A powerful tool to use in your storytelling.
On today’s special Christmas, hot tub edition of Marketing In Your Car, Russell and his son Dallin talk about contrast and why it makes life and business better.
Here are some fun things you will hear in this episode:
Why the contrast of being in 102 degree hot tub makes the freezing cold temperature outside more fun. Why we should look for contrast in all areas of life including food, relationships, and business. And what Russell’s Christmas tradition involving Marshmallow Matey’s is.
So listen below to hear Russell and Dallin’s thoughts on why contrast in your life makes it more interesting.
Hey everyone, this is Russell Brunson, welcome to Marketing In Your Hot Tub. It is actually Christmas night and I’m in the hot tub right now. We just had all the kids in here, but all of them have left except for Dallin is the last remaining hot tuber, how you doing bud?
Russell: So Dallin, if you guys saw Funnel Friday’s this week, was on Funnel Fridays and he actually built a funnel. What was the funnel about that you built?
Dallin: Snow balls. Rocks snow balls.
Russell: Yeah, Jim Edwards built a script to throw snowballs with putting rocks in the snowballs, evil snowballs huh?
Dallin: Yeah, evil. You don’t want to mess with it.
Russell: But it was pretty good right? You built the funnel in about 15 minutes.
Dallin: Yeah, it was supposed to be 30 but I got under pressure.
Russell: Normally people get 30 minutes but I gave Dallin 15 because I knew he could do it. And he did, the funnel was amazing. It was pretty good.
Dallin: I’m really good at it.
Russell: So if any of you guys are wondering or want to see that, go to Funnelfridays.com and look at the Christmas special and you’ll meet most of my kids, were on that episodes except I don’t think Norah came in.
Dallin: Yeah, but Bowen didn’t come in.
Russell: Oh yeah, Bowen didn’t come but most of my kids are on there, so if you want to meet them go to funnelfridays.com. But tonight I have a really special message. So that’s what I wanted to talk to you guys about today. The topic I’m talking about is a thing called contrast. So I’m telling you this while we are sitting in the hot tub, it’s 7:54 pm Christmas night. We had a great Christmas day today and now we’re outside and it’s dark and cold, there’s snow, there’s about ten inches of snow. In fact, yesterday we were out in….we bought this four wheeler rhino thing.
Dallin: That’s awesome. It’s like a snow thing that picks up snow.
Russell: Yeah, it has a snow plow on the front of it, and we hook tubes to the back and pulled the kids around the yard for….it was really fun.
Dallin: Now I know how to drive a car.
Russell: What? Don’t talk about that. So it’s really, really cold and then we jumped in the hot tub and it’s like 102 degrees and it’s really hot. So the kids, would be getting in the hot tub and then they’d jump out into the snow and do snow angels and they’re screaming because it’s so cold and they dive back in and they’re screaming because it’s so hot. And back and forth and back and forth. And what’s cool if you think about that, what’s making this experience really fun is the contrast.
And I started thinking about other things where contrast is the key. And I really think that happiness in life is tied to contrast. We had a church Christmas party and they decided to have Collette and I be in charge of it. So we had the chance to throw a party for 500 people and one of the ideas that came out of it, one of the guys on our committee, he had an idea. He’s like, “We should do a hot chocolate bar.” And I was like, “Oh that would be awesome.” So we had this huge hot chocolate bar, we boiled I don’t know, thirty gallons of hot chocolate.
Dallin: With a lot of good candy.
Russell: We had tons of toppings like York Peppermint patties, cinnamon bears, marshmallows…
Dallin: And then my favorite flavor ran out right when they came in.
Russell: So we had a whole bunch of stuff, and the point of this story, we had a huge hot chocolate bar, which was good, but what made it great was the contrast. We had an ice cream scooper scooping a bunch of ice cream into the hot chocolate. So we have this hot, hot chocolate with cold ice cream and the contrast is what made it magic.
You go like that with most foods. If you go to a restaurant and you get sweet and sour sauce, you get sweet and sour is the contrast, that’s why it’s interesting. A lot of foods are that way. They have two…..for Christmas somebody may have sent me a bag of this and may have eaten the whole thing by myself. It was a bag of chocolate covered pretzels. The chocolate is sweet and the pretzels are salty. So it’s salty, sweet and the contrast is what made it interesting.
Dallin: Dad, not c