Seth Godin's Startup School

Seth Godin's Startup School

Australia

Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.

Episodes

15 Distinct and Direct  

On the final episode of Seth Godins Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why its important to have your...

14 The ShipIt Journal  

This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer.

13 Building The Truth  

On this weeks episode of Seth Godins Startup School we learn how to build the truth and why trust is at the heart of all transactions. Seth discusses why Amazon is successful, the difference between a CFO & COO, and the importance of an advisory boar...

12 The Dip  

This week Seth talks about the ins and outs of The Dip . Seth explains why you shouldnt start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regarding The...

11 Cash Flow  

On this weeks episode of Seth Godins Startup School we learn how to solve the cash flow problem. Seth discusses why people are rarely motivated by money, how people cant tell you what to do if you dont run out of cash, and raising money & treating it...

10 Tactics  

Learn about the tactics that will make your dream into a business on todays episode of Seth Godins Startup School. Seth discusses the Yellow Pages, WTF with Marc Maron, and the roadblock in pricing. Seth also talks about cheerleading, having a partne...

9 Compromising  

Seth explains what compromises youre going to have to make to get what you want on todays episode of Seth Godins Startup School. Seth talks about finding out what your feeder channel is, the story behind charity, and why its better to do the hard wor...

8 Making Ideas Travel  

Figure out how to help your ideas travel on todays episode of Seth Godins Startup School. Seth talks about how getting rejected early is helpful, the sale cycle, and Bob Lefsetzs email newsletter.

7 Advertising and Competitors  

Seth answers questions from the group regarding advertising on this weeks episode of Seth Godins Startup School. Seth discusses false objection, dealing with competitors in the marketplace, and taking the marshmallow.

6 Raising Money  

Learn about the different ways on how to raise money and how to pay that money back on todays episode of Seth Godins Startup School. Seth discusses television, the importance of advertising, and the long tail.

5 Permission and Trust  

On this weeks episode of Seth Godins Startup School we learn how to build a community and gain their trust. Seth discusses how easily you can become paralyzed in the pursuit of perfect, why launching is overrated, and how Kickstarter works.

4 Appealing to Consumers  

Figure out if youre selling a product that will appeal to early adopters, people who need it, or the masses on todays episode of Seth Godins Startup School. This week Seth explains how Google makes billions through clickable ads, discusses the differ...

3 Creating Scarcity  

Find out why scarcity is the only thing worth paying for on todays episode of Seth Godins Startup School. Seth discusses having McDonalds milkshakes for breakfast, the lock-in effect, the large world that is the app market, and how your job is not to...

2 Adjusting the Course  

Learn how adjusting your course is beneficial on todays episode of Seth Godins Startup School. This week Seth describes how being a consultant differs from being an entrepreneur, explains how he came to own a 40 billion dollar t-shirt, and starts to...

1 Freelancer or Entrepreneur?  

Welcome to the first episode of Seth Godin's Startup School. Join best-selling author Seth Godin as he provides business advice for entrepreneurs and freelancers from this rare workshop. During this week's episode Seth discusses creating a monopoly,...

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