The Dent Podcast

The Dent Podcast

Australia

Running the Key Person of Influence Brand Accelerator, I’m exposed to a lot of inspiring people and their stories. I’m a business geek and I love getting behind the scenes of other people’s businesses to find out how they did it. I like getting into the frey – the tactical stuff around pitching, creating high value content, converting services into products, building a personal brand, JV’s, partnerships, campaigns, attracting top talent, the dramas inherent in scaling a business, international expansion… stuff like that. This podcast spotlights the stories of influencers in various industries from countries around the world. So if you want to create a personal brand, get better conversions, learn key business skills, and find practical and innovative ways to grow a business and make a Dent in the universe this podcast is for you.

Episodes

Ep.52 Rethinking Book Publishing with Lucy McCarraher  

Are you looking to write a book? Or do you want to write a book but the idea of manually cranking it out yourself is not your cup of tea? In this episode, my guest is an expert in helping entrepreneurs write their books but also specialises in a booksmith product where a team will produce a book on your behalf after extensive interviews. Lucy McCarraher’s entire background is publishing and writing, and, as the publish mentor for the Key Person of Influence Accelerator programme in the UK and Singapore, Dent has overseen over 550 individuals become authors around the world.

    

Lucy and I talk about the first draft writing process and she provides hints on how to accelerate the first draft. She shares her experience on how to go to market with your finalised book and exactly how she creates a strike rate of 80% of authors becoming Amazon #1 best sellers. Her own book, How to Write Your Book Without the Fuss, brings you through her series of steps of publishing. You can get a copy by emailing Lucy at rethinkpress.com. If you’re looking to become more prolific as a content creator and author, learn the steps today to process your own book.

In this episode, we get really into:

Publishing strategy for entrepreneurs writing their own books
A product for busy entrepreneurs that helps them produce a book through interviews
Interesting tools in how to build a writing habit
How to accelerate the process of writing a first draft
The steps to follow when you are ready to go to market
Lucy’s secret in how she has created a strike rate of 80% of authors going to the Amazon #1 best seller list
Mindmapping to brainstorm a book idea in the first place

Resources

Lucy’s Book
Lucy’s Emai

 

The post Ep.52 Rethinking Book Publishing with Lucy McCarraher appeared first on Key Person of Influence.

Ep.51 Chris Gray on How to Live a Life of 5-Star Luxury without Being a Billionaire  

This episode of the Dent podcast is a must-listen for anyone interested in designing and growing their business to create a first-class lifestyle. My guest is Chris Gray - CEO of Your Empire, a company that builds property portfolios for time poor professionals. Chris is undoubtedly one of Australia’s leading independent property experts, hosting Your Property Empire on Sky News Business Channel, the Property Expert on Channel 9′s MyHome TV and and Financial Judge on Channel 10’s The Renovators.

    

 

Chris started out in the industry when he worked out how to buy his first $100,000 property at the age of 22 with an income of just $25,000. Now he owns $16 million in property. Chris has increased his wealth and achieved business success through developing and reiterating tactical methodologies, all the while living his dream lifestyle. Listen to his story to gain an in-depth understanding of his approach as well as the knowledge you need to achieve similar results.

In this episode, we get into all of this too...

How Chris has built his life around living the dream of luxury
Chris’s personal investing strategy
The buying agency, Your Empire, that he runs
The mindset of Chris putting his lifestyle first and how he makes that work in business
How he refined his niche
Why he moved away from just being a speaker and trainer, working with people who want to do it themselves versus building a complete do-it-for-you solution
Chris’s fear of speaking yet why he still hosts a weekly show on Sky News
Specifics around his philosophy on outsourcing
His focus on how he has evolved his pitch and publishing strategy
How Chris went about raising his profile online and in media
Philosophies on creating joint ventures, partnerships and alliances

Resources
Your Empire Website
The Effortless Empire Book

 

The post Ep.51 Chris Gray on How to Live a Life of 5-Star Luxury without Being a Billionaire appeared first on Key Person of Influence.

Ep.50 How Nicole Eckels Built a $50M Candle & Fragrance Empire  

Have you ever thought “there’s something missing in this market” and think you could be the entrepreneur that finds a profitable solution? My guest in today’s episode did just that and developed a world-class product and brand that earns $50 million in revenue. Nicole Eckels came over from the States to the north shore of Sydney in 2006 when she noticed a significant gap in the fragrance space, namely candles. She was passionate about fragrance, lifestyle and fashion, so she launched Glasshouse Fragrances, which has gone through 50% growth year on year to this day.

    

In our conversation, Nicole explains how she expanded her product lines and why she believes creatives must be involved in the product development process. We also talk about the challenges of a fast-growing company and how you can navigate establishing your company’s culture as your team grows larger.

Additionally in this episode, we get really into...

Nicole’s approach to culture and how fast growth has had a significant effect on culture
The challenges of handling 50% year on year growth
How Nicole gets her ideas, innovations and inspirations around product development
The recognition that it wasn’t about the product
Her philosophy on winning
How her ‘W.A.C.I” team culture evolved
Where she draws her product inspiration from
And much more

Resources

Nicole’s Twitter
Glasshouse Fragrances

The post Ep.50 How Nicole Eckels Built a $50M Candle & Fragrance Empire appeared first on Key Person of Influence.

Ep.49 The 4 Magic Numbers Every Business Owner Needs to Know with Alex Rodriguez  

Knowing how to leverage products, events and content is key to massively increasing your revenue stream, and my guest in this week’s show is explaining how to do exactly that. Alex Rodriguez is the the multi-award winning entrepreneur and founder of YMMY Marketing. He’s also the bestselling author of Digital Bacon: Make Your Online Presence Irresistibly Attractive and Profile Mentor for the Key Person of Influence programme in the USA. Throughout his 20 years of experience, Alex has generated millions of dollars in revenue from product launches and events, and has shared his knowledge as a regular speaker on the future of advertising.

    

 

In our conversation, Alex Rodriguez shares his expertise around building digital ecosystems and measurable investment returns, explaining exactly which tech tools and strategies you need to become more efficient with your marketing. Listen to this episode to learn about mining your intellectual property for high-value content creation ideas, and how to turn those ideas into big profit.

We get really into all of this too:

How to reduce digital traffic while at the same time increasing results
Why e-books aren’t working (and what you can do instead)
How Alex increased his business conversions to over 83%
The digital force multipliers that every business owner needs, but that most are ignoring
How to safely and profitably outsource your lead gen
The 4 magic numbers that are essential in business
The hacks and tricks you need to know in order to ‘shake the ideas tree’ and multiply your content topics
The art of ‘selling before the sale’
Asking yourself the question ‘Am I doing enough’ in business and in life
The ROI of giving, and the ramifications it can have for everyone
Plus loads more...

Resources

Shaking the Idea Tree by Alex Rodriguez
Alex’s Email
YMMY Marketing Website
Alex Rodriguez Website
Alex Rodriguez Book
Alex Rodriguez Facebook
Paul Dunn Video

The post Ep.49 The 4 Magic Numbers Every Business Owner Needs to Know with Alex Rodriguez appeared first on Key Person of Influence.

Ep.48 Jon Hollenberg on Building a 7 Figure Business and His Brand as a Thought Leader  

This week, my guest is a guy who can tell you how he differentiated himself from competitors to emerge as the authority in the web design industry. Jon Hollenberg is the owner of the Five by Five company that builds high-performance websites, which has grown to a seven figure business with 30% year on year growth. He is also the author of Love at First Site. In his nearly 20 year career, Jon has developed a business philosophy that is not just centered around his product, but thought leadership, which has driven powerful results in business.

    

 

In our conversation, Jon shares his tips on all aspects of running an efficient and profitable digital business, like how he accelerated production time with the result of his team completing projects 30-40% faster. He also explains how he increased his products’ prices three times, yet still managed to better his conversion rate from 1 in 5 people to 1 in 2 people.

But we also talked about more personal things like work and relationship balance. Jon is a leader and knows about building business that is meaningful but he shared what you can do to spend time with the things and people that really count.

In this episode, we get really into:

How Jon has become a thought leader in the globally monetizing industry of web design
Targeting the right types of clients for the business he wanted to create
How he used his book to take his conversion from 1/5 to 1/2
How Jon increased his prices 300%
The process he used that reduced the time it takes to complete a site by almost 50%
Building a strong culture and the tools and challenges in managing non local teams
Trends in technology and the future of the website
How he uses team incentives to build a better business

Resources

Five by Five Website
Jon Hollenberg Book
Jon Hollenberg LinkedIn

The post Ep.48 Jon Hollenberg on Building a 7 Figure Business and His Brand as a Thought Leader appeared first on Key Person of Influence.

Ep.47 Marc Jantzen’s 17 Year Journey of Building His Business from Scratch and Selling for Upwards of £10 Million  

For many entrepreneurs, their businesses are built upon intangible, intellectual property, which can be notoriously difficult to scale up. In this week's episode, I chat with Marc Jantzen who knows how you can increase the value of such a business consistently, year on year.

Download Marc's free "top 10 tips to accelerate growth" (and the top 10 pitfalls to avoid): https://www.thenub.com/growthtoptips/

Marc Jantzen’s journey has seen him mastermind the growth of Blue Sky - a training development business that has accrued world-class clients including Eurostar, Marks & Spencer and BSkyB, and won over 30 awards in the process. Here, Marc shares his ups and downs, challenges and top tips across a range of issues that all business owners come up against at some point in their entrepreneurial careers.
    

Here are some of the key things we get really into:

How Marc and his team won their first big client
One of Marc’s lowest points in business where a million pounds was wiped off his revenue number in a very short space of time
Shifting up a gear and expanding up from a lifestyle business
How Blue Sky reached £2.5 million turnover in its first three years
The secrets of business growth that Marc wishes he’d known from the start of his entrepreneurial journey
Marc on investing in a more structured sales and marketing strategy in order to maintain consistent revenue
Trusting your gut and knowing the right time to pay attention to your intuition
How Marc moved onwards and upwards after his COO left, taking with him ten members of staff and one of the business’ biggest clients
Marc’s five core values and how he ensured that they run through every vein of Blue Sky
Why Marc shifted from time-based to value-based pricing
The steps that Marc went through to exiting his business confidently and calmly

 

The post Ep.47 Marc Jantzen’s 17 Year Journey of Building His Business from Scratch and Selling for Upwards of £10 Million appeared first on Key Person of Influence.

Ep.46 How Paul Lindley Grew His Business from an Idea to $120 Million Annual Revenue in Under Ten Years  

If you’re how wondering how to develop your brand so that it can scale rapidly and take on competitors, no matter what their size, then you’re definitely going to want to check out this episode of the Dent Podcast. I talk with Paul Lindley, founder of the iconic brand, Ella’s Kitchen. Paul’s business has grown at an astonishing rate, now occupying 30% of the market share in the UK and selling in 40 countries worldwide.

Paul himself is a multi-award-winning entrepreneur, having been named in Management Today’s Top 50 Entrepreneurs to watch, and winning the Ernst & Young Entrepreneur of the Year prize in 2011. Since exiting his business, he’s gone on to write Little Wins, a book on how adults can unlock their creative potential, and set up the charity, Key is E. Listen to this episode to find out how you can harness your creative spark and apply it to entrepreneurial success.

 
    
 

In this conversation, we get into all of this...

Why Paul left his top career to become an entrepreneur
The methodology Paul followed in setting up his business - how he focused on a business plan from a financial point of view and brand from a consumer point of view
How Paul pitched to some of the biggest retailers in the country to get his first deal
The big mistakes that many entrepreneurs make when pitching to big corporate businesses
The steps that Paul went through to doubling the business’ turnover year-on-year for the first six years
Paul’s attitude towards risk as an entrepreneur and understanding the consequences of failure
How to avoid being taken advantage off when getting your product onto retailers’ shelves
Paul’s tips on hiring and motivating staff - how you can use more than just monetary incentives to energise your team
The importance of listening to your consumer and keeping an eye on what’s happening in the marketplace
The thought-process that Paul went through when selling his business and the important steps he followed while exiting

Paul will also be sharing his success story at the London Brand Accelerator on Friday, 31st March. He will be going through how entrepreneurs can build a business which has formalised assets and how you can ensure your business retains it's value if you exit it. Click here to get tickets

Resources

Paul’s book: Little Wins: The Huge Power of Thinking Like a Toddler

The Key is E

Twitter

Ella’s Kitchen

The post Ep.46 How Paul Lindley Grew His Business from an Idea to $120 Million Annual Revenue in Under Ten Years appeared first on Key Person of Influence.

Ep.45 Richard Triggs on Using Community and Networking to Build a 7 Figure Lifestyle Business  

Have you ever wondered how you can rapidly expand your network to promote your brand and reach out to key influential figures? If so, you have to check out this conversation with Richard Triggs. Richard is an executive search specialist and the bestselling author of Uncover the Hidden Job Market: How to Find and Win Your Next Senior Executive Role. He is also a successful podcaster and has leveraged his entire content ecosystem to build a business generating $1.2 million in revenue with four employees.

 

Richard began harnessing the power of LinkedIn before it really took off in the recruitment industry, and built 14,000 connections networking him into every ASX company in Australia. He’s also used the platform to create groups with over 10,000 members, which he leverages to promote his brand and the brands of his partners. This episode is a must-listen for anyone in business struggling to tap into the right networks and promote their company successfully.

 
    
 

In this episode, we get into all of that, plus loads more including...

How Richard was rejected time after time by a particular CEO and what he did about it that got her to engage straightaway
Vipassana meditation and the positive impact it’s had on Richard’s life
How Richard leverages his book to be able to protect his time while still being able to give back and provide service
How Richard has built an entire career out of helping people position themselves as influencers in a corporate career
The importance Richard places in community, and how things naturally flourish in his life and business from doing so
How Richard’s book empowers candidates to take responsibility for their own job searches and circumvent the need to work with recruiters
The process Richard went through to create 14,000 LinkedIn connections, and how it allowed him to build powerful networks within his industry
Richard’s use of Daoist philosophy, and how it helps him to reflect calmly on his business and interactions with clients
The key activities that are the best ways of generating revenue

 

Resources

Facebook

Twitter

LinkedIn

Arete Podcast

Uncover the Hidden Job Market: How to Find and Win Your Next Senior Executive Role by Richard Triggs

Built to Sell by John Warrillow

The Surrender Experiment by Michael A. Singer

The Path of Love Retreat

The post Ep.45 Richard Triggs on Using Community and Networking to Build a 7 Figure Lifestyle Business appeared first on Key Person of Influence.

Ep.44 Perfect Your Pitch with Daniel Priestley  

If you’re struggling with pitching your business ideas or you feel that your current pitch isn’t quite cutting it, then you’re definitely going to get a lot out of this episode. In this special edition of the Dent Podcast, I’m speaking with Daniel Priestley. Daniel is my business partner, the co-founder of Dent Global, and he’s also the author of three bestselling books.

 

 

 

 

In this conversation, Daniel and I are talking everything around pitching. We cover methodologies, strategies and techniques, so be sure to get your pen and paper out because there are loads of tips here on how to raise your pitching game.

 
    
 

Here are just a few of the topics we get really into:

The frameworks behind pitching
How to tell the difference between a good pitch and a bad pitch
The three different types of pitching: the social pitch, the structured pitch and the sales pitch
How to be simultaneously clear and unique in a pitch
The pitching methodology that helps to understand all the elements of a pitch
The differences between a one-to-one pitch and pitching on stage
Incorporating your personal story into your pitch and why it’s something you have to do
The ‘Big Game’ strategy and the criteria you need to fill in order to master it
How to use your environment around you to perform at a higher level

Daniel's Books

Key Person of Influence

Oversubscribed

Entrepreneur Revolution

 

The post Ep.44 Perfect Your Pitch with Daniel Priestley appeared first on Key Person of Influence.

Ep.43 Robert Sztar on Using Technology and Thought Leadership to Disrupt the Pharmacy Industry  

My guest in this week’s episode is someone who’s not only used technology to transform the pharmaceutical industry in Australia, he’s also gone from having zero content to authoring a book, producing a blog and hosting the #1 pharmacy and technology podcast - The Transpharmation Show.

Using innovative practice combined with his position as a thought leader, Robert has helped countless other entrepreneurs in the pharmaceutical space to become more streamlined and efficient, while at the same time creating more meaningful patient relationships. You’ll definitely want to pay extra-close attention to this conversation if you’re operating in an outdated industry or in a business where you need to be automating more.

 
    
 

In this episode, Robert and I get really into...

Reimagining the experience of customer relations for pharmacists
How Robert’s taken best practice from leading technology brands and applied it to his pharmacy business
Robert’s experience working for one of the world’s biggest pharmacy brands and how it helped him to realise how networks can be grown and evolved in a corporate structure
How Robert used technology to strip his team down to a third of its normal size
Tactical steps Robert took to writing his book
The story of The Transpharmation Show: it’s rise to reaching over 100 episodes and being listened to in 80 different countries around the world
Partnership strategies Robert used to get his book distributed to over 3,000 of Australia’s influencers in the pharmaceutical industry
Robert’s pitch and how its incorporated his personal journey and insights, resulting in him creating a far greater impact on a large scale
The steps that Robert took that led to him becoming such a prolific creator of content, and the costs and resources required

Resources

Scripts for You

Robert Sztar Website

Transpharmation Book

Transpharmation Podcast

Pharmacy Freedom Index

LinkedIn

Twitter

Facebook

Instagram

Sleep Cycle App

B1G1

Dent Podcast episode with Philip Hitchen

Dent Podcast episode with Paul Dunn

The post Ep.43 Robert Sztar on Using Technology and Thought Leadership to Disrupt the Pharmacy Industry appeared first on Key Person of Influence.

Ep.42 Andrew Griffiths on Using Authenticity to Becoming a 12-time Best Selling Author  

My guest in this week’s episode bought his first business at the age of 18 and has since gone on to become known as Australia’s #1 small business and entrepreneurial author. Andrew Griffiths’ books have sold in over 60 countries around the world, and one has sold over two million copies. Andrew continues to write prolifically, and contributes articles for a host of illustrious companies including Telstra, Inc.com, HP and CBS. He is also the Publish Mentor for Key Person of Influence in Australia, and has been for the last five years.

 

 

 

 

 

 

 

Andrew is a renowned public speaker, having delivered keynote speeches at hundreds of events globally, and been hosted by huge platforms including TedX, Sky Business and Good Morning NZ. His work as a thought leader and serial entrepreneur has led to him running a seven-figure business, and in this conversation Andrew explains how you can effectively communicate and engage with your audience by tapping into your authentic message and true voice.

 
    
 

In this episode we really get into:

Andrew’s love of animals and the time he was held hostage by a monkey
How everything changed when Andrew wrote his first book, 101 Ways to Market Your Business
Nearly going bust and having to put his business through voluntary administration
How Andrew has overseen the publication of over 300 books with the KPI programme
Managing the complexity of such a vast business by using routines and rituals
The benefits of old-school marketing versus new social media techniques
The communication techniques that Andrew used to increase his sales by 800% in one week
How Andrew leveraged the thought leadership model and measures success across his business ventures
Managing time and setting aside a part of the day to deal with the unexpected
The practical and rational arguments as to why you should be brave enough to listen to your intuition
Using authenticity to better communicate and engage with an audience

Resources

Andrew Griffiths Website

Andrew Griffiths Books

Andrew Griffiths Blog

LinkedIn

Twitter

Facebook

YouTube

Xero

Trello

The post Ep.42 Andrew Griffiths on Using Authenticity to Becoming a 12-time Best Selling Author appeared first on Key Person of Influence.

Ep.41 How Rob Gardner Reached the 14 Million Revenue Mark Starting with Just £150k Capital  

When Rob Gardner left his position as the youngest director at Merrill Lynch in 2006, people thought he was crazy. But he’s since gone on to become the co-founder of a multi-million pound and growing investment consultancy firm, launch his own personal brand and make real in-roads into his mission of making 100 million people financially secure.

Rob’s business, Redington, is now the fourth largest investment consultancy in the UK, and was voted by the London stock exchange as one of the top 1,000 companies to inspire Britain. And on top of that, his recently published book, Save Your Acorns, sold over 1,000 copies during the first three months of being on sale. This is a must-listen episode for anyone looking to scale their business in a short space of time and compete with global companies with fewer resources.

 
    
 

In this episode we really get into:

How Rob and his business partner won their first client, Royal Mail
Redington’s transition from a traditional service model to a productised service offering, and how that boosted the company’s retained revenue from 20 to 80%
Rob on growing a company past ‘the wall of death’, and how it helped him to go from 50 to 100 employees in a short space of time
Building a culture of ‘radical candour’ as a solution to ‘ruinous empathy’
How Rob got his entire team to create specialised thought-leadership content, turning the entire organisation into a model of influence
Rob on creating his personal brand by focusing on his drive to transform financial literacy in kids
Creating a balance of the idealism of an impactful business with the commercial reality of building and growing a successful business
The seven-hour rule and how Rob used it to measure and build relationships with leads, and ultimately convert them into clients
How Rob and his team differentiate themselves from, and compete with, some of the biggest firms in the world
How fixed fee billing has made Rob’s organisation more efficient and more profitable

Resources

Save Your Acorns

RedStart

LinkedIn

Twitter

Redington

The Chimp Paradox by Professor Steve Peters

24 Assets

The post Ep.41 How Rob Gardner Reached the 14 Million Revenue Mark Starting with Just £150k Capital appeared first on Key Person of Influence.

Ep.40 Philip Hitchen on How He Overcame Adversity, Improved His Lifestyle and Raised His Business’ Revenue by £3 Million in Just Five Years  

In 2011, Philip Hitchen was diagnosed with cancer and spent three months having chemotherapy. That experience changed everything, not just in his life but in business too. Since then, Philip has increased the turnover of his bus and coach hire business, Belle Vue, by £3 million plus. He’s added 40 vehicles to his company, has 93 employees and is helping other business owners to achieve similar results.

    

Here, we deconstruct all of that and map out Philip’s journey that led to Belle Vue becoming an award-winning, leading transport brand for education across Greater Manchester in the United Kingdom, moving 1.4 million passengers per year. This is definitely one to check out if you’re at a stage where you're wondering how to scale your business and improve efficiency.

In this episode we really get into:

How Philip overcame intense price competition with a simple, free product
Using customer criticism to develop a better product
How he decimated (and acquired) the competition to 100% own his niche
Philip on how he acquired two businesses from hospital in between bouts of chemotherapy
The mindset that helped him overcome cancer and also solve some major business challenges
How he transformed a hard grind business into a lifestyle business
Building trust and credibility with clients using a simple communication system
How a stellar reputation and word-of-mouth landed Philip’s business with the biggest and most lucrative contracts
Dealing with inefficiency and wasted talent to improve margins and revenue
How Philip saved £43,000 per annum by improving his drivers’ performances
Using the universal language of iMA to improve communication, trust, understanding, cooperation and ultimately sales
The Wheel of Life - a tool Philip uses to help motivate and train

Resources

LinkedIn

iMA

Twitter

Belle Vue Coach Hire

The Belle Vue Coach

Email

The Wheel of Life

Francis House

Stockport Metro

The post Ep.40 Philip Hitchen on How He Overcame Adversity, Improved His Lifestyle and Raised His Business’ Revenue by £3 Million in Just Five Years appeared first on Key Person of Influence.

Ep.39 Katrina McCarter on Building Her Business and Brand by Targeting Australia’s Biggest Powerhouse Demographic  

If you’re interested in finding out how you can market to the ‘mum demographic’ for your business, then you’re definitely going to get a lot out of this episode of the Dent Podcast. I’m talking with Katrina McCarter - founder of Bubbler and Marketing to Mums, and bestselling author of Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer.

Katrina has won awards for Best Social Media, Best Customer Service and Best Boss in Business. She’s also been featured on Today Tonight, WAtoday.com.au, The Age, Perth Now, Smart Company and Sydney Morning Herald. In this episode, we get into how Katrina built an online community of 150,000 mums across Australia, the 6.2 million mums in Australia being responsible for spending $132 billion per year, how Katrina improved one client’s direct sales by 655% in a year by using her simple, unique methodology, and the fact that thanks to her public profile, Katrina has built some killer partnerships and been able to advise organisations like Twitter, Google and Mumbrella. So, give the episode a listen, take notes and enjoy.
    
In this episode we really get into:

Tips, tricks and hacks into how Katrina funded the production of her book
How she was able to leverage partnerships to grow her profile while also being able to leverage her clients’ businesses and her clients’ profiles as well
The huge influence that mums have on the market, and the diversity of their spending
How Katrina built an online community of 150,000 mums across Australia
The 6.2 million mums in Australia being responsible for spending $132 billion per year
Katrina improving one client’s direct sales by 655% in a year by using her simple, unique methodology
The #1 thing that influences mums in making a purchase
Steps on how to find who your ideal client is, and strategies to implement in targeting them
The eight pillars of success - Katrina’s eight-step framework, and how it provides success and creates tangibility for clients and their services
How Katrina used partnerships to add 7,000 email sign-ups to her database over a three-week period
Choosing potential partners for your business

Resources

Marketing to Mums website

Bubbler

LinkedIn

Marketing to Mums Facebook

Marketing to Mums Twitter

Katrina’s Facebook page

Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer

The post Ep.39 Katrina McCarter on Building Her Business and Brand by Targeting Australia’s Biggest Powerhouse Demographic appeared first on Key Person of Influence.

Ep.38 Tim Dwyer on the Strategies He’s Employed to Raise his Clients’ Valuations by over One Billion Dollars  

Do you ever wonder if there’s a way that you can increase your business’ capacity, making it more efficient and effective? If so, I think you’re going to get a lot out of this week’s episode. My guest is the Global Director of Shirlaws Group and Product Mentor on the Dent Key Person of Influence Programme. His name is Tim Dwyer and he’s a master business coach, strategist and advisor who specialises in helping larger business commercialise intellectual property for scale.

He’s also an expert when working with business’ valuations and has an outstanding record of being able to unlock growth in companies of all shapes and sizes. In this conversation, Tim gets into the precise details around time and money management, and the capability and capacity that all businesses need in order to scale. So, if you’re interested in learning specific methodologies that you can employ to help your business grow and increase capacity, then grab a pen and paper because this episode’s packed to the rafters with gems.

 
    
 

In this episode, we really get into:

The steps you need to go through to go from zero to 12 employees and create a multi-million dollar lifestyle business
How to colour code your time to become more efficient and more effective
Managing changing ratios of your time
The importance of money management and understanding your business’ current capacity and what your run rate is currently against that capacity
Focusing on processes, skills and bringing more energy into your business, and what each of those means
Tim’s formula for hiring a team. The mathematical principles on the how and the when that anyone can understand.
Going from concept to strategy to implementation
Understanding what the true capacity of your business is to generate cash and profit
Understanding capability and skill set
Six ways to grow your capacity

Tim will also be presenting at Dent LIVE in Melbourne and Brisbane in early August.

Resources

Shirlaws Group

Email

Twitter

LinkedIn

Diagnostic Heatmap

 

The post Ep.38 Tim Dwyer on the Strategies He’s Employed to Raise his Clients’ Valuations by over One Billion Dollars appeared first on Key Person of Influence.

Ep.37 Franziska & Christo on Life, Liberty and Growing Bananas.  

If you’re interested in automating the marketing in your business so that it runs without you, then you’re in for a treat. My guests in this week’s episode are Franziska Iseli and Christo Hall, the founders of Basic Bananas - Australia’s leading marketing training organisation. Franziska and Christo have built a business that not only provides real value for their clients but also perfectly complements their shared passion of travel.

 

 

 

 

 

 

 

These two have also got a load of stuff going on away from Basic Bananas too. Together they’ve co-written two bestselling books, they’re highly sought-after keynote speakers and they’ve had a ton of press, being featured in The Huffington Post, The Sydney Morning Herald and Forbes. I think you’re really going to get a lot out of this one so get comfortable, grab a pen and paper, and give it a listen.

 
    
 

In this episode we get into:

The force multipliers and structure that allow Franziska and Christo to travel four months of the year
How to navigate the compromise between maintaining a lifestyle and growing your business
How, as a couple, they overcome differences of opinion in terms of strategy and methodology
Having flexibility with your team and the traps that suck you back into your business
Franziska and Christo on the major problems that stop businesses from generating more profit and leads
The left-field marketing strategies that Basic Bananas have launched and how they use imaginative campaigns to engage with their audience
Smoothing out the peaks and troughs and creating consistency within your business
Investing in high-quality branding in order to attract premium clients
Getting traction in business by being specific with your marketing
Franziska and Christo’s step-by-step guide to setting up a marketing process that’s not only effective but also sustainable
The books that have had the biggest impact on Franziska and Christo

Resources

Basic Bananas

Franziska website

Christo website

Perception by Christo and Franziska

Bananas About Marketing by Christo and Franziska

The Alchemist by Paulo Coelho

Predictably Irrational by Dan Ariely

Scar Tissue by Anthony Kiedis and Larry Sloman

Delivering Happiness by Tony Hsieh

The Happiness Project by Gretchen Rubin

80/20 Sales and Marketing by Perry Marshall

The post Ep.37 Franziska & Christo on Life, Liberty and Growing Bananas. appeared first on Key Person of Influence.

Ep.36 Buy1Give1- Paul Dunn on disruption, the UN Global Goals and Business as a Force for Good.  

Paul Dunn is an absolute force for good. If you’re interested in finding out how you can use entrepreneurship as a vehicle for creating more and contributing more, then you’re definitely going to get a lot out of this episode. Paul is a four-time Ted-X speaker, author and a senior fellow at one of the world’s leading think tanks. He’s also a business guru, having launched three different companies in his career, employing hundreds of employees and exiting for over $40 million in total.

In 2007, he became the chairman of Buy1Give1 - a company that makes a real difference to those who need it most by unlocking the power of giving and creating a network of business owners and entrepreneurs. To date, Buy1Give1 has created 93 million giving impacts around the world and has grand plans for the future. This conversation will help you to think not just about how you and your business can create more but how you can contribute more as well.
    
In this episode we get into:

The number one tip for finding and connecting with growing businesses across all industries
Paul appearing in Forbes alongside Richard Branson in a global feature on disruptors in business
Why more and more people are leaving corporations and becoming entrepreneurs
Offering a value exchange to small businesses and their clients so that everyone is involved in the giving
Global goals and the framework they create that allows everyone to pull in the same direction, and B1G1 as a vehicle to execute those goals
The importance of investing ahead of the growth in your industry, as opposed to waiting for it
B1G1’s goal to make one billion giving impacts by 2020
Changing your businesses scalability by asking yourself a different set of questions, and reimagining your company goals and objectives
Giving not as a one-way system but as a dynamic, cyclical flow
How Paul’s embedded the philosophy of giving into the brands, companies and people that he’s worked with
The greatest adversities Paul has faced as a human and an entrepreneur
The two words that Paul says before every speaking event to inspire and motivate himself

Resources

Buy1Give1

LinkedIn

Email

The Firm of the Future by Paul Dunn and Ronald Baker

We the People

Man’s Search for Meaning by Viktor Frankl

The Story of Telling blog

 

The post Ep.36 Buy1Give1- Paul Dunn on disruption, the UN Global Goals and Business as a Force for Good. appeared first on Key Person of Influence.

Ep.35 How Adam Franklin Built a Product Ecosystem and Leveraged the Success to Follow His Passion  

If you’re interested in learning how to get more leads and sales on the web by maximising your mailing list, content and product ecosystem, then you’ll definitely want to check out this conversation with Adam Franklin. Adam is an author, keynote speaker and co-founder of Bluewire Media - a web marketing business that is now consulting with nine-figure businesses. They’ve also created 33 free marketing templates that are used by over 20,000 business marketers and consultants worldwide, and have received press coverage in a number of publications including Forbes, The Australian and The Financial Review.

Adam himself has used his business success to free up his time and dedicate himself to his passion of travelling. He now spends one month every year in Bali, and has spoken in front of more than 130 audiences globally. We get into all of that plus loads more. This is a must-listen for anyone looking for new methods and inspirations around their online marketing strategy, and tips on building a flexible business model.

 
    
 

In this episode we really get into:

How Adam and his partner created value out of a consulting and strategic planning service that was, at the time, being given away for free by other similar businesses
Moving from a website-building ‘agency model’ towards creating a product ecosystem based on the knowledge they’d gained of the industry from their first eight years in business
How Adam created a mailing of over 20,000 people from distributing free content online
Adam’s ‘Email Autoresponder Sequence’ and how he uses it to introduce his mailing list to his product ecosystem
The reverse engineering and steps that Adam took to be able to incorporate his love of travel into his working life
Adam’s process of stepping away from certain tasks within his business and delegating to allow him more time to focus elsewhere
Using contra deals to create opportunities that might not otherwise be available
Adam’s greatest victories, failures and lessons learned as an entrepreneur
The top mistakes that businesses make when they start their online sales campaigns and how to avoid them
Teaching your clients for free as a device for drastically increasing your sales
The books and podcasts that have had the biggest impact on Adam’s entrepreneurial journey

Resources

Bluewire Media

Adam’s Website

Adam’s Book, Web Marketing That Works

Email

LinkedIn

Twitter

Facebook

Speechpad

Leadpages

InfusionSoft

Scaling Up by Verne Harnish

Rich Dad Poor Dad by Robert T. Kiyosaki

The E-Myth by Michael E. Gerber

Good to Great by Jim Collins  

Permission Marketing by Seth Godin

The New Rule of Marketing and PR by David Meerman Scott

Inbound Marketing by Brian Halligan and Dharmesh Shah

Crush It! by Gary Vaynerchuk

The Three Month Vacation Podcast by Sean D’Souza

The post Ep.35 How Adam Franklin Built a Product Ecosystem and Leveraged the Success to Follow His Passion appeared first on Key Person of Influence.

Ep.34 How Sebastien Eckersley-Maslin Raised $35 million with Startups by Creating a Culture of Innovation  

If you’ve ever wondered how you can create a culture of innovation in your business in order to accelerate growth, establish partnerships and raise capital, then you’re definitely going to get a lot out of this episode.

My guest is Sebastien Eckersley-Maslin, and he’s an expert in tech startups. His business, Blue Chilli, helps and supports entrepreneurs to build highly investable, scalable and well-designed businesses that are enabled by technology.

Blue Chilli has experienced great success. They’ve won a ton of awards including The Microsoft Silver Partnership and The General Assembly Startup Brand of the year, and they’re well on their way to achieving their goal of creating 100 startups by the end of 2016. Sebastien himself won the 2013 EY Australian Entrepreneur of the Year Award, and in this conversation he shares some real gems around the tech-startup industry and the phases that business owners in that space have to go through.

 
    
 

In this episode we really get into:

Sebastien’s first business at the age of 19 and the lessons he learned from it
Using the startup approach to help corporate clients with internal and external innovation
Raising Blue Chilli’s profile with community engagement
Sebastien’s vision to create a billion-dollar portfolio by 2020
How systemisation, structure and process have allowed Blue Chilli to reach goals and meet a scalable level of demand
The four phases that all tech-based startups go through and the macro funding objective that comes with each of them
The 156 steps for new entrepreneurs, from the light bulb moment to achieving success
Thought leadership and its media and distribution as a strategy for Blue Chilli
Putting process and structure into an organisation to encourage a culture where innovation is the end result
How Sebastien’s thinking around technology has evolved to allow for scalability
Looking at partnerships who offer complementary services to your own business in order to scale quickly
The tech platforms that are instrumental to Blue Chilli and have helped Sebastien scale
The three books that have fundamentally changed the way Sebastien sees the world

Resources

Blue Chilli

Pitch to Blue Chilli

Email

LinkedIn

Twitter

The 99 to Launch Programme  

BugHerd

Slack

The Hard Thing About Hard Things by Ben Horowitz

From Zero to One by Peter Thiel

Losing my Virginity by Richard Branson

 

The post Ep.34 How Sebastien Eckersley-Maslin Raised $35 million with Startups by Creating a Culture of Innovation appeared first on Key Person of Influence.

Ep.33 Natasha Hawker on Hiring, Firing & High Performance Teams.  

If you’ve ever wondered how to go about hiring great talent and building a high performance team then you’re definitely going to get some real value out of this episode. Natasha Hawker is the Founder and Director of Employee Matters, and is an expert when it comes to team building and management. Not only is she the Employee Expert blogger for Australian Business Women's Network and Flying Solo, she’s also the author of From Hire to Fire & Everything In Between - an in-depth book that offers practical advice and wisdom on how to manage employees and grow your business quickly.

When it comes to team management, Natasha’s reputation is world-wide, having trained employees from the Philippines to the USA and from London to India. In this conversation, she shares the low points as well as the highs, telling her story of building a brand and a business that’s set to hit the million dollar mark this year.

 
    
 

In this episode we talk about:

Natasha’s 23 years of experience
How she’s hired or fired over 15,000 employees
Shifts in thinking around pricing - switching from a time model to fixed-fee
What Natasha did to allow her conversions to fly right up
Building products to specifically drive profit
Natasha’s frustrations with revenue, cash flow and profit
Building talent pools, using LinkedIn and Facebook to create great teams
The three steps to not getting sued for unfair dismissal
The big picture strategy around Natasha’s business
The tactical and practical side of building high performance teams
The art of tracking performance as a business owner or team leader
Natasha’s work as an author and public speaker, and how that’s led to significant improvements in her deal flow
The partnerships that Natasha’s brand and profile have been able to create

Resources

Employee Matters

Email

Facebook

LinkedIn

From Hire to Fire & Everything In Between: Managing the Employee Life Cycle

Natasha Hawker Website

Natasha Hawker Twitter

Natasha Hawker LinkedIn

 

The post Ep.33 Natasha Hawker on Hiring, Firing & High Performance Teams. appeared first on Key Person of Influence.

0:00/0:00
Video player is in betaClose