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  • Aaron Hagan's journey to success is nothing short of extraordinary. 🚀 The CEO of Mister Sparky Mid-America didn't have a smooth start. From facing bankruptcy to the immense challenge of building a business on cash alone, Aaron’s story is a testament to grit and determination. 💪

    Under his leadership, Mister Sparky Mid-America has expanded to 9 locations and is on pace for $50 million in annual revenue. 📈 Aaron's unwavering commitment to his vision and his ability to navigate through significant hurdles have been key to this impressive growth. 🌟

    In this episode, Aaron opens up about his experiences and the critical lessons learned along the way. Discover how he overcame the obstacles of losing technicians, financial strain, and the steep learning curve of entrepreneurship. Chris Yano and co-host Chad Peterman dive into Aaron's strategic approach to scaling his business and the resilience required to push through tough times. 🎙️

    Don’t miss this insightful discussion packed with inspiration and practical takeaways! 🎯

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

    Connect with Aaron Hagan

    Instagram: https://www.instagram.com/mistersparkytulsa 📸

    Facebook: https://www.facebook.com/mistersparkytulsaok 👍

    LinkedIn: https://www.linkedin.com/in/aaron-hagan-1866341a/ 🔗

    Twitter: https://x.com/mrsparkytulsa 🐦

    YouTube: https://www.youtube.com/@MisterSparkySLC 🎥

    00:00 Intro

    8:54 buying a franchise vs starting your own company

    15:00 Filing for bankruptcy in the home services

    20:22 How to build a a business after filing for bankruptcy

    33:30 Trusting others to help grow your business

    41:24 Running a business with no employees and a toxic work culture

    53:33 Lessons learned in business through hard times and developing strong leaders

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 🚀

  • Julian Scadden is back on the podcast, and this time he’s bringing fresh insights into the world of home services! As President & CEO of Nexstar, Julian has his finger on the pulse of the industry, and he’s here to share what’s driving success in today’s market.

    In this episode, Julian joins host Chris Yano and co-host Chad Peterman for a deep dive into the current state of home services. They discuss how Nexstar members are navigating today’s challenging landscape and why mastering the "unsexy" fundamentals of the business—what we often call blocking & tackling—is more crucial than ever. 🛠️

    Julian reveals:

    The latest trends shaping the home services industry 🔍

    How Nexstar members are finding success through fundamental practices 💼

    The importance of focusing on core operations and not just flashy innovations 📊

    Tune in for valuable insights on how you can leverage these fundamental strategies to elevate your own business. Whether you’re looking to refine your approach or just stay ahead of the curve, this episode has something for you!

    Don’t miss out—listen now and get inspired to enhance your business fundamentals! 🎧

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

    Connect with Julian Scadden

    🌐 Website: https://www.nexstarnetwork.com

    👍 Facebook: https://www.facebook.com/nexstarnetwork.inc

    📸 Instagram: https://www.instagram.com/nexstar_network/

    🔗 LinkedIn: https://www.linkedin.com/company/nexstarnetwork/

    🕊️ X: https://x.com/nexstarmembers

    To The Point Home Services Podcast is your go-to source for actionable insights and inspiration in the home services industry. We focus on helping HVAC, plumbing, electrical, roofing, and other home services companies reach new heights. 🚀

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  • 🚀 Tommy Mello isn’t just the mastermind behind AI Garage Door Service—he's a multifaceted leader whose journey extends far beyond the garage door industry. As the CEO of a nationwide leader in garage door solutions, Tommy’s success is well-documented, but there’s so much more to his story.

    In this episode, we’re thrilled to have Tommy back on the podcast, joined by surprise guest co-host Anna Yano! 🎙️ Chris and Anna delve deep into Tommy’s personal life, exploring his family dynamics, journey into faith and fitness, and the inspiring path that led him to build the most successful garage door company in the country.

    Tommy opens up about the challenges he’s overcome and the principles that drive his success. From his commitment to personal growth to the way he balances work and life, Tommy’s story is a powerful reminder of the values that fuel extraordinary achievements. 💪

    You’ll hear about:

    Tommy's approach to maintaining work-life balance 🌟

    How his faith and fitness influence his leadership 🏋️‍♂️🙏

    The personal journey that shaped his professional success 🚀

    Insights into the culture at AI Garage Door Service 🏠

    Anna Yano also brings fresh perspectives to the conversation, adding an extra layer of depth and engagement. Don’t miss this chance to get inspired by Tommy's incredible story and practical advice!

    Tune in now and gain valuable insights that can transform your own journey. 🎧

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

    Connect with Tommy Mello

    🌐 Website: https://www.tommymello.com/

    📸 Instagram: https://www.instagram.com/officialtommymello/

    👍 Facebook: https://www.facebook.com/thomasmello

    🔗 LinkedIn: https://www.linkedin.com/in/tommymello/

    🎵 TikTok: https://www.tiktok.com/@officialtommymello

    📹 YouTube: https://www.youtube.com/@officialtommymello

    To The Point Home Services Podcast is your go-to source for actionable insights and inspiration in the home services industry. We focus on helping HVAC, plumbing, electrical, roofing, and other home services companies reach new heights. 🚀

  • 🔥 Skylar Lewis, CEO & Founder of Rise Up Kings, and Jeremy McWilliams, Head Coach, are not your typical business leaders. They’ve mastered the art of balancing business success with personal fulfillment by focusing on the four pillars that matter most—faith, family, fitness, and finances.

    💪 In this episode, Skylar and Jeremy dive deep into the challenges of juggling business and family life, and why working on yourself can be the most impactful move you make for your business. They emphasize the importance of surrounding yourself with a strong community or brotherhood to help you become the ultimate version of yourself.

    👑 At Rise Up Kings, they don’t just teach these principles—they live by them. Tune in to hear how they guide others to achieve success in all aspects of life through a holistic approach that integrates personal growth with business excellence.

    🚀 You’ll also learn about the transformational programs at Rise Up Kings that have empowered countless entrepreneurs to thrive both personally and professionally.

    🎧 Don't miss out on this powerful conversation that could very well be the catalyst for your own rise!

    Additional Resources

    ➡️ Learn more about Rise Up Kings: https://riseupkings.com

    Connect with Skylar Lewis & Jeremy McWilliams

    🌐 Website: www.riseupkings.com/ttp

    📸 Instagram: https://www.instagram.com/riseupkings/

    👍 Facebook: https://www.facebook.com/RiseUpKingsOC

    ▶️ YouTube: https://www.youtube.com/@riseupkings

    💼 LinkedIn: https://www.linkedin.com/company/rise-up-kings/

    🎵 TikTok: https://www.tiktok.com/@riseupkingsofficial

    🎙️ To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

    00:00 Intro

    03:57 Rise Up Kings Experience

    13:05 How Skylar Lewis started Rise Up Kings

    19:17 Jeremy McWilliams, Green Beret and Rise Up Kings coach

    27:53 The drift in business and in life

    42:28 What type of activities do you do at the Rise Up Kings

    55:37 A special gift

  • 🔥 Ken Goodrich isn't just the Chairman and CEO of Goettl; he's a legend in the home services industry. With decades of experience under his belt, Ken has seen it all and done it all, leading Goettl to become one of the most respected names in HVAC and plumbing services.

    🎙️ In this episode, Ken sits down with host Chris Yano to dive deep into the current state of marketing within the home services industry. They explore the effectiveness of old-school guerilla marketing tactics and discuss whether these traditional methods still have a place in today’s digital age.

    💡 Ken also shares his insights on the importance of business fundamentals—how blocking and tackling and the basics of business are crucial for long-term success. He argues that these fundamentals will always win out against companies trying to spend their way into a brand, business, or culture.

    💼 Tune in to hear Ken’s perspective on how to build a resilient business, navigate the ever-changing landscape of marketing, and stay ahead of the competition.

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

    Connect with Ken Goodrich & Goettl

    🌐 Website: https://goettl.com

    📸 Instagram: https://www.instagram.com/goettlair/

    👍 Facebook: https://www.facebook.com/Goettl

    💼 LinkedIn: https://www.linkedin.com/company/goettl/

    🎵 TikTok: https://www.tiktok.com/@goettlair

    🐦 X: https://x.com/goettlair

    📺 YouTube: https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw

    To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 🚀

    00:00 Intro

    11:39 What trends are happening in the Home services industry

    14:53 What to do in a struggling business

    16:20 building a professional and personal brand and the impact on the company

    21:23 Digital marketing cost in the home services

    24:12 Gorilla marketing tactics and the controversial mail piece

    42:00 Canvasing marketing tactics

    55:42 Forbes man story

    56:49 RYNOx 2025

    01:02:16 The First step with Ken Goodrich Facebook Group

  • 🔧 Ken Haines is not your typical industry leader. As Chairman and CEO of Wrench Group, Ken oversees the premier home services provider in the nation, with nearly 30 brands and 8,000 employees. But his journey to the top of the industry is far from conventional.

    🚀 With decades of experience under his belt, Ken has guided Wrench Group through rapid growth and significant changes, even as the market becomes more challenging. His unique perspective on the role of private equity in the home services sector and his insights into the future of the industry, particularly with the rise of AI 🤖, set him apart as a visionary leader.

    🎙️ In our latest episode, Ken shares his thoughts on the current state of the home services industry, how private equity is shaping the market, and the innovative strategies Wrench Group is employing to continue growing in a competitive environment. His forward-thinking approach and commitment to excellence are evident as he discusses what it takes to stay ahead in the rapidly evolving landscape.

    📈 You'll hear how Ken is leveraging AI and other technologies to drive growth, the importance of adaptability in business, and his vision for the future of Wrench Group. His insights are invaluable for anyone looking to understand the future of home services and how to navigate it successfully.

    🎧 Tune in now and get inspired by Ken's journey and vision for the industry!

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

    Connect with Ken Haines

    🌐 Website: https://www.wrenchgroup.com

    🔗 LinkedIn: https://www.linkedin.com/company/thewrenchgroup/

    👍 Facebook: https://www.facebook.com/wrenchgroup/

    To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 📈

    00:00 Intro

    03:35 Who is Ken Haines?

    05:32 Gaining strategic partnerships

    08:35 Private Equity in the home services

    12:30 Blue chip home service businesses in the Wrench Group

    13:19 Home services leadership in the wrench group

    17:20 Trends in the industry, customer experience, marketing technology and AI

    21:23 How are you using AI tools for your business

    28:52 Google LSA Marketing

    30:34 Are there any negotiation tools for contractors in the industry?

    35:38 growth in your business

    39:46 Leadership in your business, promote from within or hire outside the organization

    45:25 Advice from a titan in the industry on growing your business

  • Chris Yano is no stranger to the digital marketing world. As CMO of Everservice and Co-Founder of RYNO Strategic Solutions as well as the host of To The Point, Chris has dedicated 17 years to serving contractors in the home services and improvement spaces. 🛠️💡

    In this episode, Chris dives deep into what you should expect from your digital marketing partner in this new era of digital marketing. He also shares insights into the current state of digital marketing and more. 🌐📈

    Chris's extensive experience and leadership in digital marketing have helped countless businesses thrive in a competitive landscape. His strategies and vision are essential for anyone looking to maximize their digital marketing efforts. 🚀

    Tune in to hear Chris discuss:

    -The evolving expectations from digital marketing partners 🔄

    -The latest trends and challenges in digital marketing 📊

    -Practical tips to enhance your digital marketing strategy 📝

    Join us for an insightful conversation that will equip you with the knowledge to navigate and succeed in the ever-changing digital marketing landscape. 🎧✨

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

    Connect with Chris Yano

    🌐 Website: https://rynoss.com

    📸 Instagram: https://www.instagram.com/rynostrategicsolutions/

    📘 Facebook: https://www.facebook.com/RYNOStrategicSolutions/

    🔗 LinkedIn: https://www.linkedin.com/company/rynoss/

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 📈💼

  • Connect with Rilla

    👉 https://www.rilla.com/

    Sebastian Jimenez is revolutionizing the home services and improvement industry with Rilla, a start-up that skyrocketed from 0 to $11MM in just 2 years, becoming one of the fastest-growing companies in history 🚀. As the CEO of Rilla, Sebastian shares his insights with host Chris Yano on how virtual ride-alongs are enhancing productivity and efficiency for contractors far beyond what physical ride-alongs can achieve 📈.

    In this episode, discover how top contractors are leveraging Rilla's innovative solutions to improve their business operations. Learn about industry averages for talk time ⏱️ and why AI is an invaluable tool that complements rather than replaces human efforts 🤖. Sebastian also discusses various strategies for boosting sales and optimizing performance 💡.

    Tune in to hear more about:

    The rise of virtual ride-alongs and their impact on the contracting industry 🛠️

    The incredible growth journey of Rilla 📊

    Practical tips on enhancing sales and operational efficiency 💪

    Get ready to be inspired by one of the industry's leading figures and gain valuable insights to transform your own business! 🌟

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

    Website: rilla.com

    Instagram: https://www.instagram.com/joinrilla/

    Facebook: https://www.facebook.com/sebastian.jimenezbienen

    LinkedIn: https://www.linkedin.com/company/rilla-co/

    YouTube: https://www.youtube.com/@RillaMedia

    00:00 Intro

    08:30 How Rilla is implemented and helping increase business sales

    11:40 Transitioning into the tech industry

    18:08 Growing in annual recurring revenue

    21:05 How to overcome objections with your team

    27:22 Using data driven decisions

    36:00 Using Rilla to coach your salesmen

    37:19 Rilla’s Ai replacing your job

    40:38 Making homeowners feel comfortable with Rilla

    46:00 How to get started with Rilla

  • Ken Goodrich & Frank DiMarco: Leading the HVACR Industry with Innovation and Strategy 🚀

    Join us for an insightful episode recorded live from the 2023 ACCA Conference and Expo for HVACR Contractors and Businesses, featuring Ken Goodrich, CEO of Goettl, and Frank DiMarco, CEO of Service Champions. 🌟

    Ken and Frank aren’t just industry leaders; they're visionaries transforming the HVACR landscape with their innovative approaches and strategic insights. In this episode, they share their secrets to success, discussing how each manages their teams, leverages cutting-edge technology, and crafts a powerful marketing mix strategy. 🛠️🔧

    Ken Goodrich, known for his ability to revitalize businesses and create exceptional customer experiences, dives into the importance of leadership and team management. Frank DiMarco, a pioneer in the industry, sheds light on the role of technology in driving growth and efficiency in HVACR businesses. Together, they offer a wealth of knowledge on navigating the complexities of the industry and achieving sustained success. 📈

    Whether you’re a business leader, an aspiring entrepreneur, or someone interested in the latest industry trends, this episode is packed with valuable insights and actionable advice. 💡

    Tune in to learn from these industry titans and discover the strategies that can help you elevate your business and stay ahead of the competition. 🚀

    Connect With Frank DiMarco @Servicechampions

    👉 http://servicechampions.com/

    👉 https://www.instagram.com/servicechampions/

    👉 https://www.facebook.com/ServiceChampions/

    👉 https://www.linkedin.com/in/frank-dimarco-5b491058/

    👉 https://www.tiktok.com/@servicechampions?lang=en

    👉 https://x.com/servicechampsS/

    👉 https://www.youtube.com/user/ServiceChampionsHVAC

    Connect With Ken Goodrich @GoettlAirConditioningPlumbing

    👉 https://www.kengoodrich.com/

    👉 https://www.instagram.com/Goodrich.ken

    👉 https://www.linkedin.com/in/kenneth-d-goodrich-ba580427/

    👉 https://www.tiktok.com/@goettlair?lang=en

    👉 https://x.com/Goettlceo

    👉 https://www.youtube.com/@GoettlAirConditioningPlumbing

    00:00 Intro

    01:35 What does Frank from Service Champions do better than you?

    03:31 Frank, Can you tell us what Ken does better than you?

    05:27 which is the best strategy?

    07:57 Why did you choose the path to "Goettlize" the nation?

    15:10 What is the difference in your management styles?

    23:00 What are your thoughts on comfort advisors or selling tech?

    28:41 Are you worried about this potential market correction?

    36:28 What is the marketing mix you guys are using now?

    46:48 What are you doing to leverage technology?

  • A New Era of Digital Marketing is Upon Us

    Heather McLeod: Navigating the New Era of Digital Marketing 🌐📈

    Heather McLeod, the Chief Growth Officer for Authority Brands and a returning guest on our podcast, brings her wealth of knowledge on the evolving landscape of digital marketing. Heather's expertise and experience make her a prominent figure in the field, and in this episode, she shares valuable insights that can propel your business to new heights.

    Hosts Chris Yano and Chad Peterman dive deep into the latest trends in digital marketing, emphasizing the importance of defining leads and focusing on growing revenue. Heather discusses the strategies that businesses should adopt to thrive in the digital age, offering practical advice and actionable tips for marketing success.

    Connect with Heather

    Website: https://www.authoritybrands.com/

    Instagram: https://www.instagram.com/authoritybrands/

    Facebook: https://www.facebook.com/AuthorityBrands

    LinkedIn: https://www.linkedin.com/company/authority-brands/

    TikTok: https://www.tiktok.com/@authoritybrands

    X: https://x.com/AuthorityBrnds

    YouTube: https://www.youtube.com/@authoritybrands

  • Walter Bond isn’t your typical business coach. This legendary business coach and former NBA player, known for his incredible keynote speeches, business advice, and best-selling books, has a remarkable journey that includes scoring on Michael Jordan. 🌟

    In this episode, Walter delves into the importance of mindset 🧠, the value of having a good coach 🏆, and the significance of a solid system. Drawing from his experiences both on and off the court, he shares profound insights on how to achieve success in business and life.

    Walter's dynamic speaking style 🎤 and motivational approach have inspired countless individuals and businesses to reach new heights. Whether you're an entrepreneur, a business leader, or someone looking for personal growth, his advice is invaluable. 💡

    Tune in to learn from Walter Bond's journey and discover how to cultivate a winning mindset, the role of mentorship, and the systems that drive success. 📈

    Website: https://www.walterbond.com/

    Instagram: https://www.instagram.com/walter_bond/?hl=es

    Facebook: https://www.facebook.com/WalterBondMotivationalSpeaker/

    LinkedIn: https://www.linkedin.com/in/walterbond/

    TikTok: https://www.tiktok.com/@walter_bond

    Twitter: https://x.com/walterbond

    YouTube: https://www.youtube.com/c/WalterBond

    00:00 - intro

    7:14 - do you ever reflect on the moments in the NBA?

    9:05 - what can you tell our listeners about having dreams and what to do with those dreams?

    17:54 - what do you talk about on what next level mindset is to Walter Bond?

    29:32 - what does it mean when you talk about crossing the line of confidence?

    38:51 - what is this attack mode you talk about in your book swim?

    46:36 - what are the characteristics that make people an A player?

    52:38 - would you say age is irrelevant when starting a business?

    01:03:08 - how can people connect with you?

  • Most home service business owners are aware of speed to lead as an important metric that greatly affects the performance of marketing campaigns and, ultimately, the conversion rates.

    In fact, contacting leads within the first minute doubles your conversion rates. This starts dropping dramatically for each additional minute.

    The solution lies in automation.

    Chad and I host Aaron Gaynor from Eco Plumbers and Ryan Fenn, CEO of Chiirp to discuss how certain tools can be used together for marketing efforts and how it affects the success of a campaign.

    Imagine sending pre-approval links for financing before appointments, ensuring a 90% close rate. Or maintaining a personal touch with your customers through video messages, all while automating the process. These strategies aren't just effective, they're game-changers.

    Combining tools like Chiirp and ServiceTitan can enhance marketing campaigns by automating communication and follow-ups.

    Ryan explains how contacting leads within the first minute significantly increases conversion rates, a strategy powered by automated text messaging. Aaron highlights real-world successes, including saving $300,000 in revenue through automated missed call follow-ups.

    If your marketing efforts are falling short, then this episode will supercharge your campaigns and boost your success rate. Tune in!

    Key Takeaways

    Intro (00:00)

    How Chiirp works (05:40)

    Speed to lead: Why you need to contact leads within the first minute (08:21)

    A success story of saving $300K with automation (13:26)

    Campaign customization and targeting specific needs (20:01)

    Benefits of preapproving via text (25:28)

    Impact of personalized video messages (37:04)

    Personal touch as you scale (43:20)

    Examples of effective automated campaigns (51:24)

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

    Learn more about Chiirp

    Instagram: https://www.instagram.com/chiirpsms/

    Facebook: https://www.facebook.com/chiirp

    Twitter/X: https://x.com/chiirping

    YouTube: https://www.youtube.com/channel/UC9ES3c_5wU1l2-iCxxWbXNA

    Website: https://chiirp.com/

    LinkedIn: https://www.linkedin.com/company/chiirp/

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

  • We are on break this week to celebrate with friends and family the 4th of July! We hope you do the same and when we get back be ready because we are going to help you grow your business! NO ZERO DAYS!

  • Kathryn Howard isn't your typical CEO. This fearless leader of a thriving HVAC, heating, and plumbing services company in Fresno & Sacramento didn't take the traditional corporate path.

    She did a stint in prison in her younger years but emerged a much stronger person.

    She has led Lee's Air as CEO and co-owner to achieve $70 million in annual revenues, a 48% growth year-on-year. She also broke the $1 million EBITDA mark a month in May 2024.

    All these quite impressive numbers in the current market validate her leadership approach and vision for her company.

    In our latest episode, Kathryn shares her strategies for revamping company culture, driving profitability, and achieving record-breaking performances. Her transparent and fearless approach has improved team morale and business outcomes.

    You'll hear how Kathryn manages high performers, engages employees with financial incentives, and ensures the sustainability of essential services. Her brother, Tom Howard, also joins the conversation at some point to share their dynamic running a successful business and how they approach decision-making.

    Tune in now and get inspired to transform your own business!

    Key Takeaways

    Intro (00:00)

    Kathryn’s journey to becoming CEO (01:13)

    Kathryn discusses hitting a major financial milestone (03:33)

    Kathryn’s network marketing background and initial involvement in HVAC (05:41)

    Personal transformation and leadership philosophy (12:08)

    Importance of changing company culture (16:59)

    Strategies for exponential growth in a tough market (19:51)

    Dynamics of working with a sibling (23:44)

    Managing high performers and turning around a struggling team (32:08)

    Kathryn’s vision for the future of Lee’s Air (50:31)

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

    Connect with Kathryn Howard

    Website: http://leesair.com/

    Instagram: https://www.instagram.com/leesairplumbingroofing/

    Facebook: https://www.facebook.com/leesairplumbingroofing

    YouTube: https://www.youtube.com/@leesairplumbingroofing

    LinkedIn: https://www.linkedin.com/company/leesairplumbingroofing

    TikTok: https://www.tiktok.com/@leesairplumbingroofing?lang=en

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

  • In part one, James Lawrence took us through his absolutely crazy feat of completing 100 Ironman triathlons in a row.

    In the second part of the conversation, we look at some of the lessons home service entrepreneurs can take from this story and how to apply them in our businesses and lives.

    One of the important takeaways is the power of compartmentalization. When you set big, audacious goals, don't fixate on the enormity of what you need to do.

    Focus on the small wins that will eventually get you there. And don't forget to take time to celebrate your wins, big or small. This reinforces your belief in yourself and your business.

    When setbacks hit you, learn from them to emerge stronger. Be grateful for your team, loyal customers, and even the challenges you've overcome.

    These are just some of the lessons we talk about in this episode. Tune in for more lessons and how we can apply them to your business.

    Key Takeaways

    Intro (00:00)

    Turning hardships into adventures for his family (00:57)

    Finding peace in suffering and managing pain (03:24)

    Importance of setting achievable goals (05:55)

    Never considering quitting and the importance of perseverance (09:41)

    Gratitude for challenges and learning from adversity (13:00)

    The necessity of reflecting on accomplishments (19:46)

    What's next for James Lawrence (21:25)

    One of One mindset (28:33)

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

    Connect with James Lawrence

    Website: https://www.ironcowboy.com/

    Instagram: https://www.instagram.com/ironcowboyjames/

    Facebook: https://web.facebook.com/IronCowboy/

    YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

  • James Lawrence is no stranger to pushing his body and mind to the limit. A former wrestler and Ironman champion, Lawrence completed a seemingly impossible feat - 100 full-distance triathlons in 100 consecutive days.

    In this rerun episode, Chris Yano, Paul Redmond, and Dan Antonelli interview James Lawrence, also known as the Iron Cowboy.

    Lawrence's story is one of incredible mental toughness and unwavering purpose. He credits his wrestling background for laying the foundation for his mental fortitude.

    The episode is all about the universal applicability of mental toughness and perseverance in both business and life and pushing beyond perceived limits.

    Mental toughness is a skill like any other, and you have to be actively working to improve it, or you’ll never get where you could have otherwise been.

    Lawrence also highlights the importance of starting your journey, learning from the process, and the significant role of his family and support system.

    In part 1 of this two-part series, Lawrence's journey offers lessons in mental toughness, finding purpose in pain, and the far-reaching impact of our struggles.

    In the second part, James will be covering how you can apply your experience and knowledge to get to each new level of your journey.

    Tune in!

    Key Takeaways

    Intro (00:00)

    James Lawrence's background and family life (02:58)

    The start of James's journey and his individual sports background (11:41)

    James discusses mental toughness and its development (16:19)

    Explanation of the 50/50/50 challenge and the Conquer 100 (20:34)

    The decision to complete an extra 101st triathlon (25:15)

    Managing pain and injury during extreme challenges (31:01)

    Recovery and ongoing challenges post-Conquer 100 (41:29)

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

    Connect with James Lawrence

    Website: https://www.ironcowboy.com/

    Instagram: https://www.instagram.com/ironcowboyjames/

    Facebook: https://web.facebook.com/IronCowboy/

    YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

  • The exponential growth of an HVAC company presents a unique set of managerial hurdles. While the initial phases may have been characterized by a nimble, hands-on approach, scaling operations to meet heightened demand calls for a strategic shift.

    Meet Mike Goater, COO of Environmental Heating and Air Solutions, who transformed his company from a $6 million to a $20 million business in just five years.

    In our latest episode, Mike reveals all the behind-the-scenes strategies as well as the challenges and rewards of running a successful HVAC company in the competitive Northern California market.

    Financial literacy, team accountability, and maintaining high standards of service are just some of the important aspects that an entrepreneur needs to keep an eye on while scaling.

    Other aspects include the value of learning from industry peers and the importance of clear communication and trust between business partners.

    And, of course, we can't fail to discuss the challenges most home services businesses faced in 2023 and the lessons to learn from them.

    If you've wanted to know what it takes to scale a home services business, this is the right episode for you. Tune in!

    Key Takeaways

    Intro (00:00)

    Scaling an HVAC business from $6 million to $20 million in five years (03:50)

    Energy, culture, and leadership in an HVAC business (08:10)

    Overcoming the challenges of 2023 (14:17)

    Managing growth, labor, and finances in a business (17:04)

    Addressing underperforming team members (21:43)

    Accountability and leadership in business (30:24)

    Handling conflicts and decision-making in a business partnership (35:34)

    Decision-making in a competitive market (50:04)

    Labor shortages and time management for a business owner (53:33)

    Vulnerability and decision-making (57:34)

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

    Instagram: https://www.instagram.com/ehasolutions/

    Facebook: https://www.facebook.com/EHASolutions

    Twitter/X: https://x.com/EHASolutions

    YouTube: https://www.youtube.com/channel/UCi98Hxxfx_tq-G5gZyidTcw/featured

    Website: https://ehasolutions.com/

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

  • Have you ever felt like your business is running you instead of the other way around? This is a common struggle for home service entrepreneurs as their companies grow.

    Aligning your personal purpose with your professional goals will go a long way in finding fulfillment in your business.

    A strong purpose provides a deeper sense of meaning and motivation. Just like a compass, a clearly defined purpose keeps us on track. It helps you make decisions that align with your values and creates a positive impact on the world.

    In this episode, Chris and Chad talk about purpose and how it drives success and fulfillment in both business and personal life. They both share how their purpose has evolved to remain relevant and impactful.

    Listen now to redefine your purpose and take your business and life to the next level!

    Key Takeaways

    Intro (00:00)

    Purpose in business and personal life (03:12)

    Evolution of purpose and personal life changes (07:54)

    Core values alignment (15:30)

    Leadership authenticity (24:36)

    Market conditions and purpose (31:27)

    Generational changes in business purpose (41:47)

    Purpose process payoff exercise (47:19)

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

  • The HVAC industry has traditionally been seen as a men’s field, but Rachel Sylvain, the CEO & co-owner of AGS HVAC Services is breaking those labels.

    In a few years, she has changed her family's business from a $2 million business to a $3.5 million a year company.

    Rachel's path to becoming a CEO was not the usual path most entrepreneurs in this space take. She started off as a nurse before joining her family's HVAC business in 2014. She then quickly took on the role of office manager.

    It did not take long for her passion for the industry to grow, which meant taking on even more responsibilities. But she also encountered challenges typical of family businesses, such as generational differences in approach.

    In this episode, Rachel shares the challenges she overcame and the strategies she used to scale the HVAC business serving the Tri-State Area of Massachusetts, Rhode Island, & Connecticut.

    Tune in!

    Key Takeaways

    Intro (00:00)

    Rachel's transition from nursing to the HVAC industry (06:48)

    Challenges of a family business and finding her niche (09:15)

    Overcoming generational differences and gaining trust (18:51)

    The importance of working on your business before raising prices (29:58)

    Aligning price increases with value and quality service (35:02)

    Tackling communication challenges and using video for clarity (38:12)

    Navigating conflict resolution and the importance of core values (42:25)

    Strategies for personal and professional growth as a leader (48:07)

    Learning from businesses at the next level (55:45)

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

    Connect with Rachel Sylvain:

    Website: https://www.agshvacservices.com/

    Instagram: https://www.instagram.com/ags_hvac_services/?hl=en

    Facebook: https://www.facebook.com/agshvacservices/

    LinkedIn: https://www.linkedin.com/company/ags-hvac-services-llc/

    Twitter: https://twitter.com/agshvacservices

    YouTube: https://www.youtube.com/@agshvacservices8621

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

  • Imagine leaving everything behind in Cuba with the dream of a new start in America. That was the brave choice made by the father of our guest in this episode, Lauren Acosta-Huckleberry, who founded what would become a thriving family business, Acosta Heating, Cooling & Electrical in Charlotte, North Carolina.

    Their family-owned business has achieved sustained growth, hitting over $10 million in annual revenue.

    Lauren, now President of Acosta, took over the company with a vision to honor her father’s legacy while steering the business toward expansive growth.

    Under her leadership, Acosta not only continued to excel in HVAC but also strategically expanded into electrical services, multiplying their reach and doubling their impact.

    Lauren's story and the continued growth of Acosta are largely due to embracing change and continuous growth. There are numerous lessons for any home services entrepreneur looking to scale.

    Tune in to learn more!

    Key Takeaways

    Intro (00:00)

    The growth of Acosta Heating to a large company (03:44)

    Immigration, business, and family (08:14)

    Business succession and leadership experience (13:33)

    Leadership style, growth, and challenges faced in 2023 (18:17)

    Using KPIs to coach field professionals (23:58)

    Using KPIs and bottom-up budgeting to drive business success (29:15)

    Continuous learning for business growth and success (36:45)

    Scaling a business through strategic planning and organizational growth (41:46)

    Networking and learning from others (47:11)

    Additional Resources

    ➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

    Connect with Lauren Acosta-Huckleberry

    Website: https://www.acostainc.com/

    Instagram: https://www.instagram.com/acostaheatingcoolingclt/

    Facebook: https://www.facebook.com/acostaheatingcoolingandelectrical/

    LinkedIn: https://www.linkedin.com/company/acosta-heating-cooling/

    TikTok: https://www.tiktok.com/@acostaheatcoolelectric

    Twitter: https://twitter.com/acostainc

    YouTube: https://www.youtube.com/@AcostaHeatingCoolingElectrical

    To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.