shares the dos and don'ts of media buying in today's dynamic landscape.
To learn more about Elise and Media Words, visit their website at https://www.mediawords.com/ and make sure you're following The Press Office on your preferred podcast platform.
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Join Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy.
Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted individuals. From identifying the perfect recipients to seizing the perfect moment, the pair provide invaluable insights into optimizing gifting strategies for maximum reach, engagemeent and impact.
Tune in now to discover the keys to success in celebrity and influencer gifting, and ensure to subscribe on your preferred podcast platform for more expert advice.
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In this week's episode of The Press Office with KateCo. PR, host Marisa Jayne sits down with the creative visionary Rochelle Gregory, founder and designer of Rocky Rafaela.
Int his episode, Rochelle dives into her fashion design journey, from narrowly missing out on a prestigious New York internship with Alexander Wang to launching her own label in 2016. Rochelle shares how she turned setbacks into stepping stones towards success.
Learn how Rochelle first started gaining traction for her brand and the strategies she employed to get noticed in the competitive fashion industry, leaning on celebrity connections and brand storytelling.
Discover the story behind one of Rocky Rafaela's key moments; getting her leather jacket featured on Ruby Rose in a Maybelline commercial. Rochelle shares insights into this exciting collaboration and how it unfolded.
Additionally, Rochelle discusses her collaboration with Alana Hadid, gifting to the elite in the fashion world and the importance of relationships with stylists in the fashion world.
To learn more about Rochelle and Rocky Rafaela, visit their website at https://www.rockyrafaela.com/ and make sure you're following The Press Office on your favourite podcast platform.
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In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne delve deeper into the world of social media marketing following the previous interview with special guest Nat Welfare from SZN social.
Marisa & Kate discuss their own experiences with social media and going viral, including insights on leveraging TikTok and harnessing social trends. Tune in for valuable tips on amplifying your online presence!
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In this week's episode of The Press Office with Kate Co. PR, host Marisa Jayne sits down with Nat Welfare, the creative genius behind SZN Social, a premier marketing agency shaking up the scene in Melbourne.
With a client roster boasting the likes of Aje Athletica, Novo, and Tony Bianco, Nat and her team have mastered the art of going viral on social media platforms such as Instagram and Tik Tok to drive sales.
Join Marisa & Nat as the duo delve into the world of social marketing, exploring what exactly constitutes as 'viral' in today's digital landscape. From dissecting the essentials of crafting a killer social strategy aimed at selling products to uncovering the secrets behind increasing engagement and going viral, Nat leaves no stone unturned.
When it comes to social media, it's not all about following trends; Nat emphasizes the importance for brands to carve out their own unique path in the crowded social sphere. Drawing from her experiences, she shares insights on why thinking outside the box is crucial for long-term success.
To find out more about Nat and her work at Szn Social, head to https://www.sznsocial.com/, and make sure you are following The Press Office on your favourite podcast platform.
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In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne discuss previous guest Rachelle Unreich's publicity strategy for her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust.'
Rachelle utilised a number of PR tactics, including hosting unique and intimate events at her mother's home, leaning on her relationships from her career as a journalist, pitching around significant dates and attending writer's festivals.
Listen now and make sure to follow on your favourite podcast app.
To find out more on Rachelle, head to https://www.rachelleunreich.com/ and to purchase a copy of her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust', head to https://www.hachette.com.au/rachelle-unreich/a-brilliant-life-my-mothers-inspiring-story-of-surviving-the-holocaust.
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In this week's episode of The Press Office with Kate Co. PR, we welcome a guest we've eagerly awaited since our early days - celebrated journalist turned author, Rachelle Unreich. Known for her work in prestigious publications like Harper’s Bazaar, Elle, and the Sydney Morning Herald, Rachelle has recently transitioned into the realm of authorship with her debut book, "A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust."
In this episode, we delve into Rachelle's remarkable journey from chronicling the lives of others to penning her own family's history. We explore the challenges and revelations she encountered during this transition and discuss the unexpected impact her book has had, reaching audiences beyond her expectations in the UK and US.
From navigating the competitive literary scene to having her work featured in publications like the New York Post, Rachelle shares insights into the process of bringing her deeply personal story to the world stage.
Discover the behind-the-scenes process of writing her book and learn about the special connection between narrator and Actress Rachel Griffiths and Rachelle's mother, Mira, in bringing the audiobook to life.
To find out more on Rachelle, head to https://www.rachelleunreich.com/ and to purchase a copy of her book, "A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust", head to https://www.hachette.com.au/rachelle-unreich/a-brilliant-life-my-mothers-inspiring-story-of-surviving-the-holocaust.
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In the first-ever mini-episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne break down the idea of authenticity on social media.
The conversation stems from our previous episode with Bessie Kay, who discussed all about being authentic to herself when it comes to her work life and finding valued aligned work, so make sure you listen to that first.
In this chat, Kate & Marisa break down what is currently trending on social media, what is working for creators and for brands and why it is so important to create real and genuine spaces on the likes of TikTok and Instagram.
Listen now and make sure to follow on your favourite podcast app.
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In this episode of The Press Office with KateCo. PR, we sit down with Bessie Kay, a former professional dancer turned TV producer and the now founder of Abundance the Movement. Bessie's journey has been one of diverse career transitions, highlighting the importance of aligning work with personal values and identity.
From her beginnings in dance to her tenure in the media industry and her eventual return to her passion for dance through Abundance the Movement, Bessie shares her insights into navigating these transitions and finding fulfilment along the way.
We delve into Bessie's experiences of burnout and career setbacks, exploring the moments that prompted her to reassess her path and realign with her values. Bessie discusses the challenges of feeling disconnected from her values while working in the media and how she overcame these obstacles to pursue a more fulfilling path.
Listeners will gain valuable advice on rebuilding confidence after hitting rock bottom and finding work that resonates with their values. Bessie also shares the inspiration behind Abundance the Movement and the transformative power of positivity through dance.
Join us for an insightful conversation on navigating career transitions and finding abundance in work and life with Bessie Kay.
For more details on Bessie's Abundance the Movement, head to https://abundancethemovement.com/
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Today on The Press Office with Kate & Co. PR, host Marisa Jayne is joined by the visionary founder and director of Kate & Co. PR, Kate Keane.
With over a decade of experience, Kate Keane has been at the forefront of the PR industry, steering the agency to new heights of innovation and success.
In this episode, Kate reflects on her top five events of the past twelve months, revealing trade secrets and behind-the-scenes stories behind these iconic PR moments. Aspiring publicists, industry enthusiasts, and curious minds alike will relish in these insider stories and gain invaluable insights into the intricate world of PR.
Throughout the episode, Kate discusses what it was like managing PR for the likes of Penfolds Venture Beyond, the relaunch of Epzen, Melbourne Fashion Week, the agency's LA Fashion Showings, Moomba Festival and The LUME Connection Launch.
As always, if you enjoy the episode, pleas like and subscribe.
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In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne sits down with none other than Luke and Sassy Scott, the iconic Melbourne brothers who have taken the TikTok universe by storm.
Get ready to dive headfirst into their captivating journey as we uncover hilarious moments, personal anecdotes, and those unexpected plot twists that have elevated them to household names on the internet.
In this conversation, the dynamic duo break down the origins of their viral success. From the sparks of inspiration that led them to create their first TikTok videos, to the astounding growth that followed, tune in to learn how two brothers transformed their sibling dynamics into comedy gold. The pair share some iconic and hilarious stories including how they recently FaceTimed with Rita Ora and accidentally ended up hosting The Summer I Turned Pretty Season 2 launch in the US.
As always, if you find yourself entertained by this episode, don't forget to hit that like button and subscribe to our channel..
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In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne is joined by event extraordinaire Georgina Damm, the owner and director of Damm Fine Food Co.
A trailblazer in the catering and events industry, Georgina's journey is one of passion, purpose, and creativity. With a keen eye for detail and a heart committed to sustainability, she has carved a niche for herself and her company in crafting events that are not only visually stunning but also deeply meaningful.
Beyond the sumptuous feasts and artful presentations, Georgina and Damm Fine Food Co. stand out for their commitment to corporate social responsibility and sustainability, especially within the world of culinary artistry and event orchestration.
As always, if you enjoy the episode, please make sure to like and subscribe.
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In this week's episode The Press Office with Kate & Co. PR, host Marisa Jayne, sits down with a very special guest - Elleni Pearce, the brilliant mind behind the renowned event and creative agency, LENZO, as well as the innovative preserved floral brand, Everbloome.
You've probably seen LENZO's stunning Instagram feed (@partywithlenzo), showcasing their socially captivating events, from show-stopping collaborations with Pandora to the awe-inspiring Juddchella that truly took Melbourne by storm!
In this exciting podcast, Marisa and Elleni delve into the fascinating world of creating Instagrammable events, unveiling the secrets to mastering the art of creativity, and uncovering the strategies for building successful businesses that leave social media audiences spellbound.
Whether you're an event enthusiast, a creative entrepreneur, or simply love getting inspired by remarkable success stories, this episode has something special for you.
Please don't forget to show your love and support by liking and subscribing if you enjoy this episode.
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In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne sits down with Rachel Collister, a former publicist of the agency who has just embarked on fulfilling one of her biggest career goals - forging a PR path in New York City.
Rachel is now living her dream in the iconic concrete jungle but of course, it wasn't all glitz and glamour, despite what her Instagram might have suggested! It has taken a lot of grit and hustle to land a job and start working her way to the top in a brand-new city. In this episode, Rachel candidly unveils the challenges and triumphs she encountered while transitioning her flourishing career from Melbourne to the bustling streets of NYC.
If you've ever yearned for a fresh start or fantasized about living your very own "Sex and the City" adventure, this one is a must-listen.
As always, please like and subscribe if you enjoy this episode.
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Welcome back to another episode of The Press Office with Kate & Co. PR, with today’s episode featuring Jordan Turner, the creative force behind Mr Turner.
Mr Turner is a menswear digital space that showcases Jordan’s impeccable style and extensive knowledge of the fashion world.
Jordan is true fashion lover, arts appreciator, and avid reader, and his passion for the creative industries is evident in everything he does.
Today we discuss his career, how he got to where he got today, advice for aspiring fashion content creators and his creative process.
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In this week's episode of The Press Office, host Marisa Jayne is joined by Bec and Marissa, the twin sisters behind the influential fashion and lifestyle platforms, Twice Blessed. With a love for fashion and styling, they have created a thriving community of followers who eagerly await their content and style inspiration. Collaborating with renowned local and international brands, their timeless, tailored, and versatile style has left a lasting impression on the industry.
In addition to their content creation, Bec and Marissa have ventured into the world of entrepreneurship with the launch of MAJ'R, a luxury womenswear brand.
In this episode, we delve into their journey as influencers and entrepreneurs, discussing the evolution of Twice Blessed and the experiences they share with their audience. From their creative process to engaging with followers, they offer valuable insights for aspiring content creators and fashion enthusiasts.
As always, please like and subscribe if you enjoy this episode.
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Welcome back to The Press Office with Kate & Co. PR, where today, host Marisa Jayne is joined by Sarah Seddon, the mastermind behind Cite 360 and founder and director of Sabre Collective.
Sarah is a true visionary, leveraging technology to overcome challenges. During the Covid-19 pandemic, she created Cite 360—a groundbreaking product that enables businesses to stay open 24/7 with a 360° immersive experience in a 3D digital model.
Sarah's leadership has revolutionized how businesses operate, bridging the physical and digital worlds. As the founder of Sabre Collective, she fosters innovation, shaping the future of immersive experiences.
Join us as we delve into Sarah Seddon's inspiring journey, exploring her challenges, successes, and lessons learned.
And as always, if you enjoy the episode, please like and subscribe.
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In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne is joined by Astrid Kelaher, a true trailblazer in the marketing industry. From her career at Treasury Wine Estate, where she revolutionized the Yellowglen brand for a younger demographic, to her role at Lavazza, managing sponsorships and making international connections, Astrid has left a memorable mark.
Most recently, Astrid's path led her to an exciting opportunity as Group General Manager - Marketing & Communications at Public Hospitality Group.
Join us as Astrid shares her invaluable insights on building and leading teams, her current role at Public Hospitality Group, and her journey on how she got to where she is today.
As always, if you enjoy the episode, please remember to rate, review and subscribe.
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