Episoder
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Join host Felix Bertram as he chats with Kelsey Maynard, a serial entrepreneur from Santa Rosa, California, who turned a one-room medspa into a million-dollar business in just her first year! Drawing from her extensive experienceâfrom running successful fitness studios to working in and eventually launching her own medspaâKelsey dives deep into the pitfalls of working with medspa service providers like Portrait and why patient-centered care matters more than ever in todayâs profit-driven world.
Discover why Kelsey believes these service providers "sound too good to be true"âand what you need to know before signing up.
Key Highlights:
The pros and cons of working with service provider Portrait. 9-11% revenue share, discounts on inventory costs, but whatâs the catch?Beyond the $3-4k entry fee, what other expenses should you plan for?How to protect your patient data and why you should be careful with service provider contractsOverpromised and underdeliveredâhow medspa service providers fall short in Kelsey's experienceKelseyâs #1 tipâhire an attorney to review every contract carefully and ensure your best interests are covered.Tips for transitioning out of a service provider agreement without losing your footingâand how to go solo with confidence.Felixâs Advice: Protect your patient data at all costs, invest in yourself, and continually improve your interpersonal skillsâyour medspa is a reflection of your personal brandKelseyâs passion for helping other providers become entrepreneurs and achieve their own financial growthâsheâs here to help!If youâre considering working with a medspa service provider or launching your own practice, this episode is packed with essential advice to help you navigate the risks and seize opportunities. Tune in and learn how to take control of your aesthetics career.
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In this episode, Felix Bertram sits down with Dr. Jake Sloane, a Cosmetic Doctor, and David Segal, an Aesthetic Entrepreneur, to uncover the incredible journey behind Inside Aestheticsâthe most successful podcast in the aesthetics industry.
Launching in 2019, Inside Aesthetics started as a passion project, covering wellness and nutrition before evolving into the go-to resource for aesthetic professionals. With over 250 episodes and a monthly listenership of 60,000 (with the US as their biggest market), Dr. Jake and David have turned their podcast into a platform that educates, inspires, and informs.
In this conversation, they share the secrets to their success and what it takes to create meaningful content that resonates with their audience of injectors and aesthetics enthusiasts. From building intimacy with their listeners to creating multiple revenue streams, their insights offer a masterclass in podcasting.
đïž Key Highlights:
Why they started Inside Aesthetics and how it evolved.The art of creating meaningful, educational, and relevant content.How storytelling and emotional engagement foster listener loyalty.The challenges of growing a podcast and analysing audience dataHow 6-8 hours of preparation, editing, and promotion go into each episodeThe importance of momentum and understanding your endgame in podcasting.Exploring different monetization strategies: Patreon, partnerships, consultancy, events.Their process for selecting topics and guestsThe growing trend of business education in aestheticsBalancing professional success with personal fulfilmentDr. Jake and David's dreams for the futureFollow Jake: https://www.instagram.com/drjakesloane/
Follow David: https://www.instagram.com/david_insideaesthetics/
Follow Inside Aesthetics: https://www.instagram.com/insideaestheticspodcast/
Follow Felix: https://www.instagram.com/drfelixbertram/
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Join host Felix Bertram as he sits down with Canadian aesthetic entrepreneurs and educators, Dan and Michele Julien, the dynamic duo behind Danesthetics Medical. Based in Ottawa, Canada, Dan and Michele have transformed their passion for aesthetics into a global online learning empire, amassing millions of views every month on YouTube and Patreon. Incredibly, their online ventures now generate more revenue than their clinic!
In this episode, the couple shares their journey to success and the pivotal moments that shaped their careers. From Dan's early drive to become a business owner to his unexpected entry into the world of aesthetics, this conversation is packed with insights and inspiration.
Episode highlights:
How Dan's childhood experiences and career as a Nurse Practitioner fuelled his courage to take risks.The story behind their YouTube successTips on being genuine and charismatic on cameraWorking together as a coupleYouTube vs Instagram vs TikTok vs PatreonI want to be the "Face of Canada"Choosing the "hard" path that offers the most rewardTransparent talks on revenue streams from their online platformsThe future of Danesthetics MedicaManaging the balance between online growth and the clinicHow AI could reshape the future of aestheticsFollow Dan: https://www.instagram.com/danestheticsmedical
Follow Michele: https://www.instagram.com/michele_julien
Follow Felix: https://www.instagram.com/drfelixbertram
Rich Dad, Poor Dad by Robert Kiyosaki: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194
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Join Felix Bertram for his latest in-depth conversation with Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record, the all-in-one EMR and practice management solution that powers over 9,000 locations and serves more than 1.5 million patients. Dr. Hall is also the Founder and CEO of Aesthetic Next, one of the largest and most successful conferences in the US, which in 2024 will host over 1,500 attendees across four action-packed days in Dallas, Texas.
In this episode, Dr. Hall shares her remarkable journey and expertise in the aesthetics industry, touching on everything from building a thriving software business to her resilience to building a major industry conference with a unique experience like no other.
Episode highlights include:
Tiphanyâs relentless work ethicHow weight loss trends are influencing consumer behaviorTiphanyâs top 5 essential tips for launching a successful medspaThe pros and cons of running a training instituteThe future for Key Opinion Leaders (KOLs) and why becoming one can give you a competitive edgeWhat Tiphany expects from conference speakersHow to build a strong ersonal brand in AestheticsAesthetic Next, from a visionary idea to a leading industry eventKey resources and logistical planning needed to run a large-scale conference successfullyWorking with Continuing Medical Education (CME)Critical factors for a successful industry conferenceWhat Tiphany believes Aesthetics will look like in the next 10-15 yearsFollow Tiphany Hall:
https://www.instagram.com/drtiphanyhall/
Follow Felix Bertram:
https://www.instagram.com/drfelixbertram/
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In this episode of AESTHETICS & BIZ, Felix picks up where he left off in 2018. On the verge of opening his flagship clinic, Felix conceived an ambitious idea: to create a luxurious dining space where his team could gather, connect, and maintain the unique, family-like culture as the business scaled. However, the road to realizing this vision was anything but smooth. With a six-month delay and an overspend of over 2 million CHF, Felix faced significant challenges.
In this captivating episode, discover how Felix navigated these obstacles and transformed a troubled start into an extraordinary success, culminating in the astonishing achievement of earning 2 Michelin stars in record time.
Episode highlights include:
The stark realization that scaling a business requires a different approach than running a single-location clinicKey structures Felix implemented for successful growth: Leadership strategies, KPIs, and a robust Reporting SystemThe inspiration behind Felix's innovative restaurant, âSkinâsâLessons learned from the pitfalls of renovating a historically listed buildingHow Felix managed budget overruns and timing crises during constructionThe challenging first months after Skinâs opened in July 2022The shocking moment when Skinâs was awarded 2 Michelin stars just four months laterHow record-breaking success can fuel even greater achievements -
In this episode, Felix tells the inspiring story of how he created the largest and fastest-growing clinic in Switzerland. Talking through the challenges he experienced in childhood and a life-changing accident to the pillars he deems most important to building a flourishing business, join Felix as he takes you on his journey to success and what he believes can help you grow in your professional and personal life.
Episode highlights include:
Felix's childhood and troubles at schoolThe importance of driving momentum through tiny resultsHow Felix fell into acting and working with a 2x Oscar winnerFelix's life-changing accident that led him to medicineBotox for pocket money at med schoolThe importance of stand-out branding in healthcareCreating an extraordinary customer experienceTaking time out for self-reflectionFollow Felix:
https://instagram.com/drfelixbertram
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âThe scariest thing is the word âsoloâ."
In this episode, Felix Bertram speaks with PA Jessica Cvetic, founder of Citrus Aesthetics in San Diego, CA, who talks through highs and lows of her first year opening and running her own medspa by herself.
If youâre thinking about opening your own practice or finding solo entrepreneurship a challenge, then listen to how Jessica navigated her first 12 months, and what helped Jessica through the sleepless nights and self-doubt to have a successful first year.
Episode highlights include:
The sacrifice and commitment to set up a solo medspaInvest in learning from Experts: âYou will be best⊠if you realise everything you donât knowâJessicaâs story of how she started in Aesthetics and what led her to open CitrusHer experience with Moxie (a business consultancy provider that helps owners open and grow medspas)The early challenges of having to manage all tasks with running your own businessJessicaâs 5 key steps to successfully open your own medspaBalancing targets with a patient-centric mindsetPros & cons of owning your own skincare brandImportance of applying value for your timeJessicaâs recommendation to be âcautiousâ â keep costs lowHer cash-flow in the first 12 monthsThe need for a support network of injectors around youJessicaâs purpose for the future: EducationThe positive impact of Joy and Meaningful Relationships on skin appearanceFollow Jessica:
https://www.instagram.com/citrus.aesthetics_
Follow Felix:
https://www.instagram.com/drfelixbertram
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Join Felix in this one-off solo episode as he takes us through his experience at the exclusive invite-only retreat to Necker Island hosted by Sir Richard Branson in May 2024.
Learn what makes Richard Branson such a successful and special entrepreneur, and the key things Felix wants to implement after spending 4 days with one of the world's most successful and high-profile entrepreneurs ever.
Episode highlights include:
Spirit of "Everything is Possible" - Felix's personal record swim to Mosquito IslandImportance of creating a company culture of connection, belonging and being heard"Don't work in the company, work outside the company". Being in a role that plays on your strengths as a leader, not in the day-to-day operationsWhat to expect on Necker Island - animals, colourful flowers, easy luxury and FUNImportance of small talk & remembering staff and patients' personal details"Do what you think is the right thing". Richard's deep commitment to making the world a better placeNurturing your employees and fast decision-making via the culture of the "cheeky start-up"How each day at the retreat was structuredLetters from influential global shakers casually hung up in the kitchen"Listen, don't talk". Richard's secret weapon - his notebook where he writes all his ideas that came from listening to people.Richard's Branding Genius. Naming his planes, creating an extraordinary personal experience when using his services"Small things are big things." Details count. (eg. Virgin Cruises sell packs of 3 socks in case one goes missing in the laundry... or that all the tables are built so you can dance on them)Virgin's Recruitment Application Process: The 3-minute video and the importance of putting candidates in every-day situations to see their real sideThe importance of asking the right questionsRichard's message for every human -
In this first episode of 2024, Dr. Felix Bertram welcomes Dr. Neha and Marko Sarcevic, co-founders of one of Europeâs leading clinics: ShapeBy based in Sweden. The married couple and business partners set up ShapeBy with a vision to modernize the aesthetic medicine industry by making treatments safe, natural, fulfilling and socially acceptable. With two locations in Stockholm and Gottenburg, they discuss with Felix how they looked to the tech industry to successfully implement their signature Boomerang subscription, resulting in increased patient loyalty and intention, whilst also creating a unique experience and community.
In this episode, Dr. Neha and Marko Sarcevic discuss topics such as:
Focus on the entire patient journey and create a comfortable and welcoming environment.Implementing a subscription model successfully to increase patient visits and loyaltyBuild personal connections with patients and tailor treatments to their individual needsEmphasize the importance of team alignment and effective recruiting processesThe human connection and building relationships with patients are crucial in the field of Adapting to new technologies is essential in aesthetic medicine, as professionals need to find new ways to provide their services and expertise.Follow ShapeBy: https://www.instagram.com/shapeby
Follow Felix: https://www.instagram.com/drfelixbertram
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Donât be afraid of competition â itâs actually helpful. Recognising how you can benefit from competition but also when to remove them from your radar.
In this new episode Dr. Felix sits down with Chelsey Brown in person to talk how these two key insights into competition have helped her successfully build her aesthetics business.
Chelsey Brown is the CEO of The Cosmetic Clinic; a Cosmetic Medicine Clinic business with 3 locations and 18 employees based in Ontario, Canada. With many degrees and years working as a nurse in plastic surgery under her belt, Chelsey moved into aesthetics determined to lead the movement of nurses owning their own businesses in cosmetic medicine in Canada and beyond.
In this episode, Chelsey and Felix topics, such as:
The aesthetics landscape in CanadaHow to recognise true competitionNiche vs full rangeRise of conglomerate chainsProximal or geographical marketingCompetitive pricingDanger of discountingImportance of brandingHow to work well with competitionFollow Chelsey: https://www.instagram.com/nursechelseythecosmeticclinic/
Follow Felix: https://www.instagram.com/drfelixbertram/
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Founder & CEO of The Spa Business Coach, Erin MacNeill, brings over 20 years of invaluable experience to this episode where her and Felix discuss many invaluable tips on how to start, grow and thrive in the aesthetics business world. Her experience turning luxury hotel spas around, recovering profitability and creating great teams pathed her way to becoming a consultant who now coaches MedSpa Owners to be CEOâs vs service providers who happen to have a business.
In this episode, Eric and Felix discuss topics, such as:
Erinâs experience in medical aestheticsGet to know your numbers â all the numbersKnowing when to make the leap to being your own bossImportance of a SWOT analysis before opening a new businessHow to really understand your competitionFinancial metrics and profit margins for different servicesCritical factors to consider when expandingErinâs recommended compensation models for new hiresImportance of KPIs and leadership structure when scaling your clinicInvesting in communication and interpersonal skills when going bigHow do you raise funds Erinâs advice on devicesFollow Erin:
https://www.instagram.com/thespabusinesscoach/
Follow Felix:
https://www.instagram.com/drfelixbertram/
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Patients come second, team lunches are the best money you will ever spend and how to uncover your âWhyâ AND your âJust Causeâ.
In this new episode, Dr. Felix Bertram sits down with Dr. Lonny Green in person to talk about how these three things and more can help you create a world-class aesthetics team.
Dr. Lonny Green is the Medical Director at RĂȘvĂ©e Aesthetics; a MedSpa in Richmond, Virginia. Previously a urology surgeon for two decades, Lonny moved into aesthetics 8 years ago and hasn't looked back. He now manages a team of 15 people at his practice and is known in the aesthetics community as @ninjainjector.
In this conversation, Lonny and Felix discuss topics, such as:
How critical it is to know your own âWhyâ and your Medspa's âWhyâWhat is a âJust Causeâ and why your Medspa absolutely must know it and live itWhat magic happens when your entire team believes in your âJust CauseâWhy and how great leaders don't direct, they inspire Lonny's hiring process , trusting your gut and a day with the team as a first stepThe steps to letting go of employeesFelix's interview question he uses to understand personality traitsLonny's secrets to creating a world-class teamWhy Felix doesn't close the clinic for team-building eventsThe culture change from family-style boutique medspa to multi-location clinic chainHow many seconds you have to make a first impressionWhy, as a leader, patients come second*Lonny's journey to being vulnerableFollow Lonny:
https://www.instagram.com/ninjainjector
Follow Felix:
https://www.instagram.com/drfelixbertram/
The Nordstrom Way by Robert Spector
https://www.amazon.com/Nordstrom-Way-Customer-Service-Excellence/dp/1118076672
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Dr. Nichola Conlon (BSc, MRes, PhD) is a pioneering molecular biologist specialising in cellular ageing and regenerative medicine. She is also the founder of Nuchido, a natural supplement that helps to increase the bodyâs production of NAD+. In this episode, Dr. Felix dives into the fascinating realm of the research in cellular ageing, distinguishing between lifespan and healthspan, and uncovering how making small changes in your own life can hold the key to living your last 20 years with strength and energy to do more. Dr. Conlon takes us through the profoundly ground-breaking treatments that will not only stop but also reverse ageing, tackling the symptoms of age-related issues, offering hope for a healthier, more resilient later part of life.
Topics covered in this episode:
What is ageing?The difference between lifespan and healthspanThe 12 Hallmarks of AgeingTools for testing and assessing biological ageBiohacking and reversing your biological age through change of lifestyle and dietImportance of NAD+ and how to naturally increase its productionGround-breaking research to slow ageing and improve healthspanHow regenerative medicine will play a part in aestheticsCompany for testing biological age:
Omnos: https://www.omnos.me
Follow Dr Nichola Conlon: https://www.instagram.com/drnicholaconlon/
Follow Felix: https://www.instagram.com/drfelixbertram/
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In this inspiring episode our host, Dr. Felix Bertram, sits down with Dr. Carissa Alinat, one of the partners of the Living Young Centre with soon four locations in the heart of Tampa Bay, Florida.
Carissa shares her remarkable journey from being a single mother facing the challenges of poverty to becoming a qualified and highly successful aesthetic injector and part owner of Living Young Centre. Join us as Carissa takes us through the transformative moments that shaped her career and outlook on life. Her story is a testament to the power of determination, resilience, and a relentless pursuit of one's dreams.
In this conversation, Carissa and Felix discuss topics such as:
How difficult circumstances and personal challenges in childhood can make you more resilientCarissaâs journey as a single mother while going through nursing school and becoming a doctorAdvice on how to balance your work and ambitions whilst having a young familyOvercoming imposter syndrome; offering valuable insights for those looking to enter the field of medical aestheticsFostering a positive work culture and retaining top injectorsDifferent approaches to team leadership and how to actively create a nurturing work environmentThe future of the Aesthetics IndustryFollow Carissa:
Instagram: https://www.instagram.com/tampa_aesthetic_injector/
Instagram Living Young Centre: https://www.instagram.com/livingyoungcenter (Theyâre hiring!)
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/
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Meet Dr. Talon Maningas, a triple board certified cosmetic surgeon and the visionary owner of Maningas Cosmetic Surgery who also has a MBA and as he likes to say - âreal world trainingâ. Together with Dr. Felix Bertram, they speak about the importance of running an aesthetics business as exactly that, a business. Discussing everything from mapping out your end goal, what success looks like to criteria for hiring employees and creating structures and systems so you can successfully lead the organisation whilst ensuring your patients still get the result and experience they were keeping coming back for.
Whether you're a seasoned practitioner or just starting out, this episode offers a masterclass in surgical entrepreneurship that you won't want to miss.
The fundamentals to starting an aesthetics business.What key traits will help you be successful in the long run.Mapping out what success looks like for you.The importance of creating an experience, not just a result.How to hire great employees who match your values.Devices: how and when to buy them.Time management and communication systems.Resources mentioned in this Episode:
7 Habits of Highly Effective People by Stephen R. Covey
Bigger Isn't Always Better: The New Mindset for Real Business Growth by Robert M. Tomasko
The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath & Dan Heath
Follow Talon:
Instagram: https://www.instagram.com/mcosmeticsurgery/
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/
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In this episode of Aesthetics & Biz, we dive into the world of Instagram with Rachel Jarrell, a board-certified NP aesthetic injector from Houston. With a staggering following of over 140k on Instagram, Rachel's Botox and filler tips, along with her educational videos, have captivated a diverse audience seeking easily understandable insights. Join us as we discuss the dynamic landscape of Instagram success, the clash with personal insecurities, and the power of authenticity.
In this episode, we explore key topics such as:
Coaches, Content, and Genuine Growth: The importance of choosing mentors and coaches with an authentic following, shedding light on the vitality of resonating content.
Embracing Inclusivity in the Instagram Arena: Despite Instagram's competitive nature, Rachel believes that there's ample room for individuals who bring value and individuality to the platform.
Crafting Captivating Content: Rachel discloses expert advice, advocating for consistency in fonts and colors, steering clear of excessive text, and harnessing the allure of concise Reels.
Nurturing Authenticity and Weathering Criticisms: Struggles with personal insecurities and criticisms are addressed head-on. We underline the importance of staying true to oneself and prioritizing personal growth amidst external judgments.
Follow Rachel:
Instagram: https://www.instagram.com/ms.glowtox/
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/
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Rick O'Neill is a highly accomplished digital marketing consultant in the medical aesthetics and pharma sectors. With over 20 years of experience, he is the founder of LTF digital agency working with dozens of owners of aesthetic clinics to maximise their online presence and marketing strategies. In this episode, Rick shares where the highest Return on Advertising Spend is today, emphasising how crucial is it to invest in Google Local as well as leverage the many AI tools available to bring in more clients, retain your base and stand out from competition.
In this episode, we explore key topics such as:
The importance of investing in Google Local. People using it are searching with intent and theyâre ready to act.The good & bad of IG: great for advertising because of the data on demographics & engaging with your current customers; but watch-out for investing too much due to messy algorithmThe key criteria and great tools for measuring digital activitiesThe dangers of prioritising being a KOL or trainer vs building your practice as an injectorMaximise AI to create content to stay ahead of the curveStaying disciplined and practising resilience to achieve your âblack beltâIf you enjoy listening to AESTHETICS & BIZ, please support us by rating and reviewing us.Pre-order Rickâs book âBlack Belt of Digital Marketingâ: https://blackbeltdigital.com/
Digital Marketing Help:
AnswerThePublic: https://answerthepublic.com/
dashthis: https://dashthis.com/
Follow Rick:
Instagram: https://www.instagram.com/rickoneillfrsa
LinkedIn: https://www.linkedin.com/in/looktouchfeel/
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/?hl=en
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Dr. Cara McDonald is an Australian Cosmetic Dermatologist and Director of Complete Skin Specialists Dermatology in Melbourne. Together, Felix and Cara share plenty of valuable insights on building trust, empathy, and communication with patients, as well as explore the intriguing realm of AI filters and the impact they have on consultations. Discover their expert advice on navigating this ever evolving landscape and learn how to respond thoughtfully when AI filters enter the conversation.
We'll be looking at topics like:
5 key soft skills that can enhance patient interactions and contribute to more effective outcomes.How to establish a personal connection with patients, fostering trust and loyalty for repeat visits.The impact of AI filters in the realm of Aesthetics & Beauty, and potential challenges they may present.Whether you're a healthcare professional or a patient, this episode offers practical advice and expert tips to improve healthcare experiences. Don't miss out on learning how consultation skills can revolutionize the dynamics between patients and practitioners.
Follow Cara:
Instagram: https://www.instagram.com/drcara_dermatologist/?hl=en
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/?hl=en
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Miranda Pearce is a marketing guru in the aesthetics industry, known for her innovative strategies and exceptional ability to captivate audiences. As the co-host of her own highly acclaimed podcast, Aesthetics Mastery, Miranda has built a loyal following and helped countless entrepreneurs reach success in their aesthetics careers.
In this conversation, she provides listeners with practical tips and actionable advice about the power of mindset around money; specifically:
Why it is important to acknowledge your behaviour and attitude to moneyHow to price your servicesHow to communicate your pricingTogether, Dr. Bertram and Miranda explore the power of a positive and growth-oriented mindset, and how it can transform one's approach to business and life. Miranda opens up about her own mindset journey and reveals the mindset shifts that have propelled her forward.
Whether you're an aspiring marketer in the aesthetics industry, own a medspa or clinic, or simply curious about the world of marketing and social media, this episode is packed with insights and inspiration. Tune in to unlock the power of a growth mindset, and discover the strategies needed to thrive in the fast-growing aesthetics industry.
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Join us in this engaging episode as we delve into the incredible journey of Dr. Christian Subbio, a highly acclaimed plastic surgeon based in Philadelphia and esteemed thought leader in the aesthetics industry. With over 15 years of education and training, Dr. Subbio brings a wealth of experience and expertise to the table but is perhaps best known for his controversial social media presence.
With nearly 150k followers on Instagram, Dr. Subbio has harnessed the digital realm to share his knowledge, connect with his audience, and make a lasting impact. On the way, however, he has also challenged companies and other surgeons and this has led to public controversies and a lot of discussion about the price of being true to yourself on a public platform.
Discover how his dedication to excellence and unwavering principles have shaped his career both on and off the grid, making him a prominent figure in the field.
Follow Christian:
Instagram: https://www.instagram.com/dr.subbio/?hl=en
Follow Felix:
Instagram: https://www.instagram.com/drfelixbertram/?hl=en
Instagram Help:
Masha Varnavski: https://www.instagram.com/masha.socialmedia/?hl=en
Videoleap: https://www.videoleapapp.com/
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