Episodes

  • In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM.

    Tune in to learn more about:

    ~ Difference between startups and scale-ups for a PMM

    ~ Characteristics of a great founding PMM

    ~ One thing to avoid as a PMM

    Timestamps

    (00:00) - Intro(02:00) - How Lena got into product marketing?(08:04) - Characteristics of a great founding PMM of a hyper-growth startup?(14:50) - Difference between startup and scale-up for a PMM.(24:05) - Mistakes first-time PMMs make at early-stage startups.(28:56) - Learnings from today's episode(29:19) - Lena's advice for PMMs to succeed.(30:35) - Outro

    Follow Lena Shenkarenko:

    On LinkedIn: https://www.linkedin.com/in/shenkarenko/

    Mentioned in the Episode

    Mavenoid - https://www.mavenoid.com/

    React.js Agency for Startups - https://reactsquad.io/

    The SaaS Operator Newsletter - https://earlynode.com/subscribe/

    Kristina Terziyska

    On LinkedIn: https://linkedin.com/in/kristina-terziyska

    Follow EarlyNode On:

    Website: https://earlynode.com

    On LinkedIn: https://www.linkedin.com/company/earlynode

    On Twitter: https://twitter.com/EarlyNode

    On Instagram: https://www.instagram.com/earlynode_crew/

    On Facebook: https://web.facebook.com/earlynode

    On YouTube: https://www.youtube.com/@earlynode

    On TikTok: https://www.tiktok.com/@earlynode

  • In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.

    Tune in to learn more about:

    ~ Why is storytelling important, and how to use it in product marketing?

    ~ The Old World vs. New World Framework for impactful positioning.

    ~ Things to know before joining the startup world as a PMM.

    Timestamps

    (00:00) - Intro(01:00) - Peter's career highlights.(04:50) - Why is storytelling important in Product Marketing?(07:43) - How can companies use storytelling to showcase products?(13:23) - What is the Old World vs. New World Framework?(16:42) - How Peter develops storyboards for a brand?(21:03) - Peter's experience in hiring PMMs.(25:59) - Advice for people who want to jump into the startup world as PMM.(28:34) - Biggest learnings from the episode.(30:49) - Outro

    Follow Peter Kortvel

    On LinkedIn: https://www.linkedin.com/in/peterkortvel/

    On Twitter: https://twitter.com/PeterKortvel

    Mentioned in the Episode

    Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/

    Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0

    React.js Agency for Startups - https://reactsquad.io/

    The SaaS Operator Newsletter - https://earlynode.com/subscribe/

    Kristina Terziyska

    On LinkedIn: https://linkedin.com/in/kristina-terziyska

    Follow EarlyNode On:

    Website: https://earlynode.com

    On LinkedIn: https://www.linkedin.com/company/earlynode

    On Twitter: https://twitter.com/EarlyNode

    On Instagram: https://www.instagram.com/earlynode_crew/

    On Facebook: https://web.facebook.com/earlynode

    On YouTube: https://www.youtube.com/@earlynode

    On TikTok: https://www.tiktok.com/@earlynode

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  • In today’s Inside The Product Marketing Mind episode, Career Coach Yi Lin joins us with her incredible advice for people looking for no-code tech roles.

    Tune in to learn more about:

    ~ How to climb the Product Marketing ladder?

    ~ The ins and outs of the Product Marketing world.

    ~ How and when to hire your first Product Marketer?

    Timestamps

    (00:00) - Intro(00:53) - How Yi Lin Got Into Product Marketing?(03:54) - Her Experience As A First-Time Product Marketing Hire(07:48) - Advice For Those Who Are Curious About Product Marketing(13:00) - How Anyone Can Become A Product Marketer?(15:48) - Yi's Learning As First Product Marketer In An Early-Stage Startup.(19:16) - What A Product Marketer Shouldn't Focus On?(23:45) - Advice For Founders Looking For Their First Product Marketer.(29:20) - Yi's Biggest Takeaways On Product Marketing(32:00) - Outro

    Links & Mentions:

    Yi Lin

    On LinkedIn: https://www.linkedin.com/in/yilinpei/

    Website - https://www.techgrowthcoach.com/

    Mentioned In The Episode

    React.js Agency for Startups - https://reactsquad.io/

    Sign up for the SaaS Operator Newsletter - https://earlynode.com/subscribe/

    Kristina Terziyska

    On LinkedIn: https://linkedin.com/in/kristina-terziyska

    Follow EarlyNode On:

    Website: https://earlynode.com

    On LinkedIn: https://www.linkedin.com/company/earlynode

    On Twitter: https://twitter.com/EarlyNode

    On Instagram: https://www.instagram.com/earlynode_crew/

    On Facebook: https://web.facebook.com/earlynode

    On Youtube: https://www.youtube.com/@earlynode

    On TikTok: https://www.tiktok.com/@earlynode

  • In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM.

    Tune in to learn more about:

    ~ 8 Product Messaging Elements.

    ~ When to Hire A Product Marketer as an Early-stage Startup?

    ~ How to Know if A Founder is Right Fit For You as a Product Marketer?

    ~ Why Product Marketers From Google Can’t Help Early-stage Startups?

    ~ Should A Product Marketer be Writing Copy and Doing Social Media?


    Follow Us On


    Anthony Pierri

    On LinkedIn: https://www.linkedin.com/in/anthonypierri/


    Fletch PMM

    Website: https://www.fletchpmm.com/


    Kristina Terziyska

    On LinkedIn: https://linkedin.com/in/kristina-terziyska


    EarlyNode

    Website: https://earlynode.com


    On LinkedIn: https://www.linkedin.com/company/earlynode

    On Twitter: https://twitter.com/EarlyNode


    On Instagram: https://www.instagram.com/earlynode_crew/


    On Facebook: https://web.facebook.com/earlynode


    On Youtube: https://www.youtube.com/@earlynode


    On TikTok: https://www.tiktok.com/@earlynode

    Mentioned In The Episode

    9 Product Marketing Principles for Early-stage StartupsCommon Homepage MistakesReactSquad.io - React.js Agency for StartupsEarlyNode.com/subscribe - Sign up for the SaaS Operator Newsletter(00:59) - How did Anthony stumble upon product marketing?(06:44) - Product marketing breakdown: 8 messaging elements.(11:18) - Sample product marketing plan for an early-stage startup(15:04) - When to hire a product marketer as an early-stage startup?(19:07) - What challenges does an early-stage product marketer face?(24:32) - What Anthony learned as an early-stage product marketer?(28:19) - Anthony’s future plans for his PMM agency, Fletch?