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Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Marketing for the Introverted Lawyer
1:11 Introduction
3:31 Thinking Like a Lawyer
7:32 The Value of a Basic Understanding
10:11 What Keeps Lawyers From Leadership
13:53 Changes in Legal Business Development
17:56 Marketing for the Introverted Lawyer
22:10 The Value of a Good Mastermind Group
27:12 Getting Clients Self-Sufficient Quickly
30:13 Wrapping Up
Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world around them. Course Correction Coaching—with its unique framework—takes attorneys’ success a step further to help them figure out a work-life balance that adds happiness to their list of successes. Reach out today to see how Heather and her team can make their own impact in your world.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Heather Moulder of Course Correction CoachingThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Gary’s Philosophy on Helping Lawyers
1:19 Introduction
5:31 Gary’s Approach to Coaching
8:21 How Gary Got Started
12:59 When a Coach Is a Fractional CEO
16:09 Staying Consistent Amidst Change
19:00 Gary’s Philosophy on Helping Lawyers
25:52 Taking Legal Coaching Digital
27:28 If You Feel Stuck, There IS a Path Ahead
30:41 Wrapping Up
Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is available to you in three tiers: generalized legal coaching, group coaching, and 1-on-1 coaching with Gary himself. Be sure to check out their services and reach out today!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Gary Mitchell of OnTrac CoachThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Eksik bölüm mü var?
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Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide.
Here’s a Glimpse of What You’ll Learn0:00 Preview - Professional Services Need Psychology
1:04 Introduction
3:54 A Day in the Life in Israel
5:17 Getting to Know Dr. Zaid
8:48 Professional Services Need Psychology
10:44 The Know-Like-Trust Model
15:03 Important Aspects of Online Content
19:22 The Value of Becoming an “Expert”
25:38 American vs. Israeli Legal Fields
28:08 Be Valuable, Keep Client Data
28:48 Contacting Dr. Yaniv Zaid
30:02 Wrapping Up
Dr. Zaid’s profession takes him around the world to profess his knowledge and understanding of law, economy, and the basis of human psychology for everything we do in business. Be sure to contact him about any upcoming workshops and consultation opportunities!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Dr. Zaid Yaniv AKA Dr. PersuasionThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and leadership team development. With a career spanning over 25 years, Deb combines unparalleled expertise in human performance with a passion for unlocking potential in every individual and organization she works with.
Here’s a Glimpse of What You’ll Learn0:00 Preview - The Value of Living in the Moment
1:08 Introduction
3:09 Getting to Know Deb
4:15 From the Field to the Courthouse
10:10 An Overview of Law Firm Mentor
12:08 How Law Firm Mentor Does Its Thing
18:53 Overcoming Your Trained Limitations
22:15 Law Firm Mentor’s Clientele
27:31 Deb’s Best Client Experiences
32:11 The Value of Living in the Moment
37:38 Deb’s Background in Athletics
39:38 Contacting Deb and Law Firm Mentor
41:14 Wrapping Up
Law Firm Mentor’s diverse team works with practices across all practice areas to train them in the practices needed to become multimillion-dollar businesses. In an exciting opportunity for all World of Marketing listeners, Law Firm Mentor is offering a free video course series called Getting Prospects to "Yes"! Listeners are also welcome to contact Deb and her team or stay up-to-date with Law Firm Mentor on Instagram, LinkedIn, YouTube, and Facebook.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Deb Bilbao of Law Firm MentorThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
3:00 Dia’s Backstory
8:43 What It’s Like Working With Dia
16:39 Dia’s Greatest Client Experience
22:07 Dia’s Ideal Clients and Workflow
23:54 Providing a Structure for Your Voice
27:11 Leaders’ Duty to “Lend Their Voice”
28:34 How to Find Your Voice With Dia
29:13 Wrapping Up
Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for themselves and their organizations. She has developed a structure to make her process accessible to anyone looking to highlight their true selves in their work and communication. Be sure to contact her online today and check her website for intensive course opportunities.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Dia Bondi of DiaBondi.comThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
1:53 How Elise Got Started
5:34 The Lawyer’s Edge vs. Other Coaches
8:20 The Ignite Program
12:50 How to Get Referrals
17:01 Types of Coaching Clients
18:48 Universal Law Firm Issues
24:03 Trusted Relationship Referrals
28:09 Client Experience vs. Client Service
32:21 Legal Marketing Research
34:39 Closing Thoughts
The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Elise Holtzman of The Lawyer’s EdgeThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe.
Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries.
Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
2:47 How the Loebs Got Started
5:49 How Natalie Got Started
9:31 Following Your Passion
14:00 How Gordon Got Started
17:57 Loeb Leadership’s Perfect Client
20:48 What They Don’t Teach in Law School
22:42 Attracting New Clients
27:12 Coaching Process Walkthrough
32:13 Lawyer Coaching & Law Firm Coaching
36:07 Other Aspects of Coaching
37:50 Loeb Leadership’s Lawyer Clients
39:23 Succession Planning
41:53 Keeping Great Coaches
44:29 Coaching D.N.A.
46:02 What’s Unique About Working With Lawyers
47:35 Working With Loeb Leadership
51:24 Wrapping Up
Loeb Leadership seeks to build competence within their clients’ companies, not dependence on their coaching. Client success is a Loeb Leadership passion and each coach there takes pride in the results they deliver. Loeb Leadership strives to attract highly qualified coaches, facilitators and consultants across the United States and Europe–most of their team members have held executive positions and have direct experience in the very issues they help their clients solve. The company cares strongly about matching team members to clients to ensure the best fit.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Natalie Loeb of Loeb Leadership
- Gordon Loeb of Loeb LeadershipThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
1:50 Tracy’s Accident
4:25 LinkedIn Achievements
6:16 Using LinkedIn as a Lawyer/Doctor
8:27 Story-Driven Marketing
12:56 Optimizing Your LinkedIn Profile
15:13 Importance of Referrals
18:41 Tracy’s Current Clients
21:21 Worst Mistakes to Make on LinkedIn
23:17 Maintaining Client Focus in Marketing
27:26 Content and Lead Generation
29:15 Building Relationships on LinkedIn
32:43 Lifelong LinkedIn Connection
41:02 Wrapping Up
41:58 www.TheUltimateProfileChecklist.com
Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Tracy Enos, LinkedIn Expert AdvisorThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
2:24 Paul’s Business Mentality
3:59 How Paul Got Started
5:25 Every Market Is Different
7:46 Discussing AI
12:10 How to Market Phone Numbers
16:59 Being Accessible for Potential Clients
18:35 Best Phone #’s Paul Has Put Out
21:58 Breaking Routine
25:13 Importance of Intake
29:53 Importance in the Legal & Medical Fields
33:56 Conference Recommendations
45:11 Working in Film
51:03 Wrapping Up
RingBost.com caters to various players in multiple industries, including law firms and health and wellness organizations. The value of a memorable phone number is still alive and well today. It’s a major aspect of offline branding and marketing. Recount the seemingly endless billboards, bus ads, commercials, and more promoting local businesses with a vanity phone number. After all, you decide the logo, brand colors, intake processes, and even who works for you. Why shouldn’t your phone number be the same way? Take full control of your branding and stand out with a RingBoost vanity phone number.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Paul Faust of RingBoost.comThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
2:06 About Simone and DHC Law
5:43 Working With a Team of Specialists
9:32 The Value of Staying in Contact
13:08 Redesigning and Tweaking Your Website
17:07 How FWM Stands Out From the Crowd
20:18 Be Honest, Invest, and Delegate
24:38 Wrapping Up
DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real estate and association law, as well as all manners of litigation. They pride themselves on their boutique approach to law for their clients within Florida. They also have a robust and experienced array of referral partners for prospective clients who have needs outside of their regions of expertise. Be sure to check out their team online through their website, YouTube channel, and social media!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Simone DeLoach of DeLoach, Hofstra & Cavonis, PAThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
2:05 How CathCap Got Started
3:44 What Do Fractional CFOs Do?
8:05 CathCap’s Ideal Clients
9:14 A Case Study on How CathCap Works
13:40 Understanding the Value of a True CFO
17:24 Book Alert: Exit On Top by Brooke Lively
22:25 The Key to Valuing a Law Firm
30:21 Me Inc. vs. A Branded Company
35:00 What Profit Actually Consists of
36:18 Wrapping Up
CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCapThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
2:12 How Stephanie Got Started
4:10 Deciding to Leave Big Law
5:41 Creating the ‘Lawyerist Podcast’
7:15 What Stands Out About Lawyerist
10:20 Process of Coaching Lawyers
15:39 Coaching Different Kinds of Lawyers
18:15 Biggest Client Success Stories
22:05 Stephanie’s Mentors
23:24 Daily Rituals and Routines
25:20 Wrapping Up
Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what you need to know about running your firm and getting more out of it. This isn’t a program that will tell you to simply charge more and work less. Instead, they work with you to develop solutions to your problems that keep work interesting. Check out the Lawyerist team today.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Stephanie Everett of LawyeristThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
1:47 How Steve Got Started
3:20 Sales-Free Methodology
5:34 Importance of Legal Marketing
7:17 Steve’s First Client
10:06 Niche Legal Fields
12:36 Successful Lawyer Training
17:42 Steve’s Biggest Success Stories
21:37 Steve’s Biggest Mistakes
23:55 Managing Legal Wear & Tear
28:00 Steve’s Mentors
30:40 Daily Rituals and Routines
32:20 Wrapping Up
Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish consistently strong years of success in your firm. Discover the secret to their “Sales-Free Selling” program to see how you can improve your results with them. Enjoy your career and become that lawyer with Fretzin.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Steve Fretzin of Fretzin, Inc.This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; and Cash Flow & Profitability for law firms.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
1:46 What Is Atticus?
3:52 Beyond the Law
6:30 Building a Business to Sell
10:38 Having “Stupid Ideas”
12:37 Lawyers and Succession Planning
17:28 Facilitating Succession Process
22:46 Choosing the Right Leader
31:28 Working With Atticus
39:00 Wrapping Up
Atticus was developed to keep attorneys focused on the important aspects of their life, providing them with coaching and skill-building opportunities that help them develop the acumen necessary to build and maintain a sustainable legal practice. Further, the organization provides a structure of accountability and support for achieving the goals of both founders and their firms. If you are not happy with the direction your practice is heading, contact Mark’s team at Atticus today.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Mark Powers of Atticus, Inc.This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
1:43 How Sheila Got Her Start
7:18 Coaching Tips for Fledgeling Lawyers
9:39 Why Leave Law for Coaching?
13:19 Sheila’s Coaching Style
16:12 Turning Followers Into Leaders
23:07 Attracting Coaching Clients
27:02 Common Legal Marketing Mistakes
31:40 Sheila’s Coaching Style (cont.)
35:08 Wrapping Up
Focus Forward Consulting works with lawyers, leaders, and legal practices to help them reach the next level of success in their field. Sheila is a veteran litigator, as well as a champion of diversity and women-led businesses—all wrapped up into one person. There’s no doubt that she has the experience, expertise, and extensive credibility to coach you and your practice into a new age of operational excellence. Get in contact with her today to learn more at focus-forward-consulting.com.
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Sheila Murphy of Focus Forward ConsultingThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong.
Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
3:29 Starting the Firm
6:20 Standing Up to Insurance Companies
8:04 Kenny’s Biggest Case
13:14 Cultivating a Client Relationship
16:28 Building a $26 Million Case
24:07 The Defense
26:37 Other Potential Victims
30:50 Aftermath of the Case
34:00 Importance of Specific Web Content
36:51 Playing the Long Game
40:36 Kenny’s Relationship With FWM
45:40 Wrapping Up
In this episode, Attorney Kenneth Berger discusses his biggest personal injury case with Tom—the $26 million case of a child that suffered chemical burns at a South Carolina resort, resulting in permanent injury. The victim’s family found The Berger Law Firm online through a specific, long-tail keyword search while hunting for a local burn injury lawyer. Kenny and Tom go into detail as to why crafting web content that focuses on long-tail keywords outperforms content written for short-tail keywords. The difference is shocking. To see content marketing done right, stop by BergerLawSC.com today!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Kenneth Berger of The Law Offices of Kenneth BergerThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates!
Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain.
Here’s a Glimpse of What You’ll Learn Standards of Evaluation for Performance Enhancing Drugs Nuances in Advocating for Athletes Following Positive Drug Test Results GSA's Biggest Victories in the Sports Law Space A Sports Law Attorney's Take on a High-Profile Doping Case Staying Up to Date With Changes in the World Anti-Doping Code What It's Like Working With Global Sports Advocates The Elements of Advising Athletes in the Digital SpaceUnderstanding all elements of a successful doping case takes patience, research, unrelenting determination, and a strong moral compass. Matt's mentor, Paul Greene, says, "Even if there's a 0.001% chance of winning the case, there's still a chance and you can find that one slim corridor to run through and save the client. It's never over until it's actually over." Matt holds this principle as a guiding light in even his toughest cases, showing the world that GSA is the team any athlete would want when unfairly facing a potentially career-ending situation.
Speakers Featured in This Episode Tom Foster of Foster Web Marketing Matthew D. Kaiser of Global Sports AdvocatesThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest!
Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989.
Here's a Glimpse of What You'll Learn Jason Abraham talks about his law firm’s marketing strategies through the years The benefits of using different marketing channels Jason shares his recipe for long-term success Finding an efficient philosophy for maintaining a perfect work ethic Jason discusses marketing strategies in a team dynamicWhen considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies.
Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them.
In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by Jason Abraham, personal injury lawyer, Owner, and Vice President of Hupy and Abraham, S.C. They talk about the evolution of marketing strategies, how utilizing marketing channels can present different opportunities, realistic approaches for long-term success, and how to be creative in a marketing team environment.
Speakers Featured in This Episode Tom Foster Jr of Foster Web Marketing Jason Abraham of Hupy and Abraham, S.C.This episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what sets us apart from everyone else.
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Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today.
Here’s a Glimpse of What You’ll Learn0:00 Intro
2:06 The Snowbird Lifestyle
4:47 Sandra’s Experience at Harrity & Harrity
8:07 No Thumbs in Butts
9:43 Sandra’s Background
10:25 How It All Started
12:44 Sandra’s Proudest Moment
15:00 Sandra’s Mentors
16:31 Guided Meditation Goes The Distance
16:41 Tom Meditates
19:06 Sandra’s Adventures
19:15 Sandra Jumped Out of an Airplane (& regrets it)
22:18 Sandra’s Book Recommendations
The Happiness Advantage - Shawn Achor
The Four Agreements - Don Michel Ruiz
24:32 About Harrity & HarrityIt can be argued that two major factors of business are money and culture. Sandra Maxey is at the crossroads of both. She and Tom discuss the benefits that come from allowing employees to give back to the community their business operates in and how to better the lives of a company’s stakeholders. Her background and story is one of adventure and curiosity and she explains how it led her to where she is today. Along the way, she also shares a few resources to improve employee satisfaction and efficacy.
Speakers Featured in this Episode
Tom Foster of Foster Web Marketing
Sandra Maxey of Harrity & Harrity, LLP and ZERO Prostate Cancer -
Robert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds and perspectives as they pertain to practicing law.
Here’s a Glimpse of What You’ll Learn0:00 Introduction
3:20 How LawPods Got Started
9:33 Getting Into Podcasting
14:42 Leaving the Law
17:50 Following Your Passion
21:00 Robert’s Mentors
23:59 Learning From Mistakes
27:16 Investing in Yourself
30:49 How to Work With Lawyers
36:00 Working With FWM
42:15 Podcast Misconceptions
47:44 Wrapping Up
LawPods has grown considerably since its inception, from starting out working with small, local firms to landing larger institutions such as McGuireWoods, the Trial Lawyers University, and Foster Web Marketing’s very own Derrick Law Firm! Their podcast production team is familiar with effectively every discipline of law, size of firm, and personality of attorney that you can imagine. They produce great work for many law firms with fascinating stories. If your law firm matches that profile, reach out today!
Speakers Featured in This Episode- Tom Foster of Foster Web Marketing
- Robert Ingalls of LawPodsThis episode is brought to you by Foster Web Marketing.
Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.
Our award-winning marketing and systems solutions are what set us apart from everyone else.
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