Episodes
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Today we’re exploring arguably the most important decision you will make when it comes to designing your online course.
And this is becoming very clear and specific about the person, problem and solution of your online course.
When I take a look at the students I have worked with to launch their own courses, those who have had the most success, and have been able to sell their courses the most easily and frequently, have had one thing in common:
They target a specific person to solve a specific problem.
It’s easy to think that the broader our course is, and the more people it is relevant to, then the more of it we will sell.
But in fact, the opposite is true.
And the case study in this episode will show you why.
In this episode, I’ll step you through how to pinpoint the problem and solution that your course delivers on.
So let’s get started!
Timestamps:
00:00: The Power of Targeting a Specific Problem and Solution
05:04: Not a Lot of People Get Through Online Courses
10:57: Creating an Entry Point with an Introductory Offer
Takeaways:
The success of online courses is often tied to targeting a specific type of person to solve a specific type of problem.Specificity sells, and vagueness doesn't. Being clear and specific about the problem and solution of an online course is crucial.Going deeper on one thing and focusing on a specific problem can lead to better results and higher course sales.Creating an entry point into a business through an introductory offer can help with marketing cut-through and guide customers to other offers.It's important to describe the problem that your course solves and the result it helps students achieve in a simple phrase.CONNECT WITH EMILY
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Get Emily’s free online marketing resources at emilyosmond.com/free
Join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course
Want help growing your online business? Join The Modern Marketing Collective at emilyosmond.com/collective
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In this week’s episode I'm joined by one of our members from The Modern Marketing Collective and an Elevate Business Retreat alumni, Renee Mariette. And Renee runs the business called Make Words Work. In this episode, we discuss Renee's move from corporate marketer to self -employed running her SEO copywriting business.
She takes us through how when she started her business as per so many of us, myself included, she went from offering all the things.
And then over time, using what she learned were the real pain points for her clients, plus the area that she really enjoyed the most, she then went and specialised.
Renee also shares how she's built a network, and how she has learnt a lot from people who are a few steps ahead of her.
She also discusses how she has teamed up with someone who offers complimentary services to create packages that are there to serve their clients that really tick all the boxes when it comes to SEO in their business, along with her biggest learning since starting her business.
Renee is our guest expert inside The Modern Marketing Collective for the month of April and she's going to be sharing her expertise when it comes to SEO and the growing world of AI.
Renee will share how we can really tangibly execute on this in our business.
To access this SEO & AI Masterclass, join The Modern Marketing Collective today.
Timestamps:
03:23: What is SEO Copywriting and its Benefits
07:06: Evolution of the Business
09:29: Marketing Strategies and Networking
14:45: Balancing Work and Life
16:29: Surprising and Challenging Aspects of Business
27:02: Current Focus and Future Plans
CONNECT WITH RENEE
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CONNECT WITH EMILY
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Get Emily’s free online marketing resources at emilyosmond.com/free
Create and launch your first online course in 30 Days: join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course
Want help growing your audience, email list, and sales for your online business? Join The Modern Marketing Collective at emilyosmond.com/collective
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Have you been thinking about creating and launching your first online course?
There can be a lot to get your head around from the sales pages, the checkout pages, emailing your list, promoting on social media, the course creation, picking a name and price and the launch strategy itself.
But if you're like many of the course creators I work with, there can also feel like there's a huge pressure to have a 'big' launch and enrol the most number of students possible.. or else it's a 'fail'.
In this episode, I'm explaining why the purpose of your first course launch isn’t about the money it makes.
Instead: it is to create the course content with the input of your first intake of students.
When you do this, you ensure your course gets results and happy students and testimonials to propel future sales of your course.
Click play to find out how this approach will grow your future course sales more than anything else.
Timestamps:
00:00: Introduction and Latest Podcast Review
01:14: The Purpose of the First Course Launch
04:58: Focusing on Student Success (and why this will grow your future course sales)
08:56: Introducing '30 Day Course Launch'.
Join the waitlist for 30 Day Course Launch at www.emilyosmond.com/launch-course
CONNECT WITH EMILY
Website | Instagram | Facebook | LinkedIn
Get Emily’s free online marketing resources at emilyosmond.com/free
Want help growing your online business? Join The Modern Marketing Collective at emilyosmond.com/collective
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In this episode, I’m speaking with Kate Toon: an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business.
Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.
Kate is a renowned speaker, podcaster and the author of the newly released book: Six Figures in School Hours: How to run a successful business and still be a good parent (2023).
In this episode, we discuss:
Kate’s ‘why’ for being in business - and losing it and finding it againHer transparency around not always knowing what’s next and how sometimes it’s about letting things play out versus needing a big goal to work towardsHow creative genius is overestimated and why so much of the time, it’s really about just doing your work and persisting long enough for happy accidents to happenWhy Kate recently combined two of her online memberships into oneWhat you really want versus what your ego tells you that you wantPricing and delivery models - and Kate’s moral standing on it currentlyThe team and inputs required to run a million dollar revenue businessKate breaks down her marketing outputs and launchesKate has a teenage son and she breaks down what her business looked like at her son’s different ages, from newborn to toddler, primary school and now teenage years.You can order Kate’s book, Six Figures in School Hours, on Amazon or Booktopia or through Kate’s website - katetoon.com
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH KATE TOON
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On this week’s episode, I’m joined by Leah Selfe, who you may know as the Productivity Queen. Leah works with women who are passionate about impacting others through their teachings and knowledge.
She’s the go to Automation Strategist for fine tuning processes, creating business systems that work and automating workflows for easier business operations. Or, in short, she’s the woman who helps others to be more productive in their business, kick goals and get the work done.
After 15 years in the corporate world Leah was made redundant like many others due to Covid-19. Leah knew that this was her chance to take matters into her own hands and decided to start her own business.
In this episode, Leah shares what productivity is - and isn’t; the traps so many of us can fall into in the quest to get more done in less time; and her personal productivity go-tos.
You’ll find Leah online at theproductivityqueen.com.au
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH LEAH SELFE
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In the rapidly evolving landscape of online marketing, exactly where should we be focussing for the year ahead? And what really matters for us as micro business owners among the many trends, platforms and opinions?
Find out in this episode!
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
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In this episode, I’m speaking with Emma Jenkins - a registered psychologist with over 10 years of experience working with children, adolescents and families providing therapy and assessment with a strengths based, client-centered and trauma informed approach.
Since becoming a mother she has developed a passion for supporting parent and infant mental health, especially the adjustment and mental load, social expectation and internalised ‘shoulds’ that come with motherhood, as well as the way our own childhoods and attachment patterns can replay, or influence to impact our parenting, and our romantic relationships.
Emma works with online groups to nurture and empower mothers to carve out a motherhood of their own, beyond the rules and the mousewheel, towards their own unique joy from the center of them, that they always dreamt of with their baby.
I’ve had the pleasure of working with Emma through my membership, The Modern Marketing Collective and at my most recent Elevate Retreat.
In this episode, we discuss how Emma’s business came to be, the changes and bold moves she has made over time, plus how she set - and achieved - a goal in her business, of taking her family to Disney World!
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH EMMA JENKINS
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Before we get into this week’s episode - and the first episode for this year - I want to invite you to join me for my Vision to Action - 2024 Business Day Out, on February 22nd here in Melbourne, Australia.
Meet other expert-based business owners (consultants, coaches, service-based business owners, online course creators and creatives), in person.
Hear the candid stories, challenges and exclusive insights from three inspiring women business owners about how they have created their dream businesses:
Kristina Karlsson - Founder and Former Creative Director of kikki.K, Founder of Dream LifeGulinka Shadinuowa - Personal Stylist, Style Coach, Founder of Styled by GulinkaNartarsha Bamblett - Cultural Facilitator, Speaker, Mentor, Founder of Queen AcknowledgementsAnd invest in the dedicated time to create a plan based on your unique goals for 2024 with my Vision to Action Workshop.
Tickets are on sale now at emilyosmond.com/day-out with early bird pricing available for a limited time longer.
In this episode, we dive into identifying what you want to achieve in 2024 - including the financial breakdown and the time you are able to or willing to invest.
We then use these to inform your marketing activities, ensuring we have metrics to track so we know if we are on track.
Then, we finish off with three questions to consider to help you uncover extra opportunities and easy wins for your marketing.
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
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Do you ever worry that you’re not being professional enough on your social media?
Do you often hold yourself back from sharing certain parts of your personality?
Or do you quash your own ideas, because they aren’t deemed the ‘right’ way to do things in your industry?
Well today’s guest is here to show you how to bring your whole, colourful and creative self into your business!
Leonie Dawson is an internationally best-selling author of the 2023 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.
A multi-passionate entrepreneur, Leonie has generated over $13 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.
Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.
I think you’re going to find this conversation entertaining and refreshing in the way Leonie approaches business, marketing and the idea of being authentic online.
CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH LEONIE DAWSON
Website | Academy | Workbooks | Shop
Instagram | TikTok | Facebook
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Today I’m joined by someone who has an infectiously positive energy about them, loads of fantastic insights, and an inspiring story that is sure to leave you with endless ideas about the opportunities for your own business!
Mim Jenkinson is a multi-six-figure a year digital product creator, 5-star Etsy Sticker Seller and Online Business Coach. She’s a planner addict and is obsessed with stickers!
Mim has helped and coached over 10,000 people all around the world to unlock their creative side and learn how to make an array of products from scratch - the kind people actually WANT to buy.
She supports people to pursue their creative dreams from making perfect stickers they’re proud of, opening a profit-focused sticker shop or creating digital products that stand out from the crowd for consistent sales.
In this episode, we discuss:
Creating multiple revenue streamsEvolving your offers as your business growsSucceeding in a niche marketBuilding a business that suits your strengths, preferences and lifeUsing social media to build your brandAnd lots more!CONNECT WITH EMILY
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Free marketing training, templates and resources at emilyosmond.com/free
Join The Modern Marketing Collective at emilyosmond.com/collective
CONNECT WITH MIM JENKINSON
Website | Instagram | Facebook
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If you have ever wondered if the niche you have chosen is too small…
Or whether you have saturated your market already…
Or simply love to hear inspiring stories of business owners following their passions to build a thriving business, then today’s episode is for you.
I’m joined by Brigit Esselmont, who I met when speaking alongside as a conference earlier this year.
Brigit is best known as the best-selling author of Everyday Tarot and founder of Biddy Tarot. An intuitive entrepreneur, Brigit has helped millions of people all around the world discover how to trust their intuition, access their inner power, and bring the Divine into their everyday life, using Tarot as a guide.
On a mission to bring Tarot out of the closet and into the mainstream, Brigit believes that Tarot is a modern, intuitive tool for purpose-driven people who are ready to live life at their fullest potential – no crystal balls or crushed velvet required.
Brigit has been featured in Huffington Post, Mind Body Green, Refinery29, Hello Giggles, Body+Soul, The Oprah Magazine, on numerous podcasts, and has appeared on stage in front of live audiences across the US and Australia.
When she’s not teaching, coaching or flipping Tarot cards, Brigit loves spending time with her two daughters and husband on the Sunshine Coast, Australia.
I will admit, I only came across Tarot more recently at a retreat I was attending - when the cards came out I was like “what is this all about?!”.
So when I met Brigit and learned that she has built her entire business around Tarot, I was fascinated.
On this episode, Brigit shares:
The different revenue streams in her businessHow her business has changed over the yearsThe biggest lessons she has learnt along the way.Learn more about Brigit's Tarot courses, books, community and intuitive business coaching at BiddyTarot.com.
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Coming up with content ideas - and then bringing them to life - is one of the trickiest and most time consuming parts of marketing for one person business owners.
But what’s worse?
When all that time and effort translates into very little engagement.
I remember when I used to rack my brain trying to figure out what to post.
At the start, I tried sharing what I saw others sharing - convinced they must know something I didn’t.
It wasn’t until I actually studied the type of content that I engaged with myself, that I started attracting above average engagement rates on my content, and grew an audience of 20k+ on Instagram.
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Do you ever get stuck second-guessing yourself, overthinking things, and feeling very unsure about which direction to go in or what decision to make?
This might be because you have disconnected from your own intuition: that inner knowing, your gut feeling, your own instincts.
Well, today’s guest is here to help you reconnect with your intuition in business so you can make decisions with more clarity, calm and confidence.
Today I’m joined by Kerry Rowett, who is the secret behind many well known online entrepreneurs you no doubt know and follow, here in Australia and internationally. Kerry uses her skills as a Kinesiologist, Reiki Master, Positive Psychology, NLP and her intuitive gifts to support her ambitious entrepreneurial clients to get out of their own way and achieve their goals with more ease.
Kerry has a podcast and book called Align + Attract. She teaches other female entrepreneurs to identify what they really want, release their specific blocks and align to their goals in her signature program also called Align + Attract.
If creating alignment is important to you - you're going to love this episode.
We speak about:
How to become more intuitive in your business What intuition looks like, and doesn’t look likeAnd the power of truly trusting yourself and your inner knowing. -
Mindset - or more specifically working on our mindset - is a common idea to many one person business owners.
As entrepreneurial people, many of us are focussed on self improvement, self development and continuing to evolve and grow personally as well as professionally.
We consume resources - like podcasts, books, and courses - that focus on mindset, which help us to understand our own mindset challenges.
And while there are benefits to this - it also means that it can become almost instinctive to link any hesitation or resistance that we have towards an idea, a change, or a decision to a need to work on our mindset.
In this episode, I explore how to tap into your own personal values, to make decisions with more confidence, and build a more fulfilling business for you.
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Today I’m speaking with the award-winning financial advisor, the founder of Endurance Financial and the newly published author of Financially Fit Women, Amanda Thompson!
From the boardroom of Australia’s biggest banks as a leading financial advisor to qualifying three times for the Ironman World Championships despite health issues, Amanda Thompson has never been afraid of a challenge.
For the past two decades, Amanda has specialised in offering strategic financial guidance for individuals and businesses with complex matters requiring more than textbook advice, drawing on her experience in senior advisory roles for leading financial institutions including Westpac, Commonwealth Bank and Choice Capital.
I connected with Amanda when she joined my membership, The Modern Marketing Collective, I have had the delight of meeting Amanda in person at one of our member events, and I’m in awe of not only Amanda’s athletic abilities - but also her commitment to her work, helping women become their own CFOs - which Amanda defines as Confident, Focussed and On top of their money.
And in this episode, Amanda shares the strategies and philosophies that she works with her clients on to help them achieve their financial goals - whether they are just starting out in business or are many years in.
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Most small business owners think their marketing should feel new and exciting to them in order to be doing it right.
In fact, they think that if they repeat themselves in their content, they're doing it wrong.
But when we market our business to suit our personal needs of fun, newness and change, we forget about our audience and their needs of consistency and repetition from a brand.
In this episode, I explore three of the mistakes we make that lead us to resist doing what works - i.e. repetition - in our marketing, and I share how we can harness repetition for more reliable business success.
CONNECT WITH EMILY
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Get my free marketing training, templates and resources at emilyosmond.com/free
Join my membership, The Modern Marketing Collective.
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Fernanda Alberici is a Digital Marketing Strategist, Elite certified Facebook Ads Expert, Speaker, and the founder of Fab Marketing.
Fernanda helps service-based and e-commerce businesses stand out online, attract a consistent influx of leads and customers, and grow a profitable business using tried and tested Facebook and Instagram advertising strategies.
I first connected with Fernanda when she joined my membership The Modern Marketing Collective several years ago, and it has been a pleasure and joy to see her continue to evolve and grow her own business over the years.
In this episode, we speak about:
The catalyst behind Fernanda starting her own businessWhat Fernanda’s early business version looked like compared to today’s versionThe decision that Fernanda made that really saw her business take off The different offers that Fernanda sells in her business (including the new one that she is about to release)Why mindset is Fernanda’s biggest challenge and what she does to keep moving forward despite thisThe three core very practical and tangible strategies that Fernanda uses to attract more leads and sales to her businessThe importance of and power of having a sales funnel that is tested and converts (and how it will help you sleep better at night)What’s working best right now when it comes to Facebook and Instagram Ads for e-commerce and service-based businesses.CONNECT WITH EMILY
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Get my free marketing training, templates and resources at emilyosmond.com/free
Join the waitlist for my membership, The Modern Marketing Collective.
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There’s a great little feature on Instagram that you might not yet be aware of - or if you are aware of it, you may not be using it in the most strategic way possible.
I’m talking about Instagram’s pinned posts feature.
You can pin up to three of your posts to the top of your profile on Instagram, which means that these are the first pieces of content that people will see when they land on your profile.
So what content exactly should you be considering pinning there?
That’s what we’re exploring in today’s episode!
CONNECT WITH EMILY
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Get my free marketing training, templates and resources at emilyosmond.com/free
Join the waitlist for my membership, The Modern Marketing Collective.
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How exactly do you go about preparing to leave a corporate job to transition into your own business? Is there a right time to make the move? What type of buffer should you have in place - if any? And how can you attract clients from marketing your business online - in a way that feels good to you? Well today’s guest on The Emily Osmond Show answers these questions and more!
My guest is Gulinka Shadinuowa - a personal stylist based in Melbourne, who helps women find their authentic personal style without the wardrobe overwhelm and excess.
Gulinka has been a member of my membership, The Modern Marketing Collective for four years! I have absolutely loved seeing Gulinka’s confidence and business grow and evolve over this time.
You’ll find Gulinka at styledbygulinka.com and on Instagram where you can check out her excellent content at @styledbygulinka.
CONNECT WITH EMILY:
Website | Instagram | Facebook | LinkedIn
Get Emily’s free marketing resources at emilyosmond.com/free
Join the waitlist for The Modern Marketing Collective.
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I’m not going to sugarcoat it: I have found the past few months pretty hard!
The last episode I recorded about business and a baby was when Lando was four months old. He had slept for a lot of the day up until about three months, and at the time I recorded that episode, I was getting to grips with no longer having pockets of my day to dive into work.
This coincided with the end of the time that I had prepared for taking my own version of maternity leave - about three months. With Lando due in September, I had most of my content planned until the rest of the year, podcast episodes relatively organised with some re-casts happening, and with December typically being a quieter month in my business each year, I thought I would hit the ground running in January.
Well in this episode, I discuss how exactly that plan went and what I have found best and hardest about the past few months, with Lando almost one year old now.
CONNECT WITH EMILY:
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Get Emily’s free marketing resources at emilyosmond.com/free
Join the waitlist for The Modern Marketing Collective.
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