Episodes
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Being an expert means confidently guiding clients using your vision and skill. As portrait photographers, it’s up to us to help clients document their memories, and decide where each portrait will “live” in their space.
The problem is, we offer TOO MANY CHOICES.
Showing too many images to clients is probably the single, biggest sales mistake I see photographers making.
As a result, clients are overwhelmed and paralyzed trying to decide between images we should have already tightly curated for them.
Our expertise is to show clients what images truly resonate - the meaningful image, not an endless parade of slightly different images where none stand out or feel special.
Free yourself from overwhelm; try this exercise, force yourself to streamline and focus on a single, compelling image to capture each concept (or pose) that you’ve photographed.
Does just the thought of doing this give you an ulcer? That’s just fear talking. Fear that showing more makes the experience more valuable.
It doesn’t.
In fact, the opposite is true. Showing less, but better images, is a super power and one that will have your sales meetings moving more quickly and your sales closing faster.
Let’s turn that fear into power. I challenge you to show less, and offer more focus; focus on the meaning and emotion in each image that makes them special.
Tune in this week as I wrap up this three-part miniseries: Are You Overwhelming Your Clients? Part 3: Too Many Choices
Are you ready to help clients stress less and by showing less?
Tune in, and let’s bring clarity to your client’s choices.
Make 'less is more' not just a saying but a way of working.
Let's Do It!
In this episode, you will learn the importance of
How simplifying choices for clients can prevent decision paralysis and enhance satisfactionMore choices does not always mean betterHow too many options can create anxiety and confusionCurating images with a skilled eye to deliver the best choice and value to clientsHow guiding clients with expertise and a clear vision helps them feel confident in their decisionsReducing the number of images shown by 30% and how that can lead to smoother sales appointmentsTimestamps:[01:00] This episode addresses avoiding excess choices with your clients.
[02:28] Offering too many product options increases client anxiety and decision paralysis.
[05:07] Guiding clients through fewer, curated choices shows expertise and makes selection easier for them.
[08:10] With a focused vision, combine your talent with clients’ unique needs to showcase tailored options.
[10:47] Only present clients with the best image from each pose, avoiding overwhelming choices.
[13:24] Presenting fewer options helps clients choose confidently without second-guessing themselves.
[15:53] Limiting individual images of each family member prevents clients from feeling overwhelmed.
[17:59] To help prevent decision fatigue, offer a curated selection.
[20:27] Clients don’t actually want to see every possible image or product option, so curation is so important.
[24:54] ATJ's challenge for listeners: reduce session elements by 30% to avoid overwhelming clients with choices and experiences.
[27:05] ATJ encourages confidence in offering clients a curated, streamlined experience as the true value.
Click here to listen!
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:Download a Transcript
Ultimate Client Consultation Form
Barry Schwartz - The Paradox of Choice: Why More Is Less
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
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Are you overwhelming your clients with too much experience? You know, the creative whirlwind that sounds like a great idea during your brainstorm session but that, in real life, might just be a tad too much.
You want your clients to have an AMAZING, UNFORGETTABLE experience with you.
An experience they brag about to others.
An experience that transcends just getting their “picture taken.”
An experience they can’t get anywhere else.
But are you overdoing it on experience to the point that it becomes overwhelming or even exhausting to your client?
Join us for Part 2 of our discussion about Client Overwhelm.
Tune in as I explore how creative ADD coupled with self-doubt can drive you to keep adding more and more: more outfits, backgrounds, or props than anyone needs. Hours of hair, makeup, multiple locations and hours of shooting.
More is more right?
Wrong.
Remember, your job is to focus on what the client truly needs and to provide a memorable, but not exhausting, session.
In this episode I’ll explore the idea of shooting with intention, sharing some tips on how to refocus our energy so that we’re delivering not just memories but meaningful products.
I’ll help you make a mindset shift from adding on all the extra stuff to focusing on what means the most to your client, in the session and after.
You’ll learn about the absolute magic of creative constraints.
Trust me, narrowing down is where your genius shines.
From managing variables to embracing simplicity, this episode is all about refining your approach for clients who are thrilled with your process AND can’t wait for their next session with you.
Be sure to tune in next week for our third and final episode of this series when I discuss how to determine if you’re overwhelming clients with too many choices.
Let's Do It!
In this episode, you will learn the importance of
simplifying the client experience and eliminating unnecessary variablesfocusing on the finished product rather than an elaborate, drawn-out experienceusing the concept of the "minimum effective dose" to determine the smallest amount of effort or time neededcreative constraints and how they can enhance focus and creativity, allowing photographers to capture the most impactful images with simplicitypre-session consultations to create a clear agenda, aligning client expectations with achievable outcomesTimestamps:[01:03] This week's episode discusses how overwhelming clients with too much experience can hurt business.
[03:17] Overcomplicating the process and adding too much can overwhelm clients.
[06:57] The solution is to shift focus from experience to selling the finished product, guiding with consultation.
[09:25] Using a consultation form and creative constraints helps simplify the process and focus on essentials.
[11:13] Focus on shooting just enough images and experiences to meet the desired outcome.
[14:26] Limit unnecessary variables.
[17:15] Simplify sessions by reducing things like outfit changes and locations.
[19:37] Focus on the finished product and simplify the experience by narrowing creative decisions to match the client’s needs.
[22:10] Narrowing variables and focusing on what’s best for the client creates a valuable, efficient experience.
[24:38] Review areas where you've added overwhelm, simplify, and focus on the minimum effective dose for desired results.
Click here to listen!
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:Download a Transcript
Ultimate Client Consultation Form
The ReWork #113: Who Are You and What Are You Actually Selling?
The 4-Hour Workweek by Tim Ferris
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
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Missing episodes?
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Are You Losing Clients by Saying Too Much?
We all want informed clients, but here’s the truth: too much information can backfire. As photographers, we often overwhelm clients by piling on details—especially with words. And when that happens, confusion takes over, and we risk losing them altogether.
In this kickoff episode of our “Overwhelming Clients” series, we’re diving into the first culprit: word overload. With the best intentions, we try to explain everything, but too often, it muddies our message and weakens our brand.
Here’s the thing: more isn’t always better. Adding more layers, more options, more words—thinking it’ll make clients love us more?
That’s usually a recipe for overwhelm. Not to worry, we’re here to help you clean up the conversational clutter.
Listen in to discover the common signs that you’re over talking and overwhelming your clients and get actionable steps to cut through the noise and deliver a clear, powerful message. A message that gets everyone on the same page but doesn’t weigh clients down with TMI.
In this episode, you’ll learn:
How many creatives overwhelm clients with too many options, experiences, and words, leading to confusionThe two primary causes of client overwhelm - the creative's own ADD brain tendencies and insecurities about their abilitiesWhy overloading clients with information or choices can hinder business growthWhy simplification is key, focusing on essential communication, breaking information into bite-sized pieces, and ensuring clarity in what the brand offersThe importance of listening to client cues and maintaining concise, focused communicationReady to give your client experience a serious tune-up? Let’s clear the path to a stronger, simpler, and more sustainable studio.
Let’s do this!
Timestamps:
[01:04] Today's episode covers how creatives often overwhelm clients due to insecurity and an "add more" mindset.
[03:42] To build a successful portrait studio, simplify communication and expertly guide clients without overwhelming them.
[05:52] Too much information can overwhelm clients, so focus on clear, concise communication to avoid barriers.
[08:20] It's important to aim for concise, clear explanations and active listening.
[11:58] Simplify your client interactions, conveying only essential information to guide them through each step.
[14:52] Simplify interactions by focusing on clients' needs, reading social cues, and keeping initial calls short.
[17:01] We provide custom, family-focused photo sessions, guided consultations, and efficient planning.
[20:05] I aim to help clients define their vision and simplify the client onboarding process.
[22:39] Review your client onboarding process and streamline communications to be clear and concise.
[24:03] Identify areas where you overwhelm clients with excessive wording and experience.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts
“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Ultimate Client Consultation Form
Donald Miller - Building a StoryBrand: Clarify Your Message So Customers Will Listen
Greg McKeown - Essentialism: The Disciplined Pursuit of Less
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
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This golden nugget of marketing genius has been pried from the ReWork Vault to give you a fresh shot of marketing inspiration.
Marketing is, hands down, one of the most requested discussion topics here on The ReWork. Why? Because marketing is hard! And it takes a lot of time, energy, and you never really know what is going to work. Especially in uncertain economic times, it can be difficult to know where to spend your marketing time and money.
That’s why Drake Busath is joining the podcast again today. The gold standard of portrait photography in Salt Lake City, Busath Photography has been in business for 50 years.
Drake purchased the business from his parents and his boys are now the third generation photographers to take over the studio.
With all that experience, Drake knows a thing or two about marketing through both good economic times and bad. He’s done it all and he’s found several sure-fire ways to keep his brand at the forefront of the market in his area for the 40+ years he has been in the studio.
So listen on to find out what is working in marketing portraits right now.
In this episode, you’ll learn how to:
Map out email campaigns for the whole year.Run children’s events to get new families in the door.Design promotions that are on-brand.Create eye-catching mailers that showcase quality.Trying new marketing ideas and seeing if they are sustainable.Here’s a glance at this episode:
[03:15] - In the 40 years of his career, Drake has been through a booming economy and recessions.[04:19] - Drake shares the promotion driven style of email marketing and the efforts surrounding mailings that clients interact with.[07:10] - Drake’s studio does a Children’s Day event a few times a year to drive new young families coming in.[08:54] - It’s important to show products and not just images.[10:17] - Drake can’t maintain email promotions and stay consistent on his own.[12:03] - Employees can dual task, especially receptionists who are the first to talk to clients on the phone.[14:27] - One of the ways Drake keeps these children’s events on brand is to keep them themed by season, not holidays.[17:08] - These events differ from mini-sessions by being during the week and by being on site.[19:34] - After these events, families come back to the studio to order, just like regular sessions.[21:41] - Using Mailchimp, Drake has a team member build campaigns and schedule them out at the beginning of the year.[22:57] - Drake continues to use mailers as they have been successful through the years. He combines promotional deals and attractive design.[26:19] - The family sessions that include a high school graduate are typically the best clients for Busath Photography.[27:51] - This year, Drake is promoting an album with high school graduation sessions to include the variety they are shooting.[30:47] - Drake shares some exceptions he makes and some of the times he caves for certain client requests.[32:46] - Every other year, Drake sends out a catalog for services and products.[34:22] - Busath Photography offers a lot of different services and the catalog listings are powerful as a mailer and to have around the studio.[37:18] - The catalog is very attractive and acts as a brand ambassador.[39:20] - Be hesitant to say that something is free. Clients have to earn these promotions.[41:07] - Reach out to Drake through his website to get a copy of his catalog.[43:19] - You can’t do everything. Choose the marketing platforms that work for you.[45:00] - You will try something that will be successful for a while but isn’t sustainable.[46:21] - Plan to have a good website designed as it has been the best advertising for Busath.[47:32] - Room view images have been impactful.[49:42] - Drake and Allison have teamed up for an amazing opportunity in France.[54:01] - Drake does workshops in Italy as well which you can find out more about by clicking here.[59:26] - In the current economy, things can be tough, but Drake and Allison are seeing some good trends.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Drake Busath:
Website | Instagram | Italy Workshops
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
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We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you inspired and motivated to survive the busy season.
Today’s episode has ranked as one of the top 3 episodes every season since the ReWork Podcast began!
It’s all about the First Client Phone Call, where the tone is set for everything to follow.
Have you ever wondered if you can create a business out of portrait photography?
You may want to increase your income, and your first thoughts are to find more clients.
However, instead of trying to attract MORE clients, consider attracting BETTER clients.
Maybe you need a better way of doing business altogether; one that attracts great clients who love what you do and see the value in it?
This episode was recorded with our former client coordinator, Jessica Mackey, and we chatted about all things client contact and how to find and attract your best clients!
When she first started with ATJ Photo, Jessica was terrified of calling new clients.
“I did everything I could to put off making that phone call.”
Of course, there were certain types of questions that were scarier to field than others.
“When anybody talked about investment, the cost and expense. That’s something that has to be addressed early on and depending on how the conversation goes, it sets the tone for the rest of the phone call.”
She soon found that focusing on connection creates a sense of value for new leads who called about service inquiries. Jessica also realized the value in relating to potential clients from a parent’s perspective, adding more connection points.
“You’re looking for ways to validate and make it clear that you want to know more. Setting a feeling of caring about the person on the other line gives them a phenomenal first experience, setting the expectations for future points of contact and service.”
Jessica’s experience has shown that focusing on clients and not focusing on yourself is the most effective way to achieve new client buy-in.
“Everything you say to the client has to circle back to them.”
This is about them, NOT YOU, so make sure you always refer back to the person you are talking to.
Listen in to find out:
How multitasking affects your convo.How to answer the most difficult questions a potential customer can ask you.Learn how to ask more questions and dig deeper into the initial consultation.PLUS
The importance of transparency in your business from the get-go.Your First Phone Calls may never be the same!
Timestamps:
[0:03:40] Jessica’s first experience with new client calls.
[0:06:08] What she was trying to avoid when she was postponing calling new clients.
[0:07:52] Scariest questions to field when Jessica was taking calls.
[0:12:51] Leading the conversation asking details to make a connection.
[0:15:58] Relating to clients from a parent’s perspective.
[0:19:03] Using the initial consult to reconnect with clients when they are planning their shoot.
[0:22:42] Why you should assume that everyone is your client.
[0:24:00] How to answer the most difficult questions clients will ask you.
[0:29:12] The client’s contact sequence of events and how to set up appointments.
[0:32:06] Little nuances in your conversation make the biggest difference.
[0:38:09] Other than price, what is the second most difficult conversation to have with a potential client.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
ATJ’s Ultimate Client Consultation Form - Free Download
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
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This episode featuring the incredible Tim Walden is all about transforming the portrait process by building trust with your clients. Tim lays it all out for us, talking about treating every client like family (like his 50-odd cousins) and how that approach brings sincerity and genuine connection into the mix.
I have always found it valuable to develop a framework for how we view our clients, and Tim's insights really resonated with me.
How do you relate to your clients - as family, friends, or maybe something more professional?
Tim also discusses how his father's influence shapes his work today and how photography is not just about capturing images for him but about blending art with emotion and telling compelling stories.
We also talk about why client connections are important, the art of leading a session with confidence, and the importance of crafting a powerful narrative in every portrait. Tim’s focus on simplicity in clothing and backgrounds allows the complexity of human stories to stand out, and his idea of incorporating letters on the back of each portrait to create deeper connections in a family is a stroke of brilliance.
Join Tim and I as we explore how taking control and building trust can elevate your portrait business to another level.
Let's Do It!
In this, episode, you will learn the importance of
Building client relationships and learning why treating clients like family can help establish sincerity and trustBalancing art and business and discovering how to thread authenticity into sales and marketingNarrative-driven photography and how focusing on storytelling enhances the emotional connection in portraitsCreating authentic portraits and understanding the impact of learning clients' stories and personalities before sessionsLeadership and confidence and gaining insights into taking control during sessionsClarity and consistency in branding and recognizing the value of maintaining a clear personal style to attract the right clientsTimestamps:[0:03:34] Tim treats his clients like family and believes that sincerity makes service genuine rather than manipulative.
[0:06:03] ATJ believes that each business owner should find an authentic way to view clients.
[0:07:21] Tim emphasizes nurturing sincere relationships to enhance client confidence and service quality.
[0:09:57] Tim's early passion for photography focused on storytelling before financial concerns.
[0:12:37] Hear how Tim markets his photography through storytelling, prioritizing emotional narratives over technical skills.
[0:15:27] ATJ values incorporating letters to add depth and meaning to the photography experience.
[0:16:50] Learn how Tim learns clients' stories beforehand and enhances the authenticity of the portraits which he captures.
[0:19:49] Tim prefers a controlled environment to capture genuine connections and emotions during photo sessions.
[0:22:26] Many photographers hesitate to take control during sessions, impacting their results.
[0:23:06] Having a parent present can hinder sessions.
[0:25:28] Clients want more than technical skills; they seek leadership and flattering poses during sessions.
[0:27:10] Tim explains how clothing choices significantly impact portraits.
[0:29:55] ATJ emphasizes how photographers must prioritize authentic moments over client demands.
[0:31:35] Consistency in style builds clarity and helps guide clients without too much variety.
[0:34:44] Trust yourself to make decisions; mistakes are acceptable, but clarity and consistency are essential!
[0:36:43] Tim adds that it's important to measure your art's worthiness by clarity, technical excellence, emotion, investment, and consistency.
[0:39:46] Loyal clients appreciate your work and refer others, helping you attract the right customers!
[0:42:34] ATJ argues that confidence is key when redirecting clients to make better choices for their art.
[0:43:16] Tim discusses how he uses clients' words to highlight emotional impacts when discussing photos in the sales room.
[0:46:40] Clients often underestimate size; I prefer showing results to help guide their decisions.
[0:48:47] Tim asserts that discussing art's placement requires addressing unvoiced client concerns during calls and meetings.
[0:51:50] Providing information upfront helps clients choose experiences; creativity thrives within defined boundaries.
[0:53:34] ATJ adds that attempting to replicate one's past work lacks impact because each subject has a unique story.
[0:55:07] Unveiling art loses its magic when replicating previous work; uniqueness is very important in photography.
[0:58:27] Educating clients and sharing truths helps both artists and clients succeed in photography.
[1:00:55] Tim explains how true service involves leading and guiding clients.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Tim Walden
Website | Facebook | Instagram | YouTube
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We are cracking open the ReWork Vault and re-releasing some of our most popular episodes in time to get you prepped for the upcoming busy season.
After a long summer, getting back into the real swing of things at work can feel like pushing the proverbial boulder up the hill.
💡Do you need some new concepts and ideas to inspire upcoming sessions?
🖌️Does the studio need to be painted?
👀Is the studio even clean? 👀
📸What “surprise and delight” trick will you have up your sleeve for clients this season?
You don’t want to be making these decisions during your busiest time of the year, so make them NOW.
In today’s episode, Jessica, ATJ’s former Client Coordinator and I will share our best tips to avoid creative burn-out, inspire new ideas to ensure that this holiday season is your best yet.
We’ll be discussing the physical elements of your studio that you should focus on before the holiday season starts, how to make your clients feel extra special, ways to refresh your inspiration (which will benefit you as the artist, as well as your clients), and more.
If you’re ready to kick things into gear in your business this season, and really “WOW” your clients, this is the episode for you.
And because we want to support you all we can, we’ve created a FREE downloadable PDF
The 5 Key Steps to Getting Ready for Your Busy Season full of tips and ideas to get your own creative wheels turning.
Let’s Do It!
Timestamps:
[0:01:02] The holidays are coming, and this episode is going to make this holiday season your best yet!
[0:02:04] Where you can find the downloadable PDF that corresponds with today’s episode.
[0:03:59] The most common struggles experienced during the crazy busy season.
[0:04:38] A strategy that we use to ensure that our calendar is filled with clients we love most.
[0:07:24] Steps we take to refresh our studio space to ready it for the holiday season.
[0:09:35] Jessica’s infamous popcorn faux pas, and a reminder to be thoughtful of the scent in your studio.
[0:11:24] Examples of the ways that we keep our studio fresh and refreshed.
[0:13:03] Factors that I take into consideration when I have clients in my salesroom.
[0:14:08] The time when we make any adjustments to the business, and examples of what those adjustments might be.
[0:17:38] Reworking your inspiration; our third tip for the fall season.
[0:19:07] What I do to fuel my inspiration.
[0:21:23] How I make each experience with returning clients new and exciting.
[0:24:38] Why I love this creative restriction of working in studio.
[0:25:30] How we keep our holiday cards concepts creative and custom.
[0:28:01] The value of challenging yourself in every portrait session.
[0:30:47] Ideas for making our clients feel special.
[0:34:29] Overcoming the challenges that parents experience when bringing their children for a session.
[0:37:11] A recap of the 5 key steps that we discussed today.
Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
The 5 Key Steps to Getting Ready for Your Holiday Season
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
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Gregory Daniel is back in The ReWork studio, and he’s got another soap box to speak from. This time, he’s talking about FEAR of pricing our work, FEAR of embracing the value of what we do and the FEAR of change in our industry.
We discuss why so many photographers struggle with valuing their art. It’s a challenge that hits home for so many of us who started out driven by creative passion but need to transition to a more business-minded approach because, hey, we have bills to pay, and, more importantly, we are providing VALUE to our clients.
Gregory shares insights into the industry’s shift from film to digital and how that massive change affected not just the actual photographic work but also the way we connect with clients. A change that is still affecting the industry today.
One key takeaway is the importance of getting your mind right about your business and staying relevant in a changing world.
And speaking of change, we’ll use AI (ChatGPT) in real time to investigate pricing a 16x20 (you’ll love this!)
We’ll also discuss reframing how we look at what we are actually selling our clients and the value that has.
We talk about dreaming big and maintaining creative discipline while making sure that your business is up to current challenges and has been built to withstand future changes.
Greg's insight and philosophy is sure to inspire you to rethink your pricing strategy, embrace change, and find new ways to thrive in this dynamic industry, so get ready for a thought-provoking conversation that just might change the way you view the value of your work..
Let's Do It!
In this episode, Greg and I discuss
Mindset Shift: make the transition from a hobbyist mindset to a business, especially in how you value your work and subsequently price itAdapt to Change: how the shift from film to digital photography created challengesUnderstand The Value of Physical Product: the need for photographers to focus on creating and pricing physical products rather than treating digital files as the productDream Big: why to give yourself permission to envision new possibilities and business models that can lead to growth and expansionHere’s a glance at this episode:
[5:15] - Gregory reflects on the industry's struggles with pricing and emphasizes the need for a business mindset.[7:06] - Fear can be overcome in change management, but the industry faces a failing business model.[10:26] - Gregory points out how many professionals have resisted the shift to digital photography, leading to stagnation.[12:24] - Digital technology accelerated changes in photography, causing loss of important business principles.[15:29] - The photography community has split into two camps, with younger women pursuing looser styles and lacking effective mentorship.[16:15] - Gregory criticizes influencers for treating digital as a product rather than just an additional tool.[19:19] - Gregory touches upon how his shift to an art-focused business model during the digital transition boosted sales.[21:19] - Clients value physical artifacts over digital files, valuing lasting memories.[24:57] - Gregory suggests trying gallery-style pricing to change how people see product value[27:46] - ATJ discusses pricing for 16x20 canvas prints, ranging from $75 to over $600.[30:44] - Gregory emphasizes creating a clear brand and pricing around a single focus.[32:58] - ATJ advises resisting client-driven product lines and focusing on what the photographer truly wants.[35:30] - Envisioning possibilities leads to change, even if it's a gradual process.[36:35] - Gregory highlights the importance of giving oneself permission to dream to spark change.[38:55] - For ATJ, deciding to stop photographing weddings opened up space for new inspiration.[40:27] - Gregory advises focusing on one main product first to establish a clear brand and voice.[43:29] - ATJ likens building mystique around a brand to luxury handbags.[44:56] - Dreaming big is key to achieving sustainable success, not just minor adjustments.[46:54] - Many creative industries operate on unsustainable models.[48:02] - Gregory compares running a photography business to being commissioned as an artist.[51:31] - Gregory shares that he encourages his children to integrate work and passion, creating a harmonious and fulfilling life.[53:11] - Gregory values spreading love and connection as a way to enrich lives and open new opportunities.[55:19] - Gregory enjoys the Smartless podcast and finds timeless wisdom in old books and pamphlets.[58:00] - ATJ stresses the importance of building long-term relationships with loyal clients.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Smartless Podcast
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Gregory Daniel
Website | Instagram | Facebook | X
-
How can portrait photographers turn what is normally a stressful situation (i.e. family portraits) into a joyful experience?
How can you anticipate client needs to elevate the perception of your portrait photography service?
As we gear up for family portrait season, Kathryn Langsford joins me on the show again to share her insights into crafting an exceptional client experience. We are discussing the three essential pillars that elevate every session, ensuring that families not only receive stunning portraits but also enjoy a stress-free and memorable experience.
#1: Stock the Studio: First up, we explore the importance of having everything handled before the session even begins, such as stocking the studio with essentials like bobby pins and safety pins and providing snacks that won't stain clothes. These thoughtful touches leave nothing to chance and can significantly reduce client anxiety. For a comprehensive list of items we love to have on hand in the studio, check out our newly updated FREE: 5 Key Steps to Get Ready For Your Busy Season PDF here.
#2: Promote the Luxury Vibe: Next, we discuss creating a luxury service vibe. Kathryn shares how she transforms her studio into a welcoming space, complete with pleasant aromas and personalized swag bags for kids. She goes the extra mile, even offering wardrobe pickups a week before the shoot to ensure families arrive prepared and looking their best. (No having to run home because Dad forgot his tie/belt/shoes!)
#3: Set the Creative Agenda: Last but not least, we examine the idea of setting a creative agenda. By anticipating what clients will be purchasing during the consultation, Kathryn ensures that each session runs smoothly, keeping the focus on capturing the images that are planned for the walls of her clients home or their custom-designed albums.
If you're curious about enhancing client interactions, this episode is packed with practical tips you won't want to miss. Grab a notebook because this is definitely going to be a good one.
Let's Do It!
In this episode, you will learn the importance of:
Anticipating client needs and preparing essentials in advance, such as wardrobe fixers and snacks, to reduce client stressCreating a luxurious experience and offering personalized touches to make clients feel valuedEstablishing a creative agenda and planning the session with the end product in mindEffective communication with clientsReducing overwhelm by limiting options and providing clear guidanceHere’s a glance at this episode:
[2:32] - Hear how Kathryn prepares her studio with essentials to ease clients' stress about their appearance.[5:12] - ATJ emphasizes the importance of having common tools ready to reduce client stress.[6:06] - Kathryn minimizes stress by managing parking, providing snacks, and creating a relaxed atmosphere.[9:47] - Learn how thoughtful snack choices help maintain a positive environment for both kids and parents.[12:08] - Kathryn touches upon her second pillar: aiming for a luxurious studio experience.[15:35] - Wardrobe pickup services alleviate client stress by ensuring outfits are ready and steamed.[17:43] - Most clients appreciate wardrobe pickup, which addresses common issues and saves time.[20:11] - Kathryn highlights the third key element: setting a creative agenda for each session.[22:45] - ATJ warns against overcomplicating sessions with too many distractions and options.[26:22] - Kathryn explains that most clients quickly understand the importance of focusing on what they'll actually use.[28:33] - Kathryn highlights how a creative agenda prevents wasted time and ensures client satisfaction.[30:52] - It's important to plan ahead of time with clients to avoid frustration during ordering.[33:32] - ATJ stresses the value of addressing client pain points and setting a clear creative agenda beforehand.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Kathryn Langsford
Website | Instagram
-
Ever been stuck on how exactly to direct a family portrait session?
Ever been in a situation with a less-than-cooperative subject who is making everything difficult?
If so, this episode has your name all over it.
Listen in as two family portrait photographers discuss our best tips, tricks and wild experiences in the trenches of photographing families of all sizes and kinds.
Drake Busath is my guest this week. As the co-owner of the legendary Busath Photography in Salt Lake City, he’s one of our most popular guests on the podcast and he is bringing the goods this time with all his best directing tips.
What I think you’ll most enjoy is the different way we both approach a family session. Drake is chill, cool under pressure and go-with-the-flow. I am…..none of those things. And yet, we both manage to make our living photographing families.
Drake shares how he is inspired by Hollywood legends like Ron Howard and Steven Spielberg, sharing his journey from architectural and food photography to the world of family portraits.
He also discusses his unique approach to directing, balancing classical techniques with fresh ideas.
We chat about everything from effective prompts and handling difficult situations to the importance of maintaining energy throughout a shoot. Drake also reveals how he blends control with collaboration to capture authentic moments.
Plus, we touch on the business side of things and how to build a photography brand that’s both successful and uniquely your own.
If you have ever wondered how to keep your family portraits dynamic and engaging or how to behave when two teenage boys decide to punch it out in the middle of a family session, this episode is for you. Drake’s experiences and tips offer a fresh perspective that could transform the way you approach your next session.
Let's Do It!
In this episode, you will learn:
How to blend classical posing techniques with a fresh, dynamic approach to keep family portraits engaging!Strategies for handling challenging children during shoots, including playful and creative methodsThe importance of capturing genuine interactions and emotions to create meaningful, lasting portraitsTips for evolving your unique style by blending control with collaboration and drawing inspiration from famous movie directorsDifferent business approaches in photography, from luxury to retail models, and how they impact success!Here’s a glance at this episode:
[3:06] - As a second-generation portrait photographer, Drake was influenced by his father's 50-year career.[4:53] - Drake admires ATJ's style and appreciates their different approaches in family photography.[7:46] - Drake shares how, over time, boredom drove him to push beyond client expectations.[8:37] - Drake values feedback from peers and colleagues over client critiques.[11:28] - Inspired by other industries and by the book Culinary Artistry, ATJ strives for artistry while delivering enjoyable experiences.[12:57] - Drake prefers a team approach for business flexibility, inspired by his father's legacy.[15:42] - Drake has observed a surge in photography businesses, with increased activity especially at popular scenic spots.[17:30] - Hear how Drake learned to balance control with collaboration, guiding clients with descriptive cues.[19:54] - To capture authentic moments, Drake directs families to interact naturally and adjust poses minimally.[22:24] - Drake adjusts his speaking volume to maintain children’s attention and varies it to avoid becoming background noise.[25:13] - ATJ evolved her approach from raising neurodivergent children, using creative incentives like rewards for behavior.[26:41] - Drake contrasts different methods of handling challenging children and notes how his son’s playful approach adds depth to portraits.[29:04] - For teens, ATJ subtly shows affection while maintaining their coolness.[30:14] - Drake describes how he assigns roles to clients like actors.[35:06] - Drake suggests using camera stands for low angles to avoid gear issues.[37:18] - Using assistants for technical tasks and managing large shoots, Drake values creative engagement from photographers.[40:30] - Inspired by film directors like Spielberg and Eastwood, Drake uses humor and positive reframing to handle difficult situations.[42:10] - ATJ enforces strict boundaries during shoots, managing behavior and using humor to handle interference from parents.[45:52] - ATJ focuses on dynamic elements to keep shoots engaging, focusing on capturing personalities.[46:46] - Unique styles in photography are crucial; develop and embrace your own strengths and personality.[50:16] - Drake touches upon the importance of confidence.[53:05] - Focus on the unique details in pictures to celebrate the good times rather than focus on imperfections.[56:20] - Drake argues that the real value lies in recognizing and celebrating clients' uniqueness.[58:43] - Capture genuine relationships and interactions for enduring images that reflect real connections, not just fleeting trends.[1:01:56] - ATJ points out how authentic moments attract clients who value true stories, so mix traditional and unique images for wider appeal.[1:04:05] - Collaboration and understanding clients lead to natural interactions.[1:06:08] - Drake explains how beginning with a controlled approach, as with film, helps in refining your directing style and understanding your clients.[1:09:38] Drake believes that photographers should learn from directors like Ron Howard to master storytelling and direct effective portraits.[1:11:23] - Balancing control and collaboration in photography helps capture true stories.[1:13:41] - To manage young children, Drake balances objects on his head and uses playful discipline techniques.[1:15:32] - ATJ engages kids with jokes and playful discipline; a puppet or funny staff behavior tends to keep them entertained.[1:17:33] - Drake points out how teaching concepts to others reinforces your knowledge and how sharing success stories often leads to new ideas.[1:20:42] - Disrupt expected behavior by telling edgy stories to intrigue and engage children during sessions.[1:22:19] - ATJ shares a story of having allowed a distressed child some control, like a playful idea, which helped improve cooperation.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Transcending Trend with Drake Busath Episode #038
Marketing Right Now with Drake Busath ReWork Episode #079
Reading:
Book: Culinary Artistry by Andrew Dornenburg & Karen Page
Book: The Talented Mr. Ripley by Patricia Highsmith
TV/Film:
Netflix Series: RIPLEY
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Drake Busath / Busath Photography
Website | Instagram | LinkedIn
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“All of us got into this industry or into this profession as artists. We love creating, and we love the feeling of what people say or the reaction when we show it to them.”
I think that this probably strikes a chord with many of you, right?
Being creative is amazing BUT, most of us also need to balance being an artist while also trying to pay the bills with our talent and THAT is where things can get a little bit sticky.
Joining me today is Rudi Marten, CEO of Clark Marten Photography in Billings, Montana. Rudi transformed a small, home-based family studio into Montana’s premier family portrait studio and under his leadership, the studio is on track for its best year yet.
Listen in as Rudi shares how he has built on his parents' legacy and evolved the business by focusing on the mission and setting ambitious (some might say crazy!) goals.
He shares how he has made the change from offering a wide range of services to niching down to just family portraits, despite client pushback in the beginning.
Rudi also shares the challenges and rewards of staying true to your vision and to your mission, highlighting the importance of purpose and intention both in business and in maintaining high-quality work.
Rudi’s insights on balancing the art and business sides of your craft will be invaluable if you’re looking for practical tips on how to elevate your business while staying focused on creating the art that you love.
Let's Do It!
In this episode, you will learn:
How Rudi evolved from a hobbyist mindset to a focused business approach, emphasizing purpose and intentionThe value of specializing in a specific niche, enhancing business growth and client satisfactionHow to manage initial pushback from clientsStrategies for setting prices that reflect the value of the work and managing client expectationsThe significance of having a clear mission and vision to guide business decisions and inspire both your team and your clientsHere’s a glance at this episode:
[3:18] - Rudi shares how his parents were impressed by the business’s growth and how he now relies less on them.[6:50] - Rudi focuses only on photographing families, unlike his dad who specialized in high school seniors.[9:16] - Disruptions from photographing kids affected studio efficiency; Rudi recalls a past mistake with school pictures.[11:45] - Unlike her dad's approach, ATJ values focusing on what you love and avoiding distractions.[13:14] - Rudi emphasizes finding your own path and running a business that operates independently.[15:58] - Treating art as a business creates wealth and opportunities.[18:59] - Rudi’s prices are high, competing with other purchases; he values clients who choose portraits over vacations.[21:31] Rudi dismisses clients who resist pricing, highlighting the high value of art.[23:17] - ATJ prefers selective client intake, helping to ensure high-quality service and focusing on large-scale wall art.[25:21] Hear how Rudi sets goals for income and sessions, aiming to place portraits in 100,000 homes for success.[27:45] - Purpose and intention in art are so important, as is proper pricing to cover expenses and unexpected challenges.[29:33] - Rudi emphasizes budgeting, planning, and purpose for his team, overseeing finances and inspiring through a clear vision.[32:17] - Clark Marten's mission to place portraits in 100,000 homes motivates and unites the team.[34:35] - Rudi aims to rekindle clients' initial emotional connection to portraits, handling payment plan issues empathetically.[37:20] Rudi views the business like retail, expecting returns and cancellations, and not taking them personally.[39:27] - Rudi feels regret when families skip portraits, missing opportunities to impact children’s lives.[41:41] Emphasizing the confidence-boosting nature of photography, Rudi reminds clients of their impact through portraits[43:28] - ATJ prioritizes job satisfaction and unique client experiences over money; money follows naturally.[46:13] - ATJ stresses listening to clients' concerns, avoiding assumptions, and empathizing with those wanting to cancel plans.[47:43] - Price and scheduling are both key issues but can be used as marketing opportunities.[50:36] - Rudi aims to honor his parents' legacy by excelling in family portraits and strong business practices.[53:36] - Hear ATJ compare learning business metrics to mastering photography settings.[56:03] - Rudi recommends the books Buy Back Your Time and Fierce Conversations.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Reading:
Book: Buy Back Your Time by Dan Martell
Book: Fierce Conversations by Susan Scott
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
Rudi Marten / Clark Marten Photography
Website | Instagram | LinkedIn
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Fall is in the air, and although you may be way past your school days, this season always gets me excited to refocus, organize, and reevaluate!
That’s exactly what this episode is about - taking a step back to give your portrait studio a “report card” of its own!
😱 Are you hitting your financial goals, or are you afraid to take a peek at the numbers? Don’t worry; I’ve got your back. It’s time to take a closer look at your revenue. Are you growing, or is it time to make some adjustments?
In this episode, I’ll walk you through a few key areas to check in on like:
💰 Revenue: How’s that top line looking? Are you meeting your goals for the year or has it been slower than previous years?
📈 Profit margins: Bottom line is where the rubber meets the road. How much of that top line are you keeping? Have you raised your prices lately? If not, inflation might be eating into your profits.
📋 Average sales: This is THE number you should have a laser focus on in your business. I’ll share my favorite tips on how to increase your average sales with new products or pricing strategies that might just give your bottom line a boost.
So grab a notebook and pen, and let’s get to work! By the end of this episode, you’ll have a clearer picture of where your studio stands and how to make positive changes that will set you up for success!
Let’s Do It!
In this episode, you will learn
How to conduct a self-assessment of your portrait business using an A-F "Report Card" approachThe importance of tracking revenue growth, stagnation, or decline and grading yourself based on financial performanceStrategies for maintaining or improving your profit margins, including adjusting prices or lowering costsTips on how to boost average sales by adding new products or refreshing existing onesHow to track session counts by type and evaluate if they’re in keeping with your business goalsHere’s a glance at this episode:
[1:43] - ATJ challenges listeners to use a report card to identify strengths and areas needing improvement in their portrait businesses.[3:26] - Evaluate your revenue by comparing it to last year's numbers.[5:04] - Assess your profit margin by examining costs and adjusting prices.[7:46] - Review your average sale, comparing it to last year, and listen to episodes 24, 25, 26, and 27.[11:02] - Evaluate year-to-date session counts by type and grade based on desired session trends.[14:50] - Track repeat versus new clients' percentage, grade tracking effort, and refer to episode 55 for tips![16:50] - Assess your workflow efficiency and identify areas causing stress.[18:07] - ATJ encourages listeners to outsource accounting to avoid overwhelm.[20:53] - Review challenges like anxiety, confidence, and recurring problems to improve your business.[22:32] - Identify and address fears, like raising prices and self-doubt, that prevent success[25:54] - Evaluate your readiness for change and set clear business goals to move forward effectively.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
ReWork Episode #024
ReWork Episode #025
ReWork Episode #026
ReWork Episode #027
ReWork Episode #055
Reading:
Book: Atomic Habits by James Clear
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
-
>>>>>NEW: Your fear is keeping you stuck and my first-ever Confidence to Cash Bootcamp can help you break free!<<<<<<
Most of us know what it’s like to feel fear as a creator and/or business owner.
Today’s guest, photojournalist-turned-portrait-photographer Diane Dultmeier of Dultmeier Photography in Stewart, Florida knows that fear all too well.
Diane has been a portrait photographer for over 20 years and specializes in creating gorgeous, finished beach portraits for her clients.
About four years ago, though, she felt a shift - a shift that might sound familiar to many of you.
Diane felt surrounded by the “competition,” other photographers who were dealing in digital files instead of portraits.
Diane doubted herself. She felt FEAR:
“Am I too expensive?”
“Is my work really worth what I’m charging?”
“Should I be doing business this way?”
“Is my way of doing business even still relevant?”
She felt that her business had stalled out, and she was looking for help. In 2021, our paths crossed in the best way. Diane joined the Founding Member Group of The Art of Selling Art course and our MindShift Community and began to make specific changes to her business that took an already good thing and created growth and a new vision for her business.
Fast-forward to today and Diane’s portrait sales average has increased almost 300% from three years ago. That’s not double but TRIPLED her average sale!
Just as exciting and maybe even more importantly:
Diane has a renewed energy for her craft AND her clients. With a few vital changes, she created a business that ATTRACTS clients who WANT wall art and LOVE what she does. They want a “Diane Dultmeier” on their wall.
Diane will share the specific, actionable steps that she learned, and then implemented, to create this growth.
What I want you to pay close attention to as you listen, is that Diane didn’t want to become someone else. She didn’t want to become me or any other photographer.
She wanted to stay true to her OWN creative vision, but she knew she needed help on the business side in order to grow.
During our conversation, you’ll notice how she took concepts she learned and implemented them in her own way that felt authentic to DIANE!
That means learning a process on how to create a profitable sustainable business BUT running it through the filter of DIANE and doing it in a way that was true to HER! She calls it creating a Flexible Vision, and I call it amazing!
You’re going to want to take notes on this one!
Let’s Do It!
In this episode, you will learn
How using Room View photos can boost your art salesThe magic of mockups if you can’t get those photos ahead of time!How showing the right options can help nail down exactly what your clients wantHow a collaborative approach makes it easier for clients to visualize and adjust their choices.Tips on turning these techniques into a game changer for your portrait business!Here’s a glance at this episode:
[4:08] - We learn how Diane uses mockups to help clients visualize and finalize portrait choices.[7:11] - ATJ stresses the importance of showing mockups and costs upfront much like interior designers do.[9:57] - Diane learned transparency from a costly accountant experience and avoids deceptive upselling.[12:38] - ATJ advises teaching clients about services without pressure, allowing them to choose freely.[15:51] - Diane finds support in her photographer group, valuing the shared experiences.[17:01] - Diane reveals that her sales have surged 300% since adjusting pricing and focusing on wall art.[19:08] - Diane customizes albums for each client, increasing album sales and client satisfaction.[21:54] - Hear how ATJ values creating unique, magical portraits, enhancing confidence in pricing through joy and excitement.[23:55] - Diane enjoys spending more time with clients, remembering their initial worries and seeing their satisfaction.[26:04] - Having previously operated out of fear, Diane now creates flexible invoices before appointments,[28:54] - With a photojournalist’s eye, Diane captures natural moments and consistent lighting setups.[30:38] - Learn how, through consultations, Diane uncovers clients’ hidden preferences and guides them towards what they’ll love.[32:40] - Diane explains how narrowing down images before showing clients has streamlined the selection process for her.[33:58] - ATJ helps Diane curate images that tell a story and offer lasting value.[36:32] - ATJ praises Diane and highlights her ability to simplify the process and deliver unique, high-value portraits.[39:16] - Diane emphasizes the importance of regularly updating prices to cover all costs and ensure business viability.[40:54] - ATJ notes that explaining the value behind pricing helps shift clients' focus away from cost to the benefits.[43:36] - Diane recalls how minimizing language was an eye-opening lesson from the course, helping to reveal clients’ intentions.[45:03] - The suitability of a business often depends on how well it aligns with personal satisfaction and financial stability.[48:52] - Diane finds joy in seeing long-term clients cherish portraits over the years, affirming the value of her work.[51:30] - Diane found creating album mockups challenging at first, but practice made it easier over time.[53:07] - The book Atomic Habits had a profound impact on Diane.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Diane's Previous ReWork Episode #035
Reading:
Book: Atomic Habits by James Clear
Diane Dultmeier
Website | Instagram | Facebook
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
-
”my work isn’t worth those prices…” and other lies your 🧠 will tell you…
NEW: Your fear is keeping you stuck and my first-ever Confidence to Cash Bootcamp can help you break free!
“...Just knowing what I was doing wasn't working was enough of a push for me to try something different.” - Alicia Insley-Smith
Smart girl.
Today’s guest started out a card-carrying people pleaser with clients who didn’t always appreciate her like they do now. She was also suffering from a major lack of confidence.
Alicia Insley-Smith, owner of Insley Photography, in Fort Mill, North Carolina, began her photographic journey as an intern to a local portrait photographer; but when it came to running a business of her own, she realized it wasn’t quite as easy as it looked. Alicia, however, was determined to learn.
An accomplished photographer specializing in maternity and newborns, Alicia made the effort to educate herself but found that not every educator was aligned with the goals she had for herself and her business.
Luckily for us both, in 2021 Alicia enrolled in the first-ever launch of The Art of Selling Art, my online course for portrait photographers looking to build better businesses, and I could tell she was a star from the get-go.
Girlfriend had great questions, she showed up, did the work, she was ALL IN.
Now, three years later, she’s thrilling amazing clients and experiencing success that that nice little intern could only dream of.
Listen in on our conversation as Alicia details how she transformed from being afraid to express her opinions to confidently leading consultations and planning client sessions with clear goals.
How she made the leap to becoming the expert in her own business and how thrilled her clients are as a result.
I hope Alicia's story will inspire you to take a look at your own neuroses and make a few leaps of your own.
Let’s do it!
>>>> In addition, I have a FREE resource just for our ReWork listeners, that you can grab here: The ReWork Guide to Converting Leads Into Clients.<<<<<<<
In this episode, you will learn about
📸 Alicia's journey from a hobbyist photographer to a successful business owner and the challenges of self-confidence
🖼️ Her transition from offering digital files to selling physical products and how this shift improved client satisfaction
🥰 Her approach to consultations, highlighting the importance of guiding clients through planning
👥 How Alicia involves clients' partners in the planning process
💡 How Alicia's experience and education helped her develop confidence
Here’s a glance at this episode:
[3:02] - Alicia started photography as a college intern, growing it from a hobby to a business focusing on maternity and newborn photography.[5:55] - Hear how Alicia realized the importance of finished portraits after a friend's photos were lost.[8:36] - A passion for maternity and newborn photography grew from personal experience.[10:53] - Alicia learned to confidently and expertly guide clients through the process, discussing their needs upfront.[12:45] - Rather than making a big leap, Alicia gradually improved her business by using presentations to guide clients through their choices.[15:47] - Clients almost NEVER know what they want; it’s up to us to help clients realize their vision using our expertise.[17:44] - Alicia points out that morning newborn sessions work best; combining maternity and newborn shoots was a game-changer for her clients and her business.[20:16] - Alicia walks us through her consultation process.[23:10] - ATJ weighs in on Alicia’s consultation process.[24:44] - Alicia talks about how including client’s partners in the planning process helps them stay engaged and supportive.[27:37] - Caution: Being overly focused on the client experience can overshadow the actual product, leading to dissatisfaction and missed sales.[29:15] - ATJ describes why showing too many images is a problem and what to do about it.[32:47] - Learning from mistakes and adapting approaches helps improve client satisfaction were key in building Alicia’s confidence.[35:34] - Positive feedback from a family boosted confidence in selling albums for ATJ.[37:17] - Alicia recommends that people find educators whose advice resonates with them, and to not wait for perfection before taking action.[39:35] - Alicia enjoys the Bridgerton series and books by Denise Duffield-Thomas.[41:37] - Alicia encourages listeners to get a family portrait done this year.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
ReWork Episode #113
TV:
Netflix Series: Bridgerton
Reading:
Author: Denise Duffield-Thomas
Alicia Insley-Smith
Website | Instagram | Facebook
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
-
Do you have a hard time trusting yourself?
We are human, which means we all have that little voice in our heads that guides us as to what we should or shouldn’t do in a given situation, but we also sometimes second guess that voice.
What if you could learn to trust yourself more?
Join me this week as I chat with returning guest Nadine Priestley from Nadine Priestley Photography, a remarkable business owner with a truly kind and gentle soul.
A card-carrying people pleaser, Nadine loved her portrait business but found that too often she came off as less-than-confident when working with clients.
After all, she didn’t want to be aggressive or pushy. I met Nadine when she joined The Art of Selling Art Course in 2021. I have watched her as she’s stepped into her knowledge and professionalism (all of which she ALREADY possessed!) and created a foundation for a successful, enjoyable business that is supporting her family and her dreams in ways that weren’t possible before.
In this episode, Nadine shares how she transformed her business over the past year by embracing her role as an expert and confidently stepping into taking a more assertive role with her client interactions.
Nadine shares keen insights into:
🥰 Connecting generations through her work
📈 The evolution of her business practices
And, so vital to her people-pleasing-yet-ambitious soul…
❤️ Balancing empathy with assertiveness.
We also discuss the importance of valuing expertise and how Nadine confidently recommends the best options for her clients, making sure that they receive top-notch service!
If you identify as an introvert or struggle with self-confidence, this episode is sure to offer valuable lessons in personal growth and self-trust!
Let’s do it!
>>>> In addition, I have a FREE resource just for our ReWork listeners, that you can grab here: The ReWork Guide to Converting Leads Into Clients.<<<<<<<
In this episode, you will learn how (and why it’s important!) to
Trust yourself as an expert.Build strong client relationships with an emphasis on trust, care, and personal connections.Learn continuously and build community support.Recognize the true value of your work and appropriately price your services.Here’s a glance at this episode:
[3:17] - Nadine focuses on relationship-building and diverse portraits and values connections and familiar locations.[6:14] - Nadine's empathy allows her to make personalized recommendations for clients' needs.[9:24] - Hear an example of how Nadine uses her expertise to adapt to client needs even in challenging situations.[11:20] - ATJ taught Nadine to charge for her expertise, improving business perspective and client satisfaction.[13:58] - The Art of Selling Art class taught Nadine pricing strategies and strengthened her professional community.[16:49] - ATJ embraces continuous learning, inspired by others thriving in their passions.[19:33] - Younger photographers are encouraged to follow their passions and seek mentors.[22:07] - ATJ further emphasizes seeking successful mentors and trusting personal passions.[25:19] - Nadine learns creative inspiration from different resources, mentioning the book Setting the Table by Danny Meyer.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Nadine's Previous ReWork Episode #084
Reading:
Book: Setting the Table by Danny Meyer
Book: Unreasonable Hospitality by Will Guidara
Nadine Priestley
Website
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
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Have you ever felt the need to slow down in order to recharge?
Maybe you’re burnt out on what you’ve been shooting and are ready to shift your artistic vision and try something new.
Today’s guest, April Graves, has been there. April experienced some setbacks and personal loss in the last year and it caused her to take a step back and reevaluate her choices both personal and professional. April still runs two luxury portrait studios in Illinois and she still loves what she’s doing, but she’s found that making a few tweaks to her business-as-usual is making all the difference.
Join us as April shares updates on her journey and her growth since the last time she was on the show, having embraced a less but better philosophy which involves slowing down and recharging as well as exploring new artistic endeavors.
Inspired by classic art, April has been using museum visits to elevate her fairytale portraits in new ways. We discuss her pivot from chaotic to meaningful connections, the importance of having personal signatures in how you interact with clients, and the value of focusing on relationships over mass marketing.
We also touch upon:
How she’s shifting focus to oil painting and mixed mediaHow she combines digital underpainting with traditional oil paintingWhy she prefers building personal connections over social media adsYou’ll find so much inspiration here for making an artistic pivot of your own.
Tune in NOW to hear how April’s evolving approach could spark fresh ideas for your own creative endeavors.
Let’s do it!
>>>> In addition, I have a FREE resource just for our ReWork listeners, that you can grab here: The ReWork Guide to Converting Leads Into Clients.<<<<<<<
In this episode, you will learn the importance of evolving and shifting and MORE, including but not limited to:
Focus on Quality Over Quantity: choosing fewer, high-quality projects and taking time to renew creative energy!Personal Connections: the value of building personal relationships over just relying on paid social media ads.Artistic Evolution: April's shift from photography to oil painting and mixed mediaTailored Communication: writing personalized emails rather than generic onesContinuous Inspiration: how regular visits to museums and reflecting on art have been integral for April's creative process and personal growth!Here’s a glance at this episode:
[2:11] - Because of increased commissions, April has raised prices.[3:56] - Returning to oil painting, April’s favorite work is an equestrian painting.[6:17] - Hear how April shifted focus from social media to personal connections.[9:15] - Building a strong client foundation is important for growth.[12:48] - April appreciated the positive impact from recent events and highlights the value of genuine connections.[15:43] - April values personal relationships over paid ads.[18:59] - Personal email touches are more effective than paid ads for April.[21:36] - April keeps her calendar full by reaching out to clients and tracking details.[24:32] - Share personal interests, keeping things genuine and not just business.[27:23] - ATJ enjoys sharing behind-the-scenes moments but keeps detailed process notes minimal.[30:20] - April finds the Art Institute inspiring and adjusts visits based on her guests' interests.[32:29] - Global anxiety highlights the importance of recharging and finding inspiration, like at the Art Institute.[34:14] - Monthly visits to the Art Institute provide April with clarity and creativity[37:33] - April adapts her approach between family portraits and fairytales to connect on a unique basis.[39:05] - Reframing personal stories reveals value.[41:33] - April looks back at past portraits and stories, valuing the progress made and challenges overcome.[43:27] - Looking to history for support and inspiration helps tackle big challenges and boost creativity.[46:15] - Pursue what YOU truly want, not what society expects of you![48:44] - April finds the book 10x Is Easier than 2x by Dan Sullivan transformative.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
April’s Previous ReWork Episode #106
Reading:
Book: 10x Is Easier than 2x: How World Class Entrepreneurs Achieve More By Doing Less by Dan Sullivan
Book: The Artist’s Way by Julia Cameron
Listening:
Favorite Podcast (Besides The ReWork!) Donald Miller’s Business Made Simple
Bingeing:
Renoir: French Film that April found inspiring
Bridgerton on Netflix
Anne With an E on Netflix
Inspiring:
The Art Institute of Chicago
April Graves / Light Drawn Studios:
Website | Instagram
Do The ReWork:
Website | Instagram
Allison Tyler Jones:
Website | Instagram | LinkedIn
-
Why your leads aren’t converting and what to do about it.
Have you ever been on a call with a prospective client, the convo is flowing, they sound excited and then, the dreaded words, “Ummmm, let me talk to my husband and I’ll call you back?” (Which means you’ll never hear from them again.)
Maybe you’ve hacked the Facebook funnel/charitable auctions/marketing game and leads are pouring in but no one, and I mean, no one is ACTUALLY booking.
I don’t know about you, but when I spend time to make a connection and then the prospect doesn’t book, it hurts my feelings and makes me feel like a failure.
It makes me go to dark places in my head like, “Ok this is it–it’s finally happened, I’m never going to work again.”
If this sounds at all familiar, then this episode is a must-listen for you.
I’m thrilled to kick off Season 5 of The ReWork Podcast with my dear friend and powerhouse photographer, Kathryn Langsford. Kathryn had a challenging start to 2024 and found herself unable to convert the leads that were coming into the business.
Friends! Kathryn has been in business for almost 25 years, she KNOWS how to do this. So what was going wrong, and how did she fix it?
In our conversation, we cover the 5 Most Common Mistakes That Prevent Leads from Becoming Clients, and what you can do to fix it, like, right NOW.
We’ll be looking at the errors we all make when talking to prospective clients:
ProcrastinationToo Much Info, Too FastToo Little Info, Too LateNot Really Listeningand
Jumping to the Wrong ConclusionsYou know by now that we’ll give you the real inside scoop on the mistakes we make and how we’ve fixed them, in real life, with real clients in our own studios.
>>>> In addition, I have a FREE resource just for our ReWork listeners, that you can grab here: The ReWork Guide to Converting Leads Into Clients.<<<<<<<
Join us as we tackle these common pitfalls and help equip you with strategies to turn more leads into great clients right now.
Let’s do it!
In this episode, you will learn the five most common mistakes preventing conversion:
Procrastination: Respond as soon as possible; act quickly while the potential customer is engaged!Too Much, Too Fast: Avoid overwhelming with too much information early on. Guide them through the stages.Assuming Too Little, Too Late: It’s crucial to provide necessary information and avoid moving too quickly.Not Listening: Pay attention to underlying needs and pain points, and carefully interpret hesitancy and questions about pricing.Jumping to Conclusions: Don’t assume everyone wants your services. Wait for explicit interest.Here’s a glance at this episode:
[1:14] - Season 5 starts by addressing how to convert leads into clients.[4:05] - The episode covers five mistakes that prevent converting leads into clients.[5:04] - The first mistake, procrastination prevents conversion; reach out immediately to stay in the client’s stream of thought![6:50] - Respond promptly to leads by screenshotting their info and sending it to the client coordinator.[9:01] - The second mistake is sharing too much information too soon.[10:29] - Don’t overwhelm clients with excessive details; provide just enough info to advance through stages.[12:59] - The third mistake is assuming clients know industry jargon or updates.[14:15] - Kathryn advises educating clients by discussing their needs, starting with the desired outcome.[16:00] - Share information at the right time, and guide clients on envisioning artwork.[18:43] - The fourth common mistake made is not properly listening to clients' needs.[20:27] - Reassure clients building or remodeling by showing flexible portrait display options and addressing their concerns.[22:48] - ATJ advises us to reassure clients about artwork fitting any home and coordinating with their designer.[24:41] - Avoid overlooking red flags when feeling desperate for business.[26:53] - The fifth and final mistake discussed is jumping to conclusions about clients’ needs.[27:59] - You can’t predict who'll value and invest in photography; value all clients as ideal clients.[29:42] - High income doesn’t guarantee value for portraits; focus on conveying the true value and vision of the experience.[32:34] - Don’t assume that former clients can’t invest now; understand their current needs.[34:49] - Clients’ needs evolve, sometimes over years; don’t judge based on past interactions.[36:21] - ATJ recaps the five common mistakes discussed.[38:27] - Mistakes are learning opportunities; even professionals with decades of experience can make them.Click here to listen! [LINK TO THIS EPISODE]
PRETTY PLEASE: Rate, Review, & Follow Us on Apple Podcasts“I love ATJ & The ReWork!.” <– If that sounds like you, please take a minute and rate and review the show! This helps us support more portrait photographers — just like you — move toward building the PROFITABLE, sustainable businesses that they really want. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let ME know what you loved most about the episode (and any topics you are dying to learn about).
Also, if you haven’t already, FOLLOW the podcast. We’ll be adding some bonus episodes to the feed this season, and if you’re not following, you’ll miss out. Follow now!
You can also email me directly with your suggestions at: [email protected] - OR DM me directly on Instagram @atjphoto or @do.the.rework
We’d love to hear your thoughts, suggestions and ideas!
Links and Resources:
Download a Transcript
Kathryn Langsford
Website | Instagram
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
-
As we wrap up another incredible season of The ReWork podcast, I want to send you off for the summer with a little dose of inspiration to keep you motivated and empowered. Today, we're joined by a ReWork favorite guest, Kathryn Langsford, a seasoned portrait photographer and entrepreneur who's here to share her advice on overcoming fear and anxiety about your business.
We all grapple with fears about our businesses.
It’s unavoidable.
And with the state of the world, it almost feels irresponsible NOT to be fearful. However, operating from a place of fear has never and will never serve you in a positive way.
There are actionable practices that can help prevent anxiety about our business from sending us into a self-defeating spiral.
In this discussion, Kathryn and I discuss how to get out of your own way and put practical actions in place to move forward—even when we're super scared. From her almost 25 years of experience in the industry AND just LIFE, Kathryn has learned the importance of self-care, human connection, and taking action, no matter how small, to keep her momentum going.
So as we head into the summer, consider these strategies for managing your own anxiety and navigating the ups and downs of entrepreneurship.
In this episode, you’ll learn:
The importance of making time for yourselfWays to identify anxiety and fear and what to do about itStrategies in moving forward in spite of your fearHere’s a glance at this episode:
[3:16] - Kathryn has been in business for almost 25 years and ATJ has been in business for almost 20. They’ve been through ups and downs.[5:40] - Self-care is crucial. Kathryn makes sure that she has a lot of time for herself.[7:26] - Regularly making time for connections is important.[8:52] - During periods of extreme stress and even grief, Kathryn went into these phases of prioritizing self-care. Now, she integrates it into her regular living.[11:58] - The bottom has never fallen out so far. Take that high level fear out of a situation.[15:44] - Feelings are not facts.[17:06] - Taking action, even a small action, is forward momentum.[19:31] - For ATJ, the summer is time to get ready for a busier season. Everyone’s slow times might be different.[21:30] - Kathryn describes the schedule she maintains every month that has benefitted her wellbeing and her business.[24:14] - We are the ones in our own way.[26:14] - For a long time, Kathryn was convinced that successful business owners didn’t take weekends off.[28:14] - There are many things that we have no control over. It is freeing to know and accept that there are some things we cannot change.[30:16] - Fear kills so many parts of what we need to have a successful, thriving business.[31:32] - It is so beneficial to have a friend in the business.[34:20] - Be careful who you spend your time with. It is really easy to surround yourself with people who will pull you down.[36:43] - A great way to boost your confidence is to reach for the low-hanging fruit. [40:13] - If summer is your slow season, make a list of the things you can do to prepare for busier times.Links and Resources:
Download a Transcript
Kathryn Langsford
Website | Instagram
Do The ReWork
Website | Instagram
Allison Tyler Jones
Website | Instagram | LinkedIn
-
Nobody wants problems with clients.
Many of us are sensitive, creative souls who prefer to avoid conflict at all costs.
But the reality is, client problems will still happen.
The key is to prevent as many of them as possible BEFORE they arise.
In this episode, we'll explore the "Five C's" of getting out ahead of client problems:
Clarity
Conversation
Consultation
Confrontation
and
Closure
By implementing these Five C's in your photography business, you'll not only anticipate, but prevent client problems, while you enhance your processes and client relationships over time.
In this episode, you’ll learn:
The Five C’s to prevent client problemsWays to implement each part of the processHow to handle mistakes that can actually boost your imageHere’s a glance at this episode:
[2:33] - Number 1: Clarity. Make it clear what you do and how you do it.[3:54] - Sometimes it can be very confusing when we want to change things. We need to be clear.[4:59] - Number 2: Have a voice-to-voice conversation, not just a text or an email.[7:08] - Don’t just send a price list as a response to an email or DM.[8:10] - Number 3: Have a client consultation. This is where we put together a game plan.[9:25] - If the client consultation goes well, you’ll have a new loyal client or clients will weed themselves out.[11:52] - Number 4: Confront the elephant in the room. These are the frequently asked difficult questions. We know they’re coming.[13:03] - Not talking about digital files and pricing will only create a disappointed client. Don’t be afraid to confront these two items early.[15:06] - Even if they haven’t asked about the price, we confront it right away.[18:04] - It is recommended to define the scope of work and dive into the details later.[19:10] - Number 5: Closure. This phase looks like an assessment.[20:40] - If something goes wrong, sit in the discomfort and find where it went wrong.[21:47] - The way you handle a mistake can be your best marketing.[27:27] - There’s no wasted experience unless we’re unwilling to learn from it.[28:42] - Employing these Five C’s in your business will make your process better and better every time. You will improve exponentially and so quickly.Links and Resources:
Download a Transcript
Podcast Episode #003 - Having a Successful Initial Client Call
Do The ReWork
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Allison Tyler Jones
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-
If only we could actually do all the things our clients THINK we can do in Photoshop….am I right?
Today, we're digging into the world of portrait retouching – that magical process where we take already stunning images and make them even more polished and perfect. And that means, Stacey Hemeyer, ATJ Photo’s Associate Photographer and Retoucher Extraordinaire is joining us for a long overdue convo about all things retouching.
Clients may come to us with wild expectations, thinking we can perform Photoshop miracles and transform them into unrecognizable beings; and sometimes we can, but SHOULD we?
And then there are clients who are completely wowed by what they thought would BE impossible. Retouching can absolutely change a client’s experience, but we’ve got to know how to balance expectations with results.
Stacey shares valuable insights on how to handle these situations with grace and professionalism, ensuring that our clients understand what's possible and what's NOT.
We’ll also cover some essential tips and tricks for navigating the delicate balance between enhancing images and maintaining authenticity.
We’ll be discussing retouching preferences with clients before a session and whether or not you should provide proofs for approval prior to printing.
It's not always smooth sailing in the world of portrait retouching but Stacey shares some entertaining and enlightening stories about retouching gone wrong – and right! – giving us valuable lessons on what to do and what to avoid.
In this episode, you’ll learn:
The appropriate times to retouchQuestions to ask clients before and during a shoot regarding retouchingSituations where retouching should be avoidedHere’s a glance at this episode:
[3:16] - Sometimes clients have questions about retouching before a session. Stacey explains to clients that the photos need to look like them.[4:39] - The amount of retouching also depends on who is buying the photo.[6:37] - Photographers all have a different philosophy on retouching and the type of shoot it is makes a difference.[8:40] - You have to consider your brand when you’re retouching. What do you want people to notice about your work?[10:39] - Stacey shares a story about unrealistic expectations.[12:41] - The majority of ATJ clients approve retouches after the first viewing of them.[13:50] - Stacey provides retouches as a proof with a watermark in a PDF through email.[16:03] - Managing the back and forth can be a challenge, but there are some solutions.[17:56] - Stacey shares how she learned the lesson that just because you can do something, doesn’t mean you should.[19:33] - There are things that are definitely a no-no when it comes to what to retouch.[22:11] - Guide clients with questions about retouching things out, like braces, scars, and acne.[26:12] - Allison shares the story of how retouching and reprinting a family portrait absolutely changed a negative into a positive.Links and Resources:
Download a Transcript
Do The ReWork
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Allison Tyler Jones
Website | Instagram | LinkedIn
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