Marketing In Your Car

Marketing In Your Car


Welcome to Russell Brunson's "Marketing In Your Car" podcast. Each day he shares the ups and down of building his multi million dollar per month SAAS startup In less than 10 minutes per day, you can hear stories of what's happening in the trenches and how you can apply it to your company. Learn marketing and sales funnels, traffic and conversion from the worlds # 1 funnel hacker.


Episode #294 – Simple Affiliate Funnels  

Highlights from my keynote speech at Affiliate Summit.

On today’s episode Russell talks about going to the Affiliate Summit and trying to get 150 affiliates excited about Clickfunnels. He explains what he told them, and tells you how to be a part of his affiliate bootcamp program.

Here are some of the cool things you should listen for in this episode.

Find out why Russell had a booth at the Affiliate Summit, even though he hates booth events. Learn some tips and tricks Russell has that will help you be successful as an affiliate. And find out how you can follow sign up as Clickfunnels super affiliate to make a ton of money and be able to retire in 100 days.

So listen below to find out what is all about.


Hey everyone, this is Russell. Welcome back to Marketing In Your Car. I just got out of the airport, back to Boise Idaho, sitting in my car and it is so cold, I am dying. It’s literally, I think zero degrees, maybe negative one or two right night. I have a light jacket on so if I’m chattering during this episode, that’s why. I’m driving back to the office, then back home and I just wanted to talk to you guys for a little bit.

So I was at Affiliate Summit yesterday, which some of you guys were there. Which is kind of fun, I met some of you guys there. Affiliate Summit is a really strange event. It’s an event, it’s not even an event, I don’t even know. The events I go to, that we put on, Funnel Hacking Live, for those of you coming to Funnel Hacking Live, it’s like a rock concert. Tons of energy and emotion and it’s a really, really fun thing.

Here it’s like, a whole bunch of people have booths, we had a booth. Then there’s probably like 500 other booths. Then people come and pay to walk around the booths. Then they have little break out rooms of 100 people at a time, and you can go to the break out room to hear the little speakers. So I don’t normally speak much, but Affiliate Summit was a big deal because a long time ago I went to it and I was like, “This is so cool, these guys are affiliates who are making money.” I thought it was really cool so I wanted to, I thought it would be cool to speak at. I didn’t realize what exactly that meant until we got here.

I was like, oh wow so there’s 6 thousand people at the event, but the biggest room they have holds about 150 people. They’re like, “Yep.” And people have to pay extra to come to your session. I’m like, this is the stupidest business model I’ve ever heard of. Anyway, whatever.

So the first day we walked around the booth and I walk by and this little guy comes and grabs me, and I’m like, “Hey, how’s it going?” and I recognized him, you know that feeling when you’re like I know you somehow, but I don’t know how I know you and it’s kind of awkward. I’m trying to not awkwardly look down to your nametag to read your name because then you know that I forgot who you were. So I’m just like, “hey!” We were talking, and after a while I realized who he is. He was the media buyer we used for Neuracel, he’s the one who took Neuracel and blew it up over.

I was like, “oh man, how’s it going?” and he’s like, “I left that company, I went over here to this other company. Dude, I gotta thank you for introducing me to Trey.” I’m like, “What do you mean?” and he’s like, “Trey Lewellen.” and I’m like, “Yeah?” and he’s like, “When you introduced him to us, he had this really weird flashlight offer that no one thought was going to work and I tried to blow him off four or five times, but finally he was so persistent. He prepaid all this stuff, so I had an affiliate run his offer and dude, you probably don’t know this, it was the biggest affiliate offer in the history of affiliate marketing. That offer did over $10 million in the first 90 days. There’s never been an offer that big.”

I was like, “Dude, that is insane. It’s interesting, I didn’t get a piece of any of that, I introduced you. I could introduce you to a lot more people, but man if you don’t, I got nothing out of that.” I’m just kidding, I was joking with him. But it’s kind of true. At least you should have sent me a Christmas present or something, I don’t know.

Anyway, that was kind of cool. He looked at me and said, “Dude, Russell, do you understand what you guys have done with Clickfunnels?” “What do you mean?” “You’ve changed marketing forever. You’ve changed affiliate marketing. You’ve changed everything.” I’m like, “What do you mean?” He’s like, “Pre Clickfunnels, I had maybe 5 or 6 guys come to me that had an offer that we could run. Now I’ve got 16 year old kids with offers that are converting and they’re making millions of bucks. That never happened. You’ve literally given everybody the ability, everybody equal playing ground, everybody can be in this business.”

And I was just like, dang. That was two cool compliments in one thing. I was like, “You don’t have to pay me any

Episode #293 – Does Significance Drive You?  

The thing that’s probably keeping you from actually getting what you want.

On this episode Russell talks about the first time he met Tony Robins and what he learned about himself when driving in a car with him. He talks about the importance of not being driven by significance.

Here are some of the interesting things in this episode:

Find out how Russell felt meeting Tony Robins for the first time. Hear how Tony helped Russell realize what drives him, and why it needed to change. And Find out why being driven by significance will lead to a miserable life, and why you should strive to be driven by love and connection instead.

So listen below to find out how Russell has changed his perspective since meeting Tony Robins.


Good morning everybody, welcome to Marketing In Your Car. It is so cold here. Insanely cold. All of the ice, or the snow is now shards of glass and it’s crazy. That was the noise, if you’re wondering why. I was driving over the shards of glass in my car.

Alright, so today I have a very special message and this one’s important for everybody including me. Alright so I’ll tell the background of this story. A lot of you guys know I talk about Tony Robins a lot. He’s coming to Funnel Hacking Live, I’ve been a big Tony fan for forever, as long as I can remember. And the first time I met him was a really cool story.

So I went to UPW, actually let me step back. What happened is I was at my house one day working when all the sudden my phone rang, I picked it up and it was somebody on Tony’s team saying, “Hey, Tony Robins want to meet you. Can he meet you today?” and I was like, “Is he in Boise?” He’s like, “No, he’s in Salt Lake, can you come over. He wants to meet you.” I was like, “I’m in Boise.” And he’s like, “Oh, I thought you lived in Salt lake, that won’t work then. He’s going to be in Tron the next week doing UPW. Can you come and be his guest and then he’ll have a chance to meet you there.” I was like alright, how cool is that, yes.

So I booked my everything to go to UPW the next week, and I’d never been to a Tony event, I didn’t know what it was. I assumed it was like a marketing event. So I showed up with my backpack and laptop and I was going to sit in the back and take notes. And I get there and people are jumping and dancing. If you’ve ever been to a Tony event it’s closer to a rock concert than a seminar. Anyway, I was not expecting that. By the end of day one you walk on fire, day two I had shin splints, I lost my voice completely. That’s how crazy it is. So if you haven’t gone yet, you should really, really go.

At the event, first thing he teaches this really cool concept called the six human needs and I don’t have time to go through all of them right now, but I need to touch on it, because it’s important for the next part of it. So basically the six human needs, there’s four human needs of the body. There’s certainty, humans want to be certain. And then there’s variety, you want things to be crazy. Those are two needs that kind of conflict with each other, but they’re both there. And then there’s significance, we want to feel great about ourselves. And then there’s love and connection. I think I’ve done a podcast in the past about this, but I could go on for, I could teach a two day seminar just on that because it’s so cool. And then there’s the needs of the spirit, which are growth and contribution which is a whole other….anyway, we could go deep but I want you to understand that there’s those four.

So significance, love and connection, certainty and variety. Those are the four that we have to get met in our life. And there’s one for you. Just so you guys know, there’s one that’s your driving force in life. You’re either significance driven, certainty driven, variety driven, or you are love and connection driven, and it’s interesting.

So I’m going to leave that there. I wish I could go deeper, but I can’t in this podcast, because I won’t make it to the office, it’ll be a long call. So anyway, so I’m at UPW, he teaches this stuff, I’m fascinated by it and then the next day I’m supposed to meet him. So day two of the event, Tony’s not facilitating it, there’s somebody else facilitating it. So I started getting text messages from Tony’s assistant. “Hey Tony wants to meet with you in an hour.” I’m like, “Alright.” Then I get a text like 45 minutes later, “It’s going to be two hours from now.”

Anyway, throughout the whole day, I think our meeting was supposed to be at 10 in the morning, I was getting texts every 30 minutes for 10 hours. They kept pushing and pushing and pushing and finally I get a text, “Okay, Tony is ready to meet you. Here is the address.” This is pre-uber and I’m like, “Okay.” So I jump in a taxi and give them the address and they’re like, “This is like 45 minutes away.” I’m like, are you serious, is Tony not in the hotel?

So I get in the car and we’re drivin

Episode #292 – YOLO: You Only Live Once  

A trick that my kids use to dominate the world.

On this episode Russell talks about his kids using “Yolo” to do things they otherwise wouldn’t do and how we can use that same mantra in our businesses to get rid of self doubt.

Here are some fun things in this episode:

Russell talks about his kids’ motivation to get out of the hot tub and run through feet of snow being just one word, “Yolo.” Why Russell thinks that when you have inspiration you should use the phrase mantra to motivate you before the self doubt sets in. And you’ll get to hear in their own words, what Russell’s kids’ think Yolo means to them.

So listen below to hear how Russell’s kids taught him about not letting self doubt ruin inspiration.


Hey everyone, this is Russell Brunson, welcome back to Marketing In Your Car. Today I am actually sitting in my kitchen. The kitchen that all the wood is completely warped from our flood. All my wife and kids are out in the hot tub except for Norah who decided she didn’t want to hot tub. So we are standing here and I’m supposed to be feeding her dinner because she’s hungry, but instead she’s eating a popsicle. That is called good parenting, because it’s the only way to get her to stop crying. So yes, I should teach a parenting course someday. If your kids are crying, just give them a popsicle. Oh man, some days it’s really hard to be a parent. But those days you just give them a popsicle and it becomes easy again. Just kidding.

Parenting advice aside, because nobody wants that right now. But I do want to talk about something really super cool. Because we’re in the hot tub, it’s been snowing, Boise has been Boise Snowpocolypse, or whatever you want to call it. The last week we’ve had 3 or 4 feet of snow and then it rained another foot and everything was soaked, and my house was flooding. Oh and today we were filming a testimonial video in my front room and I walked on the carpet and the carpet is soaking wet and I looked at the wall and there’s water seeping behind the paint of our wall. Anyway, it’s a total disaster nightmare. Not gonna lie.

But the one nice thing is that the Hot tub is good no matter what. So we’re out in the hot tub in the snow, and we’ve pretty much hot tubbed everyday. Man, we had 5 snow days in a row, almost 10 days in a row between Christmas break and this and everything, we’ve been hot tubbing a lot. And it’s fun because the hot tub is surrounded by tons and tons and tons of snow. So the first day you hot tub everyone’s like, “Oooh it’s so cold.” And they’ll touch the snow a little bit and try little things. Take little snow balls and throw them at each other and then dive back into the water. Now it’s insane because they do these things, and this is kind of the point of today’s message.

So I was there yesterday with the kids and they’re jumping up and screaming and running around our house, which is a pretty long distance in the snow. First they were doing one lap, then two, then three. Now they’re doing four laps around the house and then they dive back into the water. And then they’re doing snow angels, front and back and then back in the water. And they’re running across the yard, onto the trampoline, doing snow angels on the trampoline and jumping and run back and dive in.

All these crazy things. Stuff that’s super painful and super crazy, and they keep doing them over and over again. And what’s interesting and this is the point, before they go, every single time, they’re like, “Hey, let’s do it.“ and they’re all like, “But it’s so cold.” And then Dallin, I think Dallin who started this, he’s the one, he always says, “Yolo.” And he jumps up and takes off.

So it’s like everyone’s freezing. No one wants to get in the cold snow, but then Dallin goes “Yolo.” jumps up, steps in the snow and sprints probably I don’t know 500 yards in the snow in around our house a bunch of times and then dives back in. I was like, “What are you, when you’re yelling, what are you yelling out?” he said, “Yolo.” I was like, “What does yolo mean?” “You only live once.” And then he goes, “Yolo.” And jumps up and takes off and runs out in the snow again.

I was kind of laughing, actually he said, “You only live once so spend it or live it stupidly.” I don’t know what it was, and then he takes off. So all the kids, every time they’re about to do something crazy that they normally wouldn’t do, they look at that challenge, run across the snow, do a snow angel, a front snow angel and back, three somersaults in the snow and run back and dive in. They sit there and you know when you want to do something cool, there’s that moment of like, “Huh, I can’t do that.” And the second that moment comes to them, they yell out “Yolo” and boom, they just go.

And I was like, how cool is that? This is way harder, what they’re doing, than what we’re trying to do in business every day. Yet, we come up with plan and this idea

Episode #291 – Funnel Confessions  

A quick glimpse behind the scenes of what I'm really doing to build and launch my funnels.

On this episode Russell talks about being the contractor of your business and finding awesome people to do the work you need to get done. He also talks about failing and why you should expect to fail many times before you find something that works.

Here are some of the informative things you will hear in today's episode:

How Russell realized that his role in his company is similar to that of the contractor building his new office. Why on average it takes 12 failures before millionaires are successful and it's not based on luck. And what the concept "You're just one funnel away" really means.

So listen below to find out why finding good people and failing is actually really important in building a successful business.


Hey everyone, this is Russell Brunson. Welcome back to Marketing In Your Car. Sorry, I just get excited. Anyway, it’s crazy here. We’ve had 5 snow days in a row, but today the kids finally, finally got to go back to school, which is nice. But everything is soaking wet. It’s been raining and flooding. Our house flooded. We have a lot of damage. So that’s kind of a nightmare.

But the good news is we just went to the new office and it’s getting close to done. We’re about two weeks away from moving into it, which is the most exciting thing in the world. And as we’re sitting here in the office, and I thought about it last night. Last night I finished, I finished! What? I finished the Expert Secrets book. At least this round of it. This is the most painful round of edits thought. It took a lot of time. I have one more round of edits after this, but it’ll go away faster.

So I’m pretty much, for all intents and purposes done with the Expert Secrets book, I’m so proud of it. The crazy thing is it’s almost, its within like 100 words of the Dotcom Secrets book, which is weird. That was not planned, but it’s kind of cool too.

So when I got done with that it was 1 in the morning, so I started looking at all the cool projects we have. We use Trello, some of you guys know. James Friel got us set up on Trello, so I was thinking of the projects. So I sat down and I’m like, “Who are all the people involved in getting this project done? What are all the talks?” So I sat down last night and just busted out a whole bunch of Trello cards. Assigning people, getting them doing what they’re supposed to be doing. All the pieces. Then it was done and I went to bed and passed out and it was awesome.

Anyway, I was thinking about that versus how some of you are running your business and I want to just liken this also to the new office. I’m in a new office and the contractor dude is there, and he’s kind of showing us everything and what’s interesting as I look at this, is that the contractor didn’t actually do anything really. If you think about it, right? He was sitting there and he got paid by me, I think, I don’t know how much contractors take, 10, 20, 30% or whatever, they get paid a bunch of money.

So we pay him and he’s like, “Cool.” So then he goes and is like, “Alright, we need a designer.” And hires a designer. And he’s like “Oh, we need someone to do this part.” And he hires someone. And all the contractor’s really good at doing is just knowing what are all the pieces that need to go into launching, or to completing and building, and then hopefully he’s put in time to find really good sub-contractors to do each of those pieces. And that’s it. And he gets paid the lion’s share of the project. And all he’s doing is he’s just figured out what are all the pieces that go into building an office, or house or whatever the project is. And then who are all the people I need to hire to do those pieces.

I was thinking about that, for me with our funnels and stuff, that’s all it is. Because I’ve done it so many times, I’ve done this now I think I’m on my thirteenth year or so of this business. Some people are funny, “How come all the things you do are successful.” The reason why is because I built up a really good team of people over the last 12 years. I look at myself almost like the contractor in my business. I know all the pieces that go into us successfully launching something. I don’t have to rethink that, I just know it. It’s second nature now because I’ve done it so many times.

There was a time and a season of my life where we were literally launching something at least once a month and if that once a month thing would fail, we would do one every single week until one didn’t fail because that’s how we had to pay payroll. It was a nightmare, but we launched things all the time. Because of that, I know the process. I know that to get something launched here all the things. I know everything inside of my head. And because I’ve been doing it so long, every single time I’m finding, initially it was me doing everything. But then I r

Episode #290 – Three Cool KPI's You Should Be Watching  

Some cool stuff I learned during day #1 of Snowpocalypse.

On this episode Russell talks about how he is preparing for the predicted upcoming Snowpocalypse in Boise. He also tells some of the things he has learned while driving around and listening to marketing courses.

Here are some fun things you will hear in today's episode:

Why Russell had to get up early to prepare for a crazy storm coming to Boise, and hear some of the interesting things he bought. What courses he listened to while he drove around preparing for the storm. And what he learned by listening to those courses along with some things he learned from his own experience.

So listen below to find out how Russell is preparing for severe weather in Boise, but still learning about marketing at the same time.


Hey everyone, this is Russell again, hope you guys are doing awesome. It is Snowpocalypse here in Boise, so they told us last night. At 1:30 I got an email from Brent, on my team. It was a video from Vin Crosby, the local news dude, it was a ten minute long thing talking about why the next 5 to 7 days is going to be insane. He talked about basically getting a foot of snow that should be starting in about 15 minutes from right now. Then after the snow comes, the next day it’s supposed to rain ice, so it’s going to rain like an inch of worth of water that will instantly turn to ice. Which he said will probably break tons of trees and power lines, which means we got no power, which means basically there’s a good shot there’ll be no power for the next 4 or 5 days. I’m like, “What?”

That was at 1:30 in the morning last night. So I’m like, crap I’m probably the last person to know about this. I don’t watch the news. So I was going to go race to the store last night, but then I woke up my wife and she’s like, “Everything is closed right now.” So we set my alarm for 6am this morning. The alarm goes off, I jump into the car and head on this journey to save my family from snowpocalypse, which is really fun.

I first went to Walmart because they opened earliest. Got tons, like 5 pallets of water and toilet paper, those kind of necessities. Then I went to Fred Meyer and bought food and, it’s funny, Brent was there. I bumped into Brent. It was so funny. I’m like, “Hey, what are you doing? How funny that you’re here.”  He had these two space heaters. I’m like, “Oh I’ve got 5 space heaters in my house.” And he’s like, “But you plug them in, right?” I’m like, “Oh crap, yes.” And he’s like, “Well these are ones that run on propane, you need to get one of those.” So I got a propane thing. That was at Walmart. So Walmart was out of propane, so that’s why I went to Fred Meyer.

At Fred Meyer I bought 20 canisters of propane. Each propane thing will keep the heater going for 3 to 6 hours. So I got enough to keep me warm in a tiny room warm for 5 days if we need it. And then we got food and stuff so that was awesome. Then Brent was like, “I went over here and I got a generator.” I was like, “Oh!” So I run over here to get a generator, they were all sold out. So I went to another place, they were sold out. But then luckily Dave found generators not sold out.

And then I went to Dicks Sporting Goods, trying to find a generator, but instead I bought a whole bunch of stuff for the wrestling room. So the wrestling room is all prepped out as well. They canceled church tomorrow, which if you know anything about Mormon’s, we don’t cancel church. So something crazy is about to happen. So we’re all ready for it. The kids are all excited, they’re getting their little tents sent up and everything, and likely nothing is really going to happen. But if it does, we’re prepared.

So I’ve been Snapchatting my whole preppers journey. But while I was doing this whole thing, it’s been probably 4 or 5 hours that I’ve been on the road going back and forth from my house to the store, from my house to the store, I’ve been listening to a whole bunch of cool stuff. In fact, I’ve gone through about a day and a half of the 5 thousand dollar seminar while I was here. While I’ve been doing this.

It’s amazing you can learn so much. So what I want to share with you guys today, is some internet marketing math. Some numbers for you all. This is a little different than, I’ve done math episodes in the past but here’s some key metrics for you guys to look at. Maybe we’ll call it the KPI episode. So here’s some KPI’s-Key Performance Indicators for your business. Hopefully these will help.

Some of these I’ve had in my business for a long time, some of these I picked up today, which were kind of cool. So we’ll start at the very beginning. The first thing is you should know that on average you will make about $1 per name for each person on your list. Honestly, it should be higher than that, but that should be the baseline. You should make at least that if you are emailing your list and actually communicating

Episode #289 – Grab The Big Pile Of Cash First  

The process of going from hot to warm to cold traffic.

On today's episode Russell talks about re-launching the Marketing In Your Car podcast and how that is going. He also talks about building a Dream 100 list and how that helps you grab big piles of cash before trying to market to a cold audience.

Here are some cool things in this episode:

The exciting new things happening with the Marketing In Your Car podcast. Why Russell tells people in his Inner Circle to grab the piles of cash in front of them before doing extra work to market to a cold audience. Find out what is happening with and how you'll be able to watch him go from 0 to a million of his books sold. And how you can watch the each process by subscribing to the podcast, following Russell's blog, and by watching Funnel Hacker TV.

So listen below to hear Russell's thoughts on the podcast, and his Dream 100 list.


Hey everyone, this is Russell Brunson. Welcome to a freezing cold Marketing In Your Car. Boise has been covered in feet of snow, not foot, feet. Many feet of snow. Everything has been frozen. We’ve had three snow days in a row, back to back to back. But I had to get to the office today because we were doing a webinar, and I don’t trust my home internet connection as much as the office. Plus I miss everybody, I wanted to see them all again. I’ve been working from home the last few days.

I still haven’t finished the book, it’s killing me. But we did get launched the Marketing In Your Car free MP3 player. So if you haven’t got yours yet go to I’m guessing though if you’re listening right now, you’re probably on. We had to do a couple of things, I think I told you. Our old RSS feed, I totally screwed up on so we retired that podcast. So it’s, that one’s kind of paused. It says archived image there. And then if you come to the new one, that’s the one you’re listening to right now. And we’re all hanging out and having fun over here.

And what’s been fun, by kind of restarting the thing and launching the free MP3 player, we were able to do a new launch around it, which is fun. So we’ve got over a thousand people in the first 24 hours have gotten a free MP3 player. So hopefully a thousand of you guys are listening to this, or more, that are new. And hopefully we’ll keep growing. I just appreciate all of you guys sharing and all the good feedback for the podcast. Makes me happy.

In fact, today was really, really cool. One of my friends, he’s the Clickfunnels member and someone I met, I think at the first Funnel Hacking event, anyway, his name is Travis Cody. He sent me, I got this box in the mail today and I opened it up and there’s a video playing on the screen of this box, talking and it’s Travis talking. And then I looked down and inside of the box there’s these two huge books, and I pull them out and a lot of you guys know I’m Mormon, so there’s a Book of Mormon. It looks like a special font on it, different color and everything. And it looks like two Book of Mormons, but it’s the Book of Brunson. I’m like, what? I open it up and it’s all of my podcasts put in this book. It was the coolest gift I’ve ever gotten.

I don’t know, he says he’s got an idea, so maybe we’re going to start selling these as an actual product, but it was super cool. So I got the Book of Brunson now. So if I start quoting scripture, I’m like, “The Book of Brunson, Chapter 2, Verse 16.” You’ll know what I’m talking about. It’s all coming from this podcast. It was a super cool gift from him. So thank you Travis if you’re listening. Appreciate that, it was really fun. It’s just been fun re-getting excited about this podcast. I’ve been doing it for so long now and at first, I don’t think anyone listened for a long time. But I was doing it because I thought it was fun.

And the cool thing is that, because of the way I set up the RSS feed, I had no way to check if people are actually listening. Which is actually helpful because then I didn’t know if anyone was listening, so I didn’t assume people were listening. Now,  a few years later, I know we’ve got a lot of listeners. Now that we’re moving things over I’ll actually be able to see how many people are listening and downloads and all that kind of stuff. So that will be kind of fun. But regardless, it’s something I enjoy and it’s been hugely beneficial for me, just to get out my thoughts and ideas and what I’m thinking.

And you guys have obviously have been a huge sounding board for me as we’ve gone from near bankruptcy when I started this podcast, to where we’re at today. And I just appreciate you guys listening and sharing and commenting. So if you guys are listening, please I love for you to come and comment on the new feed because we switched over, obviously there were zero stars, I think we’re like 35 or 40 stars now, so that’s good. But the more you guys can come and comment, let

Episode #288 – My Ninja Hack To "RFM"  

Something I'm testing to stimulate and increase the quality of our customers.

*****SPOILER ALERT****** In this episode of Marketing In Your Car, Russell spills the beans on the ending of Star Wars: Rogue One, so if you haven't seen it, skip ahead to 1:20. After that, he also talks about learning all about RFM (Recency, Frequency, and Monetary Value) from some old school guys and why he will be spending 2017 focusing on the frequency that his customers buy.

Here are some other cool things in this episode:

What Russell plans to do to increase the frequency at which his customers are purchasing. Why it's important to keep your customers "Warm". And find out what some of the cool things are that will be happening this year.

So listen below to learn what RFM is and why it's important for your business.


Good morning everybody! I hope you guys are doing awesome, it is New Year’s Eve morning. It’s the morning of the eve. I don’t know if that makes any sense. But I’m heading to the grocery store real quick to get some stuff for the party tonight. I’m really, really excited for it. Some cool things happening, just real quick.

For those of you guys who want a timeline for when, if you’re listening to this in the future, last night Rhonda Rousey fought what’s her name Nunez. The fight lasted less than 48 seconds, it was insane. I got home last night and seriously tried to find a pirated copy online because I had a hot date with my beautiful wife last night. It was crazy. I can’t even…I felt so bad for her. So that happened last night.

And last night I went and saw Star Wars Rouge One. I gotta tell you what, people are like, “Star Wars sucks. The new Star Wars is lame.” All these things, right.  It was amazing. I don’t know. The fact that, I don’t want to spoil it for you, but the fact that everybody dies at the end was amazing. That was actually, I mean it’s sad, but that was so cool for the story line. And then the fact that the very end that Darth Vader has his fight scene and going through thrashing everyone. How could someone not think that movie was not amazing? I don’t know, anyway, it was amazing.

It’s funny because I get done, and not that I’m easily amused, but if you listened to my podcast a while ago, I don’t know how much money they invested in that, but I paid $12 for the ticket. Insane, they entertained me for that long and it was amazing.  I loved it, it was really fun.

But I digress, because today I’ve been wanting to do a podcast because I have something that I’ve wanted to talk about for three days and I keep forgetting to talk to you guys about it. So I’m stopping everything, I almost did it last night at like two in the morning because I’m so excited but I was kind of tired. So I’m talking about it now. This is a cool thing I wanted to share with you guys because it was a big epiphany for me. In fact, let me catch up the last podcast. We told you about my goal, what we’re doing, trying to 3x the company. In one night we had three hundred thousand dollars in new money we had to make, it was insane. So we launched, some of you saw that. Plus we went and hit all of our other Hail Mary passes. Of the five Hail Mary passes we threw up, almost all of them hit.

It was crazy, within 24 hours of me doing that podcast, we made over 500 thousand dollars and smashed our goal. It’s crazy. The last two days we didn’t even need to do anything. But then the next two days, because of the momentum of that first initial push, it was insane. So we did, well we’ll see what happens today, in the last 3 days we needed an extra 300 thousand dollars in money, and we made almost a million.

In fact, it’s crazy, for us to triple the company, and I didn’t know this until after we did it. I’m glad our accountant didn’t tell me, because I would have thought it was impossible if he would have told me. I’m so glad that sometimes people don’t tell you stuff. Belief is such a funny thing. But he told me after we had smashed the record he was like, “Just to put this in perspective, for you guys to beat your record, in December, the worst month in the industry, you would have had to make 40% of the money that you had actually made all of the last year.” I was like, “What?” It’s just crazy. We ended up doing, we made, actually hit 50% of last year’s revenue in December, which is crazy because last year was an 8 figure year. So 50% of our revenue. We basically got half of our money last year, in December. And way more than 3x’d our company from the year before, which is crazy.

So I feel bad for the morons in 2017 who are running this company, because they gotta 3x that again. Oh crap, that’s me. Dangit. I was like, “The more we do now, the more we have to do next year.” So it’ll just keep raising the bar.

Alright, so I’m going to step back. There’s so many other cool things I want to share with you guys. Fu

Episode #287 – My 5 "Hail Mary" Passes To 3x Revenue  

A little trick to help you crush your goals…

On today’s episode Russell talks about setting a big, hairy, audacious goal at the beginning of the year to 3x revenue and how close to that goal he has come and how he plans to achieve it in the next couple of days.

Here are some of the fun things to listen for in this episode:

What Russell thought when such a big goal was set. What some of the Hail Mary passes are that will hopefully help the company achieve the goal before year ends. And what the goal for Clickfunnels is next year and how Russell plans to achieve that even bigger goal.

So listen below to hear what kind of Hail Mary passes are being thrown in this last week of the year to help Clickfunnels achieve their goal of make triple the money as last year.


What’s up everybody? Good morning. I hope you guys are doing awesome. It is so cold here right now in my car. Freezing, I forgot to wear a coat. Dang it. Why do I always do that? Anyway, I hope you guys are doing awesome. I just wanted to share some cool stuff with you guys today because I’m so excited I have not been able to sleep.

I don’t know if you guys have the stripe app on your phone, but last night I was refreshing it every thirty seconds. It’s so fun. I love this game. Seriously, this is the game we get to play, and it is the most insane, fun, cool, exciting, frustrating sometimes, but always rewarding game. So much fun.

I want to tell you guys about something that we are attempting to do right now, which is super crazy and fun. And I want to show you my execution plan because I think it will help you with whatever your execution plans are. Just kind of see how I look at the world and how we’re trying to hit a big goal in a very short, finite period of time.

So basically this is it, I haven’t told publicly anywhere, but for you guys I can tell you because you’re my people, you’re my peeps. So what our goal was last year in Clickfunnels, we wanted to triple our revenue. And that was one of those, what do they call them? BHAG’s. Big, hairy, audacious goals. So it was like, “Let’s triple revenue.” And it was one of those things that I was like, “Yeah, that can happen.” And everyone was like, “yeah, that can happen.” But you never really know, you know what I mean? It wasn’t something that we stressed about everyday like, “What’s the revenue, what’s the revenue?” because I’m a big believer in setting a big goal but not, I don’t want to say not focusing on it, but not…..I don’t want that goal to destroy the customer experience. I want to focus more on how do we serve these people and then that goal will somehow magically appear.

So that was the goal, so we had this thing where we wanted to 3x our revenue, which is a lofty goal. But why not? We might as well do it, we got nothing else happening this year, let’s do it. So that was the goal and we started going towards it. We didn’t really know what or how we were going to do it, but we were just trying a whole bunch of things. You guys probably watched over the last year a lot of the things we tried. We tried this, we tried this. Some things were huge smashing successes, and some things were failures.

So we get to December, this month, the month of the coldness. And I kind of, not that I’ve forgotten about the goal, just hadn’t really looked at it. So I asked Clint who is my accountant, “So where are we at on this goal.” And he told me and I was like, huh. And the number we had to get in December was, we had to make what we normally do, without sharing revenue numbers, we needed to make an extra 1 ½ million dollars on top of what we did the month prior, which was a record setting month for us, to be able to achieve that goal.

We were like, huh. So we basically have to break our best month ever and increase sales by an extra $1.5 million. And it was like, okay, maybe. Then we’re like, December is like the worst possible month to do. In our industry typically December is the worst month. No, that’s not going to work. Anyway, all these doubts and fears, like there’s no way we’re going to make it. Let’s still make that the goal. So I told him, because this is the big thing with goals, if something is in front of your face all the time, you’re more likely to achieve it. When I want to lose weight, I write on the board next to my scale, how much I weigh each day. It’s visible so you see it.

So I said, “okay, every single day, I want you to send how much money we’ve made year to date and then how much money we have to make to hit our goal.” So every morning for the last 27 days or whatever I’ve got an email that says, “Hey, so far we’re at this much for the year. This is how much you have to get to beat your goal.” So it’s like, “Crap, we’ve got that much money. That much money.” So we started doing things and started making us be creative. So we started going and doing it. And if you listen to the podc

Episode #286 – Two Secrets Of Wealth Attraction  

Some interesting things I learned from Dan Kennedy.

In this episode Russell talks about listening to Dan Kennedy talking about wealth attraction and relates some of the ideas and some of his own.

Here are some of the super interesting things you will hear in today’s episode:

Why money doesn’t care if you are a pastor or a pornographer. Good people don’t automatically make more money. Why Russell believes that you should always give away 10% of your money, whether it be to churches or charities or whatever. And why some things don’t make sense when you are generous with your money, but you should do it anyway because it works.

So listen below to find out why giving your money away, actually helps you make more money.


Hey everybody this is Russell, welcome back to Marketing In Your Car. Hope you guys are having a great day. I’m actually backing out of Fred Meyer, just picked up some stuff for the kids. Some milk and eggs that we ran out of. While I was there, I’ve been listening to Dan Kennedy’s Wealth Building Course. Or Wealth Attraction, how to attract wealth into your life, which has been a really interesting, really interesting. I’ve been listening to Dan Kennedy stuff forever. If you look at my, some of you know on my phone, I’ve basically….As we’re moving from the old office to a new office, I’m trying to compress all my courses into….instead of having 8 billion cd’s and DVD’s, which I’ve had in the past, my brother and I are going through and shrinking everything into audio books and then I put them on my phone.

My phone right now has close to a quarter of a million dollars in marketing, sales, and personal development courses on it. If you ever want a ton of cool stuff, steal my phone. Just kidding, don’t steal my phone. So I’ve been going through all the different courses and by far the person I have the most courses from is Dan Kennedy. I think I bought everything he’s ever published ever since the beginning of time. It’s fun, I still go through his stuff and still love it.

So this is his wealth attraction course, which is different than his typical making money and marketing, direct response marketing stuff. So it’s been interesting. A couple of things, that are not new things, but the way he said them just re-sparked my brain and I wanted to share a couple of things with you.

So first one, he’s talking about, we all know this is true, the entrepreneurs out here, that a lot of people think that what causes wealth? Well if I’m smarter, or work harder, or am a better person. But those things don’t necessarily create wealth. There’s people that are, you can keep trying to become a better person, but the laws of the universe or whatever don’t give you more wealth because of that. And one thing he said that was kind of profound, he said, “Wealth does not care if you are a pastor or a pornographer.” That’s not…..the pastor’s not going to make more money than the pornographer. Money does not care, money is paper. It has not soul, it’s just a thing and that’s what it is. S

o we have to understand that because a lot of people try to make more money by becoming a better person. I’m not saying we shouldn’t become a better person, and you definitely should not be a pornographer. Let me step that back really quick. Just caveat that, lest you think that I’m condoning that by any stretch of the imagination. But it’s interesting if you think about that. Money is indifferent.

A lot of times we’re trying to get more money or more wealth and things like that and we’re focusing on things that do not have a direct correlation with more wealth, which is interesting. We start talking like, what are the laws of money that actually cause you to get some, get more and get a lot of it. And you think about it, it’s interesting, again if you rewind back  who knows, a couple of hundred thousand years ago, a hundred years, a thousand years, whatever it is. Money was barter. So I’ve got a chicken that lays a bunch of eggs, my buddy’s got a cow that has milk. He needs milk more than I need eggs, I’ve got a ton of eggs and visa versa so we trade. I value, because I have so many eggs, these eggs mean less to me than that milk. And because you’ve got so much milk that milk means less than these eggs.

Because of that we both look at it, and the cool thing he talked about in the course, money is not a zero sum game. One person wins and someone else gets screwed. Kind of like, I guess I don’t know, I don’t do stocks. But I think the stock market is that way, right? For someone to win, someone else has to lose. With money, the exchange doesn’t work that way. It’s both people can win on both sides of the transaction. So how do you actually make money? How do you get wealth? It’s coming down to creating something that is more valuable to somebody else than the money that they’re holding. And that’s it. That’s the laws of wealth.

How d

Episode #285 – The Secret Of Contrast  

A powerful tool to use in your storytelling.

On today’s special Christmas, hot tub edition of Marketing In Your Car, Russell and his son Dallin talk about contrast and why it makes life and business better.

Here are some fun things you will hear in this episode:

Why the contrast of being in 102 degree hot tub makes the freezing cold temperature outside more fun. Why we should look for contrast in all areas of life including food, relationships, and business. And what Russell’s Christmas tradition involving Marshmallow Matey’s is.

So listen below to hear Russell and Dallin’s thoughts on why contrast in your life makes it more interesting.


Hey everyone, this is Russell Brunson, welcome to Marketing In Your Hot Tub. It is actually Christmas night and I’m in the hot tub right now. We just had all the kids in here, but all of them have left except for Dallin is the last remaining hot tuber, how you doing bud?

Dallin: Good.

Russell: So Dallin, if you guys saw Funnel Friday’s this week, was on Funnel Fridays and he actually built a funnel. What was the funnel about that you built?

Dallin: Snow balls. Rocks snow balls.

Russell: Yeah, Jim Edwards built a script to throw snowballs with putting rocks in the snowballs, evil snowballs huh?

Dallin: Yeah, evil. You don’t want to mess with it.

Russell: But it was pretty good right? You built the funnel in about 15 minutes.

Dallin: Yeah, it was supposed to be 30 but I got under pressure.

Russell: Normally people get 30 minutes but I gave Dallin 15 because I knew he could do it.  And he did, the funnel was amazing. It was pretty good.

Dallin: I’m really good at it.

Russell: So if any of you guys are wondering or want to see that, go to and look at the Christmas special and you’ll meet most of my kids, were on that episodes except I don’t think Norah came in.

Dallin: Yeah, but Bowen didn’t come in.

Russell: Oh yeah, Bowen didn’t come but most of my kids are on there, so if you want to meet them go to But tonight I have a really special message. So that’s what I wanted to talk to you guys about today. The topic I’m talking about is a thing called contrast. So I’m telling you this while we are sitting in the hot tub, it’s 7:54 pm Christmas night. We had a great Christmas day today and now we’re outside and it’s dark and cold, there’s snow, there’s about ten inches of snow. In fact, yesterday we were out in….we bought this four wheeler rhino thing.

Dallin: That’s awesome. It’s like a snow thing that picks up snow.

Russell: Yeah, it has a snow plow on the front of it, and we hook tubes to the back and pulled the kids around the yard for….it was really fun.

Dallin: Now I know how to drive a car.

Russell: What? Don’t talk about that. So it’s really, really cold and then we jumped in the hot tub and it’s like 102 degrees and it’s really hot. So the kids, would be getting in the hot tub and then they’d jump out into the snow and do snow angels and they’re screaming because it’s so cold and they dive back in and they’re screaming because it’s so hot. And back and forth and back and forth. And what’s cool if you think about that, what’s making this experience really fun is the contrast.

And I started thinking about other things where contrast is the key. And I really think that happiness in life is tied to contrast. We had a church Christmas party and they decided to have Collette and I be in charge of it. So we had the chance to throw a party for 500 people and one of the ideas that came out of it, one of the guys on our committee, he had an idea. He’s like, “We should do a hot chocolate bar.” And I was like, “Oh that would be awesome.” So we had this huge hot chocolate bar, we boiled I don’t know, thirty gallons of hot chocolate.

Dallin: With a lot of good candy.

Russell: We had tons of toppings like York Peppermint patties, cinnamon bears, marshmallows…

Dallin: And then my favorite flavor ran out right when they came in.

Russell: So we had a whole bunch of stuff, and the point of this story, we had a huge hot chocolate bar, which was good, but what made it great was the contrast. We had an ice cream scooper scooping a bunch of ice cream into the hot chocolate. So we have this hot, hot chocolate with cold ice cream and the contrast is what made it magic.

You go like that with most foods. If you go to a restaurant and you get sweet and sour sauce, you get sweet and sour is the contrast, that’s why it’s interesting. A lot of foods are that way. They have two…..for Christmas somebody may have sent me a bag of this and may have eaten the whole thing by myself. It was a bag of chocolate covered pretzels. The chocolate is sweet and the pretzels are salty. So it’s salty, sweet and the contrast is what made it interesting.

Dallin: Dad, not c

Episode #284 – My New Ninja Trick: How To Attach An ROI To Everything  

Cool trick to help entrepreneurs get the stuff done that they don’t like to do.

On today’s episode Russell talks about taking personality tests and finding out valuable information about himself and his wife. He goes on to share what he learned about himself and how he’s using it to keep himself motivated to complete tasks.

Here are some of the fun things you will hear in this episode:

What is one of the big differences in his and his wife’s personality, and how knowing that helped with communication between them. What he learned about his own personality and how he can use it to stay motivated. And find out how long Russell drove an unregistered car because he didn’t want to go to the DMV.

So listen below to find out what kind of personality Russell has and how knowing will help him with his business.


Hey everyone, good morning. I hope you guys are doing awesome today. I’m out driving in a winter wonderland, which is really cool except for the fact that the sun shines off the white snow and it’s totally blinding me, it’s killing me.

So I’m excited for a couple of reasons. One is we are super close to launching our Marketing In Your Car Free MP3 player. I know you’ve been hearing it on the outro for a little while. I thought it was going to be shipped here from China faster than it was, and it took forever and now we have it sitting in a warehouse and I haven’t had a chance to write the video, but soon.

In fact, I think the first week in January we’re going to launch it. So it’ll be a free mp3 player with the first 250 episodes. If we do this it’s going to bring a lot more of our friends and family into the Marketing In Your Car fold, which I’m excited for. I did a podcast a little while ago talking about the strategy behind what we’re going to do and now we’re actually doing that. So it’s going to be kind of cool to see that and hopefully grow our member base substantially and get more people listening while they’re in their car. So it’ll be cool.

Now what I want to share with you guys today, I had a really cool Voxer conversation back and forth with Dana Derricks, which is one of our inner circle members, about a concept. I thought it was super cool and I just wanted to share it with you guys, because I think it’s important. He messaged me saying, “As I’m getting more and more successful and I see you, how do you justify doing something? How do you justify going to the DMV? How do you justify going and getting a haircut? Because the opportunity cost of your time is so much higher. You go get a haircut, you’re driving there, driving back, an hour of your time. If you were to pay a client that, you would have charged them $10 grand for that hour or $5 grand, or whatever that is. Instead you’re doing this whole thing. It’s way cheaper to pay someone to come to your house and cut your hair while you’re working so you don’t have to slow down.” Or if the pool breaks down you gotta go home and sit by the pool for two hours waiting for the pool guy to come and fix it. How do you justify those kind of things?

And I was like, that’s interesting and I started thinking about that from my point of view and it’s funny, recently I’ve been doing all these cool personality tests to learn more about myself, which I recommend for everybody. I did the 16 personality for my wife and for me. We got some crazy cool insights from that. One of them, I’ll just share with you guys to hopefully give you an idea of the kind of gems and gold you can find through here.

One of my wife and I’s frustrations we have with each other is a lot of times I’ll say something like, “Hey, what do you think about this?” and she’ll be like, “I don’t know.” And she always goes straight to I don’t know, and it used to drive me crazy. You gotta think about it for a little bit. And when she did the 16 personality tests, one of her personality traits was, there’s one like how we do things based on more thinking or more feeling.

And James Friel, who was out here with us doing the Trello stuff with us the other day, he had us take this personality test. And my wife’s was very much like, she makes decisions based on feeling not on thinking. So it was 80% was feeling and he had kind of a similar situation, except he’s flipped, he’s thinking not feeling. And he said that Yada, his girlfriend, when she’d say, “What do you feel like having for dinner.” He’d be like, “I don’t know, I don’t feel anything for dinner.” And she’d be like, “What do you think you want for dinner?” he’d be like, “I want this.”

For him, if he said thinking vs feeling, it would automatically just, his brain could comprehend that. Then he could think exactly what he wanted to think. It was hard for him with “What do you feel like for dinner?” “I don’t feel anything for dinner. I don’t know.” So my wife is the opposite. So the other night I said something like, “What do you think about

Episode #283 – What To Do With The One And Two Stars  

I apologize in advance, but on this one I get a liiiiiittle bit violent.

On this episode Russell talks about reading the Amazon reviews of his first book and getting angry about the few negative reviews and relates it to an experience he had during his wrestling days.

Here are some of the other interesting things to listen for in today’s episode:

Why Russell chose to read the Amazon reviews of his first book. How being angry at the negative reviews made him want to do something he did to a fellow wrestler years earlier. And why the human race is too high maintenance these days and why we need to stop complaining.

So listen below to find out what one and two star reviews have to do with wrestling.


What’s up everybody, this is Russell. I hope you guys are doing awesome today. I am leaving my house for the first time and it’s almost 4:00. I’m actually leaving my house and heading over to my buddies gym because I’m going to do something that nobody wants to do. It’s going to force me to be accountable to myself and to other people. I’m going to get fat rolls pinched; it’s called a pinch test.

He pinches me and says, “Russell, this is your body fat percentage.” And as much as I do not want to know that, because I assume in my mind it’s 7% like I was back when I was wrestling, when I find out that I’m probably at 20, 21, 22 I gotta admit I’m gonna cry a little bit. But then I’ll at least have a standard to know where I’m at and then I’ll have something to work against.

A lot of us I think, our biggest problem in life is we just are winging it. We’re like, “I feel like I’m doing good. I don’t know.” But we don’t have something to measure it against. Not gonna lie, I’m one of those people. In fact, that’s probably why it’s easier to cheat a lot of the time. Whether you’re cheating on eating or exercise or whatever. You’re like, “I’m not really measuring against anything, so I have no idea if I’m getting better or worse, therefore I might as well just eat this candy, because who really knows.” So this is gonna hold me accountable.

I’m gonna do this right now, then I’m going to party it up all through Christmas vacation and then on Monday, the day after Christmas it begins. And I’m gonna be strict and it’s gonna be awesome. So that’s kind of my game plan of what I’m doing right now.

But the reason I’m leaving today at 4:00 is because I’m in book writing mode. I literally, if you saw me right now, you would laugh. I look like a hermit, I have not shaved, I’m in my sweats/jammies. I’ve been in my room just writing, writing, writing and I got three chapters done today which is a lot of work, but it’s turning out awesome, which means I probably have 5 left and I’ll be done with this book. We’ll have it over to the editors, actually the editors’ editing while I’m writing. I finish a chapter and send it to the editor, because I’m not gonna lie, way beyond my deadline. I had to be extra to be like, “Hey do you mind just doing this weirdly, as I get them done.” So I sent her three chapters today and keep on moving forward.

Hopefully I can get two more done tonight, that’s my goal. Then I get out of being grounded. I’m literally grounded. I told my kids….they’re like, “Dad, why aren’t you going to your office.” “Because I’m grounded. I’m not allowed to leave. Too many friends at the office, they just talk. I have to be in this room locked down.” So that’s what I’ve been doing. It’s funny, as I’m writing this book, and one thing that inspires me to write this book is the response I got with the first book. How many people have told me so many good things? People, even my peer and mentors.

I was so scared for some of friends to read my book. In fact, the person I was most scared of to read my book was, Rich Schefren, someone I totally look up to and respect. He’s probably read more marketing books than anyone on Earth. In fact, if you Google Rich Schefren, book reading process….you will see a dude who is insane. He has a video on YouTube, 20 minutes long, totally worth the watch, but basically he reads the book and speed highlights it all. Then he goes and cuts the binding off the book. After the binding is done, he scans the book and sends it to the Philippians and the Filipinos’ go and transcribe the highlighted portion because that’s the only portion that he cares about.

From there they make this other book file that he takes that book file and puts it on his iPad, and he’s done that for the last ten years. So he’s got like 50 thousand books like that. Then what he’ll do, in the morning he’ll be like, “Hey, I’m going to be giving a presentation on sales today. What are the top 10 sales books in the world. The top 20, top 50 sales books. So then he’ll go and pull his notes from the top 50 sales books, load them into his iPad and then reads it in ten times speed. He’ll sit there on his treadmill for an hour or more in the

Episode #282 – Before You Complain About Your Circumstances…Listen To This  

Amazing stories from three of our inner circle members.

On this episode Russell talks about heating problems at home and why we shouldn’t complain about our problems with life or business. He tells two stories from members of his inner circle and how they became successful despite cards being stacked against them.

Here are some of the enlightening things you will here in today’s episode:

How two guys from Ukraine were able to make 7 hundred thousand dollars even though the average salary there is just $200 a month. How a woman in Nigeria was able to overcome unbelievable obstacles to sell supplements and make $50 million dollars. And why Russell is grateful for the trail blazers who made it easier for him to figure out how to make money.

So listen below to figure out why you have it easy and should be able to figure out how to make money.


Hey everyone, this is Russell. Welcome to a freezing, freezing cold Marketing In Your Car. Today it’s cold outside. It’s under 10 degrees, but what’s worse is my house this morning, our bedroom was 55 degrees. We have something wrong with our heaters. I think I probably complained about this last winter too. Our house is kind of big, and with a big house comes heating issues. Trying to keep the whole house warm.

Last year we had the same thing. We had this huge struggle. The heater and the water are tied together. We can’t get a warm shower or warm heat. So it’s just bitter cold. I’m ordering all these space heaters. We’ve got the heating guy and the plumbing guy coming over today, but I don’t know. It might be another cold winter.

Other than that, today is amazing. I actually wanted to share with you guys two stories today, lest any of us want to complain about our situation, or our business. Because that seems to be something fun that people like to do. I see it on Facebook all the time. I see it in personal conversations, there’s always some excuse about why we can’t have success. So I want to take those excuses and smash them with a hammer and jump on them, then catch them on fire. I guess you can’t really catch glass on fire. We’ll turn it so hot that it freaking melts the glass. And then it turns into sand again, I don’t know. Whatever.

I just want to get rid of all those things because if you’re living in America, or Canada, or most countries, we don’t have obstacles and if we do, we need to be able to get over them. There you go. It’s out there. Any time in your mind that you’re like, “I can’t figure this out because of blah.” That’s not a good excuse. You gotta figure it out. Time to stop not thinking and start thinking. That’s it. So I want to tell you guys a couple of stories of some of our inner circle members who have given me, have taken from me all my excuses I ever have about anything, ever again from this point forward, moving on forever.

So the first one I want to tell you about, two of our inner circle members, Andrew and Vlad from the Ukraine, they are so cool. They’re from the Ukraine, I think the average salary in Ukraine is like 200 bucks a month or something like that. And over there, they’re not internet savy, people aren’t. Nobody buys things online, it’s not a… don’t push someone to a website and they pull out their credit card and they buy. It’s just not something people do. They don’t trust it, they don’t believe in it.

So Vlad and Andrew they want to have success online, so they start figuring out, okay here’s this obstacle. Nobody can buy things online, yet we want to sell things online. What do we do? How do we figure this out? So these guys, who, again the average salary for a well paid person over there is $220 a month, and they were like, we want to become millionaires, how do we do that? A million dollars over there is like a billion over here. So that’s wanting to become billionaires over here.

So they get to work and start doing everything. First thing, after they join the inner circle and they listened to some of our stuff, they start doing webinars weekly. We’re going to do weekly webinars because Russell said so. They didn’t go, “I don’t want to do a webinar every week.” Or “I don’t know if I can get Facebook ads to work every single week.” Or all the other excuses many people told me since I started saying you should do a webinar a week, every single week for the rest of your lives.

There’s always some excuse coming out. So instead of making excuses they just started doing it. As they’re doing this webinar they are like, people just don’t…..they can’t push someone to a website to just buy, people don’t trust it. So to get people to buy on their webinar, they set up a little call center. They ended up hiring a bunch of people to take phone calls, but still people are scared to take credit cards over the phone. So what happens  a lot of times is that people will actually mail them cash, they will do sorts of things. They wer

Episode #281 – How Mr. Trello Just Saved My Business…Again  

Behind the scenes of what I got from my consult day with James Friel so far…

In this episode Russell talks about hiring James Friel to help him and his team manage their projects better using Trello. He explains why it’s important when you are running a business to be organized and make everybody accountable for things.

Here are some of the awesome things you will hear in this episode:

Why it took Russell listening to James talk about Trello several times before he actually is getting around to implementing it in his own company. Why entrepreneurs are more likely to need management software like Trello. And why you should give James Friel money to help your business.

So listen below to find out how and why Russell and his team are finally getting organized on Trello.


This is the end of the year right now, its getting close to Christmas and normally people do all their planning and stuff in January for how I’m going to take over the world next year. But I kind of want to be prepared so when January 1st hits we can be off on the….out running and sprinting.

So because of that, this week became a planning week, which is hard for me to do. I don’t normally plan things. Usually I have a whole bunch of ideas in my head and we start running and everyone kind of learns about all the ideas as we are moving forward, which is a horrible way to manage people, by the way. I think it drives everybody crazy. In fact, Todd, I think you guys all know Todd by now, hopefully. If not, he’s the dude who built Clickfunnels. He told me today that the only way he knows what’s happening in the business is by listening to the podcast. You guys are hearing things as everybody else is.

So I’m trying to get better at that. It’s fun, one of the guys who joined our inner circle last year, his name is James Friel, super cool guy. He came in and one of his nicknames is the contract CEO, where people will hire him to be the CEO and go in their company and fix things and make it all work right. And we were trying to figure out how to make a sexy thing for him to sell and it was kind of hard at first, his first headline is something like, “How to become more predictable and sustainable.” Or something like that and I was like, no one’s going to give you money for that, that’s horrible. We gotta make this sexy.

So we worked with him last year, turning what he does into this sexy, exciting thing. So to do it initially he was showing me all the cool things he does, there’s a lot of stuff, he’s crazy talented. But one of them was, his project management system and how he does it with Trello and Slack and Gann Charts and this whole thing. I was like, “I use Trello, I got it figured out, I don’t need help.” And he was like, “Dude, I think you need my help more than anyone.”

And in fact, this is funny, I’ll tell you the rest of the story but I’ll give you the punch line right now, but he’s been at our office for two days working on this and he told me last night at dinner, out of all the companies he’s ever worked with, mine was the most messed up. He’s like, “It’s amazing you guys have done as well as you have.” I was like, “yes, good selling can make up for a lot of bad systems.”

Anyway, so stepping back. So this is in January of last year he’s like, “I’m coming to inner circle meetings, let me come in a day early and I’ll take you guys through the process that I would normally charge people 20 or 30 thousand to do.” I was like, “Alright, cool.” So he came in and showed me his whole Trello system and blew my mind. I was like holy crap, no wonder I never got anything done ever. I need to change everything.

So we changed it all around and I implemented I’d say probably 75% of what he said, because the rest I was too smart to listen to. So 75%, which is basically I started using Trello for myself, my own systems, personally. I tried to get everyone on my team on it, but it lasted like 8 seconds, and nobody did it again. But I was doing it myself and things became better  because at least I had my thoughts out in a way.

It’s not just like…..if you’ve used Trello before, it’s free. You can’t even give them money if you want. They’re the worst marketing company of all time, but their software is awesome. The problem is their software is so awesome you can do pretty much anything you want with it and because of that people like me just screw it up. So James built this system that makes it very simple, very easy. It pulls out the human error and pulls out all these issues, and it’s awesome.

So I started using it and changed dramatically transformed my productivity and my ability to get things done, which is probably why we had a lot of success this year. In fact, this is crazy. Last year was awesome, and this year we’re trying to 3x what we did last year and we’re within a few hundred thousand dollars of hitting. So we’re on our march through the

Episode #280 – Why To Promote Consistently To Your Existing Buyers  

I didn’t think this was going to work, but it totally did.

On this episode Russell talks about some results of his recent webinar. He also talks about why being consistent with your own email list is important.

Here are some of the cool things you’ll hear in today’s episode:

Some slightly vague stats from Russell’s recent webinar that listeners have been dying to hear. What emailing to the consistent buyers list about the same offer for 2 1/2 years has taught Russell about being consistent. And why you should continue to email your own list because when it comes time for them to buy, they will buy from the person at the top of their email.

So listen below to see why consistency is important and could end up making you money.


Hey everyone, this is Russell, I want to welcome you guys to Marketing In Your Car. It’s a cold, snowy day here. Two of my kids have got fevers at home, sick. Man, you gotta love the winter time. We had a fun birthday party for the twinners on Saturday and church was good Sunday, so I’m excited for the week.

This week we are focusing on planning internal system structures. We got James Friel, AKA the man, who is flying to Boise, I guess he’s probably already flown to Boise. Gonna meet with him in like 12 minutes. So he’s coming in, Michelle McPherson on my team is coming in, and all the marketing side we are focusing, the next week, on getting our systems built out so that we can be more consistent so that next year, we’ll just focus on selling the stuff all day, every single day. It’s gonna be awesome. That’s what’s happening today in our world.

It’s funny because a couple Marketing In Your Car’s ago I was talking to you guys about how I was doing a big webinar and I’ve so many people hitting me up on Facebook and Voxer and all the channels that people can grab my attention on, asking me for results show. “Russell, we want a results show. We want to find out what actually happened on the webinar.” Honestly, I get nervous sharing the results with people. I don’t know.

I think it’s part because back in the day when we used to sell to more of the business opportunity market, people would only buy if we talked about the numbers, and now it’s like, we don’t talk about numbers, we just talk about results and the results for our customers, you know what I mean, let’s talk about what happened to these people and these people, and that’s what we focus on more, so I don’t ever really share our own stats that much. It’s just weird. So I won’t share them exactly, but I do want to share a little bit. Just enough to get you guys excited. That’s the goal.

If I can inspire action, that’s the only thing that matters. Because it does not matter what we made to anybody, except for me I guess and probably some guys on my team. But for the most part it doesn’t matter. What should matter, hopefully it insights you to take action on what you’re doing.

I’ll tell you the moral before I tell you the punch line. The moral of the story is that you should be promoting your internal list often. Back six years ago we had our first auto webinar ever, we made it a point once a quarter, we’d promote our webinar to our list and make the same amount of money every single time. It’s like, it doesn’t make sense though, because if you’ve all heard it, you heard me talk about it, you should have already bought it, if you haven’t bought, why are you not buying this? What’s going on? But for some reason it worked and we did that for 2 years. Every quarter we’d redo our webinar, promote it to our same list and make the same amount of money.

It’s interesting. I think I told you guys, we’re planning on retiring this webinar, changing the offer, and increasing the price. So we thought let’s just do one more big webinar to our own list, which is crazy because, again, if you follow me, I’ve kind of been talking about the same thing for two and a half years. Talking about Clickfunnels and funnel hacking and funnels. Anyway, so I just always assume that everybody on our list, who has ever heard my voice has already bought Clickfunnels. But apparently I’m wrong.

In fact, some of you guys right now are listening to this and you’re not a Clickfunnels member. Are you serious? Do you hate money that bad? Do you not trust me? I don’t even know what to do anymore. If you’re not a Clickfunnels member, I don’t know, honestly….if I didn’t have Clickfunnels, I have no idea, I can’t even recall how we had success in the past. I don’t even know how that’s possible, but it’s so easy with Clickfunnels, so there you go. There’s my shameless plug.

Again, I assumed everyone had purchased it. So we did the webinar, we promoted it, we ended up getting almost, not quite, but I think it was almost 6 thousand people from our list register for the webinar, which is crazy. I think it was like 5800 or something if I remember the numbers right. And t

Episode #279 – The Five Turning Points Of Conflict  

Part two of the podcast I started earlier today.

On this part two episode of the Hero’s Two Journey’s Russell talks about the 5 turning points of conflict. He outlines each point and then tells his own story using those 5 points.

Here are some interesting things to listen for in this episode:

What these 5 points of conflict are and how they can help make a story more full and interesting. Hear some examples of the turning points in movies like Finding Nemo, Rocky, and Cars. And hear Russell’s own story of success with an outline of the 5 turning points of conflict.

So listen below to find out what the 5 turning points of conflict are and why they are important in a story.


What’s up everybody? My second podcast in one night because I love you guys so much. I got to the office, had an incredible time going through all the cool stuff I was sharing with you guys, with the team and getting it built into the book and then working on Funnel Hacker TV. It’s so exciting, so many fun things happening.

I wanted to come back and check in with you. I’m driving home right now. It is snowing, it’s incredibly cold, I forgot to wear a coat because I’m a genius and I’m driving about 1 mile an hour because my car does not do well in the snow. This way, we’re all hanging out so if I die or something I can let you know to let my family know how much I love them. So that’s the game plan, no, just kidding. The nice thing is that the drive to my house from the office is all back roads. That’s why I do Marketing In Your Car is because there’s no fear of scariness.

For all of you guys that yell at me every once in a while, “Russell, don’t do the podcast while you’re driving, you’re going to kill the baby animals.” Or whatever.  So do not worry, it’s all good.

So with that said, I just offended half of my audience. I will repent by sharing some magic, cool stuff for your guys if that’s okay. So earlier I talked about the Hero’s two journeys and hopefully got you guys some cool ideas and thoughts on that. Now I want to talk about the conflict, the piece in the middle.

So the conflict is what creates the emotion for the story and its key. I’ve been working off of this epiphany bridge script, which has been good. It’s working awesome. But I think tonight I’m going to rebuild that and tie it more into this because when I saw this piece of it we started looking at it like it’s insane, so cool.

If you’re vision, you should all do this along with me, picture you’re one of my sketches from my book. The top of your sketch write out the 5 turning points of conflict. Underneath it we’re going to have 1,2,3 and then underneath that 4 and 5. There’s kind of….didn’t fit 5 across in a big line, at least with all the text I have.

If you look at any story, the back story happens. We get to know the character, we fall in love with them and we’ve got this relationship. Then they physically leave their location, they’re about the leave something and the first thing they do when they leave, the reason why they leave, they’re introduced or given a new opportunity, which is actually really symbolic. If you start listening to my old podcasts and talked about this whole new opportunity thing and building your culture and building a following. So the character gets a new opportunity, that’s turning point number one. It’s like Lightning McQueen gets this shot to go race again for first place.

What are other movies. Rocky gets this opportunity to fight Apollo Creed, in every one there’s this opportunity that happens. So they physically leave wherever they’re at and they’re going to this new place for this new opportunity. It’s hard to read my handwriting here while I’m driving. But they’re moving to a new situation. So that’s the first turning point of conflict. This new opportunity that’s presented to them and then they move to a new situation.

The first situation is all about getting climatized, figure this thing out, it’s kind of cool. And then all the sudden in the second turning point of conflict happens. This is called the change of plan. Number two is the change of plan where it’s like, I thought I was going here for this thing, but then there was this change of plan, so something changed.

So Lightning McQueen was leaving to go, hopefully I can pull out all the stories while I’m doing this all at the same time… Lightning McQueen is going on this journey to California to race but then there’s this change of plans and he’s stuck in Radiator Springs and now he’s gotta figure out how to get out of this situation. There’s always a change of plans.

My potato gun story. My first opportunity was I can sell things on the internet and started doing that and it’s awesome making money. Then all the sudden Google slaps me and there’s a change of plans. So I had to change my plans and move things around and then we start making progress wi

Episode #278 – The Hero’s Two Journeys  

Holy crap! Look what I figured out over the last four days.

On this episode Russell talks about The Hero’s Two Journeys and what they mean. He talks about why the second journey is actually more important than the first.

Here are some of the really cool things you will hear in today’s episode:

What the difference is between the journey of accomplishment and the journey of transformation and why you can’t have one without the other. How every movie and story has these two journeys, but you just don’t realize it. And what Russell’s own Hero’s two journeys was like.

So listen below to learn about the Hero’s Two Journeys and how they relate to business.


Hey everyone it is a beautiful snowy, snowy day. I love the snow, it’s so much fun. I hope you guys are having a good time wherever you’re at in the world. Some of you guys are probably super hot, on a beach hanging out, which is cool. For me, I’m here driving in the snow. It’s about 12:30 in the afternoon, I’m going in late because I’ve been writing, trying to get the book done. So I’ve been spending a lot of time at home locked away. I’m trying to get things done without people around me, and then I have to go and share the ideas because it gets the energy of everyone in our office, gets me fired up and gets me motivated to keep writing and creating.

But it’s kind of fun, the last three days, I was supposed to have the book done last week. Last 3 almost 4 days now, I’ve been focusing on the one chapter and it’s the epiphany bridge and if you listen to the podcast you hear me talk about the epiphany bridge and as I’m explaining it……it’s tough because when you explain things live there’s an easy way to do it. You guys have probably heard me explain the epiphany bridge on the podcast and I think most people probably got it. But as you’re writing there’s a lot of things you have to fill in because your audience may not have the context.

When you guys are hanging out with me, we have context, we know…..there’s understanding you have when I share something it’s like, “Oh that’s how it fits in the context of all the stuff Russell’s been sharing with me.” But a book there’s a vacuum where someone could be getting off a book shelf and have no idea who you are. There’s more filling in between the lines you have to do.

So the epiphany bridge, I could explain it easily, but to get the full impact that I need, I need more. I spent the first night, I can’t remember if I told you or not, but I spent three hours studying the story just to get back into that state of how you actually tell a good story. What’s the structure?

And I think I mentioned there’s a really good audio called the Hero’s Two Journeys, by Michael Hauge and Chris Vogler teach the story. And Michael Hauge is like a consultant for script writer in Hollywood, and Chris Vogler does similar stuff for novelists. I kind of resonated a lot more with Michael Hauge, in fact Michael came and spoke at one of our events.

Dayton Smith and I a couple of years ago taught this concept called the Hero’s two journeys. And it’s cool because I listened to the audio of it, and he spoke at our event. And he was, it was super awesome to see the story. You look at all movies and all books, they follow a very similar story structure, so that was fascinating back then, but I didn’t really know how to apply it. I’m not doing Hollywood productions or Hollywood movies, so how to this apply to our world? That was probably 5 or 6 years ago that he spoke at our event. It’s been kind of up in the air for me for a long time.

This week as I’ve gone back through it, and I’ve been looking at it and listening to it through a different lens. I have a structure with my epiphany bridge story, is it the same as the hero’s two journeys? Is it different? What things am I missing that I should be bringing over? And it turned into this 4 day geek out session on Story, which has been so much fun. But now that it’s happening, I’m seeing this clear picture of……it’s amazing.

I’m going to give Mike Hauge credit for a lot of this stuff because I’m learning it again through him and I’m trying to tweak it in a way that fits into my lens that I view the world through.  But some cool things, and I’ll share a couple of them and then I’ll be out of…probably wont have time to go through all of them.

The cool thing is first off, talk about every good story, there’s three core components. There’s a character, then the desire of the character, where he’s ggoing, the physical desire ( I need to go over there) then there’s the conflict. So if you have those three you have a story.

You have a character, little red riding hood. She has a desire, I want to take my grandma a bag of goodies. Then the conflict, the big bad wolf wants to eat her along the way. And that’s the story and if you have those three elements, you’ve got the story. The three core thing

Episode #277 – The Model For The Next 12 Months- Part 2  

Final Clickfunnels webinar?

On this extra long episode Russell talks about doing a webinar for Clickfunnels today, and why it’s the last time. He talks about where he was a year ago, and how things have changed for Clickfunnels in that year.

Here are some interesting things you will hear in today’s episode:

Why Russell thinks doing a webinar a week for your business is still a must, but why his business is different. What revelation led to The Expert Secrets book and the possibility of doing an infomercial with Dean Graziosi. And what you can expect to see with Clickfunnels when things change in January.

So listen below to hear what kind of changes are coming for Clickfunnels in 2017 and why.


Hey everyone, this is Russell Brunson I want to welcome you guys back to Marketing In Your Car. Now, it’s funny I get people all the time that ask me what microphone I use due to its amazing audio quality, and it’s just my phone. I don’t do microphones, I just hold it and talk into it. I figured if I had to get a microphone set up I never would have done it. I just want to be able to do these whenever I want to. Whenever I want, so I need at least the most simple, easy setup possible and that’s how we did this, which is really cool.

I actually just got a brand new iPhone, so this is my first time recording on this new iPhone, which I’m kind of excited about. With that said, it snowed last night, if you follow me on Snapchat….I may be killing Snapchat, I haven’t decided yet, but it’s kind of frustrating but it’s also kind of fun. I may be moving it over to Instagram Stories or something, I don’t know.

But we went, half my kids are out in the snow playing in it. Norah and me were in the hot tub, it was really fun. Then the kids want the fireplace on, so I ran in my bare feet in the snow to turn the fireplace, it was some good times, but I survived it and lived to tell the story.

Today is exciting day because today is webinar day. We’re doing a webinar, I was doing the stats, 4500 people registered. What? Which is going to be exciting. It’s funny, we’re getting towards the end of the year now and I want to share a message that’ll loop back to the beginning of this year. For those of you who have been listening to the Marketing In Your Car podcast, if you haven’t been, go and binge listen to all of them and catch up because there are some important things you’re missing. Just kidding, kind of.

There was a podcast I did, I think in January. I was driving home and it was snowy as well. I think it was called the business model for the next twelve months. So if you go to and search on the page for business model, or twelve months, it should pull up and you listen to it. But I walk through a challenge I give to everyone, that basically do a live webinar every single week for the next twelve months and transform your life and business and it’ll be amazing.

What’s interesting is that, as I’ve been saying that over and over and over again, very few people have. Surprise, surprise. But the people that have are doing some amazing things. Some are speaking at Funnel Hacking Live, some are doing different things. One of them, I’m going to brag, I hope they don’t mind. I’m sure that they’re probably listening to this, but Brandon and Kaelin Poulin are examples of people who just, every time I’m like, “Hey you should do this.” Just do it and it’s amazing. And last month, and they’re in the weight loss space, they sell $147 product and you might think, well how much can someone make doing a webinar a week every single week for a year? And I tell you it compounds. It’s a compounding interest game.

I remember some famous guy said something about compounding interest, which was cool, but I don’t remember the quote or the actual concept behind compounding interest. I only know how to sell stuff. But it’s the same thing I think. It compounds. Just to put into perspective, when I met them at Funnel Hacking Live, they were doing about $100,000 a month that was in March or April, whenever Funnel Hacking Live was. Then they joined Inner Circle and kept doing it, and kept compounding and compounding.

November, I actually sent an email out the other day, I was like they did almost half a million dollars in November. And Brandon messaged me back, “What? We passed 600 grand in November.”  So I want to put it in perspective for you. $600,000 selling a $147 information product in the weight loss industry. That’s the power of what we’re talking about, this compounding interest, this compounding effect of consistently doing the same thing over and over and over and over again. And I’ve shared it with some of my friends, people who are successful, I had one friend I won’t mention his name. A great marketer and super cool guy, and his company has been stuck at about $3 million dollars a year for a couple of years.

Which is

Episode #276 – To Those Who See Things Differently…  

Important insights on developing your future based mission.

In this episode Russell talks about starting a supplement business with a friend and some of the challenges he faced with naming it. He also talks about what inspired him to name it what he did and how he will achieve a cult following.

Here are some cool things you will hear in this episode:

Why Russell decided to get into the supplement business again. Who Russell plans to sell supplements to and how he came up with a name. And What Steve Jobs quote helped inspire his vision for the business.

So listen below to hear how Russell plans to build a community with his new supplement business.


Hey everyone, good morning and welcome back to Marketing In Your Car, I’m so glad to have you guys here today. It’s been a little while. We just got done with our Thanksgiving vacation, instead of doing what normal, sane people do and stay home and make turkey we decided to take our kids on a Disney Cruise, which was a lot of fun. other than more than half of my kids throwing up on the boat, which is a story for another day. But it was awesome, we had a good time.  Glad to be back now, getting back to work.

Pretty much, last night after spending a week off, I plotted out world domination and I have a blueprint and game plan and it is insanely exciting, so I’m excited to get to the office and executing on said blueprint. Because it’s going to be amazing. And my goal is to get all of them before the live event, which is 3 months away. By the way, last year we were pushing tickets all the way to the last week or two. I think we’re going to sell out today. Today we raise the price, because it’s black Friday today, and so we’re raising the price at midnight and I do not think we’ll have enough tickets to keep selling after the price raise, so it may just sell out today, which is insane because it’s getting bigger every year. So I’m excited for that.

But today, what I want to talk to you guys about, excuse me. I almost did a podcast on the boat two or three times but between puking kids and everything else it just never happened. Been working on my book as you know, we’ve talked a lot about this, I cannot wait for you guys to read this, it’s going to be awesome. But in the book, one of the things I mention a lot is how to build a mass following, and there’s three things. The charismatic leader or attractive character, then there’s the future based vision of where things are going, and then there is the new opportunity. I’ve talked a lot about new opportunity, but today I want to talk about the second piece there which is the future vision and stuff like that.

Because, this is one of the things….I didn’t craft any of things for me initially, but they’ve been crafted as we’ve been growing and it’s been fuel for the fire. So the big part I want to talk about today is, first off, identifying exactly who your market is and from there creating something that calls them out When we first launched Clickfunnels, funnel hackers is what we became. The community became funnel hackers, they identified with that. They got t-shirts that say, “I am a funnel hacker, I funnel hack.” And it became a part of this mass movement, which is kind of cool.

As we launched the funnel hacking event this year we came up with the headline, and not a headline, it’s more like a rallying call that became the headline. It’s funny because the headline initially, I don’t know if I told you this story or not. It was like, “You’re one funnel away from becoming rich.” “You’re one funnel away from quitting your job.” “You’re one funnel away from growing your business to the next level.” And every time we…..every variation of that headline was lame because that’s true for a small percentage of people, but everyone’s different. Then finally I deleted everything, I was about to start writing again, so I deleted everything. It just said, “You’re one funnel away” I looked at it like, that’s it. That’s the rallying call. That’s it.

So I shifted my emails, every email comes now says, “Ps, don’t forget you’re just one funnel away.” The headline from the event, “You’re one funnel away.” I started doing these Facebook Live’s where it’s like the state of the union address and I sign off all of those, “Don’t forget you’re just one funnel away.” Drew Canoli, my buddy who owns Oganify and Life TV, I initially saw him do this with his movement and I thought it was so cool and I was jealous that I didn’t have one, so I got one and I want you all to have one too.

So his was, he always says, “Don’t forget guys, we’re all in this together.” So he gets everyone to be like, we’re all in this together. We’re all losing weight together. We’re all juicing together. We’re all…….it becomes more of a community. We’re all part of this thing. That’s how Drew did his.

So mine now, with the whole, “Don’t forget you’re just one funnel aw

Episode #275 – You Paid $100K For What?  

My reasoning behind my recent investment.

On today’s episode Russell talks about being in Scottsdale, Arizona for a $100k Mastermind group. He talks about how he can justify spending so much money and how he believes it will help his business.

Here are a few things you should listen for in this episode:

What $100k Mastermind group Russell joined and why he thinks he needs to invest that kind of money in others, so that people will invest in him. How he thinks this Mastermind group will teach him to think differently and how that will help Clickfunnels grow. And what Clickfunnels goal for growth is this year and next year and why it’s so ambitious.

So listen below to find out why Russell is spending $100k to be a part of this Mastermind Group.


Hey everyone, this is Russell Brunson and welcome to Marketing In Your Hotel Room. There’s a weird echo. That is why…..I think yesterday I did one from my house. We’re not even in a car anymore, we should change the title of this thing if we’re going to keep this pattern down. Just kidding.

I’m here tonight because I am actually in Scottsdale, Arizona and I’ve had a bunch of people asking me why I’m here, second off, more specifically why am I here? Because I recently joined a part of…..I mean, I’ve been in mastermind groups a lot for ten years now. And I joined Bill Glazer’s back when my business was floundering and I didn’t realize how much it cost to join the mastermind group, all I knew was that I’d gotten some Dan Kennedy cd’s in the mail that were Dan Kennedy talking about his platinum group and I listened to them and it was the most amazing conversation I’d ever heard. So I was like “Holy cow I just wanna be in that room.”

So I called up GKIC the company at the time, I said, “Hey I want to be in Dan’s platinum group. I heard about it and I wanna be in it.” They’re like, “Sorry, it’s sold out for three years.” I’m like, “No I need to be in it.” They’re like, “Sorry.” We keep going back and forth and finally after I bugged them enough, I had a friend on the inside who got me in. And they said, “You’re accepted fine. Here’s the money.” And they sent me the order form and I didn’t realize it, I thought maybe it was 5 grand or something but it was $25 thousand. I was like, “Goll!” So I didn’t have that money, but I didn’t want to tell that after I bragged about how cool I was to get into the group that I couldn’t afford. So I just did it.

And I jumped right in and went to my first event and I thought it was Dan Kennedy’s mastermind group, and I got there and Dan Kennedy was nowhere to be seen. There was this old guy in the back, who later became one of my first real mentor. His name was Bill Glazer and he’s someone I love and respect a ton. He’s like my marketing dad. And he was in the room and I didn’t know what to expect when I sat down, and it was my first mastermind. The experience at first it confused me and then it transformed me.

For the next six years I was in that mastermind group and it went from having a tiny business to making a million dollars a year to making ten million dollars a year to losing it all and then growing it back up. Kind of this huge cycle of my life, it was awesome. Then Bill sold the company and I decided to not keep going to it. I was looking for other mastermind groups, and I joined a couple other ones. I won’t mention their names because none of them were that awesome. I plugged in and there were pieces that were good and people that were good, but it was just never home for me. So I tried a couple of times and just didn’t have any luck.

Finally I was like, “you know what? If I’m going to do this, I need to create it. I don’t think there’s anyone who’s created what I wanted. So that’s when I created my Inner Circle which has become amazing. As you know, last month, or this month, we did 8 days of meetings that were a hundred people in the Inner Circle. We have 4 groups of 25 and it’s just amazing. I facilitate mine very similar to how Bill Glazer used to facilitate his. Although at this meeting, the last meeting we had, Garrett White came and added some really cool things, we’re going to start adding to our meetings. So it was really awesome.

So it’s been really, really good but at the same time it’s really hard. When it’s your event you have to be on the whole time. You don’t get to sit back and just be there. So I kind of miss that. And I was hoping and looking and joined a couple other programs, and I even…..and I’ll say this now. I joined Joe Polishes 25k group, and if I’m completely honest the networking was amazing. I would say the networking is second to none. But I didn’t get what I…..what I want a mastermind for is different. Networking is good, but that’s not why I’m there.

I’m there because I’m trying to learn in a different plane, different level, different vibration, whatever you want to call it. Learn on a different

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