Episódios
-
Episode Summary:
In this episode of The Floral Hustle Podcast, Jen takes a deep dive into the wedding consultation process—a critical step in converting leads and booking ideal clients. She walks through her step-by-step consultation framework, from initial inquiry to closing the sale. Learn how to structure your consultations, build rapport, and position yourself as an expert to attract dream clients who trust your expertise (and are willing to pay for it!).Whether you're new to floristry or refining your sales strategy, this episode is packed with actionable insights to help you book more weddings with ease and avoid time-wasting inquiries.
Key Takeaways:
1. The Role of Consultations in Booking High-Value Clients
Consultations aren’t just about selling—they’re about ensuring a great fit between you and the couple.Use this time to build trust, establish expertise, and set expectations—so you book weddings you actually want to work on.The right consultation eliminates price shoppers and attracts clients who value your work.2. Should You Require a Consultation?
Some florists rely on forms and email communication only, skipping consultations entirely.Jen believes in a more personalized approach—especially for high-end, custom floral designs.Consultations allow you to connect with couples, understand their vision, and ensure they align with your pricing and style.3. The Pre-Consultation Process: Qualifying the Lead
Jen doesn’t meet with everyone—she first screens inquiries to determine if they are a good fit.Her inquiry form only asks 7 key questions, including wedding date, venue, budget, and design inspiration.She sends a brochure with pricing guidance before scheduling a consultation to ensure transparency.4. Setting Up & Structuring the Consultation
Use a scheduling tool like Calendly to avoid back-and-forth emails.Jen hosts 95% of consultations on Zoom for a face-to-face experience without the travel time.She starts by building rapport—asking about the venue, couple’s story, and unique details.5. Breaking Down the Consultation Process
✅ Personal Flowers: Start with the bride’s bouquet and work through the wedding party.
✅ Ceremony Flowers: Ask about arches, aisle decor, and any additional floral needs.
✅ Reception: Determine table count, centerpiece styles, and head table florals (long table garlands, installations, etc.).
✅ Color & Flower Selection: Save this for the end to avoid clients getting hyper-focused on specifics too early.
✅ Venue Expertise: If you’ve worked at their venue before, position yourself as an expert—this builds trust!
✅ Closing the Consultation: Recap the discussion, set expectations, and explain next steps for booking.6. Positioning Yourself as the Expert
Throughout the conversation, drop cues that reinforce your experience (e.g., “I’ve done dozens of weddings at this venue.”).If the couple has a Pinterest board full of conflicting styles, help them refine their vision rather than executing exactly what they’ve pinned.Emphasize flexibility with floral selections—avoid promising specific blooms to reduce risk and increase creative freedom.7. Closing the Sale: The Proposal & Booking Process
Jen does provide proposals (some educators discourage this, but she believes in transparency).She does NOT send a contract until the client confirms they are moving forward.She places a 7-day soft hold on the date to encourage quick decision-making.Uses follow-up emails strategically to nudge couples toward booking.Jen’s Golden Rule:
💡 "I don’t chase—I attract!" Instead of chasing leads, focus on positioning yourself as the trusted expert so that the right clients come to you.
Actionable Steps for Florists:
✅ Review your inquiry process—are you pre-qualifying leads before consultations?
✅ Structure your consultation flow—cover the key details without overwhelming the client.
✅ Clearly communicate your pricing early to avoid misalignment.
✅ Practice positioning yourself as an expert in your market and niche.
✅ Set clear next steps at the end of each consultation to close sales more efficiently.Resources Mentioned in This Episode:
Calendly (Free & paid scheduling tool)Floral CEO Mastermind (Includes the full Floral Foundations Course for wedding florists!)Jen’s Pricing Guide & Proposal Templates (Available inside the Mastermind)📌 Want to streamline your wedding consultations and book more dream clients?
Join The Floral CEO Mastermind—where you'll get access to Jen’s full step-by-step process, templates, and live coaching!👉 Learn more at http://TheFloralHustle.com/mastermind
Join the Conversation!
💬 What’s your biggest struggle with wedding consultations? Send Jen a DM on Instagram @TheFloralHustle and let her know!
🌸 Thank you for listening, flower friend! Have an amazing flower-filled day!
-
Episode Summary:
In this week’s episode, Jen tackles the anxiety-inducing topic of rising tariffs and their impact on floral pricing. She shares proactive strategies to navigate these challenges and ensure your floral business stays profitable and resilient. From sourcing smarter to revisiting your contracts, Jen offers actionable steps to help florists feel empowered rather than reactive in uncertain times.Key Takeaways:
Shift Your Focus to Resilience and Opportunity:Use challenges like rising tariffs to identify new business opportunities.Jen shares her success with silk flower rentals as a way to diversify income streams and adapt to price increases.Leverage Locally Grown Flowers:Explore partnerships with local flower farms and growers' co-ops to minimize dependency on imports and stabilize costs.Locally sourced flowers are not only cost-effective but also resonate with clients looking for sustainable options.Stop Promising Specific Flowers:Avoid guaranteeing exact flower types in your contracts to prevent stress and potential financial losses if availability changes.Use comparable flowers based on size and value to maintain quality and client satisfaction.Smart Sourcing Practices:Evaluate direct sourcing options, such as buying flowers from farms or brokers, to reduce costs.Jen shares how she’s cut costs on premium blooms like Playa Blanca roses by sourcing directly rather than relying solely on wholesalers.Revisit Your Contracts:Protect yourself against unforeseen price increases by adding clauses that account for fluctuating costs due to tariffs or other market disruptions.Transparent communication with clients about pricing protections builds trust and ensures your business remains profitable.Think Strategically, Not Reactively:Instead of reacting to changes, create a game plan to capitalize on new trends or opportunities, such as offering more versatile flower options or adjusting service offerings.Prepare for the Unexpected:Market disruptions like freezes or import issues can happen at any time. By diversifying your sources and updating your contracts, you’ll reduce the impact of these challenges on your business.Quotes from Jen:
“Challenges like tariffs don’t have to sink your business. With a shift in mindset, they can be the catalyst for growth and innovation.”“If you’re promising exact flowers in your contracts, you’re setting yourself up for stress. Flexibility is key to success in this business.”“Protecting your profits starts with protecting yourself in your contract.”Actionable Steps for Florists:
Review your current contracts and add clauses to account for unforeseen price fluctuations.Build relationships with local flower farmers to create a more sustainable and cost-effective sourcing strategy.Explore direct sourcing options to cut costs on high-demand flowers.Diversify your offerings, such as introducing silk flower rentals, to tap into new revenue streams.Resources Mentioned in This Episode:
Floral Hustle Podcast EpisodesLocal flower farming co-opsDirect sourcing options for premium blooms -
Estão a faltar episódios?
-
In this inspiring Floral Hustle Podcast minisode, Jen shares 11 essential tips to help you prioritize your health, refine your business strategies, and glow up in all areas of your life in 2025. These practical, actionable steps focus on aligning your personal and professional goals while creating a sustainable foundation for growth and success.
Key Takeaways: The 11 Steps to Your 2025 Glow-Up
Health & Wellness
Prioritize SleepEstablish a consistent bedtime routine to get 7-8 hours of restorative sleep nightly.Invest in tracking tools like a Whoop to monitor your sleep and identify areas for improvement.Upgrade NutritionFocus on whole, nutrient-dense foods like leafy greens, healthy fats, and lean proteins.Reduce sugar and processed food intake while having convenient, healthy snacks like protein bars or nuts handy.Develop a Movement RoutineBuild a sustainable exercise schedule that incorporates strength training, yoga, or cardio.Commit to consistency over intensity to ensure long-term benefits.Hydration and DetoxStay hydrated by drinking plenty of water daily.Explore detox practices like reducing alcohol intake or intermittent fasting to reset your body.Mental Health MaintenancePrioritize mindfulness or meditation to reduce stress and gain clarity.Use tools like journaling or therapy to work through challenges and maintain mental well-being.Business & Career Growth
Set Bold GoalsDefine actionable business goals for 2025 and break them into quarterly milestones.Track your progress regularly to ensure alignment with your vision.Invest in LearningTake a course, attend a conference, or hire a coach to refine your skills and stay competitive.Continuous learning ensures you remain adaptable and ahead in your industry.Grow Your NetworkAttend industry events, engage with online communities, and collaborate with peers to build connections.Networking opens doors to new opportunities and potential collaborations.Refine Your BrandingRefresh your website, brand visuals, and social media presence to attract ideal clients.Present a polished, elevated image that reflects your growth and professionalism.Personal Development
Establish Daily RitualsBegin each day with affirmations, gratitude, or a power hour to maintain focus and momentum.Consistent rituals create a strong foundation for daily success.Invest in Your AppearanceTreat yourself to a fresh wardrobe, upgraded skincare, or a new haircut to feel radiant and confident.Feeling empowered in your appearance impacts both your personal and professional energy.Episode Highlights:
How Jen is prioritizing her health by focusing on sleep, posture, and nutrition in 2025.The importance of setting bold goals and investing in both personal growth and professional development.Practical ways to detox your body, mind, and schedule to create space for new opportunities.Jen’s tips for creating a sustainable movement routine and the value of hydration in overall wellness.Actionable Steps for Listeners:
Audit Your Health:Use tools to track your sleep, movement, and hydration.Create a plan to address specific health goals, like sleep improvement or building muscle.Set Goals and Plan Weekly:Break your business and personal goals into actionable steps and review them weekly.Network and Learn:Commit to connecting with others in your industry and continuously learning new skills.Embrace Rituals:Start your mornings with positive rituals like journaling or affirmations to maintain momentum.Invest in Yourself:Don’t shy away from treating yourself to changes that make you feel empowered and refreshed.Connect with Jen:
Instagram: @thefloralhustleWebsite: TheFloralHustle.comJoin the Floral CEO Mastermind: thefloralhustle.com/mastermindFinal Thoughts:
This year, focus on intentional growth. By implementing these strategies, you can make 2025 a year of transformation and fulfillment in both your personal and professional life. Jen encourages you to take bold steps and leave behind what no longer serves you.Thank you for listening, Flower Friend! 🌸
-
In this inspiring episode of The Floral Hustle Podcast, Jen reflects on the lessons and habits she’s leaving behind in 2024 to make space for greater success and joy in 2025. She shares her journey of self-awareness, growth, and prioritization, offering actionable insights for florists and entrepreneurs to embrace positive change, set boundaries, and focus on what truly matters.
Key Takeaways:
Overcommitting and Overdelivering:Jen discusses the importance of setting boundaries and avoiding burnout caused by overcommitting to projects or clients.Letting go of the need to overdeliver and focusing on sustainable growth is a top priority for 2025.Working with Aligned Clients:No more taking on projects or working with clients that don’t feel aligned with her goals, values, or ideal business vision.A key question to ask: “If I had $1 million in the bank, would I take this project?”Letting Go of Perfectionism:Perfectionism often hinders progress and creativity. In 2025, Jen will embrace imperfection, focusing on what feels good rather than striving for flawlessness.Outsourcing and Automating:Recognizing the need to delegate and automate tasks to stay in her “zone of genius.”Overworking without outsourcing is a habit she’s leaving behind for good.Ending Comparison Culture:Jen is leaving behind the tendency to compare herself to others in business, motherhood, or education.Focus will shift to celebrating her unique strengths and successes.Releasing Outdated Practices:Just because something worked in the past doesn’t mean it serves her current goals.Adopting new strategies and letting go of old mindsets will create space for growth.Avoiding Negativity and Mass Hysteria:Energy will be directed toward things she can control, like making a positive impact on her family and immediate community.Less focus on uncontrollable global issues to preserve mental well-being.Decluttering Life:Physical, mental, and calendar clutter are being left behind to prioritize simplicity and focus.A decluttered environment leads to a decluttered mind.Prioritizing Health:2025 will be a year of health transformation, with a focus on improving sleep, posture, and overall well-being.Letting go of the tendency to neglect her own needs in favor of others.Building a Full Cup:Self-care is essential for sustainable business growth.Jen encourages listeners to stop trying to build a business on an empty cup and instead prioritize their own happiness and energy.Actionable Steps:
Reflect and Release:Write down the habits, relationships, or mindsets that didn’t serve you in 2024.Make a conscious decision to leave them behind as you move into 2025.Set Boundaries:Evaluate your commitments and ensure they align with your values and long-term goals.Learn to say no to projects or clients that don’t feel right.Embrace Imperfection:Focus on progress over perfection. Take action without overthinking or overpolishing.Declutter Your Life:Simplify your workspace, home, and calendar to make room for what truly matters.Prioritize Self-Care:Make your health and well-being a top priority in 2025.Focus on Your Circle of Control:Channel energy into areas where you can make a tangible impact and avoid wasting energy on uncontrollable situations.Highlights from the Episode:
Jen’s candid reflections on overworking and the toll it has taken on her health and well-being.The empowering realization that comparison and perfectionism don’t serve growth.A powerful anecdote about teaching her son empathy, emphasizing the importance of focusing on what matters most.How letting go of old habits and beliefs can pave the way for personal and professional transformation.Connect with Jen:
Instagram: @thefloralhustleWebsite: TheFloralHustle.comJoin the Floral CEO Mastermind: thefloralhustle.com/mastermindFinal Thoughts:
As we enter 2025, Jen invites listeners to reflect on what they want to leave behind and what they want to embrace for the year ahead. By setting boundaries, prioritizing health, and letting go of what no longer serves us, we can create space for joy, growth, and success.Thank you for listening, Flower Friend! 🌸
-
00:00 Introduction to the Floral Hustle Podcast
01:16 Auditing Your Circle of Influence
02:53 Identifying Negative Influences
04:34 Personal Experiences with Friendships
09:53 Setting Boundaries with Family
16:23 The Impact of Social Media
20:17 Positive Influences and Masterminds
23:00 Conclusion and Final Thoughts -
Episode Overview:
In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares practical tips for overcoming fear, hitting record, and creating videos that connect with your audience. Jen explains how being visible builds trust, magnetizes potential clients, and accelerates your business growth. Whether you're camera-shy or just unsure of where to start, this episode will inspire you to step out of your comfort zone and embrace the spotlight.Key Takeaways:
Why You Should Show Up on Video:Videos convey your passion, expertise, and personality in a way that static posts cannot.People fall in love with you before they fall in love with your brand or products.Visibility builds trust and helps you stand out in your market.How to Overcome the Fear of Hitting Record:Mindset Shift: Who cares what others think? Focus on the people you’ll inspire, not the critics.Short-Term Pain, Long-Term Gain: The discomfort of making a video is minor compared to the benefits of growing your business.Unfollow Is Okay: If someone doesn’t like your content, they can unfollow you—it’s not personal.Getting Started with Video Content:Start Small: Post a simple introduction video in your Instagram stories—they disappear in 24 hours.Use Filters: If you’re worried about your appearance, Instagram filters can add polish.Craft an Elevator Pitch: Practice a short and engaging introduction about your business, tailored to your audience.Ideas for Videos to Create:Introduce yourself and your business.Share behind-the-scenes clips of your process.Talk about your passion for flowers and what makes your business unique.Offer tips or insights related to your expertise.Practical Tips for Consistency:Commit to one video a week and reward yourself for following through.Treat video creation as part of your role as the CEO of your business.Focus on connecting with your audience, not perfection.Actionable Steps:
Write Your Elevator Pitch:Who are you?What does your business do?What makes you unique?Record Your First Video:Post a short introduction in your Instagram stories to test the waters.Set a Challenge for Yourself:Commit to posting one video a week for a month.Celebrate Your Progress:Reward yourself when you complete your video challenge.Highlights from the Episode:
Why video is critical for building trust and magnetizing clients.Jen’s personal mindset shift: “The pain of not growing my business is worse than the discomfort of making a video.”How to use Instagram filters and stories to ease into video creation.Jen’s elevator pitch example and how she tailors it for different audiences.Connect with Jen:
Instagram: @thefloralhustleWebsite: thefloralhustle.comEmail: [email protected] -
00:47 Situational Pricing for Deliveries
01:51 Percentage-Based Delivery Fees
03:59 Challenges with Percentage-Based Fees
06:19 Flat Fee Delivery Pricing
07:20 Covering Delivery Expenses
14:22 Conclusion and Final Thoughts -
In this inspiring minisode, Jen explores the power of choosing a word of the year to guide your intentions and decisions in 2025. Sharing her personal journey of setting a word each year for the past five years, she reflects on how her word for 2024, fearless, shaped her bold decisions and helped her achieve remarkable milestones. Jen also reveals her word for 2025—alignment—and discusses how this simple yet impactful practice can help you stay focused, achieve your goals, and live a life that feels in sync with your aspirations.
Key Takeaways:
Why Choose a Word of the Year?A single word creates a clear tone and intention for your year, helping you make decisions that align with your goals and values.Reflecting on Your Previous Word:Look back on the past year to evaluate how your chosen word influenced your actions and progress.The Power of Intentional Living:Choosing a word helps you avoid reactivity and take proactive steps to build the life and business you want.Jen’s Word for 2025: AlignmentFocus on health, self-care, impactful work, and meaningful relationships.Let go of anything that doesn’t support the life you want to create.Make Your Word Actionable:Use your word as a guide when setting goals, creating strategies, and navigating challenges.Celebrate Your Coolness:Reflect on your unique traits and achievements—embrace the fact that you are “cool” just as you are!Actionable Steps:
Choose Your Word:Reflect on what you want to focus on in 2025. Pick a word that resonates with your goals and values.Make It Visible:Write your word on a bracelet, post it on your mirror, or keep it in your planner as a daily reminder.Set Goals in Alignment with Your Word:Break down your aspirations into actionable steps that support your word’s intention.Share Your Word:Tell a friend, family member, or coach about your word to create accountability and encouragement.Reflect Regularly:Check in on how your actions and decisions are aligning with your word throughout the year.Highlights from the Episode:
Jen’s 2024 word, fearless, helped her launch major projects like the Floral CEO Mastermind and her silk flower division.How the word alignment will guide Jen to prioritize impactful work, better health, and meaningful relationships in 2025.Why living intentionally is essential for avoiding burnout and achieving lasting success.A reminder to embrace your uniqueness and be unapologetically confident in your journey. -
In this episode, Jen dives into actionable productivity hacks to help you maximize your time and achieve your biggest goals in 2025. Whether you’re a florist balancing family, business, and personal aspirations or just looking for ways to level up, Jen shares her favorite strategies for staying focused, prioritizing what matters, and letting go of what doesn’t. From setting bite-sized goals to leveraging tools like Trello, Jen outlines a roadmap to make 2025 your most productive year yet.
Key Takeaways:
Break Down Goals Into Bite-Sized Pieces:Big, vague goals like "be healthier" or "grow my business" won’t get you anywhere. Break them into actionable steps with clear timelines.Leverage Tools Like Trello:Use project management software to organize your goals, tasks, and timelines. Seeing progress visually can keep you motivated.Sunday Night Prep for Success:Plan your week ahead by syncing calendars, setting priorities, and creating a clear roadmap for what needs to get done.Batch Tasks for Maximum Efficiency:Focus on one type of task at a time, like batching emails, estimates, or floral designs, to stay in the zone and get more done.Prioritize Self-Care:You can’t pour from an empty cup. Build in breaks, workouts, and self-care to recharge and stay productive.Say No to Overwhelm:Let go of tasks and commitments that don’t align with your goals. Focus on what truly adds value and feels good.Use the Pomodoro Technique:Work in focused 25-minute intervals with 5-minute breaks to keep your mind sharp and productive.Reduce Distractions:Live life on Do Not Disturb. Turn off notifications, batch communications, and only respond to what truly matters.Highlights:
The importance of setting specific and measurable goals.How to strategically plan your time to avoid overwhelm and maximize results.Why delegating tasks and letting go of control can make you more productive.The power of creating a "done list" to celebrate progress and stay motivated.How to shift your mindset from "I want to" to "I am going to."Action Steps:
Plan Your 2025 Goals:Break them into actionable steps. Use a tool like Trello or a physical notebook to organize and track your progress.Batch Your Work:Group similar tasks together to save time and improve focus.Create a Weekly Prep Routine:Use Sunday evenings to plan your week, set priorities, and sync your calendar with family and team members.Commit to Self-Care:Schedule time for workouts, breaks, and activities that recharge you.Simplify and Delegate:Let go of tasks that others can handle. Focus on what truly requires your attention.Connect with Jen:
Instagram: @thefloralhustleWebsite: thefloralhustle.comFinal Thoughts:
Make 2025 your year of productivity and success! By setting clear goals, managing your time strategically, and focusing on what truly matters, you can create a life and business you love. If you’re ready for more support and accountability, consider joining the Floral CEO Mastermind—a transformative space for florists ready to take their business to the next level.Thank you for listening, Flower Friend! Here’s to a productive and flower-filled year ahead. 🌸
-
In this powerful minisode, Jen dives into the importance of putting in the right level of effort to achieve your goals. Inspired by a motivational reel from Matthew McConaughey, Jen discusses the dangers of half-assing your efforts and expecting full results. Whether it’s your health, your business, or personal growth, this episode serves as a wake-up call to audit your actions, align them with your aspirations, and create momentum to crush your goals.
Key Takeaways:
Effort vs. Results:
You can’t expect extraordinary results with minimal effort. Success requires consistent, intentional action aligned with your goals.Audit Your Actions:
Ask yourself: Are your daily habits and actions truly supporting your big goals? Or are you working hard on inconsequential tasks that don’t move the needle?Break Down Big Goals:
Overwhelmed by the size of your dreams? Break them into bite-sized, actionable steps to create momentum and make progress manageable.Focus on Revenue-Generating Activities:
Identify and prioritize tasks that will have the most impact on your business growth, like responding to leads or building strong relationships with planners, rather than spending time on tasks like redoing your logo.Momentum Over Perfection:
Consistency and small wins build momentum. Don’t let perfectionism or fear paralyze your progress.Highlights:
The importance of showing up consistently for yourself, your health, and your business.How working hard on the wrong things can still leave you spinning your wheels.Why setting bite-sized, actionable goals is the key to long-term success.A framework for auditing your energy, effort, and priorities to stay focused on what matters most.Action Steps:
Audit Your Goals and Effort:Write down your goals and the actions you’ve been taking to achieve them.Honestly evaluate whether your effort matches the results you’re aiming for.Prioritize Impactful Tasks:Identify the activities that directly contribute to your goals (e.g., revenue-generating activities).Eliminate or de-prioritize tasks that don’t move the needle.Commit to Consistency:Schedule time to work on your goals and stick to it.Focus on showing up daily, even in small ways, to create momentum.Connect with Jen:
Instagram: @thefloralhustleWebsite: thefloralhustle.comFinal Thoughts:
If you’ve been half-a*sing your way through your goals, now is the time to change. With clear priorities, consistent effort, and bite-sized actions, you can transform your business and your life in 2025. Use this time to reset, refocus, and recommit to showing up fully for yourself and your dreams.Thank you for listening, Flower Friend! Here’s to a flower-filled, goal-crushing year ahead. 🌸
4o
-
Episode Overview:
In this episode of The Floral Hustle podcast, Jen reflects on the highs and lows of 2024 and shares her plans and aspirations for 2025. From lessons learned in her floral business and coaching practice to personal development goals, Jen dives deep into what worked, what didn’t, and how she plans to create alignment and success in the coming year. Whether you're a florist, entrepreneur, or creative professional, this episode will inspire you to take a reflective approach to planning your next steps.Key Takeaways:
2024 Wins in the Floral Business:Completed over 50 weddings, with budgets ranging from some $11,000 to $23,000.Significant growth in average wedding budgetsSuccess with new revenue streams like silk floral rentalsLessons Learned:The importance of clear expectations and systems for freelancers and staff.Workshops and events were rewarding for the coaching business , but general public workshops lacked profitability.Schedule more help than you think- things seem to always come up.2025 Goals and Changes:Relaunching a la carte flowers with updated marketing and photos.Launching a dedicated silk floral rental website and brand.Strengthening relationships with wedding planners and industry professionals.Personal Development Focus for 2025:Improving health through better sleep, diet, and posture therapy.Strengthening her relationship with her husband and creating a united parenting strategy.Prioritizing communication and connection with her children.Coaching Business Updates:Launching a new membership for affordable coaching access.Developing a course focused on starting an a la carte flowers program.Enhancing the Floral CEO Mastermind with new tools and resources.Creating a separate, distraction-free space for coaching and podcasting.Highlights from the Episode:
Reflecting on the power of setting a "word of the year" and how 2025 will be all about alignment.The importance of strategic thinking and planning to create a business and life that feel good.Jen's excitement for continuing to help florists elevate their businesses through workshops, courses, and the mastermind.Resources Mentioned:
The Floral CEO Mastermind: Join a community of florists learning, growing, and thriving together. Learn more at http://thefloralhustle.com/mastermind .Silk Floral Rentals: Learn how to integrate silk rentals into your floral business. Blue Blossom AcademyConnect with Jen:
Instagram: @thefloralhustleWebsite: thefloralhustle.comDon’t Forget:
Take time to reflect on your wins and lessons from 2024 and set yourself up for an amazing 2025. If you’re looking for guidance, support, and inspiration, the Floral Hustle community is here to help.Thank you for listening! Have a happy holiday season and an amazing flower-filled year ahead. 🌸
-
In this week’s Floral Hustle minisode, Jen dives into the big question: Should you add an additional revenue stream to your floral business? With so many potential ways to generate income—weddings, daily deliveries, corporate accounts, a la carte flowers, and more—it’s tempting to say yes to everything. But what’s the best strategy for long-term success? Jen shares her advice on mastering one area of your business before expanding, experimenting with new streams, and ensuring alignment with your goals for 2025.
What You’ll Learn in This Episode:
Why mastering one area of your business is crucial before adding another revenue streamHow to evaluate whether a new revenue source aligns with your long-term goalsExamples of profitable revenue streams, including a la carte weddings and luxury silk rentalsTips for testing new opportunities without overwhelming your businessHow to reflect on what’s working and set revenue goals for the new yearKey Topics Discussed:
Mastering Before Expanding:Avoid “throwing spaghetti at the wall” by focusing on perfecting one area of your business.Examples from Jen’s journey: mastering traditional weddings, cultural weddings, and a la carte weddings before adding new streams.A La Carte Weddings:Why a la carte weddings are a seamless addition to your business.How they generate extra revenue and provide marketing opportunities.Reflecting on their impact at year-end to decide whether to scale.Luxury Silk Rentals:How Jen added luxury silk rentals to her offerings and generated nearly $9,000 in revenue during a soft launch.Ways to market silk rentals through bridal shops, styled shoots, and open houses.Experimenting with Corporate and Hotel Accounts:Testing new opportunities to determine if they feel good and are profitable.Insights from previous guests like Francesca, the hotel florist.Making Strategic Decisions for 2025:The importance of reflecting on your current offerings before expanding.Setting specific revenue goals for each bucket in your business.Leveraging coaching or mastermind groups for support and guidance.Action Steps for Florists:
Reflect on whether your current revenue streams are fully optimized.Test one new revenue source in 2025, starting small to evaluate its fit and profitability.Set clear revenue goals for each income stream and track progress throughout the year.Consider adding a la carte weddings or silk rentals as low-barrier ways to expand your business.Links & Resources Mentioned:
The Floral CEO MastermindPower Hour Coaching SessionsBlue Blossom Academy: Luxury Silk Rentals Course (Code: HUSTLE)Connect with Jen on Instagram: @TheFloralHustleSubscribe & Connect:
Don’t miss this insightful minisode! Subscribe to The Floral Hustle Podcast for weekly tips on growing your floral business with strategy and confidence. Share your 2025 revenue goals with Jen on Instagram, and let her know how she can support your journey!Thank you for listening, flower friend. Here’s to a profitable and fulfilling 2025!
-
In this week’s episode of The Floral Hustle Podcast, we’re looking beyond resolutions and diving into intentional goal setting for 2025. Who do you want to be, and how can your goals align with that vision? Jen shares actionable insights on crafting a plan for your business and life that feels good, empowers you, and sets you up for sustainable success. From picking a word of the year to aligning your actions with your goals, this episode will inspire you to take bold steps toward your dream future.
What You’ll Learn in This Episode:
How to envision your ideal self and business for 2025The importance of goal planning that aligns with your personal valuesWhy reactivity keeps you stuck and how to adopt a CEO mindsetThe transformative power of writing down your goals and creating intentionTips for identifying and overcoming what’s holding you backKey Topics Discussed:
Crafting a Vision for 2025:Envision your ideal life and business in 2025.Reflect on what worked, what didn’t, and what needs tweaking in the past year.Adopting a CEO Mindset:Stop reacting to life and start strategically planning your future.Make intentional decisions to align your business with your goals.The Power of Writing It Down:Write your goals on paper or post-it notes and place them where you’ll see them daily.Use repetition to build confidence and create momentum toward your goals.Getting Clear on Your “Why”:Understand the deeper reasons behind your goals (e.g., time freedom, financial security).Use this clarity to stay motivated and focused.Overcoming Limiting Beliefs:Identify the internal or external barriers holding you back.Strategies for removing excuses and stepping out of your comfort zone.Finding Alignment in Business and Life:Choose a word of the year to guide your intentions (e.g., "alignment").Make decisions that align with your purpose and feel good in every aspect of your life.Leveraging Support Systems:Tap into resources like coaching, mastermind groups, or accountability partners.Engage your family and team in helping you achieve your goals.Action Steps for Listeners:
Reflect on who you want to be in 2025 and write it down.Pick a word of the year to guide your intentions and share it on Instagram @TheFloralHustle.Schedule a personal CEO day to analyze what’s working, what’s not, and what needs to change.If something is holding you back, seek the resources or support you need to move forward.Links & Resources Mentioned:
The Floral Hustle MastermindPower Hour Coaching SessionsConnect on Instagram: @TheFloralHustleSubscribe & Connect:
Subscribe to The Floral Hustle Podcast for weekly episodes that inspire you to dream bigger, achieve more, and build a business you love. Share your goals for 2025 with Jen on Instagram and join the conversation about creating intentional success.Thank you for listening, flower friend. Here’s to an aligned, impactful, and successful 2025!
-
In this heartfelt minisode of The Floral Hustle Podcast, we’re diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it’s easy to put everyone else’s needs ahead of our own. But running your business and life on empty isn’t sustainable. Join me as we explore why self-care isn’t selfish—it’s essential—and how taking care of yourself can help you show up as your best self for your business, your family, and yourself.
What You’ll Learn in This Episode:
Why prioritizing yourself isn’t selfish—it’s necessary for successHow running on empty impacts your business and relationshipsPractical ways to create boundaries and carve out time for self-careTips for giving yourself grace during busy seasons like the holidaysThe importance of scheduling self-care activities to stay balancedKey Topics Discussed:
The Myth of Selfishness in Self-Care:Society often tells us that putting ourselves first is selfish, especially as mothers and caregivers.Why prioritizing yourself allows you to show up better for everyone else.The Impact of “Running on Empty”:How neglecting your needs leads to burnout, resentment, and snapping at others.Why your business and relationships deserve more than the “leftover version” of you.Creating Boundaries That Support You:How to have honest conversations with your family or partner about your needs.Examples of boundaries: dedicating time for yourself, delegating tasks, and saying no.Practical Self-Care Strategies:Schedule activities that replenish you, such as massages, workouts, or hobbies.Let go of unnecessary tasks or expectations that don’t bring joy (like perfectly wrapped gifts).Giving Yourself Grace:Why it’s okay to let go of perfection and embrace “good enough.”How to recognize when it’s time to pause, reflect, and reset.A Reminder for the Busy Florist:During wedding season or school breaks, self-care becomes even more critical.You deserve rest, joy, and time to recharge.Action Steps for Florists & Creatives:
Reflect on areas in your life where you’re running on empty and prioritize time to recharge.Identify one self-care activity you can schedule this week that makes you feel good.Have a conversation with your partner or family about how they can support you better.Give yourself grace during busy seasons and let go of unnecessary expectations.Subscribe & Connect:
If this episode resonated with you, subscribe to The Floral Hustle Podcast for more tips on balancing life and business. Follow me on Instagram @TheFloralHustle and share how you’re committing to self-care this season. Remember, you deserve it!Thank you for listening, flower friend. Wishing you a flower-filled, restful week!
-
In this episode of The Floral Hustle Podcast, I’m sharing strategies to set your floral business up for success in 2025. While many embrace the "new year, new me" mantra, I believe in using this time to reflect, audit, and make data-driven decisions that align with your goals. From understanding your revenue sources to time management tips and expense audits, this episode is packed with actionable insights to help you grow your floral business with intention and clarity.
What You’ll Learn in This Episode:
Why auditing your business is essential for effective goal planningHow to analyze what’s working, what’s not, and what’s worth tweaking in your businessThe importance of understanding your revenue streams and profit marginsTips for performing a time audit to maximize your productivityHow to create sustainable, data-driven goals that align with your personal and business aspirationsKey Topics Discussed:
Business Auditing for Growth:Conduct a CEO audit: Evaluate impactful actions from the past year.Review what worked, what sort of worked, and what didn’t work in 2024.Analyze revenue streams and identify areas for growth.Time Management Strategies:Perform a time audit to understand how you’re spending your hours.Maximize time for high-revenue activities while minimizing low-impact tasks.Use batching and time-blocking to stay focused and productive.Expense Auditing:Review subscriptions and overhead costs to identify unnecessary expenses.Invest in tools and resources, like Canva Pro, that enhance your business operations.Goal Setting with Alignment:Set realistic, actionable goals that inspire growth without overwhelming you.Focus on long-term strategies rather than reactive decisions.Prioritize self-care and personal growth alongside business goals.Creating a Process-Oriented Business:Develop systems for tracking leads, freelancers, and client bookings.Use data to inform decisions about marketing, relationships, and priorities.Personal & Professional Alignment:Evaluate relationships with clients, planners, and team members.Make bold decisions to remove negativity and foster positivity in your business.Check in with yourself: Are you filling your cup so you can better serve others?Action Steps for Floral Business Owners:
Schedule a “CEO Day” to reflect on your business and create a strategic plan.Use a notebook or spreadsheet to track leads, revenue, and key metrics.Perform a time and expense audit to streamline operations and maximize profitability.Set goals that feel inspiring yet achievable and adjust them as needed throughout the year.Links & Resources Mentioned:
Episode: Conducting an Expense Audit for Your Floral BusinessRachel Hollis Podcast: How to Do a Calendar AuditThe Floral CEO MastermindSubscribe & Connect:
If you’re ready to make 2024 your best year yet, don’t miss this episode! Subscribe to The Floral Hustle Podcast for more insights and tips to help you grow your floral business with confidence. Follow me on Instagram @TheFloralHustle for more resources, and share your goals for the new year!Thank you for listening, flower friend. Wishing you a flower-filled, successful 2025!
-
In this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creative entrepreneur battling overwhelm, this episode provides practical advice on creating a clear path toward your goals. Learn how investing in yourself, setting big audacious goals, and leveraging the power of community can transform your life and business.
What You’ll Learn in This Episode:
Why investing in your brain is the key to unlocking your potential.How surrounding yourself with a like-minded community can drive your momentum.Jen’s personal journey of growth through masterminds, courses, and coaching programs.Real-life success stories from members of the Floral CEO Mastermind—from tripling revenue to transforming their personal and professional lives.The importance of setting clear, audacious goals and taking decisive action to achieve them.Key Highlights:
Invest in Your Growth:
Jen shares her experiences with masterminds, courses, and coaching, explaining how even small incremental gains can lead to massive progress. Investing in yourself doesn’t have to mean a huge financial outlay—start by reallocating your resources toward personal and professional development.The Power of Community:
Learn how surrounding yourself with driven individuals can spark contagious energy and momentum. Hear real stories of florists in Jen’s Floral CEO Mastermind who achieved transformative results by embracing the power of group support.Lay Your Path to Success:
With 2025 just around the corner, now is the perfect time to set clear goals. Jen challenges listeners to evaluate their habits, make intentional investments in themselves, and create a plan to make their dreams a reality.What Are You Available For in 2025?
Jen encourages listeners to shift their mindset and make space for success. Let go of what’s not serving you, and step into a year of growth, abundance, and joy.Resources Mentioned in the Episode:
Floral CEO Mastermind: Join an exclusive community of florists focused on growth, accountability, and success. Learn more at http://thefloralhustle.com/mastermind .Upcoming Workshop: Mark your calendars for the Business Bouquets and Branding Workshop on January 12–14, 2025.Actionable Steps:
Set Your Goals: Write down your big, audacious goals for 2025. Share them on social media or with a trusted friend to make them real.Invest in Yourself: Whether it’s a mastermind, a course, or simply reallocating your coffee budget, commit to personal and professional growth.Start Now: Don’t wait for January 1—take action today to build momentum for the new year. -
In this week’s episode, I, Jen, am sharing some of my absolute favorite tools, resources, and self-care items that have enhanced my life and business as a florist and entrepreneur. From game-changing floral tools to personal care essentials, this episode is packed with recommendations that will inspire florists and small business owners alike. Discover products and practices that can help you grow your floral business, elevate your designs, and take better care of yourself!
What You’ll Learn in This Episode:
The best floral clippers for every florist’s toolkitStunning floral vessels and votives to elevate wedding designsWhy long-burning tea lights are a must for floral rentalsTop silk flower suppliers and how they transformed my businessHow I use Vistaprint for marketing materials and brandingA peek into my favorite skincare and self-care ritualsWhy every florist should prioritize regular massages for their well-beingFeatured Tools & Resources:
HC Creations Clippers: Durable and ergonomic cutters that make floral design easier on your hands.Camila Supply Vessels: Elegant pin frog bowls, lotus bowls, and bud vases for elevated event designs.Jamalia’s Garden Long-Burning Tea Lights: Essential for ensuring your candles last through events.Allstate Silk Flowers: High-quality silk blooms that are perfect for rentals and installations.Blue Blossom Academy: Comprehensive education for starting and scaling a silk flower rental business. Use my code HUSTLE for a free installation masterclass and a free coaching session with me.Katherine -Infinite Blooms [email protected] Farm-to-door roses from Ecuador with exceptional variety and quality.Holex: A wholesale floral auction platform offering unique products at great prices.Vistaprint: My go-to for everything from postcards to vendor Christmas cards.Personal Favorites:
Mod Boutique Clothing: Weekly drops of fun, floral-inspired clothes and bold accessories. https://www.modboutiquevw.com/Dermatology Skincare: Eye correctors, serums, and masks that keep my skin glowing. https://www.drmtlgy.com/?nbt=nb%3Aadwords%3Ag%3A10287084894%3A124070716956%3A703434202681&nb_adtype=&nb_kwd=dermotoligy&nb_ti=kwd-502457573277&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_si=%7Bsourceid%7D&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=p&utm_campaign=Search-Branded-USA-Sol8_source=google&utm_medium=cpc&utm_content=703434202681&utm_term=dermotoligy&adgroupid=124070716956&gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoOvq3XVEb5ULfb7_qJRsNZn2-uQFimNFkM_m4c8OYTCaxUOy1IK-nBoCLzsQAvD_BwELashify Lashes: DIY lash extensions that save time and look stunning. https://www.lashify.com/Curious Elixirs: Non-alcoholic mocktails with adaptogens for a relaxing treat. https://curiouselixirs.com/?gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoH381n81971EOQnigPqH5VncPiPtkM3XRudsjEjvXdEfkzHPQ-pZphoCjuYQAvD_BwEMall Kiosk Chair Massages: Quick and effective neck and shoulder relief for busy florists.Why These Recommendations Matter:
Each of these tools and practices has helped me streamline my business, improve my designs, and prioritize my health and happiness. As florists, we pour so much into our work—it's crucial to find products and habits that support our growth and well-being.Links & Resources Mentioned:
HC Creations Clippers on AmazonCamila Supply VesselsLong Burning Tealights on AmazonAllstate Silk FlowersBlue Blossom AcademyInfinite Blooms Holex Wholesale AuctionVistaprintMod Boutique ClothingDermatology SkincareLashify LashesCurious ElixirsSubscribe & Connect:
If you loved this episode, don’t forget to subscribe to The Floral Hustle Podcast for more tips, tools, and inspiration to help you grow your floral business and thrive as a creative entrepreneur. Follow me on Instagram @TheFloralHustle and share your favorite products with me!Thank you for listening, flower friends! Have a flower-filled day!
-
In this week’s minisode of The Floral Hustle, Jen dives into the critical topic of positioning yourself as an expert in the floral industry. Whether you're a seasoned florist or just starting out, Jen shares actionable insights on how to showcase your expertise to clients, wedding planners, and other professionals in the wedding industry. You’ll learn the importance of crafting compelling positioning statements and elevator pitches to instill confidence and build trust.
What You’ll Learn in This Episode:
Why being "just an inch ahead" of your clients makes you the expert they need.Strategies to position yourself as the go-to florist for both clients and wedding professionals.How to develop a powerful positioning statement to close consultations effectively.The difference between an elevator pitch and a positioning statement and when to use each.Real-life examples of how Jen’s expert positioning has landed her high-value clients—even against stiff competition.Sneak peek into the upcoming Branding, Bouquets, and Business Workshop designed to refine your branding and boost your expert positioning.Key Quotes from the Episode:
“You don’t need 25 years of experience to be an expert. You just need to be a step ahead of your clients to guide them confidently.”“Positioning yourself as the expert eliminates client doubts—you're their easy button.”“I attract more colorful weddings because I position myself as an expert in color and showcase those designs consistently.”Upcoming Event: Branding, Bouquets, and Business Workshop
Two bouquet styles (hand-tied cascade and spiral technique)Hands-on installation designBusiness strategies to position yourself as an industry leaderFull styled shoot galleryOptional video upgrade: Create a professional elevator pitch video for your website and social media (only $250!)
Hone your brand and master your positioning at the Branding, Bouquets, and Business Workshop!
📍 Location: Minneapolis, MN
📅 Date: January 2024
💡 What’s Included:🎟️ Use code ROCKSTAR for $100 off your ticket!
👉 Learn more and register at TheFloralHustle.com/RockstarLinks and Resources Mentioned:
Branding, Bouquets, and Business Workshop DetailsJen’s Elevator Pitch Video Example – available on the workshop sales page.Explore all upcoming workshops at TheFloralHustle.com.Connect with Jen:
Website: TheFloralHustle.comInstagram: @TheFloralHustle -
Hello, flower friends! 🌸 In this week’s episode of The Floral Hustle Podcast, we're diving deep into how to give your floral brand a glow-up that truly stands out in the wedding industry. Whether you're starting fresh or looking to refine your established brand, this episode is packed with actionable tips to help you create a brand that resonates with your ideal clients and reflects your unique style.
Here’s what you’ll learn in today’s episode:
Why Your Floral Brand Matters
Discover how your branding can be the difference between blending in and becoming unforgettable. Learn why aligning your brand with your business goals and ideal clients is crucial for success.Key Elements of a Standout BrandVisual Identity: Logo, color palette, fonts, and overall aesthetic.Brand Voice: How your tone and language can create trust and connection with potential clients.Ideal Client Clarity: Understanding and attracting the right clients who value your work.Practical Tips for a Branding Glow-UpAudit your branding materials for consistency and quality.Use affordable tools like Canva or DesignCrowd to elevate your visuals.Create branded experiences that leave a lasting impression, from welcome kits to personalized touches.Debunking Branding Myths
Branding is more than just a pretty logo. It’s about creating a memorable, cohesive experience that reflects your values and connects with your audience emotionally.Special Announcement: Business Bouquets and Branding Workshop
Ready to transform your brand? Join me in January for an immersive workshop where we’ll:
Create two stunning bouquets and a trendy caterpillar table installation.Dive into branding strategies to align your business with your vision.Capture a mini branding photoshoot and video to showcase your floral magic.➡️ Reserve your spot now: http://TheFloralHustle.com/rockstar
Limited to 15 spots for an intimate and impactful experience!Episode Highlights:
Personal branding lessons: Why I rebranded after 17 years to better align with my goals.Real-life examples: How florists like Sarah Khan create unforgettable, luxury floral brands.Why I focus on serving mid-tier wedding clients (not luxury) and how this aligns with my life goals.The power of an optimized space: How I run a $350K floral business from a two-car garage.Resources Mentioned:
Canva Pro for DIY branding tools.DesignCrowd for affordable logo and design contests.Workshop Details & Sign-Up: http://TheFloralHustle.com/rockstarJoin the Conversation!
Let me know how you’re transforming your brand by tagging me on Instagram @TheFloralHustle. I’d love to hear your thoughts and see your floral creations!
If you found value in this episode, don’t forget to leave a review and share with your flower friends. 🌸
-
Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you’re a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and leave a lasting impression.
💡 Key Takeaways from This Episode:
Underestimating Prep and Labor
Learn how detailed planning, realistic timelines, and proper preparation can save you from stress and elevate your installations.Using the Wrong Mechanics
Discover why choosing the right mechanics ensures your designs are safe, sturdy, and stunning every time.Overlooking Venue Requirements
Avoid the pitfalls of strict venue policies by knowing what questions to ask and preparing accordingly.Choosing the Wrong Flowers
Strike the perfect balance between beauty and practicality by selecting flowers that thrive in installations.Underpricing Your Work
Understand how to accurately price installations by accounting for materials, labor, and the complexity of your designs.🌟 Level Up Your Installation Skills
The best mechanics for foam-free and sustainable designs.How to confidently price and execute stunning installations.Techniques for building a portfolio that attracts high-end clients.
Ready to take your floral installations to the next level? Join my Installation Rockstar Workshop in Minneapolis, Minnesota! This hands-on, immersive experience will teach you:🎨 This session’s theme? Citrus Sensation—inspired by the Pantone Color of the Year! Spots are limited to 15 attendees, so don’t wait to secure your place.
🔗 Learn more and register at TheFloralHustle.com/Rockstar
🌺 Why Listen to This Episode?
If you’ve ever struggled with floral installations or felt uncertain about pricing, logistics, or mechanics, this episode is for you. Get insider tips and real-world advice from someone who has done over 400 installations—and is ready to help you avoid costly mistakes.Timestamps:
[00:00] Introduction: The changing world of floral design
[01:37] Mistake #1: Underestimating prep work and labor
[03:17] Mistake #2: Using the wrong mechanics
[06:03] Mistake #3: Overlooking venue requirements
[09:17] Mistake #4: Choosing the wrong flowers
[10:56] Mistake #5: Underpricing your work
[15:46] Bonus Tip: The importance of practice and hands-on experience🎙 Connect With Us:
Follow The Floral Hustle Podcast for more insights on building a thriving floral business, mastering installations, and growing your revenue.🌸 Stay Inspired:
Subscribe to the podcast, leave a review, and share this episode with your flower-loving friends! - Mostrar mais
