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I’m joined by Jill Knouse, a yoga teacher and “serial yogapreneur” who left a high-powered corporate job 10 years ago to follow her passion and reinvent her life. She’s been able to do that by going beyond the typical path of a yoga teacher and building a thriving series of yoga-oriented businesses that help not only students but also other yoga teachers to live their best lives and build the businesses of their dreams.
In this episode you’ll learn:
- How Jill completely changed her life, location, and career and started over after 13 years in the corporate world
- How her personal passion led to a thriving business that she never imagined
- Why it’s a good idea to build up multiple small streams of income instead of going “all in” on just one idea
- How Jill got started teaching yoga, and how she scaled and grew her practice into 8(!) different income streams
- Why she decided not to do what was “working" for every other yoga teacher
- How partnering with organizations she already liked and felt aligned with helped her grow quickly and successfully
- The interesting and unique offerings she created that allowed her to do much more than just teach yoga classes
- How she got the word out about her business for free through word of mouth, referrals, personal connections, events, and more
- Why you should avoid “immediate gratification” when building your business
- How Jill figured out what to offer her audience that would deliver the most value for the best price, and how it’s allowed her to create more expensive programs that her students love
- How she transitioned from teaching students to also helping other teachers grow their yoga businesses and be the best teacher they can be
Mentioned in this episode:
- Jill Knouse Yoga
- The E-Myth Revisited
- World Domination Summit
- Daring Greatly by Brene Brown -
I’m joined by Dr. Aziz Gazipura, who gets paid to help people become more confident. After earning his doctorate in psychology, Dr. Aziz decided he wanted to help as many people as possible to improve their “inner game” and take their lives to a higher level, as well as helping people who are crippled by fear and confidence issues.
I think you’ll love this episode, because not only did Dr. Aziz and I talk about how he transitioned from the academic world to creating a thriving online business using marketing skills he learned along the way—he also shared some of his best tips for entrepreneurs on how to face your fears, go after your biggest goals, and not get defeated by the inevitable setbacks we all face. This episode will help you in multiple ways, and Dr. Aziz has powerful, inspiring advice for all of us.
You’ll learn:
- How his career path and business developed out of his own need and pain
- Why he made the shift from a “traditional” career in psychology to starting a unique, personal business
- Why we don’t need a stamp of approval to help people
- How he started building his reputation and following as an expert online
- Dr. Aziz’s smart “cross-fade” strategy for building up a business without going broke
- How coming from the academic world made him worse at business, and what he had to relearn to be effective at selling
- Great tips for using psychology in your marketing
- The traffic channel that gave him the most traction and impact
- The money-making “pillars" of his business that let him get paid for his expertise
- Why coaching can be the best way to get people to actually take action and get results
- How Dr. Aziz turns people from free visitors to paying customers
- The tools he uses to run his business and segment his audience for maximum effect
- Fun exercises you can do to increase your confidence as an entrepreneur
- How to get over the fear of rejection and keep moving toward your goals
- How to face your demons and overcome them
- Dr. Aziz’s tips for being engaging and effective on camera
Referenced:
- SocialConfidenceCenter.com
- YouTube: Get More Confidence
- Podcast: Shrink for the Shy Guy
- Influence by Robert Cialdini
- Frank Kern
- Tony Robbins
- Infusionsoft
- Antifragile by Nasim Taleb
- LeadPages
- EAHelp - Executive Assistant Matching
- Odesk -
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I'm joined by Amy Baglan, the founder of Meet Mindful, a dating site for people who love the mindful lifestyle and are into activities like yoga, meditation, spirituality, and more. She shares how she built her first business, Yoga Dates, after recognizing a need that she had that wasn't being filled in the market, and how she transitioned that business into Meet Mindful, which takes her original idea to a much bigger level.
Here's some of the great stuff you'll learn in this episode:
- How Amy found a great niche in a market that’s extremely competitive and established
- How she’s developed two thriving businesses around her own needs and interests
- How Amy developed her first successful business quickly, simply, and on a shoestring budget
- How she leveraged the traffic and customers other businesses already had to grow her own business
- When she decided to change her business and start something new, and how she tied her first business into her second
- Why Amy decided to seek funding for her new business instead of just bootstrapping
- Advice for people who are looking for funding for their idea
- How she decided between two very different paths when she was at a crossroads
- Why timing is so important to picking the right niche
- Personal vs “business” branding, and how to decide which is right for you
- Why having a big vision and mentors are key to your success
- Why you NEED to test your idea before moving forward with it, and some quick, easy ways to test your idea
- Important mindset shifts that have made a huge difference in her life and business -
I'm joined by Jeff Salzenstein, a former tennis pro who has built a thriving online business and huge following by teaching people how to play tennis and improve their game. Jeff shares how he built his business despite not being a tech-savvy guy, how he consistently creates awesome content that his audience loves, and much more.
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I'm joined by Chris Sharpe, who has built an awesome business by co-creating and producing two hit YouTube shows, Hilah Cooking and Yoga with Adrienne. Both shows have built big, devoted followings by creating videos that are fun, authentic, and useful. Chris shares how he got started doing Hilah Cooking, some great strategies for building traffic, subscribers, and customers, and how he and the hosts monetize these free shows. There's a lot of great info in this episode about how you too can create your own popular YouTube channel!
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I'm joined by Jacob Hiller, who has built an incredible lifestyle business that allows him to travel the world with his wife and young child, by teaching people how to jump higher! Jacob shares how he accidentally built a business based on sharing what he was already interested in, and turned it into a booming business that gives him the freedom to work from anywhere. Along the way he shares lots of tips about content and product creation, managing a business remotely, and much more.
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I'm joined by my good friend and copywriting master Kevin Rogers, who spent many years as a professional standup comedian before transitioning into the world of writing copy. He's since become one of the most in-demand copywriters in the world, and in this episode shares some amazing tips for how you can get prospects to immediately connect with you and want to buy your stuff, sign up for your email list, or take whatever action you want them to take. There are a ton of great nuggets of wisdom in here that you can apply to your writing today!
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I'm joined by Bree Argetsinger, better known as Betty Rocker, who has built a huge following and thriving business in the fitness world by creating a brand that's fun, unique, and totally true to her personality. She shares how she got started, her steps to growing and cultivating her fan base, and how she created products that have allowed her to help thousands of people around the world.
