Episodi
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DevRel-rĆl szĂłlĂł prezentĂĄciĂłm audio verziĂłja.
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A legĂșjabb Content Cafe adĂĄs vendĂ©ge Dr. KĂĄdas PĂ©ter orvos, közgazdĂĄsz, Golden Blog DĂjat nyert szerzĆ, vĂĄllalkozĂł, a Traction Tribe Ă©s 7digits marketing ĂŒgynöksĂ©g alapĂtĂłja. A B2B marketingrĆl Ă©s annak magyarorszĂĄgi helyzetĂ©rĆl beszĂ©lgettĂŒnk.
Az adĂĄs sorĂĄn emlĂtett linkek: 7digits blogja: https://7blog.hu/ 7academy: https://www.7academy.hu/
Marketing automatizĂĄciĂł: https://www.activecampaign.com/ https://www.klaviyo.com/
Reporting: https://databox.com https://datastudio.google.com
Leadgen: https://paperform.co
Outbound marketing:https://www.cognism.com/ https://www.zoominfo.com/
KĂŒlföldi blogok: https://backlinko.com/blog https://a16z.com/ https://www.nickkolenda.com/
Content Cafe Linkek:
EMAIL âș [email protected] YOUTUBE âș https://www.youtube.com/watch?v=2abx9Ns1dp4ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t STITCHER âș https://www.stitcher.com/podcast/content-cafe GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s PLAYER.FM âș https://player.fm/series/content-cafe https://contentcafe.hu
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Episodi mancanti?
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SEO EBOOK âș https://www.contentcafe.hu/seo
HA VAN KĂRDĂSED âș [email protected]
YOUTUBE âș https://www.youtube.com/watch?v=IdcLSqvus-E&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
PLAYER.FM âș https://player.fm/series/content-cafe
https://contentcafe.hu
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SEO EBOOK âș https://www.contentcafe.hu/seo
HA VAN KĂRDĂSED âș [email protected]
YOUTUBE âș https://www.youtube.com/watch?v=UZUwnvuKbHA&t=1136s&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
PLAYER.FM âș https://player.fm/series/content-cafe
https://contentcafe.hu
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SEO EBOOK âș https://www.contentcafe.hu/seo
HA VAN KĂRDĂSED âș [email protected]
YOUTUBE âș https://www.youtube.com/watch?v=xbepxgRomEM&t=589s&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
PLAYER.FM âș https://player.fm/series/content-cafe
https://contentcafe.hu
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SEO EBOOK âș https://www.contentcafe.hu/seo
HA VAN KĂRDĂSED âș [email protected]
YOUTUBE âș https://www.youtube.com/watch?v=m9udYhOnCXo&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
PLAYER.FM âș https://player.fm/series/content-cafe
https://contentcafe.hu
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SEO EBOOK âș https://www.contentcafe.hu/seo
HA VAN KĂRDĂSED âș [email protected]
YOUTUBE âș https://www.youtube.com/watch?v=R-8B8KCMDtg&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
PLAYER.FM âș https://player.fm/series/content-cafe
https://contentcafe.hu
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SEO EBOOK âș https://www.contentcafe.hu/seo
HA VAN KĂRDĂSED âș [email protected]
YOUTUBE âș https://www.youtube.com/watch?v=YaGZ3Fm01Zg&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
PLAYER.FM âș https://player.fm/series/content-cafe
https://contentcafe.hu
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HA VAN KĂRDĂSED âș [email protected]
YOUTUBE âș https://www.youtube.com/watch?v=6jli5jMVHSM&feature=youtu.be
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
PLAYER.FM âș https://player.fm/series/content-cafe
https://contentcafe.hu
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A vĂĄsĂĄrlĂłi Ăștvonal - kĂŒlönösen B2B-ben - egy hosszadalmas folyamat. Egy marketing funnel kĂ©szĂtĂ©sĂ©vel ezt az egĂ©sz vĂĄsĂĄrlĂłi Ăștvonalat fel tudjuk osztani kisebb lĂ©pĂ©sekre, szakaszokra. Ezek a lĂ©pĂ©sek lĂ©nyegĂ©ben olyan cselekedeteket jelentenek, amelyeket a potenciĂĄlis ĂŒgyfĂ©lnek teljesĂtenie kell ahhoz, hogy megtörtĂ©njen a vĂĄsĂĄrlĂĄs. KonverziĂłnak nevezzĂŒk, ha a potenciĂĄlis ĂŒgyfĂ©l teljesĂti valamelyik lĂ©pĂ©st, ami lehet akĂĄr egy ebook letöltĂ©se vagy egy email cĂm megadĂĄsa. A Content Cafe legĂșjabb adĂĄsĂĄban a marketinges tölcsĂ©rrĆl osztjuk meg a legfontosabb tudnivalĂłkat.
YOUTUBE âș https://www.youtube.com/watch?v=bDRiLL2qAS0&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
PODCASTADDICT âș https://podcastaddict.com/podcast/3076891
PODCASTREPUBLIC âș https://www.podcastrepublic.net/podcast/1498612201
LISTENNOTES âș https://www.listennotes.com/podcasts/content-cafe-magyar-marketing-podcast-mMEo3hgZAWB/
OVERCAST âș https://overcast.fm/itunes1498612201/content-cafe-magyar-marketing-podcast
RATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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Azt mĂĄr tudjuk, hogy a tartalomgyĂĄrtĂĄs a marketinges kampĂĄnyok alappillĂ©re. De ugyanilyen fontos a tartalom megfelelĆ szĂ©tosztĂĄsa, disztribĂșciĂłja is. Hiszen hiĂĄba van minĆsĂ©gi content, ha az kevĂ©s emberhez jut csak el. Az egyes közössĂ©gi felĂŒletek jĂł szolgĂĄlatot tehetnek, hogy nĂ©pszerƱsĂtsĂ©k a tartalmainkat. Ugyanakkor nem mindegy, hogy melyik csatornĂĄn hogyan Ă©s mit kommunikĂĄlunk. Ennek okai többek között az organikus elĂ©rĂ©s kĂŒlönbözĆsĂ©ge a platformok között, valamint az eltĂ©rĆ cĂ©lközönsĂ©g. Ebben az adĂĄsban a social media platformokban rejlĆ potenciĂĄlokat mĂ©rlegeljĂŒk tartalomdisztribĂșciĂłs szempontbĂłl.
YOUTUBE âș https://www.youtube.com/watch?v=GFMJGU-UF2g&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
PODCASTADDICT âș https://podcastaddict.com/podcast/3076891
PODCASTREPUBLIC âș https://www.podcastrepublic.net/podcast/1498612201
LISTENNOTES âș https://www.listennotes.com/podcasts/content-cafe-magyar-marketing-podcast-mMEo3hgZAWB/
OVERCAST âș https://overcast.fm/itunes1498612201/content-cafe-magyar-marketing-podcast
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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A Content Cafe legĂșjabb adĂĄsĂĄnak vendĂ©ge Földi Dominik, a szegedi szĂ©khelyƱ Gyeek Club alapĂtĂłja Ă©s elnöke. Dominik Ă©rdeklĆdĂ©se a startup vĂĄllalkozĂĄsok irĂĄnt mĂĄr az egyetemi Ă©vek alatt megmutatkozott, amikor többed magĂĄval megalkotta a Topcozy nĂ©vre keresztelt albĂ©rletes platformot. EzutĂĄn következett a Tekrama, amely PropTech startupkĂ©nt az ingatlan ĂŒgyleteket könnyĂti meg innovĂĄciĂłkkal. A beszĂ©lgetĂ©s sorĂĄn körĂŒljĂĄrjuk a startupok alapvetĆ kĂ©rdĂ©seit, mint pĂ©ldĂĄul az ĂŒzleti terv kidolgozĂĄsa vagy a befektetĆk keresĂ©se, illetve betekintĂŒnk az ingatlanpiacon uralkodĂł startupos trendekbe is.
YOUTUBE âș https://www.youtube.com/watch?v=nqUjGJAzSaA&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
PODCASTADDICT âș https://podcastaddict.com/podcast/3076891
PODCASTREPUBLIC âș https://www.podcastrepublic.net/podcast/1498612201
LISTENNOTES âș https://www.listennotes.com/podcasts/content-cafe-magyar-marketing-podcast-mMEo3hgZAWB/
OVERCAST âș https://overcast.fm/itunes1498612201/content-cafe-magyar-marketing-podcast
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlV...
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
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Az affiliate marketing egy nĂ©pszerƱ ĂŒgyfĂ©lszerzĆ eszköz. Ennek keretĂ©n belĂŒl egy szemĂ©ly (affiliate) a sajĂĄt platformjain egy mĂĄsik cĂ©g termĂ©keit vagy szolgĂĄltatĂĄsait reklĂĄmozza egyedi URL-lel. Ha valaki ezen az URL-en keresztĂŒl regisztrĂĄl Ă©s vĂĄsĂĄrolja meg a termĂ©ket, akkor az affiliate partner jutalĂ©kot kap a bevĂ©telbĆl. Ugyanakkor az affiliate marketing egyĂĄltalĂĄn nem olyan könnyƱ, mint ahogy hangzik, Ă©s nem is feltĂ©tlenĂŒl Ă©ri meg minden iparĂĄgban. A Content Cafe legĂșjabb adĂĄsĂĄban az affiliate marketing tĂ©makörĂ©t jĂĄrjuk körĂŒl elsĆsorban B2B oldalrĂłl.
YOUTUBE âș https://www.youtube.com/watch?v=Wa8lW8bxJNk&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
PODCASTADDICT âș https://podcastaddict.com/podcast/3076891
PODCASTREPUBLIC âș https://www.podcastrepublic.net/podcast/1498612201
LISTENNOTES âș https://www.listennotes.com/podcasts/content-cafe-magyar-marketing-podcast-mMEo3hgZAWB/
OVERCAST âș https://overcast.fm/itunes1498612201/content-cafe-magyar-marketing-podcast
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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A szövegĂrĂĄs minden marketing kampĂĄny vagy tevĂ©kenysĂ©g rĂ©sze. Az elmĂșlt Ă©vek megnövekedett tartalomkĂnĂĄlata miatt egyre fontosabb lett a szövegĂrĂłk szerepe. Az Ć dolguk, hogy minĂ©l jobb minĆsĂ©gƱ webes tartalmat kĂ©szĂtsenek. A szövegĂrĂĄsnak persze nem csak egy univerzĂĄlis fajtĂĄja lĂ©tezik. BeszĂ©lhetĂŒnk reklĂĄmszövegekrĆl, Ă©rtĂ©kesĂtĂ©si segĂ©dletekrĆl vagy akĂĄr keresĆoptimalizĂĄlt tartalomgyĂĄrtĂĄsrĂłl. Mindegyik tartalomtĂpus mĂĄs Ă©s mĂĄs kĂ©szsĂ©geket vesz igĂ©nybe. Ebben a videĂłban megbeszĂ©ljĂŒk, hogy szerintĂŒnk milyen egy jĂł szövegĂrĂł, Ă©s hogy milyen fajta szövegekkel kell megbirkĂłznia.
YOUTUBE âș https://www.youtube.com/watch?v=4U36ZzZdJrg&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
PODCASTADDICT âș https://podcastaddict.com/podcast/3076891
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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A rendszeres tartalomgyĂĄrtĂĄs ma mĂĄr szinte az összes vĂĄllalkozĂĄsnak egy elengedhetetlen rĂ©sze. Ugyanakkor fontos, hogy ne vesszĂŒnk el, Ă©s legyen egy rendszere a tartalomgyĂĄrtĂĄsnak. Itt jön kĂ©pbe a content operations, ami a tartalomgyĂĄrtĂĄst egy könnyen ismĂ©telhetĆ folyamattĂĄ alakĂtja, hogy minĂ©l hatĂ©konyabban tudjuk csinĂĄlni. A tartalomgyĂĄrtĂł gĂ©pezet egyik fontos fogaskereke az evangelista, aki folyamatosan edukĂĄlja Ă©s tanĂtja a cĂ©lközönsĂ©get a szolgĂĄltatĂĄsrĂłl, amit eladnak. A Content Cafe legĂșjabb epizĂłdjĂĄban a content operations-rĂłl Ă©s az evangelistĂĄkrĂłl beszĂ©lgetĂŒnk.
YOUTUBE âș https://www.youtube.com/watch?v=6gFYKCT6S9g&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
PODCASTADDICT âș https://podcastaddict.com/podcast/3076891
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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Az STP modell (segmentation, targeting, positioning) egy rĂ©gĂłta hasznĂĄlatos központi koncepciĂł a marketingben. Ezt a 3 lĂ©pcsĆs megközelĂtĂ©st elsĆsorban a piacra lĂ©pĂ©skor szoktĂĄk alkalmazni. Az STP modell ugyanis segĂt a marketingeseknek megfogalmazni Ă©s eljuttatni relevĂĄns ĂŒzeneteiket a szegmentĂĄlt cĂ©lközönsĂ©gnek. Az ideĂĄlis rĂ©spiac megcĂ©lzĂĄsĂĄval pedig sokkal sikeresebb lesz a marketing Ă©s ezĂĄltal maga a cĂ©g is. A Content Cafe legĂșjabb adĂĄsĂĄban az STP mĂłdszert Ă©s a rĂ©spiaci marketing gyakorlati megvalĂłsĂtĂĄsĂĄt jĂĄrjuk körĂŒl.
YOUTUBE âș https://www.youtube.com/watch?v=M5J0Fn-jiYA
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
PODCASTADDICT âș https://podcastaddict.com/podcast/3076891
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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Köztudott, hogy B2B-ben sokkal hosszabb a vĂĄsĂĄrlĂĄst megelĆzĆ döntĂ©shozatal, mint B2C-ben. Ez fĆkĂ©nt annak tudhatĂł be, hogy B2B-ben drĂĄgĂĄbb, összetettebb szolgĂĄltatĂĄsok közĂŒl kell vĂĄlasztani, amely vĂĄlasztĂĄs alapos megfontolĂĄst követel. Nagyon sok vĂĄllalkozĂĄs figyelmen kĂvĂŒl hagyja a döntĂ©shozatal korai fĂĄzisait, Ă©s kizĂĄrĂłlagosan sales központĂș marketinget csinĂĄl. A pipeline marketing segĂtsĂ©gĂ©vel azonban felkarolhatjuk az egĂ©sz döntĂ©shozatali folyamatot az elejĂ©tĆl a vĂ©gĂ©ig, hogy az egĂ©sz piacnak hatĂ©konyan tudjunk marketingezni. A Content Cafe legĂșjabb adĂĄsĂĄban a pipeline marketing elĆnyeirĆl Ă©s a B2B-s döntĂ©shozatali folyamatrĂłl osztjuk meg vĂ©lemĂ©nyĂŒnket.
YOUTUBE âș https://www.youtube.com/watch?v=4k2sZgSHH_A&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
PODCASTADDICT âș https://podcastaddict.com/podcast/3076891
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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A vilĂĄg egyre gyorsulĂł vĂĄltozĂĄsĂĄhoz a marketing is folyamatosan igazodik, Ăgy nem csoda, hogy a marketing trendek terĂ©n is Ășj szelek fĂșjnak. A Content Cafe legĂșjabb podcastjĂ©ben felmĂ©rjĂŒk a marketinges trendek jelenlegi ĂĄllĂĄsĂĄt Ă©s megvitatjuk, hogy szerintĂŒnk mire szĂĄmĂthatunk az elkövetkezĆ Ă©vekben. SzĂł lesz többek között az email marketing jelenĂ©rĆl, a keresĆoptimalizĂĄlĂĄs nehĂ©zsĂ©geirĆl, valamint a conversational marketing jövĆjĂ©rĆl.
YOUTUBE âș https://www.youtube.com/watch?v=FFx1K4lW7hw
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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A Content Cafe legĂșjabb adĂĄsĂĄban a data-driven marketing a fĆtĂ©mĂĄnk. A marketing, mĂĄs iparĂĄgakhoz hasonlĂłan, a technolĂłgia fejlĆdĂ©sĂ©vel nagy vĂĄltozĂĄsokon esett ĂĄt. Az internet megjelenĂ©sĂ©vel megoldhatĂłvĂĄ vĂĄlt, hogy olyan adatokat mĂ©rjĂŒnk, amikre elĆtte nem volt lehetĆsĂ©g. A tradicionĂĄlis marketingben (plakĂĄt, rĂĄdiĂłreklĂĄm) az egyetlen visszajelzĂ©s az csak a bevĂ©tel volt. Ez mutatta meg, hogy mennyire volt sikeres az adott kampĂĄny. Az internet korĂĄban viszont az egyes lĂ©pĂ©seket is tudjuk mĂ©rni köztes mutatĂłkkal. Ebben a videĂłban az adatvezĂ©relt marketingrĆl, a köztes mutatĂłkrĂłl (KPI) Ă©s a tĂșlzott adatközpontĂșsĂĄg buktatĂłirĂłl beszĂ©lgetĂŒnk.
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu
POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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A Content Cafe legĂșjabb adĂĄsĂĄban a go-to-market stratĂ©giĂĄrĂłl beszĂ©lgetĂŒnk. A go-to-market jelentĂ©se piacra lĂ©pĂ©s. Ezt a stratĂ©giĂĄt hasznĂĄljuk akkor, amikor egy Ășj termĂ©ket vagy szolgĂĄltatĂĄst viszĂŒnk piacra az erĆforrĂĄsaink felhasznĂĄlĂĄsĂĄval. Itt meg kell hatĂĄroznunk a value propositiont Ă©s a unique selling pointot (USP). Ezek azok a tulajdonsĂĄgai a szolgĂĄltatĂĄsunknak, amelyekkel kitƱnĂŒnk a versenytĂĄrsak közĂŒl. EzenkĂvĂŒl a Theranos nevƱ cĂ©g szokatlan Ă©letĂștjĂĄt is körbejĂĄrjuk.
YOUTUBE âș https://www.youtube.com/watch?v=8z7GVOn1lXk&ab_channel=ContentCafe
ITUNES âș https://podcasts.apple.com/hu/podcast/content-cafe/id1498612201?l=hu
SPOTIFY âș https://open.spotify.com/show/5CiN9F2pQBL2BiPafN2o1t
STITCHER âș https://www.stitcher.com/podcast/content-cafe
PODBEAN âș https://contentcafe.podbean.com
GOOGLE PODCASTS âș https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbnRlbnRjYWZlL2ZlZWQueG1s
CASTBOX âș https://castbox.fm/channel/Content-Cafe-id2625024?country=hu POCKETCASTS âș https://pca.st/8colpt43
TUNEIN âș https://tunein.com/podcasts/Business--Economics-Podcasts/Content-Cafe-p1293668/
IHEARTRADIO âș https://www.iheart.com/podcast/269-content-cafe-57855607/
PLAYER.FM âș https://player.fm/series/content-cafe
PODTAIL âș https://podtail.com/podcast/content-cafe/
IRATKOZZ FEL âș https://www.youtube.com/channel/UCRlVjYsuGD3PM_5ZbKhyoCw?sub_confirmation=1
INSTAGRAM âș https://www.instagram.com/_contentcafe
Email âș [email protected]
https://contentcafe.hu
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