Episodes
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In this week’s Floral Hustle minisode, Jen dives into the big question: Should you add an additional revenue stream to your floral business? With so many potential ways to generate income—weddings, daily deliveries, corporate accounts, a la carte flowers, and more—it’s tempting to say yes to everything. But what’s the best strategy for long-term success? Jen shares her advice on mastering one area of your business before expanding, experimenting with new streams, and ensuring alignment with your goals for 2025.
What You’ll Learn in This Episode:
Why mastering one area of your business is crucial before adding another revenue streamHow to evaluate whether a new revenue source aligns with your long-term goalsExamples of profitable revenue streams, including a la carte weddings and luxury silk rentalsTips for testing new opportunities without overwhelming your businessHow to reflect on what’s working and set revenue goals for the new yearKey Topics Discussed:
Mastering Before Expanding:Avoid “throwing spaghetti at the wall” by focusing on perfecting one area of your business.Examples from Jen’s journey: mastering traditional weddings, cultural weddings, and a la carte weddings before adding new streams.A La Carte Weddings:Why a la carte weddings are a seamless addition to your business.How they generate extra revenue and provide marketing opportunities.Reflecting on their impact at year-end to decide whether to scale.Luxury Silk Rentals:How Jen added luxury silk rentals to her offerings and generated nearly $9,000 in revenue during a soft launch.Ways to market silk rentals through bridal shops, styled shoots, and open houses.Experimenting with Corporate and Hotel Accounts:Testing new opportunities to determine if they feel good and are profitable.Insights from previous guests like Francesca, the hotel florist.Making Strategic Decisions for 2025:The importance of reflecting on your current offerings before expanding.Setting specific revenue goals for each bucket in your business.Leveraging coaching or mastermind groups for support and guidance.Action Steps for Florists:
Reflect on whether your current revenue streams are fully optimized.Test one new revenue source in 2025, starting small to evaluate its fit and profitability.Set clear revenue goals for each income stream and track progress throughout the year.Consider adding a la carte weddings or silk rentals as low-barrier ways to expand your business.Links & Resources Mentioned:
The Floral CEO MastermindPower Hour Coaching SessionsBlue Blossom Academy: Luxury Silk Rentals Course (Code: HUSTLE)Connect with Jen on Instagram: @TheFloralHustleSubscribe & Connect:
Don’t miss this insightful minisode! Subscribe to The Floral Hustle Podcast for weekly tips on growing your floral business with strategy and confidence. Share your 2025 revenue goals with Jen on Instagram, and let her know how she can support your journey!Thank you for listening, flower friend. Here’s to a profitable and fulfilling 2025!
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In this week’s episode of The Floral Hustle Podcast, we’re looking beyond resolutions and diving into intentional goal setting for 2025. Who do you want to be, and how can your goals align with that vision? Jen shares actionable insights on crafting a plan for your business and life that feels good, empowers you, and sets you up for sustainable success. From picking a word of the year to aligning your actions with your goals, this episode will inspire you to take bold steps toward your dream future.
What You’ll Learn in This Episode:
How to envision your ideal self and business for 2025The importance of goal planning that aligns with your personal valuesWhy reactivity keeps you stuck and how to adopt a CEO mindsetThe transformative power of writing down your goals and creating intentionTips for identifying and overcoming what’s holding you backKey Topics Discussed:
Crafting a Vision for 2025:Envision your ideal life and business in 2025.Reflect on what worked, what didn’t, and what needs tweaking in the past year.Adopting a CEO Mindset:Stop reacting to life and start strategically planning your future.Make intentional decisions to align your business with your goals.The Power of Writing It Down:Write your goals on paper or post-it notes and place them where you’ll see them daily.Use repetition to build confidence and create momentum toward your goals.Getting Clear on Your “Why”:Understand the deeper reasons behind your goals (e.g., time freedom, financial security).Use this clarity to stay motivated and focused.Overcoming Limiting Beliefs:Identify the internal or external barriers holding you back.Strategies for removing excuses and stepping out of your comfort zone.Finding Alignment in Business and Life:Choose a word of the year to guide your intentions (e.g., "alignment").Make decisions that align with your purpose and feel good in every aspect of your life.Leveraging Support Systems:Tap into resources like coaching, mastermind groups, or accountability partners.Engage your family and team in helping you achieve your goals.Action Steps for Listeners:
Reflect on who you want to be in 2025 and write it down.Pick a word of the year to guide your intentions and share it on Instagram @TheFloralHustle.Schedule a personal CEO day to analyze what’s working, what’s not, and what needs to change.If something is holding you back, seek the resources or support you need to move forward.Links & Resources Mentioned:
The Floral Hustle MastermindPower Hour Coaching SessionsConnect on Instagram: @TheFloralHustleSubscribe & Connect:
Subscribe to The Floral Hustle Podcast for weekly episodes that inspire you to dream bigger, achieve more, and build a business you love. Share your goals for 2025 with Jen on Instagram and join the conversation about creating intentional success.Thank you for listening, flower friend. Here’s to an aligned, impactful, and successful 2025!
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Missing episodes?
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In this heartfelt minisode of The Floral Hustle Podcast, we’re diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it’s easy to put everyone else’s needs ahead of our own. But running your business and life on empty isn’t sustainable. Join me as we explore why self-care isn’t selfish—it’s essential—and how taking care of yourself can help you show up as your best self for your business, your family, and yourself.
What You’ll Learn in This Episode:
Why prioritizing yourself isn’t selfish—it’s necessary for successHow running on empty impacts your business and relationshipsPractical ways to create boundaries and carve out time for self-careTips for giving yourself grace during busy seasons like the holidaysThe importance of scheduling self-care activities to stay balancedKey Topics Discussed:
The Myth of Selfishness in Self-Care:Society often tells us that putting ourselves first is selfish, especially as mothers and caregivers.Why prioritizing yourself allows you to show up better for everyone else.The Impact of “Running on Empty”:How neglecting your needs leads to burnout, resentment, and snapping at others.Why your business and relationships deserve more than the “leftover version” of you.Creating Boundaries That Support You:How to have honest conversations with your family or partner about your needs.Examples of boundaries: dedicating time for yourself, delegating tasks, and saying no.Practical Self-Care Strategies:Schedule activities that replenish you, such as massages, workouts, or hobbies.Let go of unnecessary tasks or expectations that don’t bring joy (like perfectly wrapped gifts).Giving Yourself Grace:Why it’s okay to let go of perfection and embrace “good enough.”How to recognize when it’s time to pause, reflect, and reset.A Reminder for the Busy Florist:During wedding season or school breaks, self-care becomes even more critical.You deserve rest, joy, and time to recharge.Action Steps for Florists & Creatives:
Reflect on areas in your life where you’re running on empty and prioritize time to recharge.Identify one self-care activity you can schedule this week that makes you feel good.Have a conversation with your partner or family about how they can support you better.Give yourself grace during busy seasons and let go of unnecessary expectations.Subscribe & Connect:
If this episode resonated with you, subscribe to The Floral Hustle Podcast for more tips on balancing life and business. Follow me on Instagram @TheFloralHustle and share how you’re committing to self-care this season. Remember, you deserve it!Thank you for listening, flower friend. Wishing you a flower-filled, restful week!
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In this episode of The Floral Hustle Podcast, I’m sharing strategies to set your floral business up for success in 2025. While many embrace the "new year, new me" mantra, I believe in using this time to reflect, audit, and make data-driven decisions that align with your goals. From understanding your revenue sources to time management tips and expense audits, this episode is packed with actionable insights to help you grow your floral business with intention and clarity.
What You’ll Learn in This Episode:
Why auditing your business is essential for effective goal planningHow to analyze what’s working, what’s not, and what’s worth tweaking in your businessThe importance of understanding your revenue streams and profit marginsTips for performing a time audit to maximize your productivityHow to create sustainable, data-driven goals that align with your personal and business aspirationsKey Topics Discussed:
Business Auditing for Growth:Conduct a CEO audit: Evaluate impactful actions from the past year.Review what worked, what sort of worked, and what didn’t work in 2024.Analyze revenue streams and identify areas for growth.Time Management Strategies:Perform a time audit to understand how you’re spending your hours.Maximize time for high-revenue activities while minimizing low-impact tasks.Use batching and time-blocking to stay focused and productive.Expense Auditing:Review subscriptions and overhead costs to identify unnecessary expenses.Invest in tools and resources, like Canva Pro, that enhance your business operations.Goal Setting with Alignment:Set realistic, actionable goals that inspire growth without overwhelming you.Focus on long-term strategies rather than reactive decisions.Prioritize self-care and personal growth alongside business goals.Creating a Process-Oriented Business:Develop systems for tracking leads, freelancers, and client bookings.Use data to inform decisions about marketing, relationships, and priorities.Personal & Professional Alignment:Evaluate relationships with clients, planners, and team members.Make bold decisions to remove negativity and foster positivity in your business.Check in with yourself: Are you filling your cup so you can better serve others?Action Steps for Floral Business Owners:
Schedule a “CEO Day” to reflect on your business and create a strategic plan.Use a notebook or spreadsheet to track leads, revenue, and key metrics.Perform a time and expense audit to streamline operations and maximize profitability.Set goals that feel inspiring yet achievable and adjust them as needed throughout the year.Links & Resources Mentioned:
Episode: Conducting an Expense Audit for Your Floral BusinessRachel Hollis Podcast: How to Do a Calendar AuditThe Floral CEO MastermindSubscribe & Connect:
If you’re ready to make 2024 your best year yet, don’t miss this episode! Subscribe to The Floral Hustle Podcast for more insights and tips to help you grow your floral business with confidence. Follow me on Instagram @TheFloralHustle for more resources, and share your goals for the new year!Thank you for listening, flower friend. Wishing you a flower-filled, successful 2025!
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In this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creative entrepreneur battling overwhelm, this episode provides practical advice on creating a clear path toward your goals. Learn how investing in yourself, setting big audacious goals, and leveraging the power of community can transform your life and business.
What You’ll Learn in This Episode:
Why investing in your brain is the key to unlocking your potential.How surrounding yourself with a like-minded community can drive your momentum.Jen’s personal journey of growth through masterminds, courses, and coaching programs.Real-life success stories from members of the Floral CEO Mastermind—from tripling revenue to transforming their personal and professional lives.The importance of setting clear, audacious goals and taking decisive action to achieve them.Key Highlights:
Invest in Your Growth:
Jen shares her experiences with masterminds, courses, and coaching, explaining how even small incremental gains can lead to massive progress. Investing in yourself doesn’t have to mean a huge financial outlay—start by reallocating your resources toward personal and professional development.The Power of Community:
Learn how surrounding yourself with driven individuals can spark contagious energy and momentum. Hear real stories of florists in Jen’s Floral CEO Mastermind who achieved transformative results by embracing the power of group support.Lay Your Path to Success:
With 2025 just around the corner, now is the perfect time to set clear goals. Jen challenges listeners to evaluate their habits, make intentional investments in themselves, and create a plan to make their dreams a reality.What Are You Available For in 2025?
Jen encourages listeners to shift their mindset and make space for success. Let go of what’s not serving you, and step into a year of growth, abundance, and joy.Resources Mentioned in the Episode:
Floral CEO Mastermind: Join an exclusive community of florists focused on growth, accountability, and success. Learn more at http://thefloralhustle.com/mastermind .Upcoming Workshop: Mark your calendars for the Business Bouquets and Branding Workshop on January 12–14, 2025.Actionable Steps:
Set Your Goals: Write down your big, audacious goals for 2025. Share them on social media or with a trusted friend to make them real.Invest in Yourself: Whether it’s a mastermind, a course, or simply reallocating your coffee budget, commit to personal and professional growth.Start Now: Don’t wait for January 1—take action today to build momentum for the new year. -
In this week’s episode, I, Jen, am sharing some of my absolute favorite tools, resources, and self-care items that have enhanced my life and business as a florist and entrepreneur. From game-changing floral tools to personal care essentials, this episode is packed with recommendations that will inspire florists and small business owners alike. Discover products and practices that can help you grow your floral business, elevate your designs, and take better care of yourself!
What You’ll Learn in This Episode:
The best floral clippers for every florist’s toolkitStunning floral vessels and votives to elevate wedding designsWhy long-burning tea lights are a must for floral rentalsTop silk flower suppliers and how they transformed my businessHow I use Vistaprint for marketing materials and brandingA peek into my favorite skincare and self-care ritualsWhy every florist should prioritize regular massages for their well-beingFeatured Tools & Resources:
HC Creations Clippers: Durable and ergonomic cutters that make floral design easier on your hands.Camila Supply Vessels: Elegant pin frog bowls, lotus bowls, and bud vases for elevated event designs.Jamalia’s Garden Long-Burning Tea Lights: Essential for ensuring your candles last through events.Allstate Silk Flowers: High-quality silk blooms that are perfect for rentals and installations.Blue Blossom Academy: Comprehensive education for starting and scaling a silk flower rental business. Use my code HUSTLE for a free installation masterclass and a free coaching session with me.Katherine -Infinite Blooms [email protected] Farm-to-door roses from Ecuador with exceptional variety and quality.Holex: A wholesale floral auction platform offering unique products at great prices.Vistaprint: My go-to for everything from postcards to vendor Christmas cards.Personal Favorites:
Mod Boutique Clothing: Weekly drops of fun, floral-inspired clothes and bold accessories. https://www.modboutiquevw.com/Dermatology Skincare: Eye correctors, serums, and masks that keep my skin glowing. https://www.drmtlgy.com/?nbt=nb%3Aadwords%3Ag%3A10287084894%3A124070716956%3A703434202681&nb_adtype=&nb_kwd=dermotoligy&nb_ti=kwd-502457573277&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_si=%7Bsourceid%7D&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=p&utm_campaign=Search-Branded-USA-Sol8_source=google&utm_medium=cpc&utm_content=703434202681&utm_term=dermotoligy&adgroupid=124070716956&gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoOvq3XVEb5ULfb7_qJRsNZn2-uQFimNFkM_m4c8OYTCaxUOy1IK-nBoCLzsQAvD_BwELashify Lashes: DIY lash extensions that save time and look stunning. https://www.lashify.com/Curious Elixirs: Non-alcoholic mocktails with adaptogens for a relaxing treat. https://curiouselixirs.com/?gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoH381n81971EOQnigPqH5VncPiPtkM3XRudsjEjvXdEfkzHPQ-pZphoCjuYQAvD_BwEMall Kiosk Chair Massages: Quick and effective neck and shoulder relief for busy florists.Why These Recommendations Matter:
Each of these tools and practices has helped me streamline my business, improve my designs, and prioritize my health and happiness. As florists, we pour so much into our work—it's crucial to find products and habits that support our growth and well-being.Links & Resources Mentioned:
HC Creations Clippers on AmazonCamila Supply VesselsLong Burning Tealights on AmazonAllstate Silk FlowersBlue Blossom AcademyInfinite Blooms Holex Wholesale AuctionVistaprintMod Boutique ClothingDermatology SkincareLashify LashesCurious ElixirsSubscribe & Connect:
If you loved this episode, don’t forget to subscribe to The Floral Hustle Podcast for more tips, tools, and inspiration to help you grow your floral business and thrive as a creative entrepreneur. Follow me on Instagram @TheFloralHustle and share your favorite products with me!Thank you for listening, flower friends! Have a flower-filled day!
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In this week’s minisode of The Floral Hustle, Jen dives into the critical topic of positioning yourself as an expert in the floral industry. Whether you're a seasoned florist or just starting out, Jen shares actionable insights on how to showcase your expertise to clients, wedding planners, and other professionals in the wedding industry. You’ll learn the importance of crafting compelling positioning statements and elevator pitches to instill confidence and build trust.
What You’ll Learn in This Episode:
Why being "just an inch ahead" of your clients makes you the expert they need.Strategies to position yourself as the go-to florist for both clients and wedding professionals.How to develop a powerful positioning statement to close consultations effectively.The difference between an elevator pitch and a positioning statement and when to use each.Real-life examples of how Jen’s expert positioning has landed her high-value clients—even against stiff competition.Sneak peek into the upcoming Branding, Bouquets, and Business Workshop designed to refine your branding and boost your expert positioning.Key Quotes from the Episode:
“You don’t need 25 years of experience to be an expert. You just need to be a step ahead of your clients to guide them confidently.”“Positioning yourself as the expert eliminates client doubts—you're their easy button.”“I attract more colorful weddings because I position myself as an expert in color and showcase those designs consistently.”Upcoming Event: Branding, Bouquets, and Business Workshop
Two bouquet styles (hand-tied cascade and spiral technique)Hands-on installation designBusiness strategies to position yourself as an industry leaderFull styled shoot galleryOptional video upgrade: Create a professional elevator pitch video for your website and social media (only $250!)
Hone your brand and master your positioning at the Branding, Bouquets, and Business Workshop!
📍 Location: Minneapolis, MN
📅 Date: January 2024
💡 What’s Included:🎟️ Use code ROCKSTAR for $100 off your ticket!
👉 Learn more and register at TheFloralHustle.com/RockstarLinks and Resources Mentioned:
Branding, Bouquets, and Business Workshop DetailsJen’s Elevator Pitch Video Example – available on the workshop sales page.Explore all upcoming workshops at TheFloralHustle.com.Connect with Jen:
Website: TheFloralHustle.comInstagram: @TheFloralHustle -
Hello, flower friends! 🌸 In this week’s episode of The Floral Hustle Podcast, we're diving deep into how to give your floral brand a glow-up that truly stands out in the wedding industry. Whether you're starting fresh or looking to refine your established brand, this episode is packed with actionable tips to help you create a brand that resonates with your ideal clients and reflects your unique style.
Here’s what you’ll learn in today’s episode:
Why Your Floral Brand Matters
Discover how your branding can be the difference between blending in and becoming unforgettable. Learn why aligning your brand with your business goals and ideal clients is crucial for success.Key Elements of a Standout BrandVisual Identity: Logo, color palette, fonts, and overall aesthetic.Brand Voice: How your tone and language can create trust and connection with potential clients.Ideal Client Clarity: Understanding and attracting the right clients who value your work.Practical Tips for a Branding Glow-UpAudit your branding materials for consistency and quality.Use affordable tools like Canva or DesignCrowd to elevate your visuals.Create branded experiences that leave a lasting impression, from welcome kits to personalized touches.Debunking Branding Myths
Branding is more than just a pretty logo. It’s about creating a memorable, cohesive experience that reflects your values and connects with your audience emotionally.Special Announcement: Business Bouquets and Branding Workshop
Ready to transform your brand? Join me in January for an immersive workshop where we’ll:
Create two stunning bouquets and a trendy caterpillar table installation.Dive into branding strategies to align your business with your vision.Capture a mini branding photoshoot and video to showcase your floral magic.➡️ Reserve your spot now: http://TheFloralHustle.com/rockstar
Limited to 15 spots for an intimate and impactful experience!Episode Highlights:
Personal branding lessons: Why I rebranded after 17 years to better align with my goals.Real-life examples: How florists like Sarah Khan create unforgettable, luxury floral brands.Why I focus on serving mid-tier wedding clients (not luxury) and how this aligns with my life goals.The power of an optimized space: How I run a $350K floral business from a two-car garage.Resources Mentioned:
Canva Pro for DIY branding tools.DesignCrowd for affordable logo and design contests.Workshop Details & Sign-Up: http://TheFloralHustle.com/rockstarJoin the Conversation!
Let me know how you’re transforming your brand by tagging me on Instagram @TheFloralHustle. I’d love to hear your thoughts and see your floral creations!
If you found value in this episode, don’t forget to leave a review and share with your flower friends. 🌸
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Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you’re a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and leave a lasting impression.
💡 Key Takeaways from This Episode:
Underestimating Prep and Labor
Learn how detailed planning, realistic timelines, and proper preparation can save you from stress and elevate your installations.Using the Wrong Mechanics
Discover why choosing the right mechanics ensures your designs are safe, sturdy, and stunning every time.Overlooking Venue Requirements
Avoid the pitfalls of strict venue policies by knowing what questions to ask and preparing accordingly.Choosing the Wrong Flowers
Strike the perfect balance between beauty and practicality by selecting flowers that thrive in installations.Underpricing Your Work
Understand how to accurately price installations by accounting for materials, labor, and the complexity of your designs.🌟 Level Up Your Installation Skills
The best mechanics for foam-free and sustainable designs.How to confidently price and execute stunning installations.Techniques for building a portfolio that attracts high-end clients.
Ready to take your floral installations to the next level? Join my Installation Rockstar Workshop in Minneapolis, Minnesota! This hands-on, immersive experience will teach you:🎨 This session’s theme? Citrus Sensation—inspired by the Pantone Color of the Year! Spots are limited to 15 attendees, so don’t wait to secure your place.
🔗 Learn more and register at TheFloralHustle.com/Rockstar
🌺 Why Listen to This Episode?
If you’ve ever struggled with floral installations or felt uncertain about pricing, logistics, or mechanics, this episode is for you. Get insider tips and real-world advice from someone who has done over 400 installations—and is ready to help you avoid costly mistakes.Timestamps:
[00:00] Introduction: The changing world of floral design
[01:37] Mistake #1: Underestimating prep work and labor
[03:17] Mistake #2: Using the wrong mechanics
[06:03] Mistake #3: Overlooking venue requirements
[09:17] Mistake #4: Choosing the wrong flowers
[10:56] Mistake #5: Underpricing your work
[15:46] Bonus Tip: The importance of practice and hands-on experience🎙 Connect With Us:
Follow The Floral Hustle Podcast for more insights on building a thriving floral business, mastering installations, and growing your revenue.🌸 Stay Inspired:
Subscribe to the podcast, leave a review, and share this episode with your flower-loving friends! -
In this episode of The Floral Hustle Podcast, Jen dives into the challenges that often hold florists back from achieving success—not just in their business, but in their lives. From the power of having a clear vision to overcoming "action faking," Jen shares actionable insights to help you break through the barriers standing in the way of your goals.
Learn how to:
Create a vision that feels authentic to your life and business.Avoid the traps of unrealistic expectations like luxury floral design.Invest in education and coaching to level up your skills and confidence.Develop a strategy with bite-sized, actionable steps for success.Build a business that aligns with your personal values and goals.Jen also highlights transformative opportunities, including her upcoming workshops like Installation Rockstar Intensive and Cultural Wedding Rockstar, and shares how her Floral CEO Mastermind can help florists build a six-figure floral business while living a life they love.
Show Notes:
What’s Holding You Back From Success
Are you feeling stuck in your floral business or personal life? This episode will guide you through identifying and addressing the roadblocks preventing you from reaching your full potential. Jen shares her journey of overcoming challenges, gaining clarity, and creating a business that aligns with her life goals.Key Takeaways:
Clarity is Key: Define your vision and get specific about what success looks like for you.Avoid Action Faking: Success requires consistent, intentional action, not just buying courses or making resolutions.Understand Your Goals: Luxury floral design isn’t for everyone—know what aligns with your lifestyle and values.Invest in Yourself: Education, coaching, and community can transform your mindset and strategy.Plan Strategically: Break big goals into smaller, manageable tasks to stay on track.Upcoming Workshops & Opportunities:
Installation Rockstar Intensive: Hands-on training for five installation types using Pantone’s color of the year.Cultural Wedding Rockstar: Learn the art of designing mandaps, garlands, and more for cultural weddings.Business, Bouquets, and Branding: Build your brand, create stunning installations, and leave with professional collateral to attract clients.Join the Floral CEO Mastermind
Work directly with Jen and other driven florists to create a six-figure floral business that aligns with your life. Spots are limited, so act fast!Links Mentioned in This Episode:
WorkshopsFloral CEO MastermindConnect with Jen for one-on-one coaching or strategy sessions at The Floral Hustle.Follow Jen on Social Media:
Instagram: @TheFloralHustle
Facebook: The Floral HustleSubscribe & Review:
Enjoying the podcast? Please subscribe and leave a review to help more florists discover The Floral Hustle Podcast. -
Episode Summary:
In this week’s minisode of The Floral Hustle Podcast, host Jen dives into the game-changing concept of flat rate pricing for florists. Whether you're creating a la carte wedding packages, simplifying consultations, or building transparency into your pricing model, flat rate pricing can revolutionize the way you run your floral business. Jen breaks down the benefits, strategies, and real-life applications of this pricing method, helping you save time, eliminate ghosting, and make your services more accessible to clients.What You’ll Learn in This Episode:
What is Flat Rate Pricing?
Learn how flat rate pricing creates transparency and simplifies decision-making for your clients, giving you a competitive edge in the floral industry.How to Build a Flat Rate Pricing Model:
Jen explains her "flower recipe" approach, which includes focal blooms, fillers, greenery, and mechanics. Use this method to create base prices for common items like bouquets, boutonnieres, and centerpieces.Streamlining Consultations with Pricing Transparency:
Discover how flat rate pricing helps you weed out unqualified leads and avoid wasted time on lengthy proposals for clients who may not align with your pricing.Using Flat Rate Pricing to Educate Clients:
Learn how to have meaningful budget conversations with clients, including “flower math” to break down costs for bridal parties, centerpieces, and more.Practical Applications:
Explore how to implement flat rate pricing in brochures, lead magnets, ManyChat automations, and responses to online inquiries from platforms like The Knot or WeddingWire.Key Takeaways:
Transparency in pricing builds trust and differentiates your business in the market.Flat rate pricing saves time, reduces ghosting, and enhances your client experience.Educating clients on budget realities fosters smoother consultations and more successful bookings.Actionable Tips for Florists:
Create a base recipe for each floral item you offer and price it accordingly.Develop a lead magnet like a pricing guide to attract potential clients.Practice “flower math” during consultations to educate clients and align their expectations with their budgets.Offer tiered centerpiece options to accommodate a variety of budget levels.Links and Resources Mentioned:
Download Jen’s free pricing guide for florists: https://www.thefloralhustle.com/pricingFollow The Floral Hustle on @thefloralhustle on Instagram -
In this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're focused on increasing revenue, improving your brand, or enhancing client relationships, this episode will give you practical steps to implement now for a successful future.
Topics Covered
Reflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn’t, and what areas need more attention.Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.Key Takeaways
Reflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.Action Steps for Florists
Schedule Reflection Time – Spend 30 minutes listing out what worked and what didn’t in 2024.Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.Here's a sample of SEO-optimized show notes for this episode:
Episode Title
"3 Key Steps to Prep Your Floral Business for Success in 2025: The Floral Hustle Podcast"
Episode Description
In this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're focused on increasing revenue, improving your brand, or enhancing client relationships, this episode will give you practical steps to implement now for a successful future.
Topics Covered
Reflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn’t, and what areas need more attention.Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.Key Takeaways
Reflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.Action Steps for Florists
Schedule Reflection Time – Spend 30 minutes listing out what worked and what didn’t in 2024.Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.Related Links and Resources
The Floral CEO Mastermind – Join the waitlist to gain accountability and insights in 2025.Silk Flower Rentals – Interested in diversifying your income? Learn more with Blue Blossom Academy (use code "HUSTLE" for 50% off).Cultural Wedding Rock Star Workshop – Reserve your spot for April 2025 and become an expert in cultural weddings and structures.Subscribe & Review
If you found this episode helpful, please subscribe to The Floral Hustle on Spotify or Apple Podcasts, and leave a review! Reviews help other florists find this content, and together we can help each other succeed.
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In this minisode of The Floral Hustle, Jen dives into one of the most powerful marketing tools you have: you! As florists, we often pour our heart and creativity into our designs, but showing up as the face behind our business can elevate trust, connection, and ultimately, client bookings. Jen shares actionable tips for being visible, relatable, and magnetic in your business. Learn why it’s crucial to let your personality shine, build rapport with clients and vendors, and how simply being present on social media or your website can drive meaningful engagement.
Key Topics Covered
Why Showing Up MattersJen explains why you are your business’s superpower. She emphasizes how clients connect not just with your floral designs, but with the person creating them.For introverted creatives, she provides encouragement and tips for showcasing yourself in ways that feel authentic and approachable.The Power of Being Seen on Social MediaJen gives ideas on how to create shareable content, such as videos with wedding tips and flower insights.She shares her experience with shareable videos on budgeting, flower arrangements, and wedding planning tips, which have increased her exposure and referrals.Making Your About Page PersonalThe "About Us" page is a must for any florist website. Jen talks about the value of adding a photo of yourself and a personal story, helping clients feel a connection and building trust before you ever meet.Building In-Person RelationshipsJen encourages florists to connect with wedding planners, venue managers, and photographers at each event.She explains how these relationships can lead to more referrals and create a magnetic brand presence that clients remember.Jen’s Real-Life ExampleIn a candid story, Jen shares her experience with a challenging client and how being authentic, direct, and confident helped her win the business over other florists.She talks about how her approach with clients, backed by her reputation for professionalism and reliability, makes her a top referral choice for vendors.Takeaway Tips for Florists
Post One Video a WeekJen suggests showing up weekly with a video that provides valuable advice to both clients and vendors. Talk about wedding flower tips, budget tips, or showcase a unique centerpiece idea.Highlight Your ValuesOn your website, social media, and even in conversations, be transparent about what you value in business. Let your personality and experience shine through to attract the right clients.Network as the Face of Your BrandIntroduce yourself to planners, venues, and photographers as the face of your business. Cultivating these relationships is one of your most valuable selling features.Make Your Business MagneticJen’s closing advice is to embody the “badass energy” that makes you unforgettable to vendors and clients alike. Being present, authentic, and showing gratitude makes clients and vendors feel valued, creating a cycle of loyalty and referrals.Listen Now to Embrace Your Business’s Biggest Asset—YOU!
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In this insightful episode of The Floral Hustle podcast, Jen welcomes special guest Franceska, widely known as “The Hotel Florist.” Franceska shares her journey from corporate burnout to building a sustainable and profitable floral business through recurring hotel contracts. She explains how florists can explore revenue streams beyond weddings and daily flower orders, especially by partnering with hotels and other high-end corporate clients.
Whether you’re a florist eager to boost your income, find financial stability, or simply avoid the wedding season grind, this episode reveals how to approach the hotel industry with confidence. Discover the potential of building a high-value, recurring revenue model and learn actionable steps to get started in this niche.
Topics Covered:
Franceska’s Journey - From Dubai to Dallas, hear how Franceska transitioned from corporate life to a flourishing floral career, ultimately creating “The Hotel Florist” and establishing herself in the hotel and luxury space.Recurring Revenue for Florists - Why relying solely on weddings can limit your income potential, and how regular contracts can transform your floral business.Mindset Shifts for Success - Both Jen and Franceska dive into how trauma, confidence, and the willingness to redefine success contribute to business growth.Understanding Hotel Contracts - Tips on approaching hotels, speaking to decision-makers, and creating mutually beneficial relationships.Profit First Approach - How implementing the Profit First method can ensure a healthy cash flow and prevent burnout for florists.Actionable Steps to Begin Working with Hotels - Franceska shares practical first steps for florists to start pitching their services to hotels, including identifying potential clients and creating strong initial proposals.Key Takeaways:
Think Beyond Weddings: Weddings are wonderful but shouldn’t be your sole revenue stream. Consider recurring hotel or corporate contracts for stability.Mindset Matters: Address past limitations and step into an empowered, growth-oriented mindset to attract high-value clients.Profit First: Learn to manage cash flow with the Profit First method and take home consistent profit, even in a fluctuating industry.Network with Confidence: Don’t be afraid to reach out to hotels! Francesca explains how to approach general managers with confidence.Scale Efficiently: Building long-term corporate partnerships can help you scale your business sustainably and free up time for what matters most.Resources Mentioned:
The Hotel Florist InstagramProfit First by Mike Michalowicz
For anyone who wants to sign up for Novo use this link for $40 free cash: https://onboarding.novo.co/signup?referral_code=FranceskaMcCaughan&first_name=Franceska
SurThriving Memoir on Amazon: amzn.to/4aGCG1tHotel Florist Profit Method Best Selling Book on Amazon: https://amzn.to/3YRrs7Q
Join my free masterclass on How to Start with Hotels on November 10th, 11th and 15th: https://webinarkit.com/webinar/registration/67237449169d9ea21b8c6e0d
PROGRAM LINKS:
Starter Challenge: https://www.thehotelflorist.co/offers/kJfYujU8?coupon_code=WELCOME90
Starter Challenge Holiday Edition: https://www.thehotelflorist.co/offers/oeK7zwBr Petals to Profit, 6 Week Consistent Income System: https://www.thehotelflorist.co/petals-to-profit
The Hotel Florist Starter Kit: https://www.thehotelflorist.co/starter-kit The Hotel Florist Profit Method (doors open November 10-16, 2024) so email us to get on the list: hello@thehotelflorist.Follow Us: Don’t miss a single episode! Subscribe to The Floral Hustle on your favorite platform, and leave a review if you enjoy the show. Follow us on Instagram for updates and floral business tips!
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Welcome, flower friends! 🌸 In this minisode of The Floral Hustle, Jen dives deep into the art of creating beautiful floral designs by breaking down the essential layers of design. Perfect for florists looking to refine their recipes, simplify pricing, and elevate their arrangements, this episode guides you through each layer needed to make your florals bloom to their fullest.
Episode Highlights:
Foundational Blooms: Learn why larger blooms, like roses, peonies, and mums, are ideal for creating structure and adding volume.Transition Blooms: Discover how medium-sized flowers such as spray roses and lisianthus add softness and blend the focal blooms with fillers.Fillers for Depth: Explore the role of Queen Anne’s lace, wax flower, and baby’s breath in filling gaps, creating texture, and balancing color.Line Flowers for Drama: Hear Jen’s thoughts on using line flowers like delphinium and snapdragons to add verticality and flair to designs.Dancing Flowers for Movement: Learn how delicate blooms like scabiosa and cosmos bring elegance and motion to arrangements.Coverage Blooms: For larger pieces, Jen explains the use of big coverage blooms like hydrangeas to mask mechanics and bulk up designs affordably.Key Takeaways for Florists:
Recipe Building: Simplify planning with a foundational floral recipe that can be adjusted to suit any client’s preferences or budget.Sourcing Smartly: Tips on buying hydrangeas and other blooms affordably from auctions, ensuring fresher and higher-quality flowers for your designs.Scaling Your Business: Get insights into choosing budget-friendly options without sacrificing the fullness and beauty of your arrangements.Special Announcement: Business, Bouquets, & Branding Workshop
Exciting news! Jen is launching the Business, Bouquets, & Branding Workshop in January, held in her home-based studio in Minneapolis. This unique, hands-on workshop will cover everything from recipe building to photographing your creations and branding your floral business with confidence.
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In this episode of The Floral Hustle, host Jen dives into the realities of balancing a thriving floral business with motherhood, personal wellness, and ADHD. As a solo florist working out of her garage and generating six figures, Jen shares candid insights about managing life’s daily challenges while keeping her business stress-free and profitable. With over 20 years of experience and a certified life and mindset coach, Jen reveals how to build resilience, prioritize mental health, and maintain harmony in both business and family life.
Episode Highlights:
Balancing Life as a Florist and Mom
Discover Jen’s unique strategies for managing a demanding florist business while parenting two kids, one with special needs. She discusses her approach to building a stable, supportive environment for her family amidst the demands of running a successful floral business.Mental Health in the Florist Industry
Jen opens up about her personal journey, sharing the significance of mental health in her life and business. From building her $100K florist business to becoming a life coach, she explains how supporting mental wellness is essential for business growth and personal satisfaction.Systems and Tools for Florist Efficiency
Learn Jen’s top productivity tools, from Google Calendar to Trello, that streamline her daily tasks and help her stay organized. Discover tips for managing scheduling, handling unexpected issues, and avoiding burnout as a florist.Navigating ADHD in Business
With a recent ADHD diagnosis, Jen shares how she’s turned this challenge into a strength. Learn how she uses structure, self-discipline, and small, achievable goals to keep her business running smoothly and reach new heights of success.Setting Boundaries and Finding Balance
Jen emphasizes the power of saying no and prioritizing tasks that "feel good" for the business. She explains why creating boundaries—like using scheduling tools and prepping each Sunday—is crucial for avoiding overwhelm and maintaining balance.Supporting Fellow Florists on Their Journey
In her role as a mindset coach, Jen works with florists to help them achieve balance, mental wellness, and business success. She shares her hope to support other florists, encouraging them to create thriving businesses without compromising their well-being. -
In this episode, Jen shares actionable tips to help you move closer to achieving a $100,000 floral business. Whether you're just starting out or have been in the floral industry for a while, these three simple yet powerful steps can set you on the right path. It's all about the little things you can do this week that will lead to bigger results.
Key Takeaways:
Build Relationships with Wedding Planners:Reach out to three local wedding planners and start building relationships. Wedding planners can be your key to booking more weddings, as they often refer florists to couples.Pro Tip: Start by following them on social media, interacting with their posts, and showing genuine interest in their work. This can open the door to collaborations that could generate substantial revenue for your business.Audit Your Online Presence:Review your Instagram, TikTok, Facebook, and website. Does your branding clearly communicate that you are a wedding and event florist? First impressions matter!Tip: Ask someone to describe your business after looking at your online platforms to ensure your messaging is clear and effective.Invest in Yourself:Whether it’s time or money, investing in your personal and professional growth will yield returns. Jen shares how she has spent over $80,000 on her development, which helped her grow her business significantly. From courses to coaching, taking the time to learn from others can fast-track your success.Book Recommendation: Profit First by Mike Michalowicz – a game-changer for financial management in your business.Want to Fast Track Your Success?
Jen introduces the Floral CEO Accelerator, a 12-week group program designed to help wedding and event florists build a thriving business. If you're ready to take your business to the next level, check out the details in the show notes below. https://thefloralhustle.myflodesk.com/floralceoacceleratorResources Mentioned:
Profit First by Mike MichalowiczThe Floral CEO Accelerator Program https://thefloralhustle.myflodesk.com/floralceoacceleratorBlue Blossom Academy (for launching a silk flower business)Follow Jen on Instagram:
@thefloralhustle
Be sure to follow Jen for more business tips, insights, and inspiration!Join the Conversation:
What steps are you taking to move your floral business toward $100K? Share your thoughts in the comments or tag Jen on social media! -
In this episode of The Floral Hustle podcast, Jen dives into the strategies that successful florists can use to keep their calendar full, even during slow seasons. From booking high-end clients to ensuring consistent bookings year-round, Jen offers practical tips for wedding florists looking to build and maintain a six-figure floral business. Learn how to manage client expectations, foster relationships with key wedding vendors, and keep your creative spark alive to attract your ideal clients.
Key Topics Discussed:
How to book weddings even during off-season monthsImportance of staying visible and maintaining consistent communication with clientsBuilding strong relationships with wedding planners, photographers, and venues to grow your referral networkCreative ways to showcase your floral designs when business is slowThe power of showing up consistently on social media to stay top-of-mind with potential clientsHow systems and processes can help streamline your marketing effortsElevating your brand to attract higher-budget weddingsJen’s own experience of rebranding her floral business to attract better clientsThe value of accountability in hitting your business goals and how to implement itWhy You Should Listen:
If you’re a florist looking to scale your business to six figures, this episode is packed with actionable tips and strategies to help you consistently book weddings and grow your business. Jen’s advice on staying creative, cultivating vendor relationships, and using social media strategically will help you hit those revenue goals while keeping your passion for floristry alive.Quotes from the Episode:
"When business is slow, that’s when you need to hit the gas on follow-ups and stay visible with your audience.""Consistently booking clients year-round means staying top of mind with planners, photographers, and venues.""Showcase your creativity even when it’s slow—spend $25 on flowers and create content to inspire your audience."Mentioned in This Episode:
Join the 100K Challenge at thefloralhustle.com/100KFollow Jen on Instagram for more floral business tipsStay tuned for more details on Jen’s upcoming mastermind style group coaching program for florists!Connect with Jen:
Website: http://thefloralhustle.comInstagram: @thefloralhustle -
In this minisode of The Floral Hustle, Jen dives into the importance of diversifying your revenue streams as a florist to build a thriving, six-figure business. She discusses why relying on a single revenue source—like wedding florals—can limit growth and lead to burnout. Instead, Jen shares how adding a la carte flowers, silk flower rentals, workshops, and corporate partnerships can transform your business, boost your income, and reduce stress.
If you're a florist looking to scale your business to $100K and beyond, this episode is packed with actionable insights on how to create multiple streams of income while maintaining a life-first business.
Key Takeaways:
Don't Rely on One Revenue Stream: Learn why focusing on multiple income sources like a la carte flowers, silk flower rentals, and cultural weddings helps protect your business.Creative Freedom & Financial Stability: Discover how you can maintain creative control while ensuring financial security by diversifying revenue streams.Building a Six-Figure Florist Business: Jen shares tips on how she reached $250K+ in wedding business revenue this year alone by strategically adding new income sources.The Silk Flower Rental Opportunity: Find out how Jen's latest venture into silk flower rentals has already generated over $8,500 with minimal effort.Episode Highlights:
[00:00] Jen introduces the importance of not putting all your eggs in one basket as a florist.[00:03] Different revenue streams florists can adopt: weddings, cultural weddings, a la carte flowers, and silk flower rentals.[00:06] Why a retail shop might not be the best choice for a florist wanting more freedom.[00:12] Insights into launching a silk flower rental business and how Jen quadrupled her investment.[00:16] A la carte flowers: A great way to generate passive income with minimal hassle.[00:18] How multiple revenue streams can protect your business and support sustainable growth.Links & Resources:
100K Challenge: Join Jen's 5-Day 100K Floral Business Challenge from October 21–25. thefloralhustle.com/100kBlue Blossom Academy: Interested in launching a silk flower rental business? Use code HUSTLE for an exclusive discount. Learn more here.A la Carte Flower Program: Listen to Jen’s previous episodes on how to implement a successful a la carte flower program for your florist business. -
In this special 100th episode of The Floral Hustle podcast, I dive into the essential strategies every florist needs to build a successful and profitable floral business. Whether you’re just starting out or looking to elevate your business to six figures, this episode covers the foundational principles that will help you create a business that not only fulfills your passion but also provides financial stability.
I also share exciting details about my upcoming 5-Day 100K Challenge, where you’ll learn how to grow your business to six figures while maintaining balance in your life.
What You’ll Learn in This Episode:
Pricing for Profit – The importance of properly pricing your floral services to ensure profitability, using the right formulas, and accounting for labor and hard goods.Attracting Your Ideal Client – How to market to the clients you want to work with by showcasing the right style of work and building trust with higher-budget clients.Streamlining Your Services – The power of simplifying your service offerings to make your business more efficient and scalable.Consistent Marketing – Tips for showing up regularly in your marketing efforts to grow your floral business and drive client engagement.Building Key Relationships – Why connecting with wedding planners, event coordinators, and other industry professionals is critical to long-term success.Why You Should Listen: If you’re a florist striving to grow your business to six figures and beyond, this episode is packed with actionable insights that will help you transform your floral business into a profitable, sustainable venture. From pricing strategies to relationship-building, this episode will give you the tools you need to attract the right clients, streamline your operations, and scale your business.
Episode Highlights:
The common mistake florists make with pricing and how to avoid undercharging.Why attracting ideal clients starts with understanding who you want to work with and positioning your brand accordingly.How simplifying your service offerings can help you save time and increase efficiency.The importance of consistent marketing and how to set up content pillars to make your social media strategy easier.Real-life examples of how building relationships with key industry players can significantly boost your business revenue.Resources Mentioned:
Join the 5-Day 100K Challenge thefloralhustle.com/100kDownload the Floral Pricing Guide thefloralhustle.com/pricingTake the Next Step: Ready to take your floral business to the next level? Join me for the 5-Day 100K Challenge where you’ll learn the exact steps to build a six-figure business that you love. Sign up here- thefloralhustle.com/100k
Connect with Me:
Website: TheFloralHustle.comInstagram: @TheFloralHustle - Show more
