On today’s show, I talk to Wendy Kam Marcy, a lifestyle blogger and digital marketer, about online advertising and how to successfully monetize a website.
Wendy co-founded the popular lifestyle blog “Hip & Urban Girl”, as well as Adfluent Media, an ad agency that specializes in digital strategy and affiliate marketing. She has worked with over 50 big-name brands and has a long list of connections in the advertising world. As both a blogger and a marketer, Wendy has keen insight into what it takes to advertise websites via different methods and platforms. Listen in as we discuss different approaches to monetization.
Starting her blog for friends and family about a love for food and travel in Toronto Affiliate Marketing Paid social media marketing Sponsored content: how it works, and how to attract sponsors The morality of sponsored content The dilemma of turning down a lucrative sponsor Writing what you’re passionate about The importance of consistency Seeking out sponsors and being proactive Google AdWords and how it works Ways to advertise your products and services Is professional marketing help necessary? Common mistakes people make when trying to promote their sites
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“It’s a lot of work, but like a lot of things in life, you get what you put into it.” -Wendy Kam Marcy on Sponsored Content
“When it comes to working with bloggers…I know who is influential.” -Wendy Kam Marcy
“Always create content that is valuable and relevant to your audience.” -Wendy Kam Marcy