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Podcasting has exploded in recent years, and it’s becoming more challenging than ever to find and attract new listeners. In this episode, we discuss various podcast growth strategies to help you find new listeners in 2024 and beyond.
RESOURCES:
Riverside LInk (affiliate) - https://riverside.fm/?via=wellnesscreatorpodcast
I Will Teach You To Be Rich — https://www.iwillteachyoutoberich.com/
Hey Marvelous — https://www.heymarvelous.com/ -
The wellness industry has seen a huge boom in recent years, but has it become too crowded for newcomers? Today on the podcast, we examine whether the wellness industry is oversaturated, what this means for you, and how to differentiate yourself in an increasingly crowded marketplace. Discover why success often hinges on solving a specific problem for your audience and how recommendation-worthy products can set you apart. We also delve into the strategies successful businesses are using to maintain their edge and why embracing change is critical in this fast-paced space. Whether you’re a newcomer or a seasoned pro, this episode offers valuable insights into thriving in the ever-evolving wellness landscape.
Yoga with Adriene — https://yogawithadriene.com/
Rowe Casa Organics — https://www.rowecasaorganics.com/
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
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As a wellness creator, you excel at helping people live healthier, more fulfilling lifestyles. However, running and marketing an online business requires a very different set of skills. One of the concepts that you must understand is the marketing funnel. It's a term tossed around the marketing world, but so few actually understand it. Simply put, a marketing funnel describes your customer's journey with you from first discovering you to purchasing from you.
In today’s episode, we delve into the first and widest part of that funnel, exploring top-of-funnel strategies to engage with a new audience, attract new customers, and generate awareness and interest in your brand. Join us as we define key concepts, highlight common mistakes to avoid, and debunk typical marketing funnel myths.
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Opt-ins help you get new people onto your email lists and deciding what to make for your opt-in can be confusing. Today we're sharing the three most powerful types of opt-ins (one will definitely work for you) that you can create to entice people to join your email list. Plus, we break down the eight criteria that make an opt-in irresistible.
RESOURCES:
List Love — https://wellnesscreator.heymarvelous.com/product/74030/aboutThe Wellness Creator Shop — https://wellnesscreator.heymarvelous.com/shop
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
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Do you write online? Your answer was probably either "Yes, I'm a blogger." or "No, I'm not a blogger." Writing online today is so much more than blogging. In this episode, we explore the various ways to write online, how you can write and create interactive experiences and how it can help you figure out what you believe. It's about thought leadership, and you don't have to have a PhD or have your beliefs figured out perfectly. Plus we debrief our last week's conversation with Sarah Fay and her strategy for writing on Substack.
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Sarah Fay — https://sarahfay.org/
Substack — https://substack.com/
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
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Substack. It's all anyone is talking about and if you've wondered what it is and if you should be on it, then you'll want to listen to today's interview with Sarah Fay. She is a Harper Collins Author, Adjunct Professor and Substack Strategist helping people to use the features and functions of the platform in ways beyond just sending a newsletter. She answers all of our Substack questions and shares her own experience. We discuss payment structures, Substack's internal social media network, and what you stand to gain from joining the Substack community. We discuss why publishers recommend the platform to their authors, how to make the most of opportunities for cross-promotion, and whether or not opt-ins are relevant. Sarah also helps us to understand how the algorithm works and shares how she has leveraged the digital world to facilitate more dynamic content and interaction as an author.
Sarah Fay — https://sarahfay.org/
Sarah Fay Substack — https://substack.com/@writersatwork
Pathological — https://www.amazon.com/Pathological-True-Story-Six-
Misdiagnoses/dp/0063068680/
Cured: The Memoir — https://www.curedthememoir.com/
James Patterson on Substack — https://substack.com/@jamespatterson
Ash Ambirge on Substack — https://substack.com/@ashambirge
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/ -
Have you ever run a flash sale? Today, we're sharing the inside secrets of how and why we run our annual flash sale. We break down the key characteristics that make the sale profitable. We also discuss the pros and cons of implementing a flash sale, and how you know when you're ready to have one.
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
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There is a lot of video fatigue after spending so much time on screens during the pandemic, and that is precisely why audio is the new video! Today, we discuss private podcasts and why they are so beneficial to your wellness business. You’ll learn exactly what a private podcast is, how it can grow your business, and keep your current clients engaged with your teaching. We also share how we've used a private podcast feed for our group coaching program for years and drum roll.... we announce that Marvelous' brand new feature dropping this week is private podcasts. It just keeps getting easier and easier!!
The Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
Hey Marvelous on X — https://twitter.com/hey_marvelous
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After almost a decade of trial and error and finally finding our rhythm with marketing, selling and running a coaching program, we’re pulling back the curtain and letting you see the inside of our coaching business.
We discuss how rough the early days were, the ridiculous things we had to do to make the technology work, how we found new clients, the mistakes we made, what happens when you’re over capacity, and how recently we’ve scaled back and simplified.
The Luminaries Membership — https://www.andshe.co/membershipThe Wellness Creator Podcast — https://www.heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/
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We're OG podcasters, and in this episode, you'll get a look at behind the scenes of our podcast. Learn how we get episode ideas and where we organize them, how we get ready and what we use to record. We touch on trends, the process of finding
new listeners, and our evolving relationship with tools, software and AI. We also dive into five different forms of podcasting and give examples for each. You‟ll learn why we think it's so important to see your podcast as a tool to nurture your existing audience instead of attract new users and how this should change your approach to content and marketing.
monday.com — https://monday.com/
And She Spoke Podcast — https://andshe.co/podcast
Audacity — https://www.audacityteam.org/
Dropbox — https://dropbox.com/
Zencastr — https://zencastr.com/
StreamYard — https://streamyard.com/
Riverside — https://riverside.fm/
Transistor — https://transistor.fm/
I Will Teach You To Be Rich Podcast — https://www.iwillteachyoutoberich.com/podcast/
Where Should We Begin? With Esther Perel — https://www.estherperel.com/podcast
Substack — https://substack.com/
Sarah Wilson — https://sarahwilson.com/
Descript — https://www.descript.com/
Hey Marvelous — https://www.heymarvelous.com/
Hey Marvelous on Instagram — https://www.instagram.com/heymarvelous/ -
As we wrap up season one of The Wellness Creator podcast, we look at
the current wellness trends that you need to know to have success in your business.Key Points From This Episode:
• The role that YouTube could play in the growth and expansion of your business.
• Exploring the value of having content on multiple platforms.
• What we can learn from the harmonious relationship between podcasting and YouTube.
• Why community matters in wellness, and debunking some community-related myths.
• How to use AI strategically.
• The power of experimentation.
• Final thoughts on how to ensure success for you and your wellness business.RESOURCES:
‘YouTube Trends in 2024 with Meredith Marsh’
Descript (video editing tool)
The Luminaries Membership
Hey Marvelous -
Today's episode is about copywriting and the importance of the words that you use in your marketing
as a way of conveying the value that you sell and share with your audience. We are thrilled to
host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the
current state of copywriting in the wellness industry. We learn about the importance of writing
compelling copy, choosing interesting words, and the power of captivating copywriting. Then, we
explore the common mistakes that people make when writing copy, how to paint the perfect
picture with your words, how to write copy that sells, and how to be proactive without being
controversial. This week’s call to action is for entrepreneurs (and especially women) to be
unafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what you
can do when you’re feeling stuck in your copywriting and where to start, with some crucial
resources to help you along the way.Key Points From This Episode:
• Why it’s vital to be able to write good copy, and why it matters to choose your words carefully.
• Understanding the power of compelling copywriting.
• Common mistakes that people make when writing copy; the dangers of ambiguity.
• How to paint the perfect picture.
• Learning about what sells and what doesn’t.
• A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.
• How to be provocative without being controversial.
• Low-hanging fruit: where to start if you’re feeling stuck, with some helpful resources.Links:
MyMind — mymind.com/
The Luminaries — soulfulmba.heymarvelous.com/product/58025/about
And She Co. — andshe.co/
Sandy Connery on LinkedIn — linkedin.com/in/sandy-connery/
Jennifer Barcelos on LinkedIn — linkedin.com/in/jenibarcelos/
The Wellness Creator Podcast — heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — heymarvelous.com/
Hey Marvelous on Instagram — instagram.com/heymarvelous/
Hey Marvelous on X — twitter.com/hey_marvelous -
As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account Manager at ConvertKit. Through her sustainable fitness coaching business, Root & Rise, she also helps women build strength and confidence and pursue her entrepreneurial dreams. Tuning in, you’ll hear how Morgan has grown her side hustle using the tools available to her at ConvertKit, what she does to keep her values and goals in mind while juggling a full-time job and a part-time passion project, her email marketing tips for wellness creators, and much more. If you're ready to turn your vision into reality without burning out, this episode is for you. With Morgan's thoughtful insights and actionable advice, you'll be able to excel at your day job, nurture your side hustle, and achieve balance and success in both worlds!
In this episode:
What Morgan's role is at Convert Kit and what her side hustle isWhat led her to start her wellness business after making a big move in her personal lifeHer BEST social media advice for creatorsTips for balancing your day job and passion project in alignment with your goals.The benefits of keeping your side hustle a side hustle.Email marketing tips for wellness creators: what works and what doesn’t.Creative opt-in incentives for your business and how to market them to your audience.How to grow your email list through partnerships and collaborations.Valuable tools and resources that can help you grow your business.Why it’s important to show up online as authentically as possible.How to use AI to augment your presence, not replace it.Links:
Root & Rise
Root & Rise on Instagram —@_rootandrise
Morgan Kitzmiller on LinkedIn — linkedin.com/in/morgan-kitzmiller
Morgan Kitzmiller on Instagram —@morgankitzmiller
ConvertKit
ConvertKit’s Creator Network
Hey Marvelous -
Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal audience, the wonderful tool of podcasting to educate listeners and allow them to get to know you, and the incredible value of an email list. Touching on the energetics of infertility, we dive into the difficult task of pricing in the wellness industry, knowing the value of your intellectual property, and connecting with professionals who serve the same people you do. Tune in for an enriching conversation that covers all this and more!
Key Points From This Episode:
How Kerry’s fertility journey influenced her interest in working with other women facing the same challenge.Her experience of teaching yoga online and becoming an entrepreneur. Learning to put herself in the public eye in order to grow a business.How podcasting has enabled Kerry to educate her audience.What she sees as her most valuable connections.The difficulty of pricing in the wellness industry.Understanding the value of your intellectual property.How Kerry has built relationships with doctors and how you can do the sameThe difference results between blogging and podcastingPredictions for the future of podcasting and a recommendation to start yours.Kerry’s intention to move into more coaching and her aspirations to write a book.RESOURCES
Kerry's website
Kerry on Instagram
Fringe Fertility Podcast -
Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue.
Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the world of affiliate marketing and uncover how it can supercharge your growth and expand your existing following. Rewardful is an all-in-one affiliate management software designed to empower SaaS companies to set up and manage affiliate and referral programs seamlessly.
In our conversation, we start by learning about Emmet’s background, what Rewardful does, and the exciting collaboration it has formed with Hey Marvelous. We delve into the benefits of rewarding word of mouth through affiliate programs and how Rewardful makes it easy for both the customer and the business.
Discover how the marketing landscape is evolving and ways of setting up and managing an affiliate program. Gain insights into how the perception of affiliate links has changed, “earnings per click” content, steps to help affiliates sell your business, the basic principles of an affiliate program, and much more!
Background about Emmet, his company Rewardful, and the services it provides.Hear details about the collaboration between his company and Hey Marvelous.How to know when your business is ready to set up an affiliate program.Leveraging an affiliate program to grow your existing following.The difference between an affiliate program and a customer referral program.He shares his perspective on how the marketing landscape has shifted.Resources needed to set up an affiliate program and how to make it appealing.Discover strategies to direct and funnel customers to affiliate links.Explore the benefits and limitations of affiliate marketing.Learn how to structure your commissions and the percentages.Common mistakes and pitfalls to avoid when setting up an affiliate program.
Key Points From This Episode:Resources:
Emmet Gibney on LinkedIn
Emmet Gibney on X
Rewardful
Rewardful Affiliate Marketing Course
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This just might be the most counterintuitive thing we've ever said.
In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do.
What does it mean to niche downThe financial benefits of doing soThe flexibility that niching down offersThe power of adaptation and refinement as your business grows
Key Points From This Episode:
Resources:Marvelous software plans
Marvelous link-in-bio tool (FREE)
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In this episode, we share ten money-making ideas for yoga teachers venturing into online entrepreneurship.
From offering private lessons, to hosting digital summits and utilizing affiliate marketing your bound to find a few that resonate with you.
Each method offers varying levels of income potential and scalability, catering to different stages of a yoga teacher's entrepreneurial journey.
Diverse Income Streams: We outline ten distinct ways for yoga teachers to generate revenue online.Scalability and Potential: Each method offers different income potentials and scalability, ranging from one-on-one private lessons to YouTube ad revenue.Audience Building: Many of the strategies also serve as effective tools for audience building and community engagement.Flexibility: The methods cater to different preferences and levels of expertise, allowing yoga teachers to choose the approaches that best align with their goals and resources.Long-Term Value: Emphasizing the importance of building lasting relationships with students and clients, several methods aim to create ongoing engagement and recurring revenue opportunities.
Key Points From This Episode:Resources:
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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Today’s guest used her passion for dance to power through an injury and pivot her career from dancer to studio owner. Hannah Teutscher joins us to share her journey on embracing her identity as an entrepreneur and her passion for the wellness industry.
Tuning in, you’ll hear all about her dancing career, the injury that ended it, how she started her Pilates studio and when she started seeing herself as an entrepreneur.
We delve into her goals for her business before she tells us all about her incredible online offering and teacher training.
Finally, Hannah shares some advice for budding entrepreneurs. From social media to AI, this episode is jam-packed with incredible pearls of wisdom, so be sure to press play now!
Key Points From This Episode:
An overview of Hannah’s career as a dancer (and how it ended). How she got into the wellness world and became an entrepreneur. The pivotal moment when she started to see herself as an entrepreneur. Practical advice for anyone transitioning into entrepreneurship. Hannah’s business expansion goals and franchising plans. What her online offering looks like and the flexibility it offers. The kinds of people that are interested in her teaching program and how she gets leads. Her husband’s involvement in the social media side of things and what Hannah posts. The one thing she would do differently if she could start over knowing what she knows now. What’s next for Hannah’s business and why she isn’t traveling that often at the moment. Why she wants to use AI to increase her productivity without compromising her authenticity. How Hannah and her team use Metricool and why it’s so helpful.Resources:
Performance Fit Pilates, website
Performance Fit Pilates, Instagram
Performance Fit Pilates, YouTube
Pilates Exchange, podcast
Train the Trainers program
Metricool
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In this episode we share some of the most common mistakes we’ve seen yoga teachers make when they teach online.
We bust through misconceptions and beliefs that tend to hold teachers back, lack of specificity in niching, one of the biggest (but most important) aspects of online business building that is left on the back-burner and more.
Embrace the learning journey- you will make mistakesAdopting a value-based approach to pricingGetting super specific with your messagingHow to strengthen an often over-looked but necessary component of building your businessUnderstanding your audience to better serve them
Key Points From This Episode:Resources:
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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In this episode, we’ll reveal the perfect length for your yoga videos based on data pulled from our vast library of online content.
When it comes to the ideal length, we’ve certainly seen the shift over the years; it’s imperative to optimize your video length to align with shifting viewer behaviors and preferences.
Listen in to learn other important considerations when creating content for your online students. These are all crucial for maximizing the effectiveness of your online offers.
Identifying the optimum video length for your audienceConsiderations for the online learning environmentOur analysis of the ideal video lengthHow to listen to your online students and effectively adapt your creation process to get the best resultsThe importance of understanding viewer behavior
Key Points From This Episode:Resources:
Marvelous software plans
Marvelous link-in-bio tool (FREE)
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