Episodes
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In this episode of the social media takeaway, I'm thrilled to sit down with Dr. Jo Cresswell, a sales strategist and business coach with over 20 years of experience in senior leadership and sales. Dr. Jo is an expert in strategically shaping the pricing and value propositions for social media and coaching services. In this episode, we dive deep into the complexities of setting the right price and ensuring your services clearly communicate their value.
What You’ll Learn:
Strategies for Long-term Value: Discover how to think beyond immediate financial gains to focus on what your services truly offer your clients.Common Pricing Challenges: We discuss common pitfalls in pricing and offer structuring, and how to avoid them to improve your business.Insights on Pricing Your Services: Dr. Jo shares her approach to pricing—how to set a rate that not only reflects your worth but also sits well with you emotionally.Enhancing Value Perception: Learn techniques to enhance how clients perceive the value of your services, which can help justify higher rates.Whether you're just starting out or looking to refine your approach, this episode is packed with actionable insights to help you elevate your consulting or coaching business. Join us as we uncover the keys to effectively constructing and pricing your offerings to maximize your impact and success.
More about Dr. Jo:
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Don’t forget to email Dr. Jo to get your own worksheet for the 5 Why’s: [email protected]If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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In this episode of the Social Media Takeaway, Alina Nikishina and I dive into detail of personal and professional transformation. We discuss the barriers to success and how to overcome them through conscious action and self-awareness.
Alina Nikishina, a transformational coach and mentor for service-based entrepreneurs, shares her personal journey from her early life in Russia to becoming a certified public accountant in the United States, and finally to her transformation into a coaching role. Alina explains the principles of core transformation and hypnosis as tools for addressing subconscious self-sabotage patterns, enabling individuals to align their actions with their deepest desires. The conversation covers how subconscious beliefs formed in childhood can impact adult behavior and decisions. Alina also offers insights into recognizing and transforming self-sabotaging behaviors through subconscious work, ultimately leading to greater personal and professional fulfillment.
If you need further help reprogramming your subconscious for business success, head over to Alina and get 20% OFF your first session and mention this podcast when you reach out!
Also don't forget to subscribe to Alina's Sunday newsletter with more insightful content just like this! CLICK HEREMore about Alina:
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If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Missing episodes?
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Discover the world of gamification in this episode of the Social Media Takeaway! We'll explore how playful elements are changing business strategies, boosting employee engagement, and enhancing marketing efforts. Gamification isn't just for games anymore; it's improving engagement, learning, and productivity across different industries.
In this episode of the Social Media Takeaway, I had the pleasure of interviewing An Coppens, a gamification expert with over 20 years of experience in creating behavioral change through games and play. An shares her journey from aspiring game designer to founder of Gamification Nation and Playearance.com.
She discusses the power of gamification in change management, inclusivity in game design, and the psychology behind gamification. An Coppens also highlights the importance of understanding the player's psychology for successful gamification and shares insights into designing games that are appealing and inclusive for diverse audiences.
If you're interested in utilising gamification to enhance customer engagement, check out Playerence to subscribe to annual or monthly subscription and use my code Louise20 for 20% off!
More about An:
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If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
Are you showing up as your best selves and prioritizing your well-being? Join us in this insightful episode with Emma Weaver, the founder of Mental Wealth International, as we delve into the importance of mental health first aid.
In this episode, Emma shares her personal journey from young motherhood to pioneering mental health and suicide prevention solutions in the workplace. Her story emphasizes the significance of timely support, the inspiration behind Mental Wealth International, and the development of mental health first aid and toolbox talks for businesses. We also discuss utilizing AI for productivity and companionship, knowing the importance of community, and practical advice for managing loneliness, remote work, and social media with intentionality. Emma also offers insights into filling one's 'mental wealth vault' through daily well-being practices to build resilience for challenging times.
Tune in now to discover how you can enrich your mental wealth and thrive in both work and life.
More about Emma:
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FREE GIFT HEREIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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In this podcast episode, my guest, Tracey Currell, shares important advice on how you can work the room to make professional connections for your business. From being a novice networker to founding the award-winning global business network IntroBiz, Tracey offers advice based on her own experience on overcoming networking challenges and emphasizes the importance of preparing for the event, what to do during the event, and following-up after networking events.
Whether you're experienced or just starting, her insights will help you make meaningful connections, ensuring that no opportunities are left on the table.More about Tracey:
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If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
"Our mental health struggles are gifts from the body for you to come home and take notice, and if you don't take notice, I tell you it will scream louder." - Mary McHugh
In this episode, Mary McHugh, an award-winning psychotherapist with over 20 years of experience discusses her journey from a challenging personal life to establishing a successful career in psychotherapy, highlighting her work with various Irish support services and her role in founding counsellingonline.ie, a global counseling service. She shares her insights on the significance of normalizing therapy, the impact of COVID-19 on mental health, and the importance of human connection in the age of AI and remote work. Mary also talks about the benefits of therapy, the potential of AI in counseling, and offers advice on maintaining well-being in today's fast-paced world.
Let's help break the stigma, please share this with your friends and family.More about Mary:
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LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
In this episode, Sarah Butler, a highly successful brand ambassador and best-selling cookbook author, discusses her journey on Instagram. She details how she grew her follower count from zero to over 170,000, and gives insights on how to effectively grow a business on Instagram. She shares advice on securing Instagram accounts, managing content, and understanding audience behaviors. Sarah also talks about her cooking and marketing business and the hurdles she faced, including getting her Instagram account hacked. She emphasizes the importance of being authentic, creating engaging content, maintaining consistency, and building relationships with followers and fellow business owners.
More about Sarah:
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Sarah's PodcastIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
Are you struggling with communication in your business? Join us in this insightful conversation with Aisling O'Rourke, a seasoned communication coach and former news journalist, as we delve into the world of effective communication for businesses.
In this episode, Aisling emphasises the critical importance of crafting clear and consistent messages for businesses. She reveals practical tips and strategies for honing your communication skills, whether it's conveying your brand story, engaging with your audience, or fostering productive internal communication within your team.
But that's not all – Aisling introduces us to some cutting-edge productivity tools she relies on, including AI and Opus AI, that have revolutionised her workflow and enhanced her efficiency in managing communications tasks.
Enjoy! Whether you seek insights, stories, or the newest trends, I've got everything you need. Subscribe now for upcoming episodes and you're very welcome to share your thoughts with me!More about Aisling:
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Aisling’s PodcastFREE GIFT
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
In this podcast, I’m excited to share my key takeaways from my experience at the Social Media Marketing World 2024 conference. Join me as I delve into the dynamic world of social media marketing, exploring the evolving landscape shaped by artificial intelligence. We'll discuss practical strategies to navigate these changes, from leveraging storytelling to mastering content themes. Tune in to this episode and learn how your business can not only adapt but thrive in this new digital era.
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
If you want to get better at sales, you must tune into this episode of the Social Media Takeaway. My guest, Jennie Bellinger unravels the complexities of sales conversations, highlighting the power of listening and problem-solving over mere selling. Uncover the secrets of how to engage in meaningful dialogues with your customers, how to identify their needs and offer solutions that make a difference in their lives.
Here are great and important steps to follow:
1. Be Disciplined
2. Solve Problems
3. Art of Sales Conversation
4. Follow-Up
5. Permission-Based Selling
6. Sharing Stories
7. Understanding marketing and sales
8. Personal Connection and Trust
Packed with actionable tips, real-life examples, and Jennie's infectious enthusiasm, this episode is a must for anyone eager to get better at sales. Join us for an episode that could redefine your path to success in direct sales.
Enjoy! Whether you seek insights, stories, or the newest trends, I've got everything you need. Subscribe now for upcoming episodes and you're very welcome to share your thoughts with me!
More about Jennie:
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Jennie's PodcastIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
If you want to get better at email marketing, tune into the latest episode of the Social Media Takeaway where I speak to Email Marketing and Copywriting expert, Kimberly Weitkamp.
There are so many great tips to takeaway in this episode including:
1️⃣ How to navigate the changes to email marketing that came into effect on the 1st of February
2️⃣ Common mistakes in email marketing and how to avoid them
3️⃣ What a welcome series is and how you can use them to build a relationship with new subscribers
4️⃣ How to turn subscribers into paying customers.
Enjoy! Whether you're looking for insights, stories, or the latest trends, I've got you covered. Subscribe now for future episodes and don't forget to let me know what you think!
More about Kimberly:
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Kimberly's PodcastFREE GIFT: https://theaudienceconverter.com/giveaway
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
In this episode, I dive into the multifaceted world of Anke Herrmann, a seasoned entrepreneur and tech expert. Anke is the Author of Taming the Tech Monster, host of multiple podcasts, and founder of Soul Touched by Dogs.
Discover how Anke leverages her background in software development to help coaches and experts amplify their online presence, enhance their authority through collaborative virtual events, and boost their revenue with strategic email marketing.
Anke demystifies the process of taming the tech monster, revealing her secrets to building a responsive and engaged email list and the critical role it plays in owning the communication channel with your audience, far beyond the volatile realms of social media.The conversation also unveils the power of mini-summits as a potent tool for email list building and networking.
Anke provides a step-by-step guide to organizing successful collaborative virtual events, from selecting hot topics that resonate with your audience to engaging with speakers and ensuring your event stands out in a crowded digital landscape.Listeners will gain invaluable insights into avoiding common pitfalls in email marketing and event planning, along with practical tips for nurturing and maintaining a vibrant community of followers. Whether you're a coach, consultant, or anyone looking to harness the power of online platforms to grow your business, this episode is packed with actionable advice and inspiring stories to propel you toward your goals.
Join me as Anke Herrmann illustrates how embracing your passions and pivoting with purpose can lead to unexpected and rewarding paths. This episode is not just a journey through the intersection of tech and canine advocacy but a testament to the transformative power of following your passion and the endless possibilities that arise when you dare to blend your interests and expertise.
More about Anke:
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FREE Gift: Mini Summit Magic
In this FREE video training you'll learn the keys to hosting a successful summit that grows the email list that grows your business:
🔥How to choose the right topic for your summit
🔥How to choose your speakers
🔥The tools and step-by-step process for running a smooth event
🔥The key to rocking your interviews
🔥How to make sure your summit will be good for businessIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
Interested in publishing a non-fiction book? If so, you won't want to miss the next episode, of "The Social Media Takeaway". My guest Orla Kelly from Orla Kelly Publishing takes us through the complete A to Z of book publishing.
Key Takeaways:
Overcome Challenges: How authors tackle common fears like imposter syndrome and negative feedback.Authenticity: Maintaining your voice is crucial and the role of AI tools in writing.Common Mistakes to AvoidSecret to Success: Hear about the vital role of an author's passion and visibility in a book's success.Practical Advice: Tips on the timeline and the advantages of a structured approach.You can find out more about Orla at: orlakellypublishing.com
Orla's free guide: UNLOCK BUSINESS SUCCESS WITH EXPERTLY PUBLISHED BOOKSIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA) -
In this episode of The Social Media Takeaway, I am joined by Ross Brand, Author of 100 Livestreaming & Digital Media Predictions Volume 4. We chat about the top 7 digital marketing themes for 2024 as predicted by the 113 contributors to his new book:
The Power of Live Streaming for Business Growth: Ross shares his journey from broadcasting to live streaming, highlighting how this medium can significantly expand your brand’s reach and create deeper connections with your audience.AI in Content Creation: Discover how AI is revolutionizing content production and management, and learn to strike the perfect balance between automation and authenticity.The Art of Content Repurposing: Ross reveals strategies for turning a single content piece into multiple formats across different platforms, ensuring a wider and more efficient reach.Rise of Short-Form Content and Micro-Influencers: Understand the growing impact of short-form content like TikToks and Reels, and why partnering with micro-influencers can be a game-changer for your brand.Building Community Over Followers: Learn why focusing on building a community around your brand can be more impactful than simply increasing follower count.The Importance of Authenticity in Digital Marketing: Ross emphasizes the necessity of maintaining your unique voice in a digital world dominated by AI and automation.Adapting to the Changing Digital Landscape: Gain insights into the importance of agility and flexibility in your digital marketing strategy to stay ahead in the rapidly evolving digital world.I always love catching up with Ross. This episode is packed full of practical advice, real-world examples, and actionable tips to help you navigate the complexities of digital marketing and live streaming. Whether you're a small business owner, a digital marketer, or just keen on staying ahead in the digital game, this episode is packed with valuable insights to elevate your digital marketing strategy in 2024.
And here's a link to where you can purchase, 100 Livestreaming & Digital Media Predictions Volume 4 - Buy it hereIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
And please connect on social media and let me know what you thought of this episode!
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Check out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)
