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  • In this episode, Keith shares valuable insights for small business owners, particularly in the window cleaning industry. The discussion delves into overcoming anxieties associated with running a service business by implementing a thorough follow-up process similar to a 21-step system used by larger companies. Keith emphasizes the importance of pricing strategies, the 'one and done' method for task completion, and the benefits of using software like Jobber for systematization. Additionally, it highlights the need for small business owners to simplify their services, raise prices, and potentially hire employees and virtual receptionists to handle administrative tasks. Real-world examples, such as receiving tips and raising prices, are provided to illustrate these strategies.

    "The moment your business changes and you wake up and it starts to become successful is when you realize that your business isn't your whole life and you stop stressing about your business and making it this big, stupid, and stressful thing."

    - Keith Kalfas

    Topics Covered:

    Introduction to Window Cleaning Business Tips Challenges of Managing a Service Business The Importance of Follow-Up in Sales The One and Done Method Using Jobber Software for Efficiency Raising Prices to Improve Business Hiring and Training Employees Virtual Receptionists: The Future of Administration Simplifying Services for Better Profit Final Thoughts and Personal Insights

    Key Takeaways

    Success often begins once you stop seeing your business as your entire life.

    Reducing stress and not overburdening yourself with work can positively impact your business.

    Recognizing and addressing the stressors in your business is essential for growth and success.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • Keith reflects on the importance of maintaining faith and gratitude both during challenging and prosperous times. He shares personal counseling experiences, emphasizing the need for unwavering belief and commitment to God. Keith discusses how people often turn to God only in dire situations and neglect their faith once the crisis passes, drawing parallels with the biblical story of Israel and Judah. He advises viewers to surround themselves with positive influences, seek true spiritual growth, and use social media wisely to reinforce their faith.

    "Shared laughter amplifies joy, turning even life's challenges into moments of happiness."

    - Keith Kalfas

    Topics Covered:

    Introduction: Who Do You Praise? Counseling and Shared Wisdom The Dark Times and Returning to Sin Praising God in Good Time Scripture Reading: The Book of Jeremiah Personal Reflections on Faith Encouragement and Final Thoughts Channel Updates and Future Plans Positive Social Media and Community

    Key Takeaways

    Praise Consistently: Emphasizes the importance of praising God not only in times of need but also when times are good.

    Consistent and Committed Faith: Highlights the need for a consistent relationship with God, avoiding lukewarm beliefs and striving to remain steadfast in faith.

    Positive and Supportive Community: Encourages surrounding oneself with positive, faithful friends and engaging with spiritually uplifting content.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

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  • In this compelling episode, Keith Kalfas shares twelve critical tips that have profoundly impacted his life and the lives of many men. He emphasizes the importance of personal accountability, self-improvement, and resilience. Key points include understanding that no one cares about your struggles, realizing that no one will solve your problems for you, the necessity of avoiding repetitive mistakes, fully committing to your work, taking time to unplug, and the critical role of coaching and creating systems. He also discusses the value of financial planning, the importance of hiring help, the need to build multiple income streams, and the ultimate realization that growth requires proactive change. Through personal anecdotes and practical advice, Keith offers guidance for overcoming life's challenges and achieving success.

    "The success that you are looking for lies in the hard work that you've been avoiding."

    - Keith Kalfas

    Topics Covered:

    Tip 1: No One Cares Tip 2: No One Will Fix It for You Tip 3: Definition of Insanity Tip 4: Immerse Yourself Fully Tip 5: Find the Deeper Lesson Tip 6: Unplug and Recharge Tip 7: Stop Dangling from a Rope Tip 8: Dig Deep into Your Numbers Tip 9: Get Coaching Tip 10: Create Systems Tip 11: Grow Your Way Out Tip 12: Build a Different Bridge Conclusion: Final Thoughts and Encouragement

    Key Takeaways

    Hard Work is Essential: True success in a landscaping business, as in any venture, requires committing to hard work and facing tasks you've been putting off. Face Challenges Head-On: The tips might highlight the uncomfortable or challenging aspects of running a landscaping business that are crucial for success but often avoided. Overcome Avoidance: Consistently avoiding hard work will hinder your progress; tackling these tasks can lead to the success you desire.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • In this heartfelt reflection, Keith shares an intimate moment of overwhelming love and gratitude towards his wife, realizing the depth of his feelings when confronted with thoughts of loss. He narrates experiences highlighting their bond, from a panic attack at a 'Beauty and the Beast' movie to learning valuable life lessons about trust and commitment. The episode delves into his journey of appreciating his wife’s constant efforts and navigating through arguments, ultimately emphasizing the significance of unconditional love and commitment in a relationship. A raw and emotional exploration of love, trust, and responsibility.

    "Without love, It's destitute you have nothing"

    Topics Covered:

    A Morning of Gratitude Reflecting on Love and Loss The Beauty and the Beast Experience The Paper Towel Habit Embracing Responsibility and Trust

    Key Takeaways

    Appreciation for Loved Ones: Recognize and cherish the presence of loved ones, and don’t take them for granted.

    Unconditional Love: Experiences of deep unfettered love and connection as moments to treasure.

    Balancing Priorities: Learn to balance work and personal life, making time for loved ones over professional demands.

    Sacrifices for Happiness: Sometimes endure personal discomfort to make our loved ones happy.

    Addressing Flaws: Acknowledge and work on personal shortcomings for the sake of harmony in relationships.

    Commitment: Fully commit to the relationship without thoughts of backing out, creating stability and trust.

    Mature Dispute Resolution: Handle disputes directly and maturely, demonstrating reliability and strength.

    Responsibility: Take full responsibility for any mistakes, offering sincere apologies and avoiding future errors.

    Growth through Vulnerability**: Embrace openness and vulnerability to strengthen your bond.

    Personal Improvement: Enhance personal habits and appearance as a gesture of love and consideration.

    Trust and Boundaries: Respect boundaries and avoid distrustful actions to maintain a healthy relationship.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum.

    "Go find customers who can pay what you're worth."

    - Keith Kalfas

    Topics Covered:

    Introduction: Realizing the Value of Your Work Facing Rejection: The Reality of Raising Prices Taking Action: Finding the Right Customers Understanding Your Worth: A Pricing Example

    Key Takeaways

    Knowing and Valuing Your Worth:

    You may have long-term customers who seem to care about you, but this doesn’t always translate to them valuing the worth of your services.
    When the time comes to increase your prices to match or even come close to the industry standard, some clients may choose to leave instead of paying the increased price.

    Take Action:

    Instead of lamenting over clients who refuse to pay what you’re worth, the focus should be on finding new customers who can and will pay for your services at your desired rate.
    It's crucial to proactively seek out and secure customers who understand and can afford your pricing.

    Continuous Learning and Adaptation:

    The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated.
    Adjusting to a new pricing model, like the $700 minimum mentioned, although challenging, is necessary for growth and sustainability.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • Join us on the podcast as we delve into the pivotal journey of scaling a business. Throughout the episode, Dan elucidate the crucial components of bookkeeping, utilizing the "5 bucket" concept to articulate different facets of business decisions. He discusses the trials and triumphs of scaling, from the practicalities of hiring and systematizing operations to delving into the financial nitty-gritty and reflecting on personal anecdotes related to business expenses and insurance claims.

    Dan shares indispensable insights on the complexities of employee management and the financial toll of growth. He explores the challenges that arise and the insightful lessons learned from personal experiences. Discover the crucial balance to sustain profitability while navigating the risks and rewards of expanding your business.

    Tune in for invaluable advice on overcoming obstacles, achieving longevity, and making informed decisions. Don't miss out on this essential discussion for entrepreneurs navigating the path to sustainable business growth.

    Topics Covered:


    00:00 The difficulties faced by small business owners.

    06:31 Be mindful of rapid business expansion risks.

    14:20 Unplanned growth and business expansion through hiring.

    15:57 Unforeseen challenges induce stress, readiness is crucial.

    26:30 Delegate to lighten your workload and succeed.

    27:43 Money can be lost without your presence.

    36:39 Entrepreneur's reluctance to adopt essential systems.

    38:50 Brand style guide streamlines business operational processes.

    44:13 Choosing between job scales and staying small

    52:14 Scaling brings new challenges and limited resources.

    57:11 Transition to higher earnings through strategic decisions.

    59:10 Align labor pay with commissions and manage costs tightly.

    01:07:14 Emphasize profit and avoid unnecessary equipment purchases and tasks.

    01:13:18 Revenue growth doesn't raise infrastructure expenses.

    01:17:49 Navigating challenges in business growth and staffing.

    01:22:22 Optimize system, improve staff management for success.

    01:26:12 Exploring multiple marketing strategies is vital for growth.

    01:35:31 Navigating leadership challenges in culture spread and marketing.

    01:37:48 Assess administrative productivity, prioritize leadership development, and implement EOS.

    01:45:13 Analyze business decisions through profit and loss.

    01:49:36 Embrace challenges and find joy in entrepreneurship.

    Key Takeaways

    Scaling a business isn't just about expanding revenue - maintaining profitability and controlling costs are critical factors for sustainable growth. Effective leadership and building a strong company culture are pivotal in overcoming scaling challenges, leading to long-term success. Scaling a business is akin to parenting - a rewarding journey, but one that comes with unforeseen challenges. Be prepared to adapt and navigate the unexpected.

    Connect with Dan Platta

    Website: Best Damn Bookkeeping

    Facebook: https://www.facebook.com/bestdamnbookeepping/

    Email: [email protected]

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

    VA Mastery - Master the Art of Hiring Virtual Assistants in Just 7 Days!- VA Mastery Optin 6 (keithkalfas.com)

  • In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Paul Jamison from the Green Industry Podcast. The conversation covers Paul's upcoming move to Florida, his journey in podcasting, and the success of 'Cut that Grass and Make that Cash.' Paul shares insights into his new book 'How to Build a Thriving Lawn Care Business,' and discusses the importance of aligning one's life with God's will, alongside the four R's of deliverance: recognizing, renouncing, repenting, and resisting. The episode concludes with an impactful prayer session, further emphasizing the role of faith in achieving entrepreneurship success.

    "What are your 10X goals? How can you be more intentional with your time to achieve them? Reflecting on these questions might just be the first step towards your own journey of transformation."

    - Paul Jamison

    Topics Covered:

    Introduction to Paul Jamison: Green Industry Expert The Success of Paul's Podcast The Power of Networking and Learning Paul's New Book: How to Build a Thriving Lawn Care Business Understanding Profitability Principles for Business Success The Four R's of Deliverance Final Thoughts

    Key Takeaways

    I started looking at things and saying, "Okay, the lawn business is bringing in, you know, six figures, it's bringing in good money and the media business is bringing in a lot money and it's actually more than the lawn business."

    And I realized if I would, I need to double down on one or the other, that the Pareto principle, the 80, 20 rule. Is 20 percent of your income or input is going to produce 80 percent of the results. And so I was noticing I'm making a lot of money doing this right here, but I barely do any of that because I'm doing all this other stuff over here, right? - Paul

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • In this engaging episode, I took a deep dive into the world of entrepreneurship, grappling with the formidable foes of overwhelm and stress. I learned that the key lies in remaining calm in the face of chaos, cutting off distractions, and owning up to our commitments. It's not just about pushing through; it's about finding that sweet spot and edge where growth and challenges intersect.

    I also made an important distinction between material Success and true fulfillment. It's not just about the numbers in your bank account; it's about aligning with your purpose and finding holistic wealth.

    So, remember, when you feel the weight of the world on your shoulders, dig deep, take charge, and overcome the overwhelm.

    This is your journey to unleashing your true potential and thriving in business.

    "I think that you can have all of the materialistic wealth and money and riches and the boat and the cars and the houses and all these things and be able to give to charities and help people and stuff like and do all these beautiful things and have a vacation home and do the thing that you love and are passionate and your dream and desire to do. But you have to turn off the world and check out of the world and stay checked into strategy and your heart and what means the most to you." - Keith.

    Topic Covered:

    00:00 - Manage overwhelm by finding your edge and working it.

    05:06 - Text customer, prioritize calm and avoid overwhelm.

    06:29 - Experienced freedom and self-care crucial for well-being.

    12:07- Success lies in finding purpose, hard work, and embracing challenges. Instead of pursuing materialistic wealth, strive to do what you love, even during difficult times. Embrace the idea of falling in love with what you hate as a secret to reaching the next level, as suggested by Grant Cardone.

    15:06 - Embracing the wealth of being present, overcoming anxiety.


    Key Takeaways:

    Self-Awareness and Thresholds: This is vital to determining our stress thresholds and understanding our unique tolerances. It is beautifully likened to finding our "edge," highlighting the significance of operating at the brink without succumbing to overwhelming circumstances. Balancing Priorities: The delicate balance between professional commitments, personal well-being, and family responsibilities. The fundamental role of self-care is in managing and preventing being overwhelmed. Purpose and Fulfillment: This goes beyond the conventional conversation, the impact of societal expectations and individual aspirations. Pursuing genuine fulfillment and purpose transcends the allure of material Success into inner contentment. Taking Responsibility: An integral takeaway revolved around the significance of assuming responsibility for our commitments and decisions. Eloquently express the importance of embracing challenges and taking decisive action to triumph over overwhelming circumstances.

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇

    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS

    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs.

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • In today's episode I deep dive into the intricate world of content creation, marketing, and personal development. I peeled back the layers of impactful storytelling, emphasizing the incredible power of harnessing emotions to create compelling and meaningful content. My discussions also illuminated the importance of unwavering authenticity in an industry plagued by manipulative marketing tactics. I delved into the challenging yet transformative journey of transitioning businesses, effectively automating operations, and cultivating financial stability. By exploring personal anecdotes and insights, I unearthed the pivotal role of integrity, strategically building and managing your team, and harnessing social media to foster exponential business growth. Elevate your business game and leave a lasting impact! Head to keithkalfas.com to access exclusive insights and grab your free downloadable guide on smartphone-based social media marketing. It’s time to turn your dreams into reality!

    Topics Covered:


    00:00 Embrace bold action and leverage online content creation.

    09:04 Passion and targeted content are essential for success.

    13:43 Influencers emphasize integrity in making money online.

    18:49 Parking lot lines symbolize life's journey.

    23:22 Overcome fear, embrace change, and stay passionate.

    31:53 Started landscape business with raw authenticity and passion.

    37:03 Entrepreneur warns against manipulative marketing tactics.

    39:25 Podcast and media businesses thrive and diversify income.

    48:49 Stay focused and purpose-driven; avoid distractions.

    54:22 Fully commit to video/podcast. Use every moment.

    57:13 Structure habits, set rules for specific behavior.

    01:05:40 Building a personal brand and marketing strategy.

    01:09:29 Struggling with services, considering removing window cleaning.

    01:16:35 Commitment attracts like-minded individuals, and fear repels.

    01:18:55 Interview, hire and test virtual assistants efficiently.

    01:25:20 Invest in books, business, and executive assistance.

    01:27:34 Free group coaching call invites for everyone.

    Key Takeaways

    Embrace Authenticity: the power of staying true to your vision and using emotions as fuel for impactful content creation. Authenticity resonates with audiences on a deeper level. Commit to Integrity: the importance of maintaining integrity in content creation and business practices, steering clear of manipulative marketing and unethical behavior. Honesty is key to building sustainable success. Harness the Power of Customer Data: Monetizing customer data, remarketing, and the value of customer lists can help ensure long-term business success. Focus on specific niches and avoid overextending yourself.

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • In today's episode, I delved into the critical topic of understanding your worth in the business world. I shared valuable insights on setting boundaries, implementing minimum pricing, and the significance of prequalifying employees. My personal anecdotes and hard-earned wisdom paint a vivid picture of the challenges and triumphs entrepreneurs often face. My message is a powerful reminder that we are the architects of our worth as business owners. It's time to take control, stand firm in our value, and let this session embolden and guide us on our entrepreneurial path.

    I started raising the prices on the customers that were outside the service area incrementally without however far they were. It was so hard to do when customers dropped, by and they said, hey. Last year, it was a $1,000 to do all this. Why is it, you know, 12, 1400? And if you have a reason why, and you believe it in your heart, and you know your worth If you believe it in your heart, they'll feel it and you'll get it. And you'll start to get it more and more and more. - Keith

    Topics Covered:

    00:00 Community recognizes Keith's impact and authenticity.

    05:43 Struggling with demanding boss and financial dishonesty.

    08:11 Establish boundaries, work smarter, prioritize well-being.

    11:16 Set aside 30% for taxes and raise prices.

    15:31 Raising prices to cover travel and density.

    17:35 Struggles lead to a desire for a better life.

    21:00 Overcoming hardship, finding identity, and making accurate decisions.

    22:59 Embrace life's challenges and seek rewards.

    Key Takeaways


    🚀 **Know Your Worth**: Keith shares his personal journey of realizing his worth in the landscaping business. Understanding your value is crucial for success in any industry.

    📈 **Minimum Pricing**: Establishing a minimum price and not compromising on it is essential. It's about standing your ground and delivering value that matches your worth.

    🌐 **Marketing and Advertising**: Keith emphasizes the importance of continuous marketing and advertising efforts. Keeping the hopper full and staying booked are vital for business growth.

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • In our podcast episode, we delved into the sobering realities of entrepreneurial growth. We explored the complexities of navigating business transitions, emphasizing the critical need to separate personal and business finances. Our discussion shed light on the strategic investment decisions that define success in the competitive landscape of entrepreneurship.

    Join me and my friend Dan Platta on this journey through the challenges and triumphs of building a sustainable business, where the sacrifices made for growth are met with unwavering dedication and a steadfast commitment to financial discipline. Tune in to gain invaluable insights into the unvarnished truths of the entrepreneurial journey and the unwavering focus required to succeed in the dynamic world of business.

    "Know that you are 2 different people. You are a CEO, and you are an owner. We like to use the term owner operator a lot in the service industry, And even that is 2 separate words, and they are 2 different people. We just smash them together like it's the same person. But owners don't have jobs. Owners don't get paychecks. Owners sit on a beach and get dividend checks and check in every once in a while to see what's going on. CEOs or operators have jobs, get a paycheck, show up to work, do the thing, and make operating decisions, which are different than investment decisions."- Dan Platta

    Topics Covered:

    00:00 - Valuable content transformed my business. Grateful mentor.

    05:46 - Making profitable decisions is crucial for business.

    12:06 - Comedian shares business principles from fishing experience.

    17:53 - Leverage debt strategically for business expansion and earn rewards.

    23:29 - Submit old PDF to be taxed as S Corp.

    28:36 - Ownership entails investing and overseeing business operations.

    36:55 - Balancing work, fitness, and family responsibilities.

    46:21 - Maintaining work-life balance through intentional activities.

    53:22 - Dedication to pool upkeep and family enjoyment.

    59:04 - Business growth presents financial challenges and increased expenses.

    01:01:36 - Delegate tasks, focus on growth and marketing.

    01:10:58 - Discussing business growth and profit margin strategy.

    01:15:06 - Challenges of business growth and leadership at $1,000,000.

    01:21:55 - Analyzing marketing investment and growth strategy risks.

    01:23:56 - The entrepreneur's aggressive growth strategy leads to a heavy financial burden.

    01:34:05 - Express heartfelt encouragement and courage sincerely and earnestly.

    01:35:37 - Struggling as a guest to not take over.

    Key Takeaways

    Separate and Conquer: Always maintain a clear separation between personal and business finances, which is essential for managing and growing a successful business. Growth Mindset: Embrace the challenges and sacrifices of business growth, understanding that strategic investments and role transitions are vital for long-term success. Financial Finesse: Use debt wisely, prioritize recruitment and marketing over equipment investments, and consider IRS preferences for accrual-basis accounting for high-revenue businesses.

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • In this episode of the Untrapped Podcast, host Keith Kalfas talks to Adam Sylvester, owner of Charlottesville Lawn Care and a successful gutter cleaning business in Virginia. They discuss the challenges and benefits of running multiple businesses, employee management, leadership styles, maintaining work-life balance, and the importance of working on the business rather than in it. Adam also shares valuable insights about becoming a better communicator and leader, focusing on personal development, and creating a simple, fulfilling life. They also highlight the role of Jobber software in streamlining business operations.

    "You don't get what you preach. You get what you tolerate."

    - Adam Sylvester

    Topics Covered:

    Adam Sylvester: From Lawn Care to Gutter Cleaning Success

    Starting and Scaling Two Separate Businesses

    Cultivating Leadership and Building a Positive Work Culture

    Effective Communication and Conflict Resolution

    Personal Development in Professional Growth

    Financial Management and Budgeting

    Leveraging Technology and Planning for Growth

    Key Takeaways

    Assess Your Current Business: Ensure your existing business is running efficiently and has systems in place to operate smoothly without your constant supervision.

    Effective Time Management and Delegation: Successfully handling multiple businesses requires wise time allocation and trusting others to manage tasks that don’t need your direct oversight.

    Financial Preparedness: Ensure you have the necessary funds and a solid financial plan to support a new venture, and understand the financial risks involved.

    Anticipate Challenges: Be aware of potential challenges such as burnout and stretched resources, and prepare for these obstacles ahead of time.

    Recognize the Rewards: Multiple income streams, diversified investments, and increased market presence are some of the benefits of running two successful businesses.

    Personal Decision and Planning: The decision to start a second business is personal and requires thorough planning, assessment, and a willingness to take calculated risks.

    Stay Motivated: The satisfaction of achieving something few others attempt can be a powerful motivator. Keep dreaming big and stay open to new opportunities.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • Keith Kalfas, alongside guest Dan Plata of Blue Sky Services, explores critical aspects such as financial management, dividing personal and business finances, and the evolution of the owner's role during growth. It tackles the transition from hourly to commission-based employee compensation, demonstrating how it can boost productivity and align employee incentives with the business's success.

    This episode also highlights the significance of managing operational capacity, the financial and structural implications of business expansion, and practical tips on asset management. Furthermore, it addresses the importance of a strategic approach to marketing, recruitment, and maintaining quality over quantity as the business scales. The conversation provides a well-rounded perspective on achieving profitable and sustainable growth, balancing operational efficiency, and navigating the challenges inherent in expanding a service-oriented venture.

    " If you have the employees right now, your ceiling is unlimited, but if you don't have the employees, you can't go anywhere. You can't keep growing because there's nowhere to go with those phone calls."

    - Dan Plata

    Topics Covered:

    00:18 - Introducing Dan Plata: The Home Service CFO 01:13 - Unlocking Financial Success: 5 Steps to Set Up Your Business 15:17 - The Evolution of a Business Owner: From Start-Up to Scale-Up 27:14 - Bookkeeping as a Foundation for Financial Clarity and Decision Making 38:30 - The Magic Formula: Balancing Capacity and Demand 44:01 - Strategies for Managing Business Growth 47:41 - Understanding Business Expenses and Budgeting 50:25 - Navigating the Inflection Point of Scaling 01:22:52 - The Surprising Similarities Between Marketing and Hiring 01:31:59 - Scaling Your Business: The Employee Factor 01:44:14 - Navigating the Purgatory of Scaling Your Business 01:55:28 - Commission vs. Hourly Pay: Optimizing Employee Productivity 02:06:16 - Efficiency in Solo vs. Team Work: A Comparative Analysis 02:20:17 - Investing in Assets and Equipment: Strategic Approaches 02:30:16 - Navigating Tax Savings and Business Investments Wisely

    Key Takeaways

    Recruiting Investment: Emphasizes the pivotal role of investing in recruiting, sharing a lesson learned about spending significantly more on recruitment the following year, demonstrating how it fuels business growth.

    Employee Value: Highlights the crucial role of employees in business success, stressing the need to prioritize hiring and retaining the right employees as they are the key to unlocking business scalability.

    Managing Employee Onboarding: Discusses the extensive process of managing employee onboarding, training, documentation, and compliance tasks as a full-time job that demands attention to detail and thoroughness in execution.

    Outsourcing Recruitment: Suggests the option of outsourcing recruitment to streamline the hiring process, ensuring that only qualified candidates are presented to optimize time and resources effectively.

    Scalability Challenges: Describes the challenges of scaling a business, from the initial investment in infrastructure to managing expanding costs, and the necessity of balancing revenue growth with escalating expenses.

    Impacts of Infrastructure Expansion: Explores the financial impacts of scaling infrastructure, touching on the trade-offs between revenue growth and increased operational costs, shedding light on the complexities of financial sustainability during business expansion.

    Net Profit Margins: Illustrates the fluctuations in net profit margins as the business scales, exemplifying how revenue growth may not always correlate with increased profitability due to escalating expenses and operational challenges.

    Business Evaluation: Advocates for continuous evaluation and adaptation in response to evolving business needs, emphasizing the iterative nature of assessing and adjusting strategies to navigate the complexities of business growth effectively.

    Expectation vs. Reality: Dives into the contrast between expectations and realities of business growth, showcasing how predictions of profitability and success can be challenged by unforeseen obstacles and the need for agile problem-solving.

    Continuous Learning Curve: Acknowledges the ongoing learning curve in business management, even for experienced professionals, underscoring the need for adaptability, resilience, and a strategic approach to overcome challenges and propel business success.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • In this video, Keith Kelfas shares comprehensive advice on how to effectively price and execute mulching services in 2024, starting with a baseline charge of $150 per yard installed. He details the process of mulching on a commercial property, emphasizing the importance of direct application to save time and resources. Keith discusses considerations for coverage area based on mulch shred type and suggests using online tools for accurate measurements. He recounts his pricing evolution from $65 to $150 per yard installed, including materials and transportation, and stresses the importance of adjusting mulch quantities around plants and garden design. Keith also covers different mulch types, the issues with red mulch, and the necessity of charging for additional services like bed prepping and mulch removal to avoid suffocating plants. Finally, he highlights the need for clear communication with the client to ensure property boundaries are respected and offers a free workshop for landscapers looking to increase profits.

    "Mulch isn't just about beautifying landscapes; it's about protecting plants and ensuring their health. Charge accordingly, and let your work speak volumes"

    - Keith Kalfas

    Topics Covered:

    2024 Mulch Pricing Guide: What to Charge? Efficient Mulching Techniques on Commercial Properties Understanding Mulch Coverage and Calculations Pricing Evolution: From Undercharging to Profit Optimal Mulch Installation Practices and Thickness The Importance of Proper Mulch Application Around Trees Choosing the Right Mulch: Types and Preferences The Business of Mulching: Charging for Removal and Bed Prepping Tips and Workshop Invitation

    Key Takeaways

    Pricing Strategy: Emphasizes the importance of pricing mulch installation services appropriately. He suggests charging based on factors like material costs, labor, transportation, and overheads. His progression from $65 per yard to $150 per yard reflects the value he attributes to his service and the market demand.

    Value Proposition: Beyond mere installation, stresses the value of his service in terms of expertise, quality, and attention to detail. He advocates for charging what's right to reflect the comprehensive nature of the service provided.

    Customer Education: Highlights the importance of educating customers about mulch types, proper application techniques, and the potential risks of incorrect mulch usage, such as suffocating plants or promoting fungal infections.

    Upselling Opportunities: Discusses the opportunity to upsell additional services like bed preparation, edging, weeding, and plant maintenance. These services enhance the overall aesthetics and health of the landscape while increasing revenue for the landscaper.

    Transparency and Honesty: Emphasizes the benefits of being transparent and honest with customers about pricing, scope of work, and potential challenges. This builds trust and credibility, leading to satisfied customers and repeat business.

    Continuous Learning: Encourages landscapers to continually educate themselves about best practices, industry trends, and business strategies to improve their services and profitability.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence

  • In today's episode, I explored the transformative power of the P.O.P.P method—Passion Overcoming the Pressure to Peacock—while diving into the art of captivating storytelling and authentic engagement. I delved into the significance of leveraging personal experiences, the hero's journey, and the oscillation method to craft compelling narratives that resonate with your audience.

    From utilizing smartphones for video creation to mastering content syndication and virtual assistant support, I covered a wealth of strategies to elevate your business's online presence.

    If you're ready to unleash the full potential of your entrepreneurial journey, this session is a goldmine of wisdom. Keep the passion alive and keep creating!"

    "Before you ever even make videos, you can think about it or write it down. I went and looked in the mirror, and I was like, don't ever be negative. Don't whine or complain, complain on videos, and have the specific things you talk about." - Keith

    Topics Covered:


    00:00 - Overcoming video fears and seeking validation online.
    05:18 - Overcoming challenges in starting a landscaping business.
    08:25 - Professionals handle job site challenges with expertise.
    11:50 - Man leaves to save world, showing personal vulnerability.
    13:30 - Crossing the Rubicon leads to irreversible consequences, causing high stakes and anxiety.
    16:51 - Friend with huge YouTube following, Brian Barzak, passed away tragically.
    22:09 - Started successful business in just 6 weeks.
    25:13 - Customize message length for greater impact on the audience.
    29:13 - Planning content safeguards personal and business brands.
    30:28 - Belief in self leads to emotional response and success.
    36:08 - Efficiently outsource content distribution to multiple platforms. Hire help for social media and podcasting.
    37:17 - You have 7 days to do it. Take care.

    Key Takeaways

    Embrace the "P.O.P.P Method—Passion Overcoming the Pressure to Peacock. Use your authentic passion to create engaging videos and connect with potential clients on platforms like YouTube and Facebook. Leverage the Power of Storytelling - Share relatable experiences, overcome insecurities, and build credibility by showcasing your unique journey and the transformation of your business in a compelling narrative. Content Creation Strategies - Utilize simple tools like smartphones, the "oscillation method" for engaging storytelling, and content syndication to create multiple pieces of content from one original piece, eventually building a strong online presence.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here: https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Identify Your Superpower: keithkalfas.com/superpower

    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower

    2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com)

    Discover the 3 Steps To Crush It in Your Landscaping Business: Landscaping Free Video Series - Organic (keithkalfas.com)
  • In this episode, join host Keith Kalfas as he embarks on a journey toward personal growth and enlightenment. Through candid stories and thought-provoking conversations, we unravel the highs and lows of elevating our consciousness. From the allure of social media stardom to the profound impact of spiritual wisdom and community bonds, discover the genuine keys to unlocking personal development. Tune in as we navigate the intricate process of integrating profound insights into our everyday experiences.

    "True success is not measured by the size of your bank account, but by the depth of your spiritual growth and the strength of your connections with others."

    - Keith Kalfas

    Topics Covered:

    Unlocking Conscious Evolution: A Personal Journey The Power of Experience: Learning Through Doing Debunking Social Media Success Myths The Path to True Success: Time, Effort, and Evolution Spiritual Growth and Guidance: Embracing the Holy Spirit Wisdom from the Wise: Navigating Success and Spirituality

    Key Takeaways

    Authenticity Over Fame: The podcast emphasizes the importance of prioritizing genuine personal growth over the superficial allure of social media success.


    Spiritual Guidance Matters: Highlighting the significance of spiritual wisdom, the podcast encourages listeners to seek guidance from within and prioritize spiritual well-being.


    Community Connections: Building strong community bonds is essential for personal development. The podcast underscores the value of supportive relationships in nurturing growth.


    Integration of Wisdom: Mere accumulation of knowledge isn't enough; integrating wisdom into daily life experiences is crucial for genuine personal evolution.


    Embracing Challenges: Embracing challenges and setbacks as opportunities for growth is a recurring theme. The podcast encourages listeners to view obstacles as stepping stones toward enlightenment.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

  • Ready to level up your game? In this powerful session, I dive into the importance of decisive action and preparation. From fighting the good fight to maximizing every minute, I explore the significance of surrounding yourself with the right people, setting healthy boundaries, and finding your purpose. It's time to cut out distractions, gain clarity, and take a bet on yourself. This is your year to shine. Let's do this!"


    "Believe in your own ability to figure things out and start taking bets on yourself. Awaken the entrepreneur within. Every single minute counts." - Keith Kalfas

    Topics Covered:


    00:00 - Prepare, fight, create structure to succeed.

    07:00 - Find supportive people and avoid negativity.

    09:05 - Increased self-awareness, connected mind and body.

    11:02 - Get fired up; it's your turn now!

    Key Takeaways

    Every minute counts: Embrace the power of decisiveness and productivity in your daily endeavors. Set healthy boundaries: Recognize the value of surrounding yourself with individuals who uplift and support your journey. Uncover your purpose: Spend time reflecting on your aspirations and commit to pursuing your true calling with unwavering dedication.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here: https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Identify Your Superpower: keithkalfas.com/superpower

    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower

    2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com)

  • In this episode of the Untrapped Podcast, host Keith Kalfas shares a breakthrough insight on the power of identity in shaping our success, particularly in the realms of small business and personal development. After returning from a speaking engagement in Atlanta and despite being unwell, Keith felt compelled to make this episode to share his realization that one's identity fundamentally controls their reaction to and utilization of information. He contrasts how people with scarcity mindsets and those with abundant, successful mindsets respond differently to the same business ideas, attributing the variance to identity. Keith delves into the psychology behind these mindsets, discussing the influence of self-limiting beliefs, the importance of conviction and alignment with higher principles, and the transformative power of letting go of what no longer serves us. He concludes by emphasizing the importance of faith, continual personal growth, and seeking higher questions to fundamentally change how one perceives and interacts with the world, thereby achieving true success and fulfillment.

    "The person who is stuck in the victim scarcity mindset might intellectually be very intelligent and awake and understand they're conscious. They're here. And now they'll understand all the information coming in and they'll get excited."

    - Keith Kalfas

    Topics Covered:

    The Breakthrough: Identity's Power Over Success Understanding Identity Through Different Mindsets The Impact of Identity on Business and Personal Growth Elevating Your Identity: Aligning with Higher Beliefs The Journey of Faith and Action Towards Success

    Key Takeaways
    Identity Controls Everything: Explore how your identity shapes your success in business and personal development.

    Shift in Mindset: Discover a breakthrough moment after 20 years and the importance of understanding your identity's influence on decision-making.

    Scarcity vs. Abundance Mindset: Contrasting the mindset of struggling individuals with successful entrepreneurs to highlight the power of identity.

    Conviction and Faith: Learn about the importance of operating from a place of conviction, faith, and courage to overcome limiting beliefs.

    Self-Discipline and Growth: Embrace self-discipline, let go of old beliefs, and adopt new perspectives for personal and professional growth.

    Newsletter Invitation: Support the Untrapped Podcast by leaving a positive review on Spotify to inspire more listeners and help others on their entrepreneurial journey

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

  • During today's episode, I discussed how you can raise prices for your business while keeping your existing customers happy. It was fascinating to explore the mathematical precision of price increases and how to navigate customer perceptions.

    I will share more valuable insights like this at my upcoming free workshop, Level Up Your Landscaping Business. For practical tips, check out my free workbook. Find out more at Keith's Workshop - Level Up. Click This

    Don't forget it's all about creating a healthy, profitable, and successful future for your business. Stay tuned for more game-changing strategies.

    Topics Covered:


    00:00 - Serving customers with loyalty and offering additional services can dramatically increase profits and allow for business growth.

    06:56 - Undercharging for landscaping may attract low-paying clients, impacting your business identity and beliefs.


    Key Takeaways:

    "Gotta keep them how you got them": The importance of maintaining customer relationships while strategically raising prices. The strategic math behind price increases: Understanding the potential impact of different percentage raises on your customer base and overall revenue. Leveling up your business identity: Recognizing the need to evolve and grow your business identity and pricing strategy, and the potential benefits of attracting new clientele at higher price points.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here: https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Identify Your Superpower: keithkalfas.com/superpower

    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower

    2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the 2 day workshop (keithkalfas.com)

  • In this episode of the Untrapped Podcast, host Keith Kalfas interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services.

    Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry.

    Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.

    "You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver."

    - Austin Douglas

    Topics Covered

    The Business of Poison Ivy Remediation and Arborist Insights Unique Challenges and Solutions in Green Industry Services Navigating Customer Interactions and Sales in Niche Services The Misadventures of DIY Poison Ivy Removal Safety First: Electrical Hazards and Best Practices From Poison Ivy to Mosquitoes: Expanding Business Horizons Discovering Biological Controls for Pest Management Marketing Magic: Crafting Memorable Commercials The Future of Ditch the Itch: Expansion Plans and Challenges Securing Big Clients: A Deep Dive into Mosquito Control Jobs Innovative Approaches: Drones in Agriculture and Beyond Elevate Applicate: Revolutionizing Pesticide Application Education The Power of Networking and Continuous Learning in the Green Industry

    Key Takeaways:

    Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth.

    Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.

    Resources and Websites:

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    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Level Up Workshop: Keithkalfas.com/levelup