Episoder
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Many coaches overcomplicate their workāwhether itās their online courses, their systems, or especially their messaging. The truth is, when your messaging is unclear or overly complex, your audience will quickly tune out. In this weekās replay episode, I sat down with Donald Miller, a master at simplifying messaging and a household name in the expert business space. Together, we dive into actionable strategies that will help you cut through the noise and deliver a message that sticks.
Hereās what youāll learn:
How to simplify your messaging into a clear and powerful tagline so you own a problem and become the go-to solution.
3 mental shifts Donald made that propelled him to become one of the most respected leaders in the expert business.
3 practical hacks to get out of a tight spot, whether itās cash flow issues or other business challenges.
And much more! Donāt miss this episode!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode247
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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As coaches, the way we approach our business & personal growth has a profound impact on the direction we take. Because of that I thought it was necessary and important to dedicate an entire episode on reflection and goal-setting to prepare for an incredible 2025. From choosing your word of the year to acknowledging both wins and challenges from the past year, we explore how to harness momentum and leverage for growth. You'll learn how to reflect on your successes, tackle fears holding you back, and answer questions that will set you up for success in 2025. Tune in!
Hereās a sneak peak of a few questions:
If you were to make 2025 the best year you ever had, what would need to happen for that to occur?
Whatās the one project you know you need to do but havenāt yet because of fear?
What parts of you must come out even more in the next 12 months to allow yourself to be the fully expressed version of yourself?
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
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Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode246
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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As promised, here is part 2 of the big business lessons we learned after reflecting back on 2024. While part 1 covered the first 3 lessons, part 2 dives deep into the final 6 lessons we learned. We cover topics that are responsible for up to 50% of our business to how to make sure your business and you are growing WITH your partner/spouse so that there are no unnecessary conflicts that might hinder your and your businessā growth. Make sure you tune into this one as we jump immediately into Lesson 4.
Pre-order Sarahās new book āTurn Down The Noiseā with special limited bonuses:
https://sarahboyd.co/turn-down-the-noise
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode245
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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As a coach and expert, thereās going to be a ton of ālessons learnedā along the way. The sooner you can recognize them the better. But oftentimes there are bigger picture lessons that require a bigger lens to really understand them. Thatās why at the end of each year, my business partner (who happens to be my wife) and I always take time to reflect on the past year. We look back at what worked and what didnāt work. As well as the lessons learned. Thatās what I want to share with you today during part 1 or this 2 part series - Business lessons from this past year. Sarah & I go over the first 3 lessons during this episode. Donāt miss this!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode244
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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Have you ever noticed that during some seasons in your business everything seems to happen easily with little resistance. You easily scale your business to the next level and you're attracting the right person or the right thing exactly when you need it? And then other times it feels so challenging that you want to quit? This my friends is the difference between having momentum and not having it. In order to get momentum, you need to first have a momentum mindset. Iāve laid out 3 simple but powerful strategies during this episode that will help you cultivate momentum with ease. Tune in!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode243
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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As coaches we are always looking at ways to enhance the customer experience. One of the easiest ways to do this is by adding a physical product into the mix. This could be one that they asked for by adding it to their cart via an order bump or it can be one that comes to them completely unexpectedly. Both versions work extremely well at enhancing their experience. In an effort to really help you with the implementation of this, I brought āProduct Bossā Jacqueline Snyder on to the podcast to give you a bunch of examples and ways to bring them to life for you business & your customers. Tune in!
Jacquelineās podcast: theproductboss.com/podcast
Jacquelineās instagram: @theproductboss
Jacquelineās course: ayearofcontent.com
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode242
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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A down market is one of the scariest things for most coaches. But have you ever noticed that there are some coaches that seem to never skip a beat while others struggle or disappear completely? Thatās because some coaches have some safeguards in place that allow them to never really have to worry about down turns. They may have their own strategies, but I can share with you the 3 big ones that have allowed our top line revenue to continually climb while others hit the panic button. Make sure you tune into this episode where I share 3 big strategies with you.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode241
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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If youāve been to any number of live events, youāve certainly sat through your fair share of āblahā presentations and phenomenal ones. I can almost guarantee that the ones that didnāt pique your interest or capture your attention were by speakers that had little to no stage presence. For coaches, stage presence is crucial. It doesnāt matter if you're presenting on a virtual stage or a live stage. Both require stage presence in order to get the most out of your presentation. The question then lies in how does one exude this stage presence? I share all of that during this episode of The Expert Edge. Make sure you tune in!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode240
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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Every coach knows they need leads and sales. That is obvious. Whatās not obvious and agreed upon for the most part is where to go about getting those leads and sales. For my money (literally) nothing compares to Facebook paid ads. Organic is nice, but too slow for my liking. I like to know that results and sales are going to pore in almost the second I start a new ad. So how do we crush it with Facebook ads while others are saying itās ādeadā. Tune in to this episode where I discuss everything Facebook Ads with Ads expert Tara Zirker!
Follow Tara here: @tarazirker
Successful ads accelerator program: http://colinboyd.co/tara
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode239
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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Everybody has their own definition of success. Some may be monetary, while others may be physical, spiritual, emotional, relational, etcā¦ And your definition may change as time goes on. Itās a fluid definition. Whatās important is that you know which metric determines your success for that particular season you are in. During this episode I share with you exactly how to make sure that you're acting congruently with your success metric for that particular season. This goes a long way towards creating ease and happiness in life & business. Make sure you tune in!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode238
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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The amount of influence you have as a coach or expert is directly proportional to how much you make and how large of an impact you have. I can attest to this as well. As my influence expanded so many doors started to open. So naturally it seems like a good thing we should continuously try to increase, right? But how do we go about doing that? I dedicated this whole episode to the 3 big ways you can expand your influence to earn and impact more.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode237
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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Growing your Instagram following can be maddening at times. One day you think you have it all figured out, adding hundreds maybe even thousands of followers. The next day you add zilch. But in order to get out of that cycle, you need to know how to do data analysis and market research for your particular niche. Once you figure that out, you can always stay on top of āwhatās working nowā. In order to get a grasp on how to go about this whole market research thing, I brought a student of mine on who happens to be one of the best at growing an instagram account. Her name is Evita and sheās going to blow your mind once you listen to this episode. Tune in!
Free Course To Get More Clients From Instagram: https://www.evitasocial.com/igviralcode
Instagram: Evita_Social
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode236
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
https://colinboyd.co/optima
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Itās not how you show up, itās how you finish. This is especially so when it comes to your business. Finishing this year strong, will naturally lead into starting the new year off strong. Itās a massive momentum catalyst for the coming new year. But wanting to finish the year strong and actually finishing the year strong are two totally different things. So in an effort to make sure the latter comes to fruition, I put together this episode which is all about tips and strategies that you can start using right now to make sure you finish the year strong!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode235
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi
https://colinboyd.co/kajabi
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Itās often said that half the battle is just showing up. This phrase doesnāt mean you just show up once and thatās it. Itās alluding to the fact you must show up consistently. This is where most coaches fall short. They show up here or there or maybe sometimes for long stretches but ultimately they let life or their limiting beliefs get in the way. During this episode, I brought my friend and personal development expert, Melissa Ambrosini on to talk all about how she broke her limiting beliefs and ultimately built a massive business because of it. Tune in!
Melissaās Instagram: @melissambrosini
Website: MelissaAmbrosini.com
Free strategy call: SheLaunch.com
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode234
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi
https://colinboyd.co/kajabi
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The entrepreneurial journey is paved with challenge after challenge. If youāve been a business owner for any amount of time then you know this isnāt a secret. One week youāre riding high and the next week you get slapped with another roadblock. The secret to overcoming these roadblocks is a relatively simple one. And once you start to apply it youāll notice these roadblocks get smaller and smaller in intensity. The secret is expansion and itās what I dive deeper into during this episode. I share with you my 3 pillars of expansion that have always taken my business from stagnation to growth. Tune in!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode233
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi
https://colinboyd.co/kajabi
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There are so many pros to firing your boss and becoming an entrepreneur. But in order to succeed as a coach and in business, you need to keep the pedal to the medal and be productive. Unlike life as an employee, there isnāt a lot of room for procrastination. Your success is directly tied to how productive you are. So in an effort to make sure you stray away from the path of procrastination and stay on the path of productivity, I recorded this podcast on my favorite productivity hacks that I use every day in my business. These hacks completely transformed my business and if applied theyāll transform yours too.
My Daily Output Booster Free Download: Dailyoutputbooster.com
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode232
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi
https://colinboyd.co/kajabi
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Every business has its ups and downs. The coaching industry is no different. We all go through our seasons of positive cash flow and negative cash flow. There are no unicorns out there that never have a rough stretch. Even those businesses that seem to effortlessly scale year after year had their fair share of struggles early on - I can guarantee that. In this episode I share 3 strategies that I would use today if my business was in a rut and I needed to kickstart cash flow. Make sure you check this out!
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode231
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi
https://colinboyd.co/kajabi
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7 figures seems to be the holy grail of financial dreams for every coach out there. It certainly was a big goal of mine, especially after I reached a few smaller milestones. Now while most coaches share this dream in common, the path that they all take to get there can vary significantly. But what is similar in most cases is the foundational levels youāll go through to reach that goal. I broke down 6 levels that I and many coaches go through in order to reach the 7 figure dream. Tune in now and start your journey to a million dollar coaching business.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode230
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi
https://colinboyd.co/kajabi
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As a coach, your mindset is your most important asset. This is especially true when you're trying to create a life of monetary abundance. A lot of people, myself included, grew up in a situation where money was seen as scarce. Not as something that flows easily and effortlessly into our lives. Because of this, thereās a tendency to have a scarcity mindset about money. It took me a long time to overcome this mindset. But once I realized the mindset shifts I needed to make, it was easy. So to save you the trouble, I created this episode so that you can immediately uplevel your money mindset to abundance.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode229
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi
https://colinboyd.co/kajabi
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Part 2 of the Ask Colin Anything series is here. While we tackled everything Conversion Story related during part 1, this second part is where I answer some great general questions. From the psychology of selling to what my business day to day schedule looks like. The coaches that asked these questions did not disappoint. Tune in to hear all the Q&A. I can almost guarantee youāve had at least one of these questions at some point!
Psychology of selling episode: https://www.expertedgepodcast.com/blog/episode74
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! Iād love to hear from you.
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode228
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi
https://colinboyd.co/kajabi
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