Episoder

  • Developer Relations bevezetƑ: hogyan marketingezz programozĂłknak (DevRel)

    Developer Relations bevezetƑ: hogyan marketingezz programozóknak (DevRel)

    · Content Cafe Podcast

    DevRel-rƑl szóló prezentációm audio verziója.

  • Dr. KĂĄdas PĂ©ter interjĂș | Content Cafe #35

    Dr. Kádas Péter interjú | Content Cafe #35

    · Content Cafe Podcast

    A legĂșjabb Content Cafe adĂĄs vendĂ©ge Dr. KĂĄdas PĂ©ter orvos, közgazdĂĄsz, Golden Blog DĂ­jat nyert szerzƑ, vĂĄllalkozĂł, a Traction Tribe Ă©s 7digits marketing ĂŒgynöksĂ©g alapĂ­tĂłja. A B2B marketingrƑl Ă©s annak magyarorszĂĄgi helyzetĂ©rƑl beszĂ©lgettĂŒnk.

    Az adĂĄs sorĂĄn emlĂ­tett linkek: 7digits blogja: https://7blog.hu/ 7academy: https://www.7academy.hu/

    Marketing automatizĂĄciĂł: https://www.activecampaign.com/ https://www.klaviyo.com/

    Reporting: https://databox.com https://datastudio.google.com

    Leadgen: https://paperform.co

    Outbound marketing:https://www.cognism.com/ https://www.zoominfo.com/

    KĂŒlföldi blogok: https://backlinko.com/blog https://a16z.com/ https://www.nickkolenda.com/

    Content Cafe Linkek:

    EMAIL â–ș [email protected] YOUTUBE â–ș https://www.youtube.com/watch?v=2abx9Ns1dp4ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t STITCHER â–ș https://www.stitcher.com/podcast/content-cafe GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s PLAYER.FM â–ș https://player.fm/series/content-cafe https://contentcafe.hu

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  • KözössĂ©gĂ©pĂ­tĂ©s szerepe B2B marketingben | Content Cafe #34

    Közösségépítés szerepe B2B marketingben | Content Cafe #34

    · Content Cafe Podcast

    SEO EBOOK â–ș https://www.contentcafe.hu/seo

    HA VAN KÉRDÉSED â–ș [email protected]

    YOUTUBE â–ș https://www.youtube.com/watch?v=IdcLSqvus-E&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    https://contentcafe.hu

  • B2B tech szövegĂ­rĂĄsban szerzett tapasztalataim | Content Cafe #33

    B2B tech szövegírásban szerzett tapasztalataim | Content Cafe #33

    · Content Cafe Podcast

    SEO EBOOK â–ș https://www.contentcafe.hu/seo

    HA VAN KÉRDÉSED â–ș [email protected]

    YOUTUBE â–ș https://www.youtube.com/watch?v=UZUwnvuKbHA&t=1136s&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    https://contentcafe.hu

  • MinƑsĂ©gi leadek generĂĄlĂĄsa (aka. mit csinĂĄlj, ha sz*r leadjeid vannak) | Content Cafe #32

    MinƑségi leadek generálása (aka. mit csinálj, ha sz*r leadjeid vannak) | Content Cafe #32

    · Content Cafe Podcast

    SEO EBOOK â–ș https://www.contentcafe.hu/seo

    HA VAN KÉRDÉSED â–ș [email protected]

    YOUTUBE â–ș https://www.youtube.com/watch?v=xbepxgRomEM&t=589s&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    https://contentcafe.hu

  • Organikus marketing: hogyan csĂĄbĂ­ts potenciĂĄlis ĂŒgyfeleket a weboldaladra ingyen | Content Cafe #31

    Organikus marketing: hogyan csábíts potenciális ügyfeleket a weboldaladra ingyen | Content Cafe #31

    · Content Cafe Podcast

    SEO EBOOK â–ș https://www.contentcafe.hu/seo

    HA VAN KÉRDÉSED â–ș [email protected]

    YOUTUBE â–ș https://www.youtube.com/watch?v=m9udYhOnCXo&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    https://contentcafe.hu

  • Egy tökĂ©letes tartalommarketing rendszer felĂ©pĂ­tĂ©se | Content Cafe #30

    Egy tökéletes tartalommarketing rendszer felépítése | Content Cafe #30

    · Content Cafe Podcast

    SEO EBOOK â–ș https://www.contentcafe.hu/seo

    HA VAN KÉRDÉSED â–ș [email protected]

    YOUTUBE â–ș https://www.youtube.com/watch?v=R-8B8KCMDtg&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    https://contentcafe.hu

  • Lead generĂĄlĂĄs webinar-alapĂș tölcsĂ©rrel | Content Cafe #29

    Lead generálás webinar-alapú tölcsérrel | Content Cafe #29

    · Content Cafe Podcast

    SEO EBOOK â–ș https://www.contentcafe.hu/seo

    HA VAN KÉRDÉSED â–ș [email protected]

    YOUTUBE â–ș https://www.youtube.com/watch?v=YaGZ3Fm01Zg&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    https://contentcafe.hu

  • Tartalommarketing funnel: Ă­gy szerezz ĂŒgyfeleket tartalommal | Content Cafe #28

    Tartalommarketing funnel: így szerezz ügyfeleket tartalommal | Content Cafe #28

    · Content Cafe Podcast

    HA VAN KÉRDÉSED â–ș [email protected]

    YOUTUBE â–ș https://www.youtube.com/watch?v=6jli5jMVHSM&feature=youtu.be

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    https://contentcafe.hu

  • A Marketing TölcsĂ©r: B2B-s, B2C-s Funnelek | Content Cafe #27

    A Marketing Tölcsér: B2B-s, B2C-s Funnelek | Content Cafe #27

    · Content Cafe Podcast

    A vĂĄsĂĄrlĂłi Ăștvonal - kĂŒlönösen B2B-ben - egy hosszadalmas folyamat. Egy marketing funnel kĂ©szĂ­tĂ©sĂ©vel ezt az egĂ©sz vĂĄsĂĄrlĂłi Ăștvonalat fel tudjuk osztani kisebb lĂ©pĂ©sekre, szakaszokra. Ezek a lĂ©pĂ©sek lĂ©nyegĂ©ben olyan cselekedeteket jelentenek, amelyeket a potenciĂĄlis ĂŒgyfĂ©lnek teljesĂ­tenie kell ahhoz, hogy megtörtĂ©njen a vĂĄsĂĄrlĂĄs. KonverziĂłnak nevezzĂŒk, ha a potenciĂĄlis ĂŒgyfĂ©l teljesĂ­ti valamelyik lĂ©pĂ©st, ami lehet akĂĄr egy ebook letöltĂ©se vagy egy email cĂ­m megadĂĄsa. A Content Cafe legĂșjabb adĂĄsĂĄban a marketinges tölcsĂ©rrƑl osztjuk meg a legfontosabb tudnivalĂłkat.

    YOUTUBE â–ș https://www.youtube.com/watch?v=bDRiLL2qAS0&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    PODCASTADDICT â–ș https://podcastaddict.com/podcast/3076891

    PODCASTREPUBLIC â–ș https://www.podcastrepublic.net/podcast/1498612201

    LISTENNOTES â–ș https://www.listennotes.com/podcasts/content-cafe-magyar-marketing-podcast-mMEo3hgZAWB/

    OVERCAST â–ș https://overcast.fm/itunes1498612201/content-cafe-magyar-marketing-podcast

    RATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

  • Hogyan GenerĂĄlj Engagementet: Linkedin, Social Selling, TartalomdisztribĂșciĂł | Content Cafe #26

    Hogyan Generálj Engagementet: Linkedin, Social Selling, Tartalomdisztribúció | Content Cafe #26

    · Content Cafe Podcast

    Azt mĂĄr tudjuk, hogy a tartalomgyĂĄrtĂĄs a marketinges kampĂĄnyok alappillĂ©re. De ugyanilyen fontos a tartalom megfelelƑ szĂ©tosztĂĄsa, disztribĂșciĂłja is. Hiszen hiĂĄba van minƑsĂ©gi content, ha az kevĂ©s emberhez jut csak el. Az egyes közössĂ©gi felĂŒletek jĂł szolgĂĄlatot tehetnek, hogy nĂ©pszerƱsĂ­tsĂ©k a tartalmainkat. Ugyanakkor nem mindegy, hogy melyik csatornĂĄn hogyan Ă©s mit kommunikĂĄlunk. Ennek okai többek között az organikus elĂ©rĂ©s kĂŒlönbözƑsĂ©ge a platformok között, valamint az eltĂ©rƑ cĂ©lközönsĂ©g. Ebben az adĂĄsban a social media platformokban rejlƑ potenciĂĄlokat mĂ©rlegeljĂŒk tartalomdisztribĂșciĂłs szempontbĂłl.

    YOUTUBE â–ș https://www.youtube.com/watch?v=GFMJGU-UF2g&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu

    POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    PODCASTADDICT â–ș https://podcastaddict.com/podcast/3076891

    PODCASTREPUBLIC â–ș https://www.podcastrepublic.net/podcast/1498612201

    LISTENNOTES â–ș https://www.listennotes.com/podcasts/content-cafe-magyar-marketing-podcast-mMEo3hgZAWB/

    OVERCAST â–ș https://overcast.fm/itunes1498612201/content-cafe-magyar-marketing-podcast

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

  • Startup KalandozĂĄsok az Ingatlanpiacon | Földi Dominik | Content Cafe #25

    Startup Kalandozások az Ingatlanpiacon | Földi Dominik | Content Cafe #25

    · Content Cafe Podcast

    A Content Cafe legĂșjabb adĂĄsĂĄnak vendĂ©ge Földi Dominik, a szegedi szĂ©khelyƱ Gyeek Club alapĂ­tĂłja Ă©s elnöke. Dominik Ă©rdeklƑdĂ©se a startup vĂĄllalkozĂĄsok irĂĄnt mĂĄr az egyetemi Ă©vek alatt megmutatkozott, amikor többed magĂĄval megalkotta a Topcozy nĂ©vre keresztelt albĂ©rletes platformot. EzutĂĄn következett a Tekrama, amely PropTech startupkĂ©nt az ingatlan ĂŒgyleteket könnyĂ­ti meg innovĂĄciĂłkkal. A beszĂ©lgetĂ©s sorĂĄn körĂŒljĂĄrjuk a startupok alapvetƑ kĂ©rdĂ©seit, mint pĂ©ldĂĄul az ĂŒzleti terv kidolgozĂĄsa vagy a befektetƑk keresĂ©se, illetve betekintĂŒnk az ingatlanpiacon uralkodĂł startupos trendekbe is.

    YOUTUBE â–ș https://www.youtube.com/watch?v=nqUjGJAzSaA&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu

    POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    PODCASTADDICT â–ș https://podcastaddict.com/podcast/3076891

    PODCASTREPUBLIC â–ș https://www.podcastrepublic.net/podcast/1498612201

    LISTENNOTES â–ș https://www.listennotes.com/podcasts/content-cafe-magyar-marketing-podcast-mMEo3hgZAWB/

    OVERCAST â–ș https://overcast.fm/itunes1498612201/content-cafe-magyar-marketing-podcast

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlV...

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

  • Affiliate Marketing: Van Értelme Az Affiliate Programnak B2B-ben? | Content Cafe #24

    Affiliate Marketing: Van Értelme Az Affiliate Programnak B2B-ben? | Content Cafe #24

    · Content Cafe Podcast

    Az affiliate marketing egy nĂ©pszerƱ ĂŒgyfĂ©lszerzƑ eszköz. Ennek keretĂ©n belĂŒl egy szemĂ©ly (affiliate) a sajĂĄt platformjain egy mĂĄsik cĂ©g termĂ©keit vagy szolgĂĄltatĂĄsait reklĂĄmozza egyedi URL-lel. Ha valaki ezen az URL-en keresztĂŒl regisztrĂĄl Ă©s vĂĄsĂĄrolja meg a termĂ©ket, akkor az affiliate partner jutalĂ©kot kap a bevĂ©telbƑl. Ugyanakkor az affiliate marketing egyĂĄltalĂĄn nem olyan könnyƱ, mint ahogy hangzik, Ă©s nem is feltĂ©tlenĂŒl Ă©ri meg minden iparĂĄgban. A Content Cafe legĂșjabb adĂĄsĂĄban az affiliate marketing tĂ©makörĂ©t jĂĄrjuk körĂŒl elsƑsorban B2B oldalrĂłl.

    YOUTUBE â–ș https://www.youtube.com/watch?v=Wa8lW8bxJNk&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu

    POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    PODCASTADDICT â–ș https://podcastaddict.com/podcast/3076891

    PODCASTREPUBLIC â–ș https://www.podcastrepublic.net/podcast/1498612201

    LISTENNOTES â–ș https://www.listennotes.com/podcasts/content-cafe-magyar-marketing-podcast-mMEo3hgZAWB/

    OVERCAST â–ș https://overcast.fm/itunes1498612201/content-cafe-magyar-marketing-podcast

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

  • SzövegĂ­rĂĄs: A Marketing KampĂĄnyok MozgatĂłrugĂłja | Content Cafe #23

    Szövegírás: A Marketing Kampányok Mozgatórugója | Content Cafe #23

    · Content Cafe Podcast

    A szövegĂ­rĂĄs minden marketing kampĂĄny vagy tevĂ©kenysĂ©g rĂ©sze. Az elmĂșlt Ă©vek megnövekedett tartalomkĂ­nĂĄlata miatt egyre fontosabb lett a szövegĂ­rĂłk szerepe. Az Ƒ dolguk, hogy minĂ©l jobb minƑsĂ©gƱ webes tartalmat kĂ©szĂ­tsenek. A szövegĂ­rĂĄsnak persze nem csak egy univerzĂĄlis fajtĂĄja lĂ©tezik. BeszĂ©lhetĂŒnk reklĂĄmszövegekrƑl, Ă©rtĂ©kesĂ­tĂ©si segĂ©dletekrƑl vagy akĂĄr keresƑoptimalizĂĄlt tartalomgyĂĄrtĂĄsrĂłl. Mindegyik tartalomtĂ­pus mĂĄs Ă©s mĂĄs kĂ©szsĂ©geket vesz igĂ©nybe. Ebben a videĂłban megbeszĂ©ljĂŒk, hogy szerintĂŒnk milyen egy jĂł szövegĂ­rĂł, Ă©s hogy milyen fajta szövegekkel kell megbirkĂłznia.

    YOUTUBE â–ș https://www.youtube.com/watch?v=4U36ZzZdJrg&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu

    POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    PODCASTADDICT â–ș https://podcastaddict.com/podcast/3076891

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

  • Content Operations: B2B Tartalommarketing Mesterfokon | Content Cafe #22

    Content Operations: B2B Tartalommarketing Mesterfokon | Content Cafe #22

    · Content Cafe Podcast

    A rendszeres tartalomgyĂĄrtĂĄs ma mĂĄr szinte az összes vĂĄllalkozĂĄsnak egy elengedhetetlen rĂ©sze. Ugyanakkor fontos, hogy ne vesszĂŒnk el, Ă©s legyen egy rendszere a tartalomgyĂĄrtĂĄsnak. Itt jön kĂ©pbe a content operations, ami a tartalomgyĂĄrtĂĄst egy könnyen ismĂ©telhetƑ folyamattĂĄ alakĂ­tja, hogy minĂ©l hatĂ©konyabban tudjuk csinĂĄlni. A tartalomgyĂĄrtĂł gĂ©pezet egyik fontos fogaskereke az evangelista, aki folyamatosan edukĂĄlja Ă©s tanĂ­tja a cĂ©lközönsĂ©get a szolgĂĄltatĂĄsrĂłl, amit eladnak. A Content Cafe legĂșjabb epizĂłdjĂĄban a content operations-rĂłl Ă©s az evangelistĂĄkrĂłl beszĂ©lgetĂŒnk.

    YOUTUBE â–ș https://www.youtube.com/watch?v=6gFYKCT6S9g&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu

    POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    PODCASTADDICT â–ș https://podcastaddict.com/podcast/3076891

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

  • PozicionĂĄlĂĄs (STP): A RĂ©spiacon Innen És TĂșl | Content Cafe #21

    Pozicionálás (STP): A Réspiacon Innen És Túl | Content Cafe #21

    · Content Cafe Podcast

    Az STP modell (segmentation, targeting, positioning) egy rĂ©gĂłta hasznĂĄlatos központi koncepciĂł a marketingben. Ezt a 3 lĂ©pcsƑs megközelĂ­tĂ©st elsƑsorban a piacra lĂ©pĂ©skor szoktĂĄk alkalmazni. Az STP modell ugyanis segĂ­t a marketingeseknek megfogalmazni Ă©s eljuttatni relevĂĄns ĂŒzeneteiket a szegmentĂĄlt cĂ©lközönsĂ©gnek. Az ideĂĄlis rĂ©spiac megcĂ©lzĂĄsĂĄval pedig sokkal sikeresebb lesz a marketing Ă©s ezĂĄltal maga a cĂ©g is. A Content Cafe legĂșjabb adĂĄsĂĄban az STP mĂłdszert Ă©s a rĂ©spiaci marketing gyakorlati megvalĂłsĂ­tĂĄsĂĄt jĂĄrjuk körĂŒl.

    YOUTUBE â–ș https://www.youtube.com/watch?v=M5J0Fn-jiYA

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu

    POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    PODCASTADDICT â–ș https://podcastaddict.com/podcast/3076891

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

  • B2B DöntĂ©shozatali Folyamat & Pipeline Marketing | Content Cafe #20

    B2B Döntéshozatali Folyamat & Pipeline Marketing | Content Cafe #20

    · Content Cafe Podcast

    Köztudott, hogy B2B-ben sokkal hosszabb a vĂĄsĂĄrlĂĄst megelƑzƑ döntĂ©shozatal, mint B2C-ben. Ez fƑkĂ©nt annak tudhatĂł be, hogy B2B-ben drĂĄgĂĄbb, összetettebb szolgĂĄltatĂĄsok közĂŒl kell vĂĄlasztani, amely vĂĄlasztĂĄs alapos megfontolĂĄst követel. Nagyon sok vĂĄllalkozĂĄs figyelmen kĂ­vĂŒl hagyja a döntĂ©shozatal korai fĂĄzisait, Ă©s kizĂĄrĂłlagosan sales központĂș marketinget csinĂĄl. A pipeline marketing segĂ­tsĂ©gĂ©vel azonban felkarolhatjuk az egĂ©sz döntĂ©shozatali folyamatot az elejĂ©tƑl a vĂ©gĂ©ig, hogy az egĂ©sz piacnak hatĂ©konyan tudjunk marketingezni. A Content Cafe legĂșjabb adĂĄsĂĄban a pipeline marketing elƑnyeirƑl Ă©s a B2B-s döntĂ©shozatali folyamatrĂłl osztjuk meg vĂ©lemĂ©nyĂŒnket.

    YOUTUBE â–ș https://www.youtube.com/watch?v=4k2sZgSHH_A&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu

    POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    PODCASTADDICT â–ș https://podcastaddict.com/podcast/3076891

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

  • Marketing Trendek B2B-ben: Mi VĂĄrhatĂł A KövetkezƑ Években? | Content Cafe #19

    Marketing Trendek B2B-ben: Mi Várható A KövetkezƑ Években? | Content Cafe #19

    · Content Cafe Podcast

    A vilĂĄg egyre gyorsulĂł vĂĄltozĂĄsĂĄhoz a marketing is folyamatosan igazodik, Ă­gy nem csoda, hogy a marketing trendek terĂ©n is Ășj szelek fĂșjnak. A Content Cafe legĂșjabb podcastjĂ©ben felmĂ©rjĂŒk a marketinges trendek jelenlegi ĂĄllĂĄsĂĄt Ă©s megvitatjuk, hogy szerintĂŒnk mire szĂĄmĂ­thatunk az elkövetkezƑ Ă©vekben. SzĂł lesz többek között az email marketing jelenĂ©rƑl, a keresƑoptimalizĂĄlĂĄs nehĂ©zsĂ©geirƑl, valamint a conversational marketing jövƑjĂ©rƑl.

    YOUTUBE â–ș https://www.youtube.com/watch?v=FFx1K4lW7hw

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu

    POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

  • Data-Driven Marketing - Avagy Mekkora ZsĂĄkutca Lehet Az AdatvezĂ©reltsĂ©g | Content Cafe #18

    Data-Driven Marketing - Avagy Mekkora Zsákutca Lehet Az Adatvezéreltség | Content Cafe #18

    · Content Cafe Podcast

    A Content Cafe legĂșjabb adĂĄsĂĄban a data-driven marketing a fƑtĂ©mĂĄnk. A marketing, mĂĄs iparĂĄgakhoz hasonlĂłan, a technolĂłgia fejlƑdĂ©sĂ©vel nagy vĂĄltozĂĄsokon esett ĂĄt. Az internet megjelenĂ©sĂ©vel megoldhatĂłvĂĄ vĂĄlt, hogy olyan adatokat mĂ©rjĂŒnk, amikre elƑtte nem volt lehetƑsĂ©g. A tradicionĂĄlis marketingben (plakĂĄt, rĂĄdiĂłreklĂĄm) az egyetlen visszajelzĂ©s az csak a bevĂ©tel volt. Ez mutatta meg, hogy mennyire volt sikeres az adott kampĂĄny. Az internet korĂĄban viszont az egyes lĂ©pĂ©seket is tudjuk mĂ©rni köztes mutatĂłkkal. Ebben a videĂłban az adatvezĂ©relt marketingrƑl, a köztes mutatĂłkrĂłl (KPI) Ă©s a tĂșlzott adatközpontĂșsĂĄg buktatĂłirĂłl beszĂ©lgetĂŒnk.

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu

    POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

  • Theranos, Herbalife & Go-to-market stratĂ©gia | Content Cafe #17

    Theranos, Herbalife & Go-to-market stratégia | Content Cafe #17

    · Content Cafe Podcast

    A Content Cafe legĂșjabb adĂĄsĂĄban a go-to-market stratĂ©giĂĄrĂłl beszĂ©lgetĂŒnk. A go-to-market jelentĂ©se piacra lĂ©pĂ©s. Ezt a stratĂ©giĂĄt hasznĂĄljuk akkor, amikor egy Ășj termĂ©ket vagy szolgĂĄltatĂĄst viszĂŒnk piacra az erƑforrĂĄsaink felhasznĂĄlĂĄsĂĄval. Itt meg kell hatĂĄroznunk a value propositiont Ă©s a unique selling pointot (USP). Ezek azok a tulajdonsĂĄgai a szolgĂĄltatĂĄsunknak, amelyekkel kitƱnĂŒnk a versenytĂĄrsak közĂŒl. EzenkĂ­vĂŒl a Theranos nevƱ cĂ©g szokatlan Ă©letĂștjĂĄt is körbejĂĄrjuk.

    YOUTUBE â–ș https://www.youtube.com/watch?v=8z7GVOn1lXk&ab_channel=ContentCafe

    ITUNES â–ș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu

    SPOTIFY â–ș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t

    STITCHER â–ș https://www.stitcher.com/podcast/content-cafe

    PODBEAN â–ș https://contentcafe.podbean.com

    GOOGLE PODCASTS â–ș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s

    CASTBOX â–ș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu POCKETCASTS â–ș https://pca.st/8colpt43

    TUNEIN â–ș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/

    IHEARTRADIO â–ș https://www.iheart.com/podcast/269-content-cafe-57855607/

    PLAYER.FM â–ș https://player.fm/series/content-cafe

    PODTAIL â–ș https://podtail.com/podcast/content-cafe/

    IRATKOZZ FEL â–ș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1

    INSTAGRAM â–ș https://www.instagram.com/_contentcafe

    Email â–ș [email protected]

    https://contentcafe.hu

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