Episoder
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A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi).
In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we’re navigating the latest disruptor: Generative AI.
Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and automation, are we losing the joy and creativity that make marketing truly impactful? This episode challenges the status quo and asks: Are we outsourcing our human spark to technology, or are we using it to amplify our creative potential?
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This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
In this special episode Robert and Joe ask each other four secret questions.
The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond.
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This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Manglende episoder?
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The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris.
Winners and losers include Goldfish Crackers and the Nomad Capitalist.
Rants and raves include ChatGPT Search and the Content Creator/Influencer.
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This week's links:
A Trump Second Term
Will Trump Ban TikTok?
Goldfish Crackers and Marketing
The Nomad Capitalist
ChatGPT Search
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This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history?
In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers.
Microsoft, Google and Apple report incredible earnings on the back of AI.
And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come?
Winners and losers include Strauss and the Dallas Cowboys.
Rants and raves include another newsletter acquisition and ghost jobs.
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This week's links:
Washington Posts Kills Endorsements
Local News Content Gap
Microsoft Earnings Grow
TikTok High School Influencers
The NFL Goes Simpsons
Strauss Sponsorship with MLB
Another Newsletter Acquisition
Ghost Jobs
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This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
- Hubspot.com/marketers
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
The boys go deep into CMI's 2025 content marketing research report.
While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:
Think more local in 2025 Who's your "with"? Paid promotion of content for the win Less is more Time to kill some things Let's get risky in 2025See the full research here.
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This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
and customers.And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
your revenue soaring.- Hubspot.com/
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season?
Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here.
TikTok's own research reveals it's hurting kids. What are we going to do about it?
And author James Patterson launches a new channel on, of all places, Substack.
Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths.
Rants and raves include Steven Pressfield and an AI article.
This week's links:
Semrush Acquires Third Door Media
Americans' Trust at All-Time Low
TikTok's Horrible New Research
James Patterson Launches Substack
Nick Chubb Tells All
Did Apple Kill Social Apps?
Content Creator Falls to Death
AI Is Going to Kill Advertising
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This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
and customers.And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
your revenue soaring.- Hubspot.com/
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable.
In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market.
And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should.
Winners and losers include Mountain Dew and Wordpress.
Rants and raves include TikTok and CMI's latest benchmark study.
This week's links:
Google's Notebook LM
Google Faces the DOJ
Google's Domination as Search Leader Going Away?
Meta's Glasses Used to Dox Strangers
Mountain Dew's New Brand
WordPress Community In Trouble?
TikTok Sued Again
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This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
and customers.And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
your revenue soaring.- Hubspot.com/
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.
Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.
Special thanks to our marketing experts:
Drew Davis Katie Brinkley Mark Schaefer Rob LaLacheur Ann Handley Brian Piper Michael Stelzner A. Lee Judge-----
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible
growth feel impossibly easy.Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
hello to better work.Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
and customers.And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
your revenue soaring.- Hubspot.com/
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).
The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?).
And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this.
Winners and losers include Tim Walz and LinkedIn's AI rollout.
Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney.
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This week's links:
X and Blocked Users
X's Global Transparency Report
New York Times to Sell Pod Subs
Why the Onion Launched a Membership Program
Tim Walz's YouTube Show
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This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test.
TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen.
And Instagram launches a version for teens only. Is it enough?
Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within?
Winners and losers include Sun Studio and the 2024 Content Marketing Award winner.
Rants and raves include MAICON's headsets and CMI's marketing career study.
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This week's links:
OpenAI's Strawberry Is Scary Good at Deception
TikTok Goes to Court
Inst Launches Teen Accounts
MrBeast's Playbook Uncovered
MrBeast: How to Succeed at YouTube Playbook
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This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.
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This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.
In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years.
Winners and losers include Mammoth Cave National Park and Yelp.
Rants and raves include LEGO and Adweek.
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This week's links:
Zuck's Words Against Biden
Brazil Bans X
Kelce's Deal with Amazon
Mammoth Cave on Facebook
Yelp's Case Against Google
Search Fragmentation on Adweek
LEGO's Big Jump
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This week's sponsor:
Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
We have all the answers for what's going to happen in the NFL this year. This special episode includes:
2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP PredictionAnd a final bet you don't want to miss.
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
The boys review how the DNC has courted creators and developed "content moments" that are going viral.
Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI.
Wins and losses include the Savannah Bananas and Snoop Dogg.
Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration.
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This week's links:
The DNC Finally "Gets" Content
Chick-Fil-A Launches Streaming Service
Procreate Says No to Gen AI
Snoop & Solo Brands Make Up
Bananas Ink TV Deal
NSYNC Takes Off w/Deadpool Integration
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).
Winners and losers include Heineken NA and the Queensland Symphony Orchestra.
Rants and raves include the Savannah Bananas and surveillance pricing.
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This week's links:
X Calls for Ad Industry Reset
Ad Group Dismantles
Xai launches Chaotic Image Generator
Publishers Flock to Reddit
Heineken's Partnership with US Open Tennis
Symphony Orchestra's Bad AI Play
WTF Is Surveillance Pricing?
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.
In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.
Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.
In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.
In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.
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This week's links:
Google Is a Monopoly
X Files Suit Against Advertisers
Google Ads End Up on X
Kamala Social Media Masterclass
The Army Fails with The Rock
The Olympics and TikTok
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.
Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will).
And Elon is being Elon, violating his own content policy on X. Here we go again.
Hits and misses include Bandit Running and Flavor Flav.
Rants and raves include James Patterson and Google's new AI ad.
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This week's links:
Reddit Blocks Search Engines
Elon Musk Violates X Policy
Northwell Health Content Marketing Studio
Bandit's Unsponsored Project
Flavor Flav and US Water Polo
Google's Dumb AI Ad
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This week's sponsor:
Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?
META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?
And does Spotify use podcasts for loyalty first?
Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.
Rants and raves include British Airways and Field & Stream magazine.
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This week's links:
Google Leaves Cookie Policy
Llama 3.1 Launch
Spotify's Bet on Podcasts
Informa Buys Cannes
Heinz Partners with Deadpool
Country Music Stars Buy Field & Stream
British Airways Flight Video
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?
Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?
And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?
Rants and raves include VidCon Baltimore and StickerMule.
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This week's links:
Ken Griffin Buys Dinosaur
Taboola to Sell Apple Ads
Dax Shepard Does Deal with Amazon's Wondery
CMOs Under Pressure
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.
The Paramount/Skydance deal is finally done...we think.
Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?
And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?
Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.
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This week's links:
Power Slap and Dana White
Paramount Skydance Deal
Spotify's Continuing Shift to Video
Influencers Aren't Getting Famous Like They Used To
BusinessWeek's Print Move
Mohawk Chevy on TikTok
ArtBotAI
Trump to Speak at Bitcoin Conference
The Rise of AI Content
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. - Vis mere
![Valuable Friction [Special Episode] (455)](https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/1a/d8/e7/1ad8e760-2049-59db-d646-01fa875cf2cc/mza_15495395853043564226.jpg/80x80bb.jpg)