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  • “Don't turn to philosophy like a task-master. Instead, approach it the way patients seek relief for the treatment of sore eyes, dressing a burn, or applying an ointment. Regarding it this way, you'll follow reason without showing off…” - Marcus Aurelius

    Philosophy isn’t about rigid rules or showing off. It’s a healing tool, a corner of calm refuge you can rely on when things get tough.

    In sales, rejection and pressure can feel relentless. But your principles, training, and experience aren’t just instructions, they’re your toolkit to soothe the daily grind. Use them to recenter, bounce back, and keep a level head.

    When a deal falls through or the month feels impossible, don’t beat yourself up.

    Instead, treat Stoic wisdom like medicine: apply patience, perspective, and calm. Focus on what you can control - your response, your effort, and your mindset.

    Let Stoic wisdom be your mental reset, like a balm for the challenges of the day. Stay steady, stay focused, and move forward.

    Actionable tips:

    After tough sales calls, take a moment to reset mentally. Use deep breathing, mindfulness, or review calming Stoic principles to find balance.Focus on progress, not perfection. Treat each day as an opportunity to apply what you've learned to soothe the rough patches in your performance.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

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    Website: https://www.wehaveameeting.com/

  • “If you want to grow, be content to appear clueless or uninformed about things that don’t matter, don't try to seem knowledgeable. And if some regard you as important, stay humble and question yourself.” - Epictetus

    You don’t need to know everything, just what truly moves the needle.

    Salespeople often spread their focus too thin, trying to stay on top of every detail. But like Steve Jobs, who simplified Apple’s product line and his own life, focus is the real superpower.

    Prioritise what matters:

    Master your craft (the sales process).Deepen client relationships.Ignore irrelevant tasks and distractions.

    Clarity over busyness. Keep your attention where it counts.

    What can you let go of today to sharpen your focus?

    Actionable tips:

    Identify and cut out tasks or distractions that don’t directly contribute to your sales goals.Focus on mastering a few core areas rather than trying to know everything about the market.Don’t worry about looking uninformed in non-essential areas; embrace specialisation.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

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    Website: https://www.wehaveameeting.com/

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  • “Treat each task as if it’s your last, giving up every distraction, emotional impulses, and all drama, vanity, and complains about what’s fair. You can see how mastery over a few things makes it possible to live a rich and meaningful life…” - Marcus Aurelius

    True focus lies in simplicity.

    In sales it’s easy to get overwhelmed by endless meetings, emails, and distractions. But success often comes from mastering the essentials:

    Understand your customer’s needs.Deliver consistent value.Build meaningful relationships.

    When you strip away the noise and focus on what really matters, you take control of your process and execution. Like top athletes who master the basics, small, focused actions done well can lead to big results.

    What’s one distraction you can let go of today?

    Actionable tips:

    Strip down your sales process to focus on the key actions that bring the most value—prospecting, building relationships, and delivering results.Turn off notifications or time block specific hours for high-focus work to keep distractions at bay.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Take a good hard look at people's ruling principle, especially of the wise, what they avoid and what they pursue.” - Marcus Aurelius

    Marcus Aurelius teaches us that by studying the actions and principles of the wise, we can gain invaluable insights into living virtuously.

    For salespeople, this means learning from those who’ve mastered the craft. Observe top performers and industry leaders, analyze their strategies, and refine your own approach. You can accelerate your growth by learning from the best.

    By reflecting on the habits and decisions of those who’ve achieved success, you can avoid common pitfalls and build a path of your own.

    Surround yourself with mentors, both in person and through their stories, and constantly strive to improve your practice.

    Actionable tips:

    Find a mentor or role model within your organisation or industry. Observe their approach to prospecting, handling objections, and closing deals.Break down the tactics of top-performing salespeople. What do they avoid? What do they prioritize? Integrate those insights into your own routine.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “There are three areas where anyone striving to be wise and virtuous needs to focus their training. The first is managing desires and dislikes, so that you don’t chase the wrong things or get consumed by what you fear. The second has to do with impulses to when to act or hold back, and more broadly, in fulfilling your responsibilities, so your actions are intentional, not impulsive or careless. Third, in staying clear-headed and composed, mastering your judgment and the way your mind interprets what you experience.” - Epictetus

    In sales success lies in mastering three key areas:

    Control Your Desires: Strong emotions often stem from chasing the wrong things or fearing what might happen. Focus on what truly matters.Act with Purpose: Avoid impulsive or careless actions. Be deliberate in your decisions and fulfill your responsibilities with intention.Stay Composed: Keep a clear head and interpret challenges objectively to make sound judgments under pressure.

    As Epictetus reminds us, the most urgent challenge is managing our passions.

    Sales is an emotional rollercoaster with highs from wins, lows from rejections, and everything in between. But like the Jedi, we must train ourselves to stay calm, act wisely, and think clearly to thrive in any situation.

    Actionable tips:

    Practise emotional regulation techniques such as deep breathing before difficult calls or meetings and take time to reset after emotional highs or lows.Before each action (emails, calls, meetings), ask yourself if it's deliberate and aligned with your sales goals.Reflect on your decision-making process and ensure it's free from bias or haste. Embrace feedback to refine your judgement over time.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Clear false impressions from your mind by reminding yourself: I have the inner strength to keep out any negativity, desires, or any kind of distractions. Instead, I'll focus on seeing things as they truly are and responding appropriately.” - Marcus Aurelius

    Your inner strength is your best defence against negativity and distractions. Create a personal mantra to remind yourself of this power. Like Rocky Balboa rising from defeat, a mantra can keep you grounded and focused during tough sales calls, rejections, or high-pressure moments.

    In sales, as in life, you’ll face setbacks, pressure, and noise. But your response is your choice.

    A strong mantra isn’t just a shield; it’s a reminder that you can rise above challenges and stay focused on what truly matters.

    Repeat it. Believe it. Let it guide you forward.

    Actionable tips:

    Develop a short mantra that reflects your role or mission in sales (e.g., “I help businesses grow,” or “I solve problems, not just close deals”). And remember, no one ever died from a cold call.Use your mantra before challenging calls or meetings to maintain focus and block out stress.Practice repeating it daily, especially when dealing with rejection or high-pressure situations, to reinforce your mental resilience.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “What's really worth valuing? This, I think: focusing our actions and choices on what aligns with our growth and preparation... it's what the exertions of education and teaching are all about— this is what’s most important! If you hold onto this, you’ll stop chasing everything else... If you don't, you won't be free, independent, or at peace, but full of envy, jealousy, and suspicion for distrust of those who have what you desire, and you'll plot against them to get it for yourself...” - Marcus Aurelius

    Marcus Aurelius reminds us that true value lies in aligning our actions with our growth and purpose, not in chasing external rewards.

    By focusing on preparation, discipline, and self-respect, we free ourselves from envy, frustration, and the constant need for more.

    In sales, it’s easy to fixate on commissions, quotas, or titles. But the real drivers of success are within: preparation, learning, and self-discipline.

    Shift your focus inward, and you’ll build resilience, find greater fulfillment, and define success on your terms, not someone else’s.

    Stay grounded. Prioritize what truly matters.

    Actionable tips:

    Focus on your process: learn your product, understand your customer, and refine your outreach strategies. The real prize is how well-prepared you are to execute consistently.Don’t base your self-worth on how many deals you close or how much praise you get from your peers. Measure your success by your growth, discipline, and improvement over time.Avoid falling into the trap of envy or comparing yourself to other salespeople. Respect the journey you're on and focus on the things within your control.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “From Rusticus... I learned to read carefully and not be satisfied with just a basic understanding of the whole, and to resist agreeing too quickly with those who seem to know it all.” - Marcus Aurelius

    Marcus Aurelius reminds us to resist quick conclusions and dig deeper for true understanding.

    In sales, the same principle applies. Don’t settle for surface-level knowledge of your prospects or blindly follow every sales "guru."

    Take the time to listen actively, ask thoughtful questions, and truly understand your client’s unique challenges. The salespeople who stand out are those who go beyond the obvious and deliver tailored solutions, because they’ve taken the time to really know their customers.

    Patience, curiosity, and deep understanding aren’t just virtues, they’re competitive advantages that will enable you to elevate your sales-game and improve the relationships you’re building.

    Actionable tips:

    Dig into your client’s challenges with open-ended questions that encourage them to share more about their situation.Focus on fully understanding your prospect before responding. Practise active listening and resist the urge to jump in too soon with a solution.Before meetings, spend extra time researching your client’s industry, competitors, and specific pain points.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Let’s look at the really rich, how often do they end up just like the poor? When they travel abroad they too must restrict their baggage, and when they’re in a rush, they leave their entourage behind.” - Seneca

    Wealth often has limited use.

    Seneca reminds us that even the richest must sometimes leave their possessions behind. So, we should appreciate that what truly matters isn’t what we own but how we show up in life and work.

    In sales, chasing commissions is important, but focusing solely on monetary rewards can lead to burnout and dissatisfaction. True success lies in the relationships we build and the value we deliver.

    Consider Bill Gates: his wealth is undeniable, but his real legacy is the impact he’s making through philanthropy.

    So, ask yourself today, are you chasing numbers or creating meaningful connections?

    Actionable tips:

    Instead of being purely commission-driven, focus on the customer and how your product or service can genuinely help them. This will not only foster long-term relationships but also naturally lead to more sustainable success.Streamline your sales process. Cut out unnecessary tools or time-wasting activities, and concentrate on what brings value to the client.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “I will keep constant watch over myself and most importantly, review each day… We focus only on what we are about to do. But we forget that our future is shaped by the past.” - Seneca

    Daily reflection is a powerful tool for growth.

    By reviewing each day, we can turn mistakes into lessons and setbacks into progress.

    In sales, every missed deal or awkward cold call is a chance to improve. Reflecting on what worked, and what didn’t, sharpens your skills and builds resilience.

    Just like an athlete studies their game tapes,  try to listen back to calls or get feedback from a colleague on recent calls or demos. The insights they offer will help you identify weaknesses or areas to work on.

    Your future success is shaped by what you learn today.

    Actionable tips:

    Set aside time at the end of each day to review key sales interactions—what went well and what could improve?Track specific metrics (calls, follow-ups, conversion rates) and adjust your approach based on what you learn.Create a personal accountability system by journaling your daily wins and challenges, then act on those insights to improve future performance.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Ask yourself these things at the start of every morning:

    What am I lacking in achieving  freedom from passion?What’s stopping me from feeling peaceful?What am I? Just a body, my job, or reputation? None of these things.So, what am I? A rational person…” - Epictetes

    Each morning, take a moment to reflect:

    What’s stopping me from feeling calm and focused?How can I show up as my best self—rational, composed, and kind?What actions will move me closer to my goals today?

    In sales and life, success is built one day at a time, so start each morning with clarity and intention. 

    Small wins, stacked daily, lead to big results. Are you ready to win the day?

    Actionable tips:

    Start each morning by asking reflective questions: “How can I stay calm during tough calls?” or “Am I focused on serving clients or just closing the sale?”Keep a journal where you note your reflections on how you handled challenges throughout the day.Review your sales interactions at the end of the day, asking yourself if you acted with integrity, care, and professionalism.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “Your principles can't fade unless you stop fueling the thoughts that feed them, for it's always in your power to reignite new ones.” - Epictetus

    No matter how stuck or discouraged you feel, you have the power to reset and see things with fresh eyes. Every moment is a chance to reignite your passion and start again, even after setbacks.

    In sales, rejection and monotony can drain your energy, but they don’t have to. Break tasks into small blocks and treat each as a fresh start. Every call, every email is a new opportunity to connect, learn, and grow.

    Remember, your mindset is your greatest tool. Reset, refocus, and reignite.

    Actionable tips

    Try to reframe your challenges: next time when a deal falls through, use it as a chance to learn and grow. Ask yourself, “What can I do differently next time?”Create a morning ritual where you mentally reset, review your goals and remind yourself why you’re in sales.Visualisation is powerful so make sure you take time to picture yourself succeeding with new clients, focusing on fresh opportunities instead of dwelling on past failures.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • "A podium and a prison are both places, one high and the other low, but in either place you can still choose how you respond, if you wish to do so." - Epictetus

    Almost daily we face both highs and lows, major wins and tough rejections. And when you’ve had a week of it, it's easy to feel like these circumstances control us.

    But the truth is, you control your response.

    Whether you’re celebrating or struggling, your attitude and next move are always within your power.

    Remember, setbacks may not be your fault, but how you respond is entirely your choice.

    Actionable tips:

    Focus on how you react to every outcome. Whether it's success or setback, ask, “What can I choose to do next?”If a deal falls through, stay proactive and immediately shift your focus to the next opportunity rather than dwelling on the loss.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • "Move through this period of time in harmony with nature, and come to your final resting place gracefully, like a ripe olive falling, thankful for the earth that nourished it and grateful to the tree helped it grow." - Marcus Aurelius

    In life, things happen naturally, just like an olive falling off a tree.

    The olive doesn't fight the process, it is simply nature, the natural way of the world.

    In sales, we often focus too much on closing deals quickly or hitting numbers right away. But sometimes this is just not in our control.

    Unlike the olive, we try to force situations down a path of our choosing.

    Instead, think about what we can control and how we show up: the relationships we build, the work we put in, and the process we follow.

    Not every prospect will buy today, but that doesn’t mean they won’t in the future.

    Sometimes the deals that don’t close right away turn into something big later.

    So, trust the process and focus on the long-term.

    Actionable tips:

    Focus on doing your best in each step of the sales process, from prospecting to follow-ups, without attaching yourself to the final result.Practise daily gratitude by acknowledging the relationships, mentors, and opportunities that contribute to your growth as a salesperson.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • "The work is quite doable, and within our power. Let go of the past. We only need to begin." - Epictetus

    Epictetus teaches us to focus on what we can control and leave the past behind.

    In sales, every month starts fresh. It doesn’t matter whether you succeeded or fell short last time, what matters is what you do today.

    So, stop dwelling on missed deals or past setbacks.

    Focus on the fundamentals, engaging with prospects, refining your pitch, and staying consistent.

    Consider every new month as a reset, a chance to practice harder and move forward without the baggage of what came before.

    Actionable tips:

    Revisit the basics and work at refining your pitch, listen to your clients, and focus on the key elements of each sales call.Start each day with a fresh mindset, focus on current opportunities, put aside setbacks.Commit to improvement. Set small, measurable goals for each interaction to continuously improve your technique.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • "So in the majority of other things, we respond to circumstances not based on the right assumptions, but mostly out of habit… the person in training must aim to rise above". - Musonius Rufus

    Living life on autopilot, following habits without thought, can be dangerous.

    In sales, relying on the same old pitches or routines without evaluating their effectiveness limits growth.

    Success comes from continuously evolving, questioning our approaches, and staying flexible.

    So today, take a moment to self-reflect: Are you chasing short-term wins at the expense of long-term growth? Are you fully present in your conversations?

    Actionable tips:

    Regularly assess your sales techniques. Are they driven by habit or by what’s most effective? Adjust where necessary.Try new approaches, even if they feel uncomfortable at first. Experiment with different ways of engaging clients, offering value, or closing deals.Shift your mindset from simply making the sale to providing value to the customer. This can lead to deeper relationships and more long-term success.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • "Tranquility can only be attained by those with a strong, unwavering sense of judgment - the rest constantly fall and rise in their decisions, fluctuating between accepting and rejecting things." - Seneca

    Seneca teaches us that true peace comes from trusting your own judgment, not being swayed by external noise.

    When you're clear on your values, you stay grounded, whether you're dealing with a skeptical customer or a tough objection.

    In sales, this means sticking to your process and staying calm, even when things get chaotic on the other side of the line.

    Be the eye of the storm.

    Actionable tips:

    Establish a clear sales strategy and stick to it, even when external factors create uncertainty.Trust in your own skills and knowledge of your product rather than relying on the changing opinions of others.Regularly review your sales approach to ensure it’s aligned with your goals, but don’t allow daily shifts to throw you off course.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • "Understand that within you is something more powerful and divine than what causes the bodily passions and controls you like a puppet." - Marcus Aurelius

    Marcus Aurelius teaches us that we have a divine strength that’s more powerful than the emotions and negative thoughts that often control us.

    In sales, it's easy to let fear of rejection, desire for quick wins, or suspicion cloud our minds.

    These thoughts don’t just distract us though, they actually stop us from performing at our best.

    When you feel negativity creeping in, pause and ask yourself: "Is this thought helping me?"

    If not, let it go.

    Focus on what truly matters, and over time, you’ll train your mind to approach each call or meeting with confidence and clarity.

    Actionable tips:

    At the end of each day, reflect on the emotions that pulled you during your sales calls: fear, frustration, or anxiety. Recognize them and learn to release them.Use mindfulness techniques before important calls or meetings to centre yourself and eliminate distractions.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • “We control our decisions and all actions that stem from our values and choices. What’s beyond our control are our bodies and their parts, our possessions, parents, siblings, children, or country - anything we might associate with." - Epictetus

    Stoic wisdom teaches us to focus on what we can control: our thoughts, actions, and choices.

    Epictetus reminds us we can't control external factors like our bodies, possessions, or even our family.

    What we can control is our reasoned choices and moral will.

    In sales, this means focusing on what you can control—your preparation, attitude, and approach. You can't control if a prospect buys or how the market fluctuates, but you can perfect your pitch, nurture relationships, and stay consistent in follow-ups. Detach from outcomes and reduce stress. Stay grounded and resilient during unpredictable sales cycles.

    Actionable tips:

    Prepare thoroughly for each client interaction and focus on understanding their needs, rather than worrying about whether they will buy.Judge success by how well you execute your plan, not by whether the sale closes. If you can detach from the outcome, you’ll also put a lot of stress to the side too.Measure the quality of your outreach efforts, follow-ups, and communication, instead of fixating on external factors that are out of your control.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/

  • "There’s only one way to find true happiness: by letting go of everything outside your control." - Epictetus

    Sales is full of unpredictability.

    It’s totally out of your control whether a prospect picks up, if the market’s right, or even if the timing aligns.

    But instead of stressing over these external factors, focus on what you can control: your approach, attitude, and effort.

    By letting go of the outcome, you’ll reduce your stress and sharpen what you can influence, positioning yourself for success and inner peace.

    Actionable tips:

    Concentrate on your inputs: making a certain number of calls, sending emails, or improving your pitch. Measure your success by your actions, not the outcomes.Adopt a growth mindset so that when you’re facing rejection or tough prospects, you can view it as an opportunity to learn and refine your process, rather than a personal failure.

    Remember you will die.

    Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic

    Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/

    Follow Jack & Zac:

    Jack: https://www.linkedin.com/in/jack-frimston-5010177b/

    Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/

    Connect with We Have a Meeting:

    LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/

    Website: https://www.wehaveameeting.com/