Episodes
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In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM.
Tune in to learn more about:
~ Difference between startups and scale-ups for a PMM
~ Characteristics of a great founding PMM
~ One thing to avoid as a PMM
Timestamps
(00:00) - Intro(02:00) - How Lena got into product marketing?(08:04) - Characteristics of a great founding PMM of a hyper-growth startup?(14:50) - Difference between startup and scale-up for a PMM.(24:05) - Mistakes first-time PMMs make at early-stage startups.(28:56) - Learnings from today's episode(29:19) - Lena's advice for PMMs to succeed.(30:35) - OutroFollow Lena Shenkarenko:
On LinkedIn: https://www.linkedin.com/in/shenkarenko/
Mentioned in the Episode
Mavenoid - https://www.mavenoid.com/
React.js Agency for Startups - https://reactsquad.io/
The SaaS Operator Newsletter - https://earlynode.com/subscribe/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
Follow EarlyNode On:
Website: https://earlynode.com
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On YouTube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynode
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In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.
Tune in to learn more about:
~ Why is storytelling important, and how to use it in product marketing?
~ The Old World vs. New World Framework for impactful positioning.
~ Things to know before joining the startup world as a PMM.
Timestamps
(00:00) - Intro(01:00) - Peter's career highlights.(04:50) - Why is storytelling important in Product Marketing?(07:43) - How can companies use storytelling to showcase products?(13:23) - What is the Old World vs. New World Framework?(16:42) - How Peter develops storyboards for a brand?(21:03) - Peter's experience in hiring PMMs.(25:59) - Advice for people who want to jump into the startup world as PMM.(28:34) - Biggest learnings from the episode.(30:49) - OutroFollow Peter Kortvel
On LinkedIn: https://www.linkedin.com/in/peterkortvel/
On Twitter: https://twitter.com/PeterKortvel
Mentioned in the Episode
Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/
Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0
React.js Agency for Startups - https://reactsquad.io/
The SaaS Operator Newsletter - https://earlynode.com/subscribe/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
Follow EarlyNode On:
Website: https://earlynode.com
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On YouTube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynode
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Missing episodes?
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In today’s Inside The Product Marketing Mind episode, Career Coach Yi Lin joins us with her incredible advice for people looking for no-code tech roles.
Tune in to learn more about:
~ How to climb the Product Marketing ladder?
~ The ins and outs of the Product Marketing world.
~ How and when to hire your first Product Marketer?
Timestamps
(00:00) - Intro(00:53) - How Yi Lin Got Into Product Marketing?(03:54) - Her Experience As A First-Time Product Marketing Hire(07:48) - Advice For Those Who Are Curious About Product Marketing(13:00) - How Anyone Can Become A Product Marketer?(15:48) - Yi's Learning As First Product Marketer In An Early-Stage Startup.(19:16) - What A Product Marketer Shouldn't Focus On?(23:45) - Advice For Founders Looking For Their First Product Marketer.(29:20) - Yi's Biggest Takeaways On Product Marketing(32:00) - OutroLinks & Mentions:
Yi Lin
On LinkedIn: https://www.linkedin.com/in/yilinpei/
Website - https://www.techgrowthcoach.com/
Mentioned In The Episode
React.js Agency for Startups - https://reactsquad.io/
Sign up for the SaaS Operator Newsletter - https://earlynode.com/subscribe/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
Follow EarlyNode On:
Website: https://earlynode.com
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On Youtube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynode
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In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM.
Tune in to learn more about:
~ 8 Product Messaging Elements.
~ When to Hire A Product Marketer as an Early-stage Startup?
~ How to Know if A Founder is Right Fit For You as a Product Marketer?
~ Why Product Marketers From Google Can’t Help Early-stage Startups?
~ Should A Product Marketer be Writing Copy and Doing Social Media?
Follow Us On
Anthony PierriOn LinkedIn: https://www.linkedin.com/in/anthonypierri/
Fletch PMMWebsite: https://www.fletchpmm.com/
Kristina TerziyskaOn LinkedIn: https://linkedin.com/in/kristina-terziyska
EarlyNodeWebsite: https://earlynode.com
On LinkedIn: https://www.linkedin.com/company/earlynodeOn Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On Youtube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynodeMentioned In The Episode
9 Product Marketing Principles for Early-stage StartupsCommon Homepage MistakesReactSquad.io - React.js Agency for StartupsEarlyNode.com/subscribe - Sign up for the SaaS Operator Newsletter(00:59) - How did Anthony stumble upon product marketing?(06:44) - Product marketing breakdown: 8 messaging elements.(11:18) - Sample product marketing plan for an early-stage startup(15:04) - When to hire a product marketer as an early-stage startup?(19:07) - What challenges does an early-stage product marketer face?(24:32) - What Anthony learned as an early-stage product marketer?(28:19) - Anthony’s future plans for his PMM agency, Fletch?
