Episoder
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What’s got Karen caught in a Target tizzy of absolute madness?
Stanley Cup— that’s who.
How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight?
Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company.
How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse?
Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection…
Wistia is every marketer’s best-kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Do you need a fractional chief marketing officer?
But first of all, what does a fractional officer even do?
Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.
How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights?
And stay tuned as John shares his top strategies for building a cohesive marketing plan.
You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.
After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
00:02:10 - Advantages of Hiring a Fractional CMO
00:07:44 - Marketing Help for Small Businesses
00:09:30 - Becoming a Fractional CMO Requirements
00:11:10 - Fractional CMO Model Enhances Marketing
00:17:01 - Optimal Marketing Budget for Growing Companies
00:20:10 - Small Businesses Benefit from Fractional CMO
00:22:42 - Understanding the Evolution of Consumer Behavior
Read “Duct Tape Marketing” here.
Follow John:
LinkedIn: https://www.linkedin.com/in/ducttapemarketing
Website: https://ducttapemarketing.com
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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Manglende episoder?
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Are you using your video marketing plan to maximize your brand’s potential?
Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content.
Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform?
Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.”
Build trust, connect with your audience, and elevate your brand.
Wistia is every marketer’s best kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials
00:00:42 - How Online Video Changed Everything
00:02:44 - B2B Companies and Video Marketing
00:03:46 - Businesses Increasing Video Marketing Efforts
00:09:51 - The Rise of Video Marketing
00:18:22 - Creating Engaging Long-Form Video Content
00:28:01 - Video Production Tips for B2B Marketing
00:37:00 - Creating and Marketing Successful Videos
00:39:22 - Brand Impact on B2B Marketing
Learn More About Wistia:
Website: https://wistia.com
Follow Chris:
LinkedIn: https://www.linkedin.com/in/cjsavage/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek frie -
Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence.
What are we talking about?
Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world?
Aidan unpacks the tale of how David Tran escaped his life in communist-occupied Vietnam to risk everything on a hot sauce recipe and the Vietnamese community of Los Angeles.
How did David manage to outlast the competition and outmaneuver numerous knockoffs for over four decades? And what marketing lessons can we take away from his anti-marketing techniques and unique business philosophy?
Aidan explores the fascinating tale of how the OG marketer stuck to his mission statement and turned down multi-million-dollar deals to continue his legacy of making a rich man’s hot sauce at poor man’s prices.
Don’t miss out.
Wistia is every marketer’s best-kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success.
Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience and how to surround your buyers by working with the people they already trust.
Jared also shares insights on the future of marketing and the importance of events in the nearbound era along with his top strategies for building partnerships and creating a flywheel based on existing relationships.
00:00:41 - Client-Side Founder's Journey into Marketing
00:03:59 - Surround Buyers with Trusted Influencers
00:05:43 - Partnering with Trusted Voices
00:08:25 - Top Marketing Channels for B2B
00:14:33 - Buyer Relevancy Trumps Review Scores
00:17:40 - HubSpot's Journey to $100 Million
00:23:06 - Building a Successful Partner Program
00:30:13 - Leverage Your Network for Intros
00:30:53 - Simplify Marketing Collaboration for Success
00:36:42 - Under-Invested Channels: The Key to Success
00:40:03 - The Future of Marketing: Events
00:44:02 - Millennials at Near Bound Summit
00:44:52 - Establishing Thought Leadership in Marketing
Learn More About Nearbound:
Website: https://nearbound.com
Follow Jared:
LinkedIn: https://www.linkedin.com/in/jaredfuller/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention?
Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market.
Don’t miss out on these kickass tips and strategies for keeping and acquiring more customers.
Wistia is every marketer’s best kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials
00:00:04 - Rising Customer Acquisition Costs Explained
00:02:31 - Efficiency in Marketing Amid Rising Costs
00:05:32 - Best Customer Acquisition Strategies Today
00:11:56 - Ways to Retain Customer Loyalty
00:12:35 - Elevate Customer Service in Marketing
00:19:32 - Start Collecting First-Party Data Now
00:27:48 - Common Mistakes in Influencer Marketing
00:34:24 - Avoid Out-of-Home Ads for Small Brands
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres.
That’s right. DEAD.
Is the movie trying to kill you in some sick real-life “Saw” game?
Well, good/news bad news, horror movie fans. The reason you won’t see the movie isn’t quite *that* exciting (sorry, but no long-haired girls climbing out of from well and into your TV screen are coming to get you after 10 days). You won’t see the coveted movie because its premiere date isn’t until 2115. Yep— 100 years from when it was first filmed.
Why? But also…. WHY?
Who’s behind this iconic campaign and more importantly, WHAT DOES IT ALL MEAN???
Aidan Brannigan’s giving you the inside scoop on what’s either a marketing stroke of absolute madness or complete genius. TBD 100 years from now.
Wistia is every marketer’s best-kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Did a bot write this or did a human? And does it really matter if you can’t tell the difference?
Discover how AI is revolutionizing the creative process and why you can’t afford *not* to jump on the latest marketing bandwagon. Russ Perry, CEO of Design Pickle, joins me to chat about the role of AI in design.
We break down the importance of understanding various digital advertising platforms before debunking the common fears that so many creatives in the industry have about AI taking over content.
Learn why AI is more friend than foe, and how it can help enhance the creative process and empower designers to create impactful and effective designs. Plus, find out how Russ got into marketing and design and his insights on the future of the industry. How does he think internal leaders can be better at directing information to their designers?
Don't miss this fascinating conversation on the intersection of AI and creativity.
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.
After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
00:00:02 - Russ Perry Talks Marketing and Design
00:03:45 - AI's Impact on Creatives and Designers
00:10:52 - Importance of Understanding Digital Advertising
00:16:30 - Enhancing Creativity with AI Integration
00:21:58 - Human Designers Remain Essential in Evolving Industry
00:28:59 - Designing for Your Client's Client
00:35:38 - Let the Market Decide Your Audience
00:38:08 - Listen to Content Creators for Marketing Success
Follow Russ:
LInkedIn: https://www.linkedin.com/in/russperry/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section?
Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity?
Learn how to monetize social media content more sustainably as TikTok sensation London Laz talks with me about his personal experience in the influencer industry. He reveals how he scaled from 0 to 9 million followers on TikTok and how he thinks about sustainability in an industry where an algorithm is the difference between monetization and bankruptcy.
London discusses the importance of having transferable skills, the wrong way of doing influencer marketing, and the power of building a loyal audience.
Don’t miss out on this conversation with one of social media’s biggest personalities.
Wistia is every marketer’s best kept secret when it comes to video.
Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
Try Wistia for free at https://www.wistia.com/millennials
00:00:37 - Navigating Between Influencer and Traditional Marketing
00:05:36 - Influencer Marketing: Scam or Success?
00:12:00 - Revolutionizing Influencer Marketing Strategies
00:15:28 - Brands Seek High-Quality Influencer Content
00:22:34 - Understanding Influencer Marketing Beyond Affiliates
00:26:29 - Doubling Down on High-Quality Content
00:30:38 - Focus on Audience and Product
00:37:27 - Maximize Your Influence: Social Media Strategy
00:39:02 - Marketing Hill
Follow London:
TikTok: https://www.tiktok.com/@londonlaz?lang=en
Instagram: https://www.instagram.com/londonlaz/
LinkedIn: https://www.linkedin.com/in/londonlazerson/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore.
Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing.
How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? And how has the retail game evolved to keep pace in the digital age?
Join the conversation and learn from Lisa's expertise in creating a thriving brand that resonates with today's consumers.
00:00:01 - Reimagining Ear Piercing with Studs
00:02:12 - Drive Business with Organic Marketing
00:05:29 - Choosing Store Locations for Maximum Impact
00:12:02 - Why People Choose Studs for Piercings
00:15:58 - Creating Content to Understand Ear Piercing
00:21:23 - Balancing E-commerce and Retail Strategies
00:30:08 - The Power of Strategic PR
00:31:35 - Shift in Consumer Reading Habits
00:34:43 - Find Daniel on LinkedIn Easily
Learn More About Studs:
Website: https://studs.com
Follow Lisa:
LinkedIn: https://www.linkedin.com/in/lisa-bubbers-54852721/
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle.
Who is he?
Why, the most interesting man in the world, of course.
But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in the world (because honestly, would you expect anything less?) and breaks down how Dos Equis managed to capture an audience through some INGENIUS lifestyle branding techniques.
What’s the one layered phrase they used to generate a remarkable degree of authority? And what marketing principles can you use to take your own campaign to the next level?
We don’t always talk about Dos Equis, but when we do, you’ll definitely want to listen.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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Marketing isn’t just for customers.
Find out the best ways to hype up your company from within.
In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organization, take new marketing initiatives to the next level, and communicate in a consistent way that will further your brand’s mission.
Plus, don’t forget to share your ideas for the podcast with me on LinkedIn! Have questions that you want answered? Or perhaps you have an idea of the types of guests you’d like to see more of? Drop me a DM!
Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.
00:00:01 - Hype Up Internal Marketing Efforts
00:01:30 - How Marketing Leaders Sell Ideas
00:09:36 - Engage with Podcast Hosts Directly
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
How can marketers strike a balance between brand awareness and long-term thinking?
Vibhor Kapoor, Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for a holistic approach that considers the entire customer journey.
And later, Vibhor shares his thoughts on the best privacy-conscious marketing strategies out there, breaking down the tools and solutions that can help marketers to better personalize their marketing efforts without compromising consumer privacy.
Tune in to hear Vibhor's perspective on performance branding and the value of building a legacy brand.
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.
After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
00:00:18 - Marketing: A Broad and Essential Function
00:04:42 - Understanding Full Funnel Marketing Strategies
00:15:49 - Optimize Marketing with Performance Branding
00:18:19 - Balance Brand Awareness in Marketing
00:28:33 - Developing a Holistic Privacy Marketing Strategy
00:36:22 - Marketing Without Compromising User Privacy
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Aye!
Listen up ya eejits because Aidan here is about to tell ye a tale of a bonnie lass named Nessie, and a marketing stunt that fooled the world twice o’er.
How did the town of Inverness rise to fame? And how did a tall tale of a monster in the local loch capture the imagination of the entire world?
Aidan unpacks the myth of the Loch Ness monster, revealing how the curiosity gap principle has kept the myth alive and prosperous nearly 100 years after its creation. What can the myth of Nessie teach us about the differences between clickbaiting and capturing attention? And why do so many eager tourists flock to Scotland each year, knowing full well that Nessie is a hoax?
Hold on to your haggis because Aidan’s about to tell a wee, sleekit tale of Scotland’s greatest marketing gambit.
Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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What does it take to become a successful fashion brand in today's market?
According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry.
How is Staud leveraging the creator community and organic content to drive growth?
Stefani chats with me about the specific challenges of launching celebrity influencer brands and the need to stay true to your mission.
Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.
00:00:03 – Stefani’s Journey from Farm to Marketing Success
00:02:58 - Celebrity Brands Impacting Culture Positively
00:06:20 - Factors for Success in Beauty Brands
00:10:20 - Celebrity Brands Without Relying on Celebrities
00:14:24 - Utilizing Influencers to Promote Products
00:16:30 - Fashion and Beauty Industry Community Insights
00:19:23 - Launching Tastemaker Brands: Common Mistakes
00:27:11 - Building Successful Marketing Teams for Brands
00:32:05 - Think of Customers as Humans
00:35:58 - Advice for Young Marketers: Read Daily
Learn More About Staud:
Website: https://staud.clothing
Follow Stefani:
LinkedIn: https://www.linkedin.com/in/stefaniosullivan/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right, but he isn’t anywhere near the same level as the OG marketer who turned the French cycling event into the marketing sensation it became. Who is the mystery man behind France’s biggest sports tradition?
Meet Geo Lefevre, a 26-year-old writer who just wanted to promote his magazine, L’Auto. Learn how through nothing short of a stroke of genius, Geo decided to take his magazine’s fate into his own hands, creating the idea for a grand cycling tour around France that his magazine would be first on the scene to cover.
Aidan breaks down exactly how Geo’s killer marketing idea propelled L’Auto into 40 years of news excellence and how the Tour de France became a cultural staple for over 100+ years.
What lessons can marketers draw from Geo’s genius ploy? And what can it teach us about the necessity of owning an audience and streamlining communication?
Tune in to find out!
Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me.
We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish.
Do your launches lack originality and planning? Having trouble knowing where to start when it comes to market research? Not sure about the best way to plan and manage your go-to-market strategy?
Don’t worry—we’ve got your back. Me, Jason, Tamara, and Andy are breaking down everything from the importance of product marketing, to the role of competitive intelligence in launch strategies, and the differentiation tactics that can make your launch stand out.
By the end of this ep, I guarantee you’ll have all the ingredients you need for a successful product launch.
Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM
00:04:38 - Ingredients for a Successful Product Launch
00:12:23 - Choosing Personas for Product Launch
00:14:17 - Start with Your Launch KPI
00:15:48 - Product Launch Pricing Strategies Decoded
00:22:02 - Product Marketer's Role in Launch
00:25:31 - Prioritizing Product Launches for Success
00:29:09 - How to Align Product Management
00:30:32 - Poaching Customers: Growth Strategy Insights
00:33:46 - Standing Out in Product Launches
00:39:22 - Iterative Launch Strategy for Long-Term Success
00:44:23 - Differentiating Between a Release and a Launch
00:49:25 - Competitor Analysis: Key to Success
00:50:33 - Product Marketing: Not Just Marketing
Learn More about Ready for Launch:
Listen to the Podcast: https://podcasts.apple.com/us/podcast/ready-for-launch/id1730555701
Enroll in the Course: https://maven.com/course-crew/readyforlaunch
Follow Andy:
LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Follow Jason:
LinkedIn: https://www.linkedin.com/in/oakleyjason/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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There are only a few episodes of The Marketing Millennials left, and you seriously cannot afford to miss the incredible surprises I have in store for these jam-packed last few episodes. Seriously, EVERYONE I’ve talked to has said that these next eps are some of the ABSOLUTE BEST they’ve heard.
Well err—full disclosure— this is nowhere near the end of the Marketing Millennials, and the above paragraph is a complete lie BUT… did it make you feel more compelled to tune in? Wanna know why you might have felt more intrigued?
Master of psychology and current CEO of the Cialdini Institute, Bas Wouters is here to unravel some of his best-kept secrets for conquering the human psyche. Bas is a globally recognized expert in influence, persuasion, and behavior design. With his online lead generator, he disrupted the Dutch kitchen industry and generated millions in sales. After he sold his company and founded the Online Influence Institute, Dr. Robert Cialdini – the ‘Godfather of Influence’ – asked him to co-found the prestigious Cialdini Institute and serve as its CEO. In this role, Bas helps thousands of influence enthusiasts globally get a YES more often, both offline and online.
He talks to me about how you can master the principles of persuasion for your own marketing toolset, uncovering some simple tips into the value of reciprocity, scarcity, liking, and social proof.
Learn how to ethically apply these principles to connect with your audience and drive results. Plus, find out why understanding human behavior is essential for marketers and how it can take your marketing strategy to the next level.
Eager to learn more about the Cialdini methodology? Then don’t forget to check out their 100% FREE Persuasion Power Training for Marketing course.
Digital marketers, meet Wix Studio, THE web platform for agencies and enterprises.
With Wix Studio you get best-in-class defaults and automations, native integrations, automated emails that track KPIs and more!
Less repetition, more growth. Visit wix.com/studio for more information.
00:00:33 - Exploring Marketing, Human Behavior, Psychology
00:03:11 - Uncovering the Secrets of Marketing Principles
00:05:38 - Harnessing the Power of Social Proof
00:10:45 - Boost Conversions Ethically with Principles
00:16:15 - Trigger Reciprocity in Marketing Copy
00:25:20 - Harnessing Scarcity for Effective Marketing
00:29:02 - Using Behavioral Science for Marketing Success
Learn More About the Cialdini Institute:
Website: https://cialdini.com
Follow Bas:
LinkedIn: https://www.linkedin.com/in/baswouters-cmct/?originalSubdomain=nl
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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Ah, America. Some might say there’s nothing more patriotic than flags, fireworks, and country music, but for Nathan’s Famous Hot Dogs, nothing spells “American Patriot” harder than the man who can shove the most weiners into his mouth.
In this solo pod, my BFF, Aidan Brannigan, reveals the story of how four Polish immigrants created one of America’s most beloved 4th of July traditions by just doing what dudes do best—challenging each other to ridiculous contests to prove their masculinity... or in this case, their patriotism.
How did Nathan’s Famous Hot Dogs go from zero to hero with the help of a little virtue signaling and one, well-constructed white lie?
From marketing stunt to national icon, Nathan’s proves that sometimes, a little myth-making can go a long way in building brand hype. So grab a bun and join the celebration—it’s time to relish in the story behind the legend.
Digital marketers, meet Wix Studio, THE web platform for agencies and enterprises.
With Wix Studio you get best-in-class defaults and automations, native integrations, automated emails that track KPIs and more!
Less repetition, more growth. Visit wix.com/studio for more information.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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As marketers, it’s easy to think AI is our #1 enemy. But what if I told you, it’s actually your secret superpower?
Stop thinking about AI as your arch-nemesis and start thinking of it as your new best friend. Ross Simmonds, the mastermind digital strategist behind some of the biggest SaaS and cloud companies in the world and the current founder of his digital marketing firm, Foundation, chats with me about the future of AI and content creation.
Can AI turn a bad writer into a great one (first of all, let’s hope not; second of all, have you read what Chat GPT writes lately)? And, what are the best AI hacks to repurpose your content for maximum distribution? Ross spills his deepest thoughts on how marketers should be optimizing AI usage before breaking down some of his top hacks for building trust and authority within your community.
Isn’t it time to bust out of obscurity and build your brand into a household name? Then Ross is ready to dish his playbook on exactly how. Tune in now.
Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM
Follow Ross:
LinkedIn: https://www.linkedin.com/in/rosssimmonds/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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