Episoder
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Deron Lundgren, Zone Retailer Aftersales Manager at Subaru of America, shares strategies for improving customer relationships and driving new business. He discusses techniques such as evaluating inbound calls, using role-playing for team coaching, and conducting clear communication with customers to enhance the service experience.
View the video podcast on YouTube
About Our Guest:
Deron Lundgren
Zone Retailer Aftersales Manager, Subaru of America
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social:
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Jay "Joern" Aebert, Master Technician, breaks down Advanced Driver Assistance Systems (ADAS)—simplifying everything from setting up ADAS in your shop and mastering the core knowledge needed to operate the technology, to creating the ideal space and environment for repairs.
View the video podcast on YouTube
About Our Guest:
Jay Aebert
Master Technician
Connect with Jay on LinkedIn
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social:
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Manglende episoder?
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David Boyes, President of Today’s Class, joins us to discuss how their company has made training more accessible for today’s technicians. Today’s Class focuses on the automotive aftermarket by creating personalized learning paths, adapting to ongoing industry advancements, and offering concise lessons that users can easily retain and build upon.
View the video podcast on YouTube
About Our Guest:
David Boyes,
President, Today’s Class
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social:
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From valet to Dealership Academy Instructor at the National Automobile Dealers Association (NADA), Jim O'Donnell joins us to discuss financial management in a dealership. He highlights how 40-60% of gross profit comes from the fixed ops department, but it rarely gets the attention it deserves. Jim emphasizes the importance of focusing on fixed ops and offers tips for communicating financial information to the team.
View the video podcast on YouTube
About Our Guest:
Jim O'Donnell
Dealership Academy Instructor, National Automobile Dealers Association (NADA)
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social:
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Mike Wiant, Regional Sales Representative at Shelby American, is a catalyst in the auto industry, driven by a passion for inspiring students and engaging with local schools. From initiating exciting events like, "Drive a Shelby to School Day" and “AutoBlast,” Mike is dedicated to getting students excited about careers in the auto profession. His efforts also support schools and help foster strong relationships between shops and schools.
View the video podcast on YouTube
About Our Guest:
Mike Wiant
Creator, AutoBlast
Regional Sales Representative, Shelby American
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social:
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As an ASE Master Automotive Technician, Robert Solei's positive attitude and happiness are contagious both in the shop and throughout this episode. He walks us through his career, highlighting his early years as an automotive technician, discussing a life-changing event that shaped his outlook today, and sharing his honest opinion on the flat rate pay system.
View the video podcast on YouTube
About Our Guest:
Robert Solei
ASE Master Automotive Technician
Connect with Robert on LinkedIn
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.Connect with us on social:
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Bruce Spencer, Owner of Walt Eger’s Service Center, shares his journey from corporate life to shop ownership. He emphasizes the importance of hiring a COO, living by the shop's values, fostering friendly competition among technicians, and maintaining the right level of profit transparency with his team.
View the video podcast on YouTube
About Our Guest:
Bruce Spencer
Owner, Walt Eger’s Service Center
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Derek Thompson, an ASE World Class Toyota Technician at Walser Toyota, walks us through how Walser has prioritized their technicians, the expansion of their new shop, and how Derek has maintained his most important tool—his body—throughout his years as a technician.
View the video podcast on YouTube
About Our Guest:
Derek Thompson
ASE World Class Toyota Technician, Walser Toyota
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Ryan Mack, Group Project Manager, walks us through 100 years of Milwaukee Tool—from the fresh beginnings in Wisconsin, to cordless tools getting the attention of technicians, to the massive brand loyalty Milwaukee Tool has built today. Ryan gives an inside look at the multinational company.
View the video podcast on YouTube
About Our Guest:
Ryan Mack
Group Project Manager, Milwaukee Tool
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Dara Goroff, Vice President of Planning & Industry Talent Programming at I-CAR, discusses findings from their recent collision technician survey and efforts to promote collision careers. Key takeaways include the importance of gathering anonymous staff feedback, listening to their needs, and being prepared to make changes based on their input.
View the video podcast on YouTube
About Our Guest:
Dara Goroff
Vice President of Planning & Industry Talent Programming, I-CAR
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Dave Johnson, President & CEO of the National Institute for Automotive Service Excellence (ASE) dives into all things ASE-related. Dave shares his personal journey, industry insights, and the critical challenges faced by automotive professionals today.
View the video podcast on YouTube
About Our Guest:
Dave Johnson
President & CEO, National Institute for Automotive Service Excellence (ASE)
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Anders Gustafson, Co-Founder of ShopLevers and former shop owner, breaks down technician compensation. He shares lessons learned from starting a new shop, including the importance of incentive plans, offering benefits like health insurance, and evaluating pay plans correctly.
View the video podcast on YouTube
About Our Guest:
Anders Gustafson
Co-Founder, ShopLevers
Follow Anders on LinkedIn
Sponsor:
Jasper Engines and Transmissions
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Danny Corwin from Harbor Freight Tools for Schools and Jay Abitz from Freedom High School discuss why shops, dealerships, manufacturers, and other businesses need to support skilled trades programs. They also dive into the struggles schools are facing, from budget cuts to a lack of administrative support.
View the video podcast on YouTube
About Our Guests:
Danny Corwin
Executive Director, Harbor Freight Tools for Schools
[email protected]
Jay Abitz
Automotive Instructor, Freedom High School
[email protected]
Sponsor:
Thermo King
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
John Spence, one of the top business experts in the world, author, CEO, and speaker, is back to offer key leadership and management advice. He covers the elements of a good culture, the importance of caring for your people, and the impact that keeping toxic high-performing people can have on your business.
View the video podcast on YouTube
About Our Guest:
John Spence
CEO, John Spence LLC
[email protected]
Sponsor:
Jasper Engines & Transmissions
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Matt Kerhin, Technology & Engineering Teacher at Hartford Union High School, joins us to talk about the huge teacher shortage in technical education—from the impact of retiring teachers to training the next generation and the costs of retaining teachers.
View the video podcast on YouTube
About Our Guest:
Matt Kerhin
Technology & Engineering Teacher, Hartford Union High School
[email protected]
Sponsor:
Thermo King
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Russ Green, Operations Officer at Machinery Advisors Consortium, expresses how top employers need good leaders to keep people happy. Understanding employees, proper career growth, and keeping up with the industry pace are key to nurturing future leaders.
View the video podcast on YouTube
About Our Guest:
Russ Green
Operations Officer, Machinery Advisors Consortium
[email protected]
Sponsor:
Jasper Engines & Transmissions
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Tanner Brandt, President of Autodiag Clinic, discusses the value of evaluating your technicians’ actual take-home income and the necessity of proper pay plans when assessing technician compensation. Tanner also dissects WrenchWay’s recent Technician Pay Survey and Technician Compensation Tool.
To see how much technicians are making in your area and to contribute your own data anonymously, visit wrenchway.com/pay.
View the video podcast on YouTube
About Our Guest:
Tanner Brandt
President, Autodiag Clinic
Follow Tanner on LinkedIn
Sponsor:
Fullbay
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
Jay Marrazzo, General Manager of AIM Group, LLC, brings a fresh perspective on how shops and dealerships can improve by thinking of different departments as having different cultures. He also gets candid and discusses our industry's shortcomings.
View the video podcast on YouTube
About Our Guest:
Jay Marrazzo
General Manager, AIM Group, LLC
[email protected]
Sponsor:
Sonic Tools
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
WrenchWay Co-Founders Jay Goninen and Mark Wilson dive into WrenchWay’s 2024 Technician Pay survey. The survey gathered data about pay and benefits from thousands of technicians across the country. WrenchWay processed the information and developed an evolving technician compensation tool available for free at wrenchway.com/pay.
Download the video webinar: https://wrenchway.com/events/technician-pay-survey-results/
Sponsor:
Jasper Engines & Transmissions
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
About Our Guest:
Mark Wilson
Co-Founder & CEO, WrenchWay
[email protected]
WrenchWay Resources:
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
Facebook Instagram Twitter LinkedIn YouTube TikTok -
George Arrants, Vice President at ASE Education Foundation, is back to clear up misconceptions about hiring employees under 18, discuss the shortage of teachers, and explore the impact that work-based learning can have on students.
View the video podcast on YouTube
About Our Guest:
George Arrants
Vice President, ASE Education Foundation
[email protected]
Sponsor:
Thermo King
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.Connect with us on social:
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