Episódios

  • A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history?

    In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers.

    Microsoft, Google and Apple report incredible earnings on the back of AI.

    And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come?

    Winners and losers include Strauss and the Dallas Cowboys.

    Rants and raves include another newsletter acquisition and ghost jobs.

    ------

    This week's links:

    Washington Posts Kills Endorsements

    Local News Content Gap

    Microsoft Earnings Grow

    TikTok High School Influencers

    The NFL Goes Simpsons

    Strauss Sponsorship with MLB

    Another Newsletter Acquisition

    Ghost Jobs

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.

    - Hubspot.com/marketers

    -------

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  • The boys go deep into CMI's 2025 content marketing research report.

    While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

    Think more local in 2025 Who's your "with"? Paid promotion of content for the win Less is more Time to kill some things Let's get risky in 2025

    See the full research here.

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
    and customers.

    And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
    your revenue soaring.

    - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

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  • The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season?

    Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here.

    TikTok's own research reveals it's hurting kids. What are we going to do about it?

    And author James Patterson launches a new channel on, of all places, Substack.

    Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths.

    Rants and raves include Steven Pressfield and an AI article.

    This week's links:

    Semrush Acquires Third Door Media

    Americans' Trust at All-Time Low

    TikTok's Horrible New Research

    James Patterson Launches Substack

    Nick Chubb Tells All

    Did Apple Kill Social Apps?

    Content Creator Falls to Death

    AI Is Going to Kill Advertising

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
    and customers.

    And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
    your revenue soaring.

    - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

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  • Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable.

    In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market.

    And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should.

    Winners and losers include Mountain Dew and Wordpress.

    Rants and raves include TikTok and CMI's latest benchmark study.

    This week's links:

    Google's Notebook LM

    Google Faces the DOJ

    Google's Domination as Search Leader Going Away?

    Meta's Glasses Used to Dox Strangers

    Mountain Dew's New Brand

    WordPress Community In Trouble?

    TikTok Sued Again

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
    and customers.

    And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
    your revenue soaring.

    - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.

    Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.

    Special thanks to our marketing experts:

    Drew Davis Katie Brinkley Mark Schaefer Rob LaLacheur Ann Handley Brian Piper Michael Stelzner A. Lee Judge

    -----

    This week's sponsor:

    With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

    But HubSpot just announced more than 200 major product updates to make impossible
    growth feel impossibly easy.

    Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
    hello to better work.

    Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects
    and customers.

    And reimagined Marketing and Content Hubs — to attract and convert more leads, and send
    your revenue soaring.

    - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).

    The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?).

    And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this.

    Winners and losers include Tim Walz and LinkedIn's AI rollout.

    Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney.

    -----

    This week's links:

    X and Blocked Users

    X's Global Transparency Report

    New York Times to Sell Pod Subs

    Why the Onion Launched a Membership Program

    Tim Walz's YouTube Show

    -----

    This week's sponsor:

    Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test.

    TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen.

    And Instagram launches a version for teens only. Is it enough?

    Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within?

    Winners and losers include Sun Studio and the 2024 Content Marketing Award winner.

    Rants and raves include MAICON's headsets and CMI's marketing career study.

    -----

    This week's links:

    OpenAI's Strawberry Is Scary Good at Deception

    TikTok Goes to Court

    Inst Launches Teen Accounts

    MrBeast's Playbook Uncovered

    MrBeast: How to Succeed at YouTube Playbook

    -----

    This week's sponsor:

    Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

  • In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.

    -----

    This week's sponsor:

    Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

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  • Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.

    In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years.

    Winners and losers include Mammoth Cave National Park and Yelp.

    Rants and raves include LEGO and Adweek.

    -----

    This week's links:

    Zuck's Words Against Biden

    Brazil Bans X

    Kelce's Deal with Amazon

    Mammoth Cave on Facebook

    Yelp's Case Against Google

    Search Fragmentation on Adweek

    LEGO's Big Jump

    -----

    This week's sponsor:

    Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

    -------

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  • We have all the answers for what's going to happen in the NFL this year. This special episode includes:

    2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP Prediction

    And a final bet you don't want to miss.

    -----

    This week's sponsor:

    Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • The boys review how the DNC has courted creators and developed "content moments" that are going viral.

    Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI.

    Wins and losses include the Savannah Bananas and Snoop Dogg.

    Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration.

    -----

    This week's links:

    The DNC Finally "Gets" Content

    Chick-Fil-A Launches Streaming Service

    Procreate Says No to Gen AI

    Snoop & Solo Brands Make Up

    Bananas Ink TV Deal

    NSYNC Takes Off w/Deadpool Integration

    -----

    This week's sponsor:

    Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

    -------

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  • While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).

    Winners and losers include Heineken NA and the Queensland Symphony Orchestra.

    Rants and raves include the Savannah Bananas and surveillance pricing.

    -----

    This week's links:

    X Calls for Ad Industry Reset

    Ad Group Dismantles

    Xai launches Chaotic Image Generator

    Publishers Flock to Reddit

    Heineken's Partnership with US Open Tennis

    Symphony Orchestra's Bad AI Play

    WTF Is Surveillance Pricing?

    -----

    This week's sponsor:

    Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

    In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.

    Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.

    In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.

    In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.

    -----

    This week's links:

    Google Is a Monopoly

    X Files Suit Against Advertisers

    Google Ads End Up on X

    Kamala Social Media Masterclass

    The Army Fails with The Rock

    The Olympics and TikTok

    -----

    This week's sponsor:

    Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.

    Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will).

    And Elon is being Elon, violating his own content policy on X. Here we go again.

    Hits and misses include Bandit Running and Flavor Flav.

    Rants and raves include James Patterson and Google's new AI ad.

    -----

    This week's links:

    Reddit Blocks Search Engines

    Elon Musk Violates X Policy

    Northwell Health Content Marketing Studio

    Bandit's Unsponsored Project

    Flavor Flav and US Water Polo

    Google's Dumb AI Ad

    -----

    This week's sponsor:

    Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

    -------

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  • At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?

    META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?

    And does Spotify use podcasts for loyalty first?

    Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.

    Rants and raves include British Airways and Field & Stream magazine.

    -----

    This week's links:

    Google Leaves Cookie Policy

    Llama 3.1 Launch

    Spotify's Bet on Podcasts

    Informa Buys Cannes

    Heinz Partners with Deadpool

    Country Music Stars Buy Field & Stream

    British Airways Flight Video

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?

    Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?

    And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?

    Rants and raves include VidCon Baltimore and StickerMule.

    -----

    This week's links:

    Ken Griffin Buys Dinosaur

    Taboola to Sell Apple Ads

    Dax Shepard Does Deal with Amazon's Wondery

    CMOs Under Pressure

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.

    The Paramount/Skydance deal is finally done...we think.

    Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?

    And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?

    Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.

    -----

    This week's links:

    Power Slap and Dana White

    Paramount Skydance Deal

    Spotify's Continuing Shift to Video

    Influencers Aren't Getting Famous Like They Used To

    BusinessWeek's Print Move

    Mohawk Chevy on TikTok

    ArtBotAI

    Trump to Speak at Bitcoin Conference

    The Rise of AI Content

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?

    And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?

    Rants and raves include mxmtoon and research from Meta and Kantar.

    -----

    This week's links:

    Supreme Court Sends Social Media Back to States

    Brand New Rules of Advertising

    mxmtoon

    Research from Meta and Kantar

    One Million Checkboxes

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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  • In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?

    Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.

    And...have we learned anything from moving text to video online?

    Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.

    Rants and raves include the Olympics and AI forgetting to read the room.

    -----

    This week's links:

    Supreme Court Ruling on Social Media

    Time Strikes Deal with OpenAI

    Recording Industry Sues Sona

    We Learned the Wrong Lessons from Video

    Verizon's New Logo

    Toys R Us's AI Ad

    Al Michaels' AI Voice at the Olympics

    AI Execs Forget to Read the Room

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

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  • While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.

    Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.

    Hits and misses include Oscar Mayer and American Express.

    Rants and raves include indie print and the Cannes Lions award winners.

    -----

    This week's links:

    Wells Fargo Fires Employees

    Surgeon General and Social Media

    Forbes Threatens Perplexity

    TikTok Debuts AI Ad Features

    Oscar Mayer Bacon Ad

    Cannes Lions 2024

    High-End Indie Print Publications

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

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